CINXE.COM

Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen - Whitepaper - Silicon.de

<!DOCTYPE html> <!--[if IE 7]> <html class="ie ie7" lang="de-DE"> <![endif]--> <!--[if IE 8]> <html class="ie ie8" lang="de-DE"> <![endif]--> <!--[if !(IE 7) | !(IE 8) ]><!--> <html lang="de-DE"> <!--<![endif]--> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="pingback" href="https://whitepaper.silicon.de/wp/xmlrpc.php"> <!--[if lt IE 9]> <script src="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/js/html5.js"></script> <![endif]--> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO plugin v19.10 - https://yoast.com/wordpress/plugins/seo/ --> <title>Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen - Whitepaper - Silicon.de</title> <link rel="canonical" href="https://whitepaper.silicon.de/resource/durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen - Whitepaper - Silicon.de" /> <meta property="og:description" content="Der Einstieg in den Online-Handel lohnt sich, zumal immer mehr Konsumenten die Vorzüge des bequemen Online-Shoppings genießen wollen: Einkaufen geht einfach überall und man ist unabhängig von Ladenöffnungszeiten. Aber die Konsumenten haben auch konkrete Erwartungen an die Produkte, die sie kaufen und an den Service, zu dem der Bestellprozess, der Versand und Retouren gehören. Die" /> <meta property="og:url" content="https://whitepaper.silicon.de/resource/durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen/" /> <meta property="og:site_name" content="Whitepaper - Silicon.de" /> <meta property="article:publisher" content="https://www.facebook.com/silicon.de" /> <meta property="article:modified_time" content="2014-06-05T11:08:52+00:00" /> <meta property="og:image" content="https://whitepaper.silicon.de/wp-content/uploads/2014/04/Cover-Online.jpg" /> <meta property="og:image:width" content="454" /> <meta property="og:image:height" content="643" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@silicon_de" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//s.w.org' /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/whitepaper.silicon.de\/wp\/wp-includes\/js\/wp-emoji-release.min.js?ver=5.9.10"}}; /*! This file is auto-generated */ !function(e,a,t){var n,r,o,i=a.createElement("canvas"),p=i.getContext&&i.getContext("2d");function s(e,t){var a=String.fromCharCode;p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,e),0,0);e=i.toDataURL();return p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,t),0,0),e===i.toDataURL()}function c(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(o=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},r=0;r<o.length;r++)t.supports[o[r]]=function(e){if(!p||!p.fillText)return!1;switch(p.textBaseline="top",p.font="600 32px Arial",e){case"flag":return s([127987,65039,8205,9895,65039],[127987,65039,8203,9895,65039])?!1:!s([55356,56826,55356,56819],[55356,56826,8203,55356,56819])&&!s([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]);case"emoji":return!s([10084,65039,8205,55357,56613],[10084,65039,8203,55357,56613])}return!1}(o[r]),t.supports.everything=t.supports.everything&&t.supports[o[r]],"flag"!==o[r]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[o[r]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(n=t.source||{}).concatemoji?c(n.concatemoji):n.wpemoji&&n.twemoji&&(c(n.twemoji),c(n.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://whitepaper.silicon.de/wp/wp-includes/css/dist/block-library/style.min.css?ver=5.9.10' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <link rel='stylesheet' id='contact-form-7-css' href='https://whitepaper.silicon.de/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.5.1' type='text/css' media='all' /> <link rel='stylesheet' id='hutt-css' href='https://whitepaper.silicon.de/wp-content/plugins/kamino-hutt/assets/css/hutt.css?ver=1724812936' type='text/css' media='all' /> <link rel='stylesheet' id='kamino-resource-css' href='https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/refonte_v2/css/layout-resource.css?ver=1724812936' type='text/css' media='all' /> <link rel='stylesheet' id='taxonomy-image-plugin-public-css' href='https://whitepaper.silicon.de/wp-content/plugins/taxonomy-images/css/style.css?ver=0.9' type='text/css' media='screen' /> <link rel="stylesheet" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/css/silicon-style.css?ver=1724812936" type="text/css" async="async"> <link rel='stylesheet' id='wp-paginate-css' href='https://whitepaper.silicon.de/wp-content/plugins/wp-paginate-nme/wp-paginate.css?ver=1.2.3' type='text/css' media='screen' /> <script type='text/javascript' src='https://whitepaper.silicon.de/wp/wp-includes/js/jquery/jquery.min.js?ver=3.6.0' id='jquery-core-js'></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/plugins/kamino-hutt/assets/js/visible.min.js?ver=5.9.10' id='jquery-visible-js'></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/js/kamino-resource-public.js?ver=1.15.21' id='kamino-resource-js'></script> <script type='text/javascript' id='cookie-js-extra'> /* <![CDATA[ */ var kamino_cookie_data = {"KAMINO_ANABOLIC_COOKIE_NAME":"de9","KAMINO_SUBSCRIPTION_URL":"https:\/\/subscriber.silicon.de","KAMINO_SITE_NAME":"whitepaper.silicon.de","string_continue":"http%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F","string_continue_label":"Whitepaper+-+Silicon.de","string_edit_your_profile":"Bearbeiten Sie Ihr Profil","string_disconnect":"Disconnect","string_login":"Login","string_newsletter":"Newsletter","string_cookie_privacy_text":"Wir verwenden Cookies von Drittanbietern. Durch die weitere Nutzung der Website akzeptieren Sie die Verwendung dieser Cookies. Weitere Details finden Sie in unseren Cookie-Richtlinien.. <a href=\"http:\/\/www.silicon.de\/service\/datenschutz\/\" class=\"knowmore\">Mehr erfahren<\/a>","string_close":"Schlie\u00dfen","string_agree":"Ich stimme zu","string_donotshowmsg":"Diese Nachricht nicht noch einmal anzeigen"}; /* ]]> */ </script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/themes/kamino/assets/js/cookie.min.js?ver=1724812936' id='cookie-js'></script> <script type="text/javascript" src="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/js/utils-kamino.min.js?ver=1724812936" async="async" ></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/js/mobile_menu.js?ver=1724812936' id='mobile-menu-js'></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://whitepaper.silicon.de/wp/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://whitepaper.silicon.de/wp/wp-includes/wlwmanifest.xml" /> <link rel='shortlink' href='https://whitepaper.silicon.de/?p=1055' /> <meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1" /> <meta name="ahrefs-site-verification" content="f09ae51bbb87186a79eb663f3af1e37d0d6d28a6a2f26784d7850332b7eb4166"> <script>function _extends(){return(_extends=Object.assign||function(t){for(var e=1;e<arguments.length;e++){var n=arguments[e];for(var o in n)Object.prototype.hasOwnProperty.call(n,o)&&(t[o]=n[o])}return t}).apply(this,arguments)}function _typeof(t){return(_typeof="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(t){return typeof t}:function(t){return t&&"function"==typeof Symbol&&t.constructor===Symbol&&t!==Symbol.prototype?"symbol":typeof t})(t)}!function(t,e){"object"===("undefined"==typeof exports?"undefined":_typeof(exports))&&"undefined"!=typeof module?module.exports=e():"function"==typeof define&&define.amd?define(e):t.LazyLoad=e()}(this,function(){"use strict";var t="undefined"!=typeof window,e=t&&!("onscroll"in window)||"undefined"!=typeof navigator&&/(gle|ing|ro)bot|crawl|spider/i.test(navigator.userAgent),n=t&&"IntersectionObserver"in window,o=t&&"classList"in document.createElement("p"),r={elements_selector:"img",container:e||t?document:null,threshold:300,thresholds:null,data_src:"src",data_srcset:"srcset",data_sizes:"sizes",data_bg:"bg",class_loading:"loading",class_loaded:"loaded",class_error:"error",load_delay:0,auto_unobserve:!0,callback_enter:null,callback_exit:null,callback_reveal:null,callback_loaded:null,callback_error:null,callback_finish:null},a=function(t,e){return t.getAttribute("data-"+e)},s=function(t,e,n){var o="data-"+e;null!==n?t.setAttribute(o,n):t.removeAttribute(o)},i=function(t){return"true"===a(t,"was-processed")},c=function(t,e){return s(t,"ll-timeout",e)},l=function(t){return a(t,"ll-timeout")},u=function(t,e){var n,o=new t(e);try{n=new CustomEvent("LazyLoad::Initialized",{detail:{instance:o}})}catch(t){(n=document.createEvent("CustomEvent")).initCustomEvent("LazyLoad::Initialized",!1,!1,{instance:o})}window.dispatchEvent(n)};var d=function(t,e){t&&t(e)},f=function(t,e){t._loadingCount+=e,0===t._elements.length&&0===t._loadingCount&&d(t._settings.callback_finish)},_=function(t){for(var e,n=[],o=0;e=t.children[o];o+=1)"SOURCE"===e.tagName&&n.push(e);return n},v=function(t,e,n){n&&t.setAttribute(e,n)},b=function(t,e){v(t,"sizes",a(t,e.data_sizes)),v(t,"srcset",a(t,e.data_srcset)),v(t,"src",a(t,e.data_src))},g={IMG:function(t,e){var n=t.parentNode;n&&"PICTURE"===n.tagName&&_(n).forEach(function(t){b(t,e)});b(t,e)},IFRAME:function(t,e){v(t,"src",a(t,e.data_src))},VIDEO:function(t,e){_(t).forEach(function(t){v(t,"src",a(t,e.data_src))}),v(t,"src",a(t,e.data_src)),t.load()}},m=function(t,e){var n,o,r=e._settings,s=t.tagName,i=g[s];if(i)return i(t,r),f(e,1),void(e._elements=(n=e._elements,o=t,n.filter(function(t){return t!==o})));!function(t,e){var n=a(t,e.data_src),o=a(t,e.data_bg);n&&(t.style.backgroundImage='url("'.concat(n,'")')),o&&(t.style.backgroundImage=o)}(t,r)},h=function(t,e){o?t.classList.add(e):t.className+=(t.className?" ":"")+e},p=function(t,e,n){t.addEventListener(e,n)},y=function(t,e,n){t.removeEventListener(e,n)},E=function(t,e,n){y(t,"load",e),y(t,"loadeddata",e),y(t,"error",n)},w=function(t,e,n){var r=n._settings,a=e?r.class_loaded:r.class_error,s=e?r.callback_loaded:r.callback_error,i=t.target;!function(t,e){o?t.classList.remove(e):t.className=t.className.replace(new RegExp("(^|\\s+)"+e+"(\\s+|$)")," ").replace(/^\s+/,"").replace(/\s+$/,"")}(i,r.class_loading),h(i,a),d(s,i),f(n,-1)},k=function(t,e){var n=function n(r){w(r,!0,e),E(t,n,o)},o=function o(r){w(r,!1,e),E(t,n,o)};!function(t,e,n){p(t,"load",e),p(t,"loadeddata",e),p(t,"error",n)}(t,n,o)},I=["IMG","IFRAME","VIDEO"],L=function(t,e){var