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rapid rise of AI tools in recent years has and will continue to create new opportunities for creativity, learning, and connection. However, the technology has also introduced new dynamics to existing online risks. New research shows that as the number of people who encounter sexually charged AI-images and videos online continues to grow, awareness of the illegality of some of this content continues to be a challenge.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To gain a better understanding of the attitudes and behaviors of teens and young adults across all platforms and services, Snap conducts and shares annual industry-wide research called our Digital Well-Being Index. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"(Snap commissioned the research, but it covers Generation Z’s experiences across digital spaces generally, with no specific focus on Snapchat.) ","nodeType":"text"},{"data":{},"marks":[],"value":"While we are planning to release the full results of our Year Three study in conjunction with international Safer Internet Day in February 2025, we want to preview some key findings on how teens, young adults, and even parents are engaging with and reacting to generative AI-based sexual content. We’re doing so today, in light of the ","nodeType":"text"},{"data":{"uri":"https://www.un.org/en/observances/child-sexual-exploitation-prevention-and-healing-day"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"global focus","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on child sexual exploitation and abuse this week, and in conjunction with our participation in the Empowering Voices DC Summit, which focused on addressing the harms associated with AI-generated sexual content. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, in our study, which surveyed 9,007 teens, young adults, and parents of teens across 6 countries","nodeType":"text"},{"data":{"target":{"sys":{"id":"5XRn22uM9hCnQgzT3ZAexM","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-inline"},{"data":{},"marks":[],"value":", 24% said they had seen some sort of AI-generated images or videos that were sexual in nature. Of those who claimed to have seen this type of content, only 2% said the imagery was of someone less than 18 years old. 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Just like in real life, there are some moments you want to share privately with your close friends, and others that you want to share publicly. That’s why from day one our philosophy has been to delete content by default and to give Snapchatters control by providing the tools that allow them to decide what happens with their content, like who to share it with or when to save it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, Spectacles, and our advertising and commerce initiatives. When you read \"Services\" in this Policy, we’re talking about all of them. 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","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Content information","nodeType":"text"},{"data":{},"marks":[],"value":" includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This also includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as your hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (IP address), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and similar technologies","nodeType":"text"},{"data":{},"marks":[],"value":", depending on your settings, (cookies, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"web beacons","nodeType":"text"},{"data":{},"marks":[],"value":" (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"log information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’ve explicitly granted device-level permissions, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" may also include information about your ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device phonebook","nodeType":"text"},{"data":{},"marks":[],"value":" (contacts and related information), images and other information from your device’s ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"camera, photos, and microphone","nodeType":"text"},{"data":{},"marks":[],"value":" (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (precise location through methods like GPS signals).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data We Receive From Others","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The last category of data we collect is information about you that we may receive from others, such as other users, our ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7047492876308"},"content":[{"data":{},"marks":[],"value":"affiliates","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and third parties. This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"linked third-party service data","nodeType":"text"},{"data":{},"marks":[],"value":" (information we get when you link your Snapchat account to another service), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data from advertisers","nodeType":"text"},{"data":{},"marks":[],"value":" (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact info from other Snapchatters or third parties","nodeType":"text"},{"data":{},"marks":[],"value":" (if another Snapchatter uploads their contact list which includes your information, we may combine that with other information we have about you to better understand who you may want to communicate with. Or, if you provide us with your contact information, we may use that to determine if we can communicate with you in other ways, like SMS, email, or other messaging services), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data relating to potential violations of our Terms","nodeType":"text"},{"data":{},"marks":[],"value":" (we may receive information from third parties, including website publishers, social network providers, law enforcement, and others, about potential violators of our Terms of Service and Community Guidelines).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Other Information, With Your Permission","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Additionally, there may be instances when you interact with our Services that we will ask your permission to collect additional information. For example, before accessing your device’s camera roll or Contact Book.