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class="font-color-dark-grey">AdviceOnline</a></h4> <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.</p> </div> </nav> </li> <li class="header-navigation-list-item active has-mega-menu " > <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> <nav class="mega-menu"> <ul class="mega-menu-navigation"> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beliefs_and_cultural_identity.html">Beliefs and cultural identity</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Privacy_and_popular_culture.html">Privacy and popular culture</a> </li> <li class="mega-menu-sub-nav-list-item"> <a 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href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> </li> <li 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href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Online_catch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div>  </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> </div> </div>  </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> <nav class="sub-navigation "> <ul class="sub-navigation-list"> <li 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We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). <a href="https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html">Learn more</a></p> <div class="row"> <div class="col-sm-6 col-md-3"> <div class="about-area-block widget"> <a href="https://www.asa.org.uk/advice-and-resources/resource-library.html" class="about-area-block-wrapper"><div class="font-icon font-icon-check icon-holder mod-big mod-filled u-perfect-round bg-bright-orange"></div> <h3 class="heading">Advice and guidance</h3></a> </div> </div> <div class="col-sm-6 col-md-3"> <div class="about-area-block widget"> <a href="https://www.asa.org.uk/make-a-complaint.html" class="about-area-block-wrapper"><div class="font-icon font-icon-flag icon-holder mod-big mod-filled u-perfect-round bg-bright-yellow"></div> <h3 class="heading">Make a complaint</h3></a> </div> </div> <div class="col-sm-6 col-md-3"> <div class="about-area-block widget"> <a href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" class="about-area-block-wrapper"><div class="font-icon font-icon-motarboard icon-holder mod-big mod-filled u-perfect-round bg-bright-red"></div> <h3 class="heading">Training & events</h3></a> </div> </div> <div class="col-sm-6 col-md-3"> <div class="about-area-block widget"> <a href="https://www.asa.org.uk/advice-and-resources/news.html" class="about-area-block-wrapper"><div class="font-icon font-icon-eye icon-holder mod-big mod-filled u-perfect-round bg-strong-red"></div> <h3 class="heading">Our latest news</h3></a> </div> </div> </div> </div> </div> <div class="general-container bg-light-grey"> <div class="container"> <div class="row"> <div class="col-sm-12 col-md-6"> <div class="widget"> <h2 class="heading font-color-grey">Latest rulings</h2> <ul class="icon-listing"> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/rulings/gold-warehouse-ltd-a24-1252738-gold-warehouse-ltd.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/gold-warehouse-ltd-a24-1252738-gold-warehouse-ltd.html">Gold Warehouse Ltd t/a Gold Bank</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Radio, Press other (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">20 Nov 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/rulings/harrington---byrne-ltd-a24-1247595-harrington---byrne-ltd.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/harrington---byrne-ltd-a24-1247595-harrington---byrne-ltd.html">Harrington & Byrne Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Press other (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">20 Nov 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/rulings/the-pure-gold-group-ltd-a24-1250872-the-pure-gold-group-ltd.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/the-pure-gold-group-ltd-a24-1250872-the-pure-gold-group-ltd.html">The Pure Gold Group Ltd t/a The Pure Gold Company</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Website (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">20 Nov 2024</span> </li> </ul> </div> </li> </ul> <div class="show-more mod-bordered"> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="show-more-link">Show more</a> </div> </div> </div> <div class="col-sm-12 col-md-6"> <div class="widget"> <h2 class="heading font-color-grey">Latest news</h2> <ul class="icon-listing"> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/don-t-cross-a-line-that-could-damage-your-campaign.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/news/don-t-cross-a-line-that-could-damage-your-campaign.html">Don鈥檛 cross a line that could damage your campaign</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption"> CAP News </span> </li> <li class="meta-listing-item"> <span class="caption">21 November 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/cheers-to-good-health-ensure-your-alcohol-advertising-is-in-good-shape-by-avoiding-these-regulatory-pitfalls.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/news/cheers-to-good-health-ensure-your-alcohol-advertising-is-in-good-shape-by-avoiding-these-regulatory-pitfalls.html">Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption"> CAP News </span> </li> <li class="meta-listing-item"> <span class="caption">21 November 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/shroom-for-improvement-navigating-the-advertising-rules-for-functional-mushrooms.