n=e._observer;z(t,e),n&&e._settings.auto_unobserve&&n.unobserve(t)},x=function(t){var e=l(t);e&&(clearTimeout(e),c(t,null))},A=function(t,e){var n=e._settings.load_delay,o=l(t);o||(o=setTimeout(function(){L(t,e),x(t)},n),c(t,o))},z=function(t,e,n){var o=e._settings;!n&&i(t)||(I.indexOf(t.tagName)>-1&&(k(t,e),h(t,o.class_loading)),m(t,e),function(t){s(t,"was-processed","true")}(t),d(o.callback_reveal,t))},O=function(t){return!!n&&(t._observer=new IntersectionObserver(function(e){e.forEach(function(e){return function(t){return t.intersectionRatio>0}(e)?function(t,e){var n=e._settings;d(n.callback_enter,t),n.load_delay?A(t,e):L(t,e)}(e.target,t):function(t,e){var n=e._settings;d(n.callback_exit,t),n.load_delay&&x(t)}(e.target,t)})},{root:(e=t._settings).container===document?null:e.container,rootMargin:e.thresholds||e.threshold+"px"}),!0);var e},N=function(t,e){this._settings=function(t){return _extends({},r,t)}(t),this._loadingCount=0,O(this),this.update(e)};return N.prototype={update:function(t){var n=this,o=this._settings,r=t||o.container.querySelectorAll(o.elements_selector);this._elements=function(t){return t.filter(function(t){return!i(t)})}(Array.prototype.slice.call(r)),!e&&this._observer?this._elements.forEach(function(t){n._observer.observe(t)}):this.loadAll()},destroy:function(){var t=this;this._observer&&(this._elements.forEach(function(e){t._observer.unobserve(e)}),this._observer=null),this._elements=null,this._settings=null},load:function(t,e){z(t,this,e)},loadAll:function(){var t=this;this._elements.forEach(function(e){L(e,t)})}},t&&function(t,e){if(e)if(e.length)for(var n,o=0;n=e[o];o+=1)u(t,n);else u(t,e)}(N,window.lazyLoadOptions),N}); lazyLoader = {init: function(e) {}};</script><meta property="og:image" content="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/germany.png" /> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <link rel="preload" href="https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/fonts/Lato/Lato-Black.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/fonts/OpenSans/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/fonts/OpenSans/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/refonte_v2/fonts/OpenSansCondensed/OpenSansCondensed-Bold.woff2" as="font" type="font/woff2" crossorigin> <script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'page': { 'publicationDate': '2014_04_15', 'author': 'anja_schmoll-trautmann', 'tagContent': undefined, 'format': 'white_paper_page', 'canonicalSite': undefined, 'parentPage': undefined, 'childPage': undefined, 'companyId': '67', 'contentId': undefined, 'templatePage': 'edito', 'orderId': undefined }, 'user': { 'userProfile': 'anonymous' } }); </script> <!-- Google Tag Manager --> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-NWGXDWB'); </script> <!-- End Google Tag Manager --> <link rel="shortcut icon" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-16x16.png" sizes="16x16"> <link rel="apple-icon" sizes="57x57" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-57x57.png"> <link rel="apple-icon" sizes="114x114" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-114x114.png"> <link rel="apple-icon" sizes="72x72" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-72x72.png"> <link rel="apple-icon" sizes="144x144" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-144x144.png"> <link rel="apple-icon" sizes="60x60" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-60x60.png"> <link rel="apple-icon" sizes="120x120" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-120x120.png"> <link rel="apple-icon" sizes="76x76" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-76x76.png"> <link rel="apple-icon" sizes="152x152" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-152x152.png"> <link rel="apple-icon" sizes="180x180" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-180x180.png"> <link rel="icon" type="image/png" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-96x96.png" sizes="96x96"> <link rel="icon" type="image/png" href="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-32x32.png" sizes="32x32"> <meta name="application-name" content="whitepaper.silicon.de"/> <meta name="msapplication-TileColor" content="#7272A0"/> <meta name="msapplication-square70x70logo" content="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-70x70.png"/> <meta name="msapplication-square150x150logo" content="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon--150x150.png"/> <meta name="msapplication-wide310x150logo" content="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-310x150.png"/> <meta name="msapplication-square310x310logo" content="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-310x310.png"/> <meta name="twitter:image" content="https://whitepaper.silicon.de/wp-content/uploads/2014/04/Cover-Online-212x300.jpg"/> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsArticle", "author": { "@type": "Person", "name": "Anja