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font-size: 30px; font-weight: 600; } .article-richtext h2 { font-size: 24px; font-weight: 600; } .article-richtext h3 { font-size: 20px; font-weight: 500; } .article-richtext h4 { font-size: 18px; font-weight: 500; } .article-richtext h5 { font-size: 16px; font-weight: 500; } .article-richtext p, .article-richtext ol, .article-richtext ul { margin-bottom: 24px; font-weight: 400; } .article-richtext blockquote { margin-bottom: 24px; font-size: 18px; line-height: 1.4 } .article-richtext figure { margin-bottom: 24px } .article-richtext a { color: var(--purple); } </style></div><div class="article-hero-wrapper"><div class="article-category">Case study</div><h1>TourHero x Gan.AI: Personalized Videos Boost Outreach</h1><div class="article-author-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" alt="" class="article-author-image w-dyn-bind-empty"/><div class="text-secondary">Post by: </div><div>Anna Maik</div></div><div class="paragraph-small text-secondary">September 3, 2024</div></div><div class="article-richtext w-richtext"><h2><strong>The Customer</strong></h2><p>TourHero is a social travel platform that enables traveling with like-minded individuals. The company partners with top local operators featured on Lonely Planet, Conde Nast Traveler, National Geographic, and more to get clients unforgettable experiences.</p><p><strong>Industry</strong>: Travel</p><p><strong>Founded</strong>: Long Island City, NY, USA</p><p><strong>Website</strong>: <a href="https://www.tourhero.com/">tourhero.com</a></p><figure style="max-width:35%" class="w-richtext-align-normal w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa4b8383c3f10da9c8bb_66d8f1c6b2dd73b2a8786961_logo-28f39fad.png" alt="" loading="lazy"/></div></figure><h2><strong>Key Results</strong></h2><figure class="w-richtext-align-normal w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa4b8383c3f10da9c8b1_66d8f1c6b2dd73b2a878695e_Screen%252BShot%252B2024-01-19%252Bat%252B7.12.23%252BAM.png" alt="" loading="lazy"/></div></figure><h2><strong>The Challenge</strong></h2><p>To scale the manual outreach efforts of sales reps. TourHero initially had every sales rep record each outreach video individually, providing detailed breakdowns of the benefits of having their business listed on TourHero. Doing so was extremely time-consuming and unscalable.</p><h2><strong>The Solution</strong></h2><p>To switch from text-based outreach to personalized video prospecting to book meetings with small, medium, and large retreats and travel service providers.</p><h2><strong>The Campaign</strong></h2><p>After a website lead fills out a form on TourHero's website, they get a personalized video with an offer.</p><p><strong>Variables</strong>: name, company name, and the channel they were found.</p><figure style="padding-bottom:33.75%" class="w-richtext-align-normal w-richtext-figure-type-video"><div><iframe src="https://www.youtube.com/embed/CZYNkb-zPmk?rel=0" allowfullscreen="" scrolling="no"></iframe></div></figure><p><strong>Script</strong>: Hi @John Smith, my name is Karen, and I’m part of the growth team here at the TourHero. We’re a social travel platform that helps individuals plan and execute group retreats. We found out about you on @Instagram and thought that you are a perfect fit to partner with us.</p><h2><strong>Production</strong> </h2><p>A sales rep recorded a video and a 2-minute training script using a laptop camera.</p><h2><strong>How it works</strong></h2><p>Personalized video outreach messages to all their prospects.</p><h2><strong>Delivery method</strong></h2><p>Email and personalized web pages.</p><h2><strong>Client's feedback</strong></h2><p><em>"This is a game-changer for the service industry! Prospects feel truly valued and involved in the process when we send them personalized videos explaining the benefits of being listed on TourHero in detail. With Gan.ai, we save up to 8 hours per week per rep! Their AI is super accurate with the pronunciation of complex names, and we can’t imagine going back to the manual process of recording one video at a time."</em></p><p>Viren Shetty, COO at TourHero</p><figure style="max-width:1698pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://gan.ai/get_started" target="_blank"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa3e540181c50b1c04d4_67348d064e7bc1f02eb6a04e_67348cac7dcf15a4f1562dd7_Paste%252520Image%252520(39).png" alt="Book a demo - Gan.AI" loading="lazy"/></div></a></figure><p>‍</p></div><div class="aricle-form-wrapper"><img width="52" loading="lazy" alt="Mail emoji" src="https://cdn.prod.website-files.com/66b1ad275bbe3d03bd858bd4/6763dd7b2c1a6325e36a58f9_mail.png"/><div class="blog-newsletter-content"><h2 class="article-form-title">Like what you're reading? 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