Data Insights & Advertising Success

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class=""><p class="subhead "> Media Frankfurt </p><h1 class=""> Data Insights & Advertising Success </h1></div> </div> <div class="scroll-btn scroll-down"><div class="mouse"></div></div> </div>  <div class="container breadcrumbs"> <span class="home">Sie sind hier:</span> <ol class="breadcrumb" itemscope itemtype="http://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <a href="/data-insights/" itemprop="item" class="active" title="Data Insights & Advertising Success"><span itemprop="name">Data Insights & Advertising Success</span></a> <meta itemprop="position" content="1" /> </li> </ol> </div>  <section id="c8485" class="teaser-fullwidth before-space-xs after-space-xl" > <div class="container"> <div class="row"> <div class="col-sm-6 col-xs-12"> <div id="c8484" class=""><h2 class=""> Data Insights bei Media Frankfurt </h2></div> </div> </div> <div class="row"> <div class="col-sm-6 col-xs-12 "> <div id="c8483" class=""><p>Willkommen bei der Data & Customer Insights Abteilung von Media Frankfurt! Unsere hauseigene Abteilung kombiniert innovative Methoden und modernste Tools, um präzise Werbewirkungsmessungen und umfassende Reichweitenanalysen zu liefern. Mit Datenanalysen, die speziell auf Ihre Zielgruppe abgestimmt sind, schaffen wir die Grundlage für eine effiziente und zielgenaue Werbeausspielung.</p></div> </div> <div class="col-sm-6 col-xs-12 "> <div id="c8482" class=""><p>Ergänzt wird unser Ansatz durch Feldstudien, die von unabhängigen Marktforschungsinstituten durchgeführt werden – für valide Ergebnisse und maximale Transparenz. Vertrauen Sie auf unsere Expertise und maximieren Sie Ihren Werbeerfolg mit datengestützten Strategien von Media Frankfurt!</p></div> </div> </div> </div> </section> <section id="c8458" class="teaser-fullwidth" > <div class="container-fullwidth"> <div class="row middle-sm row-space-none"> <div class="col-sm-6 col-xs-12 col-space-none "> <div id="c8457" class=""><figure class="image"><img srcset="/fileadmin/_processed_/2/0/csm_2024-12-04_Website-Image_Data-Insights_951x740_fe4affa86e.jpg 768w, /fileadmin/03__mafo_werbeerfolg/2024-12-04_Website-Image_Data-Insights_951x740.jpg 1280w, /fileadmin/03__mafo_werbeerfolg/2024-12-04_Website-Image_Data-Insights_951x740.jpg 1900w" sizes="(min-width: 1200px) 50vw, 100vw" class="image-embed-item" loading="lazy" src="/fileadmin/_processed_/2/0/csm_2024-12-04_Website-Image_Data-Insights_951x740_c0afbfdcf7.jpg" alt="" /></figure></div> </div> <div class="col-sm-6 col-xs-12 col-space-none offset-padding-1-1 content"> <div id="c8456" class=""><h2 class=""> Werbewirkung am Flughafen </h2><p>Entdecken Sie die Werbewirkung am Flughafen! Unsere Data & Customer Insights Abteilung bietet fundierte Methoden und KI-gestützte Analysen, die Learnings zur Optimierung Ihrer Kampagne generieren, um Ihre Werbung optimal zu positionieren und messbare Erfolge zu erzielen: </p><p>Der <strong>Digital Airport Walk</strong> ist eine innovative Methode zur umfassenden Messung der Wirkung einer Kampagne auf die beworbene Marke.</p><p><strong>AeroVision<sup>AI</sup></strong> ist eine KI-gestützte Analyse zur Performance Ihrer Kampagne hinsichtlich der erreichten Aufmerksamkeit im Airport Umfeld.<br><a href="/data-insights/werbewirkung/" class="btn btn_alt">Entdecken Sie mehr über die Werbewirkung am Flughafen</a></p></div> </div> </div> </div> </section> <section id="c8455" class="teaser-fullwidth teaser-fullwidth-imgRight" > <div class="container-fullwidth"> <div class="row middle-sm row-space-none"> <div class="col-sm-6 col-xs-12 col-space-none offset-padding-1-2 content"> <div id="c8453" class=""><h2 class=""> Knowledge Database </h2><p>In unserer Knowledge Database finden Sie alles Hintergrundwissen zum Thema Reichweitenmessung am Flughafen inklusive der bereitgestellten KPIs zur Performance Ihrer Kampagne.