Schmoll-Trautmann" }, "name": "Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen", "description": "", "thumbnailUrl": "https://whitepaper.silicon.de/wp-content/uploads/2014/04/Cover-Online.jpg", "datePublished": "2014-04-15T00:00:00+02:00", "dateModified": "2014-06-05T13:08:52+02:00", "articleSection": "Business", "headline": "Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen", "image": { "@type": "ImageObject", "url": "https://whitepaper.silicon.de/wp-content/uploads/2014/04/Cover-Online.jpg", "width": "454", "height": "643" }, "publisher" : { "@type": "Organization", "name": "Whitepaper - Silicon.de", "logo" : { "@type": "ImageObject", "url": "https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/mstile-70x70.png", "width": "", "height": "" } }, "mainEntityOfPage": { "@type": "WebPage", "id": "https://whitepaper.silicon.de/resource/durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen/" } } </script> <!-- Asynchronous GPT tag --> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; </script> <!-- END asynchronous GPT tag --> <link rel="preconnect" href="//sdk.privacy-center.org" /> <script type="text/javascript"> window.gdprAppliesGlobally = true; window.didomiConfig = { app: { privacyPolicyURL: 'https://www.silicon.de/service/datenschutz', name: 'whitepaper.silicon.de', gdprAppliesGlobally: true, gdprAppliesWhenUnknown: true }, languages: { enabled: ['de'], // List of languages that visitors can use (must be a subset of the languages that we support) default: 'de' // Default language to use if the visitor uses a language that is not enabled }, tagManager: { provider: 'gtm' }, preferences: { canCloseWhenConsentIsMissing: true, } }; (function () { function a(e) { if (!window.frames[e]) { if (document.body && document.body.firstChild) { var t = document.body; var n = document.createElement("iframe"); n.style.display = "none"; n.name = e; n.title = e; t.insertBefore(n, t.firstChild) } else { setTimeout(function () { a(e) }, 5) } } } function e(n, r, o, c, s) { function e(e, t, n, a) { if (typeof n !== "function") { return } if (!window[r]) { window[r] = [] } var i = false; if (s) { i = s(e, t, n) } if (!i) { window[r].push({ command: e, parameter: t, callback: n, version: a }) } } e.stub = true; function t(a) { if (!window[n] || window[n].stub !== true) { return } if (!a.data) { return } var i = typeof a.data === "string"; var e; try { e = i ? JSON.parse(a.data) : a.data } catch (t) { return } if (e[o]) { var r = e[o]; window[n](r.command, r.parameter, function (e, t) { var n = {}; n[c] = { returnValue: e, success: t, callId: r.callId }; a.source.postMessage(i ? JSON.stringify(n) : n, "*") }, r.version) } } if (typeof window[n] !== "function") { window[n] = e; if (window.addEventListener) { window.addEventListener("message", t, false) } else { window.attachEvent("onmessage", t) } } } e("__tcfapi", "__tcfapiBuffer", "__tcfapiCall", "__tcfapiReturn"); a("__tcfapiLocator"); (function (e) { var t = document.createElement("script"); t.id = "spcloader"; t.type = "text/javascript"; t.async = true; t.src = "https://sdk.privacy-center.org/" + e + "/loader.js?target=" + document.location.hostname; t.charset = "utf-8"; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(t, n) })("39b2a1e4-3ac4-460e-abdd-96f2c4bf8fe5") })(); </script> <script type="text/javascript"> (function ($) { $(window).load(function() { AdBlocker = (function () { USE_ADBLOCK = null; function kamino_detect_adblock(){ var detect = 0; if( $('.dfp_ad').find('iframe').length == 0 ){ detect = 1; } if(detect == 1){ USE_ADBLOCK = true; } else{ USE_ADBLOCK = false; } return USE_ADBLOCK; } return kamino_detect_adblock(); })(); }); }(jQuery)); </script> </head> <body class="resource-template-default single single-resource postid-1055 germany whitepaper"> <div class="only-for-desktop"></div> <script type="text/javascript"> dfp_device_view = "mobile"; hutt_defineSlot = {}; hutt_defineSlot_slot_object = {}; hutt_defineSlot_slot_object_infinite_scroll = []; hutt_original_page_id = "1055"; //This will detect if we are on desktop or mobile device var only_for_desktop = jQuery(".only-for-desktop").filter(":visible"); if(only_for_desktop.length > 0){ dfp_device_view = "desktop"; } googletag.cmd.push(function() { googletag.pubads().enableSingleRequest();googletag.pubads().collapseEmptyDivs();googletag.pubads().disableInitialLoad();googletag.enableServices();}); </script> <script type="text/javascript" id="DESKTOP_SKIN-1055-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_SKIN-1055-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_SKIN-1055-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_SKIN-0 desktop sticky-DESKTOP_SKIN-1055-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[1, 1], "div-gpt-ad-DESKTOP_SKIN-1055-0").setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_SKIN-1055-0");});}</script><!