I Centri Commerciali stanno tornando a livelli Pre Covid: i risultati della survey di Cushman & Wakefield | IT

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js-breadcrumb-item"><a href="/it-it/italy">Italia</a></li> <li class="breadcrumb-item js-breadcrumb-item"><a href="/it-it/italy/news">Comunicati & News</a></li> <li class="breadcrumb-item js-breadcrumb-item active" aria-current="page">I Centri Commerciali stanno tornando a livelli Pre...</li> </ol> </nav> </section>  <section class="container" style="" > </section> <section class="container" style="" > <div class="page-title" data-dttype="PressReleaseDetailPage"> <h1 class="page-title-news">I Centri Commerciali stanno tornando a livelli Pre Covid: i risultati della survey di Cushman & Wakefield </h1> <h5 class="page-title-sub"><a href="/it-it/italy/people/paola-mangia">Paola Mangia</a> • 04/07/2022</h5> </div> <div> <div class="page-summary rich-text"> “<b>Shopping Center, the New Normal</b>” è il titolo del nuovo sondaggio condotto dal 9 maggio al 5 giugno 2022 da Cushman & Wakefield su 8.199 clienti di 23 Centri Commerciali gestiti su tutto il territorio italiano, per un totale di 1.913 negozi e una GLA complessiva di 763.698 metri quadrati. Il sondaggio è stato condotto tramite Newsletter e il canale Facebook. </div> <div class="page-content-body rich-text"> <p>Come è cambiata l'esperienza di visita? E come sono cambiate le abitudini dei clienti? Quali sono i motivi che hanno spinto le persone a recarsi al Centro Commerciale? Queste sono alcune delle domande della Survery concepita per indagare gli attuali trend, che vedono una ripresa degli acquisti in presenza, con numeri molto vicini a livelli pre-covid, e un generale interesse agli acquisti online che riguarda per lo più le generazioni giovani - Millennial e Generazione Z.</p> <p>Dalla survey emerge che la <strong>frequenza delle visite</strong> è notevolmente migliorata rispetto al 2021 (il 94,5% dei rispondenti nel momento della survey ha già visitato almeno una volta il Centro Commerciale, contro il 76,4% dello scorso anno), raggiungendo ormai livelli pre-Covid, spinta dalla volontà di un ritorno alla normalità.</p> <p><strong>Tra le motivazioni</strong> di chi non ha ancora visitato il proprio Centro Commerciale di riferimento, il 20,5% ammette di essersi comunque recato presso un concorrente - confermando di fatto il proprio interesse verso i centri commerciali. Il 24,7% dichiara di avere timori legati alla pandemia (dato in diminuzione, se confrontato con il 36% del 2021); il 21% sostiene di aver diminuito le proprie spese e lo shopping in generale; il 13% preferisce acquistare nei negozi di vicinato (10,6%nel 2021), mentre solo l’8,2% dei visitatori dichiara di preferire gli acquisti online.</p> <p><strong>I negozi rappresentano ancora il motivo principale per visitare i Centri </strong>(53,6% degli intervistati) mentre la spesa alimentare si ridimensiona rispetto all’anno scorso e si avvicina ai livelli pre-Covid (28,3%). Cresce l’attrattiva della food court come motivo principale di visita, ma la percentuale è ancora inferiore rispetto a livelli pre-covid (4,7%). La “passeggiata” al Centro Commerciale è la principale ragione di vista per il 7,2% dei rispondenti e, sebbene in leggera crescita rispetto al 2021 (6,3%), resta ancora molto lontana dai livelli pre-Covid.</p> <p>Per quanto riguarda <strong>l’evoluzione degli acquisti</strong> online, il dato è molto diverso rispetto all’anno scorso. I clienti che hanno dichiarato di aver effettuato maggiormente acquisti online rispetto ad acquisti in presenza si è quasi dimezzato, dal 49% del 2021 al 28,5% quest’anno; e il 13,8% dichiara invece di aver effettuato più acquisti in presenza (contro l’1,4% dell’anno scorso).