CINXE.COM

<!doctype html> <html class="no-js" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.wipo.int:80/ipadvantage/en","20180620034003","https://web.archive.org/","web","/_static/", "1529466003"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Case Studies on Intellectual Property (IP Advantage)</title><meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="cleartype" content="on"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta name="description" content="Intellectual property creation and exploitation: explore how patents, trademarks, copyright, designs and geographical indications work in practice."><meta name="keywords" content="case studies, intellectual property, IP advantage, industrial property, patents, marks, trademarks, brands, trade names, inventions, industrial designs, geographical indications, appellations of origin, copyright, traditional knowledge"><meta property="og:title" content=""/> <meta property="og:description" content=""/> <meta property="og:type" content="website"/> <meta property="og:image" content="https://web.archive.org/web/20180620034003im_/https://www3.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/logo-wipo.png"/> <meta property="og:url" content="https://web.archive.org/web/20180620034003/http://www.wipo.int/ipadvantage/en/index.jsp"/><link rel="shortcut icon" type="image/x-icon" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/favicon-16x16.png"> <link rel="icon" type="image/png" sizes="32x32" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/favicon-16x16.png"> <link rel="apple-touch-icon" sizes="76x76" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="120x120" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="152x152" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/favicon/apple-touch-icon-180x180.png"> <link rel="manifest" href="/web/20180620034003/http://www.wipo.int/site.webmanifest"><link rel="mask-icon" href="/web/20180620034003im_/http://www.wipo.int/safari-pinned-tab.svg" color="#314668"><meta name="msapplication-TileColor" content="#75839a"><meta name="theme-color" content="#75839a"> <link href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/rss" type="application/rss+xml" rel="alternate" title="WIPO RSS"/><link rel="stylesheet" href="/web/20180620034003cs_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/css/styles2016.css"> <link rel="stylesheet" href="/web/20180620034003cs_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/webfonts/ss-standard.css">  <script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/scripts/modernizr-2.6.2-min.js"></script> <script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/scripts/jquery-min.js"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://web.archive.org/web/20180620034003/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-P7RLS2');</script>  </head> <body class="theme theme--blue" id="wipo-int"> <noscript><iframe src="https://web.archive.org/web/20180620034003if_/https://www.googletagmanager.com/ns.html?id=GTM-P7RLS2" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container printOnly"><img alt="WIPO" id="printLogo" src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/header-logo-wipo.svg"></div> <header role="banner"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/logo__wipo-picture-mark.svg" alt="WIPO picture mark" class="banner__wipo-mark m-hide"> <div class="container"><a href="/web/20180620034003/http://www.wipo.int/portal/en/"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/logo__wipo-word-mark.svg" alt="WIPO logo" class="banner__logo m-hide"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/logo__wipo-word-mark-no-subtitle.svg" alt="WIPO logo" class="banner__logo t-hide d-hide"> </a> </div> </header> <nav class="navigation"> <a href="#" class="navigation-toggle ss-icon" title="Open the menu" aria-label="Menu">rows</a> <a href="#" class="search-toggle ss-icon d-hide" title="Search WIPO" aria-label="Search">search</a><div class="container"> <ul class="navigation__flyout"><li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/services/en/">IP Services</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/services/en/">IP Services</a><div class="flyout"><div class="nav-group nav-group--two"><div class="nav nav--one"> <h3 class="flyout__header">Protecting IP</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/pct/en/">PCT - The International Patent System</a></li><li><a href="/web/20180620034003/http://www.wipo.int/madrid/en/">Madrid - The International Trademark System</a></li><li><a href="/web/20180620034003/http://www.wipo.int/hague/en/">Hague - The International Design System</a></li><li><a href="/web/20180620034003/http://www.wipo.int/lisbon/en/">Lisbon - The International System of