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NWGXDWB" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header role="banner"> <div id="primary-bar" class=" titlewording "> <div class="wrapper clearfix"> <div class="btn-menu-mobile"><a href="#"></a></div> <ul id="menu-menu-right-navigation-menu-right" class="menu-mobile nav-menus"><li id="menu-item-10407" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-10407"><a href="https://whitepaper.silicon.de">Home Whitepapers</a></li> <li id="menu-item-10329" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10329"><a href="http://whitepaper.silicon.de/category/bigdata">Big Data</a></li> <li id="menu-item-10330" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10330"><a href="http://whitepaper.silicon.de/category/business">Business</a></li> <li id="menu-item-10331" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10331"><a href="http://whitepaper.silicon.de/category/client-desktop">Client &#038; Desktop</a></li> <li id="menu-item-10332" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10332"><a href="http://whitepaper.silicon.de/category/cloud">Cloud</a></li> <li id="menu-item-10333" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10333"><a href="http://whitepaper.silicon.de/category/internet">Internet</a></li> <li id="menu-item-10334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10334"><a href="http://whitepaper.silicon.de/category/mobility">Mobile</a></li> <li id="menu-item-10335" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10335"><a href="http://whitepaper.silicon.de/category/networks">Netzwerk</a></li> <li id="menu-item-10336" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10336"><a href="http://whitepaper.silicon.de/category/datacenter">Rechenzentrum</a></li> <li id="menu-item-10337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10337"><a href="http://whitepaper.silicon.de/category/security">Sicherheit</a></li> <li id="menu-item-10338" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10338"><a href="http://whitepaper.silicon.de/category/software">Software</a></li> <li id="menu-item-10339" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10339"><a href="http://whitepaper.silicon.de/category/storage">Storage</a></li> <li id="menu-item-10340" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10340"><a href="http://whitepaper.silicon.de/category/virtualization">Virtualization</a></li> </ul> <div class="site-title has_tagline "> <a href="https://www.silicon.de" title="Whitepaper &#8211; Silicon.de" rel="home"> <img src="https://whitepaper.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/silicon.png" alt="Whitepaper &#8211; Silicon.de"> </a> </div> <div class="top-menu"> <ul id="menu-top" class="nav-menus"><li id="menu-item-10380" class="follow menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10380"><a href="#">Folgen Sie uns</a> <ul class="sub-menu"> <li id="menu-item-10383" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10383"><a rel="nofollow" href="http://www.silicon.de/41589956/silicon-de-app-fuer-android-verfuegbar/">SILICON-APP</a></li> <li id="menu-item-10384" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10384"><a rel="nofollow" href="https://www.xing.com/news/pages/silicon-de-82">XING</a></li> <li id="menu-item-10385" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10385"><a rel="nofollow" href="https://www.linkedin.com/company/silicon-de">LinkedIn</a></li> <li id="menu-item-10386" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10386"><a rel="nofollow" href="https://twitter.com/silicon_de">Twitter</a></li> <li id="menu-item-10388" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10388"><a rel="nofollow" href="https://www.facebook.com/silicon.de">Facebook</a></li> <li id="menu-item-10389" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10389"><a rel="nofollow" href="http://www.silicon.de/service/feeds/">RSS-FEEDS</a></li> <li id="menu-item-10390" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10390"><a rel="nofollow" href="https://play.google.com/store/newsstand/news?id=CAowornkAQ">GOOGLE PLAY KIOSK</a></li> </ul> </li> <li id="menu-item-10381" class="newsletter menu-item menu-item-type-custom menu-item-object-custom menu-item-10381"><a href="#">Newsletter</a></li> <li id="menu-item-10382" class="connect menu-item menu-item-type-custom menu-item-object-custom menu-item-10382"><a href="#">Login</a></li> </ul> </div> <div class="search-button"> <form role="search" class="searchSubmitForm search-form" method="get" action="https://whitepaper.silicon.de/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="" value="" name="s" title="Search for:"/> <div class="icon-search"></div> </label> <input type="submit" class="search-submit" value="Search"/> </form> </div> </div> </div> <nav id="secondary-bar"> <div class="wrapper clearfix"> <ul id="menu-menu-right-navigation-menu-right-1" class="right nav-menus"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-10407"><a href="https://whitepaper.silicon.de">Home Whitepapers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10329"><a href="http://whitepaper.silicon.de/category/bigdata">Big Data</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10330"><a href="http://whitepaper.silicon.de/category/business">Business</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10331"><a href="http://whitepaper.silicon.de/category/client-desktop">Client &#038; Desktop</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10332"><a