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group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/social-commerce"/><meta itemProp="dateModified" content="2022-03-17T23:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Social Commerce? Tips, Tools, and Trends (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Looking to get more out of your social media marketing? Social commerce tools allow businesses and creators to sell on sales channels located directly on social media. Here’s how you can use this fast-growing ecommerce trend to drive massive sales.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/evan-ferguson" class="no-underline" itemProp="url"><span itemProp="name">Evan Ferguson</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Mar 17, 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Social_Commerce_64da312f-b391-4cea-9d88-3c0cd04a95ed.jpg?v=1729516556&originalWidth=1848&originalHeight=782" alt="what-is-social-commerce" loading="eager" decoding="async" width="1848" height="782" 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[&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Looking to reach large audiences in your target demographic? For ecommerce businesses, there are few resources more valuable than social media. More than half of the world’s population uses social media, with a majority of us logging in at least once a day. </p> <p>With numbers like these, social media marketing has massive ROI potential, but driving sales on social media still comes with its challenges⁠—one being getting your followers to <em>leave</em> a social media app to make a purchase on your online store. </p> <p>However, this might not be such a big challenge anymore, thanks to a fast-growing ecommerce trend: <a href="/enterprise/social-commerce-trends">social commerce</a>.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is social commerce?</h2> <p>Social commerce (sometimes called social shopping) exists at the cross section of ecommerce and social media. In basic terms, social commerce is when businesses, brands, and creators sell on sales channels located directly on their social media profiles or their followers’ social media feeds. </p> <p>In the past couple of years, social media platforms have developed tools like shoppable posts, on-site storefronts, and dedicated checkouts that allow users to discover new products, explore new brands, and make purchases—all without ever leaving their social network. </p> <p>While the practice is still evolving, one thing is certain; social commerce is incredibly profitable. According to <a href="https://www.statista.com/statistics/1231944/social-commerce-global-market-size/" rel="nofollow noopener noreferrer" target="_blank">Statista</a>, social commerce generated about $475 billion in revenue in 2020, and is expected to grow at a rate of 28.4% annually, reaching $3.37 trillion by 2028. </p> <p>Insight into why social commerce is so profitable can be traced all the way back to 2005, when <a href="https://genuinevc.com/2005/12/06/the-beginnings-of-social-commerce/" rel="nofollow noopener noreferrer" target="_blank">the term was first coined</a> by David Beisel, an entrepreneur and venture capitalist: </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>When a product is directly integrated into becoming content itself, it bypasses the normal filter that consumers put up to ignore or at least be skeptical of the advertising. And when this advertorial content is generated by a friend, a special element of trust is integrated into the advertorial relationship that wasn’t present otherwise.</p> <footer><cite>David Beisel, Co-Founder and Partner at <a href="https://nextview.vc/" rel="nofollow noopener noreferrer" target="_blank">NextView Ventures</a></cite></footer> </blockquote> <p>In other words, it all boils down to trust.</p> <p>Long before Twitter, TikTok, and Instagram⁠—when Facebook was still in its infancy and the term “social commerce” characterized group-buying sites like Groupon and LivingSocial, Beisal understood the potential behind the symbiosis of ecommerce and social media.</p> <h2 id="2">What are the benefits of social commerce?</h2> <p>By meeting your target audience on their own turf, social commerce offers many advantages over traditional ecommerce. If it isn’t already a part of your <a href="/blog/social-media-marketing-strategy">social media marketing strategy</a>, here’s why it should be: </p> <h3>1. Less friction in the checkout process.</h3> <p>In traditional ecommerce, social media is used to redirect traffic to an ecommerce site where users can purchase. While this model can work, the biggest deterrent is the friction it creates in the buying process. </p> <p>Following through on a purchase requires users to stop what they’re doing on social media, go to an external site, and then return to where they left off. This process might not seem arduous, but the effort involved is just arduous enough for many users to avoid. </p> <p>These additional steps required to make a purchase are what we’re talking about when we refer to friction in the checkout process. Each step makes purchasing a little more complicated, and at each step, users have a chance to decide the process is no longer worth it. </p> <p>But when you use social commerce tools within a social media platform, you greatly reduce that friction. Users that stumble on your content already have everything they need right in front of them to make a purchase. Purchasing from you is almost as effortless as tapping Like or Follow.</p> <figure> <figcaption>Facebook’s Shop Now button reduces friction by allowing users to browse products directly from their Facebook feeds.</figcaption> </figure> <p>Potential customers will still make a lot of considerations before purchasing from you, but when they’re able to buy directly from the point of discovery, the effort involved in the purchase won’t be one of them.</p> <h3>2. Drive social media engagement while you sell. </h3> <p>A good social media <a href="/blog/marketing-plan">marketing plan</a> needs to perform the simultaneous functions of finding new audiences and maintaining good relationships with existing ones. </p> <p>When you use social commerce, you can engage with these two audiences simultaneously. Posts driven to create brand awareness can also feature buying options for others who are in the consideration phase.</p> <figure> <figcaption>Via <a href="https://www.facebook.com/SpruceToronto" rel="nofollow noopener noreferrer" target="_blank">Spruce Toronto</a>. In this post, Spruce has tagged its products in a post shared with a neighborhood group for Cabbagetown, Toronto.</figcaption> </figure> <p>A bonus feature of this dynamic is the users who may fall down the <a href="/blog/marketing-funnel">marketing funnel</a> a little faster than usual. With awareness, consideration, and conversion all happening in the same place, users who’ve just discovered your brand may have all the info they need to decide your product is worth buying, and the features they need to buy it. </p> <h3>3. The social commerce market is huge.</h3> <p>Grouping social media users by their follows, likes, or interests makes finding your <a href="/blog/target-market">target market</a> a breeze. But if you’re doing this <em>without</em> social commerce features, you’re likely missing out on a lot of potential sales. </p> <p>The number of people who report having purchased via social commerce has been <a href="https://www.statista.com/statistics/1120128/number-social-buyers-united-states/" rel="nofollow noopener noreferrer" target="_blank">growing since 2019</a>. As users warm up to social shopping, this trend is expected to continue. By 2025, it’s estimated that around 37% of Americans will have made a purchase through social media.</p> <p>With more businesses adopting social commerce, the ability to buy directly on social media will become less of an extravagance and more an expectation. Adopting social commerce now will put you in prime position to stay on top of this trend and stop missing out on lost sales.</p> <h3>4. Generate social proof while you sell. </h3> <p><a href="/blog/social-proof">Social proof</a> is a psychological phenomenon that describes our tendency to rely on the opinion of others when making purchase decisions. </p> <p>In ecommerce, social proof can take the form of product reviews, <a href="/blog/customer-testimonials">customer testimonials</a>, case studies, public praise, or even just knowledge of a product’s popularity. If you’ve ever watched a movie or TV show just because everyone seems to be talking about it, you’ve experienced the power of social proof. </p> <p>Social media is a first-touch point for a lot of users, which makes highly visible social proof a valuable tool for picking up followers and building an audience. When you sell via social commerce, that social proof also becomes a valuable tool for picking up sales. </p> <p>Encourage purchasers to share pics or videos of your product. Ask for reviews or endorsements from influencers with highly engaged audiences. Just seeing that users are enjoying your product will help encourage others to do the same.</p> <figure> <figcaption>Via <a href="https://www.facebook.com/wunderkids.ca/" rel="nofollow noopener noreferrer" target="_blank">Wunderkids Canada</a>. Here, Wunderkids generates social proof by sharing an Instagram post from one of its followers that features its product.</figcaption> </figure> <p>One top of this, your social shopping posts themselves act as a type of social proof. When online shoppers see their peers liking, commenting, and sharing your posts, they’ll feel more confident in making the decision to buy your product. </p> <h3>5. Easily accommodate the growing number of mobile shoppers.</h3> <p>The number of <a href="https://www.businessinsider.com/mobile-commerce-shopping-trends-stats" rel="nofollow noopener noreferrer" target="_blank">mobile ecommerce sales</a> reached $359 billion in 2021, a 15.2% increase from 2020. Industry experts estimate that by 2025, mobile ecommerce sales will account for 44.2% of retail ecommerce sales in the US, for a grand total of $728.28 billion. </p> <p>As online shoppers warm up to the idea of shopping on their mobile devices, and social media networks adopt more tools that help facilitate it, an easy-to-use mobile-ready storefront will become more and more crucial to the success of any online retailer. </p> <p>You might be thinking, <em>So what? I have a responsive, mobile-friendly </em><a href="https://themes.shopify.com"><em>Shopify theme</em></a><em> that makes checkout a breeze</em>. While that may be true, the fact is, most sales aren’t happening in browsers. They’re taking place within social media apps. </p> <p>Research firm eMarketer found that about <a href="https://on.emarketer.com/rs/867-SLG-901/images/eMarketer-US%20Mobile%20Time%20Spent%202020%20Report.pdf" rel="nofollow noopener noreferrer" target="_blank">88% of the time</a> mobile-users spend browsing the internet is done within social media apps, as opposed to mobile browsers. You might have a stunning ecommerce site, but without social commerce, you’re still missing out on the sales of users that won’t end up seeing it.