American Heart Association and Nintendo

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To learn more visit http://activeplaynow.com" target="_blank" onclick="var s=s_gi('ncomglobal,ncomamerheart'); s.linkTrackVars='eVar22,events'; s.linkTrackEvents='event24', s.eVar22='twitter'; s.events='event24'; s.tl(this, 'o', 'twitter');">Twitter</a></li> <li id="facebook"><a href="#" target="_blank" class="fb_share_link" onclick="var s=s_gi('ncomglobal,ncomamerheart'); s.linkTrackVars='eVar22,events'; s.linkTrackEvents='event24', s.eVar22='facebook'; s.events='event24'; s.tl(this, 'o', 'facebook'); return fbs_click()">Facebook</a></li> <li id="share">Share:</li> </ul> </div> <div id="container"> <div id="maintitle"><img src="/web/20101116100442im_/http://activeplaynow.com/images/title_main.png" alt="Nintendo and American Heart Association" width="566" height="50" border="0"/></div> <div id="header"> <div class="tabset" id="tabset1"> <a id="navset1" class="tab {content:'cont_1'}" href="/web/20101116100442/http://activeplaynow.com/content/home" rel="address:/home nofollow"> Home </a> <a id="navset2" class="tab {content:'cont_2'}" href="/web/20101116100442/http://activeplaynow.com/content/section2" rel="address:/section2 nofollow"> Get Informed </a> <a id="navset3" class="tab {content:'cont_3'}" href="/web/20101116100442/http://activeplaynow.com/content/section3" rel="address:/section3 nofollow">Get Empowered </a> <a id="navset4" class="tab {content:'cont_4'}" href="/web/20101116100442/http://activeplaynow.com/content/section4" rel="address:/section4 nofollow">Get Active </a> <a id="navset5" class="tab {content:'cont_5'}" href="/web/20101116100442/http://activeplaynow.com/content/section5" rel="address:/section5 nofollow">Joining Forces </a> </div> <span class="tipMain"> Healthy lifestyle tips and news </span> <span class="tipInformed"> Innovation Summit and resources available today </span> <span class="tipEmpowered"> Find a Start! Heart Walk near you. </span> <span class="tipActive"> Incorporating active-play video games into your life </span> <span class="tipNintendo"> Learn about the groundbreaking relationship. </span> </div> <div id="mainContent">  <div class="topGap" id="cont_1"> <div id="leftArea"> <div class="top"> <p class="bdTitle">Working Together</p> <p class="bdText"><strong>Welcome to the American Heart Association and Nintendo of America Online Information Center!</strong><br/> As leaders in their respective fields, the American Heart Association and Nintendo are joining forces to promote physically active play as part of a healthy lifestyle. It's a first-of-its-kind strategic relationship between a video game company and the American Heart Association. The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living. With nearly 70 percent* of Americans not getting the recommended levels of physical activity each week, this relationship could not have come at a better time. </p> <p class="bdText">Take action and find fun ways to get physically active through three specific steps that encourage incremental, achievable change for a healthy lifestyle: </p> <p class="bdText"> <ul class="bdList"> <li class="listBlock"><strong style="text-decoration:underline">Get Informed</strong> about the benefits of being physically active as part of a healthy lifestyle.</li> <li class="listBlock"><strong style="text-decoration:underline">Get Empowered</strong> by making proper choices to start a healthy lifestyle. You can learn about physical activity and health and find fun ways to be physically active on a regular basis.</li> <li><strong style="text-decoration:underline">Get Active</strong> by initiating a physical activity program that may include active-play video games such as <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a>.</li> </ul> </p> </div> <div class="bottom"> <div class="bottomLeft"> <p class="bdTitle2">Healthy Lifestyle Tips</p> <ul class="checkList"> <li class="listBlock"> Combine physical activity and social fun by encouraging everyone in the household – kids and adults – to enjoy active-play video games together. </li> <li class="listBlock">No time for exercise? Break up your activity into 10-15 minute bouts.</li> <li class="listBlock"> If your favorite sports include seasonal activities such as tennis or skiing, you may spend months waiting for the right weather to arrive. Consider how active-play video games based on seasonal sports can provide a fun, physically active supplement to your activities all year round. </li> <li class="listBlock">Take the stairs instead of the elevator.