href="http://whitepaper.silicon.de/category/cloud">Cloud</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10333"><a href="http://whitepaper.silicon.de/category/internet">Internet</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10334"><a href="http://whitepaper.silicon.de/category/mobility">Mobile</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10335"><a href="http://whitepaper.silicon.de/category/networks">Netzwerk</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10336"><a href="http://whitepaper.silicon.de/category/datacenter">Rechenzentrum</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10337"><a href="http://whitepaper.silicon.de/category/security">Sicherheit</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10338"><a href="http://whitepaper.silicon.de/category/software">Software</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10339"><a href="http://whitepaper.silicon.de/category/storage">Storage</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10340"><a href="http://whitepaper.silicon.de/category/virtualization">Virtualization</a></li> </ul> <div class="mobileRightNav"> <div class="search-button"> <form role="search" class="searchSubmitForm search-form" method="get" action="https://whitepaper.silicon.de/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="" value="" name="s" title="Search for:"/> <div class="icon-search"></div> </label> <input type="submit" class="search-submit" value="Search"/> </form> </div> </div> </div> </nav> </header> <div id="page"> <!-- Page --> <div id="main" class="wrapper clearfix"> <!-- Main --> <script type="text/javascript" id="MOBILE_BANNER-1055-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_BANNER-1055-1");var device = "mobile";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_BANNER-1055-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-MOBILE_BANNER-1 mobile sticky-MOBILE_BANNER-1055-1");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[[320, 50], [300, 50]], "div-gpt-ad-MOBILE_BANNER-1055-1").setTargeting("pos", 1).setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-MOBILE_BANNER-1055-1");});}</script><script type="text/javascript" id="DESKTOP_MEGA-1055-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_MEGA-1055-1");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_MEGA-1055-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_MEGA-1 desktop sticky-DESKTOP_MEGA-1055-1");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[[728, 90], [728, 200], [970, 250], [970, 90], [1080, 90], [1080, 250], [970, 150], [900, 200], [1080, 200], [1014, 300], [1080, 440]], "div-gpt-ad-DESKTOP_MEGA-1055-1").setTargeting("pos", 1).setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_MEGA-1055-1");});}</script> <div id="middle_wrap" class="whitepaper"> <div id="breadcrumb" class="clearfix"> <ul><li class="catParent"><a href="/">Aktuell</a></li><li class="spacer">&raquo;</li><li class="cat"><a href="https://whitepaper.silicon.de">Whitepaper</a><li class="spacer">&raquo;</li><li class="cat"><a href="https://whitepaper.silicon.de/advertiser/sage/">Sage</a></li><ul> </div> <div class="clearfix size" id="middle"> <div class="currentWP" id="content" role="main"> <div class="rightContainer"> <div class="thumbLogo"> <div class="wrapper"> <div class="thumb" style=""> <img width="120" height="160" alt="" src="https://whitepaper.silicon.de/wp-content/uploads/2014/04/Cover-Online.jpg"> </div> <div style=" background-image:url(https://whitepaper.silicon.de/wp-content/uploads/2014/04/sage.gif)" class="logo"> <a href="https://whitepaper.silicon.de/advertiser/sage/"><img width="120" height="160" alt="" src="https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/images/1x1.gif"></a> </div> </div> </div> <ul class="sozialLinks"><li class="linkdin"><a href="http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen&url=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F" target="_blank" rel="nofollow" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen&url=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F', 'linkedin_sharer', 'toolbar=0,status=0,width=626,height=436'); return false" title="Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen auf LinkedIN teilen"><img src="https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/images/1x1.gif" width=20 height=20></a></li><li class="twitter"><a href="https://twitter.com/intent/tweet?source=webclient&text=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F" target="_blank" rel="nofollow" onClick="window.open('https://twitter.com/intent/tweet?source=webclient&text=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F', 'twitter_sharer', 'toolbar=0,status=0,width=626,height=436'); return false" title="Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen auf Twitter teilen"><img src="https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/images/1x1.gif" width=20 height=20></a></li></ul> </div> <div class="details"> <h1 class="title">Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen</h1> <div class="entry-content"> <p>Der Einstieg in den