</p> <p>Social commerce features are built by social media developers, engineered to function seamlessly and algorithmically designed to locate users that are more likely to have an interest in your product. </p> <p>Sales is complex, and nothing guarantees that users will buy from you, but it’s hard to envision any scenario where social commerce doesn’t give you a big advantage. </p> <h2 id="3">What are the best social commerce platforms for retailers?</h2> <p>With nearly every major social media platform investing in social commerce features, retailers have a lot of options when it comes to which tools they want to use to sell online.</p> <p>If you’re looking to get started selling through social commerce, here are the best platforms to explore: </p> <p> </p> <h3>1. Facebook</h3> <p>With nearly <a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide" rel="nofollow noopener noreferrer" target="_blank">three billion active users</a>, Facebook is a great choice for businesses looking to scale to a more global audience. </p> <p>Including social commerce as part of your <a href="/blog/facebook-ad-strategies">Facebook ad strategy</a> can be a great way to pick up impulse sales from users who might otherwise have engaged with your content, without going through with a purchase. </p> <p>With <a href="/blog/facebook-shops">Facebook Shops</a>, businesses are able to create their own personalized storefront on their Facebook page. Users can browse products from their Shop tab, which displays products tuned to their previous purchases, search history, and likes, creating a personalized customer experience that aims to match your products with users most likely to purchase them.</p> <figure> <figcaption>Facebook recommends products from a variety of retailers to users based on their past shopping activity.</figcaption> </figure> <p>You’ll even be able to communicate with customers directly through Facebook Messenger, giving you a unique opportunity to provide personalized customer support, and sell directly through instant messaging.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>💡TIP:</strong> Products can be imported into your Facebook shop <a href="/facebook-instagram">directly from Shopify</a>. And since both Facebook and Instagram are owned by Meta Platforms, storefronts on both sites can be synced.</p> </div> <h3>2. Instagram</h3> <p>Instagram shopping features include dedicated storefronts, product tags that allow you to highlight items from your catalog within your posts or ads, and a Shop tab to optimize product discovery for users that might be interested. </p> <p>As with Facebook shops, users on Instagram shopping can browse products from a wide variety of stores directly from the Shop tab located on the bottom taskbar of the app. From there, they can access storefronts and product pages from a variety of brands. </p> <p>Brands and products are served to users based on their interests, follows, likes, and previous purchases⁠—meaning your products have a good chance of being shown to users who are actually interested in purchasing them.</p> <figure> <figcaption>Instagram’s algorithm pairs users with shops they might be interested in.</figcaption> </figure> <p>Instagram is all about visual branding, so for business in industries like fashion or cosmetics, there’s a big opportunity to use visual flair to set yourself apart from your competitors. </p> <h3>3. Pinterest</h3> <p>If your <a href="/blog/pinterest-marketing">Pinterest marketing</a> strategy doesn’t include an element of social commerce, you’re likely missing out on a lot of sales. Social commerce may be an added convenience on other social media platforms, but on Pinterest, it’s a necessity. </p> <p>Pinterest is unique from every other social media platform in that a huge number of users log on for the purpose of shopping. In a <a href="https://www.emarketer.com/content/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce" rel="nofollow noopener noreferrer" target="_blank">survey from eMarketer</a>, 48% of respondents said their top social media activity on Pinterest was shopping, far exceeding the percentages for other social media platforms. </p> <p>That means that Pinterest has a uniquely high number of users willing to discover and purchase new products. Fashion and home décor products are especially popular on Pinterest, so if you’re in these industries, a good Pinterest sales plan is a must. </p> <p>Users are able to find and save products they’re interested in, so even when customers don’t purchase right away, it’s easy to come back to your products and purchase later.</p> <p>Brands selling on Pinterest can also use buyable pins, which act as a Buy button that’s embedded directly in your product images, giving users a quick and easy way to add your product to their cart.</p> <figure> <figcaption>Brands selling on Pinterest can add buyable pins to their posts, giving users a quick and easy way to add your product to their cart.</figcaption> </figure> <p>Plus, buyable pins are synced to products in your Shopify store and automatically update when pricing or stock information changes. </p> <p>As your products start to pick up on engagement and get more repins, clicks, and purchases, Pinterest may add a “Best-seller” label to the product, which helps its visibility in “Popular” exploration pages.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>💡TIP:</strong> Add the <a href="https://apps.shopify.com/pinterest">Pinterest app</a> to your online store to begin using Pinterest’s buyable pins.</p> </div> <h3>4. TikTok</h3> <p>TikTok is home to <a href="https://www.hootsuite.com/pages/digital-trends-2021" rel="nofollow noopener noreferrer" target="_blank">732 million users worldwide</a> and largely geared toward younger audiences, with 62% of its audience falling into the <a href="https://www.oberlo.com/blog/tiktok-statistics" rel="nofollow noopener noreferrer" target="_blank">10- to 29-year-old</a> age group. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.</p> <figure> <figcaption>Via <a href="https://www.tiktok.com/@kyliecosmetics" rel="nofollow noopener noreferrer" target="_blank">Kylie Cosmetics</a>. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.</figcaption> </figure> <p>To <a href="/sell-on-tiktok">sell on TikTok</a>, you’ll need to have your store set up before you’re able to use TikTok’s shopping features. When you sign up and install the <a href="https://apps.shopify.com/tiktok">TikTok Shopify app</a>, products are pulled directly from your Shopify store for easy setup.</p> <p>TikTok shopping allows retailers to tag products within their organic content and paid <a href="/blog/tiktok-ads">TikTok ads</a>, making it easy for interested customers to go from seeing your product to buying it. </p> <h2 id="4">How to sell using social commerce: Tips and best practices</h2> <p>Social commerce trends are constantly evolving, but there are a few best practices that you can look into for making the most out of selling through <a href="/enterprise/social-commerce-platforms">social commerce platforms</a>. </p> <h3>1. Choose the right social commerce channel for your product. </h3> <p>No single social media platform is best for every retailer, but if you want to know which is best for your business, consider the demographic makeup of your brand’s audience and start with the platform that most conforms to it. </p> <p>For example, if you’re mostly <a href="/blog/how-to-market-to-gen-z%20">marketing to Gen Z</a>, you might consider using TikTok’s sales channels. If you’re selling to millennials, it might be better to start with Instagram.</p> <p>If you’re already using social media to advertise your products, consider which social channels drive the most engagement currently. Social commerce can increase the volume of sales with a more frictionless checkout, but the same instincts that cause more users to engage with your content will be used to drive sales of your product. </p> <p>While it’s possible to find audiences across multiple platforms, don’t fall into the trap of trying to do everything at once and spreading yourself too thin. Start by focusing on the most valuable social network, and plan to scale for the future. </p> <h3>2. Use your platform's livestreaming feature.</h3> <p>Livestreaming can be a great way to showcase your product and talk about the <a href="/blog/unique-selling-proposition">unique selling proposition</a> offered by your brand over competitors. For <a href="/blog/creator-economy">creators</a>, a livestream can be a great way to show off your personality and build a deeper connection with your followers. </p> <p>On a livestream, viewers can tune in, see your product in action, ask questions in real time, and get all the information they need to make a purchase. On Facebook, you can even enable <a href="https://www.facebook.com/business/help/880609949031868" rel="nofollow noopener noreferrer" target="_blank">live shopping</a>, which gives them the option to purchase directly from your stream while they watch. </p> <p>In a survey conducted by <a href="https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/" rel="nofollow noopener noreferrer" target="_blank">Statista</a>, 70% of US internet users that reported frequently watching livestreams also said they’re likely to buy products from livestreamers they follow. That means there’s a huge opportunity for creators and retailers to make sales via livestream. </p> <h3>3. Use instant messaging to engage with your customers. </h3> <p>When you’re selling online, it’s likely that customers are going to have questions about your products. You can’t be live streaming 24/7, but you can keep your instant messaging channels open for fast and easy communication.