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class="yog-wrap yog-grid yog-16u"> <div class="yog-col yog-11u yom-primary"> <div class="x1"> <div class="asset"> <div class="pane first"> <div class="feature"> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" tabindex="-1" class="img" style="width:430px; height:242px;" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;lt=i;pos=1"> <span class="slide" id="mediamegatron-slide-0" data-link="/photos/delivering-customer-makeover-customer-improves-satisfaction-saves-money-photo-015357360.html" style="width:430px; height:242px; opacity:1;">Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money</span></a> <div class="meta"> <div class="bd"> <div> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;lt=i;pos=1"> <b class="icon-play-medium"></b></a> <h2><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;lt=i;pos=1">Delivering a Customer Service Makeover: Customer Service that Improves Satisfact…</a></h2> <p>“Marketing is an investment. Service is an expense.” While those words may never be spoken aloud in corporate board rooms, it…</p> </div> </div> <div class="ft"> </div> </div> </div> </div> </div> </div> </div> <div class="yog-col yog-5u yog-col-last"> <div class="x2"> <div class="asset"> <div class="pane first"> <div class="feature"> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" tabindex="-1" class="img" style="width:190px; height:107px;" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;lt=i;pos=2"> <span class="slide" id="mediamegatron-slide-1" data-link="/photos/6-visual-content-trends-content-marketing-world-photo-014049166.html" style="width:190px; height:107px; opacity:1;">6 Visual Content Trends from Content Marketing World</span></a> <div class="meta"> <div class="bd"> <div> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" tabindex="-1" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;lt=i;pos=2"> <b class="icon-play-medium"></b></a> <h2><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" tabindex="-1" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;lt=i;pos=2">6 Visual Content Trends from Content Marketing World</a></h2> <p>If anyone in the Content Marketing World sess…</p> </div> </div> <div class="ft"> </div> </div> </div> </div> </div> </div> <div class="x2"> <div class="asset"> <div class="pane "> <div class="feature"> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" tabindex="-1" class="img" style="width:190px; height:107px;" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;lt=i;pos=3"> <span class="slide" id="mediamegatron-slide-2" data-link="/photos/4-questions-ask-marketing-photo-232510801.html" style="width:190px; height:107px; opacity:1;">4 Questions You Should Ask About Your Marketing</span></a> <div class="meta"> <div class="bd"> <div> <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" tabindex="-1" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;lt=i;pos=3"> <b class="icon-play-medium"></b></a> <h2><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" tabindex="-1" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;lt=i;pos=3">4 Questions You Should Ask About Your Marketing</a></h2> <p>Sometimes asking the right question is more i…</p> </div> </div> <div class="ft"> </div> </div> </div> </div> </div> </div> </div></div></div></div></div> <div class="yom-mod story-list story-list-lp" id="MediaStoryListLP"><div class="bd"><ul class="yom-list-wide thumbnail"><li class="first"><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" alt="Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money" target="" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;pos=1"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/2Lc.L.67udg5GghB36GVLg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/marketing-promise-service-d.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" alt="Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money" target="" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;pos=1">Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money</a></h4><cite>Business 2 Community - 47 minutes ago</cite><p>“Marketing is an investment. Service is an expense.” While those words may never be spoken aloud in corporate board rooms, it is a common misconception reinforced by resource allocation. All of the talk about the importance of customer service fades into the background when budgets are created. Shortfalls in revenue trigger reductions in service. The... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/delivering-customer-makeover-customer-improves-satisfaction-saves-money-015357131.html" class="more" mapleultparams="pkg=b0e50f33-82fd-317d-ad3d-75eee1a14a72;ver=27ca18b0-1a87-11e3-9fd7-318b5f494f1f;pos=1">More »<span>Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" alt="6 Visual Content Trends from Content Marketing World" target="" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;pos=2"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l2.yimg.com/bt/api/res/1.2/7I6rEmogltXj0xOG9FX8OA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/tw-chant.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" alt="6 Visual Content Trends from Content Marketing World" target="" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;pos=2">6 Visual Content Trends from Content Marketing World</a></h4><cite>Business 2 Community - 1 hour 0 minutes ago</cite><p>If anyone in the Content Marketing World session featuring Todd Wheatland titled “Visual Content Marketing Strategies You Probably Aren’t Using and Should,” had any doubts about the importance of visuals in a content strategy, it’s very safe to say that their doubts were allayed. Incorporating visuals into campaigns is no longer an option for marketers,... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/6-visual-content-trends-content-marketing-world-014049785.html" class="more" mapleultparams="pkg=0ab6cf54-b636-330f-a7f5-809417cadf1a;ver=280bdca0-1a87-11e3-b9bf-4c99350cdb5c;pos=2">More »<span>6 Visual Content Trends from Content Marketing World</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" alt="4 Questions You Should Ask About Your Marketing" target="" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;pos=3"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/Hz86ty2VZGjk1HvfpV.wqg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/4-questions-marketers.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" alt="4 Questions You Should Ask About Your Marketing" target="" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;pos=3">4 Questions You Should Ask About Your Marketing</a></h4><cite>Business 2 Community - 3 hours ago</cite><p>Sometimes asking the right question is more important than getting the right answer. These are 4 questions that every marketer should ask before they make decisions. 1) What should I be measuring? This is the first and most important question any marketer should ask. Before you begin analyzing results it is critical to actually measure... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/4-questions-ask-marketing-232510644.html" class="more" mapleultparams="pkg=1d73a4e9-0ddf-34b4-983a-fbda65b99540;ver=2972bfa0-1a87-11e3-adf9-551baf9bebb3;pos=3">More »<span>4 Questions You Should Ask About Your Marketing</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/24-hour-client-223024402.html" alt="24 Hour Client Service" target="" mapleultparams="pkg=144dc21f-07e0-3838-8094-421d03223e42;ver=2a6becb0-1a87-11e3-9937-ac1809bfa935;pos=4"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/a2k5Y4X24GWGH_jvqGIX2g--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/ID-10070656.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/24-hour-client-223024402.html" alt="24 Hour Client Service" target="" mapleultparams="pkg=144dc21f-07e0-3838-8094-421d03223e42;ver=2a6becb0-1a87-11e3-9937-ac1809bfa935;pos=4">24 Hour Client Service</a></h4><cite>Business 2 Community - 4 hours ago</cite><p>How many of you have noticed more questions and inquiries are coming after hours rather than during normal business hours? I see this as a trend…Some days I will get home and I will receive a bill that I have questions about, I will try calling customer service only to receive a message like, “Please... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/24-hour-client-223024402.html" class="more" mapleultparams="pkg=144dc21f-07e0-3838-8094-421d03223e42;ver=2a6becb0-1a87-11e3-9937-ac1809bfa935;pos=4">More »<span>24 Hour Client Service</span></a></p></div></div></li><li><div class="story"><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/future-content-search-social-220422796.html" alt="The Future Of Content In Search & On The Social Web" target="" mapleultparams="pkg=1c3ce12c-36e8-3cc3-9d9a-00ed637e6ba9;ver=693e23b0-1a76-11e3-93ed-7198b5874fab;pos=5">The Future Of Content In Search & On The Social Web</a></h4><cite>Business 2 Community - 4 hours ago</cite><p>Content is more than information – it’s storytelling that provides meaningful experiences and inspires action. Lee Odden (@leeodden) of TopRank Online Marketing drove home the importance of emotion as he delved into the “Future of Content on Search and Social Web” at Content Marketing World (#CMWorld) earlier today. The future of content is visual, real-time,... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/future-content-search-social-220422796.html" class="more" mapleultparams="pkg=1c3ce12c-36e8-3cc3-9d9a-00ed637e6ba9;ver=693e23b0-1a76-11e3-93ed-7198b5874fab;pos=5">More »<span>The Future Of Content In Search & On The Social Web</span></a></p></div></div></li><li><div class="story"><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/5-ways-field-companies-enhance-customer-experience-212511982.html" alt="5 Ways Field Service Companies Can Enhance the Customer Experience" target="" mapleultparams="pkg=e6fb4c2b-5c10-3dd5-9ebd-e7bb5dbc7e08;ver=9e806300-1a65-11e3-b717-cdf72e13e004;pos=6">5 Ways Field Service Companies Can Enhance the Customer Experience</a></h4><cite>Business 2 Community - 5 hours ago</cite><p>The success of your company hinges on many things, but one of the most critical is how your team performs in customer experience management (CEM). It is the customer experience that determines sales, profits and ultimately business success. According to AberdeenGroup, companies with a 90% or greater level of customer satisfaction reported higher retention, loyalty... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/5-ways-field-companies-enhance-customer-experience-212511982.html" class="more" mapleultparams="pkg=e6fb4c2b-5c10-3dd5-9ebd-e7bb5dbc7e08;ver=9e806300-1a65-11e3-b717-cdf72e13e004;pos=6">More »<span>5 Ways Field Service Companies Can Enhance the Customer Experience</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/using-football-strategies-marketing-wins-205537208.html" alt="Using Football Strategies for Marketing Wins" target="" mapleultparams="pkg=a7c6faf7-9ac2-3360-9022-f7f9169ca1a5;ver=9d396410-1a65-11e3-bf7b-9fbfc878ba88;pos=7"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/hleHoFBbVaVYHm3HAiz.bA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/football.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/using-football-strategies-marketing-wins-205537208.html" alt="Using Football Strategies for Marketing Wins" target="" mapleultparams="pkg=a7c6faf7-9ac2-3360-9022-f7f9169ca1a5;ver=9d396410-1a65-11e3-bf7b-9fbfc878ba88;pos=7">Using Football Strategies for Marketing Wins</a></h4><cite>Business 2 Community - 5 hours ago</cite><p>Whether we’re talking about football or marketing, when it comes to winning, there are a few “musts” that your team has to master. With the return of football season, it’s a good time to start remembering some fundamentals of winning if you want to see success. Play Your All-Stars… If you know which of your... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/using-football-strategies-marketing-wins-205537208.html" class="more" mapleultparams="pkg=a7c6faf7-9ac2-3360-9022-f7f9169ca1a5;ver=9d396410-1a65-11e3-bf7b-9fbfc878ba88;pos=7">More »<span>Using Football Strategies for Marketing Wins</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/ready-event-season-205031427.html" alt="Are You Ready for Event Season?" target="" mapleultparams="pkg=463ac896-3669-3cfd-904b-4706e4135159;ver=9daa4e50-1a65-11e3-8f3f-879c4eda53ec;pos=8"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l1.yimg.com/bt/api/res/1.2/4nqoez8F20V.314EFEkEmQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/Event-Youre-Invited-4.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/ready-event-season-205031427.html" alt="Are You Ready for Event Season?" target="" mapleultparams="pkg=463ac896-3669-3cfd-904b-4706e4135159;ver=9daa4e50-1a65-11e3-8f3f-879c4eda53ec;pos=8">Are You Ready for Event Season?</a></h4><cite>Business 2 Community - 5 hours ago</cite><p>Event season is here! Are you ready? Do you have everything in place to: Set up and send out invitations to potential attendees? Provide a simple, smart online registration experience to get commitments that will stick? Collect payments for your ticketed event during the registration process? Track your success against sign-up goals in real time... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/ready-event-season-205031427.html" class="more" mapleultparams="pkg=463ac896-3669-3cfd-904b-4706e4135159;ver=9daa4e50-1a65-11e3-8f3f-879c4eda53ec;pos=8">More »<span>Are You Ready for Event Season?</span></a></p></div></div></li><li><div class="story"><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/reinventing-funerals-194833496.html" alt="On Reinventing Funerals" target="" mapleultparams="pkg=babbcd86-0ff6-35f0-af7d-21f0ed0f1847;ver=e31954b0-1a54-11e3-bb75-2a367d346658;pos=9">On Reinventing Funerals</a></h4><cite>Business 2 Community - 6 hours ago</cite><p>American culture is constantly evolving. So it’s only natural that our perception and response to death follows the same course. Traditionally, there were some cases of cremation, but most people were buried. A service was held, a preacher or priest did what they needed to do, the procession went to a cemetery, the body was... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/reinventing-funerals-194833496.html" class="more" mapleultparams="pkg=babbcd86-0ff6-35f0-af7d-21f0ed0f1847;ver=e31954b0-1a54-11e3-bb75-2a367d346658;pos=9">More »<span>On Reinventing Funerals</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/market-marketing-193640322.html" alt="Market Your Marketing" target="" mapleultparams="pkg=8462a914-ea2e-33f8-b9dc-00d2fef42c0e;ver=e3467f30-1a54-11e3-bef5-458238d73c6e;pos=10"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/XeOgUKisjzRp0Rf1K6i7Vw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/market-your-marketing.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/market-marketing-193640322.html" alt="Market Your Marketing" target="" mapleultparams="pkg=8462a914-ea2e-33f8-b9dc-00d2fef42c0e;ver=e3467f30-1a54-11e3-bef5-458238d73c6e;pos=10">Market Your Marketing</a></h4><cite>Business 2 Community - 7 hours ago</cite><p>Content Marketing World kicked off this morning with Jay Baer (@jaybaer), author of Youtility. The top-rated speaker of CMW last year, Jay didn’t disappoint today. Echoing the themes of his book, Jay insisted that the best marketing content is that which is so good people would pay for it. However, the conversation took an intersting... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/market-marketing-193640322.html" class="more" mapleultparams="pkg=8462a914-ea2e-33f8-b9dc-00d2fef42c0e;ver=e3467f30-1a54-11e3-bef5-458238d73c6e;pos=10">More »<span>Market Your Marketing</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/cost-effective-making-great-cost-based-ppc-choices-191534293.html" alt="Cost-Effective: Making Great Cost-Based PPC Choices in Online Marketing" target="" mapleultparams="pkg=5a4818aa-22eb-32c7-902e-73ec8455eaf1;ver=e38c88e0-1a54-11e3-acda-17d98a3e8335;pos=11"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l.yimg.com/bt/api/res/1.2/AWNwpJujEhtbKUkdxYjAHQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/Numero-Uno-09-06-13.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/cost-effective-making-great-cost-based-ppc-choices-191534293.html" alt="Cost-Effective: Making Great Cost-Based PPC Choices in Online Marketing" target="" mapleultparams="pkg=5a4818aa-22eb-32c7-902e-73ec8455eaf1;ver=e38c88e0-1a54-11e3-acda-17d98a3e8335;pos=11">Cost-Effective: Making Great Cost-Based PPC Choices in Online Marketing</a></h4><cite>Business 2 Community - 7 hours ago</cite><p>When They Add Up We live in an age of cutting corners. Whether we choose to admit it or not, people are looking for deals and savings wherever they can find them. As the media reminds us, it’s a tough economic world out there, and we have to be on our toes if we want... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/cost-effective-making-great-cost-based-ppc-choices-191534293.html" class="more" mapleultparams="pkg=5a4818aa-22eb-32c7-902e-73ec8455eaf1;ver=e38c88e0-1a54-11e3-acda-17d98a3e8335;pos=11">More »<span>Cost-Effective: Making Great Cost-Based PPC Choices in Online Marketing</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/does-virtual-storefront-aka-website-look-182550414.html" alt="How Does Your Virtual Storefront (aka Your Website) Look?" target="" mapleultparams="pkg=1f341210-6751-3ade-a1a0-5bd259efe1a0;ver=e4f58ec0-1a54-11e3-afab-c6f19fb5068c;pos=12"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l3.yimg.com/bt/api/res/1.2/PjjdMkTvf3ktkJinruiAUg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/oldwebsite.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/does-virtual-storefront-aka-website-look-182550414.html" alt="How Does Your Virtual Storefront (aka Your Website) Look?" target="" mapleultparams="pkg=1f341210-6751-3ade-a1a0-5bd259efe1a0;ver=e4f58ec0-1a54-11e3-afab-c6f19fb5068c;pos=12">How Does Your Virtual Storefront (aka Your Website) Look?</a></h4><cite>Business 2 Community - 8 hours ago</cite><p>In the beginning (early 1990’s) almost all websites were developed in HTML. Animated gifs provided the movement and programs like FrontPage and PageMaker gave even the non-techies among us the ability to publish passable static websites. Back then, with only about 750,000 websites in the world, getting high on search engines like Alta Vista, Ask Jeeves and... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/does-virtual-storefront-aka-website-look-182550414.html" class="more" mapleultparams="pkg=1f341210-6751-3ade-a1a0-5bd259efe1a0;ver=e4f58ec0-1a54-11e3-afab-c6f19fb5068c;pos=12">More »<span>How Does Your Virtual Storefront (aka Your Website) Look?