Online-Handel lohnt sich, zumal immer mehr Konsumenten die Vorzüge des bequemen Online-Shoppings genießen </p><script type="text/javascript" id="DESKTOP_IN_ARTICLE-1055-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_IN_ARTICLE-1055-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_IN_ARTICLE-1055-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_IN_ARTICLE-0 desktop sticky-DESKTOP_IN_ARTICLE-1055-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[7, 7], "div-gpt-ad-DESKTOP_IN_ARTICLE-1055-0").setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_IN_ARTICLE-1055-0");});}</script> <p>wollen: Einkaufen geht einfach überall und man ist unabhängig von Ladenöffnungszeiten. Aber die Konsumenten haben auch konkrete </p> <p>Erwartungen an die Produkte, die sie kaufen und an den Service, zu dem der Bestellprozess, der Versand und Retouren gehören. </p> <p>Die wünschenswerteste Veränderung für einen Online-Shop ist, dass das Geschäft wächst. Mit dem Wachstum ergeben sich natürlich neue Anforderungen an einen Shop, die Auftragsabwicklung und an die Lagerhaltung. Zudem sind Shops mit der rasch fortschreitenden Entwicklung digitaler Technologien konfrontiert. So wird zum Beispiel das Thema „Mobile Shopping“ immer wichtiger, weshalb es sich für jeden Shop-Betreiber empfiehlt, von Anfang an darüber nachzudenken, ob der Besucher sich im Shop auch mit Smartphone und Tablet „wohl fühlt“ und auf kleineren Screens sofort findet, was er sucht. </p> <p>In diesem Whitepaper finden Sie Antworten auf diese und weitere Fragen. </p> </div> <div class="tags"> <a href="https://whitepaper.silicon.de/category/business/" rel="category tag">Business</a> <a href="https://whitepaper.silicon.de/category/internet/" rel="category tag">Internet</a> <a href="https://whitepaper.silicon.de/category/software/" rel="category tag">Software</a> <a rel="category tag" class="green" href="https://whitepaper.silicon.de/advertiser/sage/">Sage</a> </div> <div class="mobTags"> <ul class="sozialLinks"><li class="linkdin"><a href="http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen&url=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F" target="_blank" rel="nofollow" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen&url=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F', 'linkedin_sharer', 'toolbar=0,status=0,width=626,height=436'); return false" title="Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen auf LinkedIN teilen"><img src="https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/images/1x1.gif" width=20 height=20></a></li><li class="twitter"><a href="https://twitter.com/intent/tweet?source=webclient&text=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F" target="_blank" rel="nofollow" onClick="window.open('https://twitter.com/intent/tweet?source=webclient&text=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F', 'twitter_sharer', 'toolbar=0,status=0,width=626,height=436'); return false" title="Durchstarten im Online-Handel: gezielt planen, erfolgreich wachsen auf Twitter teilen"><img src="https://whitepaper.silicon.de/wp-content/plugins/kamino-post-type-resource/public/assets/images/1x1.gif" width=20 height=20></a></li></ul> </div> </div> </div> <!-- #content --> <div class="type-title">&#8681; Registrieren &#8681;</div><iframe id="kamino_nme_registration_iframe" src="https://subscriber.silicon.de/de/public/form.php?domain=whitepaper.silicon.de&id=1055&return_label=Durchstarten+im+Online-Handel%3A+gezielt+planen%2C+erfolgreich+wachsen&t=a&m=1&stylesheet_url=https%3A%2F%2Fwhitepaper.silicon.de%2Fwp-content%2Fplugins%2Fkamino-post-type-resource%2Fpublic%2Fassets%2Fcss%2Fwp-form-brand-silicon.css&type=whitepaper&continue_confirmation=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F%3Fconfirmation%3Drequired&continue=https%3A%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F%3Fthank_you%3Dtrue&advertiser_name=Sage&target_form_url=%2F%2Fwhitepaper.silicon.de%2Fresource%2Fdurchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen%2F" frameborder="0" border="0" margin="0" padding="0" width="100%" height="1600" name="registration"></iframe> </div><!-- #primary --> </div><!-- End #middle_wrap--> </div><!-- End #main--> </div><!-- End #page --> <footer role="contentinfo" class="site-footer" id="footer"> <div id="bottom-menu" style="height: 0px;"></div> <div class="wrapper"> <aside class="widget widget_nav_menu" id="nav_menu-2"> <div class="widget-title">Services</div> <div class="menu-footer-1-container"> </div> </aside> <aside class="widget widget_nav_menu" id="nav_menu-3"> <div class="widget-title">Sites</div> <div class="menu-footer-2-container"> </div> </aside> <aside class="widget widget_nav_menu" id="nav_menu-4"> <div class="widget-title">Impressum</div> <div class="menu-footer-3-container"> </div> </aside> <aside class="widget widget_nav_menu" id="nav_menu-5"> <div class="widget-title">Kontakt</div> <div class="menu-footer-4-container"> </div> </aside> <aside class="widget widget_text int"><div class="textwidget"><span class="titel-flags">NetMedia International : </span><ul><li class="de"><a href="https://www.silicon.de/">Deutschland</a></li><li class="fr"><a href="https://www.silicon.fr/">Frankreich</a></li></ul><ul><li class="pt"><a href="https://www.bit.pt/">Portugal</a></li><li class="es"><a href="https://www.silicon.es/">Spanien</a></li><li class="uk"><a href="https://www.silicon.co.uk/">Großbritannien</a></li><li class="wo"><a href="https://www.nmg-international.com/">Weltweit</a></li></ul><span class="top-page"><a id="back-top" href="">Top of the page</a></span></div></aside> </div> <div class="site-info"> </div> <!