Appellations of Origin</a></li><li><a href="/web/20180620034003/http://www.wipo.int/budapest/en/">Budapest - The International Microorganism Deposit System</a></li><li><a href="/web/20180620034003/http://www.wipo.int/article6ter/en/">Article 6ter</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Resolving Disputes</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/amc/en/">Alternative Dispute Resolution</a></li><li><a href="/web/20180620034003/http://www.wipo.int/amc/en/domains/">Domain Name Disputes</a></li> </ul> <h3 class="flyout__header">Paying for IP Services</h3> <ul class="flyout__list"> <li><a href="/web/20180620034003/http://www.wipo.int/finance/en/">How to Pay</a></li> </ul> </div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/services/en/">All IP Services</a></p></div></li><li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/policy/en/">Policy</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/policy/en/">Policy</a><div class="flyout"><div class="nav-group nav-group--two"><div class="nav nav--one"> <h3 class="flyout__header">Decision Making & Negotiating Bodies</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/assemblies/">WIPO Assemblies</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/sccr/">SCCR - Standing Committee on Copyright and Related Rights</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/scp/">SCP - Standing Committee on the Law of Patents</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/sct/">SCT - Standing Committee on the Law of Trademarks</a></li><li><a href="/web/20180620034003/http://www.wipo.int/tk/en/igc/">IGC - Intergovernmental Committee on IP & GR, TK & Folklore</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/cdip/">CDIP - Committee on Development and IP</a></li><li><a href="/web/20180620034003/http://www.wipo.int/cws/en/">CWS - Committee on WIPO Standards</a></li><li><a href="/web/20180620034003/http://www.wipo.int/enforcement/en/ace/">ACE - Advisory Committee on Enforcement</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/index.html#bodies">All Decision Making & Negotiating Bodies</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">IP & Other Policy Topics</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/tk/en/">Traditional Knowledge</a></li><li><a href="/web/20180620034003/http://www.wipo.int/econ_stat/en/economics/">Economics</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/global_health/">Global Health</a></li><li><a href="/web/20180620034003/http://www.wipo.int/policy/en/climate_change/">Climate Change</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ip-competition/en/">Competition Policy</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/policy/en/">All policy</a></p></div></li> <li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/cooperation/en/">Cooperation</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/cooperation/en/">Cooperation</a><div class="flyout"><div class="nav-group nav-group--three"> <div class="nav nav--one"> <h3 class="flyout__header">Development Cooperation</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/ip-development/en/agenda/">Development Agenda</a></li><li><a href="/web/20180620034003/http://www.wipo.int/cooperation/en/technical_assistance/">Technical Assistance</a></li><li><a href="/web/20180620034003/http://www.wipo.int/cooperation/en/capacity_building/">Human Capacity Building</a></li> </ul></div> <div class="nav nav--two"> <h3 class="flyout__header">Public-Private Partnerships</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/research/en/" target="_blank">WIPO Re:Search</a></li><li><a href="https://web.archive.org/web/20180620034003/http://www.accessiblebooksconsortium.org/" target="_blank">Accessible Books Consortium</a></li><li><a href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/wipogreen/en/" target="_blank">WIPO GREEN</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ardi/en/">ARDI</a></li><li><a href="/web/20180620034003/http://www.wipo.int/aspi/en/">ASPI</a></li><li><a href="/web/20180620034003/http://www.wipo.int/wipo-match/en/">WIPO Match</a></li> </ul> </div> <div class="nav nav--three"> <h3 class="flyout__header">Global Cooperation</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/global_ip/en/">Global Infrastructure</a></li><li><a href="/web/20180620034003/http://www.wipo.int/enforcement/en/">Building Respect for IP</a></li> </ul> </div> </div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/cooperation/en/">All cooperation</a></p></div></li> <li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/reference/en/">Knowledge</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/reference/en/">Knowledge</a><div class="flyout"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">IP