</p> <p>In a survey conducted by <a href="https://99firms.com/blog/live-chat-statistics/" rel="nofollow noopener noreferrer" target="_blank">99firms</a>, 73% of respondents said live chat was the “most satisfactory” form of communication from a company. Live chat helps add a personal touch to your <a href="/blog/sales-process" target="_blank">sales process</a> and is a fast and convenient way to provide customer support. </p> <p>Being there for customers this way helps build up a familiarity with your brand in their minds that will translate into stronger <a href="/blog/brand-loyalty" target="_blank">brand loyalty</a> and more sales. By being available via chat, you help curb the number of users who abandon their purchases. </p> <p>Through private messaging, you can also offer discounts, promote new products, and nurture customer relationships following a purchase. The more personalized online shopping experience helps your customers feel more valued and lets them know you’re available to help. </p> <h3>4. Drive your growth by partnering with influencers. </h3> <p><a href="/blog/influencer-marketing">Influencer marketing</a> has continued growing in popularity as a method of driving sales, with the industry set to balloon to <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">$16.4 billion in 2022</a>. Influencer audiences put a lot of value on the opinions of influencers they follow, so an endorsement can mean a huge boost to your online sales. </p> <p>On top of that, the level of social engagement on your posts tends to increase when you work with influencers, since they often have very engaged audiences. </p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Find influencers to drive sales with Shopify Collabs</p> <p>Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.</p> <a class="marketing-button marketing-button--small" href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta" target="_blank">Discover Shopify Collabs</a> </div> <p>All that engagement plays well algorithmically too; when more users engage with your posts, there's a better chance of those posts being shown to new users who might be interested in your product. </p> <p>And you don’t necessarily need to work with particularly large influencers in order for influencer marketing to be advantageous. Micro-influencers <a href="https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf" rel="nofollow noopener noreferrer" target="_blank">tend to have higher engagement rates</a> than large influencers, which is more valuable for building a sustained, long-term engaged audience. </p> <h2>The future of ecommerce is social </h2> <p>Many ecommerce trends come and go, but social commerce won’t fade any time soon. As social media platforms develop more ways to incorporate social shopping, users will grow to expect a frictionless way to purchase products at the moment of discovery. </p> <p>For small businesses, social commerce offers a level of access to customers that lets them compete on a level playing field with large ones. Experimenting with social commerce strategies now can put you in a position to scale down the road.</p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/blog/best-ecommerce-website-builder">The 11 Best Ecommerce Website Builder Picks</a></li><li class="mt-2"><a href="/blog/sell-on-facebook">How to Sell on Facebook Marketplace and Facebook Shops in 2024</a></li><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier">How To Set Up and Use Meta Pixel (Formerly Facebook Pixel)</a></li><li class="mt-2"><a href="/blog/marketing-calendar">How to Build a Marketing Calendar that Actually Works</a></li><li class="mt-2"><a href="/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/blog/google-ad-examples-1">12 Powerful Google Ads Examples From Ecommerce Brands</a></li><li class="mt-2"><a href="/blog/email-marketing-metrics">Email Marketing Metrics- How to Measure the Health of Your Campaigns</a></li></ul></div><div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Social Commerce FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name"></h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"></div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is Facebook a social commerce?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">No, Facebook is not a social commerce platform. Social commerce is a type of e-commerce that involves social media platforms, such as Instagram, Pinterest, and Twitter, to facilitate sales. Facebook is more of a social media platform than a social commerce platform.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the most popular social commerce?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">The most popular social commerce platform is probably Facebook. It has more than 2.6 billion active users and is one of the most powerful social media platforms for businesses to reach new customers and grow their revenue. With Facebook's advertising options and the ability to create product pages, businesses can easily promote their products, drive traffic to their website, and make sales.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the 3 types of commerce?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ul> <li>Business-to-Business (B2B) Commerce: This type of commerce involves transactions between two or more businesses.</li> <li>Business-to-Consumer (B2C) Commerce: This type of commerce involves transactions between businesses and individual consumers.</li> <li>Consumer-to-Consumer (C2C) Commerce: This type of commerce involves transactions between individual consumers. Examples include online marketplaces, such as eBay and Etsy.</li> </ul> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/evan-ferguson" class="no-underline" itemProp="url"><span itemProp="name">Evan Ferguson</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Mar 17, 2022</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" 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updates","columnSpan":3,"icon":"editions"},{"content":"All Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archive of past Shopify Editions","columnSpan":3,"icon":"allEditions"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Evan Ferguson","avatarUrl":"https://www.gravatar.com/avatar/e6606f5b029e3b13acca28b59e6ab50f?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/1300168713","handle":"social-commerce","title":"What Is Social Commerce? Tips, Tools, and Trends (2024)","publishedAt":"2022-03-17T23:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Social_Commerce_64da312f-b391-4cea-9d88-3c0cd04a95ed.jpg?v=1729516556","altText":"what-is-social-commerce","width":1848,"height":970},"tags":["Marketing"],"contentHtml":"\u003cp\u003eLooking to reach large audiences in your target demographic? For ecommerce businesses, there are few resources more valuable than social media. More than half of the world’s population uses social media, with a majority of us logging in at least once a day. \u003c/p\u003e\n\u003cp\u003eWith numbers like these, social media marketing has massive ROI potential, but driving sales on social media still comes with its challenges⁠—one being getting your followers to \u003cem\u003eleave\u003c/em\u003e a social media app to make a purchase on your online store. \u003c/p\u003e\n\u003cp\u003eHowever, this might not be such a big challenge anymore, thanks to a fast-growing ecommerce trend: \u003ca href=\"https://www.shopify.com/enterprise/social-commerce-trends\"\u003esocial commerce\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eTable of Contents\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is social commerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat are the benefits of social commerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWhat are the best social commerce platforms for retailers?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to sell using social commerce: Tips and best practices\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is social commerce?\u003c/h2\u003e\n\u003cp\u003eSocial commerce (sometimes called social shopping) exists at the cross section of ecommerce and social media. In basic terms, social commerce is when businesses, brands, and creators sell on sales channels located directly on their social media profiles or their followers’ social media feeds. \u003c/p\u003e\n\u003cp\u003eIn the past couple of years, social media platforms have developed tools like shoppable posts, on-site storefronts, and dedicated checkouts that allow users to discover new products, explore new brands, and make purchases—all without ever leaving their social network. \u003c/p\u003e\n\u003cp\u003eWhile the practice is still evolving, one thing is certain; social commerce is incredibly profitable. According to \u003ca href=\"https://www.statista.com/statistics/1231944/social-commerce-global-market-size/\"\u003eStatista\u003c/a\u003e, social commerce generated about $475 billion in revenue in 2020, and is expected to grow at a rate of 28.4% annually, reaching $3.37 trillion by 2028. \u003c/p\u003e\n\u003cp\u003eInsight into why social commerce is so profitable can be traced all the way back to 2005, when \u003ca href=\"https://genuinevc.com/2005/12/06/the-beginnings-of-social-commerce/\"\u003ethe term was first coined\u003c/a\u003e by David Beisel, an entrepreneur and venture capitalist: \u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eWhen a product is directly integrated into becoming content itself, it bypasses the normal filter that consumers put up to ignore or at least be skeptical of the advertising. And when this advertorial content is generated by a friend, a special element of trust is integrated into the advertorial relationship that wasn’t present otherwise.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eDavid Beisel, Co-Founder and Partner at \u003ca href=\"https://nextview.vc/\"\u003eNextView Ventures\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIn other words, it all boils down to trust.\u003c/p\u003e\n\u003cp\u003eLong before Twitter, TikTok, and Instagram⁠—when Facebook was still in its infancy and the term “social commerce” characterized group-buying sites like Groupon and LivingSocial, Beisal understood the potential behind the symbiosis of ecommerce and social media.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat are the benefits of social commerce?\u003c/h2\u003e\n\u003cp\u003eBy meeting your target audience on their own turf, social commerce offers many advantages over traditional ecommerce. If it isn’t already a part of your \u003ca href=\"https://www.shopify.com/blog/social-media-marketing-strategy\"\u003esocial media marketing strategy\u003c/a\u003e, here’s why it should be: \u003c/p\u003e\n\u003ch3\u003e1. Less friction in the checkout process.\u003c/h3\u003e\n\u003cp\u003eIn traditional ecommerce, social media is used to redirect traffic to an ecommerce site where users can purchase. While this model can work, the biggest deterrent is the friction it creates in the buying process. \u003c/p\u003e\n\u003cp\u003eFollowing through on a purchase requires users to stop what they’re doing on social media, go to an external site, and then return to where they left off. This process might not seem arduous, but the effort involved is just arduous enough for many users to avoid. \u003c/p\u003e\n\u003cp\u003eThese additional steps required to make a purchase are what we’re talking about when we refer to friction in the checkout process. Each step makes purchasing a little more complicated, and at each step, users have a chance to decide the process is no longer worth it. \u003c/p\u003e\n\u003cp\u003eBut when you use social commerce tools within a social media platform, you greatly reduce that friction. Users that stumble on your content already have everything they need right in front of them to make a purchase. Purchasing from you is almost as effortless as tapping Like or Follow.