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class="a20m-content" role="main" id="main-content"> <div class="a20m-body desktop" data-devicetype="desktop"> <div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container padding-top-large padding-bottom-large a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h1 class="heading align-start color-normal heading-size--normal">Premium Name Page</h1></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Cross-screen Premium Name Page (PNP) is a character-forward custom ad opportunity that takes over a given actors name page for up to 4 weeks. The PNP lives on all of our platforms: desktop, mobile web, iOS, Android. <br><br>The PNP should utilize character-centric key art, and should prominently feature the actor whose page the ad is on. Other characters may also be included in the artwork.<br><br>This page will walk through the requirements for all versions of the PNP.<br><br></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/dsk._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/dsk._TTW_.jpg" alt="Desktop specification " title="" height="395" width="748" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a 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rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/tbs._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/tbs._TTW_.jpg" alt="Tablet Specifications " title="" height="397" width="751" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="#Tablet" class="link link-type-button-secondary size-xxx-small" data-event-component-tag="link-da581c07-df1c-4fef-98b7-f433ef90aae6" data-use-url-params="false" data-link-behavior="anchor">Tablet specifications<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/mbs._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/mbs._TTW_.jpg" alt="Mobile Specification " title="" height="396" width="749" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="#Mobile" class="link link-type-button-secondary size-xxx-small" data-event-component-tag="link-8a2704f1-7792-4828-800d-e30452da06f1" data-use-url-params="false" data-link-behavior="anchor">Mobile specifications<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container padding-top-base a20m border-type-none background-color-transparent desktop" id="desktop" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Desktop Premium Name Page</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/DPNP._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/DPNP._TTW_.jpg" alt="Desktop Premium Name Page" title="" height="740" width="1400" style="height:auto;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">A Desktop Premium Name Page lives above the fold at the top of all IMDb Name pages and is comprised of:</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Muted auto-playing trailer</li><li class="">Custom IMDb logo morph</li><li class="">300x600px double rectangle</li><li class="">Static wrap, 1920x1080px</li><li class="">1920x1000px muted intro video</li><li class="">Up to 5 date messages</li></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Creative Guidelines</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">Intro Video</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">1920x1000px muted intro video will play out on page load and resolve to the landing experience.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: Top of page</li><li class=""><strong>Dimensions</strong>: 1920x1000px</li><li class=""><strong>Length</strong>: Up to 8 seconds</li><li class=""><strong>Frequency capped autoplay</strong>: None</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/safe._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/safe._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="679" width="917" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Provide a video which is formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped. For intro videos it is ideal that there is no messaging in the video</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Include sound or a video that requires sound to understand the context</li><li class="">Include a ‘close’ button in the video</li><li class="">Include any gore, overt violence, or overly sexual material</li></ul></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/desktop_premiumnamepage-mock_._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/desktop_premiumnamepage-mock_._TTW_.jpg" alt="Example of Resolve Hero Unit with Autoplay Trailer" title="" height="740" width="1400" style="height:auto;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">Resolve Hero Unit with Autoplay Trailer</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Hero Unit of the Premium Name Page prominently features key art and one video on resolve. Characters and actors should be prominently featured, but all subjects, text, and logos, must remain with the visible safe zones* or risk getting cut off by users with smaller screens.