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Block","sys":{"__ref":"Sys:6QYlcqIBtLmhGnMybHg7vN"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6cJaWi02zmxRr1kIsQsUb2"}]},"anchorId":"information-we-collect","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:jzjT6OYdWaBmhYzG9zXF8":{"__typename":"Sys","id":"jzjT6OYdWaBmhYzG9zXF8"},"Sys:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Sys","id":"5CRZyjPPoNffEavlFLmEPK"},"Content:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Content","sys":{"__ref":"Sys:5CRZyjPPoNffEavlFLmEPK"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How We Use Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section explains how we use the information we collect. Among other things, we use the information we collect to provide you with personalized products and Services that we work hard to build and improve. Below, we walk through each purpose for which we use information in detail. If you’d like to see a mapping of the data we collect with the purposes for which we collect it, we have a table ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/22535044112532?utm_source=web&utm_medium=snap&utm_campaign=priv_prod"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keep Things Up & Running (i.e., operate, deliver, and maintain our Services)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use the information we collect in order to operate, deliver, and maintain our Services. For example, by delivering a Snap you want to send to a friend or, if you share your location on Snap Map, to show you suggestions like places you might like in your neighborhood, content others have posted to the Map, or your friends if they’re sharing their location with you. We also use some of your information to help keep our products up to date, for example to make sure that our Services work with the latest operating systems and devices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalize Your Experience & Give Context","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We offer personalized Services to Snapchatters. One of the ways we do this is by showing you content that is relevant to you or we think you may enjoy based on the information you share with us. To do so, we use information about you across different areas of the Services in order to add context to your Snapchat experience. For example, we automatically tag content with labels based on the content, your location, or the time of day. So if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Personalization can also help with suggesting friends or recommending a new friend to send a Snap to based on who you Snap with the most. We may show recommended places on the Snap Map, generate stickers, or even generate Snaps and other content using AI to share with friends, infer your interests based on your content or activity, or customize the content we show you, including ads. For example, if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map when you visit a new city or show you content about coffee that you may find interesting or relevant. Or, if you interact with a lot of music venues we may use that to show you ads for upcoming shows in town. Personalization also includes tailoring your experience based on what your friends are doing, including showing you content your friends create, like, or enjoy on Spotlight or Place recommendations that are popular with your friends.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our goal is to continuously provide you with more relevant and interesting content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, if you watch a lot of sports content, but skip content with hair and makeup tips, our recommendation algorithms will prioritize sports, but not those makeup tips. You can learn more about how we understand Snapchatter preferences and rank and moderate content ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/17338132910484"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We believe it is critical to also balance the benefits of personalization with our Snapchatters’ expectations of privacy. For example, we may automatically tag the Snaps you save to Memories based on the content within it (e.g., the Snap contained a dog), and then use that tag to personalize your experience, make recommendations, or show you ads (such as showing you Spotlight Snaps containing dogs). We do not use the ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" you send to your friends to personalize your experience, make recommendations, or show you ads.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Provide Relevant Ads","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another way we provide a personalized Service is through the ads we show. We use your interests and preferences from the information we’ve collected to personalize, target, and measure ads. We think ads are best when they’re relevant. That’s why we try to select the right ads and show them to you at the right time. For example, if you’ve interacted with ads for video games, we will infer that you like video games, and show you similar ads, but those won’t be the only ads you see. Similar to our content strategy, we try to ensure you receive a variety of ads. We also use your information to avoid showing you ads you probably won’t be interested in. For example, if a ticketing site tells us you’ve previously bought tickets for a movie — we can stop showing you ads for it. You can learn about the different types of advertising and your choices about which ads you receive ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796?lang=en-US"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can learn more about how we collect, use, and share your information for advertising purposes ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A note about ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and other technologies","nodeType":"text"},{"data":{},"marks":[],"value":": we may use these technologies to collect information when you interact with Services we offer through one of our partners. For example, we may use information collected on an advertiser’s website to show you more relevant ads. