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Apple car project - Wikipedia

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href="https://es.wikipedia.org/wiki/Apple_iCar" title="Apple iCar – Spanish" lang="es" hreflang="es" data-title="Apple iCar" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%BE%D8%B1%D9%88%DA%98%D9%87_%D8%AE%D9%88%D8%AF%D8%B1%D9%88%DB%8C_%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%DB%8C%DA%A9%DB%8C_%D8%A7%D9%BE%D9%84" title="پروژه خودروی الکتریکی اپل – Persian" lang="fa" hreflang="fa" data-title="پروژه خودروی الکتریکی اپل" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Apple_Car" title="Apple Car – French" lang="fr" hreflang="fr" data-title="Apple Car" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Proyek_mobil_listrik_Apple" title="Proyek mobil listrik Apple – Indonesian" lang="id" hreflang="id" data-title="Proyek mobil listrik Apple" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Apple_Car_Project" title="Apple Car Project – Japanese" lang="ja" hreflang="ja" data-title="Apple Car Project" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a 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id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Electric and self-driving car research and development project by Apple</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">"Apple car" redirects here. For the 1910s-era car, see <a href="/wiki/Apple_(1910s_automobile)" title="Apple (1910s automobile)">Apple (1910s automobile)</a>. For the software, see <a href="/wiki/CarPlay" title="CarPlay">CarPlay</a>.</div> <p class="mw-empty-elt"> </p><p>From 2014 until 2024, <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> undertook a <a href="/wiki/Research_and_development" title="Research and development">research and development</a> effort to develop an <a href="/wiki/Electric_car" title="Electric car">electric</a> and <a href="/wiki/Self-driving_car" title="Self-driving car">self-driving</a> car,<sup id="cite_ref-guardian-2015-08-14_1-0" class="reference"><a href="#cite_note-guardian-2015-08-14-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> codenamed "Project Titan".<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> Apple never openly discussed any of its automotive research,<sup id="cite_ref-C_4-0" class="reference"><a href="#cite_note-C-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> but around 5,000 employees were reported to be working on the project as of 2018.<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_car_project&amp;action=edit">&#91;update&#93;</a></sup><sup id="cite_ref-E_5-0" class="reference"><a href="#cite_note-E-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> In May 2018, Apple reportedly partnered with <a href="/wiki/Volkswagen" title="Volkswagen">Volkswagen</a> to produce an autonomous employee shuttle van based on the <a href="/wiki/Volkswagen_Transporter_(T6)" title="Volkswagen Transporter (T6)">T6 Transporter</a> commercial vehicle platform.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-0" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> In August 2018, the <a href="/wiki/BBC" title="BBC">BBC</a> reported that Apple had 66 road-registered driverless cars, with 111 drivers registered to operate those cars.<sup id="cite_ref-H_7-0" class="reference"><a href="#cite_note-H-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> In 2020, it was believed that Apple was still working on self-driving related hardware, software and service as a potential product, instead of actual Apple-branded cars.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> In December 2020, <a href="/wiki/Reuters" title="Reuters">Reuters</a> reported that Apple was planning on a possible launch date of 2024,<sup id="cite_ref-reuters-2024_9-0" class="reference"><a href="#cite_note-reuters-2024-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> but analyst Ming-Chi Kuo claimed it would not be launched before 2025 and might not be launched until 2028 or later.<sup id="cite_ref-2020-12-28_CNBC_10-0" class="reference"><a href="#cite_note-2020-12-28_CNBC-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> </p><p>In February 2024, Apple executives canceled their plans to release the autonomous electric vehicle, instead shifting resources on the project to the <a href="/wiki/Apple_Intelligence" title="Apple Intelligence">company's generative artificial intelligence efforts</a>.<sup id="cite_ref-Gurman2024-02-27_11-0" class="reference"><a href="#cite_note-Gurman2024-02-27-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NYTimesDoomed2024_12-0" class="reference"><a href="#cite_note-NYTimesDoomed2024-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> The project had reportedly cost the company over $1&#160;billion per year, with other parts of Apple collaborating and costing hundreds of millions of dollars in additional spend. Additionally, over 600 employees were laid off due to the cancellation of the project.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Car_details">Car details</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=1" title="Edit section: Car details"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The car project cycled through multiple designs over the years. Teams at Apple outside of the development project were involved in its development.<sup id="cite_ref-:0_14-0" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> People from the <a href="/wiki/Apple_silicon" title="Apple silicon">Apple silicon</a> team were heavily involved in the car to design the processor used for its autonomy. At the time of cancellation, the chip was nearly finished, and had the equivalent processing power of four <a href="/wiki/M2_Ultra" class="mw-redirect" title="M2 Ultra">M2 Ultras</a> combined. The <a href="/wiki/Microkernel" title="Microkernel">microkernel</a> for the car was named "safetyOS".<sup id="cite_ref-:1_15-0" class="reference"><a href="#cite_note-:1-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Proposed_collaborations_and_acquisitions">Proposed collaborations and acquisitions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=2" title="Edit section: Proposed collaborations and acquisitions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the <a href="/wiki/2008%E2%80%932010_automotive_industry_crisis" title="2008–2010 automotive industry crisis">2008–2010 automotive industry crisis</a>, with car companies nearing collapse, Apple SVP <a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a> proposed to Jobs the idea of buying <a href="/wiki/General_Motors" title="General Motors">General Motors</a> at a reduced price. The idea was abandoned partly because the company felt that it would be a bad look, and partly because of its focus on the <a href="/wiki/IPhone" title="IPhone">iPhone</a>.<sup id="cite_ref-:0_14-1" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2014, with renewed interest in the project, Apple's head of corporate development Adrian Perica met with <a href="/wiki/Elon_Musk" title="Elon Musk">Elon Musk</a> several times with an interest in acquiring Tesla.