London Series Trafalgar Square Takeover 2024

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</div> </div> </div> <div class="post-header__media"> <img data-src="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1619/h:1080/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/1_MLB_TSQ24-scaled.jpg" data-lazy-load alt="" style="--ratio:0.666796875"> </div> </section> <section class="text-with-label" > <hr data-scroll-var data-start="top 70%" data-once="true"> <div class="text-with-label__inner row"> <div class="text-with-label__title column small-full medium-8"> <h2 class="label caps font-regular"> ABOUT THE PROJECT </h2> </div> <div class="p medium-body column small-full medium-half "> <h3>The three day baseball fan festival returned to London</h3> <p>Celebrating the best of baseball culture with an unrivalled fan festival, MLB returned to the UK in a big way with their 2024 London Series Trafalgar Square Takeover.</p> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-full"> <div class="media-row__item" data-scroll data-start="top bottom"> <img data-src="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1619/h:1080/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/2_MLB_TSQ24-scaled.jpg" data-lazy-load alt="" style="--ratio:0.666796875"> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-unbalanced"> <div class="media-row__item" data-scroll data-start="top bottom"> <video data-src="https://imagination.com/wp-content/uploads/2024/08/3_TSq-2024-PROMO-1x1_V1_20240407.mp4" data-lazy-load muted autoplay playsinline loop style="--ratio:0.8"></video> </div> <div class="media-row__item" data-scroll data-start="top bottom"> <video data-src="https://imagination.com/wp-content/uploads/2024/08/4_MLB_CGI_TSQ_SOCIAL_MEDIA_290524.mp4" data-lazy-load muted autoplay playsinline loop style="--ratio:0.8"></video> </div> </div> </section> <section class="text-with-label" > <hr data-scroll-var data-start="top 70%" data-once="true"> <div class="text-with-label__inner row"> <div class="text-with-label__title column small-full medium-8"> <h2 class="label caps font-regular"> CHALLENGE </h2> </div> <div class="p medium-body column small-full medium-half "> <p>Building on the success of the 2023 Trafalgar Square Takeover, MLB once again transformed the iconic landmark for fans to experience baseball with a line-up of activities, ballpark food, MLB merchandise and a full programme of entertainment including live screening of both games of the MLB World Tour: London Series.</p> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-full"> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async fetchpriority="high" data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-7FWE3Wrn/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:1addf3824c8950d05fadc16e8fb3fa3f/directUpload/5_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-unbalanced"> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async fetchpriority="high" data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-Ci-u20dJ/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:29eaad8c9ebed34e2e8eda16394623af/directUpload/6_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async fetchpriority="high" data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-R4Q4y11r/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:60d1e8976669ab6ddac78da1917dc292/directUpload/7_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> </div> </section> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="683" src="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1024/h:683/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg" alt="" class="wp-image-203079" style="aspect-ratio:16/9;object-fit:cover" srcset="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1024/h:683/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg 1024w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:300/h:200/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg 300w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:768/h:512/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg 768w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1536/h:1024/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg 1536w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1620/h:1080/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/8_MLB_TSQ24.jpg 1920w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="683" src="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1024/h:683/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg" alt="" class="wp-image-203078" style="aspect-ratio:16/9;object-fit:cover" srcset="https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1024/h:683/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg 1024w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:300/h:200/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg 300w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:768/h:512/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg 768w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1536/h:1024/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg 1536w, https://mlksaqjhbvfw.i.optimole.com/cb:Oqlc.c34a/w:1620/h:1080/q:mauto/f:best/https://imagination.com/wp-content/uploads/2024/08/9_MLB_TSQ24.jpg 1920w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure> <section class="media-row" > <div class="media-row__inner is-balanced"> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-G6LcVX1w/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:0b4c6ea757b298e64c1906a95c5aaabf/directUpload/10_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-BH4yEnse/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:5a12e15bfc3cfb9feedeb4662e088700/directUpload/11_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> </div> </section> <section class="text-with-label" > <hr data-scroll-var data-start="top 70%" data-once="true"> <div class="text-with-label__inner row"> <div class="text-with-label__title column small-full medium-8"> <h2 class="label caps font-regular"> THE OUTCOME </h2> </div> <div class="p medium-body column small-full medium-half "> <h3>Mets-Phillies rivalry</h3> <p>This year, the New York Mets took on the Philadelphia Phillies in a two-game series at London Stadium, which we brought to life through distinctive, bold branding throughout the festival. With a variety of original merch and ballpark-food inspired food from each city (including plenty of hot dogs!), we created a playground for cultural collaborations and made it clear that MLB had come to town.</p> <h3>Bringing more drama</h3> <p>We stepped up the engaging content with a series of fan attractions such as onstage competitions, a Friday night pub quiz, a Glambot for take-home souvenirs and Fleur East headlining with her DJ set on Saturday night. But the real star of the show was when baseball legends Daniel Murphy and Chase Utley teamed up with superhuman Gladiators Apollo and Fire to go head to head in The Cage, setting the tone of the festival for the rest of the weekend.</p> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-full"> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-KTFCTcN9/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:28530f648ac20827827bd57942d26685/directUpload/12_MLB_TSQ24.png" data-lazy-load alt="" style="--ratio:0.5609375"> </div> </div> </section> <section class="text-with-label" > <hr data-scroll-var data-start="top 70%" data-once="true"> <div class="text-with-label__inner row"> <div class="text-with-label__title column small-full medium-8"> <h2 class="label caps font-regular"> THE OUTCOME </h2> </div> <div class="p medium-body column small-full medium-half "> <h3>Evolution of The Cage</h3> <p>The centre of the festival was the new and improved version of The Cage, MLB’s unique, immersive digital baseball experience. We updated The Cage to use the latest ball tracking technology, giving visitors the chance to smash home runs in Trafalgar Square and hit real baseballs that are digitally visualised soaring over London’s skyline. The dimension-defying experience blended real life and virtual gameplay, offering an interactive and memorable moment for a whole new generation of baseball fans.</p> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-full"> <div class="media-row__item" data-scroll data-start="top bottom"> <img decoding=async data-src="https://mlksaqjhbvfw.i.optimole.com/co-ZpyQ-3qU-9DKV/w:auto/h:auto/cb:Oqlc.c34a/f:best/q:mauto/id:42607a987a84a2a589209be1da1561c9/directUpload/13_MLB_TSQ24.jpg" data-lazy-load alt="" style="--ratio:0.66666666666667"> </div> </div> </section> <section class="media-row" > <div class="media-row__inner is-balanced"> <div class="media-row__item" data-scroll data-start="top bottom"> <video data-src="https://imagination.com/wp-content/uploads/2024/08/MLB-TSQ24-Cage.mp4" data-lazy-load muted autoplay playsinline loop style="--ratio:0.5625"></video> </div> <div class="media-row__item" data-scroll data-start="top bottom"> <video 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