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SymphonyAI Customers | AI Customer Success Stories

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href="https://www.symphonyai.com/news/retail-cpg/uks-southern-co-op-and-scotmid-select-ai-based-intelligent-retail-assortment-shelf-and-floor-planning-solutions-from-symphonyai/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/southern-co-op-logo.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">UK’s Southern Co-op and Scotmid use AI-based retail assortment, shelf, and floor planning solutions </h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/retail-cpg/the-save-mart-companies-selects-symphonyai-retail-cpg-to-power-agile-ai-assortments-and-shelf-planning-driven-by-deep-real-time-shopper-insights/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/the-save-mart-300-x-90-color-logo.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">The Save Mart Companies uses real-time shopper insights and AI fo agile assortment and shelf planning</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/retail-cpg/marks-spencer-selects-symphonyai-retail-cpg-for-ai-based-store-intelligence-to-transform-customer-experience-and-store-operations-efficiency-2/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/300x90Colour_0056_MS_logo.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Marks &#038; Spencer transforms customer experience and operations efficiency with AI</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/media/leading-global-media-organizations-deploy-symphonyai-media-technology-2/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/hearst-television.jpg" alt="" class="card-icon" /> </div> <h5 class="mb-0">Leading global media organizations deploy SymphonyAI technology</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg media">Media</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/industrial/manufacturers-focused-on-digital-transformation-through-ai-recognized-by-symphonyai-industrial/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/industrial-logos.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Manufacturers focused on AI transformation recognized by SymphonyAI</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg industrial">Industrial</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/industrial/nippon-gases-expands-symphonyai-industrial-deployment-across-europe/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/2023/08/nippon-gases.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Nippon Gases expands SymphonyAI deployment across Europe</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg industrial">Industrial</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href=""> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/rimi-300-x-90-color-logo1.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Rimi Baltic implements cloud-based micro and macro space solutions</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/financial-services/mizuho-international-plc-selects-symphonyai-sensa-to-raise-the-bar-in-high-tech-fight-against-money-laundering/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/mizuho-300-x-90-color-logo.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Mizuho raises the bar in high-tech fight against money laundering</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg financial-services">Financial Services</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/retail-cpg/save-a-lot-selects-symphonyai-retail-cpg-supply-chain-solutions-to-modernize-and-expand-its-core-merchandising-systems/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/2023/09/savealot.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Save A Lot modernizes and expands its core merchandising systems</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/retail-cpg/coca-cola-europacific-partners-netherlands-taps-symphonyai-retail-cpg-assortment-optimisation-tech-2/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Coca-Cola_Europacific_Partners_LOGO-1.png" alt="Coca-Cola Europacific Partners Netherlands" class="card-icon" /> </div> <h5 class="mb-0">Coca-Cola Europacific Partners taps Retail CPG assortment optimisation tech</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg retail-cpg">Retail / CPG</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/industrial/symphonyai-industrial-helps-novelis-enhance-asset-reliability-with-apm-360-solution/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/novelis-300-x-90-color-logo-1.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">SymphonyAI Industrial Helps Novelis Enhance Asset Reliability</h5> <!-- Add margin-top to title --> </div> <div class="lg:pt-4 flex items-center justify-between bottom-content mt-4"> <span class="vertical font-bold text-lg industrial">Industrial</span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Square Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </a> </div> <div class="swiper-slide"> <a href="https://www.symphonyai.com/news/ai/retailers-embrace-ai-transition-to-the-cloud-with-symphonyai-and-oracle/"> <div class="block-card"> <div class="flex flex-col justify-between h-full"> <div class="flex flex-col items-start"> <div> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/festival-300-x-90-color-logo.png" alt="" class="card-icon" /> </div> <h5 class="mb-0">Retailers embrace AI transition to the cloud with SymphonyAI and Oracle</h5> <!