Databases</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/patentscope/en/">PATENTSCOPE</a></li><li><a href="/web/20180620034003/http://www.wipo.int/reference/en/branddb/">Global Brand Database</a></li><li><a href="/web/20180620034003/http://www.wipo.int/madrid/monitor/en/">Madrid Monitor</a></li><li><a href="/web/20180620034003/http://www.wipo.int/reference/en/designdb/">Global Design Database</a></li><li><a href="/web/20180620034003/http://www.wipo.int/hague/en/design_search/">Hague Express</a></li><li><a href="https://web.archive.org/web/20180620034003/http://www.wipo.int/ipdl/en/6ter/search-struct.jsp">Article 6ter</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Legal Resources</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/wipolex/en/">IP Laws and Treaties (WIPO Lex)</a></li><li><a href="/web/20180620034003/http://www.wipo.int/treaties/en/">WIPO Administered Treaties</a></li> </ul> <h3 class="flyout__header">Technical Resources</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/classifications/en/">International Classifications</a></li><li><a href="/web/20180620034003/http://www.wipo.int/standards/en/">Standards (WIPO Handbook)</a></li><li><a href="/web/20180620034003/http://www.wipo.int/reference/en/wipopearl/">Terminology (WIPO Pearl)</a></li> </ul></div><div class="nav nav--three"> <h3 class="flyout__header">Information Resources</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/meetings/en/archive.jsp">Documents</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ipstats/en/">Statistics</a></li><li><a href="/web/20180620034003/http://www.wipo.int/publications/en/">Publications</a></li><li><a href="/web/20180620034003/http://www.wipo.int/directory/en/">Country Profiles</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/">Case Studies</a></li><li><a href="/web/20180620034003/http://www.wipo.int/library/en/">Library</a></li> </ul></div></div> <p class="flyout__span d-hide"><a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/reference/en/">All knowledge</a></p></div></li><li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/about-ip/en/">About IP</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/about-ip/en/">About IP</a><div class="flyout"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">Intellectual Property</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/copyright/en/">Copyright</a></li><li><a href="/web/20180620034003/http://www.wipo.int/patents/en/">Patents</a></li><li><a href="/web/20180620034003/http://www.wipo.int/trademarks/en/">Trademarks</a></li><li><a href="/web/20180620034003/http://www.wipo.int/designs/en/">Industrial Designs</a></li><li><a href="/web/20180620034003/http://www.wipo.int/geo_indications/en/">Geographical Indications</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Training</h3> <ul class="flyout__list"><li> <a href="/web/20180620034003/http://www.wipo.int/academy/en/">WIPO Academy</a></li><li> <a href="/web/20180620034003/http://www.wipo.int/meetings/en/topic_type.jsp?group_id=242">Workshops & Seminars</a></li> </ul> <h3 class="flyout__header">IP and ...</h3> <ul class="flyout__list"> <li><a href="/web/20180620034003/http://www.wipo.int/about-ip/en/universities_research/">Universities</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/women-and-ip/en/">Gender Equality</a></li> </ul> </div><div class="nav nav--three"> <h3 class="flyout__header">Raising Awareness</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/ip-outreach/en/ipday/">World IP Day</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ip-outreach/en/awards/">WIPO Awards</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ip-outreach/en/tools/">Outreach Campaigns</a></li><li><a href="/web/20180620034003/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/about-ip/en/">All about IP</a></p></div></li><li class="flyout-control"> <a class="m-hide" href="/web/20180620034003/http://www.wipo.int/about-wipo/en/">About WIPO</a> <a class="t-hide d-hide" href="/web/20180620034003/http://www.wipo.int/about-wipo/en/">About WIPO</a><div class="flyout flyout--shaded"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">About WIPO</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/">What is WIPO?