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFacebook’s Shop Now button reduces friction by allowing users to browse products directly from their Facebook feeds.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePotential customers will still make a lot of considerations before purchasing from you, but when they’re able to buy directly from the point of discovery, the effort involved in the purchase won’t be one of them.\u003c/p\u003e\n\u003ch3\u003e2. Drive social media engagement while you sell. \u003c/h3\u003e\n\u003cp\u003eA good social media \u003ca href=\"https://www.shopify.com/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e needs to perform the simultaneous functions of finding new audiences and maintaining good relationships with existing ones. \u003c/p\u003e\n\u003cp\u003eWhen you use social commerce, you can engage with these two audiences simultaneously. Posts driven to create brand awareness can also feature buying options for others who are in the consideration phase.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.facebook.com/SpruceToronto\"\u003eSpruce Toronto\u003c/a\u003e. In this post, Spruce has tagged its products in a post shared with a neighborhood group for Cabbagetown, Toronto.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA bonus feature of this dynamic is the users who may fall down the \u003ca href=\"https://www.shopify.com/blog/marketing-funnel\"\u003emarketing funnel\u003c/a\u003e a little faster than usual. With awareness, consideration, and conversion all happening in the same place, users who’ve just discovered your brand may have all the info they need to decide your product is worth buying, and the features they need to buy it. \u003c/p\u003e\n\u003ch3\u003e3. The social commerce market is huge.\u003c/h3\u003e\n\u003cp\u003eGrouping social media users by their follows, likes, or interests makes finding your \u003ca href=\"https://www.shopify.com/blog/target-market\"\u003etarget market\u003c/a\u003e a breeze. But if you’re doing this \u003cem\u003ewithout\u003c/em\u003e social commerce features, you’re likely missing out on a lot of potential sales. \u003c/p\u003e\n\u003cp\u003eThe number of people who report having purchased via social commerce has been \u003ca href=\"https://www.statista.com/statistics/1120128/number-social-buyers-united-states/\"\u003egrowing since 2019\u003c/a\u003e. As users warm up to social shopping, this trend is expected to continue. By 2025, it’s estimated that around 37% of Americans will have made a purchase through social media.\u003c/p\u003e\n\u003cp\u003eWith more businesses adopting social commerce, the ability to buy directly on social media will become less of an extravagance and more an expectation. Adopting social commerce now will put you in prime position to stay on top of this trend and stop missing out on lost sales.\u003c/p\u003e\n\u003ch3\u003e4. Generate social proof while you sell. \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/social-proof\"\u003eSocial proof\u003c/a\u003e is a psychological phenomenon that describes our tendency to rely on the opinion of others when making purchase decisions. \u003c/p\u003e\n\u003cp\u003eIn ecommerce, social proof can take the form of product reviews, \u003ca href=\"https://www.shopify.com/blog/customer-testimonials\"\u003ecustomer testimonials\u003c/a\u003e, case studies, public praise, or even just knowledge of a product’s popularity. If you’ve ever watched a movie or TV show just because everyone seems to be talking about it, you’ve experienced the power of social proof. \u003c/p\u003e\n\u003cp\u003eSocial media is a first-touch point for a lot of users, which makes highly visible social proof a valuable tool for picking up followers and building an audience. When you sell via social commerce, that social proof also becomes a valuable tool for picking up sales. \u003c/p\u003e\n\u003cp\u003eEncourage purchasers to share pics or videos of your product. Ask for reviews or endorsements from influencers with highly engaged audiences. Just seeing that users are enjoying your product will help encourage others to do the same.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.facebook.com/wunderkids.ca/\"\u003eWunderkids Canada\u003c/a\u003e. Here, Wunderkids generates social proof by sharing an Instagram post from one of its followers that features its product.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne top of this, your social shopping posts themselves act as a type of social proof. When online shoppers see their peers liking, commenting, and sharing your posts, they’ll feel more confident in making the decision to buy your product. \u003c/p\u003e\n\u003ch3\u003e5. Easily accommodate the growing number of mobile shoppers.\u003c/h3\u003e\n\u003cp\u003eThe number of \u003ca href=\"https://www.businessinsider.com/mobile-commerce-shopping-trends-stats\"\u003emobile ecommerce sales\u003c/a\u003e reached $359 billion in 2021, a 15.2% increase from 2020. Industry experts estimate that by 2025, mobile ecommerce sales will account for 44.2% of retail ecommerce sales in the US, for a grand total of $728.28 billion. \u003c/p\u003e\n\u003cp\u003eAs online shoppers warm up to the idea of shopping on their mobile devices, and social media networks adopt more tools that help facilitate it, an easy-to-use mobile-ready storefront will become more and more crucial to the success of any online retailer. \u003c/p\u003e\n\u003cp\u003eYou might be thinking, \u003cem\u003eSo what? I have a responsive, mobile-friendly \u003c/em\u003e\u003ca href=\"https://themes.shopify.com/\"\u003e\u003cem\u003eShopify theme\u003c/em\u003e\u003c/a\u003e\u003cem\u003e that makes checkout a breeze\u003c/em\u003e. While that may be true, the fact is, most sales aren’t happening in browsers. They’re taking place within social media apps. \u003c/p\u003e\n\u003cp\u003eResearch firm eMarketer found that about \u003ca href=\"https://on.emarketer.com/rs/867-SLG-901/images/eMarketer-US%20Mobile%20Time%20Spent%202020%20Report.pdf\"\u003e88% of the time\u003c/a\u003e mobile-users spend browsing the internet is done within social media apps, as opposed to mobile browsers. You might have a stunning ecommerce site, but without social commerce, you’re still missing out on the sales of users that won’t end up seeing it.\u003c/p\u003e\n\u003cp\u003eSocial commerce features are built by social media developers, engineered to function seamlessly and algorithmically designed to locate users that are more likely to have an interest in your product. \u003c/p\u003e\n\u003cp\u003eSales is complex, and nothing guarantees that users will buy from you, but it’s hard to envision any scenario where social commerce doesn’t give you a big advantage. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWhat are the best social commerce platforms for retailers?\u003c/h2\u003e\n\u003cp\u003eWith nearly every major social media platform investing in social commerce features, retailers have a lot of options when it comes to which tools they want to use to sell online.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to get started selling through social commerce, here are the best platforms to explore: \u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003ch3\u003e1. Facebook\u003c/h3\u003e\n\u003cp\u003eWith nearly \u003ca href=\"https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide\"\u003ethree billion active users\u003c/a\u003e, Facebook is a great choice for businesses looking to scale to a more global audience. \u003c/p\u003e\n\u003cp\u003eIncluding social commerce as part of your \u003ca href=\"https://www.shopify.com/blog/facebook-ad-strategies\"\u003eFacebook ad strategy\u003c/a\u003e can be a great way to pick up impulse sales from users who might otherwise have engaged with your content, without going through with a purchase. \u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"https://www.shopify.com/blog/facebook-shops\"\u003eFacebook Shops\u003c/a\u003e, businesses are able to create their own personalized storefront on their Facebook page. Users can browse products from their Shop tab, which displays products tuned to their previous purchases, search history, and likes, creating a personalized customer experience that aims to match your products with users most likely to purchase them.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFacebook recommends products from a variety of retailers to users based on their past shopping activity.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou’ll even be able to communicate with customers directly through Facebook Messenger, giving you a unique opportunity to provide personalized customer support, and sell directly through instant messaging.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡TIP:\u003c/strong\u003e Products can be imported into your Facebook shop \u003ca href=\"https://www.shopify.com/facebook-instagram\"\u003edirectly from Shopify\u003c/a\u003e. And since both Facebook and Instagram are owned by Meta Platforms, storefronts on both sites can be synced.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e2. Instagram\u003c/h3\u003e\n\u003cp\u003eInstagram shopping features include dedicated storefronts, product tags that allow you to highlight items from your catalog within your posts or ads, and a Shop tab to optimize product discovery for users that might be interested. \u003c/p\u003e\n\u003cp\u003eAs with Facebook shops, users on Instagram shopping can browse products from a wide variety of stores directly from the Shop tab located on the bottom taskbar of the app. From there, they can access storefronts and product pages from a variety of brands. \u003c/p\u003e\n\u003cp\u003eBrands and products are served to users based on their interests, follows, likes, and previous purchases⁠—meaning your products have a good chance of being shown to users who are actually interested in purchasing them.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eInstagram’s algorithm pairs users with shops they might be interested in.