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et_pb_fullwidth_section et_section_regular" > <section class="et_pb_module et_pb_fullwidth_header et_pb_fullwidth_header_0 et_hover_enabled et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_fullwidth_header_container center"> <div class="header-content-container center"> <div class="header-content"> <h1 class="et_pb_module_header">Customer Success Stories</h1> <span class="et_pb_fullwidth_header_subhead">Making customer happier across multiple digital channels.</span> <div class="et_pb_header_content_wrapper"></div> </div> </div> </div> <div class="et_pb_fullwidth_header_overlay"></div> <div class="et_pb_fullwidth_header_scroll"></div> </section> </div><div class="et_pb_section et_pb_section_2 et_pb_fullwidth_section et_section_regular" > <div class="et_pb_module et_pb_fullwidth_code et_pb_fullwidth_code_0"> <div class="et_pb_code_inner"><span><span><a href="https://highstreet.io/">Home</a></span> » <span class="breadcrumb_last" aria-current="page">Customer Success Stories</span></span></div> </div> </div><div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Discover inspiring success stories from clients of top fashion companies, leveraging the power of Highstreet.io platform to reach their business goals and succeed in their digital marketing growth. Learn how highly optimized & integrated product data can save you time and drive more sales.</p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_4 et_section_regular" > <div class="et_pb_row et_pb_row_1 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_1 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2024/07/Hero-Image-Etro.jpg" alt="Calzedonia Case Study" title="Hero-Image-Etro" srcset="https://highstreet.io/wp-content/uploads/2024/07/Hero-Image-Etro.jpg 1980w, https://highstreet.io/wp-content/uploads/2024/07/Hero-Image-Etro-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2024/07/Hero-Image-Etro-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2024/07/Hero-Image-Etro-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-19071" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong> ETRO boosts conversion rate and ROAS via Google Performance Max integration </strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br /> To stand out amid increased online competition, Etro wanted to evolve from Google Shopping campaigns to Performance Max, but it would mean creating and managing multiple product feeds. </p> <p><strong>Approach</strong>:<br /> Highstreet.io was able to automate everything by integrating data from Salesforce Commerce Cloud with content from its product catalog. Feed management is now woven into Etro’s proprietary eCommerce tools as well. </p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_0 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>51%</strong></h3> <p> YoY conversion value increase</p></div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>6% </strong></h3> <p>Increase in return on advertising spend (ROAS)</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>More channels</strong></h3> <p>Etro is now visible across Facebook, Instagram & more </div> </div><div class="et_pb_module et_pb_divider et_pb_divider_1 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/etro-performance-max-google-ads-success/">READ ETRO SUCCESS STORY</a> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2024/06/Hero-Image-Sunglass-Hut.jpg" alt="Calzedonia Case Study" title="Hero-Image-Sunglass-Hut" srcset="https://highstreet.io/wp-content/uploads/2024/06/Hero-Image-Sunglass-Hut.jpg 1980w, https://highstreet.io/wp-content/uploads/2024/06/Hero-Image-Sunglass-Hut-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2024/06/Hero-Image-Sunglass-Hut-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2024/06/Hero-Image-Sunglass-Hut-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-18790" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_6 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Sunglass Hut sees Higher Traffic, CTR and Sales via Local Inventory Ads</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To build upon its omnichannel approach and stand out from online competitors, Sunglass Hut wanted to simplify consumers’ search for luxury eyewear using local inventory ads (LIAs). </p> <p><strong>Approach</strong>:<br />Highstreet.io optimized Sunglass Hut’s product feeds, helped tag location-specific keywords and ensured product titles and descriptions aligned with common search queries. This eased what would have otherwise been a complex integration process. </p></div> </div><div class="et_pb_module et_pb_code et_pb_code_0"> <div class="et_pb_code_inner"><style> #box-success-data { float: left; } .clear-b { clear: both; } </style></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_2 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>60%</strong></h2> <p>increase in U.S. traffic</p></div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>15%</strong></h2> <p>higher click-throughs (CTR)</p></div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>27%</strong></h2> <p>increase in spending</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_3 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/sunglasshut-google-local-inventory-ads/">READ SUNGLASS HUT SUCCESS STORY</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_5 et_section_regular" > <div class="et_pb_row et_pb_row_2 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_3 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2023/11/Hero-Image-boggi.jpg" alt="Calzedonia Case Study" title="Hero-Image-boggi" srcset="https://highstreet.io/wp-content/uploads/2023/11/Hero-Image-boggi.jpg 1980w, https://highstreet.io/wp-content/uploads/2023/11/Hero-Image-boggi-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2023/11/Hero-Image-boggi-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2023/11/Hero-Image-boggi-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-16786" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Boggi Milano Accelerates Farfetch Integration</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />Expanding into an online marketplace known for its fashionable clientele was a huge priority for Boggi, but it was under a tight deadline and needed to create a new product feed from scratch</p> <p><strong>Approach</strong>:<br />Boggi benefitted from the fact Highstreet.io had already integrated its platform with the latest Farfetch REST API. This sped up the process of developing a bidirectional feed that worked with Salesforce Commerce Cloud</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_4 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Results in 2 months</strong></h3> <p>Choosing Highstreet.io meant Boggi met its due date.