</a></li><li><a href="/web/20180620034003/http://www.wipo.int/members/en/">Member States</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/observers/">Observers</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/dgo/">Director General</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/activities_by_unit/">Activities by Unit</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/offices/">External Offices</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Working with Us</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/jobs/en/">Jobs</a></li><li><a href="/web/20180620034003/http://www.wipo.int/procurement/en/">Procurement</a></li> </ul> <h3 class="flyout__header">Accountability</h3> <ul class="flyout__list"><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/budget/">Results & Budget</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/budget/financial/index.html">Financial Reporting</a></li><li><a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/oversight/">Oversight</a></li> </ul> </div><div class="nav nav--three"> <h3 class="flyout__header">Connecting with WIPO</h3><div class="flyout__list"> <p>Chemin des Colombettes 34<br> CH-1211 Geneva, Switzerland<br></p> <p> <a href="/web/20180620034003/http://www.wipo.int/about-wipo/en/visit_wipo.html">Visit Us</a> | <a href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/contact/en/">Contact Us</a></p><div class="social"> <a href="https://web.archive.org/web/20180620034003/https://www.facebook.com/worldipday/" target="_blank" title="Facebook"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__facebookx2x.png" alt="Facebook"> <span class="social__description">Facebook</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.twitter.com/wipo/" target="_blank" title="Twitter"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__twitterx2x.png" alt="Twitter"> <span class="social__description">Twitter</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.youtube.com/user/wipo/" target="_blank" title="YouTube"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__youtubex2x.png" alt="YouTube"> <span class="social__description">YouTube</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.flickr.com/photos/wipo/collections/" target="_blank" title="Flickr"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__flickrx2x.png" alt="Flickr"> <span class="social__description">Flickr</span> </a> <a href="https://web.archive.org/web/20180620034003/http://www.wipo.int/news/en/" target="_blank" title="RSS"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__rssx2x.png" alt="RSS"> <span class="social__description">RSS</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/newsletters/en/" title="Newsletters"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__newsletter.png" alt="Newsletters"> <span class="social__description">Newsletters</span> </a></div></div></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180620034003/http://www.wipo.int/about-wipo/en/">All about WIPO</a></p></div></li><li class="flyout__control flyout__trailer u-text-center d-hide t-hide"> <a href="#tools" title="Go to Meetings, Language, My Account, Media and Contact information">Tools ↓</a></li> </ul> <form method="GET" action="/web/20180620034003/http://www.wipo.int/tools/en/gsearch.html" class="form-search" name="searchm" id="searchm"> <input name="cx" type="hidden" value="016458537594905406506:hmturfwvzzq"> <input name="cof" type="hidden" value="FORID:11"> <label class="element-invisible" for="querym">Search</label> <input class="search-query" id="querym" name="q" placeholder="Search WIPO" type="text"> <button class="btn ss-search" title="Search"></button> </form></div> </nav><div class="container"> <div class="wrap-outer"> <div class="wrap-inner"> <ul class="nav-breadcrumb"><li><a href="https://web.archive.org/web/20180620034003/http://www.wipo.int/portal/en/">Home</a></li><li><a href="https://web.archive.org/web/20180620034003/http://www.wipo.int/reference/en/">Knowledge</a></li> <li class="active"><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/">Case Studies</a></li> </ul><h1>Case Studies on Intellectual Property (IP Advantage)</h1> <div class="content"> <div class="main"><p class="lead">The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.</p></div> <div class="complementary"><div class="box"> <h2 class="box__header">Feedback</h2> <p>Please <a href="/web/20180620034003/http://www.wipo.int/contact/en/area.jsp?area=ipadvantage">contact us</a> to submit feedback and suggestions for new case studies.</p></div></div> </div><div class="content"> <div class="tabbable"> <ul class="nav nav-tabs"> <li class="active"><a data-toggle="tab" href="#tab1">Simple search</a></li> <li><a data-toggle="tab" href="#tab2">Advanced search</a></li> <li><a data-toggle="tab" href="#tab3">Full text search</a></li> </ul> <div class="tab-content"> <div id="tab1" class="tab-pane active"> <form name="seek" method="get" accept-charset="utf-8" action="/web/20180620034003/http://www.wipo.int/ipadvantage/en/search.