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</script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=bby1;tile=2;sz=212x90;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=bby1;tile=2;sz=212x90;ord=123456789" border="0" alt=""/></a> </noscript> </td> </tr> </tbody> </table> </div> </div> <div id="container"> <div id="container_left"> <div class="navigation_menu"> <div class="navigation_menu_left"> <strong>Where am I?</strong> › <a href="/web/20100805171255/http://www.clickz.com/">Home</a> › <a href="/web/20100805171255/http://www.clickz.com/type/column">Column</a> › <a href="/web/20100805171255/http://www.clickz.com/category/analytics">Analytics</a> › <a href="/web/20100805171255/http://www.clickz.com/category/analytics/actionable-analysis">Actionable Analysis</a> </div> </div> <div class="page_heading page_padding_fix"> <h1>Actionable Analysis</h1> <div class="landing_desc"> <p>Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!</p> </div> <div class="left_common_block category_landing_content"> <div class="featured_articles category_image_right without_image"> <h2><a href="/web/20100805171255/http://www.clickz.com/clickz/column/1725339/does-viral-video-translate-marketing-success" title="Does Viral Video Translate to Marketing Success?">Does Viral Video Translate to Marketing Success? </a></h2> <p> 27 questions to determine branding effectiveness. </p> <p class="author_date_link"> <a href="/web/20100805171255/http://www.clickz.com/author/profile/1074/heidi-cohen" class="author_name" title="Heidi Cohen">Heidi Cohen</a> |<span class="category_header"> <a href="/web/20100805171255/http://www.clickz.com/category/analytics/actionable-analysis" title="Actionable Analysis">Actionable Analysis</a></span> |<span> July 26, 2010</span> <span class="js-kit-comments-count" path="/clickz/column/1725339/does-viral-video-translate-marketing-success"></span> </p> </div> </div> </div> <div class="left_common_block"> <div class="main_experts_block"> <div class="recent_article_right_block"> <div class="landing_content_menu landing_recent_articles block_child"> <p class="topic_heading"> Topics in Analytics: </p> <ul class="landing_inner_menu"> <li><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/actionable-analysis" class="active" title="Actionable Analysis">Actionable Analysis</a></li> <li><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/analyzing-customer-data" title="Analyzing Customer Data">Analyzing Customer Data</a></li> <li><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/conversion-roi" title="Conversion & ROI">Conversion & ROI</a></li> <li><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/roi-marketing" title="ROI Marketing">ROI Marketing</a></li> <li><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/verifying-business-value" title="Verifying Business Value">Verifying Business Value</a></li> </ul> </div> </div> <div class="content_category_article"> <div class="category_recent_articles"> <h2><a href="/web/20100805171255/http://www.clickz.com/clickz/column/1722164/ways-use-social-media-promote-marketing-events" title="7 Ways to Use Social Media to Promote Marketing Events">7 Ways to Use Social Media to Promote Marketing Events</a></h2> <p> Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. </p> <p class="author_date_link"> <a href="/web/20100805171255/http://www.clickz.com/author/profile/1074/heidi-cohen" class="author_name" title="Heidi Cohen">Heidi Cohen</a> |<span class="category_header"> <a href="/web/20100805171255/http://www.clickz.com/category/analytics/actionable-analysis" title="Actionable Analysis">Actionable Analysis</a></span> |<span> July 12, 2010</span> <span class="js-kit-comments-count" path="/clickz/column/1722164/ways-use-social-media-promote-marketing-events"></span> </p> </div> <div class="category_recent_articles"> <h2><a href="/web/20100805171255/http://www.clickz.com/clickz/column/1705532/actionable-facebook-tactics-marketers" title="7 Actionable Facebook Tactics for Marketers">7 Actionable Facebook Tactics for Marketers</a></h2> <p> Facebook has emerged as a powerful marketing medium. 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Subscribe today! </p> <div class="search_block_right"> <form action="https://web.archive.org/web/20100805171255/http://newsletters.clickz.com/s/" method="post" onsubmit="return validateForm(this);"> <input type="hidden" name="_account_id" value="363"> <input type="hidden" name="_table_id" value="1"> <input type="hidden" name="_dedupe" value="1"> <input type="hidden" name="_email_field" value="1.email"> <input type="hidden" name="_static_update" value="1"> <input type="hidden" name="_send_dupe" value="1"> <input type="hidden" name="_send_copy" value="1"> <input type="hidden" name="_rp" value="form:26"> <input type="hidden" name="_copy_campaign_id" value="11706"> <input type="hidden" name="_copy_launch_id" value="11186"> <input name="2.clickz_analytics_newsletter" value="True" type="hidden"> <input name="_table_id" value="1" type="hidden"> <input name="1.email" title="E-mail Address" class="search_text_box" value="E-mail Address" maxlength="40" id="subscribe_newsletters" type="text" validate="email"> <input value="SUBSCRIBE" id="subscribe_newsletters_id" class="search_submit_tab" type="submit"> </form> </div> <div class="bottom_more_link"> <a href="/web/20100805171255/http://www.clickz.com/newsletter/clickz-analytics">SEE EXAMPLE</a> | <a href="/web/20100805171255/http://www.clickz.com/newsletters">MORE OPTIONS</a> </div> </div> </div> <div