-- Add 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<form data-sf-form-id='63502' data-is-rtl='0' data-maintain-state='' data-results-url='https://www.symphonyai.com/customers/' data-ajax-url='https://www.symphonyai.com/?sfid=63502&amp;sf_action=get_data&amp;sf_data=results' data-ajax-form-url='https://www.symphonyai.com/customers/' data-display-result-method='shortcode' data-use-history-api='1' data-template-loaded='0' data-lang-code='en' data-ajax='1' data-ajax-data-type='json' data-ajax-links-selector='.pagination a' data-ajax-target='#search-filter-results-63502' data-ajax-pagination-type='normal' data-update-ajax-url='1' data-only-results-ajax='0' data-scroll-to-pos='form' data-scroll-on-action='pagination' data-init-paged='1' data-auto-update='1' action='https://www.symphonyai.com/customers/' method='post' class='searchandfilter' id='search-filter-form-63502' autocomplete='off' data-instance-count='1'><ul><li class="sf-field-taxonomy-portfolio_companies" data-sf-field-name="_sft_portfolio_companies" data-sf-field-type="taxonomy" 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https://www.symphonyai.com/wp-content/uploads/2023/09/case-study-A_Leading_Automobile_Manufacturer_Puts_Its_Productivity_In_Top_Gear_With_SymphonyAI_Summit-1024x569.jpg 1024w, https://www.symphonyai.com/wp-content/uploads/2023/09/case-study-A_Leading_Automobile_Manufacturer_Puts_Its_Productivity_In_Top_Gear_With_SymphonyAI_Summit-768x427.jpg 768w, https://www.symphonyai.com/wp-content/uploads/2023/09/case-study-A_Leading_Automobile_Manufacturer_Puts_Its_Productivity_In_Top_Gear_With_SymphonyAI_Summit.jpg 1440w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/itsm/maruti-suzuki-symphonyai/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">9.26.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Maruti Suzuki puts its productivity in top gear with SymphonyAI</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] itsm"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #a933fb"></i> Enterprise IT </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img decoding="async" width="300" height="269" src="https://www.symphonyai.com/wp-content/uploads/LAB_CaseStudy-e1725020244872-300x269.png" class="attachment-medium size-medium wp-post-image" alt="Keeping a watchful eye on sanctions for a large American bank" srcset="https://www.symphonyai.com/wp-content/uploads/LAB_CaseStudy-e1725020244872-300x269.png 300w, https://www.symphonyai.com/wp-content/uploads/LAB_CaseStudy-e1725020244872-1024x919.png 1024w, https://www.symphonyai.com/wp-content/uploads/LAB_CaseStudy-e1725020244872-768x690.png 768w, https://www.symphonyai.com/wp-content/uploads/LAB_CaseStudy-e1725020244872.png 1498w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/financial-services/sanctions-american-bank/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">8.29.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Keeping a watchful eye on sanctions for a large American bank</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] financial-services"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #0074e8"></i> Financial Services </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="265" height="300" src="https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2-265x300.png" class="attachment-medium size-medium wp-post-image" alt="Sensa Investigation Hub in action at a Leading European Bank" srcset="https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2-265x300.png 265w, https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2-904x1024.png 904w, https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2-768x870.png 768w, https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2-1355x1536.png 1355w, https://www.symphonyai.com/wp-content/uploads/Inv_Hub_CaseStudy_2.png 1500w" sizes="(max-width: 265px) 100vw, 265px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/financial-services/sensa-investigation-hub-leading-european-bank/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">8.16.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Sensa Investigation Hub in action at a leading European bank</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] financial-services"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #0074e8"></i> Financial Services </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="227" src="https://www.symphonyai.com/wp-content/uploads/PaymentFraud_CaseStudy-e1723219983886-300x227.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.symphonyai.com/wp-content/uploads/PaymentFraud_CaseStudy-e1723219983886-300x227.png 300w, https://www.symphonyai.com/wp-content/uploads/PaymentFraud_CaseStudy-e1723219983886-1024x774.png 1024w, https://www.symphonyai.com/wp-content/uploads/PaymentFraud_CaseStudy-e1723219983886-768x581.png 768w, https://www.symphonyai.com/wp-content/uploads/PaymentFraud_CaseStudy-e1723219983886.png 1498w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/financial-services/u-s-regional-bank-symphonyai-safeguard-customers/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">8.12.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Large U.S. Regional Bank signed with SymphonyAI to safeguard their customers</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] financial-services"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #0074e8"></i> Financial Services </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="300" src="https://www.symphonyai.com/wp-content/uploads/2023/09/400x400-2-300x300.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.symphonyai.com/wp-content/uploads/2023/09/400x400-2-300x300.jpg 300w, https://www.symphonyai.com/wp-content/uploads/2023/09/400x400-2-150x150.jpg 150w, https://www.symphonyai.com/wp-content/uploads/2023/09/400x400-2.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/itsm/hgs-a-global-leader-in-business-process-management-counts-on-summitai-for-optimization-of-their-resources/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">7.30.