</p></div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Full API support</strong></h3> <p>Highstreet.io’s expertise eased expansion to Farfetch.</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Instant uploads</strong></h3> <p>Boggi can be confident it’s only selling what’s in stock.</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_5 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_2 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/boggi/">READ BOGGI SUCCESS STORY</a> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2023/10/Hero-Image-liujo.jpg" alt="Calzedonia Case Study" title="Hero-Image-liujo" srcset="https://highstreet.io/wp-content/uploads/2023/10/Hero-Image-liujo.jpg 1980w, https://highstreet.io/wp-content/uploads/2023/10/Hero-Image-liujo-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2023/10/Hero-Image-liujo-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2023/10/Hero-Image-liujo-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-16420" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_16 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Liu Jo Doubles Product in Google Feed to Boost Online Sales</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />Accelerate the time-to-value from adopting Salesforce Commerce Cloud by simplifying the creation and accuracy of product feeds across multiple channels, while also reducing the number of preemptive item disapprovals in Google Merchant Center.</p> <p><strong>Approach</strong>:<br />Using Highstreet.io’s proprietary cartridge designed specifically to ease SFCC integrations, product attributes such as stock levels, pricing and customer segment data are continuously synchronized and accurate.</p></div> </div><div class="et_pb_module et_pb_code et_pb_code_1"> <div class="et_pb_code_inner"><style> #box-success-data { float: left; } .clear-b { clear: both; } </style></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_6 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>23,000</strong></h3> <p>Product feeds for one country</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>A 1% error rate </strong></h3> <p>down from 30%</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>65% decrease</strong></h3> <p>in GMC disapprovals</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_7 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_3 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/liu-jo/">READ LIU JO SUCCESS STORY</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_6 et_section_regular" > <div class="et_pb_row et_pb_row_3 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_5 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_4"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2023/05/Hero-Image-Carrefour.jpg" alt="Calzedonia Case Study" title="Hero-Image-Carrefour" srcset="https://highstreet.io/wp-content/uploads/2023/05/Hero-Image-Carrefour.jpg 1980w, https://highstreet.io/wp-content/uploads/2023/05/Hero-Image-Carrefour-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2023/05/Hero-Image-Carrefour-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2023/05/Hero-Image-Carrefour-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-15507" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_21 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Carrefour Boosts Accuracy and Detail of Local Inventory Ads</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_22 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To generate a continuous flow of product data of available inventory. Carrefour needed to address the differences in pricing across multiple markets and comply with Google’s Local Inventory Ad (LIA) rules.</p> <p><strong>Approach</strong>:<br />Highstreet.io integrated its product feed management platform with Carrefour’s Salesforce Commerce Cloud and created a specific feed for the company’s Google Merchant Center account, which verified which products are in stock across digital and physical channels.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_8 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Enriched data</strong></h3> <p>with store-specific inventory and pricing</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>48-hour campaign turnaround</strong></h3> <p>for store promotions</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Verified quality</strong></h3> <p>Highstreet visited 3 locations to ensure accurate data</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_9 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_4_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_4 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/carrefour/">READ CARREFOUR SUCCESS STORY</a> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_5"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2022/10/Hero-Image-Twinset-case-study.jpg" alt="" title="Hero-Image-Twinset-case-study" srcset="https://highstreet.io/wp-content/uploads/2022/10/Hero-Image-Twinset-case-study.jpg 1980w, https://highstreet.io/wp-content/uploads/2022/10/Hero-Image-Twinset-case-study-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2022/10/Hero-Image-Twinset-case-study-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2022/10/Hero-Image-Twinset-case-study-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-13466" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_26 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Twinset Accelerates Global Growth Across Markets and Digital Channels</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />Reducing the manual work of adding more product feeds was critical for Twinset as the company expanded into a growing number of social channels and marketplaces.