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href="/fr-fr/sales-solutions/sales-navigator" title="Produit" data-analytics-config="{"category":"Internal","action":"click - Produit","label":"/content/me/business/fr-fr/sales-solutions/sales-navigator - header","componentId":"header_1299025837"}"> Produit </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-pourquoi-choisir-linkedin' class="primary-navigation-item basic" data-menu="item_3"> <a data-menu="item_3" class="primary-navigation-link has-sub-menu js-analytics-event" href="/fr-fr/sales-solutions/sales-navigator/benefits-sales-navigator" title="Pourquoi choisir LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Pourquoi choisir LinkedIn","label":"/content/me/business/fr-fr/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1299025837"}"> Pourquoi choisir LinkedIn </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_3" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_3" title="Pourquoi choisir LinkedIn Menu"> <span class="sub-menu-button-display-text"> Pourquoi choisir LinkedIn </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-tarification' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/fr-fr/sales-solutions/compare-plans" title="Tarification" data-analytics-config="{"category":"Internal","action":"click - Tarification","label":"/content/me/business/fr-fr/sales-solutions/compare-plans - header","componentId":"header_1299025837"}"> Tarification </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-ressources' class="primary-navigation-item advanced" data-menu="item_5"> <a data-menu="item_5" class="primary-navigation-link has-sub-menu js-analytics-event" href="/fr-fr/sales-solutions/strategie-commerciale-conseils" title="Ressources" data-analytics-config="{"category":"Internal","action":"click - Ressources","label":"/content/me/business/fr-fr/sales-solutions/strategie-commerciale-conseils - header","componentId":"header_1299025837"}"> Ressources </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_5" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_5" title="Ressources Menu"> <span class="sub-menu-button-display-text"> Ressources </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/fr-fr/sales-solutions/contactez-nous" title="Contactez-nous" data-analytics-config="{"category":"Internal","action":"click - Contactez-nous","label":"/content/me/business/fr-fr/sales-solutions/contactez-nous.html - header","componentId":"actionable-content_1781310418"}"> Contactez-nous </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Français (French)</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Discuter avec le service commercial" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-identifiez-vous-sur-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&trk=sales-home-page_nav-header-signin" title="Identifiez-vous sur Sales Navigator" target="_blank"> Identifiez-vous sur Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-consulter-l’assistance-clientèle" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=fr" title="Consulter l’assistance clientèle" target="_blank"> Consulter l’assistance clientèle </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-pourquoi-choisir-linkedin' class="secondary-navigation-wrapper basic" data-menu="item_3" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_3"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_3" aria-label="Pourquoi choisir LinkedIn link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Pourquoi choisir LinkedIn</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/fr-fr/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Pourquoi choisir LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Pourquoi choisir LinkedIn","label":"/content/me/business/fr-fr/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1299025837"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/fr-fr/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Avantages du produit"> Avantages du produit </a> </li> <li class="link-list-item"> <a href="/fr-fr/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Vision du Produit"> Vision du Produit </a> </li> <li class="link-list-item"> <a href="/fr-fr/sales-solutions/etudes-de-cas" class="link-list-link js-analytics-event" title="Témoignages clients" target="_blank"> Témoignages clients </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-ressources' class="secondary-navigation-wrapper advanced" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="Ressources link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Ressources</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/fr-fr/sales-solutions/strategie-commerciale-conseils" class="secondary-nav-link js-analytics-event" title="Ressources" data-analytics-config="{"category":"Internal","action":"click - Ressources","label":"/content/me/business/fr-fr/sales-solutions/strategie-commerciale-conseils - header","componentId":"header_1299025837"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 no-link no-headline"> <section class="inherited-column default"> <section class="inherited-column-content-wrapper headline-comp-padding"> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Ressources </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/fr-fr/sales-solutions/strategie-commerciale-conseils" title="Centre de ressources" data-analytics-config="{"category":"Internal","action":"click - Centre de ressources","label":"/content/me/business/fr-fr/sales-solutions/strategie-commerciale-conseils.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1327055656"}"> Centre de ressources </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/fr-fr/sales-solutions/social-selling/le-social-selling-index-ssi" title="Score Social Selling Index" data-analytics-config="{"category":"Internal","action":"click - Le Social Selling Index","label":"/content/me/business/fr-fr/sales-solutions/social-selling/le-social-selling-index-ssi.