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"><div class="control-group"> <label for="ip_right_id" class="control-label">IP right</label> <div class="controls"><select onchange="unSelectAny(this)" id="ip_right_id" name="ip_right_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="530">Copyright and Related Rights</option> <option value="531">Geographical Indications and Appellations of Origin</option> <option value="532">Industrial Designs</option> <option value="533">Integrated Circuits</option> <option value="534">Patents</option> <option value="535">Plant Breeders' Rights</option> <option value="537">Trade Secrets</option> <option value="538">Trademarks</option> <option value="536">Utility Models</option> </select> </div> </div> </div> <div class="col col--two"><div class="control-group"> <label for="focus_id" class="control-label">Focus</label> <div class="controls"><select onchange="unSelectAny(this)" id="focus_id" name="focus_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="573">Branding</option> <option value="574">Commercialization</option> <option value="577">Financing</option> <option value="578">Franchising</option> <option value="2030">IP Dispute Resolution</option> <option value="580">IP Enforcement / Infringement</option> <option value="582">IP Management</option> <option value="583">IP Valuation</option> <option value="584">Licensing</option> <option value="608">Partnerships</option> <option value="585">Patent Information</option> <option value="586">Research and Development</option> <option value="2292">Women and IP</option> </select> </div> </div> </div> </div> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <div class="controls"><input value="Search" class="btn" type="submit"></div> </div> </fieldset> </div> <div class="col col--two"></div> </div> </form> </div> <div id="tab2" class="tab-pane fade"> <form name="seek" method="get" accept-charset="utf-8" action="search.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="obj_protection_id" class="control-label">Object of Protection</label> <div class="controls"><select onchange="unSelectAny(this)" id="obj_protection_id" name="obj_protection_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="592">Confidential Information</option> <option value="593">Designs</option> <option value="594">Distinctive Signs / Commercial Names</option> <option value="595">Domain Names</option> <option value="597">Goods with Specific Geographical Origin</option> <option value="598">Inventions</option> <option value="600">Literary / Artistic Works</option> <option value="601">New Plant Varieties</option> <option value="603">Software / Databases</option> <option value="2028">Trade Dress</option> <option value="605">Traditional Cultural Expressions / Folklore</option> <option value="606">Traditional Knowledge </option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="type_id" class="control-label">Organization Type</label> <div class="controls"><select onchange="unSelectAny(this)" id="type_id" name="type_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="540">Commercial Enterprise</option> <option value="542">Co-operative</option> <option value="541">Entrepreneur</option> <option value="544">Government</option> <option value="2031">Non-governmental / Non-profit Organization</option> <option value="543">University / Research Institute / Spin-off</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="ip_right_id" class="control-label">IP right</label> <div class="controls"><select onchange="unSelectAny(this)" id="ip_right_id" name="ip_right_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="530">Copyright and Related Rights</option> <option value="531">Geographical Indications and Appellations of Origin</option> <option value="532">Industrial Designs</option> <option value="533">Integrated Circuits</option> <option value="534">Patents</option> <option value="535">Plant Breeders' Rights</option> <option value="537">Trade Secrets</option> <option value="538">Trademarks</option> <option value="536">Utility Models</option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="industry_id" class="control-label">Industry</label> <div class="controls"><select onchange="unSelectAny(this)" id="industry_id" name="industry_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="545">Beverages</option> <option value="546">Building Materials and Fixtures</option> <option value="547">Chemicals</option> <option value="548">Clothing and Accessories</option> <option value="549">Containers and Packaging</option> <option value="560">Durable Household Products</option> <option value="2040">Electronic and Electrical Equipment</option> <option value="569">Farming and Fishing</option> <option value="2034">Financial Services</option> <option value="559">Food Products</option> <option value="572">Footwear</option> <option value="2029">Health Care Equipment and Services</option> <option value="552">Industrial Engineering</option> <option value="2037">Industrial