</p> <p>“<em>Con la nuova normalità i clienti sembrano aver ritrovato fiducia, senso di sicurezza e disponibilità a visitare i centri commerciali</em> - dichiara <a href="https://www.cushmanwakefield.com/it-it/italy/people/paola-mangia">Paola Mangia</a>, Head of Clients Marketing & Communication del Dipartimento <a href="https://www.cushmanwakefield.com/it-it/italy/services/asset-services">Asset Services</a> di Cushman & Wakefield, <em>stiamo ancora affrontando delle preoccupazioni legate alla variante Omicron, alla guerra in Ucraina, e alla diminuzione del potere di spesa, ma gli ultimi trend di mercato e il sentiment dei clienti sembrano preludere ad una nuova fase di fiducia e di ripresa verso i livelli pre-Covid. </em><span style="font-size: 1rem;"><em>Inoltre, il canale online non sembra minacciare i centri commerciali, a patto che questi ultimi riescano a rinnovare e diversificare la propria offerta</em>.”</span></p> </div> </div> <div class="card mix_person mix_personFullWidth"> <div class="card-header"> <h4 class="text-uppercase">CONTATTO MEDIA</h4> </div> <a href="/it-it/italy/people/paola-mangia"> <img class="card-img-top" alt="Paola Mangia" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?rev=2f69b7b258e74278a964c3ee14febd6b" sizes="144w" srcset="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=0.125&rev=2f69b7b258e74278a964c3ee14febd6b&hash=B26655F88442E14DBD243D9948608F8F 36w, https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=0.25&rev=2f69b7b258e74278a964c3ee14febd6b&hash=A9FC2DBD30D8A8DC2934BFC7C272E14D 72w, https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=0.375&rev=2f69b7b258e74278a964c3ee14febd6b&hash=ED38FF99D9A50C5B99F227934BC3EDC5 108w, https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=0.5&rev=2f69b7b258e74278a964c3ee14febd6b&hash=F4E4A96492A713E2FC12AFBE67AD5F4F 144w, https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=0.75&rev=2f69b7b258e74278a964c3ee14febd6b&hash=963C8A9C05E2DB0B918C16EEE40CFE85 216w, https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/italy/people/paola-mangia-640x640.jpg?sc=1&rev=2f69b7b258e74278a964c3ee14febd6b&hash=C942ABB3E637DE8F955F4B3278D55840 288w" onerror="this.style.overflow='visible'"/> </a> <div class="card-body"> <h6 class="font-weight-bold"><a href="/it-it/italy/people/paola-mangia">Paola Mangia</a></h6> <p class="card-text font-weight-bold mt-3"> Head of Clients Marketing & Communication • Milan </p> <p></p> <ul class="list-inline font-weight-bold"> <li class="list-inline-item"> <a href="/it-it/inquire" class="btn btn-secondary btn-block" title="CONTACTO" >CONTATTO</a> </li> <li class="list-inline-item"><a href="tel:+39 02 63799423">+39 02 63799423</a></li> <li class="list-inline-item d-block d-lg-none"><a href="/api/GetVCard?personId={0520D786-5596-4340-8353-F881675C1346}&vcn=PaolaMangia"><i class="far fa-id-card"></i> Scarica la VCard</a></li> </ul> </div> </div> </section> <section class="container-fluid" style="" > <div class="hero mix_hero-prefooter js-hero"> <div class="hero-animation-container"> <div class="hero-prefooter-stripes"></div> </div> <div class="container"> <div class="row align-items-center"> <div class="col-lg-7 offset-lg-1"> <h3 class="text-uppercase">NON RIESCI A TROVARE CIÒ CHE STAI CERCANDO?</h3> <div class="rich-text">Mettiti in contatto con uno dei nostri professionisti.</div> </div> <div class="col-lg-2 offset-lg-1"> <a href="/it-it/inquire" class="btn btn-primary" >CONTATTACI</a> </div> </div> </div> </div> </section> <div class="cookiecontent">  <div id="banner_title" class="desc_text"> Your privacy matters to us </div> <div id="description_text" class="desc_text"> With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.<br /> <br /> Alternatively click on More Options and select your preferences before providing or refusing consent. 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