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1327055655"}"> Le Social Selling Index </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Blog de LinkedIn Sales (Anglais)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Blog de LinkedIn Sales (Anglais)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1327055654"}"> Blog de LinkedIn Sales (Anglais) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Clients et partenaires </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/fr-fr/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/fr-fr/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_2045228057"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Sécurité et confidentialité" data-analytics-config="{"category":"Internal","action":"click - Sécurité et confidentialité (Anglais)","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_2045228058"}"> Sécurité et confidentialité (Anglais) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/fr-fr/sales-solutions/partners" title="Partenaires" data-analytics-config="{"category":"Internal","action":"click - Partenaires","label":"/content/me/business/fr-fr/sales-solutions/partners.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_2045228059"}"> Partenaires </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Assistance clientèle </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=fr&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Consulter l’assistance clientèle" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Consulter l\u2019assistance clientèle","label":"https://www.linkedin.com/help/sales-navigator?lang=fr&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1122544474"}"> Consulter l’assistance clientèle </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=fr&trk=lss-microsite-header-nav-resources-support-contact-support" title="Contacter l’assistance clientèle" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Contacter l\u2019assistance clientèle","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=fr&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1122544475"}"> Contacter l’assistance clientèle </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="0px,0px,0px,315px,200px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_477377074" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-port-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_477377074"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1478471727" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-20"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-hero-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_270952994" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_270952994"> <h1 class="banner-headline headline-42"> Social selling : définition, avantages et conseils pour les responsables commerciaux </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Découvrez pourquoi le social selling est devenu une approche de vente moderne de premier plan. Tissez de véritables relations avec des prospects et augmentez vos sources de revenus. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/fr-fr/sales-solutions/demonstration-gratuite" title="Demander une démo" data-analytics-config="{"category":"Internal","action":"click - Demander une démo","label":"/content/me/business/fr-fr/sales-solutions/demonstration-gratuite.html - flexible-column-frame - banner","componentId":"actionable-content_802632566"}"> Demander une démo </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Démarrer votre essai gratuit" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Démarrer votre essai gratuit","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_802632565"}"> Démarrer votre essai gratuit </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1298430975" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1298430975"> <p class="banner-subheadline subheadline-21"> Avec près de la moitié de la population mondiale active sur les réseaux sociaux, l’utilisation de stratégies commerciales efficaces comme le social selling est plus importante que jamais. Cette approche moderne des ventes, également appelée vente virtuelle ou digitale, est essentielle pour les responsables commerciaux qui cherchent à améliorer la façon de présenter leur offre, étendre leur portée et accroître leurs revenus.<br/> <br/> Le social selling a évolué et ne fait plus juste référence aux réseaux sociaux et à leur utilisation au sens traditionnel du terme. Désormais, il englobe l’ensemble de l’écosystème digital, des réseaux sociaux à Internet en passant par la stack technique de vente. Les commerciaux les plus performants utilisent aujourd’hui le social selling à travers des technologies et des outils de ventes, comme <a href="/fr-fr/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, afin d’exploiter toutes les données nécessaires pour atteindre les bons décideurs au bon moment avec le bon message. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Qu\u2019est-ce que le social selling ?","label":"#what - basic-list - reference-card","componentId":"reference-card_1239661481"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of two people exchanging money" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Qu’est-ce que le social selling ?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Pourquoi le social selling est-il important ?","label":"#why - basic-list - reference-card","componentId":"reference-card_1239661482"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a bar graph with s dollar sign superimposed over it" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Pourquoi le social selling est-il important ?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#practices" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Les bonnes pratiques du social selling","label":"#practices - basic-list - reference-card","componentId":"reference-card_1239661483"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a clipboard with a check list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Les bonnes pratiques du social selling</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#success" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Mesurer le succès du social selling","label":"#success - basic-list - reference-card","componentId":"reference-card_1239661484"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, 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data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Mesurer le succès du social selling</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, 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https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1026028593" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1026028593"> <p class="banner-subheadline subheadline-21"> Il peut être difficile de se démarquer en tant que marque en concurrence avec des produits et services similaires. Mais grâce au social selling, les représentants commerciaux débutants comme les professionnels chevronnés sont bien partis pour exceller, même sur des marchés saturés.