Senser Spirits | Brand Identity

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data-post-id="3813"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/super-lyan/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2019/06/Magpie_SuperLyan_Thumbnail-300x200.jpg)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/khali-min/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2021/01/KM_Header-copy-300x169.jpg)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> Senser Spirits </h1> <h2>Lift your mind & mood</h2> <p class="project-description"> <span class="description-text"> A new range of non-alcoholic Plant Spirits, purposefully crafted to lift your mood, without clouding your mind. ~<br /> <br /> Founded by award-winning herbalist, Vanessa Jacoby, Senser blends <i class="">active botanicals</i> – Mother Nature’s tried and tested super ingredients – to harness the transformative properties of plants.<br /> <br /> Launched for dry January, each spirit in the range gently promotes a specific mood state more commonly associated with alcohol consumption. From a growing sense of confidence (Blend One), to feeling sociable (Blend Two) and full of energy (Blend Three). So you can let your inner tiger out for the evening, without regretting it next morning.<br /> <br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand Identity, Packaging & Promotional Collateral </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" 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window.contentField = 'page_content'; window.ajaxUrl = "https://magpie-studio.com/wp-admin/admin-ajax.php"; </script> <div class="page-content"> <div class="grid-item layout-item caption-c" data-index="0" data-width=8 data-top=0 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_01" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_01-1-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_01-1-2000x1125.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_01-1-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_01-1-600x337.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_01-1-2000x1125.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="1" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>For each blend, this emotional transformation is captured in a playful story that wraps around the bottle, inviting you to slow down and interact with the pack. The uplifting narratives first introduce the active botanicals, then describe the metamorphosis into a symbolic spirit animal.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="2" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/01/Senser_spirit_narrative.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item gallery large" data-index="3" data-fullbleed> <div class="cell-item"> <img alt="Magpie_Senser_Carousel" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel-50x35.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel-2000x1400.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel-300x210.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel-600x420.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel-2000x1400.jpg 1200w" /> </div> <div class="cell-item"> <img alt="Magpie_Senser_Carousel2" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel2-50x35.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel2-2000x1400.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel2-300x210.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel2-600x420.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel2-2000x1400.jpg 1200w" /> </div> <div class="cell-item"> <img alt="Magpie_Senser_Carousel3" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel3-50x35.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel3-2000x1400.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel3-300x210.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel3-600x420.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_Carousel3-2000x1400.jpg 1200w" /> </div> </div> <div class="grid-item video layout-item" data-index="4" data-width=2 data-top=-1 data-left=5 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/01/GOBLET-3.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="5" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>Beyond the central idea of spirit animals, the theme of mood elevation continues throughout the packaging. The Senser word mark, running vertically up the label, features subtle ‘up-arrows’. Serve suggestions encourage you to ‘smile as you pour’. Whilst on the neck label, an illustrated S monogram sums up the emotional transformation, with a figure diving into portal and emerging as a dolphin. All under the strap-line “Be Transported”.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="6" data-width=5 data-top=0 data-left=1 data-layer=1> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_05" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_05.1-44x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_05.1-1770x2000.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_05.1-266x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_05.1-531x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_05.1-1770x2000.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> <p class="caption"> The Portal Mark </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="7" data-width=6 data-top=4 data-left=-1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_06" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_06-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_06-2000x1512.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_06-300x227.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_06-600x454.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_06-2000x1512.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="8" data-width=6 data-top=-1 data-left=3 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_15" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_15-50x13.png" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_15-2000x537.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_15-300x81.png 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_15-600x161.png 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_15-2000x537.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="9" data-width=7 data-top=-1 data-left=0 data-layer=1> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/01/Instagram_Website_LiftUnwind.