<sup id="cite_ref-:0_14-2" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:1_15-1" class="reference"><a href="#cite_note-:1-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> Tim Cook, Apple's CEO, shut down these early negotiations,<sup id="cite_ref-:0_14-3" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> partly due to Apple's CFO (and former GM Europe CFO) <a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> saying how difficult the car business was.<sup id="cite_ref-:1_15-2" class="reference"><a href="#cite_note-:1-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> Despite the failure, years later, then-hardware chief <a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a> and former Ford engineer and iPhone engineer Steve Zadesky returned to Musk to discuss ideas for a collaboration. A few more years later, as Tesla struggled to make its <a href="/wiki/Model_3" class="mw-redirect" title="Model 3">Model 3</a> sedan, Musk attempted to restart talks with Apple, but said Cook wouldn't meet.<sup id="cite_ref-:0_14-4" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> </p><p>Attempts to partner with <a href="/wiki/Mercedes-Benz" title="Mercedes-Benz">Mercedes-Benz</a> advanced somewhat further than those with Tesla.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-1" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_14-5" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> The plan was for Mercedes-Benz to manufacture the car and Apple to also provide Mercedes-Benz its self-driving platform and UI for other cars.<sup id="cite_ref-:0_14-6" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> Apple pulled out partly because it had confidence that it could successfully manufacture a car themselves,<sup id="cite_ref-:0_14-7" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> and partly over disagreements over controlling the user's experience and data.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-2" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> The talks lasted for more than a year.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-3" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p><p>The closest talks came to acquiring a car company were with <a href="/wiki/McLaren_Group" title="McLaren Group">McLaren</a>. Some executives hoped that <a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> would be closer to Apple with that acquisition, following his reduced involvement in the company.<sup id="cite_ref-:0_14-8" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/BMW" title="BMW">BMW</a> and <a href="/wiki/Canoo" title="Canoo">Canoo</a>, among others, were also in exploratory talks for an acquisition.<sup id="cite_ref-:0_14-9" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NYT_May_2018_VW_partnership_6-4" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> Apple also met with <a href="/wiki/Nissan" title="Nissan">Nissan</a> and <a href="/wiki/BYD_Auto" title="BYD Auto">BYD Auto</a>.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-5" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> Apple was concerned that integrating an automaker would be a disaster internally.<sup id="cite_ref-:0_14-10" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> Apple briefly partnered with <a href="/wiki/Magna_Steyr" title="Magna Steyr">Magna Steyr</a>, a maker of low-volume vehicles for the project.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-6" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2018, Apple signed a deal with <a href="/wiki/Volkswagen" title="Volkswagen">Volkswagen</a> to make an autonomous shuttle for Apple employees at their new headquarters, <a href="/wiki/Apple_Park" title="Apple Park">Apple Park</a>.<sup id="cite_ref-:0_14-11" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NYT_May_2018_VW_partnership_6-7" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> Volkswagen's <a href="/wiki/Volkswagen_Transporter_(T6)" title="Volkswagen Transporter (T6)">T6 transport vans</a> were to be modified, keeping the chassis and wheels, but with replaced dashboards, seats, and other components.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-8" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> The deal, an interim effort, was shut down by Doug Field, the head of the project, who saw it as a distraction.<sup id="cite_ref-:0_14-12" class="reference"><a href="#cite_note-:0-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> </p><p>The <i><a href="/wiki/Korea_Economic_Daily" class="mw-redirect" title="Korea Economic Daily">Korea Economic Daily</a></i> reported in 2021 that <a href="/wiki/Hyundai_Motor_Company" title="Hyundai Motor Company">Hyundai</a> was in early discussions with Apple to develop and produce self-driving electric cars jointly.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> Some weeks later, in late January, Apple announced some upper-level engineering changes, leading some Apple-watchers to speculate if Dan Riccio's "new chapter at Apple"<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> might indicate leadership of the Titan project (or something altogether unrelated, such as augmented/virtual reality headset or deluxe noise-cancelling headphones).<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> By early February, it appeared that Apple was close to a $3.59B deal with Hyundai to use its <a href="/wiki/Kia_Motors" class="mw-redirect" title="Kia Motors">Kia Motors</a>' <a href="/wiki/West_Point,_Georgia" title="West Point, Georgia">West Point, Georgia</a> manufacturing plant for the car,<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> a fully autonomous machine without a driver's seat.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup> However, in February 2021, Hyundai and Kia confirmed that they were not in talks with Apple to develop a car.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> Adding further credence to Apple's automotive aspirations, <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a> Deutschland</i> (Germany) reported that Apple had hired <a href="/wiki/Porsche" title="Porsche">Porsche</a> VP of Chassis Development, Dr. Manfred Harrer.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup> After rumors coming from <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i> about Apple talking to several Japanese car companies about the Apple Car project after the Hyundai-Kia rumor, <a href="/wiki/Nissan" title="Nissan">Nissan</a> came out to Reuters as saying it is not in any of these discussions.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup> The next Apple Car speculation was that Apple was shopping around for <a href="/wiki/Lidar" title="Lidar">Lidar</a> navigation sensor suppliers for its project.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=3" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="2014–2015"><span id="2014.E2.80.932015"></span>2014–2015</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=4" title="Edit section: 2014–2015"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The project was rumored to have been approved by Apple CEO <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> in late 2014.