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our ","nodeType":"text"},{"data":{"uri":"https://www.snap.com/cookie-policy/"},"content":[{"data":{},"marks":[],"value":"Cookie Policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Develop & Improve Features, Algorithms & Machine Learning Models","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"generative AI features","nodeType":"text"},{"data":{},"marks":[],"value":" (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Analytics","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services. This helps inspire us to improve Snapchat on a larger scale. We perform analytics in order to identify, monitor, and analyze trends and usage. Based on this information, we will, among other things, create information about our users to help us understand demand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Research","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" or hardware, such as Spectacles). The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviors and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enhance the Safety & Security of Our Services","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use your information to enhance the safety and security of our Services, verify Snapchatter identity, and prevent fraud or other unauthorized or illegal activity. For example, we provide two-factor authentication to help protect your account and can send you email or text messages if we notice any suspicious activity. We also scan URLs sent on Snapchat to see if that webpage is potentially harmful, and can give you a warning about it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Contacting You","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sometimes we’ll get in touch with you to promote new or existing features. This includes sending Snapchatters communications through Snapchat, email, SMS, or other messaging platforms, where permitted. For example, we may use the Snapchat app, email, SMS, or other messaging platforms to share information about our Services and promotional offers that we think may interest you.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Other times, we need to communicate with you to provide information, alerts, or to send messages our users ask us to deliver at their request. This may include sending communications through Snapchat, email, SMS, or other messaging platforms, where permitted, to deliver account status updates, security alerts, and Chat or friending reminders; it may also include fulfilling our user’s request to send invites or Snapchat content to non-Snapchatters.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Support","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you ask for help, we want to get you support as quickly as possible. In order to provide you, the Snapchatter community, and our business partners with the help needed to resolve issues with our Services, we often need to use the information we have collected to respond.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enforce Our Terms & Policies","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use the data we collect to enforce our Terms and the law. This includes enforcing, investigating, and reporting conduct that violates our Terms, policies, or the law, responding to requests from law enforcement, and complying with legal requirements. For example, when unlawful content is posted on our Services, we may need to enforce our Terms and other policies. In some cases, we may also use or share your information to cooperate with law enforcement requests, escalate safety issues to law enforcement, industry partners, or others, or comply with our legal obligations. Check out our ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/transparency/"},"content":[{"data":{},"marks":[],"value":"Transparency Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to learn more.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:jzjT6OYdWaBmhYzG9zXF8":{"__typename":"Block","sys":{"__ref":"Sys:jzjT6OYdWaBmhYzG9zXF8"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:5CRZyjPPoNffEavlFLmEPK"}]},"anchorId":"how-we-use-information","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:2zm15HN3R3WtAw0ac5dXJl":{"__typename":"Sys","id":"2zm15HN3R3WtAw0ac5dXJl"},"Sys:7fflX0yn7NzU3OzDHw3ehq":{"__typename":"Sys","id":"7fflX0yn7NzU3OzDHw3ehq"},"Content:7fflX0yn7NzU3OzDHw3ehq":{"__typename":"Content","sys":{"__ref":"Sys:7fflX0yn7NzU3OzDHw3ehq"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How We Share Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section explains who we share information with, what that information may include, and the reasons for sharing that information, including when we need to transfer it outside of the country it was collected from.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Recipients & Reasons for Sharing","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Snapchat.","nodeType":"text"},{"data":{},"marks":[],"value":" To provide our Services to you and our community, we may share information with your friends on Snapchat or other Snapchatters. For example, the content you post to Stories can be viewed by your Friends if you allow them. See the ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/privacy-policy#control-over-your-information"},"content":[{"data":{},"marks":[],"value":"Control Over Your Information","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" section and your Settings for the controls you have over who sees what and when.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Family Center Participants. ","nodeType":"text"},{"data":{},"marks":[],"value":"When you have enabled Family Center, we share information about the connected account to provide insight about how the account is used, for example, who your Friends are on Snapchat. We do not share message content. ","nodeType":"text"},{"data":{"uri":"https://parents.snapchat.com/parental-controls?utm_source=GoogleSEM&utm_medium=PAIDSNAPCHATBRAND&utm_campaign=TandS_MaxClicks_2023&utm_term=ParentalControl&utm_content=ToolsandResources&gclid=Cj0KCQiAgqGrBhDtARIsAM5s0_maJyV4qT3Uma9lKM5k9KmbXxmRjSnfOMzXHVZ8NChkIzrkf_VnFGMaAvwUEALw_wcB"},"content":[{"data":{},"marks":[],"value":"Learn more","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Public.","nodeType":"text"},{"data":{},"marks":[],"value":" Most of the features on Snapchat are private and for Friends only, but we also offer public features that allow you to opt in to showcase your best Snaps to the world, such as Spotlight, Snap Map, Community Stories, or your Public Profile. When you do this, those Snaps may also be discoverable outside of Snapchat, for example on the web. Some information, like your username and Bitmoji, are visible to the public.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Third-Party Apps. ","nodeType":"text"},{"data":{},"marks":[],"value":"Sometimes we provide features that allow you to connect with third-party apps. If you decide to connect your Snapchat account with a third-party app, we will share any additional information you direct us to.