</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/content-further-google-authorship-172156146.html" alt="Make your content go further with Google Authorship" target="" mapleultparams="pkg=314e2b75-f54f-3026-8f58-7df126bade5f;ver=4308e8c1-1a75-11e3-bff1-f55c93f67cef;pos=13"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('/web/20130911024110im_/http://smallbusiness.yahoo.com/advisor/grow-a-business/');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/content-further-google-authorship-172156146.html" alt="Make your content go further with Google Authorship" target="" mapleultparams="pkg=314e2b75-f54f-3026-8f58-7df126bade5f;ver=4308e8c1-1a75-11e3-bff1-f55c93f67cef;pos=13">Make your content go further with Google Authorship</a></h4><cite>PR Newswire - 9 hours ago</cite><p>Which search result catches your attention the most? This plain result: <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/content-further-google-authorship-172156146.html" class="more" mapleultparams="pkg=314e2b75-f54f-3026-8f58-7df126bade5f;ver=4308e8c1-1a75-11e3-bff1-f55c93f67cef;pos=13">More »<span>Make your content go further with Google Authorship</span></a></p></div></div></li><li><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/why-customer-success-content-163514014.html" alt="Why You Need Customer Success Content" target="" mapleultparams="pkg=92861275-88fb-323a-bc4a-c5972af0af9f;ver=15dbc6f0-1a44-11e3-bdff-974599e23a93;pos=14"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l1.yimg.com/bt/api/res/1.2/NYuerXxH0YvJap89BJzucA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/Success-Content-Diagram-For-Blog4.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/why-customer-success-content-163514014.html" alt="Why You Need Customer Success Content" target="" mapleultparams="pkg=92861275-88fb-323a-bc4a-c5972af0af9f;ver=15dbc6f0-1a44-11e3-bdff-974599e23a93;pos=14">Why You Need Customer Success Content</a></h4><cite>Business 2 Community - 10 hours ago</cite><p>In my last post, I discussed why most B2B companies need content marketing programs that are specifically designed for existing customers, and I described three specific business situations that make marketing after the initial sale particularly important. The ultimate objective of marketing to existing customers is to retain and, where possible, expand the business you... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/why-customer-success-content-163514014.html" class="more" mapleultparams="pkg=92861275-88fb-323a-bc4a-c5972af0af9f;ver=15dbc6f0-1a44-11e3-bdff-974599e23a93;pos=14">More »<span>Why You Need Customer Success Content</span></a></p></div></div></li><li class="last"><div class="story"><div class="img"><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/three-tips-improving-content-marketing-roi-163043695.html" alt="Three Tips for Improving Content Marketing ROI" target="" mapleultparams="pkg=8d9ff8e5-83fd-3498-9051-33ef7354ab31;ver=161db1f0-1a44-11e3-bfd8-342777d4817e;pos=15"><img src="https://web.archive.org/web/20130911024110im_/http://l.yimg.com/os/mit/media/m/base/images/transparent-1093278.png" style="background-image:url('https://web.archive.org/web/20130911024110im_/http://l1.yimg.com/bt/api/res/1.2/sz3tInuULwffoNXckz5lvg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTc1O3B5b2ZmPTA7cT04NTt3PTEwMA--/http://media.zenfs.com/en_us/sbs/sbc/Business2Community/content-is-king.jpg');" width="100" height="75" alt="" title="" class="lzbg"></a></div><div class="txt"><h4><a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/three-tips-improving-content-marketing-roi-163043695.html" alt="Three Tips for Improving Content Marketing ROI" target="" mapleultparams="pkg=8d9ff8e5-83fd-3498-9051-33ef7354ab31;ver=161db1f0-1a44-11e3-bfd8-342777d4817e;pos=15">Three Tips for Improving Content Marketing ROI</a></h4><cite>Business 2 Community - 10 hours ago</cite><p>Content marketing is now a way of life for B2B businesses. It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Whether your marketing team is just beginning a content marketing program or increasing your content marketing... <a href="/web/20130911024110/http://smallbusiness.yahoo.com/advisor/three-tips-improving-content-marketing-roi-163043695.html" class="more" mapleultparams="pkg=8d9ff8e5-83fd-3498-9051-33ef7354ab31;ver=161db1f0-1a44-11e3-bfd8-342777d4817e;pos=15">More »<span>Three Tips for Improving Content Marketing ROI</span></a></p></div></div></li></ul></div></div> <div class="yom-mod yom-pagination yom-pagination1" id="mediapagination"><div class="hd a11y"><h4>Pagination</h4></div><div class="bd"><ol class="pages"><li><strong class="disabled">1</strong></li><li><a href="?page=2">2</a></li><li><a href="?page=3">3</a></li><li><a href="?page=4">4</a></li><li><a href="?page=5">5</a></li><li><a href="?page=6">6</a></li><li><a href="?page=7">7</a></li><li><a href="?page=8">8</a></li><li><a href="?page=9">9</a></li><li><a href="?page=10">10</a></li></ol><ul class="future"><li><a href="?page=2" 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