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Main thing on your mind: Who's taking care of me?</p> <p>With <a href="/web/20100114183103/http://unicast.com/products.aspx" title="Cutting-Edge Products">cutting-edge products</a> that combine the best formats and features in the business, a powerful ad platform and proven launch process, we’ve got you covered. Smooth rollouts. Ads that function as specified. Problems quickly resolved.</p> <p>Simply put: We execute flawlessly so you shine.</p> <ul class="list"> <li> <h4>Rely on Our Experience</h4> <p>Our close relationships with premiere publishers — MSN, FOX, MySpace and AOL, ABC, CBS and NBC to name a few — make it easy. No waiting for demo links, creative tweaks or ad tags. We traffic tags for you and test the functionality to make sure it works as intended. Target by geography or bandwidth, or sequence impressions by ad order. We’ll ensure that strategy and performance are consistent across your placements and provide critical insights to get you to your campaign goals.</p> </li> <li> <h4>Superior Support</h4> <p>At Unicast, the difference is personal. Get superior support from people you know. Us. No frustrating waiting. We’ll align with your team's workflow, offering direct phone, email and IM access. Dedicated campaign managers, creative producers, developers and support teams in <a href="/web/20100114183103/http://unicast.com/contact.aspx" title="Locations Near You">locations near you</a> make it happen.</p> </li> </ul> <p><strong>Want to learn more about our services?</strong><br/> See <a href="/web/20100114183103/http://unicast.com/services/creative-support.aspx" title="Creative Support">Creative Support</a> and <a href="/web/20100114183103/http://unicast.com/services/reporting-analytics.aspx" title="Reporting & Analytics">Reporting & Analytics</a></p> </div> <div class="grid_6 omega"> <div class="green_box"> <h4>Flexible Services, Powerful Platform</h4> <p>The Unicast Ad Platform gives you direct access to <a href="/web/20100114183103/http://unicast.com/products.aspx" title="Cutting-Edge Products">our products</a> via powerful self-service tools. Control as much of the creative, management and measurement process as you see fit, rely on us for the rest.</p> <span class="green_box_bottom"> </span></div> <h3 class="half">Experience Our Products</h3> <ul class="showcase"> <li class="first_li"><a href="/web/20100114183103/http://unicast.com/showcase.aspx#/p/25" title="Mars: Starburst "FaveReds""><img src="/web/20100114183103im_/http://unicast.com/Showcases/images/starburst_feature.aspx" alt="Mars: Starburst "FaveReds" preview"/></a><h4>Mars: Starburst "FaveReds"</h4><p>Animation expands over the page with a transparent layer to introduce a diva-licious set of juicy new FaveReds flavors from Starburst.</p><p><a href="http://web.archive.org/web/20100114183103/http://salesdemo.unicast.com/vla/asset/demo/152_172035/index.html" title="Launch Ad" class="launch_ad">Launch Ad</a> / <a href="/web/20100114183103/http://unicast.com/showcase.aspx#/p/25" title="View Details">View Details</a></p></li> <li><a href="/web/20100114183103/http://unicast.com/showcase.aspx#/p/51" title="Bravo: The Fashion Show"><img src="/web/20100114183103im_/http://unicast.com/Showcases/images/fashion_feature.aspx" alt="Bravo: The Fashion Show preview"/></a><h4>Bravo: The Fashion Show</h4><p>This ad temporarily pushes the MSN home page down to promote the premiere of Bravo鈥檚 "The Fashion Show."</p><p><a href="http://web.archive.org/web/20100114183103/http://salesdemo.unicast.com/vla/asset/demo/2823_190547/index.html" title="Launch Ad" class="launch_ad">Launch Ad</a> / <a href="/web/20100114183103/http://unicast.com/showcase.aspx#/p/51" title="View Details">View Details</a></p></li> </ul> <div class="border_top"> <p><strong>Want to see more?</strong> Visit our <a href="/web/20100114183103/http://unicast.com/showcase.aspx" title="Visit the Showcase">Showcase</a></p> </div> </div> </div> <div id="footer" class="grid_12 border_top"> <div class="grid_6 alpha"> <ul class="sec_nav"> <li><a href="http://web.archive.org/web/20100114183103/http://adplatform.unicast.com/fuse/" class="new_window" title="Unicast Client Login">Client Login</a></li> <li><a href="/web/20100114183103/http://unicast.com/privacy-policy.aspx" title="Unicast Privacy Policy & Terms of Use">Privacy Policy & Terms of Use</a></li> </ul> </div> <div class="grid_6 omega text_right"> <p><strong>Have a big idea?</strong> We can help you make it a reality. <strong>212-201-0800</strong> / <a href="/web/20100114183103/http://unicast.com/contact.aspx" title="Contact Unicast">Contact Us</a></p> </div> </div> </div> </form> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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