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: Top area with cascading sleeves</li><li class=""><strong>Dimensions</strong>: Custom top area with a maximum height of 700px and a maximum width of 1024px; 1920x1080px wrap </li><li class=""><strong>Length</strong>: Up to 5 minutes</li><li class=""><strong>Frequency capped autoplay</strong>: None</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/Herodesktop_1._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/Herodesktop_1._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="679" width="917" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Provide videos formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped</li><li class="">Provide a 970x250 billboard unit for unsupported browsers</li><li class="">The Desktop PTP can incorporate characters and key art given that they stay within the designated safe zones</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Provide videos over 5 minutes in length</li><li class="">Excessively cover up video content with characters</li><li class="">Include copy or date messaging in the sleeves</li></ul></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/Screen_Shot_2022-12-23_at_10.50.14_AM._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/desktop/Screen_Shot_2022-12-23_at_10.50.14_AM._TTW_.png" alt="Double Rectangle Unit" title="" height="1196" width="600" style="height:450px;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">300x600 Double Rectangle Unit</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The PNP includes a 300x600px Double Rectangle unit, which can feature secondary key art and a clickthrough CTA. The Double Rectangle can also include all date messaging that the Hero unit has.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: Right hand side within IMDb page content</li><li class=""><strong>Dimensions</strong>: 300x600px</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/sz._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/sz._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="679" width="917" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Keep all messaging, title treatments, and CTAs within the 300x600px area</li><li class="">Include at <strong>only one</strong> clearly defined CTA</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Include hover states on buttons/CTAs</li><li class="">Include animated messaging and/or title treatments</li></ul></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">Custom IMDb Logo Morph</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">At IMDb, we are committed to protecting our brand identity and ensuring that our entertainment fans receive a consistent and high-quality experience when interacting with our advertising products and services. As part of this commitment, we enforce strict limitations on the use of our logos and trademarks by third-party advertisers and partners. At the same time, we see value in our ability to surprise and delight our audience by (in some approved cases) customizing IMDb trademark logo to fit a movie or TV show’s IP style. As of 01 Mar 2023, approved IMDb logo customization will live as a logo “morph”. Upon initial load and on hover, the logo will morph to the custom logo for 8-10 sec, and then morph back to the standard logo. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: In the Top Nav on the left</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/Logo_1._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/a/2020/ptp/Specs/Logo_1._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="679" width="917" style="height:auto;border-radius:16px"></div></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Keep the “b” in IMDb, lowercase</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Lowercase the “IMD“</li></ul></div></ul></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Desktop Asset Specifications</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Serving</strong>: 1st party<br><strong>Core Dimensions</strong>: Custom Hero, 300x600px Double Rectangle <br><strong>File Weight Limit of Backup Images:</strong></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Fallback Billboard</strong>: 170kb</li><li class=""><strong>Fallback Double Rectangle: </strong>170kb</li></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Supported Devices</strong>: Desktop<br><strong>Supported Date Messaging</strong>: Up to 5 unique date messages<br><strong>Autoplay Duration:</strong> Intro video up to 8 seconds; Full trailer up to 5 minutes<br><strong>User Initiated Video Play Duration</strong>: Maximum of 5 minutes (300 seconds)<br><strong>Restrictions</strong>: Available on Name Pages only<br><strong>Formatting</strong>: All ads must be character-centric</p></div></div></div><div class="container padding-top-xlarge a20m border-type-none background-color-transparent desktop" id="Tablet" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Tablet Premium Name Page</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/tablet_premiumnamepage_v2.CB1198675309._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/tablet_premiumnamepage_v2.CB1198675309._TTW_.jpg" alt="Tablet Premium Name Page" title="" height="740" width="1400" style="height:auto;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Tablet Premium Name Page consists of a standard IMDb Leaderboard Banner, which is built at 1456x180 and displays at 728x90. This is a static unit that lives below the actor image and bio.