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="10" data-mobile-hide data-width=3 data-top=-9 data-left=7 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_12" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_12-50x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_12.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_12-300x300.png 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_12-600x600.png 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_12.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="11" data-width=7 data-top=-4 data-left=5 data-layer=1> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2020/01/Instagram_Website_DrinkFeel.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="12" data-mobile-hide data-width=3 data-top=-6 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_10" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_10-50x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_10.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_10-300x300.png 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_10-600x600.png 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_10.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="13" data-width=12 data-top=-1 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_07" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_07-50x32.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_07-2000x1296.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_07-300x194.jpg 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_07-600x389.jpg 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_07-2000x1296.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="14" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>The spirit animals that feature throughout the brand were created in collaboration with Australian printmaker, Jessica Benhar. Each incorporates botanical elements into its form, in subtle reference to the drink's ingredients.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="15" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie_Senser_08" class="preload" src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_08-50x34.gif" data-src="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_08.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_08.gif 300w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_08.gif 600w,https://magpie-studio.com/wp-content/uploads/2020/01/Magpie_Senser_08.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> </div> </div> <div class="related-projects"> <h2>Related Projects</h2> <div class="projects-container"> <div class="grid-item cell-item work-thumb project-link static"> <a href="https://magpie-studio.com/work/everleaf/"> <img src="https://magpie-studio.com/wp-content/uploads/2019/03/Everleaf_bottle1-2000x1500.jpg" /> <div class="overlay"> <img src="https://magpie-studio.com/wp-content/uploads/2019/03/Everleaf_bottle1-2000x1500.jpg" /> <div class="project-meta"> <div class="project-titles"> <h3> Everleaf </h3> </div> </div> </div> </a> </div> <div class="grid-item cell-item work-thumb project-link static"> <a href="https://magpie-studio.com/work/waitrose-good-health/"> <img src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_Waitrose_11-2000x1203.jpg" /> <div class="overlay"> <img src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_Waitrose_11-2000x1203.jpg" /> <div class="project-meta"> <div class="project-titles"> <h3> Waitrose Good Health </h3> </div> </div> </div> </a> </div> <div class="grid-item cell-item work-thumb project-link static"> <a href="https://magpie-studio.com/work/super-lyan/"> <img src="https://magpie-studio.com/wp-content/uploads/2019/06/Magpie_SuperLyan_Thumbnail-2000x1333.jpg" /> <div class="overlay"> <img src="https://magpie-studio.com/wp-content/uploads/2019/06/Magpie_SuperLyan_Thumbnail-2000x1333.jpg" /> <div class="project-meta"> <div class="project-titles"> <h3> Super Lyan </h3> </div> </div> </div> </a> </div> <div class="grid-item cell-item work-thumb project-link static"> <a href="https://magpie-studio.com/work/londons-brewing/"> <img src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_LBF_10-2000x1203.jpg" /> <div class="overlay"> <img src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_LBF_10-2000x1203.jpg" /> <div class="project-meta"> <div class="project-titles"> <h3> London’s Brewing </h3> </div> </div> </div> </a> </div> </div> </div> </div> <div id="footer-pad"></div> <footer> <section></section>  <section id="footer-contact">  <div class="top-row"> <p>New business enquiries</p> <h2><a href="mailto:hello@magpie-studio.com">hello@magpie-studio.com</a><br /> +44 (0)20 7092 9036</h2> </div>   <div class="bottom-row">  <div class="social-row">  <div class="column follow-us"> <p class="column-header">Follow us</p> <p><a href="https://www.linkedin.com/company/magpie-studio/?originalSubdomain=uk" target="_blank" rel="noopener">LinkedIn</a> | <a href="https://www.instagram.com/magpiestudio_/" target="_blank" rel="noopener">Insta</a> | <a href="https://www.pinterest.co.uk/magpiestudio_/" target="_blank" rel="noopener">Pinterest</a></p> </div>   <div class="column newsletter"> <p class="column-header">Keep up to date</p> <div class="newsletter-outer-wrap"> <a class="newsletter-opener" href="#"><p>Subscribe to news</p></a> <p class="newsletter-thanks">All done, Magpie updates incoming!</p>  <div id="mc_embed_signup" class="newsletter-form-wrap hidden"> <form action="https://magpie-studio.us18.list-manage.com/subscribe/post?u=97b4ca3c1755b02a775dc8fbe&id=23eee06196&f_id=00d571e7f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" autocomplete="off" novalidate> <div id="mc_embed_signup_scroll"> <div class="mc-field-group"> <input type="email" value="" name="EMAIL" class="required email" id="mce-EMAIL" placeholder="Email" autocomplete="off" required> <span id="mce-EMAIL-HELPERTEXT" class="helper_text"></span> </div> <div hidden="true"><input type="hidden" name="tags" value="2270566"></div> <div id="mce-responses" class="clear"> <div class="response" id="mce-error-response" style="display:none"></div> <div class="response" id="mce-success-response" style="display:none"></div> </div>  <div style="position: absolute; 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Senser Spirits | Brand Identity | Magpie Studio