<br><br><a href="/data-insights/knowledge-database/" class="btn btn_alt">Entdecken Sie unsere Knowledge Database</a></p></div> </div> <div class="col-sm-6 col-xs-12 col-space-none "> <div id="c8454" class=""><figure class="image"><img srcset="/fileadmin/03__mafo_werbeerfolg/2024-07-25_Website_Image_Advertising-Impact_951x740.jpg 768w, /fileadmin/03__mafo_werbeerfolg/2024-07-25_Website_Image_Advertising-Impact_951x740.jpg 1280w, /fileadmin/03__mafo_werbeerfolg/2024-07-25_Website_Image_Advertising-Impact_951x740.jpg 1900w" sizes="(min-width: 1200px) 50vw, 100vw" class="image-embed-item" loading="lazy" src="/fileadmin/03__mafo_werbeerfolg/2024-07-25_Website_Image_Advertising-Impact_951x740.jpg" alt="" /></figure></div> </div> </div> </div> </section> <div class="tx-dce-pi1"> <section class="faq-wrapper before-space-xl after-space-xl " id="c8442" itemscope itemtype="https://schema.org/FAQPage"> <div class="container"> <div class="row"> <div class="col-lg-4 col-md-4 col-sm-6 col-xs-12 textWrap"> <h2 class="headline">FAQ Media Frankfurt Data Insights & Advertising Success</h2> <div class="bodytext"> <p>Hier finden Sie die passenden Antworten auf Ihre Fragen rund um das Thema Data Insights & Advertising Success.</p> </div> </div> <div class="col-lg-8 col-md-8 col-sm-6 col-xs-12"> <div class="accordion"> <div class="accordion-item" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h5 itemprop="name">Welche Daten und Tools stellt die Data Insights Abteilung der Media Frankfurt zur Verfügung?</h5> <div id="block1" class="answer" style="display: none;" itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Unsere Abteilung hat eine Vielzahl von Daten, die wir unseren Kunden zur Verfügung stellen: </p> <p>Insights zu unseren Passagieren, dem Flugverkehr, interessanten Zielgruppen sowie zur Wirkung von Werbung auf die Passagiere. Zudem liefern wir Reichweiten für angefragte Kampagnen aus unserem Airport Audience Measurement, welches auch die Basis für den programmatischen Verkauf ist.</p> <p>Im Bereich Programmatic Airport Advertising erstellen wir ferner Pre-Targetings für z.B. Zielgruppen oder Destinationen für unsere Kunden zur Verfügung.</p> <p>On top bieten wir folgende Tools im Bereich Werbewirkung für unsere Kunden an: AeroVision<sup>AI</sup> und den Digital Airport Walk. </p> <p>Zusätzlich führen wir F2F-Befragungen auf Kundenwunsch am Airport durch.</p> <p>Erfahren Sie <a href="https://www.media-frankfurt.de/expertise/flughafenwerbung/" target="_blank">hier</a>, wie Sie Ihre gewünschte Zielgruppe effektiv erreichen können.</p> </div> </div> </div> <div class="accordion-item" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h5 itemprop="name">Werden Umfragen von Media Frankfurt direkt betreut?</h5> <div id="block2" class="answer" style="display: none;" itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Wir führen für unsere Kunden gerne Studien als Full-Service-Leistung durch. 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id="contact_form_footer" action="/data-insights/?tx_powermail_pi1%5Baction%5D=checkCreate&tx_powermail_pi1%5Bcontroller%5D=Form&cHash=8629470f1ef27d2980a78025009687a6#c5041"><div><input type="hidden" name="tx_powermail_pi1[__referrer][@extension]" value="Powermail" /><input type="hidden" name="tx_powermail_pi1[__referrer][@controller]" value="Form" /><input type="hidden" name="tx_powermail_pi1[__referrer][@action]" value="form" /><input type="hidden" name="tx_powermail_pi1[__referrer][arguments]" value="YTowOnt9324b5408a5b71d598dbe73cc64852a27baa1d2b7" /><input type="hidden" name="tx_powermail_pi1[__referrer][@request]" value="{"@extension":"Powermail","@controller":"Form","@action":"form"}b734d4cb487c7de80f9764a64cf10b35e504466b" /><input type="hidden" name="tx_powermail_pi1[__trustedProperties]" value="{"field":{"anrede_footer":1,"name_footer":1,"unternehmen":1,"email_footer":1,"telefon":1,"ihrenachricht_footer":1,"datenschutz_footer":[1],"__hp":1},"Senden":1,"mail":{"form":1}}86838c5ee1939357530e5d728745b8199839be46" /></div><fieldset class="powermail_fieldset powermail_fieldset_11 "><div class="row"><div class="powermail_fieldwrap radiobuttons powermail_fieldwrap_type_radio powermail_fieldwrap_anrede_footer layout4 col-xs-12"><div class="powermail_field "><input data-powermail-errors-container=".powermail_field_error_container_anrede_footer" data-powermail-class-handler=".powermail_fieldwrap_anrede_footer > div > div" class="powermail_radio" id="powermail_field_anrede_footer_1" type="radio" name="tx_powermail_pi1[field][anrede_footer]" value="Herr" /><label for="powermail_field_anrede_footer_1">Herr</label></div><div