</li> <li class="listBlock"> Typical dinner parties can be nice, but isn’t it always more fun to surprise and entertain guests with something out of the ordinary? Next time you’re hosting a social gathering, turn it into an active-play video game night that gets your friends on their feet and having a blast. </li> <li class="listBlock">Choose a parking spot farther away than usual, and take some extra steps.</li> <li class="listBlock"> If rain or snow prevents you from enjoying outdoor activities, host an active-play video game tournament in your living room. Challenge family members, neighbors or friends to step up and vie for the best scores. The friendly competition might inject some extra fun into your experience. </li> </ul> </div> <div class="bottomRight"> <p class="bdTitle2">Statistics</p> <p align="center"><img src="/web/20101116100442im_/http://activeplaynow.com/images/aha_stats.jpg" width="160" height="141" alt="Statistics"/></p> <p class="paraText"> The American Heart Association recommends that all adults get at least 150 minutes of moderate physical activity per week. Children and adolescents should do 60 minutes or more per day of aerobic physical activity. Nearly 70 percent of Americans are not reaching these goals. </p> <p align="center" style="margin:-10px;"><img src="/web/20101116100442im_/http://activeplaynow.com/images/omnibus_bar_chart.jpg" width="260" height="181" alt="Omnibus Survey"/></p> <p class="paraText"> In a recent American Heart Association survey, nearly 70 percent of respondents consider active-play video games such as <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a> as physical activity. </p> </div> </div> </div> <div id="rightArea"> <div class="topBlock"> <div class="homeTestimonial"> <div class="testimonialText"> <p class="quotedText">People asked me what's the best physical activity for me? Well, the best physical activity for you is the one you will do. Finding something you enjoy is absolutely critical. </p> <p><strong>– Tim Church, M.D., Ph.D., and chair of the American Heart Association’s Physical Activity Committee</strong></p> </div> </div> </div> <div class="bottomBlock"> <p class="bdTitle3">News and Events</p> <div class="newsBlock"> <div class="itemsList"> <ul class="newsList"> <li class="newsBoxWhite"><a class="linkHdr" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/whatsnew/detail/qfrIa8wP7kqnwa_l2Y2uLYfAbO820FI6">American Heart Association and Nintendo Join Forces to Promote Healthy Living</a></li> <li class="newsBoxGray"><a class="linkHdr" href="swf/videoPlayer_small.swf?width=480&height=332&flashvars=videoURL=/video/b_roll.flv&omniture='ncomglobal,ncomamerheart'" rel="prettyPhoto[flash]">Watch Video from the Press Conference Announcement</a></li> </ul> </div> </div> </div> </div> </div>  <div class="topGap" id="cont_2"> <div id="leftArea"> <div class="topBlock"> <img src="/web/20101116100442im_/http://activeplaynow.com/images/nintendo_aha.jpg" width="283" height="210" alt="Nintendo and American Heart Association"/> </div> <p class="bdTitleGray">Additional Links from the American Heart Association</p> <div class="bottomBlock"> <div class="link1"> <a class="bdText" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination= http://mylifecheck.heart.org/PledgePageNintendo.aspx?NavID=558&CultureCode=en-US&utm_source=nintendo&utm_medium=website&utm_campaign=summer2010"><span class="linkMedium">Learn about The Simple 7</span></a> </div> <div class="link2"> <a class="bdText" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://www.heart.org/HEARTORG/GettingHealthy/PhysicalActivity/Physical-Activity_UCM_001080_SubHomePage.jsp"><span class="linkMedium">Guidelines for Physical Activity</span></a> </div> </div> </div> <div id="rightArea"> <div class="topBlock"> <p class="bdTitle">Joining Forces</p> <div class="homeTestimonial"> <div class="testimonialText"> <p class="bdText">Nintendo of America and the American Heart Association have joined forces to both inform people about the benefits of physical activity and help them find fun ways to become or stay physically active. </p> <p class="bdText">The relationship focuses on Nintendo's active-play video game products, including <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a>, <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a> and the Wii console itself. The boxes for each of these products will carry the American Heart Association brand to get people thinking about physically active play. The brand serves as a chance to remind people about the benefits of a healthy approach to living and how active-play video games can be an integral part of a healthy lifestyle. Look for the iconic American Heart Association brand the next time you visit your local retailer, and start incorporating active-play video games into your selections. </p> </div> </div> <p class="bdTitle">Innovation Summit</p> <div class="homeTestimonial"> <div class="testimonialText">  <p class="bdText"> In addition to