<br/> <br/> Pour vous aider à vous lancer, nous avons élaboré un guide complet qui couvre tous les aspects du social selling, de sa définition à ses bonnes pratiques, en passant par la façon de mesurer son efficacité. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_255523338" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_626142171" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_626142171"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ampoule représentant une idée" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1116668164" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1116668164"> <h2 class="banner-headline headline-42"> Qu’est-ce que le social selling ? </h2> <p class="banner-subheadline subheadline-21"> <br/> Pour faire simple, le social selling est une stratégie adoptée par les vendeurs pour entrer en contact et développer des relations avec des prospects via les réseaux sociaux. Au cours des dernières années, le social selling s’est mué en vente virtuelle, étant donné que les vendeurs ont toujours plus recours aux technologies et techniques de vente (et pas seulement aux réseaux sociaux) pour contacter les décideurs. Le social selling et la vente virtuelle permettent aux commerciaux d’établir des relations de confiance, de booster leur crédibilité sur les réseaux sociaux et, au bout du compte, d’atteindre leurs objectifs de vente.<br/> <br/> Alors que la technologie et les méthodes de communication continuent d’évoluer et de se perfectionner, le contact avec des clients potentiels sur les marchés BtoB et BtoC a remplacé les tactiques de ventes obsolètes. Ces techniques de vente plus anciennes, comme le <a href="/fr-fr/sales-solutions/resources/cold-calling">démarchage à froid</a>, n’ont pas la praticité et la dimension plus personnelle du social selling et de la vente digitale. L’utilisation des réseaux sociaux et de la stack technique de vente pour interagir activement avec les prospects et développer un lien avec eux peut vous aider à atteindre les objectifs de vente de votre entreprise. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_984008728" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_184728953" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Vente traditionnelle vs social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1231126919" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2020587190" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid cool-gray-20"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Vente traditionnelle</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Chercher</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Acheter des listes de prospects</li> <li>Contacts personnels limités</li> <li>Blocage par des intermédiaires</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Comprendre</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Contacts aléatoires/obsolètes</li> <li>Données limitées</li> <li>Informations non pertinentes</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Interagir</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Recourir au démarchage à froid</li> <li>Imposer des scripts de vente</li> <li>Processus uniformisé</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Social selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Chercher</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Utiliser des réseaux professionnels</li> <li>Contacter sur les réseaux sociaux</li> <li>Accéder à des décideurs clés</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Comprendre</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Se concentrer sur de vraies relations</li> <li>Recueillir des renseignements en ligne</li> <li>Découvrir des insights sociaux</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Interagir</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Tirer parti des présentations</li> <li>Avoir des conversations pertinentes</li> <li>Accompagner le processus d’achat</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_47158998" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_829071844" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_829071844"> <p class="banner-subheadline subheadline-21"> Le social selling ne consiste pas seulement à ajouter de nouveaux contacts à votre liste de vente. Il s’agit de créer des interactions sociales significatives et de présenter votre marque comme une source fiable pour résoudre le problème d’un client grâce à votre produit ou service.<br/> <br/> Plutôt qu’un plan précis pour conclure des contrats ou qu’un contrat ponctuel, le social selling est plus étroitement lié à la génération de leads, c’est-à-dire le processus de formation et de maintien des relations avec les clients à chaque étape du pipeline et de l’entonnoir de vente. Dans cette optique, les équipes commerciales doivent être disposées à consacrer beaucoup de temps et d’efforts pour communiquer avec leurs prospects et acheteurs de manière continue. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--3a background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_849131689" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1402115752" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1402115752"> <h2 class="banner-headline headline-42"> Pourquoi le social selling est-il important ? </h2> <p class="banner-subheadline subheadline-21"> <br/> Dans le monde digital d’aujourd’hui, le social selling s’avère être un net progrès par rapport aux formulaires de vente traditionnels qui peuvent souvent sembler impersonnels. Grâce à des interactions directes comme les commentaires, les mentions “J’aime” et le partage des publications des clients, et à des technologies de vente comme <a href="/fr-fr/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, les entreprises peuvent renforcer naturellement leur crédibilité sur les réseaux sociaux et générer de la publicité “gratuite” pour convertir leurs prospects en acheteurs. <br/> <br/> Les commerciaux les plus performants, soit les vendeurs qui ont atteint 150% de leur quota ou plus, ont deux fois plus de chances d’avoir étendu leur réseau LinkedIn au cours de l’année passée (53%) par rapport à la moyenne de leurs pairs (25%), d’après le <a href="/fr-fr/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-fr-edition" target="_blank">rapport LinkedIn 2022 sur les tendances des ventes</a>.