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Service Providers. ","nodeType":"text"},{"data":{},"marks":[],"value":"We share information about your activity with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to facilitate payments or measure and optimize the performance of ads. We do not share private communications with them. We maintain a list of categories of service providers ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012351145364"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business and Integrated Partners. ","nodeType":"text"},{"data":{},"marks":[],"value":"We share information about your activity with business and integrated partners in order to provide the Services. For example, you can use OpenTable within Snapchat to reserve a table. This does not include private communications. We maintain a list of these partners ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012332511252"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Anti-Fraud Partners. ","nodeType":"text"},{"data":{},"marks":[],"value":"We share information about your activity, such as device and usage information, with industry partners working to prevent fraud.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Legal, Safety, and Security Partners. ","nodeType":"text"},{"data":{},"marks":[],"value":"We share information about your activity as necessary for the following legal, safety, and security reasons:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"comply with any valid legal process, governmental request, or applicable law, rule, or regulation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"investigate, remedy, or enforce potential Terms of Service and Community Guidelines violations.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"protect the rights, property, or safety of us, our users, or others.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"detect and resolve any fraud or security concerns.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Affiliates. ","nodeType":"text"},{"data":{},"marks":[],"value":"Snap Inc. consists of different ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7047492876308"},"content":[{"data":{},"marks":[],"value":"subsidiaries","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" owned by us. We may share your information within those internal subsidiaries as needed to carry out our Services.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"For the purposes of a Merger or Acquisition. ","nodeType":"text"},{"data":{},"marks":[],"value":"If we were to sell or negotiate to sell our business to a buyer or possible buyer, we may transfer your personal information to a successor or affiliate as part of that transaction.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Integrated Partners","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our Services may contain content and integrations offered by our integrated partners. Examples include integrations in Lenses, Camera editing tools, to provide Scan results, and third-party developer integrations. Through these integrations, you may be providing information to the integrated partner as well as to Snap. 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data-curtain="false"><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-9vmy1a"><div data-test-id="sdsm-hero-text" class="css-c7z6tp"><div class="css-1p13opw">Policy Center</div><div class="css-sh0xsq"><h1 class="css-wtjh7z"><p class="css-r44k6v">Advertising Policies</p></h1></div></div><aside data-test-id="sdsm-hero-media" class="css-1hq49ih"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/ZRabglw0mV6Mm41gwn82n/f42102178bc18f611c43dd7bab92f094/1-ads_policies-cover.png?fm=webp&q=40&h=650" type="image/webp" media="(max-width: 768px)"/><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/ZRabglw0mV6Mm41gwn82n/f42102178bc18f611c43dd7bab92f094/1-ads_policies-cover.png?fm=webp&q=40&h=650 1x,https://images.ctfassets.net/kw9k15zxztrs/ZRabglw0mV6Mm41gwn82n/f42102178bc18f611c43dd7bab92f094/1-ads_policies-cover.png?fm=webp&q=40&h=1200 1.8462x" type="image/webp"/><img alt="Theatre Binoculars" class="css-1warv3k" src="https://images.ctfassets.net/kw9k15zxztrs/ZRabglw0mV6Mm41gwn82n/f42102178bc18f611c43dd7bab92f094/1-ads_policies-cover.png?q=40&h=1200"/></picture></div></aside></div></section><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #F0F1F2 0%, #F0F1F2 50%, #FFF 50%, #FFF 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1kazlc"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.</p><p class="css-1go7wjq sdsm-p">In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy. </p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1kazlc"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/kw9k15zxztrs/2TsssATOmHRb4GaRBTwuWt/3598d7c9500d71e28f44a123df8345d6/1-ads_policies-overview.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/kw9k15zxztrs/2TsssATOmHRb4GaRBTwuWt/3598d7c9500d71e28f44a123df8345d6/1-ads_policies-overview.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">These Advertising Policies apply to all aspects of advertisements (“ads”) served by Snap––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.<br/><br/>Advertisers are also required to comply with Snap’s <a href="https://snap.com/en-US/terms/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Terms of Service</u></a> and <a href="https://snap.com/en-US/community-guidelines?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Community Guidelines</u></a>, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.<br/><br/>All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.<br/><br/>Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.<br/><br/>Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our <a href="https://businesshelp.snapchat.com/i-need-help?language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Business Help Center.</u></a><br/><br/>We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.<br/><br/>As we say in our <a href="https://snap.com/en-US/terms/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Terms of Service</u></a>, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Snap and its affiliates are not responsible or liable for a third party’s terms or actions.</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #FFFC00 50%, #FFFC00 100% )"></div></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><div class="css-djs1q0">Up Next:</div><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">General Requirements</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" target="_self" href="/policy/general-requirements"><svg width="16" 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