class="powermail_field "><input class="powermail_radio" id="powermail_field_anrede_footer_2" type="radio" name="tx_powermail_pi1[field][anrede_footer]" value="Frau" /><label for="powermail_field_anrede_footer_2">Frau</label></div><div class="powermail_field_error_container powermail_field_error_container_anrede_footer"></div></div><div class="powermail_fieldwrap powermail_fieldwrap_type_input powermail_fieldwrap_name_footer col-sm-6 col-xs-12"><input required="required" aria-required="true" data-powermail-required-message="This field must be filled!" placeholder="Name" class="powermail_input " id="powermail_field_name_footer" type="text" name="tx_powermail_pi1[field][name_footer]" value="" /></div><div class="powermail_fieldwrap powermail_fieldwrap_type_input powermail_fieldwrap_unternehmen col-sm-6 col-xs-12"><input placeholder="Unternehmen" class="powermail_input " id="powermail_field_unternehmen" type="text" name="tx_powermail_pi1[field][unternehmen]" value="" /></div><div class="powermail_fieldwrap powermail_fieldwrap_type_input powermail_fieldwrap_email_footer col-sm-6 col-xs-12"><input required="required" aria-required="true" data-powermail-required-message="This field must be filled!" data-powermail-error-message="This is not a valid email address!" placeholder="E-Mail" class="powermail_input " id="powermail_field_email_footer" type="email" name="tx_powermail_pi1[field][email_footer]" value="" /></div><div class="powermail_fieldwrap powermail_fieldwrap_type_input powermail_fieldwrap_telefon col-sm-6 col-xs-12"><input pattern="^(\+\d{1,4}|0+\d{1,5}|$\d{1,5})[\d\s\/\($\-]*\d+$" data-powermail-error-message="This is not a valid Phone Number!" placeholder="Telefon" class="powermail_input " id="powermail_field_telefon" type="tel" name="tx_powermail_pi1[field][telefon]" value="" /></div><div class="powermail_fieldwrap powermail_fieldwrap_type_textarea powermail_fieldwrap_ihrenachricht_footer layout4 col-xs-12"><textarea rows="5" cols="20" placeholder="Ihre Nachricht" class="powermail_textarea " id="powermail_field_ihrenachricht_footer" name="tx_powermail_pi1[field][ihrenachricht_footer]"></textarea></div><div 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class="powermail_field_error_container powermail_field_error_container_datenschutz_footer"></div></div><div id="powermail_fieldwrap_109" class="powermail_fieldwrap powermail_fieldwrap_input powermail_fieldwrap_109 "><input type="hidden" id="captchaResponse-f109" name="g-recaptcha-response"><script> function injectReCaptchaV3f109() { if (!document.getElementById("recaptchaV3ApiScript")) { var script = document.createElement("script"); script.id = "recaptchaV3ApiScript"; script.src = "https://www.google.com/recaptcha/api.js?render=6Lddnv4kAAAAAPm8o9x-Y64ZbWPJbkv3-xmlfFP6&onload=onLoadpowermailf109"; script.async = true; script.defer = true; document.body.appendChild(script); } } var onLoadpowermailf109 = function() { grecaptcha.execute("6Lddnv4kAAAAAPm8o9x-Y64ZbWPJbkv3-xmlfFP6", {action: ""}) .then(function(token) { document.getElementById("captchaResponse-f109").value = token; }); }; setInterval(onLoadpowermailf109, 100000); // Re-run periodically to refresh the token // Detect form interaction to load reCAPTCHA script dynamically document.addEventListener("DOMContentLoaded", function() { var form = document.getElementById("captchaResponse-f109").closest("form"); if (form) { form.addEventListener("focusin", function() { injectReCaptchaV3f109(); }, { once: true }); } }); </script></div><div class="powermail_fieldwrap powermail_fieldwrap_type_submit powermail_fieldwrap_absenden col-sm-6 col-xs-12"><button class="powermail_submit btn btn-primary" id="powermail_field_absenden" type="submit" name="tx_powermail_pi1[Senden]" value="">Senden</button></div></div></fieldset><input class="powermail_form_uid" type="hidden" name="tx_powermail_pi1[mail][form]" value="12" /><div style="margin-left: -99999px; position: absolute;"><label for="powermail_hp_12"> Don't fill this field! </label><input id="powermail_hp_12" type="text" name="tx_powermail_pi1[field][__hp]" value="" /></div></form></div> </div> </div> <div class="row between-sm middle-sm"> <div class="col-xs-12 col-sm-9"> 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