Transportation</option> <option value="2035">Leisure Goods</option> <option value="2027">Media</option> <option value="558">Nondurable Household Products</option> <option value="2038">Oil and Gas</option> <option value="550">Personal Products</option> <option value="567">Pharmaceuticals and Biotechnology</option> <option value="561">Restaurants and Bars</option> <option value="551">Retail</option> <option value="554">Software and Computer Services</option> <option value="2036">Technology Hardware and Equipment</option> <option value="568">Travel and Tourism</option> <option value="2026">Utilities</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"><fieldset> <div class="control-group"> <label for="focus_id" class="control-label">Focus</label> <div class="controls"><select onchange="unSelectAny(this)" id="focus_id" name="focus_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="573">Branding</option> <option value="574">Commercialization</option> <option value="577">Financing</option> <option value="578">Franchising</option> <option value="2030">IP Dispute Resolution</option> <option value="580">IP Enforcement / Infringement</option> <option value="582">IP Management</option> <option value="583">IP Valuation</option> <option value="584">Licensing</option> <option value="608">Partnerships</option> <option value="585">Patent Information</option> <option value="586">Research and Development</option> <option value="2292">Women and IP</option> </select> </div> </div> </fieldset> </div> <div class="col col--two"><fieldset> <div class="control-group"> <label for="territory_id" class="control-label">Country / Territory</label> <div class="controls"><select onchange="unSelectAny(this)" id="territory_id" name="territory_id" size="5" multiple> <option selected="selected" value=""> * * * Any * * * </option> <option value="50">Algeria</option> <option value="8">Argentina</option> <option value="10">Australia</option> <option value="14">Bangladesh</option> <option value="22">Bolivia (Plurinational State of)</option> <option value="26">Botswana</option> <option value="23">Brazil</option> <option value="21">Brunei Darussalam</option> <option value="90">Cambodia</option> <option value="37">Cameroon</option> <option value="29">Canada</option> <option value="36">Chile</option> <option value="38">China</option> <option value="39">Colombia</option> <option value="40">Costa Rica</option> <option value="74">Croatia</option> <option value="41">Cuba</option> <option value="43">Cyprus</option> <option value="47">Denmark</option> <option value="48">Dominica</option> <option value="53">Egypt</option> <option value="163">El Salvador</option> <option value="165">Eswatini</option> <option value="56">Ethiopia</option> <option value="58">Fiji</option> <option value="60">France</option> <option value="64">Georgia</option> <option value="45">Germany</option> <option value="65">Ghana</option> <option value="69">Greece</option> <option value="70">Guatemala</option> <option value="72">Guyana</option> <option value="76">Hungary</option> <option value="83">Iceland</option> <option value="80">India</option> <option value="77">Indonesia</option> <option value="82">Iran (Islamic Republic of)</option> <option value="78">Ireland</option> <option value="84">Italy</option> <option value="85">Jamaica</option> <option value="87">Japan</option> <option value="86">Jordan</option> <option value="97">Kazakhstan</option> <option value="88">Kenya</option> <option value="98">Lao People's Democratic Republic</option> <option value="99">Lebanon</option> <option value="104">Lesotho</option> <option value="105">Lithuania</option> <option value="112">Madagascar</option> <option value="122">Malawi</option> <option value="124">Malaysia</option> <option value="118">Mauritania</option> <option value="120">Mauritius</option> <option value="123">Mexico</option> <option value="117">Mongolia</option> <option value="109">Morocco</option> <option value="125">Mozambique</option> <option value="116">Myanmar</option> <option value="126">Namibia</option> <option value="132">Nepal</option> <option value="130">Netherlands</option> <option value="129">Nicaragua</option> <option value="128">Nigeria</option> <option value="131">Norway</option> <option value="135">Oman</option> <option value="140">Pakistan</option> <option value="136">Panama</option> <option value="144">Paraguay</option> <option value="137">Peru</option> <option value="139">Philippines</option> <option value="95">Republic of Korea</option> <option value="111">Republic of Moldova</option> <option value="100">Saint Lucia</option> <option value="183">Saint Vincent and the Grenadines</option> <option value="159">Senegal</option> <option value="154">Singapore</option> <option value="190">South