</p> <p><strong>Approach</strong>:<br />Using Highstreet.io’s proprietary Salesforce Commerce Cloud integration cartridge allowed Twinset to refresh pricing and inventory data without putting a strain on processing power. The result has been a far more versatile platform that can successfully achieve the company’s growth objectives.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_10 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Nearly 10 new touchpoints</strong></h3> <p>More geographies and digital channels</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_29 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>TalonOne transition</strong></h3> <p>Highstreet helped move to a new promotional engine</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_30 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Global inventory</strong></h3> <p>to support multi country pricebooks and FB rules</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_11 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_5_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_5 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/twinset/">READ Twinset SUCCESS STORY</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_7 et_section_regular" > <div class="et_pb_row et_pb_row_4 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_7 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_6"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2022/08/calzodonia-case-hero-1.jpg" alt="Calzedonia Case Study" title="calzodonia-case-hero" srcset="https://highstreet.io/wp-content/uploads/2022/08/calzodonia-case-hero-1.jpg 1980w, https://highstreet.io/wp-content/uploads/2022/08/calzodonia-case-hero-1-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2022/08/calzodonia-case-hero-1-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2022/08/calzodonia-case-hero-1-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-12781" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_31 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Calzedonia Group fuels eCommerce Expansion with Enhanced Product Feeds</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_32 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To speed up the production of product feeds and ensure accuracy as the company revamped its entire online infrastructure. Calzedonia also needed a partner that could handle a range of requests as it continues to scale its eCommerce operation.</p> <p><strong>Approach</strong>:<br />Integrating Highstreet.io’s product feed management platform with the group’s Salesforce Commerce Cloud implementation has accelerated the ability to ingest and manage data. Exporting into Salesforce Marketing Cloud allows predictive campaigns. Highstreet.io’s multi-marketplace integration, meanwhile, has helped Calzedonia sell across more online destinations.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_12 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_33 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>6 brands, 30 markets</strong></h3> <p>Highstreet enables international digital sales</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_34 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>4 marketplaces</strong></h3> <p>Calzedonia is now selling on Amazon, Mango and more</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_35 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>5 warehouses</strong></h3> <p>managed via integration with Channel Advisors</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_13 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_6_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_6 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/calzedonia/">Read Calzedonia Success Story</a> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_7"> <span class="et_pb_image_wrap"><img decoding="async" width="1980" height="750" src="https://highstreet.io/wp-content/uploads/2022/03/brown_hero-cover.jpg" alt="Browns Sees 50% CTR Boost And Enhances eCommerce Customer Experience" title="Browns Sees 50% CTR Boost And Enhances eCommerce Customer Experience" srcset="https://highstreet.io/wp-content/uploads/2022/03/brown_hero-cover.jpg 1980w, https://highstreet.io/wp-content/uploads/2022/03/brown_hero-cover-1280x485.jpg 1280w, https://highstreet.io/wp-content/uploads/2022/03/brown_hero-cover-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2022/03/brown_hero-cover-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1980px, 100vw" class="wp-image-11684" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_36 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Browns Enhances Online Customer Experience and Marketing Performance</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_37 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />Transforming digital destinations like Google and Facebook into windows that showcase the retailer’s diverse collection of footwear available online and in stores.</p> <p><strong>Approach</strong>:<br />Brown’s was able to benefit from Highstreet.io’s integration with Salesforce Commerce Cloud and create feeds that support multiple social channels, affiliate marketing channels and retargeting services.This included managing content in both English and French, and optimizing details such as titles, product types, promotional IDs and custom labels.