<br/> <br/> Vous vous demandez encore pourquoi votre entreprise devrait tirer parti du social selling ? Venons-en aux faits. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_857910727" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Les leaders en social selling obtiennent de meilleurs résultats commerciaux </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2105771288" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2105771288"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="45%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Les leaders en social selling génèrent <strong>45%</strong> d’opportunités en plus que leurs pairs ayant un score SSI plus faible. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_362960953" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_362960953"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="51%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Les leaders en social selling sont <strong>51%</strong> plus susceptibles d’atteindre leurs quotas. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1379849382" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1379849382"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="78%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>78%</strong> des adeptes du social selling vendent plus que ceux qui n’utilisent pas les réseaux sociaux. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1039410641" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1618255232" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1618255232"> <p class="banner-subheadline subheadline-21"> <strong>Le social selling permet aux responsables commerciaux d’obtenir de meilleurs résultats<br/> <br/> </strong>En d’autres termes, ça fonctionne ! Dans le cadre d’une étude interne que nous avons menée, nous avons constaté une forte corrélation entre les représentants commerciaux ayant un social selling index élevé (nous y reviendrons plus loin) et la réalisation des objectifs de vente. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Les leaders en social selling créent 45% d’opportunités de ventes en plus que ceux ayant un faible social selling index</li> <li>Les entreprises qui donnent la priorité au social selling ont 51% de chances en plus d’atteindre leur quota de vente</li> <li>78% des entreprises qui ont recours au social selling sont plus performantes que celles qui ne le font pas</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_124555103" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_124555103"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’une personne faisant un discours" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1512890894" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_300710851" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_300710851"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration d’une personne en visioconférence depuis chez elle" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1442099484" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1442099484"> <p class="banner-subheadline subheadline-21"> <strong>Le social selling vous aide à tisser de vraies relations<br/> <br/> </strong>La pandémie de COVID-19 a modifié nos méthodes de networking et de communication. Au lieu de trouver des prospects lors d’événements du secteur, de salons professionnels et de conférences, les entreprises se sont tournées vers les canaux digitaux pour nouer ces mêmes relations. Cette transition massive vers les relations en ligne a fait du social selling une nécessité. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1829928468" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_313911997" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_313911997"> <p class="banner-subheadline subheadline-21"> <strong>Vos prospects sont impliqués dans le social buying<br/> <br/> </strong>De plus en plus de personnes sont actuellement actives sur les réseaux sociaux, ce qui a entraîné une augmentation massive des ventes en ligne. De nombreuses entreprises proposent leurs produits et leurs services en ligne plutôt qu’en personne. Le potentiel des marques pour réaliser des ventes via les réseaux sociaux est donc énorme ! Les consommateurs utilisent également les plateformes de réseaux sociaux pour rechercher des marques et des produits, ce qui signifie qu’ils sont déjà prêts à acheter. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1428898338" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1428898338"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration de deux personnes qui discutent en marchant" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_419129446" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2017967765" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_2017967765"> <p class="banner-subheadline subheadline-21"> <strong>Vos principaux concurrents pratiquent déjà le social selling<br/> <br/></strong>Si la recherche de prospects ne débouche pas toujours sur des ventes immédiates, elle vous permet d’examiner comment ils réagissent à votre prise de contact, et ainsi d’identifier certaines tendances dans leurs comportements. Des études de marché peuvent vous aider à adapter votre stratégie de vente en déterminant pourquoi les clients pénètrent le marché pour acheter certains produits. Grâce à ces données, les commerciaux sont en mesure de cibler et de contacter des prospects spécifiques tout en optimisant leurs stratégies à long terme.<br/> <br/> Maintenant que nous avons identifié les avantages du social selling, voyons quelques études de cas passionnantes. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2133774100" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_995223107" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_995223107"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’une personne travaillant sur un ordinateur à un bureau" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/fr-fr/marketing-solutions/success/brand-awareness" target="_blank">96% des marketeurs de contenu BtoB</a> utilisent LinkedIn pour leur marketing organique, ce qui les aide à gagner en visibilité et en reconnaissance sur leur marché. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1556933854" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1556933854"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration de deux personnes en train de parler entre elles " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://business.instagram.com/getting-started" rel="nofollow" target="_blank">200 millions d’utilisateurs d’Instagram</a> consultent un compte professionnel par jour et <a href="https://business.instagram.com/blog/how-to-sell-your-products-on-instagram" rel="nofollow" target="_blank">80% des utilisateurs</a> font des recherches sur le produit ou le service d’une entreprise sur cette plateforme. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_185876481" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_185876481"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’une personne faisant la démonstration d’un produit à quelqu’un " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">1 million de marques</a> vendent sur Facebook et plus de <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">200 millions d’utilisateurs actifs chaque mois</a> interagissent sur les boutiques Facebook. De nombreuses marques obtiennent d’excellents résultats, notamment des taux de commande plus élevés sur la plateforme que sur leurs sites web. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1928686816" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1928686816"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration de deux personnes ayant une conversation sur le fil d’actualité d’un service de vidéo " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://blog.google/products/ads/new-ways-to-drive-action/" rel="nofollow" target="_blank">70% des utilisateurs YouTube</a> ont effectué un achat auprès d’une marque après avoir vu un produit dans une vidéo. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_187312997" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Success stories de social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1969350746" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_395334793" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_395334793"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo de Microsoft" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2138145128" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_2138145128"> <p class="banner-headline headline-subheadline-26"> Microsoft </p> <p class="banner-subheadline subheadline-21"> <br/> En lançant son programme de social selling à l’aide de LinkedIn Sales Navigator, Microsoft a <strong>boosté sa productivité commerciale de 38%</strong>.<br/> <br/> <a href="/sales-solutions/case-studies/technology/microsoft" target="_blank">En savoir plus</a> (en anglais) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1170599170" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_191178033" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_191178033"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo de PTC" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1933988368" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1933988368"> <p class="banner-headline headline-subheadline-26"> PTC </p> <p class="banner-subheadline subheadline-21"> <br/> En recourant au social selling au moyen de LinkedIn Sales Navigator et en tirant parti du social selling index de LinkedIn pour identifier les bonnes pratiques, PTC a remporté plus de 4,5 millions de dollars de contrats conclus.<br/> <br/> <a href="/sales-solutions/case-studies/technology/ptc" target="_blank">En savoir plus</a> (en anglais)<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1073755761" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1370727200" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1370727200"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo de Genesys" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1181429761" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1181429761"> <p class="banner-headline headline-subheadline-26"> Genesys </p> <p class="banner-subheadline subheadline-21"> <br/> Les commerciaux de Genesys qui ont utilisé LinkedIn Sales Navigator pour publier du contenu, suivre des comptes et contacter des prospects ont vu le nombre de leurs contrats augmenter de 42%. <br/> <br/> <a href="/sales-solutions/case-studies/technology/Genesys" target="_blank">En savoir plus</a> (en anglais)<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="social-selling-success-stories carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_230923190"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_230923190"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="social-selling-success-stories carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Microsoft" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_230923190"}"> <span> Microsoft </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="PTC" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_230923190"}"> <span> PTC </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Genesys" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_230923190"}"> <span> Genesys </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="banner parbase section"> <section id="practices" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1867113345" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1867113345"> <h2 class="banner-headline headline-42"> Les bonnes pratiques du social selling </h2> <p class="banner-subheadline subheadline-21"> <br/> Quelle que soit la plateforme que vous comptez utiliser pour atteindre votre audience cible, assurez-vous de suivre les bonnes pratiques en matière de social selling. Voici nos 4 piliers clés du social selling : </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1856676133" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1123140564" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1123140564"> <p class="banner-subheadline subheadline-21"> <strong>Créez une marque professionnelle avec de la valeur ajoutée</strong><br/> <br/> Lorsque vous vous adressez à des prospects et des clients sur les plateformes sociales, vous ne devez pas chercher à vendre à tout prix. Si votre marque est nouvelle sur un réseau social, ne vous lancez pas tout de suite dans le social selling. Pour instaurer la confiance et apporter une réelle valeur ajoutée, vous devez d’abord vous imposer comme un expert dans votre secteur.