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> For the project, Apple was rumored to have hired Johann Jungwirth, the former president and chief executive of <a href="/wiki/Mercedes-Benz" title="Mercedes-Benz">Mercedes-Benz</a> Research and Development North America, as well as at least one transmission engineer.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">&#91;</span>34<span class="cite-bracket">&#93;</span></a></sup> </p><p>In February 2015, Apple board member <a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a> stated that Apple co-founder and CEO <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> had plans to design and build a car and that discussions about the concept surfaced around the time that <a href="/wiki/Tesla_Motors" class="mw-redirect" title="Tesla Motors">Tesla Motors</a> debuted <a href="/wiki/Tesla_Roadster_(2008)" class="mw-redirect" title="Tesla Roadster (2008)">its first car</a> in 2008.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup> In May 2015, Apple investor <a href="/wiki/Carl_Icahn" title="Carl Icahn">Carl Icahn</a> stated that he believed rumors that Apple would enter the automobile market in 2020, and that logically Apple would view this car as "the ultimate <a href="/wiki/Mobile_device" title="Mobile device">mobile device</a>".<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">&#91;</span>36<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">&#91;</span>37<span class="cite-bracket">&#93;</span></a></sup> </p><p>In August 2015, <i><a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a></i> reported that Apple were meeting with officials from <a href="/wiki/GoMentum_Station" title="GoMentum Station">GoMentum Station</a>,<sup id="cite_ref-guardian-2015-08-14_1-1" class="reference"><a href="#cite_note-guardian-2015-08-14-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> a testing ground for connected and autonomous vehicles at the former <a href="/wiki/Concord_Naval_Weapons_Station" title="Concord Naval Weapons Station">Concord Naval Weapons Station</a> in <a href="/wiki/Concord,_California" title="Concord, California">Concord, California</a>.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">&#91;</span>38<span class="cite-bracket">&#93;</span></a></sup> In September 2015, there were reports that Apple were meeting with <a href="/wiki/Self-driving_car" title="Self-driving car">self-driving car</a> experts from the <a href="/wiki/California_Department_of_Motor_Vehicles" title="California Department of Motor Vehicles">California Department of Motor Vehicles</a>.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">&#91;</span>39<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">&#91;</span>40<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">&#91;</span>41<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">&#91;</span>42<span class="cite-bracket">&#93;</span></a></sup> According to <i>The Wall Street Journal</i> in September 2015, it will be a <a href="/wiki/Battery_electric_vehicle" title="Battery electric vehicle">battery electric vehicle</a>, initially lacking full <a href="/wiki/Autonomous_driving" class="mw-redirect" title="Autonomous driving">autonomous driving</a> capability, with a possible unveiling around 2019.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">&#91;</span>43<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">&#91;</span>44<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">&#91;</span>45<span class="cite-bracket">&#93;</span></a></sup> </p><p>In October 2015, Tim Cook stated about the car industry: "It would seem like there will be massive change in that industry, massive change. You may not agree with that. That's what I think... We'll see what we do in the future. I do think that the industry is at an inflection point for massive change." Cook enumerated ways that the modern descendants of the <a href="/wiki/Ford_Model_T" title="Ford Model T">Ford Model T</a> would be shaken to the very chassis—the growing importance of software in the car of the future, the rise of autonomous vehicles, and the shift from an <a href="/wiki/Internal_combustion_engine" title="Internal combustion engine">internal combustion engine</a> to electrification.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">&#91;</span>46<span class="cite-bracket">&#93;</span></a></sup> </p><p>In November 2015, various websites reported that suspected Apple front SixtyEight Research had attended an auto body conference in Europe.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">&#91;</span>47<span class="cite-bracket">&#93;</span></a></sup> Also in November 2015, after unknown EV startup <a href="/wiki/Faraday_Future" title="Faraday Future">Faraday Future</a> announced a $1&#160;billion U.S. factory project,<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">&#91;</span>48<span class="cite-bracket">&#93;</span></a></sup> some speculated that it might be a front for Apple's secret car project.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">&#91;</span>49<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">&#91;</span>50<span class="cite-bracket">&#93;</span></a></sup> In late 2015, Apple contracted <a href="/wiki/Torc_Robotics" title="Torc Robotics">Torc Robotics</a> to retrofit two <a href="/wiki/Lexus" title="Lexus">Lexus</a> SUVs with sensors in a project known internally as Baja.<sup id="cite_ref-NYT_May_2018_VW_partnership_6-9" class="reference"><a href="#cite_note-NYT_May_2018_VW_partnership-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2016">2016</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=5" title="Edit section: 2016"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2016, <a href="/wiki/Tesla_Motors" class="mw-redirect" title="Tesla Motors">Tesla Motors</a> CEO <a href="/wiki/Elon_Musk" title="Elon Musk">Elon Musk</a> stated that Apple will probably make a compelling electric car: "It's pretty hard to hide something if you hire over a thousand engineers to do it."<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">&#91;</span>51<span class="cite-bracket">&#93;</span></a></sup> In May 2016, reports were indicating Apple was interested in electric car <a href="/wiki/Charging_station" title="Charging station">charging stations</a>.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">&#91;</span>52<span class="cite-bracket">&#93;</span></a></sup> </p><p><i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported on July 25, 2016, that Apple had convinced retired senior hardware engineering executive <a href="/wiki/Bob_Mansfield" title="Bob Mansfield">Bob Mansfield</a> to return and take over the Titan project.<sup id="cite_ref-W_53-0" class="reference"><a href="#cite_note-W-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">&#91;</span>54<span class="cite-bracket">&#93;</span></a></sup> A few days later, on July 29, <i><a href="/wiki/Bloomberg_Technology" title="Bloomberg Technology">Bloomberg Technology</a></i> reported that Apple had hired Dan Dodge, the founder and former chief executive officer of <a href="/wiki/QNX" title="QNX">QNX</a>, <a href="/wiki/BlackBerry_Ltd." class="mw-redirect" title="BlackBerry Ltd.">BlackBerry Ltd.