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/news/shroom-for-improvement-navigating-the-advertising-rules-for-functional-mushrooms.html">Shroom for improvement? Navigating the advertising rules for functional mushrooms</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption"> CAP News </span> </li> <li class="meta-listing-item"> <span class="caption">21 November 2024</span> </li> </ul> </div> </li> </ul> <div class="show-more mod-bordered"> <a href="https://www.asa.org.uk/advice-and-resources/news.html" class="show-more-link">View all news</a> </div> </div>  </div> </div> </div> </div> <div class="cap-area"> <p> </p> <div class="widget-video"> <a href="https://www.youtube.com/watch?v=9HnnWM32taA" data-video-title="" class="video-wrapper red-bg "> <div style="background-image: url(https://www.asa.org.uk/static/2c6cf529-91b5-47bf-a897c8dbeddbbdc5/homepage_main_image_897d552c5364a07f1db34efa75764e04/Report-a-Scam-Ad-500-2.png)" class="video-image"></div> <div class="video-details"> </div> </a> </div> <p> </p> <div class="container"> <div class="general-container"> <div class="cap-area-featured-text"> <img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-featured-text-image" /> <div class="wrapped-text"> <h1 class="heading font-color-grey">Popular advice & resources</h1> <p>Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That’s why we offer a wide range of advice services to support you: </p> </div> </div> <div class="row"> <div class="col-sm-12 col-md-6"> <div class="widget resource-widget"> <h2 class="heading font-color-grey">Latest advice</h2> <ul class="icon-listing"> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/advice-online/alcohol-general.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/advice-online/alcohol-general.html">Alcohol: General</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">AdviceOnline</span> </li> <li class="meta-listing-item"> <span class="caption">25 Nov 2024</span> </li> </ul> <div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/advice-online/toothpaste-general.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/advice-online/toothpaste-general.html">Dental: Toothpaste</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">AdviceOnline</span> </li> <li class="meta-listing-item"> <span class="caption">25 Nov 2024</span> </li> </ul> <div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/advice-online/promotional-savings-claims.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"> <a href="https://www.asa.org.uk/advice-online/promotional-savings-claims.html">Promotional savings claims</a> </h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">AdviceOnline</span> </li> <li class="meta-listing-item"> <span class="caption">19 Nov 2024</span> </li> </ul> <div> </li> </ul> <div class="show-more mod-bordered"> <form action="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html" method="GET"> <input type="hidden" name="extra_resource_type" value="9DEAB5BB-5B64-4C8A-9AF31F7875E79C1D" /> <input type="hidden" name="topic" value="" /> <input type="hidden" name="issue" value="" /> <input type="hidden" name="media_channel" value="" /> <input type="hidden" name="consultation" value=" " /> <a class="show-more-link">View all</a> </form> </div> </div>  <p> </p> <p> </p> </div> <div class="col-sm-12 col-md-6"> <h2 class="font-color-grey">Useful resources</h2> <ul class="quick-links-list"> <li class="quick-links-list-item"> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="quick-links-list-item-link disable-trigger">AdviceOnline Library - Advice for Marketers</a> </li> <li class="quick-links-list-item"> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/advertising-guidance.html" class="quick-links-list-item-link disable-trigger">Advertising Guidance - Formal CAP Guidance</a> </li> <li class="quick-links-list-item"> <a href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" class="quick-links-list-item-link disable-trigger">Training and events</a> </li> <li class="quick-links-list-item"> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/consultations.html" class="quick-links-list-item-link disable-trigger">Consultations</a> </li> <li class="quick-links-list-item"> <a href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" class="quick-links-list-item-link disable-trigger">Research at the ASA and CAP</a> </li> </ul> <p> </p> <p> </p> </div> </div> </div> </div> </div> <div class="general-container u-aligned-center"> <div class="container"> <h2 class="font-color-grey">Also of interest</h2><br/> <ul class="listing "> <li class="listing-item"> <a href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/06ae10d2-bb4f-4eac-9908994601e42b50.jpg" alt="CAP eLearning" /> </div> <h3 class="heading">CAP eLearning</h3> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/newsletter.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpg" alt="Our newsletters" /> </div> <h3 class="heading">Our newsletters</h3> </div> </a> </li> <li class="listing-item"> <a href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap/research-reports-surveys.html" class="listing-item-wrapper"> <div class="listing-item-wrapper"> <div class="featured-image"> <img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/4f2506c6-a55c-4baa-b25af13512de0c24.jpg" alt="Our research" /> </div> <h3 class="heading">Our research</h3> </div> </a> </li> </ul> </div> </div> </div> <footer class="footer"> <div class="footer-top u-aligned-center"> <div class="container"> <div class="row"> <div class="col-sm-12 col-md-6"> <div class="asa-widget widget"> <img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="http://twitter.com/ASA_UK" class="font-icon font-icon-twitter"> </a> </li> <li class="social-links-list-item"> <a href="https://www.facebook.com/adauthority/?fref=ts" class="font-icon font-icon-facebook-f"> </a> </li> <li class="social-links-list-item"> <a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin"> </a> </li> </ul> </div> </div> <div class="col-sm-12 col-md-6 has-blue-links"> <div class="cap-widget widget"> <img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin"> </a> </li> <li class="social-links-list-item"> <a href="http://twitter.com/cap_uk" class="font-icon font-icon-twitter"> </a> </li> </ul> </div> </div> </div> </div> </div>  <div class="footer-bottom"> <div class="container"> <div class="row"> <div class="col-md-6"> <div class="footer-toggle-widget is-active"> <a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a> <div class="footer-toggle-widget-content"> <p><div>The Advertising Standards Authority Ltd. 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