consumer outreach, Nintendo and the American Heart Association are convening a multidisciplinary summit of representatives from areas such as science, health care, research, physical activity, fitness and video gaming. The goal will be to bring together thought leaders, each with a unique perspective, to take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles. Some of the people involved in the development of the summit include Dr. Tim Church, M.D., Ph.D., and chair of the American Heart Association’s Physical Activity Committee; Hank Wasiak, a communications industry leader and self-help author; and Michael D. Gallagher, president and chief executive officer of the Entertainment Software Association, the trade association representing U.S. computer and video game publishers. </p> </div> </div> </div> </div> </div>  <div class="topGap" id="cont_3"> <div id="leftArea"> <div class="top"> <p class="bdTitle">Create Your Healthy Lifestyle</p> <p class="bdText"> By joining together to promote simple steps toward a healthy lifestyle, the American Heart Association and Nintendo are helping people overcome some of the common barriers to physical activity, including lack of time and the perception that exercise is not fun. As millions of Wii owners have already learned, physically active play can include fun video games that anyone can do from their own living room at any time. </p> <p class="bdTitle2" style="padding-top:50px;">Start! Heart Walks</p> <p class="bdText"> Nintendo and the American Heart Association will be showcasing active-play Nintendo video games at select <a class="linkHdr" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://www.startheartwalk.org/site/c.rjJ0J6MHIoE/b.5777283/k.9922/Home__National.htm">Start! Heart Walk</a> events this fall. People of all ages and levels of ability are welcome to participate. </p> <p class="bdText"> Consumers will have a chance to try out active-play video games as they decide how they’ll become more physically active through various experiential activities, including select American Heart Association Start! Heart Walks this fall. </p> <p class="bdText"> The presence of active-play games like <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a> offer people a chance for hands-on experiences and serve as a reminder that active-play video games can be a part of an overall healthy approach to living. </p> <p class="bdText"> Don't live near an event in which Nintendo will be participating? No problem! The American Heart Association sponsors hundreds of Heart Walks all over the country. <a class="linkHdr" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://www.startheartwalk.org/site/c.rjJ0J6MHIoE/b.5777283/k.9922/Home__National.htm">Find a Start! Heart Walk event near you.</a> </p>  </div> </div> <div id="rightArea"> <div class="topBlock"> <p class="bdTitleGray">My Life Check</p> <div class="lifeCheck"> <div class="lifeText"> <p class="bdText">Complete the American Heart Association's My Life Check test <a class="linkHdr" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://mylifecheck.heart.org/PledgePageNintendo.aspx?NavID=558&CultureCode=en-US&utm_source=nintendo&utm_medium=website&utm_campaign=summer2010">here</a> to see how your lifestyle measures up. It's a simple yet highly informative test that helps people find a customized starting point in their stride toward an overall healthy lifestyle. </p> </div> <div class="lifeBtn"> <a href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://mylifecheck.heart.org/PledgePageNintendo.aspx?NavID=558&CultureCode=en-US&utm_source=nintendo&utm_medium=website&utm_campaign=summer2010"><img src="/web/20101116100442im_/http://activeplaynow.com/images/btn_taketest.png" width="242" height="43" border="0" alt="Take the Test"/></a></div> </div> </div> <div class="bottomBlock"> <p class="bdTitleGray">Start! Heart Walk</p> <div class="walkBlock"> <div id="startdates"> <ul class="listdates"> <li class="sdates">Sept. 11: Dallas </li> <li class="sdates">Sept. 17: San Francisco </li> <li class="sdates">Sept. 24: Chicago </li> <li class="sdates">Oct. 2: Seattle </li> <li class="sdates">Oct. 30: Atlanta </li> </ul> </div> <div class="walkBtn"> <a href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://www.startheartwalk.org/site/c.rjJ0J6MHIoE/b.5777283/k.9922/Home__National.htm"><img src="/web/20101116100442im_/http://activeplaynow.com/images/btn_findawalk.png" width="242" height="43" border="0" alt="Find A Walk"/></a></div> </div> </div> </div> </div>  <div class="topGap" id="cont_4"> <div id="leftArea"> <div class="top"> <p class="bdTitle">A New Take on Getting Active</p> <p class="bdText"> Nintendo and the American Heart Association are motivating consumers to get moving through a new kind of pastime - one that