</a>’s automotive software division. According to <i>Bloomberg</i>, Dodge's hiring heralded a shift in emphasis at Apple's Project Titan, in which the company will prioritize creating software for autonomous vehicles. However, the story said that Apple would continue to develop a vehicle of its own.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup> On September 9, <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> reported dozens of layoffs in an effort to reboot,<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">&#91;</span>56<span class="cite-bracket">&#93;</span></a></sup> presumably from a team still numbering around 1,000.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">&#91;</span>57<span class="cite-bracket">&#93;</span></a></sup> </p><p>The following week, reports surfaced that <a href="/wiki/Magna_International" title="Magna International">Magna International</a>, a contract vehicle manufacturer, had a small team working at Apple's Sunnyvale lab.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">&#91;</span>58<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2017">2017</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=6" title="Edit section: 2017"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>After no new reports, car project news flared up again in mid-April 2017, as word spread that Apple was permitted to test autonomous vehicles on California roads.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">&#91;</span>59<span class="cite-bracket">&#93;</span></a></sup> In mid-June, <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> in an interview with <i><a href="/wiki/Bloomberg_TV" class="mw-redirect" title="Bloomberg TV">Bloomberg TV</a></i> said Apple was "focusing on autonomous systems" but not necessarily leading to an actual Apple car product, leaving speculation about Apple's role in the convergence of three disruptive "vectors of change": autonomous systems, electric vehicles and ride-sharing services.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">&#91;</span>60<span class="cite-bracket">&#93;</span></a></sup> </p><p>In mid-August, various sources reported that the car project was focusing on autonomous systems, now expected to test its technology in the real world using a company-operated inter-campus shuttle service between the main Infinite Loop campus in Cupertino and various Silicon Valley offices, including the new Apple Park.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">&#91;</span>61<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">&#91;</span>62<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">&#91;</span>63<span class="cite-bracket">&#93;</span></a></sup> Then at the end of August, around 17 former Titan team members, braking and suspension engineers with Detroit experience, were hired by autonomous vehicle startup Zoox.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">&#91;</span>64<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">&#91;</span>65<span class="cite-bracket">&#93;</span></a></sup> </p><p>October 2016 reports claimed the Titan project has a 2017 deadline to determine its fate - prove its practicality and viability, set a final direction.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">&#91;</span>66<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">&#91;</span>67<span class="cite-bracket">&#93;</span></a></sup> </p><p>In November 2017, Apple employees Yin Zhou and Oncel Tuzel published a paper on VoxelNet, which uses a <a href="/wiki/Convolutional_neural_network" title="Convolutional neural network">convolutional neural network</a> to detect three-dimensional objects using <a href="/wiki/Lidar" title="Lidar">lidar</a>.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">&#91;</span>68<span class="cite-bracket">&#93;</span></a></sup> </p><p>Transportation/tech website <i><a href="/wiki/Jalopnik" class="mw-redirect" title="Jalopnik">Jalopnik</a></i> reported in late November that Apple was recruiting automotive test engineering and tech talent for autonomous systems work and appeared to be secretly leasing, via third parties, a former Fiat Chrysler proving grounds site in Surprise, Arizona (originally Wittman).<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">&#91;</span>69<span class="cite-bracket">&#93;</span></a></sup> Also in 2017, <i>The New York Times</i> suggested that Apple had stopped developing its self-driving car.<sup id="cite_ref-J_70-0" class="reference"><a href="#cite_note-J-70"><span class="cite-bracket">&#91;</span>70<span class="cite-bracket">&#93;</span></a></sup> In response to such reports, Apple CEO Tim Cook acknowledged publicly that year that the company was working on autonomous-car technology.<sup id="cite_ref-D_71-0" class="reference"><a href="#cite_note-D-71"><span class="cite-bracket">&#91;</span>71<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2018">2018</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=7" title="Edit section: 2018"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2018, the company registered 27 self-driving vehicles with California's Department of Motor Vehicles.<sup id="cite_ref-D_71-1" class="reference"><a href="#cite_note-D-71"><span class="cite-bracket">&#91;</span>71<span class="cite-bracket">&#93;</span></a></sup> </p><p>While Apple attempted to keep its autonomous vehicles plans secret, regulatory filings did provide evidence of their project and related activities.<sup id="cite_ref-A_72-0" class="reference"><a href="#cite_note-A-72"><span class="cite-bracket">&#91;</span>72<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-B_73-0" class="reference"><a href="#cite_note-B-73"><span class="cite-bracket">&#91;</span>73<span class="cite-bracket">&#93;</span></a></sup> In September 2018, Apple held the third-highest number of California autonomous vehicle permits with 70, behind <a href="/wiki/General_Motors" title="General Motors">GM</a>'s <a href="/wiki/Cruise_Automation" class="mw-redirect" title="Cruise Automation">Cruise</a> (175) and <a href="/wiki/Alphabet_(company)" class="mw-redirect" title="Alphabet (company)">Alphabet</a>'s <a href="/wiki/Waymo" title="Waymo">Waymo</a> (88).<sup id="cite_ref-B_73-1" class="reference"><a href="#cite_note-B-73"><span class="cite-bracket">&#91;</span>73<span class="cite-bracket">&#93;</span></a></sup> </p><p>On July 7, 2018, a former Apple employee was arrested by the <a href="/wiki/FBI" class="mw-redirect" title="FBI">FBI</a> for allegedly stealing trade secrets about Apple's self-driving car project.<sup id="cite_ref-D_71-2" class="reference"><a href="#cite_note-D-71"><span class="cite-bracket">&#91;</span>71<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-A_72-1" class="reference"><a href="#cite_note-A-72"><span class="cite-bracket">&#91;</span>72<span class="cite-bracket">&#93;</span></a></sup> He was charged by federal prosecutors.