Africa</option> <option value="55">Spain</option> <option value="102">Sri Lanka</option> <option value="33">Switzerland</option> <option value="168">Thailand</option> <option value="174">Trinidad and Tobago</option> <option value="173">Turkey</option> <option value="178">Uganda</option> <option value="62">United Kingdom</option> <option value="176">United Republic of Tanzania</option> <option value="179">United States of America</option> <option value="180">Uruguay</option> <option value="186">Vanuatu</option> <option value="184">Venezuela (Bolivarian Republic of)</option> <option value="185">Viet Nam</option> <option value="192">Zimbabwe</option> <option value=""> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - </option> <option value="302">Hong Kong, China</option> </select> </div> </div> </fieldset> </div> </div> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <div class="controls"><input value="Search" class="btn" type="submit"></div> </div> </fieldset> </div> <div class="col col--two"></div> </div> </form> </div> <div id="tab3" class="tab-pane fade"> <form name="seek" method="get" accept-charset="utf-8" action="search_fulltext.jsp" class="form-horizontal"> <div class="cols cols--two"> <div class="col col--one"> <fieldset> <div class="control-group"> <label for="keyword" class="control-label">Keyword</label> <div class="controls"><input type="text" name="keyword" id="keyword"></div> </div> </fieldset> <fieldset> <div class="control-group"> <div class="controls"> <input value="Search" class="btn" type="submit"> </div> </div> </fieldset> </div> </div> </form> </div> </div> </div> </div><div class="content cols cols--four line"> <h2>Featured</h2> <div class="col"> <figure><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=2691"><img src="/web/20180620034003im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_2691_500.jpg" alt=""/></a> <figcaption class="credit">(Photo: Flickr/Paul Miller)</figcaption> </figure> <h3><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=2691">Disputing a Name, Developing a Geographical Indication</a></h3> <p>The IP dispute surrounding rooibos tea brought attention to the product’s unique characteristics attributable to its geographical origin as well as its historical link to the indigenous people of South Africa.</p> </div> <div class="col"> <figure><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=3688"><img alt="" src="/web/20180620034003im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_3688_500.jpg"/></a> <figcaption class="credit">(Photo: Uncharted Play)</figcaption> </figure> <h3><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=3688">Harnessing Energy and Lighting the Future</a></h3> <p>A fusion of soccer and socket, SOCCKET is a simple but effective invention that allowed the four female founders of Uncharted Play to merge fun and business with social and environment challenges.</p> </div> <div class="col"> <figure><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=2684"><img src="/web/20180620034003im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_2684_500.jpg" style="border: 1px solid;" alt=""/></a> <figcaption class="credit">(Photo: Thailand Trust Mark/Bertram Chemical)</figcaption> </figure> <h3><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=2684">Protecting a Brand, Changing an Image</a></h3> <p>Bertram Chemical, one of the largest producers of traditional Chinese medicine in Thailand, utilizes iconic trademarks and trade dress as part of a branding strategy for its popular Siang Pure products.</p> </div> <div class="col"> <figure><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=3108"><img src="/web/20180620034003im_/http://www.wipo.int/export/sites/www/ipadvantage/images/features/article_3108_500.jpg" alt=""/></a> <figcaption class="credit">(Photo: Eole Water)</figcaption> </figure> <h3><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/en/details.jsp?id=3108">Turning Air into Water and IP into Profit</a></h3> <p>Eole Water, a forward-thinking company based in France, patents wind turbine technology that draws water from the air and provides safe drinking water for millions of people around the world.