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eInstagram is all about visual branding, so for business in industries like fashion or cosmetics, there’s a big opportunity to use visual flair to set yourself apart from your competitors. \u003c/p\u003e\n\u003ch3\u003e3. Pinterest\u003c/h3\u003e\n\u003cp\u003eIf your \u003ca href=\"https://www.shopify.com/blog/pinterest-marketing\"\u003ePinterest marketing\u003c/a\u003e strategy doesn’t include an element of social commerce, you’re likely missing out on a lot of sales. Social commerce may be an added convenience on other social media platforms, but on Pinterest, it’s a necessity. \u003c/p\u003e\n\u003cp\u003ePinterest is unique from every other social media platform in that a huge number of users log on for the purpose of shopping. In a \u003ca href=\"https://www.emarketer.com/content/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\"\u003esurvey from eMarketer\u003c/a\u003e, 48% of respondents said their top social media activity on Pinterest was shopping, far exceeding the percentages for other social media platforms. \u003c/p\u003e\n\u003cp\u003eThat means that Pinterest has a uniquely high number of users willing to discover and purchase new products. Fashion and home décor products are especially popular on Pinterest, so if you’re in these industries, a good Pinterest sales plan is a must. \u003c/p\u003e\n\u003cp\u003eUsers are able to find and save products they’re interested in, so even when customers don’t purchase right away, it’s easy to come back to your products and purchase later.\u003c/p\u003e\n\u003cp\u003eBrands selling on Pinterest can also use buyable pins, which act as a Buy button that’s embedded directly in your product images, giving users a quick and easy way to add your product to their cart.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBrands selling on Pinterest can add buyable pins to their posts, giving users a quick and easy way to add your product to their cart.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePlus, buyable pins are synced to products in your Shopify store and automatically update when pricing or stock information changes. \u003c/p\u003e\n\u003cp\u003eAs your products start to pick up on engagement and get more repins, clicks, and purchases, Pinterest may add a “Best-seller” label to the product, which helps its visibility in “Popular” exploration pages.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡TIP:\u003c/strong\u003e Add the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest app\u003c/a\u003e to your online store to begin using Pinterest’s buyable pins.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e4. TikTok\u003c/h3\u003e\n\u003cp\u003eTikTok is home to \u003ca href=\"https://www.hootsuite.com/pages/digital-trends-2021\"\u003e732 million users worldwide\u003c/a\u003e and largely geared toward younger audiences, with 62% of its audience falling into the \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\"\u003e10- to 29-year-old\u003c/a\u003e age group. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.tiktok.com/@kyliecosmetics\"\u003eKylie Cosmetics\u003c/a\u003e. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo \u003ca href=\"https://www.shopify.com/sell-on-tiktok\"\u003esell on TikTok\u003c/a\u003e, you’ll need to have your store set up before you’re able to use TikTok’s shopping features. When you sign up and install the \u003ca href=\"https://apps.shopify.com/tiktok?\"\u003eTikTok Shopify app\u003c/a\u003e, products are pulled directly from your Shopify store for easy setup.\u003c/p\u003e\n\u003cp\u003eTikTok shopping allows retailers to tag products within their organic content and paid \u003ca href=\"https://www.shopify.com/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e, making it easy for interested customers to go from seeing your product to buying it. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to sell using social commerce: Tips and best practices\u003c/h2\u003e\n\u003cp\u003eSocial commerce trends are constantly evolving, but there are a few best practices that you can look into for making the most out of selling through \u003ca href=\"/enterprise/social-commerce-platforms\"\u003esocial commerce platforms\u003c/a\u003e. \u003c/p\u003e\n\u003ch3\u003e1. Choose the right social commerce channel for your product. \u003c/h3\u003e\n\u003cp\u003eNo single social media platform is best for every retailer, but if you want to know which is best for your business, consider the demographic makeup of your brand’s audience and start with the platform that most conforms to it. \u003c/p\u003e\n\u003cp\u003eFor example, if you’re mostly \u003ca href=\"https://www.shopify.com/blog/how-to-market-to-gen-z%20\"\u003emarketing to Gen Z\u003c/a\u003e, you might consider using TikTok’s sales channels. If you’re selling to millennials, it might be better to start with Instagram.\u003c/p\u003e\n\u003cp\u003eIf you’re already using social media to advertise your products, consider which social channels drive the most engagement currently. Social commerce can increase the volume of sales with a more frictionless checkout, but the same instincts that cause more users to engage with your content will be used to drive sales of your product. \u003c/p\u003e\n\u003cp\u003eWhile it’s possible to find audiences across multiple platforms, don’t fall into the trap of trying to do everything at once and spreading yourself too thin. Start by focusing on the most valuable social network, and plan to scale for the future. \u003c/p\u003e\n\u003ch3\u003e2. Use your platform's livestreaming feature.\u003c/h3\u003e\n\u003cp\u003eLivestreaming can be a great way to showcase your product and talk about the \u003ca href=\"https://www.shopify.com/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e offered by your brand over competitors. For \u003ca href=\"https://www.shopify.com/blog/creator-economy\"\u003ecreators\u003c/a\u003e, a livestream can be a great way to show off your personality and build a deeper connection with your followers. \u003c/p\u003e\n\u003cp\u003eOn a livestream, viewers can tune in, see your product in action, ask questions in real time, and get all the information they need to make a purchase. On Facebook, you can even enable \u003ca href=\"https://www.facebook.com/business/help/880609949031868\"\u003elive shopping\u003c/a\u003e, which gives them the option to purchase directly from your stream while they watch. \u003c/p\u003e\n\u003cp\u003eIn a survey conducted by \u003ca href=\"https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/\"\u003eStatista\u003c/a\u003e, 70% of US internet users that reported frequently watching livestreams also said they’re likely to buy products from livestreamers they follow. That means there’s a huge opportunity for creators and retailers to make sales via livestream. \u003c/p\u003e\n\u003ch3\u003e3. Use instant messaging to engage with your customers. \u003c/h3\u003e\n\u003cp\u003eWhen you’re selling online, it’s likely that customers are going to have questions about your products. You can’t be live streaming 24/7, but you can keep your instant messaging channels open for fast and easy communication.\u003c/p\u003e\n\u003cp\u003eIn a survey conducted by \u003ca href=\"https://99firms.com/blog/live-chat-statistics/\"\u003e99firms\u003c/a\u003e, 73% of respondents said live chat was the “most satisfactory” form of communication from a company. Live chat helps add a personal touch to your \u003ca href=\"/blog/sales-process\" target=\"_blank\"\u003esales process\u003c/a\u003e and is a fast and convenient way to provide customer support. \u003c/p\u003e\n\u003cp\u003eBeing there for customers this way helps build up a familiarity with your brand in their minds that will translate into stronger \u003ca href=\"/blog/brand-loyalty\" target=\"_blank\"\u003ebrand loyalty\u003c/a\u003e and more sales. By being available via chat, you help curb the number of users who abandon their purchases. \u003c/p\u003e\n\u003cp\u003eThrough private messaging, you can also offer discounts, promote new products, and nurture customer relationships following a purchase. The more personalized online shopping experience helps your customers feel more valued and lets them know you’re available to help. \u003c/p\u003e\n\u003ch3\u003e4. Drive your growth by partnering with influencers. \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e has continued growing in popularity as a method of driving sales, with the industry set to balloon to \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\"\u003e$16.4 billion in 2022\u003c/a\u003e. Influencer audiences put a lot of value on the opinions of influencers they follow, so an endorsement can mean a huge boost to your online sales. \u003c/p\u003e\n\u003cp\u003eOn top of that, the level of social engagement on your posts tends to increase when you work with influencers, since they often have very engaged audiences. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eAll that engagement plays well algorithmically too; when more users engage with your posts, there's a better chance of those posts being shown to new users who might be interested in your product. \u003c/p\u003e\n\u003cp\u003eAnd you don’t necessarily need to work with particularly large influencers in order for influencer marketing to be advantageous. Micro-influencers \u003ca href=\"https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf\"\u003etend to have higher engagement rates\u003c/a\u003e than large influencers, which is more valuable for building a sustained, long-term engaged audience. \u003c/p\u003e\n\u003ccenter\u003e\n\u003ch3\u003eStart your free trial of Shopify—no credit card required!\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003ch2\u003eThe future of ecommerce is social \u003c/h2\u003e\n\u003cp\u003eMany ecommerce trends come and go, but social commerce won’t fade any time soon. As social media platforms develop more ways to incorporate social shopping, users will grow to expect a frictionless way to purchase products at the moment of discovery. \u003c/p\u003e\n\u003cp\u003eFor small businesses, social commerce offers a level of access to customers that lets them compete on a level playing field with large ones. Experimenting with social commerce strategies now can put you in a position to scale down the road.\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSocial Commerce FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Facebook a social commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eNo, Facebook is not a social commerce platform. Social commerce is a type of e-commerce that involves social media platforms, such as Instagram, Pinterest, and Twitter, to facilitate sales. Facebook is more of a social media platform than a social commerce platform.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most popular social commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe most popular social commerce platform is probably Facebook. It has more than 2.6 billion active users and is one of the most powerful social media platforms for businesses to reach new customers and grow their revenue. With Facebook's advertising options and the ability to create product pages, businesses can easily promote their products, drive traffic to their website, and make sales.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness-to-Business (B2B) Commerce: This type of commerce involves transactions between two or more businesses.