TY - JFULL AU - Ali Hajiha and Farhad Ghaffari and Nooshin Gholamali Tehrani PY - 2010/7/ TI - A Study of the Role of Perceived Risk and User Characteristics in Internet Purchase Intention T2 - International Journal of Economics and Management Engineering SP - 612 EP - 617 VL - 4 SN - 1307-6892 UR - https://publications.waset.org/pdf/1452 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 42, 2010 N2 - This study aims at investigating the empirical relationships between risk preference, internet preference, and internet knowledge which are known as user characteristics, in addition to perceived risk of the customers on the internet purchase intention. In order to test the relationships between the variables of model 174, a questionnaire was collected from the students with previous online experience. For the purpose of data analysis, confirmatory factor analysis (CFA) and structural equation model (SEM) was used. Test results show that the perceived risk affects the internet purchase intention, and increase or decrease of perceived risk influences the purchase intention when the customer does the internet shopping. Other factors such as internet preference, knowledge of the internet, and risk preference affect the internet purchase intention. ER -