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_14 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_38 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>30 min updates</strong></h3> <p>Browns is publishing its feed on GMC six times a day</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_39 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>50% better CTR</strong></h3> <p>on Google Shopping Ads, Facebook and elsewhere</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_40 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Traffic up 48%</strong></h3> <p>leading to greater eCommerce sales</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_15 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_7_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_7 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/browns/">Read Browns Success Story</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_8 et_section_regular" > <div class="et_pb_row et_pb_row_5 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_9 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_8"> <span class="et_pb_image_wrap"><img decoding="async" width="1024" height="388" src="https://highstreet.io/wp-content/uploads/2022/02/casestudy-thenorthface-hero-1024x388.jpg" alt="" title="casestudy-thenorthface-hero" srcset="https://highstreet.io/wp-content/uploads/2022/02/casestudy-thenorthface-hero-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2022/02/casestudy-thenorthface-hero-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" class="wp-image-11410" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_41 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>The North Face Wins Google Shopping with Data-Driven Campaigns</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_42 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To help the retailer’s agency, PHD Media, optimize product and performance data in order to better demonstrate the return on investment (ROI) for product listening advertising campaigns.</p> <p><strong>Approach</strong>:<br />By synchronizing the additional data set into a single feed, PHD and Highstreet.io were able to combine the Price Competitiveness Report with eCommerce product data and The North Face’s bestseller data from Google Analytics. This has allowed the retailer to dynamically assign values based on price competitiveness and sales to a segmented group of products within its feed, increasing the likelihood for conversions.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_16 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>164% revenue increase </strong></h3> <p>from Google Shopping ads</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_44 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>20% average higher orders</strong></h3> <p>via optimized campaigns</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_45 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>16% ROI</strong></h3> <p>year over year on digital ads</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_17 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_8_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_8 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/the-north-face/">Read The North Face Success Story</a> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_9"> <span class="et_pb_image_wrap"><img decoding="async" width="1024" height="388" src="https://highstreet.io/wp-content/uploads/2022/02/LuisaViaRoma-hero-1024x388.jpg" alt="" title="LuisaViaRoma-hero" srcset="https://highstreet.io/wp-content/uploads/2022/02/LuisaViaRoma-hero-980x371.jpg 980w, https://highstreet.io/wp-content/uploads/2022/02/LuisaViaRoma-hero-480x182.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" class="wp-image-11448" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_46 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Luisaviaroma Expands to 100+ Countries via Product Feed Management</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_47 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To free up the technical team from setting up multiple feeds based on a variety of specific format requirements from partners, and to maximize the performance of digital marketing campaigns by improving the quality of each feed.</p> <p><strong>Approach</strong>:<br />By implementing a master product feed that synchronized all of LuisaViaRoma’s data, Highstreet.io was able to work directly with partners such as Google to modify outputs based on complex business rules.</p></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_18 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>2X faster </strong></h3> <p>to set up product feeds </div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_49 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Lower costs</strong></h3> <p>to run GMC campaigns</div> </div><div id="box-success-data" class="et_pb_module et_pb_text et_pb_text_50 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>A happier team</strong></h3> <p>thanks to less manual work</div> </div><div class="et_pb_module et_pb_divider et_pb_divider_19 clear-b et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_button_module_wrapper et_pb_button_9_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_9 et_pb_bg_layout_light" href="https://highstreet.io/customer-success-stories/luisaviaroma/">Read LuisaViaRoma Success Story</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_9 et_section_regular" > <div class="et_pb_row et_pb_row_6 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_11 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_10"> <span class="et_pb_image_wrap"><img decoding="async" width="1024" height="400" src="https://highstreet.io/wp-content/uploads/2022/02/mm-lafleur-hero-1024x400.jpg" alt="" title="mm-lafleur-hero" srcset="https://highstreet.io/wp-content/uploads/2022/02/mm-lafleur-hero-980x383.jpg 980w, https://highstreet.io/wp-content/uploads/2022/02/mm-lafleur-hero-480x188.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" class="wp-image-11462" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_51 et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>M.M. LaFleur Transformes its Website Search Experience through Algolia & Magento Integration</strong></h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_52 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Goal</strong>:<br />To provide more relevant search results for online shoppers as well as those searching internally within the brand. This required synchronizing data fed into online marketplaces such as Magento and Algolia, but without leaning on the company’s engineering team as a resource.</p> <p><strong>Approach</strong>:<br />Using simple standard API calls, Highstreet.io updated the entire M.M. 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