-- .site-info --> </footer> <script type="text/javascript" id="DESKTOP_PRE_HOME-1055-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_PRE_HOME-1055-1");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_PRE_HOME-1055-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_PRE_HOME-1 desktop sticky-DESKTOP_PRE_HOME-1055-1");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[2, 2], "div-gpt-ad-DESKTOP_PRE_HOME-1055-1").setTargeting("pos", 1).setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_PRE_HOME-1055-1");});}</script><script type="text/javascript" id="DESKTOP_FLASH_TRANS-1055-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_FLASH_TRANS-1055-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_FLASH_TRANS-1055-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_FLASH_TRANS-0 desktop sticky-DESKTOP_FLASH_TRANS-1055-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[5, 5], "div-gpt-ad-DESKTOP_FLASH_TRANS-1055-0").setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_FLASH_TRANS-1055-0");});}</script><script type="text/javascript" id="DESKTOP_FOOTER-1055-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_FOOTER-1055-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_FOOTER-1055-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_FOOTER-0 desktop sticky-DESKTOP_FOOTER-1055-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[6, 6], "div-gpt-ad-DESKTOP_FOOTER-1055-0").setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_FOOTER-1055-0");});}</script><script type="text/javascript" id="DESKTOP_SITE_UNDER-1055-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_SITE_UNDER-1055-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_SITE_UNDER-1055-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_SITE_UNDER-0 desktop sticky-DESKTOP_SITE_UNDER-1055-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[3, 3], "div-gpt-ad-DESKTOP_SITE_UNDER-1055-0").setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-DESKTOP_SITE_UNDER-1055-0");});}</script><script type="text/javascript" id="MOBILE_PRE_HOME-1055-2">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_PRE_HOME-1055-2");var device = "mobile";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_PRE_HOME-1055-2");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-MOBILE_PRE_HOME-2 mobile sticky-MOBILE_PRE_HOME-1055-2");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/special",[2, 2], "div-gpt-ad-MOBILE_PRE_HOME-1055-2").setTargeting("pos", 2).setTargeting("type", "resource").setTargeting("artid", "1055").setTargeting("key", "durchstarten-im-online-handel-gezielt-planen-erfolgreich-wachsen").setTargeting("cat", ["business","internet","software"]).setTargeting("advertiser", "sage").setTargeting("resource_type", "whitepaper").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}googletag.display("div-gpt-ad-MOBILE_PRE_HOME-1055-2");});}</script> <script type="text/javascript" > var link = '<li><a rel="nofollow" href="javascript:Didomi.preferences.show()"> Verwalten Sie Ihre Einwilligungen </a></li>'; jQuery("#menu-footer-3").append(link); </script> <script type="text/javascript"> googletag.cmd.push(function() { googletag.pubads().refresh(null, {changeCorrelator: false}); //console.log("ADVERTISING PLUGIN: refresh();"); }); </script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20' id='jquery-form-js'></script> <script type='text/javascript' id='contact-form-7-js-extra'> /* <![CDATA[ */ var _wpcf7 = {"loaderUrl":"https:\/\/whitepaper.silicon.de\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","recaptcha":{"messages":{"empty":"Please verify that you are not a robot."}},"sending":"Sending ...","cached":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://whitepaper.silicon.de/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.5.1" defer="defer" ></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp/wp-includes/js/comment-reply.min.js?ver=5.9.10' id='comment-reply-js'></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/themes/kamino/assets/js/waypoints/jquery.waypoints.min.js?ver=1_1.54.9-zABW' id='jquery.waypoints-js'></script> <script type='text/javascript' src='https://whitepaper.silicon.de/wp-content/themes/kamino/assets/js/waypoints/shortcuts/infinite.min.js?ver=1_1.54.9-zABW' id='jquery.waypoints.shortcuts.infinite-js'></script> <script type='text/javascript'> jQuery(document).ready(function (){ if( typeof LazyLoad !== 'undefined' ){ var rw_lazyload = new LazyLoad({ elements_selector: ".lazy-load", class_loaded:'lazy-loaded' }); } }); </script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10