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Global leader HGS counts on SymphonyAI ITSM for resource optimization</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] itsm"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #a933fb"></i> Enterprise IT </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="181" src="https://www.symphonyai.com/wp-content/uploads/2024-07-08-14_56_00-SymphonyAI_Retail_Shelf-Planning_AWG-Case-Study_240703.pdf-Adobe-Acrobat-Reade-300x181.png" class="attachment-medium size-medium wp-post-image" alt="Shelf planning innovation fuels shopper satisfaction" srcset="https://www.symphonyai.com/wp-content/uploads/2024-07-08-14_56_00-SymphonyAI_Retail_Shelf-Planning_AWG-Case-Study_240703.pdf-Adobe-Acrobat-Reade-300x181.png 300w, https://www.symphonyai.com/wp-content/uploads/2024-07-08-14_56_00-SymphonyAI_Retail_Shelf-Planning_AWG-Case-Study_240703.pdf-Adobe-Acrobat-Reade-768x463.png 768w, https://www.symphonyai.com/wp-content/uploads/2024-07-08-14_56_00-SymphonyAI_Retail_Shelf-Planning_AWG-Case-Study_240703.pdf-Adobe-Acrobat-Reade.png 1020w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/retail-cpg/shelf-planning-innovation-fuels-shopper-satisfaction-at-associated-wholesale-grocers/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">7.25.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Shelf planning innovation fuels shopper satisfaction at Associated Wholesale Grocers</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] retail-cpg"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #00e8c4"></i> Retail / CPG </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="200" src="https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="AI-powered ITSM and ITAM" srcset="https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-300x200.jpg 300w, https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-1024x683.jpg 1024w, https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-768x512.jpg 768w, https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-1536x1024.jpg 1536w, https://www.symphonyai.com/wp-content/uploads/iStock-1358416956-2048x1365.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/itsm/ai-powered-itsm-and-itam/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">7.17.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">World-class brand chooses SymphonyAI&#8217;s AI-powered ITSM and ITAM from 13 options</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] itsm"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #a933fb"></i> Enterprise IT </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="283" src="https://www.symphonyai.com/wp-content/uploads/Absa_CaseStudy_scaled-e1723471279282-300x283.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.symphonyai.com/wp-content/uploads/Absa_CaseStudy_scaled-e1723471279282-300x283.png 300w, https://www.symphonyai.com/wp-content/uploads/Absa_CaseStudy_scaled-e1723471279282-768x724.png 768w, https://www.symphonyai.com/wp-content/uploads/Absa_CaseStudy_scaled-e1723471279282.png 828w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/financial-services/absa-symphonyai-aml-case-study/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">7.4.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Absa finds an ally in AI for crime detection, reducing false positives by 77%</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] financial-services"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #0074e8"></i> Financial Services </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="250" height="300" 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bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] financial-services"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #0074e8"></i> Financial Services </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="169" src="https://www.symphonyai.com/wp-content/uploads/maxresdefault-1-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="nippon gases case study" srcset="https://www.symphonyai.com/wp-content/uploads/maxresdefault-1-300x169.jpg 300w, https://www.symphonyai.com/wp-content/uploads/maxresdefault-1-1024x576.jpg 1024w, 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absolute left-0 z-[9]" style="background-color: #ffb600"></i> Industrial </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> <div class="resource-tile"> <div class="resource-thumbnail"> <img loading="lazy" decoding="async" width="300" height="188" src="https://www.symphonyai.com/wp-content/uploads/2023/09/SolutionReplenishmentPlanningInStore550x344px-300x188.jpg" class="attachment-medium size-medium wp-post-image" alt="Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus" srcset="https://www.symphonyai.com/wp-content/uploads/2023/09/SolutionReplenishmentPlanningInStore550x344px-300x188.jpg 300w, https://www.symphonyai.com/wp-content/uploads/2023/09/SolutionReplenishmentPlanningInStore550x344px.jpg 550w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <a class="resource-link" href="https://www.symphonyai.com/resources/case-study/retail-cpg/kraft-heinz-strengthens-retailer-collaboration-and-shopper-focus/" target="">&nbsp;</a> <div class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">4.25.