CINXE.COM

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crossorigin> <link rel="preconnect" href="https://googletagmanager.com" crossorigin> <link rel="preconnect" href="https://www.googletadservices.com" crossorigin> <link rel="preconnect" href="https://c.evidon.com" crossorigin> <link rel="preconnect" href="https://googleads.g.doubleclick.net" crossorigin>  <script>(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l !== 'dataLayer' ? 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But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. But as any seasoned networker knows, heavy-handed schmoozing doesn’t make you many friends. No wonder the best performing content on LinkedIn aims to meaningfully connect with the intended audience. This means strategic organic social posting (read: free marketing) is king, especially as so many social media platforms are now “pay to play” and heavily limit your organic reach. Knowing what to post" /> <meta property="og:url" content="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:section" content="Eventbrite Boost" /> <meta property="article:published_time" content="2022-08-25T16:38:12+10:00" /> <meta property="article:modified_time" content="2022-09-01T01:03:10+10:00" /> <meta property="og:updated_time" content="2022-09-01T01:03:10+10:00" /> <meta property="og:image" content="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/7826_blog-header.png" />  <meta name="description" content="The Eventbrite Boost marketing experts share three ways to amplify and grow your organic LinkedIn marketing strategy."/> <meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> <link rel="canonical" href="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" /> <meta 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class="breadcrumb"><li><a href="https://www.eventbrite.com.au/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Grow Your LinkedIn Marketing in Three Steps</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com.au/blog/category/eventbrite-boost/" class="badge badge--features-red">Eventbrite Boost</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Grow Your LinkedIn Marketing in Three Steps </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com.au/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>26th Aug 2022</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="Grow Your Organic LinkedIn Reach With Eventbrite Boost" class="img-fluid" width="768" height="341" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/11/Grow-Your-Organic-LinkedIn-Reach-With-Eventbrite-Boost-768x341.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><a href="https://about.linkedin.com.au/" target="_blank" rel="noopener"><span style="font-weight: 400;">Home to more than 830 million professionals</span></a><span style="font-weight: 400;">, LinkedIn is known as the “serious” social network. But it’s also become a serious player in social marketing. </span><a href="https://sproutsocial.com/insights/linkedin-marketing/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to Sprout Social</span></a><span style="font-weight: 400;">, LinkedIn marketing generates leads 277% more effectively than Facebook. </span></p> <p><span style="font-weight: 400;">But as any seasoned networker knows, heavy-handed schmoozing doesn’t make you many friends. No wonder the </span><a href="https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/" target="_blank" rel="noopener"><span style="font-weight: 400;">best performing content on LinkedIn</span></a><span style="font-weight: 400;"> aims to meaningfully connect with the intended audience. This means strategic organic social posting (read: free marketing) is king, especially as so many social media platforms are now “pay to play” and heavily limit your organic reach. Knowing what to post and when is key.</span></p> <p><span style="font-weight: 400;">Still, trekking over to LinkedIn to draft each new post can be cumbersome. It’s already stressful to wordsmith your posts and pick the right visuals. To solve this you could learn a whole new marketing tool — or you could do all of your marketing in a familiar place inside Eventbrite, thanks to <a href="https://www.eventbrite.com.au/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" target="_blank" rel="noopener">Eventbrite Boost</a>.</span></p> <p><span style="font-weight: 400;">At the same time, you know you’re missing out if you neglect LinkedIn marketing. If you know your potential audience is on LinkedIn (psst – they are), you’re probably thinking about how automation could help you more easily accomplish your social media goals. </span></p> <p><span style="font-weight: 400;">It’s time to make good on LinkedIn marketing. Here are three ways to spend less time producing, posting, and measuring your organic impact on LinkedIn.</span></p> <h3><b>1. Create professional posts with inspiring copy and imagery in a few clicks</b></h3> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-383434 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image1.png" alt="Eventbrite Boost's Share on LinkedIn interface" width="1999" height="1740" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1.png 1999w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-300x261.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-768x668.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-1536x1337.png 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-1600x1393.png 1600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-1152x1003.png 1152w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-400x348.png 400w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-740x644.png 740w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-580x505.png 580w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-1110x966.png 1110w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-600x522.