is fun, easy and accessible for everyone - with video games like <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a>! Active-play video games can be one important element in an overall healthy lifestyle. </p> <div id="promoCenterBlock"> <div class="area1"> <div class="midBlocks"> <div class="centerText">Wii Fit Plus</div> <div class="imgArea"> <a class="linkHdr" href="swf/videoPlayer_small.swf?width=480&height=332&flashvars=videoURL=/video/wiifit_roll.flv&omniture='ncomglobal,ncomamerheart'" rel="prettyPhoto[flash]"><img src="/web/20101116100442im_/http://activeplaynow.com/images/wiifit_video_tm.png" alt="Wii Fit Plus" width="160" height="98"/></a> </div> <div class="blockText"> <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> combines fun and fitness in one product. It can change how you exercise, how you balance, and even how you move. </div> <div class="centerLink"><a href="https://web.archive.org/web/20101116100442/http://wiifit.com/">> Learn More </a></div> </div> </div> <div class="area2"> <div class="midBlocks"> <div class="centerText">Wii Sports Resort</div> <div class="imgArea"> <a class="linkHdr" href="swf/videoPlayer_small.swf?width=480&height=332&flashvars=videoURL=/video/wsr_roll.flv&omniture='ncomglobal,ncomamerheart'" rel="prettyPhoto[flash]"><img src="/web/20101116100442im_/http://activeplaynow.com/images/wsr_video_tm.png" alt="Wii Sports Resort" width="160" height="98"/></a> </div> <div class="blockText"> Twelve exhilarating sports and activities draw you in, make you laugh and keep you moving. </div> <div class="centerLink"><a href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">> Learn More</a></div> </div> </div> </div> <p class="bdTitle2" style="margin-top:262px;">Where To Buy</p> <div class="buyBlock"> <div class="items"> <div class="item1"> <div><img src="/web/20101116100442im_/http://activeplaynow.com/images/wiifit_boxart_tm.png" width="107" height="140" alt="Wii Fit Plus"/></div> <div><a href="https://web.archive.org/web/20101116100442/http://wiifit.com/buy-now/?sku=game"><img src="/web/20101116100442im_/http://activeplaynow.com/images/btn_retailer.png" width="112" height="33" alt="Find Retailer"/></a></div> </div> <div class="item2"> <div><img src="/web/20101116100442im_/http://activeplaynow.com/images/wsr_boxart_tm.png" width="107" height="140" alt="Wii Sports Resort"/></div> <div><a href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/consumer/retail/retail_retailers_product.jsp?itemid=iGnKcC3xIs0WX4L3v6TedMHsQhZCKMsQ&title=Wii+Sports+Resort&platform=Wii"><img src="/web/20101116100442im_/http://activeplaynow.com/images/btn_retailer.png" width="112" height="33" alt="Find Retailer"/></a></div> </div> <div class="item2"> <div><img src="/web/20101116100442im_/http://activeplaynow.com/images/wii_boxart_tm.png" width="132" height="136" alt="Wii console"/></div> <div><a href="https://web.archive.org/web/20101116100442/http://us.wii.com/where_to_buy/"><img src="/web/20101116100442im_/http://activeplaynow.com/images/btn_retailer.png" width="112" height="33" alt="Find Retailer"/></a></div> </div> </div> </div> </div> </div> <div id="rightArea"> <div class="topBlock"> <p class="bdTitle3">Featured Testimonials</p> <div class="homeTestimonial"> <div class="testimonialText"> <div id="testimonials" class="stepcarousel" style="margin-left:-10px;"> <div class="belt"> <div class="panel"> <p class="quotedText">I originally bought Wii Fit Plus for myself to encourage me to get moving. I was very excited to see that my children and neices aged 5 - 15 all enjoyed it. I like it for fitness and they just like to play it. It's our favorite game so far. </p> <p><strong>--Age 31</strong></p> </div> <div class="panel"> <p class="quotedText">This game is great for the WHOLE family! We enjoy it and we laugh together more than ever as a family. Even our six year-old twins race to see who can play first. It is great motivation for me as a stay-at-home mom who doesn't have time or extra money to go to a gym. I LOVE IT and would recommend it to friends and family. </p> <p><strong>--Age 40</strong></p> </div> <div class="panel"> <p class="quotedText">This game got my whole family off the couch ... including my 4 and 2-year olds, AND the dog! </p> <p><strong>--Age 42</strong></p> </div> <div class="panel"> <p class="quotedText">I like that I don't have to be embarrassed to exercise in front of a large class. I can get a very good workout on my own with my own trainer! </p> <p><strong>--Age 44</strong></p> </div> <div class="panel"> <p class="quotedText"> Wii Fit Plus has a great collection of activities that range from moderate to intense and even have a few that the kids will enjoy. In this day and age, any game that encourages movement is a good thing! </p> <p><strong>--Age 