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] retail-cpg"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #00e8c4"></i> Retail / CPG </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 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class="content-wrapper"> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase">4.25.2024</span> <span class="type text-sm uppercase font-semibold"> Case study </span> </div> <p class="resource-title text-5 mb-[16px]">METRO Delivers Tempo Award-Winning Unified Shopper Experience</p> <div class="lg:pt-[16px] flex items-center justify-between bottom-content"> <span class="vertical font-bold flex items-center text-lg pl-[20px] retail-cpg"> <i class="rounded-full w-[10px] p-[5px] absolute left-0 z-[9]" style="background-color: #00e8c4"></i> Retail / CPG </span> <svg role="img" width="26" height="15" viewBox="0 0 26 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Icon Svg</title> <path d="M18.513 1.53125L24.6 7.53125M24.6 7.53125L18.513 13.5312M24.6 7.53125L0.599976 7.53125" stroke="#0074E8" stroke-linecap="square" /> </svg> </div> </div> </div> </div> <div class="pagination"> <div class='wp-pagenavi' role='navigation'> <span 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class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/danone-300-x-90-color-logo-1-1-1.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/zurich-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/dtac-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/scripps-300-x-90-color-logo-1.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/foodland-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/uob-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/diversey-300-x-90-color-logo1.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/discovery-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/publix-300-x-90-color-logo-3.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/zimmer-biomet-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/digi-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/foodstuffs-northland-300-x-90-color-logo.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" 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alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/mccolls-300-x-90-color-logo-1.png" alt="" /> </div> <div class="swiper-slide"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/cox-media-300-x-90-color-logo.png" alt="" /> </div> </div> </div> </div> </section> <section class="section block_LOG002 bg-light-blue"> <div class="container"> <div class="row"> <div class="lg:col-span-6 col-span-12 mb-[48px]"> <div class="block-caption"> <h5 class="heading-3 heading !mb-[48px]"> Leading AI—recognized by experts </h5> <div class="text-paragraph-large"> <p>Industry experts recognize SymphonyAI’s applications and the Eureka AI platform as game-changers, praised for driving results across sectors with leading AI innovation.</p> <a class='btn btn-primary btn-md' href='https://www.symphonyai.com/industry-recognition/' target='_self'>Read all recognition</a> </div> </div> </div> <div class="lg:col-span-6 col-span-12"> <ul class="block-grid"> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/2024-05-30-07_38_51-MPOTY-marketing-v1.pptx.png" alt="" /> </div> </li> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Top-25-Artificial-Intelligence-Companies-of-2024-Software-Report-3.svg" alt="Top 25 Artificial Intelligence Companies of 2024 Software Report" /> </div> </li> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Titan-innovation-awards_128x72.png" alt="Titan innovation award" /> </div> </li> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/ai-breakthrough-awards-industry-recognition-2.svg" alt="ai breakthrough awards industry recognition" /> </div> </li> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/AIFT10024-Badge-Black-v1.png" alt="ai fintech 100" /> </div> </li> <li> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Untitled-design-1-2.png" alt="Chartis FinCrime and Compliance50 SymphonyAI winner" /> </div> </li> </ul> </div> </div> </div> </section> <section class="section block_SL003 bg-light-blue"> <div class="container-fluid"> <div class="row !flex"> <div class="col-slider"> <div class="swiper swiper-testimonials"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/extrafarma-customer-testimonial.png" alt="" class="card-icon" /> <h5 class="heading mb-0">“Our partnership with SymphonyAI is a true win-win scenario. Our customers feel valued and we’ve benefited from improved customer loyalty.”</h5> <div class="text-paragraph mb-0"><p>Flávio Almeida<br /> CRM and Private Label Manager, Extrafarma</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/hsbc-customer-testimonial.png" alt="hsbc" class="card-icon" /> <h5 class="heading mb-0">“SymphonyAI is the way to go. Really innovative and a great idea… and I stand by every single word!”</h5> <div class="text-paragraph mb-0"><p>Francisco Mainez<br /> Head of Business Financial Crime Risk Data and Analytics, Retail Banking<br /> HSBC</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/navis-customer-testimonial.png" alt="navis" class="card-icon" /> <h5 class="heading mb-0">“It really piqued my interest because of its interface and its intuitiveness. What really sold it was the AI.”</h5> <div class="text-paragraph mb-0"><p>Janie Montgomery<br /> Business Solutions Manager<br /> Navis</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/hastings-direct-customer-testimonial.png" alt="hastings direct" class="card-icon" /> <h5 class="heading mb-0">“We selected SymphonyAI for its technology coupled with market-leading experience&#8230; this reinforces our stance in protecting our honest customers.”</h5> <div class="text-paragraph mb-0"><p>Paul Priestley<br /> Counter Fraud Director<br /> Hastings Direct</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/infogain-customer-testimonial.png" alt="infogain" class="card-icon" /> <h5 class="heading mb-0">“SymphonyAI is now a core pillar of Infogain’s digital transformation initiatives.”