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="https://advertising.amazon.com/resources/ad-specs/imdb/tablet-banner?ref_=a20m_us_spcs_imdb_pnp_ldbb" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/resources/ad-specs/imdb/tablet-banner?ref_=a20m_us_spcs_imdb_pnp_ldbb" data-event-component-tag="linkContainer-d4e572a2-0789-430e-9f1e-603ca4453987"></a><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container align-start" href="https://advertising.amazon.com/resources/ad-specs/imdb/tablet-banner?ref_=a20m_us_spcs_imdb_pnp_ldbb" data-event-component-tag="linkContainer-d4e572a2-0789-430e-9f1e-603ca4453987"></a><div class="align-start "><a class="link-container align-start" href="https://advertising.amazon.com/resources/ad-specs/imdb/tablet-banner?ref_=a20m_us_spcs_imdb_pnp_ldbb" data-event-component-tag="linkContainer-d4e572a2-0789-430e-9f1e-603ca4453987"></a><a href="https://advertising.amazon.com/resources/ad-specs/imdb/tablet-banner?ref_=a20m_us_spcs_imdb_pnp_ldbb" class="link link-type-button-secondary size-xxx-small" data-event-component-tag="link-2678e71c-7ea0-49c7-9732-98ed25c42e83" data-use-url-params="false" data-link-behavior="currentTab">SEE FULL SPECS<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div><div class="container padding-top-xlarge a20m border-type-none background-color-transparent desktop" id="Mobile" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Mobile Premium Name Page</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/mobile/mobile_premiumnamepage_v3_1._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/IMDb/design/specs/examples/mobile/mobile_premiumnamepage_v3_1._TTW_.jpg" alt="Mobile Premium Name Page" title="" height="740" width="1400" style="height:auto;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Mobile Premium Name Page consists of two separated Static Banner ads that can each have their own CTAs and unique messaging. Each banner can click to play a fullscreen trailer as well using the IMDb fullscreen video player on all mobile platforms.<br><br>A Mobile Premium Name Page lives above the fold at the top of all IMDb Name pages on mobile web, IOS app, and Android app and is comprised of:</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Inline Static full-bleed 320x300px (1280x1200) Top Banner</li><li class="">Inline Static full-bleed 320x100px (640x200) Tall Banner</li></ul></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Creative Guidelines</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">Top Banner</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Top Banner will live above the actor image on mobile and suppress the actor’s hero video (this video often displays the actor’s most popular videos on IMDb and could show an unrelated title to the one the PNP is advertising)</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: Top of page</li><li class=""><strong>Dimensions</strong>: Built at 1280x1200px, displayed at 320x300px</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Top.CB43542745._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Top.CB43542745._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="350" width="480" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Provide relevant character assets</li><li class="">Keep in mind that this will be the first things Users see when visiting the actors page on load. The character image should be as identifiable to the actor as possible - the exception would be for animated characters or voice actors.</li><li class="">Include actor billing (optional)</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Include additional characters that do not relate to the Name Page actor</strong></li><li class="">Include more than one CTA</li></ul></div></div></div></div><div class="container padding-top-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--normal">Tall Banner</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The Tall Banner will live below the fold and can display separate messaging, CTAs and clickthroughs from the top ad unit. This unit can click out to the title page on IMDb for a given title or click to an external ticketing site.<br><br>This unit can click to play a fullscreen trailer as well with a maximum length of up to 5 minutes.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class=""><strong>Placement</strong>: Below the fold, inline</li><li class=""><strong>Dimensions</strong>: Built at 640x200px, displayed at 320x100px</li></ul></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Safe Zone (filled in red)</strong></p></div><div class="container padding-bottom-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/inline_40.CB4354274._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/inline_40.CB4354274._TTW_.jpg" alt="Safe Zone (filled in red)" title="" height="350" width="480" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✔ Do: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Provide relevant character assets</li></ul></div><div class="container background-color-gray padding-left-small padding-top-mini padding-bottom-xmini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">✘ Do not: </h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Include more than one CTA</li></ul></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-top-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Asset Specifications</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Serving</strong>: 1st party<br><strong>Core Dimensions</strong>: 1280x1200px, 640x200px<br><strong>Supported Devices</strong>: Mobile: mobile web, iOS app, Android App<br><strong>Supported Date Messaging:</strong> Up to 5 unique date messages<br><strong>Restrictions: </strong>Available to Name Pages only<strong><br>Formatting: </strong>All ads must be character-centric.