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image1-500x435.png 500w" sizes="(max-width: 1999px) 100vw, 1999px" /></p> <p><span style="font-weight: 400;">When you post high-quality content, you have the potential to seriously grow your audience. But what does high-quality look like? </span><a href="https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices#0" target="_blank" rel="noopener"><span style="font-weight: 400;">According to LinkedIn</span></a><span style="font-weight: 400;">, including custom images in your post doubles the comment rate. A picture is worth a thousand words (or clicks). </span></p> <p><span style="font-weight: 400;">With <a href="https://www.eventbrite.com.au/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" target="_blank" rel="noopener">Eventbrite Boost’s Share to LinkedIn feature</a>, a professional post — with images — is a matter of clicks, right from your Eventbrite account. We provide pre-filled text you can modify in order to quickly craft compelling social copy. And Picasso around with our Canva integration to choose a visual that brings your words to life. </span></p> <h3><b>2. Stay top of mind with your audience thanks to consistent content</b></h3> <p><img decoding="async" class="alignnone wp-image-383795 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3.png" alt="Share to LinkedIn calendar view makes for easy planning" width="1999" height="1740" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3.png 1999w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-300x261.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-768x668.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-1536x1337.png 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-1600x1393.png 1600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-1152x1003.png 1152w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-400x348.png 400w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-740x644.png 740w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-580x505.png 580w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-1110x966.png 1110w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-600x522.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-500x435.png 500w" sizes="(max-width: 1999px) 100vw, 1999px" /></p> <p><span style="font-weight: 400;">Consistency leads to confidence. Staying relevant and top of mind with the type of people who attend your events — whether they’re networking happy hours or conferences — means showing up in their social feeds. And with a subscription to <a href="https://www.eventbrite.com.au/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" target="_blank" rel="noopener">Eventbrite Boost</a>, you’ll get access to a calendar view that shows you which posts have been published and which are scheduled. </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Another perk of keeping your content current? Publishing consistently will help you not only reach your current audience but new fans as well! </span></p> <h3><b>3. Get ahead of your LinkedIn marketing with Boost’s scheduling tool</b></h3> <p><img decoding="async" class="alignnone wp-image-383791 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image2.png" alt="Share to LinkedIn calendar view " width="1440" height="988" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2.png 1440w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-300x206.png 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-768x527.png 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-1152x790.png 1152w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-400x274.png 400w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-939x644.png 939w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-736x505.png 736w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-1408x966.png 1408w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-600x412.png 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image2-500x343.png 500w" sizes="(max-width: 1440px) 100vw, 1440px" /></p> <p><b></b><span style="font-weight: 400;">Or schedule, schedule, schedule. With <a href="https://www.eventbrite.com.au/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" target="_blank" rel="noopener">Eventbrite Boost</a>, you gain access to the Schedule option, allowing you to pre-draft LinkedIn posts for the future — a feature unavailable on the native LinkedIn site. </span><span style="font-weight: 400;">Cook up a batch of posts for the week or the month, and cross off “post to LinkedIn” from your daily to-do list.</span></p> <p><span style="font-weight: 400;">An added bonus? Eventbrite Boost gives you the power to send email blasts that see </span><b>open rates 59% better than industry average.</b><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Say goodbye to stressing over organic social thanks to Eventbrite Boost. Now, straight from Boost, you can quickly create a LinkedIn post (or 20) and schedule it in advance. You’ll be able to see what’s scheduled when, so you can sit back and know you’ll be staying top of mind and with your key audience.</span></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Let Eventbrite Boost power your organic LinkedIn marketing </h4>    <a role="button" href="https://www.eventbrite.com/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started with Boost <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/07/marketing-SP-03_Blog-Header.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="384134" data-post-url="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" data-post-title="Grow Your LinkedIn Marketing in Three Steps" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="384134" data-post-url="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" data-post-title="Grow Your LinkedIn Marketing in Three Steps" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1340187054 print-no" id="essb_displayed_shortcode_1340187054" data-essb-postid="384134" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" data-essb-twitter-url="https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/" data-essb-instance="1340187054"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/&t=Grow+Your+LinkedIn+Marketing+in+Three+Steps" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/boost-grow-organic-linkedin-marketing-reach/&t=Grow+Your+LinkedIn+Marketing+in+Three+Steps','facebook','1340187054'); 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