64</strong></p> </div> <div class="panel"> <p class="quotedText"> Absolutely the best thing that could happen to ANY Senior Citizen!!! Enjoy things in your life that nature has taken away the ability to do. Bowl from a walker, a wheel-chair, or just get into it in your living/family room. Great technology! </p> <p><strong>--Age 74</strong></p> </div> </div> <div class="testNav"> <p id="testimonials-paginate" style="width: 250px; text-align:center"> <img src="/web/20101116100442im_/http://activeplaynow.com/images/opencircle.png" data-over="/images/graycircle.png" data-select="/images/closedcircle.png" data-moveby="1"/> </p> </div> </div> </div> </div> <div> <p> </div> </div> </div> </div>  <div class="topGap" id="cont_5"> <p class="bdTitle">About Our Relationship</p> <p class="bdText"> Nintendo and the American Heart Association have come together in a first-of-its-kind campaign to help people find fun ways to stay physically active. Both organizations realize the value and potential for greater impact through working together and have pooled their efforts on a larger scale, motivating consumers to partake in physically active play in their daily lives. Active-play video games like <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a>, and the Wii™ console itself can be elements of an overall healthy lifestyle. </p> <div class="prezquote"> <div class="prezpic"><img src="/web/20101116100442im_/http://activeplaynow.com/images/dr_sacco.jpg" width="144" height="216" border="0"/></div> <div class="preztext"> <p class="bdText">"The American Heart Association is committed to improving the heart health of all Americans. Physical activity is one of seven key factors in achieving a healthy lifestyle," said Ralph L. Sacco, M.D., president of the American Heart Association. "Our goal is to get the word out about the many ways you can take control and start getting more active. We want everyone to make physical activity a fun part of their everyday lives that they can share with friends and family. One way we are achieving this goal is through our strategic relationship with Nintendo and their active-play video game products – <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a>, <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a> and the Wii console."  -- Dr. Ralph Sacco, President, American Heart Association</p> </div> </div> <p class="bdTitle2" style="padding-top:50px;">What does this new convergence of resources entail?</p> <p class="bdText"> A variety of activities will take place at different times throughout the relationship between Nintendo of America and the American Heart Association: <ul class="bdList"> <li class="listBlock">The iconic American Heart Association brand will be featured on boxes for the Wii console, <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiifit.com/">Wii Fit Plus</a> and <a class="linkGametitle" href="https://web.archive.org/web/20101116100442/http://wiisportsresort.com/">Wii Sports Resort</a>. It's a way to help consumers identify products that can be used as part of a physically active lifestyle.</li> <li class="listBlock">Active-play Nintendo video games will be present at select upcoming American Heart Association <a class="linkHdr" href="https://web.archive.org/web/20101116100442/http://www.nintendo.com/leaving?destination=http://www.startheartwalk.org/site/c.rjJ0J6MHIoE/b.5777283/k.9922/Home__National.htm">Start! Heart Walk</a> events.</li> <li class="listBlock">Nintendo and the American Heart Association will co-host a multidisciplinary Innovation Summit of representatives from areas such as science, health care, research, physical activity, fitness and video gaming. The goal will be to bring together thought leaders, each with a unique perspective, to take a closer look at the synergies and potential benefits of active-play video games.</li> </ul> </p> </div> </div> <div id="footer"> <div class="psa"><span class="footerQuote">Don't forget! Be sure to consult your doctor before starting any physical activity.</span> <span class="clubNQuote">Testimonials were volunteered by Club Nintendo members that bought, registered, and provided feedback on games. The testimonials have not been adjusted in any way. Learn more about Club Nintendo at <a href="https://web.archive.org/web/20101116100442/https://club.nintendo.com/" target="_blank" class="linkFooter">club.nintendo.com.</a></span> <span class="clubNQuote">*Source: Circulation: Journal of the American Heart Association, January 20, 2010</span></div>  <div class="ahaLogo"><img src="/web/20101116100442im_/http://activeplaynow.com/images/aha_footer_logo.png" width="241" height="82" border="0"/></div> </div> </div> </body> </html>

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American Heart Association and Nintendo