</h5> <div class="text-paragraph mb-0"><p>Manish Anand<br /> VP and CIO<br /> Infogain</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/metro-romania-convenience-customer-testimonial.png" alt="metro" class="card-icon" /> <h5 class="heading mb-0">“We selected SymphonyAI as our preferred partner based on their speed to implementation, proven ROI, and ease of use.”</h5> <div class="text-paragraph mb-0"><p>Dragos Oprisor<br /> Digital Project Manager, Metro Romania Convenience</p> </div> </div> </div> <div class="swiper-slide"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/2023/09/nippon.png" alt="" class="card-icon" /> <h5 class="heading mb-0">“Using predictive AI models from SymphonyAI integrated with critical data sources, we can proactively detect anomalies and prevent unplanned stoppages.”</h5> <div class="text-paragraph mb-0"><p>Ben Engels<br /> Reliability Manager Europe, Nippon Gases</p> </div> </div> </div> </div> </div> </div> <div class="col-caption "> <div class="block-caption"> <h2 class="heading-3 heading mb-0"> Testimonials from SymphonyAI customers </h2> <div class="text-paragraph-large mb-0"> <p>Hear how customers realize measurable value with leading AI products and solutions.</p> </div> <div class="swiper-nav"> <div class="swiper-button-prev-testimonials"></div> <div class="swiper-button-next-testimonials"></div> </div> </div> </div> </div> </div> </section> <section class="section block_AB019 bg-transparent !pb-0"> <div class="container"> <div class="row items-start mb-[80px]"> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <h2 class="heading-2 heading dark:text-sol-white !mb-0 "> SymphonyAI customer FAQs </h2> <div class="text-paragraph-large mt-[24px] "> <p>The team at SymphonyAI is here to answer your questions. Here are some of the most common.</p> <h5>How does SymphonyAI help customers solve business problems?</h5> <p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/0DfrllDkUSA?si=CZ0JpJF3UFmWjFio" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> </div> </div> <div class="md:col-span-6 lg:col-start-7 lg:col-end-13 col-span-12 lg:mt-0 mt-[15px]"> <div class="faq" id="accordion-921345524"> <div id="accordion-container-921345524-1"> <div class="accordion" id="accordion-921345524-1"> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-1" aria-expanded="false" aria-controls="accordion-item-921345524-1"> What sets SymphonyAI apart from other enterprise AI SaaS providers? </button> </h2> <div id="accordion-item-921345524-1" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>SymphonyAI stands out for its vertical-specific AI applications that deliver results in weeks. SymphonyAI combines deep industry expertise with cutting-edge AI to build tailored AI applications—making products uniquely effective.</p> </div> </div> </div> </div> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-2" aria-expanded="false" aria-controls="accordion-item-921345524-2"> How quickly can SymphonyAI solutions provide results? </button> </h2> <div id="accordion-item-921345524-2" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>SymphonyAI achieves fast time-to-value by offering pre-built, industry-specific AI applications that integrate seamlessly into existing workflows. All AI applications are designed from the ground up to address specific business challenges, allowing customers to realize benefits in a matter of weeks.</p> </div> </div> </div> </div> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-3" aria-expanded="false" aria-controls="accordion-item-921345524-3"> Which industries benefit from SymphonyAI’s products? </button> </h2> <div id="accordion-item-921345524-3" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>SymphonyAI provides significant value in retail, CPG, financial services, manufacturing, media, and enterprise IT industries. Every AI product is designed to address the specific challenges of these sectors.</p> </div> </div> </div> </div> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-4" aria-expanded="false" aria-controls="accordion-item-921345524-4"> Why do customers choose SymphonyAI over other AI providers? </button> </h2> <div id="accordion-item-921345524-4" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>Customers select SymphonyAI for its rapid deployment, demonstrated ROI, and ease of use. Additionally, SymphonyAI’s industry-specific expertise and market-leading technology give it an edge in driving meaningful results.</p> </div> </div> </div> </div> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-5" aria-expanded="false" aria-controls="accordion-item-921345524-5"> Who are SymphonyAI’s largest customers? </button> </h2> <div id="accordion-item-921345524-5" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>SymphonyAI works with more than 2,000 customers across the world’s largest industries. This includes 30 of the top 50 grocery retailers, all 25 top CPG companies, and ⅓ of the top financial institutions.</p> </div> </div> </div> </div> <div class="accordion-item bg-light-blue px-[20px] mb-3"> <h2 class="accordion-header"> <button class="accordion-button !pr-[20px] collapsed" type="button" data-bs-toggle="collapse" data-bs-target="#accordion-item-921345524-6" aria-expanded="false" aria-controls="accordion-item-921345524-6"> How does SymphonyAI support customers post-implementation? </button> </h2> <div id="accordion-item-921345524-6" class="accordion-collapse collapse" data-bs-parent="#accordion-921345524-1"> <div class="accordion-body"> <div class="accordion-description"><p>SymphonyAI offers comprehensive post-implementation support, including training, performance monitoring, and ongoing optimization. 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