class="error_text"> </div> <div class="right_grey_common_block"> <h3><span>UPCOMING EVENTS</span></h3> <div class="webcasts"> <div class="webcasts_block"><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/sanfrancisco"><img alt="SES San Francisco" border="0" src="/web/20100805171255im_/http://www.clickz.com/IMG/025/108025/ses-conf-and-expo-vert.png?1279570394" class="left" style="margin:5px 8px 0 0" title="SES San Francisco"/></a> <h5><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/sanfrancisco" target="_blank">SES San Francisco</a></h5> <p>August 16-20, 2010</p> </div> <div class="webcasts_block"><a href="https://web.archive.org/web/20100805171255/http://www.connectedmarketingweek.com/" target="_blank"><img alt="ClickZ Connected Marketing Week" border="0" src="/web/20100805171255im_/http://www.clickz.com/IMG/026/108026/clickz-square.png?1279571294" class="left" style="margin:5px 8px 0 0" title="ClickZ Connected Marketing Week"/></a> <h5><a href="https://web.archive.org/web/20100805171255/http://www.connectedmarketingweek.com/" target="_blank">Connected Marketing Week</a></h5> <p>August 16-20, 2010</p> </div> <div class="webcasts_block"><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/hongkong"><img alt="SES Hong Kong" border="0" src="/web/20100805171255im_/http://www.clickz.com/IMG/025/108025/ses-conf-and-expo-vert.png?1279570394" class="left" style="margin:5px 8px 0 0" title="SES Hong Kong"/></a> <h5><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/hongkong" target="_blank">SES Hong Kong</a></h5> <p>September 13-14, 2010</p> </div> <div class="webcasts_block"><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/chicago"><img alt="SES Chicago" border="0" src="/web/20100805171255im_/http://www.clickz.com/IMG/025/108025/ses-conf-and-expo-vert.png?1279570394" class="left" style="margin:5px 8px 0 0" title="SES Chicago"/></a> <h5><a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/chicago" target="_blank">SES Chicago</a></h5> <p>October 18-22, 2010</p> </div> <div class="bottom_more_link"> <a href="https://web.archive.org/web/20100805171255/http://www.searchenginestrategies.com/" target="_blank">MORE</a> </div> </div> </div> <div class="right_grey_common_block"> <h3><span>WEBCASTS</span><a href="/web/20100805171255/http://www.clickz.com/webcasts" class="float_right"><img alt="webcast" src="/web/20100805171255im_/http://www.clickz.com/images/audio.gif?1277985254"/></a></h3> <div class="webcasts"> <div class="webcasts_block"> <h5><a href="https://web.archive.org/web/20100805171255/http://w.on24.com/r.htm?e=232223&s=1&k=F1016523617A2B5BC8E08937E2FD8F80" target="_blank">Accelerating Trust: How to Improve Conversion Rates from Click to Submit to Purchase</a> </h5> <p> Tuesday, August 10, 2010 </p> <p> 2:00pm EDT / 11:00am PDT </p> </div> <div class="bottom_more_link"> <a href="/web/20100805171255/http://www.clickz.com/webcasts">MORE</a> </div> </div> </div> <div class="right_grey_common_block"> <h3><span>JOBS</span></h3> <div class="webcasts job_webcast"> <div class="webcasts_block"> <h5><a href="https://web.archive.org/web/20100805171255/http://jobs.clickz.com/job/0ac400b73b24979aaa233327b52107aa" target="_blank">Marketing Assistant</a></h5> <p> OfficeTeam, Spokane, United States </p> </div> <div class="webcasts_block"> <h5><a href="https://web.archive.org/web/20100805171255/http://jobs.clickz.com/job/3f88780de16efa37d72335f7f4765d6d" target="_blank">Marketing Executive</a></h5> <p> Adecco - Chester, Flint, United States </p> </div> <div class="webcasts_block"> <h5><a href="https://web.archive.org/web/20100805171255/http://jobs.clickz.com/job/345231f59548a6a7278b0db6abc39eab" target="_blank">Marketing Assistant</a></h5> <p> OfficeTeam, San Mateo, United States </p> </div> <div class="search_block_right"> <form action="https://web.archive.org/web/20100805171255/http://jobs.clickz.com/c/search_results.cfm" method="get" target="_blank"> <input class="search_text_box" id="search_job" name="keywords" title="Search Jobs" type="text" value=""/> <input class="search_submit_tab" id="search_job_id" type="submit" value="SEARCH"/> </form> <label for="search_job"> Search </label> </div> <div class="bottom_more_link"> <a href="https://web.archive.org/web/20100805171255/http://jobs.clickz.com/">MORE</a> </div> </div> <!-- --> </div> <div class="right_white_common_block"> <div class="ad_space"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=mpu2;tile=4;sz=200x200,300x250,336x280,300x600;gs_cat='+gs_channels +';ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=mpu2;tile=4;sz=200x200,300x250,336x280,300x600;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=mpu2;tile=4;sz=200x200,300x250,336x280,300x600;ord=123456789" border="0" alt=""/></a> </noscript> </div> </div> <div class="right_grey_common_block"> <h3> <span>WHITE PAPERS</span> <a href="https://web.archive.org/web/20100805171255/http://whitepapers.clickz.com/" class="float_right"><img alt="whitepaper" src="/web/20100805171255im_/http://www.clickz.com/images/whitepaper.gif?1277985283"/></a> </h3> <div class="webcasts"> <script type="text/javascript" src="https://web.archive.org/web/20100805171255js_/http://jsc.madisonlogic.com/jsc?pub=100&pgr=86&tgt=832&src=1213&layrf=5082"> </script> </div> </div> </div> </div> <div id="wrapperfooter"> <div class="header_advertisement"> <table cellspacing="0" cellpadding="0"> <tbody> <tr> <td class="leader_board_big"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=lb2;tile=5;sz=234x60,468x60,728x90;gs_cat='+gs_channels +';ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=lb2;tile=5;sz=234x60,468x60,728x90;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=lb2;tile=5;sz=234x60,468x60,728x90;ord=123456789" border="0" alt=""/></a> </noscript> </td> <td class="leader_board_baby"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=bby2;tile=6;sz=212x90;gs_cat='+gs_channels +';ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=bby2;tile=6;sz=212x90;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/column/analytics/actionable-analysis;page=index;artid=;topcat=analytics;cat=actionable-analysis;static=;sect=column;pos=bby2;tile=6;sz=212x90;ord=123456789" border="0" alt=""/></a> </noscript> </td> </tr> </tbody> </table> </div> <div class="clickz_topics"> <div class="clickz_topics_inner"> <h3>CLICKZ TOPICS</h3> <ul class="clickz_topics_list"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/news">News</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/news">News</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/news/category/uk-europe">UK & Europe</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/news/category/politics-advocacy">Politics & Advocacy</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x60;pos=x60;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x60;pos=x60;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x60;pos=x60;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> <ul class="clickz_topics_list margin-left"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy">E-mail Strategy</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy/b2b-email-marketing">B2B E-mail Marketing</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x36;pos=x36;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x36;pos=x36;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x36;pos=x36;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy/email-delivery">E-mail Delivery</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x37;pos=x37;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x37;pos=x37;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x37;pos=x37;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy/email-marketing">E-mail Marketing</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x40;pos=x40;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x40;pos=x40;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x40;pos=x40;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy/email-marketing-optimization">E-mail Marketing Optimization</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x43;pos=x43;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x43;pos=x43;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x43;pos=x43;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/email-strategy/email-marketing-best-practices">E-mail Marketing Best Practices</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x92;pos=x92;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x92;pos=x92;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x92;pos=x92;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> <ul class="clickz_topics_list margin-left"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics">Analytics</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/actionable-analysis">Actionable Analysis</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x44;pos=x44;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x44;pos=x44;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x44;pos=x44;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/analyzing-customer-data">Analyzing Customer Data</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x45;pos=x45;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x45;pos=x45;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x45;pos=x45;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/conversion-roi">Conversion & ROI</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x91;pos=x91;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x91;pos=x91;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x91;pos=x91;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/roi-marketing">ROI Marketing</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x57;pos=x57;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x57;pos=x57;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x57;pos=x57;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/analytics/verifying-business-value">Verifying Business Value</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x94;pos=x94;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x94;pos=x94;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x94;pos=x94;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> <ul class="clickz_topics_list margin-left"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy">Marketing Strategy</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/digital-marketing-trends">Digital Marketing Trends</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x39;pos=x39;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x39;pos=x39;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x39;pos=x39;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/emarketing-strategies">E-Marketing Strategies</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x48;pos=x48;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x48;pos=x48;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x48;pos=x48;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/integrated-marketing">Integrated Marketing</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x25;pos=x25;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x25;pos=x25;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x25;pos=x25;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/whats-the-buzz">What's the Buzz?