<br/> <br/> L’un des moyens d’y parvenir est de partager du contenu intéressant et utile. Si vous êtes une marque BtoB ou un créateur de tendances professionnel, utilisez LinkedIn pour partager du contenu écrit par d’autres qui est en phase avec votre marque. Vous pouvez également rédiger et partager votre propre contenu pertinent que d’autres pourraient trouver utile afin d’établir votre marque en tant que leader d’opinion du secteur. L’objectif est de montrer aux prospects que vous leur apportez quelque chose et que vous ne cherchez pas seulement à obtenir quelque chose pour votre entreprise. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1429016397" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1429016397"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration de deux personnes discutant de graphiques devant un tableau blanc " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_492924226" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1161135473" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1161135473"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’une personne dans un salon de discussion en ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1391021488" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1391021488"> <p class="banner-subheadline subheadline-21"> <strong>Nouez des relations avec les bons prospects</strong><br/> <br/> <br/> Le social selling ne consiste pas à augmenter votre liste de contacts, mais à établir des relations avec les bons <a href="/fr-fr/sales-solutions/resources/prospecting">prospects</a> pour votre marque. Si vous vous adressez à des prospects qui ne correspondent pas à vos solutions, vous donnerez l’impression de manquer d’authenticité et vos commerciaux ne pourront pas établir de relations plus sincères.<br/> <br/> Utilisez les outils et méthodes de social selling (vous en saurez plus dans la section suivante) pour identifier des prospects qui répondent à vos critères, notamment en termes de fonction, de rôle ou de secteur. Vous établirez ainsi des liens plus profonds et réussirez mieux à convertir les prospects en clients réels. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1789170368" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1595941265" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1595941265"> <p class="banner-subheadline subheadline-21"> <strong>Soyez authentique<br/> </strong><br/> En partageant vos idées et en fournissant des informations utiles qui répondent aux problèmes de vos prospects, vous créez un climat de confiance. Communiquez avec authenticité et concentrez-vous d’abord sur les besoins du prospect, puis sur la vente.<br/> <br/> Tout comme il est important de rédiger des lettres de motivation spécifiques lorsqu’on postule à plusieurs emplois, au lieu d’envoyer un message générique à de nombreux acheteurs potentiels, prenez le temps de personnaliser votre message de social selling. Vous pouvez par exemple mentionner des contacts professionnels communs, faire référence à un contenu que vous avez tous deux apprécié ou souligner un point commun. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_146869070" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_146869070"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration de deux personnes en appel vidéo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_579076571" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1427677396" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1427677396"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="deux personnes discutant d’un graphique" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1124479565" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1124479565"> <p class="banner-subheadline subheadline-21"> <strong>Restez informé et consistant grâce aux insights</strong><br/> <br/> Ne vous attendez pas à des résultats immédiats. Le social selling prend du temps ! Même si certains prospects que vous avez contactés ne sont pas encore prêts à acheter ce que vous proposez, restez en contact. En entretenant des relations solides, vos prospects se souviendront de vous quand ils seront prêts à se lancer.<br/> <br/> De nombreuses plateformes de réseau social intègrent des outils pour mesurer le succès de vos efforts en social selling (plus d’informations ci-dessous), afin que vous puissiez identifier ce qui fonctionne et dans quels cas vous devez revoir votre stratégie. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_619824698" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_619824698"> <p class="banner-subheadline headline-subheadline-26"> Maintenant que vous connaissez bien les principes de base, nous allons nous pencher sur la façon de vous lancer dans le social selling : </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1695188720" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1813504031" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1813504031"> <p class="banner-subheadline subheadline-21"> <strong>Optimisez vos profils sur les réseaux sociaux</strong><br/> <br/> Même après avoir établi votre marque professionnelle sur les réseaux sociaux, asseoir votre présence et votre crédibilité prend du temps. Outre la production et le partage régulier d’un contenu de qualité, vous devez vous assurer que votre profil est optimisé pour s’adresser directement à vos prospects. Continuez à lire pour découvrir nos conseils sur la façon d’optimiser votre profil LinkedIn. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_738652930" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_738652930"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration de deux personnes parlant d’un profil en ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1100750922" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1317876251" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1317876251"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’un groupe de discussion en ligne avec le bouton Rejoindre superposé " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_424934084" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_424934084"> <p class="banner-subheadline subheadline-21"> <strong>Rejoignez des groupes LinkedIn et d’autres forums pertinents<br/> </strong><br/> De quels groupes vos prospects et vos clients font-ils partie ? Une fois que vous l’aurez découvert en visitant leurs profils, faites de même en envoyant un message pertinent. Rejoindre des groupes pertinents est également un excellent moyen de s’informer de ce qui se passe dans votre secteur, ainsi que de connaître les défis potentiels auxquels vos acheteurs sont confrontés. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2074563601" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1437617762" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1437617762"> <p class="banner-subheadline subheadline-21"> <strong>Créez des alertes de veille sociale</strong><br/> <br/> Les commerciaux peuvent aller encore plus loin en utilisant les alertes Google ou les outils de veille sociale pour configurer des notifications qui identifient les prospects parlant de leur entreprise ou de leur service. De cette façon, vous atteindrez une audience qui s’intéresse déjà à ce que vous proposez, ce qui vous permettra d’établir un lien plus authentique avec elle. L’authenticité mène à la confiance, qui à son tour mène à la fidélité de la clientèle. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_305192573" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_305192573"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration d’un profil en ligne avec une alerte mise en évidence " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_403653245" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1543927502" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1543927502"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration de la publication d’un rapport sur un canal en ligne " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_198882833" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_198882833"> <p class="banner-subheadline subheadline-21"> <strong>Partagez du contenu pour renforcer votre crédibilité</strong><br/> <br/> Comme le soulignent nos principes fondamentaux du social selling, un contenu convaincant et pertinent est l’un des moyens les plus efficaces de renforcer votre crédibilité tout en augmentant votre engagement sur les réseaux sociaux.<br/> <br/> Chaque fois que vous tombez sur des articles intéressants et pertinents pour votre secteur, partagez-les ! Ces amorces de conversation faciles sont un excellent moyen de transmettre de la valeur aux autres tout en instaurant un lien de confiance avec vos prospects. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1227496226" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_909851823" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_909851823"> <p class="banner-subheadline subheadline-21"> <strong>Utilisez LinkedIn Sales Navigator</strong><br/> <br/> Notre outil de social selling BtoB pour vous aider à trouver et à cibler de nouveaux prospects en fonction de certains critères comme l’emplacement, le secteur, le poste et plus encore. <a href="/fr-fr/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> peut également vous aider à mieux comprendre vos performances grâce à un suivi et une analyse approfondis des prospects. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_832958512" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_832958512"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’un profil en ligne avec un graphique à barres" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_428484068" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1636954805" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1636954805"> <p class="banner-subheadline subheadline-21"> Les réseaux sociaux étant la clé du social selling, le profil de votre marque doit vous aider à établir une réputation d’expert de confiance auprès de vos clients. Étant donné que LinkedIn est une plateforme de génération de leads d’exception, c’est l’endroit idéal pour entrer en contact avec des acheteurs potentiels. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1053462764" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1518625765" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1518625765"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="89%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>89% des marketeurs BtoB</strong> utilisent LinkedIn pour générer des leads. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_224184570" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_224184570"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="62%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>62% des marketeurs BtoB</strong> indiquent que LinkedIn génère deux fois plus de leads que la deuxième plateforme sociale la plus performante. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1966994905" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1966994905"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="75%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>75% des acheteurs BtoB</strong> utilisent les réseaux sociaux pour prendre une décision en matière d’achat, et 50% utilisent LinkedIn comme source fiable. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2024555462" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2024555462"> <p class="banner-subheadline headline-subheadline-26"> Lancez-vous dans le social selling sur LinkedIn en suivant ces quatre étapes : </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1399002298" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1696270966" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1696270966"> <p class="banner-subheadline subheadline-21"> <strong>Optimisez votre profil</strong><br/> <br/> Un profil complet qui contient toutes les informations essentielles sur votre entreprise vous aidera à gagner la confiance de votre audience cible. Voici d’autres méthodes efficaces pour que votre profil LinkedIn se démarque : </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Ajoutez une photo de profil récente et en haute résolution. Nos recherches montrent que les profils comportant une photo ont 14 fois plus de chances d’être consultés que ceux qui n’en comportent pas.</li> <li>Ne vous contentez pas d’indiquer l’intitulé de votre poste dans votre titre, mais précisez ce que vous faites et comment vous le faites.