<sup id="cite_ref-G_74-0" class="reference"><a href="#cite_note-G-74"><span class="cite-bracket">&#91;</span>74<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-D_71-3" class="reference"><a href="#cite_note-D-71"><span class="cite-bracket">&#91;</span>71<span class="cite-bracket">&#93;</span></a></sup> The criminal complaint against the former employee revealed that at that time,<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">&#91;</span>75<span class="cite-bracket">&#93;</span></a></sup> Apple still had yet to openly discuss any of its self-driving research,<sup id="cite_ref-C_4-1" class="reference"><a href="#cite_note-C-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> with around 5,000 employees disclosed on the project.<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">&#91;</span>76<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-E_5-1" class="reference"><a href="#cite_note-E-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-C_4-2" class="reference"><a href="#cite_note-C-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> </p><p>In August 2018, Doug Field, formerly senior vice president of engineering at Tesla,<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">&#91;</span>77<span class="cite-bracket">&#93;</span></a></sup> became the leader of Apple's Titan team.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">&#91;</span>78<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-CNBC_January_24,_2019_79-0" class="reference"><a href="#cite_note-CNBC_January_24,_2019-79"><span class="cite-bracket">&#91;</span>79<span class="cite-bracket">&#93;</span></a></sup> </p><p>On August 24, 2018, it was reported that one of Apple's self-driving car had apparently been involved in a crash, when it was rear-ended during road-testing.<sup id="cite_ref-H_7-1" class="reference"><a href="#cite_note-H-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-K_80-0" class="reference"><a href="#cite_note-K-80"><span class="cite-bracket">&#91;</span>80<span class="cite-bracket">&#93;</span></a></sup> The crash occurred while the car was at a stop, waiting to merge into traffic about 3.5 miles from Apple's headquarters in Cupertino, with no reported injuries.<sup id="cite_ref-M_81-0" class="reference"><a href="#cite_note-M-81"><span class="cite-bracket">&#91;</span>81<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-L_82-0" class="reference"><a href="#cite_note-L-82"><span class="cite-bracket">&#91;</span>82<span class="cite-bracket">&#93;</span></a></sup> At the time, the BBC reported that Apple had 66 road-registered driverless cars, with 111 drivers registered to operate those cars.<sup id="cite_ref-H_7-2" class="reference"><a href="#cite_note-H-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> </p><p>In August 2018, there were reports about an Apple patent of a system that warns riders ahead of time about what an autonomous car would do, purportedly to alleviate the discomfort of surprise.<sup id="cite_ref-J_70-1" class="reference"><a href="#cite_note-J-70"><span class="cite-bracket">&#91;</span>70<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2019">2019</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=8" title="Edit section: 2019"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2019, Apple laid off more than 200 employees from their 'Project Titan' autonomous vehicle team.<sup id="cite_ref-CNBC_January_24,_2019_79-1" class="reference"><a href="#cite_note-CNBC_January_24,_2019-79"><span class="cite-bracket">&#91;</span>79<span class="cite-bracket">&#93;</span></a></sup> </p><p>In June 2019, Apple acquired autonomous vehicle startup <a href="/wiki/Drive.ai" title="Drive.ai">Drive.ai</a>.<sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">&#91;</span>83<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2020">2020</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=9" title="Edit section: 2020"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In early December, <a href="/wiki/Bloomberg_L.P." title="Bloomberg L.P.">Bloomberg</a> reported that Apple artificial intelligence lead <a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a> is overseeing Apple Car development as prior lead <a href="/wiki/Bob_Mansfield" title="Bob Mansfield">Bob Mansfield</a> has retired.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">&#91;</span>84<span class="cite-bracket">&#93;</span></a></sup> A few weeks later, <a href="/wiki/Reuters" title="Reuters">Reuters</a> reported that Apple was working towards a possible launch date of 2024 according to two unnamed insiders.<sup id="cite_ref-reuters-2024_9-1" class="reference"><a href="#cite_note-reuters-2024-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2021">2021</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=10" title="Edit section: 2021"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>An industry source told <i><a href="/wiki/The_Korea_Times" title="The Korea Times">The Korea Times</a></i> that Apple was working in Korea to build its supply chain.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">&#91;</span>85<span class="cite-bracket">&#93;</span></a></sup> Later in 2021, Apple was reportedly in talks with Toyota as well as Korean partners for production to commence in 2024.<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">&#91;</span>86<span class="cite-bracket">&#93;</span></a></sup> After Doug Field departed the project and joined Ford, <a href="/wiki/Kevin_Lynch_(computing)" title="Kevin Lynch (computing)">Kevin Lynch</a>, the wearables chief at Apple, was appointed to lead the project. <sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">&#91;</span>87<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2022–2024"><span id="2022.E2.80.932024"></span>2022–2024</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=11" title="Edit section: 2022–2024"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Expand_section plainlinks metadata ambox mbox-small-left ambox-content" role="presentation"><tbody><tr><td class="mbox-image"><span typeof="mw:File"><a href="/wiki/File:Wiki_letter_w_cropped.svg" class="mw-file-description"><img alt="[icon]" src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/20px-Wiki_letter_w_cropped.svg.png" decoding="async" width="20" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/40px-Wiki_letter_w_cropped.svg.png 1.5x" data-file-width="44" data-file-height="31" /></a></span></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs expansion</b>. You can help by <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=">adding to it</a>. <span class="date-container"><i>(<span class="date">August 2023</span>)</i></span></div></td></tr></tbody></table> <p>Bloomberg reported that Apple had given up on building a fully self-driving car and was instead looking to bring a car capable of self-driving only on highways. Its price would be below 100,000 dollars.<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">&#91;</span>88<span class="cite-bracket">&#93;</span></a></sup> TrendForce reported that <a href="/wiki/MicroLED" title="MicroLED">microLED</a> would be used in the car.