\u003c/li\u003e\n\u003cli\u003eBusiness-to-Consumer (B2C) Commerce: This type of commerce involves transactions between businesses and individual consumers.\u003c/li\u003e\n\u003cli\u003eConsumer-to-Consumer (C2C) Commerce: This type of commerce involves transactions between individual consumers. Examples include online marketplaces, such as eBay and Etsy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Looking to get more out of your social media marketing? Social commerce tools allow businesses and creators to sell on sales channels located directly on social media. Here’s how you can use this fast-growing ecommerce trend to drive massive sales.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Social_Commerce.jpg?v=1647532540\" alt=\"what-is-social-commerce\"\u003e\u003c/p\u003e\n\u003cp\u003eLooking to get more out of your social media marketing? Social commerce tools allow businesses and creators to sell on sales channels located directly on social media. Here’s how you can use this fast-growing ecommerce trend to drive massive sales.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Social Commerce? Tips, Tools, and Trends (2024)","description":"Social commerce allows businesses to sell directly on social media. Learn why this fast-growing ecommerce trend is driving massive sales on social media."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-commerce\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-commerce\",\"en-AU\":\"https://www.shopify.com/au/blog/social-commerce\",\"en-ID\":\"https://www.shopify.com/id/blog/social-commerce\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-commerce\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-commerce\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-commerce\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-commerce\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-commerce\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-commerce\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-commerce\",\"en-MY\":\"https://www.shopify.com/my/blog/social-commerce\",\"pt\":\"https://www.shopify.com/br/blog/social-commerce-como-vender-mais\",\"ja-JP\":\"https://www.shopify.com/jp/blog/social-commerce-creator-ecosystem\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"The 11 Best Ecommerce Website Builder Picks\",\"url\":\"blog/best-ecommerce-website-builder\"},{\"title\":\"How to Sell on Facebook Marketplace and Facebook Shops in 2024\",\"url\":\"blog/sell-on-facebook\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Set Up and Use Meta Pixel (Formerly Facebook Pixel)\",\"url\":\"blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\"},{\"title\":\"How to Build a Marketing Calendar that Actually Works\",\"url\":\"blog/marketing-calendar\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"12 Powerful Google Ads Examples From Ecommerce Brands\",\"url\":\"blog/google-ad-examples-1\"},{\"title\":\"Email Marketing Metrics- How to Measure the Health of Your Campaigns\",\"url\":\"blog/email-marketing-metrics\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Social_Commerce_64da312f-b391-4cea-9d88-3c0cd04a95ed.jpg?v=1729516556","imageAltText":"what-is-social-commerce","imageClass":"","modifiedAt":"Mar 17, 2022","modifiedAtRaw":"2022-03-17T23:00:00Z"},"metaDescription":"Social commerce allows businesses to sell directly on social media. Learn why this fast-growing ecommerce trend is driving massive sales on social media.","contentHtml":"\u003cp\u003eLooking to reach large audiences in your target demographic? For ecommerce businesses, there are few resources more valuable than social media. More than half of the world’s population uses social media, with a majority of us logging in at least once a day.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith numbers like these, social media marketing has massive ROI potential, but driving sales on social media still comes with its challenges⁠—one being getting your followers to \u003cem\u003eleave\u003c/em\u003e a social media app to make a purchase on your online store.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHowever, this might not be such a big challenge anymore, thanks to a fast-growing ecommerce trend: \u003ca href=\"/enterprise/social-commerce-trends\"\u003esocial commerce\u003c/a\u003e.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is social commerce?\u003c/h2\u003e\n\u003cp\u003eSocial commerce (sometimes called social shopping) exists at the cross section of ecommerce and social media. In basic terms, social commerce is when businesses, brands, and creators sell on sales channels located directly on their social media profiles or their followers’ social media feeds.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn the past couple of years, social media platforms have developed tools like shoppable posts, on-site storefronts, and dedicated checkouts that allow users to discover new products, explore new brands, and make purchases—all without ever leaving their social network.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhile the practice is still evolving, one thing is certain; social commerce is incredibly profitable. According to \u003ca href=\"https://www.statista.com/statistics/1231944/social-commerce-global-market-size/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStatista\u003c/a\u003e, social commerce generated about $475 billion in revenue in 2020, and is expected to grow at a rate of 28.4% annually, reaching $3.37 trillion by 2028.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eInsight into why social commerce is so profitable can be traced all the way back to 2005, when \u003ca href=\"https://genuinevc.com/2005/12/06/the-beginnings-of-social-commerce/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethe term was first coined\u003c/a\u003e by David Beisel, an entrepreneur and venture capitalist:\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eWhen a product is directly integrated into becoming content itself, it bypasses the normal filter that consumers put up to ignore or at least be skeptical of the advertising. And when this advertorial content is generated by a friend, a special element of trust is integrated into the advertorial relationship that wasn’t present otherwise.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eDavid Beisel, Co-Founder and Partner at \u003ca href=\"https://nextview.vc/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNextView Ventures\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIn other words, it all boils down to trust.\u003c/p\u003e\n\u003cp\u003eLong before Twitter, TikTok, and Instagram⁠—when Facebook was still in its infancy and the term “social commerce” characterized group-buying sites like Groupon and LivingSocial, Beisal understood the potential behind the symbiosis of ecommerce and social media.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat are the benefits of social commerce?\u003c/h2\u003e\n\u003cp\u003eBy meeting your target audience on their own turf, social commerce offers many advantages over traditional ecommerce. If it isn’t already a part of your \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategy\u003c/a\u003e, here’s why it should be:\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e1. Less friction in the checkout process.\u003c/h3\u003e\n\u003cp\u003eIn traditional ecommerce, social media is used to redirect traffic to an ecommerce site where users can purchase. While this model can work, the biggest deterrent is the friction it creates in the buying process.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFollowing through on a purchase requires users to stop what they’re doing on social media, go to an external site, and then return to where they left off. This process might not seem arduous, but the effort involved is just arduous enough for many users to avoid.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThese additional steps required to make a purchase are what we’re talking about when we refer to friction in the checkout process. Each step makes purchasing a little more complicated, and at each step, users have a chance to decide the process is no longer worth it.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBut when you use social commerce tools within a social media platform, you greatly reduce that friction. Users that stumble on your content already have everything they need right in front of them to make a purchase. Purchasing from you is almost as effortless as tapping Like or Follow.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFacebook’s Shop Now button reduces friction by allowing users to browse products directly from their Facebook feeds.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePotential customers will still make a lot of considerations before purchasing from you, but when they’re able to buy directly from the point of discovery, the effort involved in the purchase won’t be one of them.\u003c/p\u003e\n\u003ch3\u003e2. Drive social media engagement while you sell.\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eA good social media \u003ca href=\"/blog/marketing-plan\"\u003emarketing plan\u003c/a\u003e needs to perform the simultaneous functions of finding new audiences and maintaining good relationships with existing ones.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhen you use social commerce, you can engage with these two audiences simultaneously. Posts driven to create brand awareness can also feature buying options for others who are in the consideration phase.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.facebook.com/SpruceToronto\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSpruce Toronto\u003c/a\u003e. In this post, Spruce has tagged its products in a post shared with a neighborhood group for Cabbagetown, Toronto.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eA bonus feature of this dynamic is the users who may fall down the \u003ca href=\"/blog/marketing-funnel\"\u003emarketing funnel\u003c/a\u003e a little faster than usual. With awareness, consideration, and conversion all happening in the same place, users who’ve just discovered your brand may have all the info they need to decide your product is worth buying, and the features they need to buy it.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e3. The social commerce market is huge.\u003c/h3\u003e\n\u003cp\u003eGrouping social media users by their follows, likes, or interests makes finding your \u003ca href=\"/blog/target-market\"\u003etarget market\u003c/a\u003e a breeze. But if you’re doing this \u003cem\u003ewithout\u003c/em\u003e social commerce features, you’re likely missing out on a lot of potential sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe number of people who report having purchased via social commerce has been \u003ca href=\"https://www.statista.com/statistics/1120128/number-social-buyers-united-states/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003egrowing since 2019\u003c/a\u003e. As users warm up to social shopping, this trend is expected to continue. By 2025, it’s estimated that around 37% of Americans will have made a purchase through social media.