</li> <li>Donnez vie à vos compétences dans votre résumé. Rappelez la mission de votre marque, fournissez des preuves pour renforcer votre crédibilité et incluez un bref call-to-action pour aider les acheteurs à vous contacter.</li> <li>Sollicitez des recommandations. Ces témoignages personnels peuvent renforcer votre crédibilité.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1748762056" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1748762056"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration de la page de profil en ligne d’une personne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_543446586" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1787482101" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1787482101"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration mettant en évidence le bouton de connexion sur le profil d’une personne " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1433625300" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1433625300"> <p class="banner-subheadline subheadline-21"> <strong>Prospectez et communiquez</strong><br/> <br/> LinkedIn est une des plateformes en ligne les plus efficaces pour mieux connaître vos prospects, vos clients et le secteur dans lequel vous évoluez. Utilisez des fonctionnalités comme Recherche avancée, LinkedIn Sales Navigator, la barre latérale, Lead Builder, Recherche enregistrée et LinkedIn Pulse pour prospecter et communiquer avec votre audience. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1155238409" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1451261596" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1451261596"> <p class="banner-subheadline subheadline-21"> <strong>Constituez et développez votre réseau</strong><br/> <br/> LinkedIn est réputé pour permettre de constituer des réseaux. En rejoignant des groupes pertinents pour vos clients potentiels, en partageant du contenu utile et en interagissant avec celui-ci, vous pouvez accroître votre audience. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_161367173" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_161367173"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration d’un navigateur web où il est possible de sélectionner et de rejoindre un groupe" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2066985282" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_976332563" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_976332563"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration d’une fenêtre de navigateur mettant en évidence une courte description " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_766477772" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_766477772"> <p class="banner-subheadline subheadline-21"> <strong>Soyez pertinent et concis</strong><br/> <br/> Évitez d’envoyer trop de demandes de connexion ou de messages types. Gardez à l’esprit que le social selling consiste à nouer des relations sincères ! Faites en sorte que vos interactions soient aussi pertinentes que possible, avec des informations concises mais utiles. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="saut de ligne" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="success" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1937878626" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1937878626"> <p class="banner-headline headline-42"> Mesurer le succès du social selling </p> <p class="banner-subheadline subheadline-21"> <br/> Pour savoir si vos techniques de social selling donnent des résultats, quelles stratégies aident les profils de votre marque sur les réseaux sociaux, et quelles méthodes sont plus performantes que d’autres, vous devez mesurer vos performances en matière de social selling.<br/> <br/> C’est là qu’intervient le <a href="/fr-fr/sales-solutions/social-selling/le-social-selling-index-ssi">social selling index (SSI)</a>, un outil de mesure du social selling créé par LinkedIn pour quantifier la valeur de vos efforts en matière de social selling. Le SSI mesure le succès des ventes sur la base de 4 points de compétence : </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_481792456" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--compact" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#1 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--0b spacing__tablet-landscape--0b spacing__tablet-portrait--0b spacing__mobile-landscape--0b spacing__mobile-portrait--0b background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_486771670" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_486771670"> <p class="banner-subheadline subheadline-17"> Établir une marque professionnelle avec un profil bien optimisé </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_683127720" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--compact" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, 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"></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_844743066" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_844743066"> <p class="banner-subheadline subheadline-17"> Trouver les bons prospects </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component 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data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--compact" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, 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https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#4 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing--0b background-color none hide-on--mobile-landscape hide-on--mobile-portrait"></div></div> <div class="spacer parbase section"> <div 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</div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2088613139" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_2088613139"> <p class="banner-subheadline subheadline-21"> Chacun des éléments ci-dessus se voit attribuer une valeur comprise entre 1 et 25, et la somme des quatre valeurs donne un score SSI total compris entre 0 et 100.<br/> <br/> Pour connaître votre score SSI LinkedIn, connectez-vous à votre compte LinkedIn et accédez à votre tableau de bord Social Selling Index. 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