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">&#91;</span>89<span class="cite-bracket">&#93;</span></a></sup> Apple had 66 road-registered driverless cars, with 152 drivers registered to operate those cars.<sup id="cite_ref-90" class="reference"><a href="#cite_note-90"><span class="cite-bracket">&#91;</span>90<span class="cite-bracket">&#93;</span></a></sup> </p><p>In January 2024, Bloomberg reports suggested that Apple further delayed the car's release date to 2028, significantly scaling down its plans for self-driving and instead focusing on basic driver-assistance features similar to existing electric vehicles.<sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span class="cite-bracket">&#91;</span>91<span class="cite-bracket">&#93;</span></a></sup> </p><p>On February 27, 2024, Apple executives made an internal announcement that the entire car project was being cancelled, with most resources moving to work on <a href="/wiki/Apple_Intelligence" title="Apple Intelligence">Apple's generative AI projects</a>.<sup id="cite_ref-Gurman2024-02-27_11-1" class="reference"><a href="#cite_note-Gurman2024-02-27-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NYTimesDoomed2024_12-1" class="reference"><a href="#cite_note-NYTimesDoomed2024-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> </p><p>In April 2024, Apple laid off more than 600 employees in <a href="/wiki/Santa_Clara,_California" title="Santa Clara, California">Santa Clara, California</a>.<sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">&#91;</span>92<span class="cite-bracket">&#93;</span></a></sup> Most of the offices impacted by the layoffs were previously linked to project Titan<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">&#91;</span>93<span class="cite-bracket">&#93;</span></a></sup> and one, 3250 Scott Blvd, code named Aria,<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">&#91;</span>94<span class="cite-bracket">&#93;</span></a></sup> was developing the microLED screens.<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">&#91;</span>95<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Purported_employees_and_affiliates">Purported employees and affiliates</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=12" title="Edit section: Purported employees and affiliates"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Jamie Carlson, a former engineer on Tesla's Autopilot self-driving car program.<sup id="cite_ref-reuters-several-hires_96-0" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup> After he left Tesla for Apple, he left Apple to work with Chinese automaker <a href="/wiki/Nio_Inc." title="Nio Inc.">Nio</a> on their NIO Pilot autonomous driving platform. Most recently he has returned to Apple special projects.</li> <li>Megan McClain, a former Volkswagen AG engineer with expertise in automated driving.<sup id="cite_ref-reuters-several-hires_96-1" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Vinay Palakkode, a graduate researcher at Carnegie Mellon University, a hub of automated driving research.<sup id="cite_ref-reuters-several-hires_96-2" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Xianqiao Tong, an engineer who developed computer vision software for driver assistance systems at microchip maker Nvidia Corp NVDA.O.<sup id="cite_ref-reuters-several-hires_96-3" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Paul Furgale, former deputy director of the Autonomous Systems Lab at the <a href="/wiki/Swiss_Federal_Institute_of_Technology_in_Zurich" class="mw-redirect" title="Swiss Federal Institute of Technology in Zurich">Swiss Federal Institute of Technology in Zurich</a>.<sup id="cite_ref-reuters-several-hires_96-4" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Sanjai Massey, an engineer with experience in developing connected and automated vehicles at Ford and several suppliers.<sup id="cite_ref-reuters-several-hires_96-5" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Stefan Weber, a former Bosch engineer with experience in video-based driver assistance systems.<sup id="cite_ref-reuters-several-hires_96-6" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Lech Szumilas, a former Delphi research scientist with expertise in computer vision and object detection.<sup id="cite_ref-reuters-several-hires_96-7" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Anup Vader, formerly Caterpillar autonomous systems thermal engineer, who left Apple in April 2019 to join Zoox autonomous vehicle startup.<sup id="cite_ref-reuters-several-hires_96-8" class="reference"><a href="#cite_note-reuters-several-hires-96"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup></li> <li>Doug Betts, former global quality leader at Fiat Chrysler.<sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span class="cite-bracket">&#91;</span>97<span class="cite-bracket">&#93;</span></a></sup></li> <li>Johann Jungwirth, former CEO of Mercedes-Benz Research &amp; Development, North America, Inc.<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span class="cite-bracket">&#91;</span>98<span class="cite-bracket">&#93;</span></a></sup> &#8211; left for VW in Nov. 2015.<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span class="cite-bracket">&#91;</span>99<span class="cite-bracket">&#93;</span></a></sup></li> <li>Mujeeb Ijaz, a former Ford Motor Co. engineer, who founded <a href="/wiki/A123_Systems" title="A123 Systems">A123 Systems</a>'s Venture Technologies division, which focused on materials research, electrical battery cell product development and advanced concepts (who helped recruited four to five staff researchers from A123, a battery technology company)<sup id="cite_ref-tim-higgins-bloomberg_100-0" class="reference"><a href="#cite_note-tim-higgins-bloomberg-100"><span class="cite-bracket">&#91;</span>100<span class="cite-bracket">&#93;</span></a></sup></li> <li>Nancy Sun, formerly vice president of electrical engineering at electric motorcycle company Mission Motors in San Francisco.<sup id="cite_ref-Reuters-Mission-Motors_101-0" class="reference"><a href="#cite_note-Reuters-Mission-Motors-101"><span class="cite-bracket">&#91;</span>101<span class="cite-bracket">&#93;</span></a></sup></li> <li>Mark Sherwood, formerly director of powertrain systems engineering at Mission Motors.<sup id="cite_ref-Reuters-Mission-Motors_101-1" class="reference"><a href="#cite_note-Reuters-Mission-Motors-101"><span class="cite-bracket">&#91;</span>101<span class="cite-bracket">&#93;</span></a></sup></li> <li>Eyal Cohen, formerly vice president of software and electrical engineering at Mission Motors.<sup id="cite_ref-Reuters-Mission-Motors_101-2" class="reference"><a href="#cite_note-Reuters-Mission-Motors-101"><span class="cite-bracket">&#91;</span>101<span class="cite-bracket">&#93;</span></a></sup></li> <li>Jonathan Cohen, former director of <a href="/wiki/Nvidia" title="Nvidia">Nvidia</a>'s <a href="/wiki/Deep_learning" title="Deep learning">deep learning</a> software.<sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span class="cite-bracket">&#91;</span>102<span class="cite-bracket">&#93;</span></a></sup> Nvidia uses deep learning in its Nvidia Drive PX platform, which is used in driver assistance systems.