\u003c/p\u003e\n\u003cp\u003eWith more businesses adopting social commerce, the ability to buy directly on social media will become less of an extravagance and more an expectation. Adopting social commerce now will put you in prime position to stay on top of this trend and stop missing out on lost sales.\u003c/p\u003e\n\u003ch3\u003e4. Generate social proof while you sell.\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/social-proof\"\u003eSocial proof\u003c/a\u003e is a psychological phenomenon that describes our tendency to rely on the opinion of others when making purchase decisions.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn ecommerce, social proof can take the form of product reviews, \u003ca href=\"/blog/customer-testimonials\"\u003ecustomer testimonials\u003c/a\u003e, case studies, public praise, or even just knowledge of a product’s popularity. If you’ve ever watched a movie or TV show just because everyone seems to be talking about it, you’ve experienced the power of social proof.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSocial media is a first-touch point for a lot of users, which makes highly visible social proof a valuable tool for picking up followers and building an audience. When you sell via social commerce, that social proof also becomes a valuable tool for picking up sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEncourage purchasers to share pics or videos of your product. Ask for reviews or endorsements from influencers with highly engaged audiences. Just seeing that users are enjoying your product will help encourage others to do the same.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.facebook.com/wunderkids.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWunderkids Canada\u003c/a\u003e. Here, Wunderkids generates social proof by sharing an Instagram post from one of its followers that features its product.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOne top of this, your social shopping posts themselves act as a type of social proof. When online shoppers see their peers liking, commenting, and sharing your posts, they’ll feel more confident in making the decision to buy your product.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e5. Easily accommodate the growing number of mobile shoppers.\u003c/h3\u003e\n\u003cp\u003eThe number of \u003ca href=\"https://www.businessinsider.com/mobile-commerce-shopping-trends-stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emobile ecommerce sales\u003c/a\u003e reached $359 billion in 2021, a 15.2% increase from 2020. Industry experts estimate that by 2025, mobile ecommerce sales will account for 44.2% of retail ecommerce sales in the US, for a grand total of $728.28 billion.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs online shoppers warm up to the idea of shopping on their mobile devices, and social media networks adopt more tools that help facilitate it, an easy-to-use mobile-ready storefront will become more and more crucial to the success of any online retailer.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eYou might be thinking, \u003cem\u003eSo what? I have a responsive, mobile-friendly \u003c/em\u003e\u003ca href=\"https://themes.shopify.com\"\u003e\u003cem\u003eShopify theme\u003c/em\u003e\u003c/a\u003e\u003cem\u003e that makes checkout a breeze\u003c/em\u003e. While that may be true, the fact is, most sales aren’t happening in browsers. They’re taking place within social media apps.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eResearch firm eMarketer found that about \u003ca href=\"https://on.emarketer.com/rs/867-SLG-901/images/eMarketer-US%20Mobile%20Time%20Spent%202020%20Report.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e88% of the time\u003c/a\u003e mobile-users spend browsing the internet is done within social media apps, as opposed to mobile browsers. You might have a stunning ecommerce site, but without social commerce, you’re still missing out on the sales of users that won’t end up seeing it.\u003c/p\u003e\n\u003cp\u003eSocial commerce features are built by social media developers, engineered to function seamlessly and algorithmically designed to locate users that are more likely to have an interest in your product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSales is complex, and nothing guarantees that users will buy from you, but it’s hard to envision any scenario where social commerce doesn’t give you a big advantage.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eWhat are the best social commerce platforms for retailers?\u003c/h2\u003e\n\u003cp\u003eWith nearly every major social media platform investing in social commerce features, retailers have a lot of options when it comes to which tools they want to use to sell online.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to get started selling through social commerce, here are the best platforms to explore:\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e1. Facebook\u003c/h3\u003e\n\u003cp\u003eWith nearly \u003ca href=\"https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethree billion active users\u003c/a\u003e, Facebook is a great choice for businesses looking to scale to a more global audience.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIncluding social commerce as part of your \u003ca href=\"/blog/facebook-ad-strategies\"\u003eFacebook ad strategy\u003c/a\u003e can be a great way to pick up impulse sales from users who might otherwise have engaged with your content, without going through with a purchase.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/facebook-shops\"\u003eFacebook Shops\u003c/a\u003e, businesses are able to create their own personalized storefront on their Facebook page. Users can browse products from their Shop tab, which displays products tuned to their previous purchases, search history, and likes, creating a personalized customer experience that aims to match your products with users most likely to purchase them.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFacebook recommends products from a variety of retailers to users based on their past shopping activity.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYou’ll even be able to communicate with customers directly through Facebook Messenger, giving you a unique opportunity to provide personalized customer support, and sell directly through instant messaging.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡TIP:\u003c/strong\u003e Products can be imported into your Facebook shop \u003ca href=\"/facebook-instagram\"\u003edirectly from Shopify\u003c/a\u003e. And since both Facebook and Instagram are owned by Meta Platforms, storefronts on both sites can be synced.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e2. Instagram\u003c/h3\u003e\n\u003cp\u003eInstagram shopping features include dedicated storefronts, product tags that allow you to highlight items from your catalog within your posts or ads, and a Shop tab to optimize product discovery for users that might be interested.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs with Facebook shops, users on Instagram shopping can browse products from a wide variety of stores directly from the Shop tab located on the bottom taskbar of the app. From there, they can access storefronts and product pages from a variety of brands.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBrands and products are served to users based on their interests, follows, likes, and previous purchases⁠—meaning your products have a good chance of being shown to users who are actually interested in purchasing them.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eInstagram’s algorithm pairs users with shops they might be interested in.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eInstagram is all about visual branding, so for business in industries like fashion or cosmetics, there’s a big opportunity to use visual flair to set yourself apart from your competitors.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e3. Pinterest\u003c/h3\u003e\n\u003cp\u003eIf your \u003ca href=\"/blog/pinterest-marketing\"\u003ePinterest marketing\u003c/a\u003e strategy doesn’t include an element of social commerce, you’re likely missing out on a lot of sales. Social commerce may be an added convenience on other social media platforms, but on Pinterest, it’s a necessity.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePinterest is unique from every other social media platform in that a huge number of users log on for the purpose of shopping. In a \u003ca href=\"https://www.emarketer.com/content/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurvey from eMarketer\u003c/a\u003e, 48% of respondents said their top social media activity on Pinterest was shopping, far exceeding the percentages for other social media platforms.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThat means that Pinterest has a uniquely high number of users willing to discover and purchase new products. Fashion and home décor products are especially popular on Pinterest, so if you’re in these industries, a good Pinterest sales plan is a must.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eUsers are able to find and save products they’re interested in, so even when customers don’t purchase right away, it’s easy to come back to your products and purchase later.\u003c/p\u003e\n\u003cp\u003eBrands selling on Pinterest can also use buyable pins, which act as a Buy button that’s embedded directly in your product images, giving users a quick and easy way to add your product to their cart.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBrands selling on Pinterest can add buyable pins to their posts, giving users a quick and easy way to add your product to their cart.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePlus, buyable pins are synced to products in your Shopify store and automatically update when pricing or stock information changes.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs your products start to pick up on engagement and get more repins, clicks, and purchases, Pinterest may add a “Best-seller” label to the product, which helps its visibility in “Popular” exploration pages.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e💡TIP:\u003c/strong\u003e Add the \u003ca href=\"https://apps.shopify.com/pinterest\"\u003ePinterest app\u003c/a\u003e to your online store to begin using Pinterest’s buyable pins.