</p> </div> </div> <div class="content cols cols--three line"> <h2>Related links</h2> <div class="col"> <h3>IP Successes in the ASEAN Region</h3> <p>A collection of case studies highlighting how IP has been  used to foster economic, social, and cultural development in Southeast Asian nations. <a href="/web/20180620034003/http://www.wipo.int/freepublications/en/intproperty/asean_studies/asean_region_ip_successes.pdf"><img src="/web/20180620034003im_/http://www.wipo.int/export/sites/www/shared/images/icon/new/pdf.gif" alt="PDF, Booklet: IP Successes in the ASEAN Region" border="0"/></a></p> </div> <div class="col"> <h3>Intellectual property</h3> <ul class="dividers"> <li><a href="/web/20180620034003/http://www.wipo.int/copyright/en/">Copyright</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/patents/en/">Patents</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/trademarks/en/">Trademarks</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/designs/en/">Industrial designs</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/geo_indications/en/">Geographical indications</a></li> </ul> </div> <div class="col"> <h3>Information resources</h3> <ul class="dividers"> <li><a href="/web/20180620034003/http://www.wipo.int/freepublications/en/">Publications</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/directory/en/">Country profiles</a></li> <li><a target="_self" href="/web/20180620034003/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul> </div> </div> </div> <div id="tools"><h4 class="d-hide t-hide">Tools</h4> <ul><li><a class="tools__link" href="/web/20180620034003/http://www.wipo.int/pressroom/en/">Media</a></li> <li><a class="tools__link" href="/web/20180620034003/http://www.wipo.int/meetings/en/">Meetings</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/contact/en/area.jsp?area=ipadvantage">Contact Us</a></li> <li><a class="tools__link" href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/myaccount/en/">My Account</a></li><li class="dropdown language-switcher"><label class="tools__link dropdown-toggle" for="dropdown__toggle" href="#"> English <strong class="caret"></strong></label> <input name="dropdown__toggle" id="dropdown__toggle" type="checkbox"><ul class="dropdown-menu"><li><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/es/index.jsp">Español</a></li><li><a href="/web/20180620034003/http://www.wipo.int/ipadvantage/fr/index.jsp">Français</a></li></ul></li></ul></div></div> </div> <footer role="contentinfo"><div class="contentinfo__inner"> <a class="self" href="/web/20180620034003/http://www.wipo.int/portal/en/" title="World Intellectual Property Organization"><img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/logo__wipo.svg" alt="WIPO logo" class="t-hide m-hide"></a> <ul> <li><a href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/contact/en/">Contact Us</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/tools/en/sitemap.html">Site map</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/accessibility/en/">Accessibility</a></li> <li><a href="/web/20180620034003/http://www.wipo.int/tools/en/disclaim.html">Terms of use and privacy policy</a></li> </ul> <div class="social" id="social"> <a href="https://web.archive.org/web/20180620034003/https://www.facebook.com/worldipday/" target="_blank" title="Facebook"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__facebookx2x.png" alt="Facebook"> <span class="social__description">Facebook</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.twitter.com/wipo/" target="_blank" title="Twitter"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__twitterx2x.png" alt="Twitter"> <span class="social__description">Twitter</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.youtube.com/user/wipo/" target="_blank" title="YouTube"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__youtubex2x.png" alt="YouTube"> <span class="social__description">YouTube</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www.flickr.com/photos/wipo/collections/" target="_blank" title="Flickr"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__flickrx2x.png" alt="Flickr"> <span class="social__description">Flickr</span> </a> <a href="https://web.archive.org/web/20180620034003/http://www.wipo.int/news/en/newsfeed.jsp" target="_blank" title="RSS"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__rssx2x.png" alt="RSS"> <span class="social__description">RSS</span> </a> <a href="https://web.archive.org/web/20180620034003/https://www3.wipo.int/newsletters/en/" target="_blank" title="Newsletters"> <img src="/web/20180620034003im_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/images/social__newsletter.png" alt="Newsletters"> <span class="social__description">Newsletters</span> </a> </div> <a class="u-line-top u-display-block t-hide d-hide flyout__span" href="#wipo-int">Back to top ↑</a> </div> </footer><script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/scripts/plugins2016-min.js"></script> <script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/scripts/main2016-min.js"></script> <script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/webfonts/ss-standard.js"></script> <script src="/web/20180620034003js_/http://www.wipo.int/export/system/modules/org.wipo.internet.rwd.templates/resources/scripts/wipo.js"></script></body></html>