<sup id="cite_ref-103" class="reference"><a href="#cite_note-103"><span class="cite-bracket">&#91;</span>103<span class="cite-bracket">&#93;</span></a></sup></li> <li>Chris Porritt &#8211; former Tesla vice president of vehicle engineering and former <a href="/wiki/Aston_Martin" title="Aston Martin">Aston Martin</a> chief engineer.<sup id="cite_ref-104" class="reference"><a href="#cite_note-104"><span class="cite-bracket">&#91;</span>104<span class="cite-bracket">&#93;</span></a></sup></li> <li>Luigi Taraborrelli, a former <a href="/wiki/Lamborghini" title="Lamborghini">Lamborghini</a> executive for 20 years.<sup id="cite_ref-105" class="reference"><a href="#cite_note-105"><span class="cite-bracket">&#91;</span>105<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Alex_Hitzinger" title="Alex Hitzinger">Alex Hitzinger</a> is a German engineer who until March 31, 2016, was the technical director of <a href="/wiki/Porsche" title="Porsche">Porsche</a>'s <a href="/wiki/Le_Mans_Prototype" title="Le Mans Prototype">LMP1</a> project.<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span class="cite-bracket">&#91;</span>106<span class="cite-bracket">&#93;</span></a></sup> He previously worked as Head of Advanced Technologies for the <a href="/wiki/Red_Bull_Racing" title="Red Bull Racing">Red Bull</a> and <a href="/wiki/Scuderia_Toro_Rosso" title="Scuderia Toro Rosso">Toro Rosso</a> Formula One teams.<sup id="cite_ref-107" class="reference"><a href="#cite_note-107"><span class="cite-bracket">&#91;</span>107<span class="cite-bracket">&#93;</span></a></sup> In January 2019 he left to head the technical VW commercial vehicles department.<sup id="cite_ref-108" class="reference"><a href="#cite_note-108"><span class="cite-bracket">&#91;</span>108<span class="cite-bracket">&#93;</span></a></sup></li> <li>Benjamin Lyon, sensor expert, manager and founding team member, who reported directly to Doug Field, left Apple<sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span class="cite-bracket">&#91;</span>109<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span class="cite-bracket">&#91;</span>110<span class="cite-bracket">&#93;</span></a></sup> for a chief engineer position at "satellite and space startup" <a href="/wiki/Astra_(American_spaceflight_company)" title="Astra (American spaceflight company)">Astra</a> in Feb 2021.<sup id="cite_ref-111" class="reference"><a href="#cite_note-111"><span class="cite-bracket">&#91;</span>111<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-112" class="reference"><a href="#cite_note-112"><span class="cite-bracket">&#91;</span>112<span class="cite-bracket">&#93;</span></a></sup></li> <li>Weibao Wang, software engineer indicted for theft and attempted theft of trade secrets.<sup id="cite_ref-113" class="reference"><a href="#cite_note-113"><span class="cite-bracket">&#91;</span>113<span class="cite-bracket">&#93;</span></a></sup></li> <li>Doug Field, VP of special projects at Apple - de facto head of the car project. Left to join Ford <sup id="cite_ref-114" class="reference"><a href="#cite_note-114"><span class="cite-bracket">&#91;</span>114<span class="cite-bracket">&#93;</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=13" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a>&#160;– Protocol for connecting Apple hardware to car radios</li> <li><a href="/wiki/Xiaomi_SU7" title="Xiaomi SU7">Xiaomi SU7</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=14" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-guardian-2015-08-14-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-guardian-2015-08-14_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-guardian-2015-08-14_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFHarris2015" class="citation news cs1">Harris, Mark (August 14, 2015). <a rel="nofollow" class="external text" href="https://www.theguardian.com/technology/2015/aug/14/apple-self-driving-car-project-titan-sooner-than-expected">"Documents confirm Apple is building self-driving car"</a>. <i><a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a></i>. London.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Guardian&amp;rft.atitle=Documents+confirm+Apple+is+building+self-driving+car&amp;rft.date=2015-08-14&amp;rft.aulast=Harris&amp;rft.aufirst=Mark&amp;rft_id=https%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2015%2Faug%2F14%2Fapple-self-driving-car-project-titan-sooner-than-expected&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHotten2015" class="citation news cs1">Hotten, Russell (March 4, 2015). <a rel="nofollow" class="external text" href="https://www.bbc.com/news/business-31720645">"Carmakers face challenge from Google and Apple"</a>. <i>BBC News</i>. <a href="/wiki/BBC" title="BBC">BBC</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=BBC+News&amp;rft.atitle=Carmakers+face+challenge+from+Google+and+Apple&amp;rft.date=2015-03-04&amp;rft.aulast=Hotten&amp;rft.aufirst=Russell&amp;rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fbusiness-31720645&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRoth2024" class="citation news cs1">Roth, Emma (February 27, 2024). <a rel="nofollow" class="external text" href="https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down">"Apple's electric car project is dead"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a href="/wiki/Vox_Media" title="Vox Media">Vox Media</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240227191652/https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down">Archived</a> from the original on February 27, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 3,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple%27s+electric+car+project+is+dead&amp;rft.date=2024-02-27&amp;rft.aulast=Roth&amp;rft.aufirst=Emma&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2024%2F2%2F27%2F24084907%2Fapple-electric-car-project-titan-shuts-down&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-C-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-C_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-C_4-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-C_4-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFChiu2018" class="citation news cs1">Chiu, Allyson (July 11, 2018). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.washingtonpost.com/news/morning-mix/wp/2018/07/11/ex-apple-engineer-arrested-on-his-way-to-china-charged-with-stealing-companys-autonomous-car-secrets/?noredirect=on">"Ex-Apple engineer arrested on his way to China, charged with stealing company's autonomous car secrets"</a></span>. <i><a href="/wiki/The_Washington_Post" title="The Washington Post">The Washington Post</a></i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">February 24,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TechCrunch&amp;rft.atitle=Astra+hires+longtime+Apple+veteran+Benjamin+Lyon+as+chief+engineer&amp;rft.date=2021-02-17&amp;rft.aulast=Etherington&amp;rft.aufirst=Darrell&amp;rft_id=https%3A%2F%2Ftechcrunch.com%2F2021%2F02%2F17%2Fastra-hires-longtime-apple-veteran-benjamin-lyon-as-chief-engineer%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-112"><span class="mw-cite-backlink"><b><a href="#cite_ref-112">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.businesswire.com/news/home/20210217005605/en/Apple-Veteran-Benjamin-Lyon-Joins-Astra-as-Chief-Engineer">"Apple Veteran Benjamin Lyon Joins Astra as Chief Engineer"</a>. <i><a href="/wiki/Business_Wire" title="Business Wire">Business Wire</a></i>. February 17, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">February 24,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Business+Wire&amp;rft.atitle=Apple+Veteran+Benjamin+Lyon+Joins+Astra+as+Chief+Engineer&amp;rft.date=2021-02-17&amp;rft_id=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20210217005605%2Fen%2FApple-Veteran-Benjamin-Lyon-Joins-Astra-as-Chief-Engineer&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-113"><span class="mw-cite-backlink"><b><a href="#cite_ref-113">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.justice.gov/usao-ndca/pr/former-apple-employee-charged-theft-trade-secrets">"Former Apple Employee Charged With Theft Of Trade Secrets"</a>. <i><a href="/wiki/United_States_Department_of_Justice" title="United States Department of Justice">United States Department of Justice</a></i>. May 16, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">May 16,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=United+States+Department+of+Justice&amp;rft.atitle=Former+Apple+Employee+Charged+With+Theft+Of+Trade+Secrets&amp;rft.date=2023-05-16&amp;rft_id=https%3A%2F%2Fwww.justice.gov%2Fusao-ndca%2Fpr%2Fformer-apple-employee-charged-theft-trade-secrets&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span></span> </li> <li id="cite_note-114"><span class="mw-cite-backlink"><b><a href="#cite_ref-114">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation cs2"><a rel="nofollow" class="external text" href="https://www.theverge.com/2021/9/7/22661291/apple-car-chief-ford-doug-field"><i>"Apple’s car chief is heading to Ford"</i></a>, <a href="/wiki/The_Verge" title="The Verge">The Verge</a>, September 7, 2021<span class="reference-accessdate">, retrieved <span class="nowrap">October 12,</span> 2024</span></cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=%22Apple%E2%80%99s+car+chief+is+heading+to+Ford%22&amp;rft.pub=The+Verge&amp;rft.date=2021-09-07&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2021%2F9%2F7%2F22661291%2Fapple-car-chief-ford-doug-field&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+car+project" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Citation" title="Template:Citation">citation</a>}}</code>: CS1 maint: date and year (<a href="/wiki/Category:CS1_maint:_date_and_year" title="Category:CS1 maint: date and year">link</a>)</span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Apple_car_project&amp;action=edit&amp;section=15" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239549316">.mw-parser-output .refbegin{margin-bottom:0.5em}.mw-parser-output .refbegin-hanging-indents>ul{margin-left:0}.mw-parser-output .refbegin-hanging-indents>ul>li{margin-left:0;padding-left:3.2em;text-indent:-3.2em}.mw-parser-output .refbegin-hanging-indents ul,.mw-parser-output .refbegin-hanging-indents ul li{list-style:none}@media(max-width:720px){.mw-parser-output .refbegin-hanging-indents>ul>li{padding-left:1.6em;text-indent:-1.6em}}.mw-parser-output .refbegin-columns{margin-top:0.3em}.mw-parser-output .refbegin-columns ul{margin-top:0}.mw-parser-output .refbegin-columns li{page-break-inside:avoid;break-inside:avoid-column}@media screen{.mw-parser-output .refbegin{font-size:90%}}</style><div class="refbegin" style=""> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBloomberg_Originals2024" class="citation audio-visual cs1"><a href="/wiki/Bloomberg_Originals" class="mw-redirect" title="Bloomberg Originals">Bloomberg Originals</a> (March 8, 2024). <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=viu9AtdzUEM"><i>What Killed the Apple Car?</i></a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240308091428/https://www.youtube.com/watch?v=viu9AtdzUEM">Archived</a> from the original on March 8, 2024<span class="reference-accessdate">. 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href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems58" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" class="mw-redirect" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a> <ul><li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li></ul></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Apple_Invites" title="Apple Invites">Invites</a></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li> <li><a href="/wiki/Apple_Michigan_Avenue" title="Apple Michigan Avenue">Michigan Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a href="/wiki/IAd" title="IAd">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></li> <li><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></li> <li><a href="/wiki/Emagic" title="Emagic">Emagic</a></li> <li><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></li> <li><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></li> <li><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></li> <li><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></li> <li><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></li> <li><a href="/wiki/Metaio" title="Metaio">Metaio</a></li> <li><a href="/wiki/NeXT" title="NeXT">NeXT</a></li> <li><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></li> <li><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></li> <li><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></li> <li><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></li> <li><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple&#39;s EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a href="/wiki/Typography_of_Apple_Inc." title="Typography of Apple Inc.">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">2024 U.S. antitrust case</a></li> <li><a href="/wiki/Apple_Inc._v._Pepper" title="Apple Inc. v. Pepper">App Store antitrust case</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a class="mw-selflink selflink">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Kevan_Parekh" title="Kevan Parekh">Kevan Parekh</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O&#39;Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Campbell_(business_executive)" title="Bill Campbell (business executive)">Bill Campbell</a></li> <li><a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Larry_Ellison" title="Larry Ellison">Larry Ellison</a></li> <li><a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a></li> <li><a href="/wiki/Bob_Iger" title="Bob Iger">Robert A. Iger</a></li> <li><a href="/wiki/Delano_Lewis" title="Delano Lewis">Delano Lewis</a></li> <li><a href="/wiki/Arthur_Rock" title="Arthur Rock">Arthur Rock</a></li> <li><a href="/wiki/Eric_Schmidt" title="Eric Schmidt">Eric Schmidt</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Edgar_S._Woolard_Jr." title="Edgar S. Woolard Jr.">Edgar S. 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