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003e4. TikTok\u003c/h3\u003e\n\u003cp\u003eTikTok is home to \u003ca href=\"https://www.hootsuite.com/pages/digital-trends-2021\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e732 million users worldwide\u003c/a\u003e and largely geared toward younger audiences, with 62% of its audience falling into the \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e10- to 29-year-old\u003c/a\u003e age group. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eVia \u003ca href=\"https://www.tiktok.com/@kyliecosmetics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKylie Cosmetics\u003c/a\u003e. Creators on TikTok can sell directly to their followers by adding a Shopping tab to their TikTok profiles.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo \u003ca href=\"/sell-on-tiktok\"\u003esell on TikTok\u003c/a\u003e, you’ll need to have your store set up before you’re able to use TikTok’s shopping features. When you sign up and install the \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eTikTok Shopify app\u003c/a\u003e, products are pulled directly from your Shopify store for easy setup.\u003c/p\u003e\n\u003cp\u003eTikTok shopping allows retailers to tag products within their organic content and paid \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e, making it easy for interested customers to go from seeing your product to buying it.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eHow to sell using social commerce: Tips and best practices\u003c/h2\u003e\n\u003cp\u003eSocial commerce trends are constantly evolving, but there are a few best practices that you can look into for making the most out of selling through \u003ca href=\"/enterprise/social-commerce-platforms\"\u003esocial commerce platforms\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e1. Choose the right social commerce channel for your product.\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eNo single social media platform is best for every retailer, but if you want to know which is best for your business, consider the demographic makeup of your brand’s audience and start with the platform that most conforms to it.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor example, if you’re mostly\u0026nbsp;\u003ca href=\"/blog/how-to-market-to-gen-z%20\"\u003emarketing to Gen Z\u003c/a\u003e, you might consider using TikTok’s sales channels. If you’re selling to millennials, it might be better to start with Instagram.\u003c/p\u003e\n\u003cp\u003eIf you’re already using social media to advertise your products, consider which social channels drive the most engagement currently. Social commerce can increase the volume of sales with a more frictionless checkout, but the same instincts that cause more users to engage with your content will be used to drive sales of your product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhile it’s possible to find audiences across multiple platforms, don’t fall into the trap of trying to do everything at once and spreading yourself too thin. Start by focusing on the most valuable social network, and plan to scale for the future.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e2. Use your platform's livestreaming feature.\u003c/h3\u003e\n\u003cp\u003eLivestreaming can be a great way to showcase your product and talk about the \u003ca href=\"/blog/unique-selling-proposition\"\u003eunique selling proposition\u003c/a\u003e offered by your brand over competitors. For \u003ca href=\"/blog/creator-economy\"\u003ecreators\u003c/a\u003e, a livestream can be a great way to show off your personality and build a deeper connection with your followers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOn a livestream, viewers can tune in, see your product in action, ask questions in real time, and get all the information they need to make a purchase. On Facebook, you can even enable \u003ca href=\"https://www.facebook.com/business/help/880609949031868\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003elive shopping\u003c/a\u003e, which gives them the option to purchase directly from your stream while they watch.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn a survey conducted by \u003ca href=\"https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStatista\u003c/a\u003e, 70% of US internet users that reported frequently watching livestreams also said they’re likely to buy products from livestreamers they follow. That means there’s a huge opportunity for creators and retailers to make sales via livestream.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e3. Use instant messaging to engage with your customers.\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eWhen you’re selling online, it’s likely that customers are going to have questions about your products. You can’t be live streaming 24/7, but you can keep your instant messaging channels open for fast and easy communication.\u003c/p\u003e\n\u003cp\u003eIn a survey conducted by \u003ca href=\"https://99firms.com/blog/live-chat-statistics/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e99firms\u003c/a\u003e, 73% of respondents said live chat was the “most satisfactory” form of communication from a company. Live chat helps add a personal touch to your \u003ca href=\"/blog/sales-process\" target=\"_blank\"\u003esales process\u003c/a\u003e and is a fast and convenient way to provide customer support.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBeing there for customers this way helps build up a familiarity with your brand in their minds that will translate into stronger \u003ca href=\"/blog/brand-loyalty\" target=\"_blank\"\u003ebrand loyalty\u003c/a\u003e and more sales. By being available via chat, you help curb the number of users who abandon their purchases.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThrough private messaging, you can also offer discounts, promote new products, and nurture customer relationships following a purchase. The more personalized online shopping experience helps your customers feel more valued and lets them know you’re available to help.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e4. Drive your growth by partnering with influencers.\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e has continued growing in popularity as a method of driving sales, with the industry set to balloon to \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$16.4 billion in 2022\u003c/a\u003e. Influencer audiences put a lot of value on the opinions of influencers they follow, so an endorsement can mean a huge boost to your online sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOn top of that, the level of social engagement on your posts tends to increase when you work with influencers, since they often have very engaged audiences.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eAll that engagement plays well algorithmically too; when more users engage with your posts, there's a better chance of those posts being shown to new users who might be interested in your product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAnd you don’t necessarily need to work with particularly large influencers in order for influencer marketing to be advantageous. Micro-influencers \u003ca href=\"https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003etend to have higher engagement rates\u003c/a\u003e than large influencers, which is more valuable for building a sustained, long-term engaged audience.\u0026nbsp;\u003c/p\u003e\n\n\u003ch2\u003eThe future of ecommerce is social\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eMany ecommerce trends come and go, but social commerce won’t fade any time soon. As social media platforms develop more ways to incorporate social shopping, users will grow to expect a frictionless way to purchase products at the moment of discovery.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor small businesses, social commerce offers a level of access to customers that lets them compete on a level playing field with large ones. Experimenting with social commerce strategies now can put you in a position to scale down the road.\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/best-ecommerce-website-builder\"\u003eThe 11 Best Ecommerce Website Builder Picks\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/sell-on-facebook\"\u003eHow to Sell on Facebook Marketplace and Facebook Shops in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\"\u003eHow To Set Up and Use Meta Pixel (Formerly Facebook Pixel)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/marketing-calendar\"\u003eHow to Build a Marketing Calendar that Actually Works\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/google-ad-examples-1\"\u003e12 Powerful Google Ads Examples From Ecommerce Brands\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/email-marketing-metrics\"\u003eEmail Marketing Metrics- How to Measure the Health of Your Campaigns\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSocial Commerce FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Facebook a social commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eNo, Facebook is not a social commerce platform. Social commerce is a type of e-commerce that involves social media platforms, such as Instagram, Pinterest, and Twitter, to facilitate sales. Facebook is more of a social media platform than a social commerce platform.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most popular social commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe most popular social commerce platform is probably Facebook. It has more than 2.6 billion active users and is one of the most powerful social media platforms for businesses to reach new customers and grow their revenue. With Facebook's advertising options and the ability to create product pages, businesses can easily promote their products, drive traffic to their website, and make sales.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of commerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness-to-Business (B2B) Commerce: This type of commerce involves transactions between two or more businesses.\u003c/li\u003e\n\u003cli\u003eBusiness-to-Consumer (B2C) Commerce: This type of commerce involves transactions between businesses and individual consumers.\u003c/li\u003e\n\u003cli\u003eConsumer-to-Consumer (C2C) Commerce: This type of commerce involves transactions between individual consumers. Examples include online marketplaces, such as eBay and Etsy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is social commerce?"},{"href":"#2","text":"What are the benefits of social commerce?"},{"href":"#3","text":"What are the best social commerce platforms for retailers?"},{"href":"#4","text":"How to sell using social commerce: Tips and best practices"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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