</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x51;pos=x51;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x51;pos=x51;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x51;pos=x51;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/conference-call">Conference Call</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x93;pos=x93;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x93;pos=x93;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x93;pos=x93;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/social-media">Social Media</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x90;pos=x90;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x90;pos=x90;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x90;pos=x90;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/marketing-strategy/social-commerce">Social Commerce</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x47;pos=x47;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x47;pos=x47;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x47;pos=x47;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> <ul class="clickz_topics_list margin-left"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy">Media Strategy</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/media-planning">Media Planning</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x52;pos=x52;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x52;pos=x52;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x52;pos=x52;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/media-buying">Media Buying</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x50;pos=x50;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x50;pos=x50;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x50;pos=x50;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/behavioral-marketing">Behavioral Marketing</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x53;pos=x53;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x53;pos=x53;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x53;pos=x53;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/emerging-marketing-tools">Emerging Marketing Tools</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x42;pos=x42;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x42;pos=x42;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x42;pos=x42;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/real-time-bidding">Real-Time Bidding</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x41;pos=x41;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x41;pos=x41;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x41;pos=x41;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/media-strategy/mobile">Mobile</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x55;pos=x55;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x55;pos=x55;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x55;pos=x55;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> <ul class="clickz_topics_list clickz_topics_list_last"> <li class="clickz_topics_list_heading"> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing">Search Marketing</a></h4> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing/sem">SEM</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x56;pos=x56;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x56;pos=x56;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x56;pos=x56;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing/seo">SEO</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x46;pos=x46;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x46;pos=x46;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x46;pos=x46;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing/paid-search-strategies">Paid Search Strategies</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x58;pos=x58;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x58;pos=x58;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x58;pos=x58;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing/local-mobile-search">Local & Mobile Search</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x54;pos=x54;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x54;pos=x54;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x54;pos=x54;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> <li> <h4><a href="/web/20100805171255/http://www.clickz.com/type/column/category/search-marketing/search-marketing-101">Search Marketing 101</a></h4> <div class="sponsored"> <p> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/adj/clickz.us/topics/x59;pos=x59;sz=1x1;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20100805171255/http://ad.doubleclick.net/jump/clickz.us/topics/x59;pos=x59;sz=1x1;ord=123456789" target="_blank"><img src="https://web.archive.org/web/20100805171255im_/http://ad.doubleclick.net/ad/clickz.us/topics/x59;pos=x59;sz=1x1;ord=123456789" border="0" alt=""/></a> </noscript> </p> </div> </li> </ul> </div> </div> <div class="clickz_footer"> <div class="clickz_footer_inner_top"> <ul class="footer_menu"> <li><a href="/web/20100805171255/http://www.clickz.com/static/about-us" title="About us">About us</a></li><li><a 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