</p></div></div></div></div></div><div class="container padding-top-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class=" a20m-column column column--default"><div class="container background-color-white border-color-gray padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="container background-color-white border-color-gray padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="container background-color-gray border-color-gray padding-left-small padding-right-small padding-top-xsmall padding-bottom-mini border-left-1px border-right-1px border-top-1px border-bottom-1px a20m border-type-solid background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">Photoshop Templates</h5></div><div class="container border-color-gray padding-left-small padding-top-mini padding-bottom-mini border-left-1px border-right-1px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://m.media-amazon.com/images/G/01/IMDb/design/specs/templates/update-6-2-2021/PTP-desktop-teaser-template.psd._CB665909242_.zip" class="link link-type-button-secondary size-xxx-small" target="_blank" rel="noopener noreferrer" aria-label="Desktop PNP PSD" data-event-component-tag="link-fef45a87-1994-44d5-b9ac-53c1c58c5ae6" data-use-url-params="false" data-link-behavior="newTab">Download Desktop PSD<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div><div class="container border-color-gray padding-left-small padding-top-mini padding-bottom-mini border-left-1px border-right-1px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://m.media-amazon.com/images/G/01/IMDb/design/a/templates/IMDb_ad-template_mobile-1456x180-Leaderboard-banner.psd._CB1198675309_.zip" class="link link-type-button-secondary size-xxx-small" target="_blank" rel="noopener noreferrer" aria-label="Tablet PNP PSD" data-event-component-tag="link-c5a379a7-d758-4093-8859-5d7cd6ddd153" data-use-url-params="false" data-link-behavior="newTab">Download Tablet PSD<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div><div class="container border-color-gray padding-left-small padding-top-mini padding-bottom-mini border-left-1px border-right-1px border-bottom-1px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://m.media-amazon.com/images/G/01/IMDb/design/specs/templates/update-6-2-2021/PremiumNamePage-mobile-template.psd._CB667582374_.zip" class="link link-type-button-secondary size-xxx-small" target="_blank" rel="noopener noreferrer" aria-label="Mobile PNP PSD" data-event-component-tag="link-5f4a4e71-0039-4a7a-b949-4ecb00abe8f4" data-use-url-params="false" data-link-behavior="newTab">Download Mobile PSD<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div><div class="container background-color-gray border-color-gray padding-left-small padding-right-small padding-top-xsmall padding-bottom-mini border-left-1px border-right-1px border-top-1px border-bottom-1px a20m border-type-solid background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">Production Timeline</h5></div><div class="container border-color-gray padding-left-small padding-right-small padding-top-small padding-bottom-mini border-left-1px border-right-1px border-bottom-1px a20m border-type-solid background-color-transparent desktop" id="dmp" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">All timelines begin when design assets are received and approved by IMDb.</li><li class="">All timelines end when the ad unit is live on IMDb properties.</li></ul></div><div class="container border-color-gray border-left-1px border-right-1px border-bottom-1px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="table-container"><div class="container a20m border-type-solid background-color-transparent desktop" id="" style="width:100%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"></div><table class="table table--border-all-cells align-start" cellspacing="0" cellpadding="0" border="1"><tbody><tr class="table-row"></tr><tr class="table-row"><td class="table-cell" colspan="1">IMDb Built Timeline</td><td class="table-cell" colspan="1">15 business days</td><td class="table-cell" colspan="1">Client Built Timeline</td><td class="table-cell" colspan="1">15 business days</td></tr></tbody></table></div></div></div></div><div class="container background-color-white border-color-gray padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="container background-color-gray border-color-gray padding-left-small padding-right-small padding-top-xsmall padding-bottom-mini border-left-1px border-right-1px border-top-1px border-bottom-1px a20m border-type-solid background-color-gray desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">Asset Deliverables</h5></div><div class="container border-color-gray padding-left-small padding-right-small padding-top-small padding-bottom-mini border-left-1px border-right-1px border-bottom-1px a20m border-type-solid background-color-transparent desktop" id="dmp" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h6 class="heading align-start color-normal heading-size--normal">Premium Name Page - IMDb designed</h6></div><div class="container border-color-gray border-left-1px border-right-1px border-bottom-1px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">High resolution layered key art PSDs</li><li class="">Layered title treatment (with tagline and cast names if you want included)</li><li class="">Advertising copy</li><li class="">Legal line, logos, rating bugs</li><li class="">Fonts in .otf or .ttf format</li><li class="">If you want tap to video function, send video files as .mov, .mp4, or h.264 (we do not support ProRes format) IMDb will encode and host</li><li class="">Design direction and/or pre-existing ad units for reference</li><li class="">Brand guidelines</li><li class="">Clickthrough link</li></ul></div></div></div></div></div></div></div></div></div></div> </div> </div> <footer id="a20m-footer" style="min-height: 150px; 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