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ゼロからはじめるブランド戦略 ブランドを構築する方法を紹介 - Shopify 日本
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autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20230314184504/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label class="marketing-label__title" for="0_signup_email">メールアドレス</label><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--hidden visuallyhidden">Email</span><input aria-describedby="MessageId_fae7" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_fae7"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label class="marketing-label__title" for="0_signup_password">パスワード</label><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--hidden visuallyhidden">Password</span><input aria-describedby="MessageId_c32f" name="signup[password]" type="password" placeholder="5文字以上で入力してください" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_c32f"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label class="marketing-label__title" for="0_signup_shop_name">ストア名</label><small class="marketing-label__subtitle" id="shop_name_info">ストア名はあとからでも変更できます。</small><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--hidden visuallyhidden">Shop name</span><input aria-describedby="MessageId_f6b8" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" aria-describedby="shop_name_info" class="marketing-input" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_f6b8"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{ subdomain0: new StatefulField( 'subdomain', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field subdomain marketing-input-suffix-wrapper"><div data-context="subdomain0"><label class="marketing-label__title" for="0_signup_subdomain">ストアURL</label><small class="marketing-label__subtitle" id="subdomain_info">ストアURLはストアの初期ドメインです。独自ドメインをあとから追加することも可能です。またストアURLはログインの際にも使用します。</small><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper subdomain"><span class="marketing-label marketing-label--hidden visuallyhidden">Subdomain</span><input aria-describedby="MessageId_90d4" name="signup[subdomain]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.subdomain0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.subdomain0)" aria-describedby="subdomain_info" class="marketing-input" id="0_signup_subdomain"/><span class="marketing-input-suffix">.myshopify.com</span></label><span class="marketing-form__messages" id="MessageId_90d4"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_currency: "JPY", signup_page_referer: "", signup_types: ["paid_trial_experience"], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="ja"> <input type="hidden" name="locale" value="ja"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_currency" value="JPY"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" value="paid_trial_experience"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">ストアを開く</button> </div> </form> <section class="section section--tight signup-banner"> <div class="signup-grid-container"> <div class="grid grid--equal-height grid--vertically-centered signup-grid"> <div class="grid__item grid__item--mobile-up-full grid__item--desktop-up-half"> <div class="section-heading section-heading--lowlight section-heading--tablet-up-align-left gutter-bottom--reset signup-heading"> <h2 class="section-heading__heading heading--2 signup-heading__heading">月額$1で夢のビジネスを構築</h2> <p> Shopifyの無料体験を始めましょう。無料体験期間終了後も3か月間月額$1でベーシックまたはスタータープランを利用できます。 </p> </div></div> <div class="grid__item grid__item--mobile-up-full grid__item--desktop-up-half"> <ul class="signup-feature-list"> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230314184504im_/https://www.shopify.com/jp/blog/how-to-build-a-brand#modules-checkmark-circle"/> </svg> 無料体験にサインアップ </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230314184504im_/https://www.shopify.com/jp/blog/how-to-build-a-brand#modules-checkmark-circle"/> </svg> ベーシックまたはスターターの月額プランを選択 </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230314184504im_/https://www.shopify.com/jp/blog/how-to-build-a-brand#modules-checkmark-circle"/> </svg> 月額$1はチェックアウト時に適用されます </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230314184504im_/https://www.shopify.com/jp/blog/how-to-build-a-brand#modules-checkmark-circle"/> </svg> 商品を追加してストアを公開すれば、すぐに販売開始できます </li> </ul> </div></div> </div> </section> </div> <div id="Announcements"> <section class="announcement js-announcement paid-trial-banner" data-announcement-id="banner_start_trial" role="region" aria-label="発表"><div class="announcement__content"> 無料体験を始めてみませんか。今なら一部のプランを対象にShopifyの月額料金が3か月の間$1になります。<a class="body-link js-open-signup" data-icr-event-component="banner" data-icr-event-target="3f" href="/web/20230314184504/https://www.shopify.com/jp/">今すぐサインアップする</a> </div><button name="button" type="button" class="announcement__close js-announcement__close" aria-label="閉じるアナウンス"><svg class="icon announcement__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230314184504im_/https://www.shopify.com/jp/blog/how-to-build-a-brand#modules-close"/> </svg></button></section> </div> <div class="remix-header"> <!DOCTYPE html><html lang="ja"><head><link rel="stylesheet" href="https://web.archive.org/web/20230314184504cs_/https://cdn.shopify.com/shopifycloud/brochure2/production/_assets/__partials-QR57HV7N.css"/><script>window.partialsData = 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after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-black text-white opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block text-white">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build your brand</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website</span></div><div class="text-sm text-shade-30 group-hover:text-white">Online store editor</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://themes.shopify.com/?locale=ja"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store</span></div><div class="text-sm text-shade-30 group-hover:text-white">Store themes</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://apps.shopify.com/?locale=ja"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify app store</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain</span></div><div class="text-sm text-shade-30 group-hover:text-white">Domains & hosting</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools</span></div><div class="text-sm text-shade-30 group-hover:text-white">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block text-white">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products</span></div><div class="text-sm text-shade-30 group-hover:text-white">Sell online or in person</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online</span></div><div class="text-sm text-shade-30 group-hover:text-white">Grow your business online</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels</span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach millions of shoppers and boost sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person</span></div><div class="text-sm text-shade-30 group-hover:text-white">Point of Sale (POS)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally</span></div><div class="text-sm text-shade-30 group-hover:text-white">International sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct</span></div><div class="text-sm text-shade-30 group-hover:text-white">Business-to-business (B2B)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments</span></div><div class="text-sm text-shade-30 group-hover:text-white">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block text-white">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/market"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach & retain customers</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social</span></div><div class="text-sm text-shade-30 group-hover:text-white">Social media integrations</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Email</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience</span></div><div class="text-sm text-shade-30 group-hover:text-white">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block text-white">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Track sales, orders & analytics</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders</span></div><div class="text-sm text-shade-30 group-hover:text-white">Inventory & order management</div></a></li></ul></div><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 sheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 text-black -translate-y-[30px]" data-background="black"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://shopify.dev/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build with Shopify's powerful APIs</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-30 group-hover:text-white">A commerce solution for growing digital brands</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products</span></div><div class="text-sm text-shade-30 group-hover:text-white">Explore all Shopify products & features</div></a></li></ul></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-black text-white opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block text-white">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://help.shopify.com/ja/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support</span></div><div class="text-sm text-shade-30 group-hover:text-white">Get 24/7 support</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog</span></div><div class="text-sm text-shade-30 group-hover:text-white">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block text-white">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?</span></div><div class="text-sm text-shade-30 group-hover:text-white">How our commerce platform works</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions</span></div><div class="text-sm text-shade-30 group-hover:text-white">New, innovative Shopify products</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/ja/blog/success-story-usaginonedoko"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder Stories</span></div><div class="text-sm text-shade-30 group-hover:text-white">Learn from successful merchants</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build your brand from scratch</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build a marketing plan</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO</span></div><div class="text-sm text-shade-30 group-hover:text-white">Improve your search ranking</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/ja/blog/social-media-marketing-strategy"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy</span></div><div class="text-sm text-shade-30 group-hover:text-white">Turn social into sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/ja/blog/ecommerce-business-blueprint"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth</span></div><div class="text-sm text-shade-30 group-hover:text-white">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 text-black -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block text-white">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/tools/business-name-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business name generator</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://burst.shopify.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/ja/blog/business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business Plan Template</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230314184504/https://linkpop.com/ja"><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator</span></div></a></li></ul></div></div></div></li></ul><div class="absolute inset-x-0 top-[73px] h-0 z-20 left-0 shadow-xl pointer-events-none bg-black" style="height:0px"></div></nav><div class="ml-auto"><ul class="nav:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-white" href="/web/20230314184504/https://www.shopify.com/login" data-component-name="login">Log in</a></li><li><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-shade-100 bg-white hover:bg-shade-30 active:bg-shade-50 disabled:bg-shade-70 disabled:text-shade-90 text-body-sm px-[1.375rem] py-[0.875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230314184504/https://accounts.shopify.com/store-create?signup_currency=JPY&locale=ja&language=ja&signup_types[]=paid_trial_experience">Start free trial</a></li></ul><ul class="nav:hidden flex items-center mr-[-15px]"><li><a href="https://web.archive.org/web/20230314184504/https://accounts.shopify.com/store-create?signup_currency=JPY&locale=ja&language=ja&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-white" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div></div></div><div id="MobileDrawer" class="fixed top-0 bottom-0 nav:hidden flex w-full flex-col transition-opacity ease-[cubic-bezier(0.87,0,0.13,1)] duration-300 motion-reduce:transition-none bg-black text-white invisible opacity-0" data-component-name="mobile-navigation-drawer"><div class="transition-colors duration-700 border-b border-white/20"><div class="h-global-header container flex items-center translate-y-[-1px]"><div class="nav:w-[125px] mr-12 w-[98px] shrink-0"><a href="https://web.archive.org/web/20230314184504/https://www.shopify.com/jp" data-component-name="logo-home"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 608 173.7" role="img"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path fill="#FFF" d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><ul class="nav:hidden mr-[-15px] ml-auto flex items-center"><li><a href="https://web.archive.org/web/20230314184504/https://accounts.shopify.com/store-create?signup_currency=JPY&locale=ja&language=ja&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-white" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Main" itemscope="" itemtype="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Solutions-toggle-open" aria-expanded="false" aria-controls="SolutionsMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Solutions</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="SolutionsMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Start</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/start" class="mb-1 block text-white"><p class="text-base font-medium">Start your business</p><p class="text-sm">Build your brand</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/website/builder" class="mb-1 block text-white"><p class="text-base font-medium">Create your website</p><p class="text-sm">Online store editor</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230314184504/https://themes.shopify.com/?locale=ja" class="mb-1 block text-white"><p class="text-base font-medium">Customize your store</p><p class="text-sm">Store themes</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230314184504/https://apps.shopify.com/?locale=ja" class="mb-1 block text-white"><p class="text-base font-medium">Find business apps</p><p class="text-sm">Shopify app store</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/domains" class="mb-1 block text-white"><p class="text-base font-medium">Own your site domain</p><p class="text-sm">Domains & hosting</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/tools" class="mb-1 block text-white"><p class="text-base font-medium">Explore free business tools</p><p class="text-sm">Tools to run your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Sell</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/sell" class="mb-1 block text-white"><p class="text-base font-medium">Sell your products</p><p class="text-sm">Sell online or in person</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/online" class="mb-1 block text-white"><p class="text-base font-medium">Sell online</p><p class="text-sm">Grow your business online</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/channels" class="mb-1 block text-white"><p class="text-base font-medium">Sell across channels</p><p class="text-sm">Reach millions of shoppers and boost sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/pos" class="mb-1 block text-white"><p class="text-base font-medium">Sell in person</p><p class="text-sm">Point of Sale (POS)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/markets" class="mb-1 block text-white"><p class="text-base font-medium">Sell globally</p><p class="text-sm">International sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/plus/solutions/b2b-ecommerce" class="mb-1 block text-white"><p class="text-base font-medium">Sell wholesale & direct</p><p class="text-sm">Business-to-business (B2B)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/payments" class="mb-1 block text-white"><p class="text-base font-medium">Accept online payments</p><p class="text-sm">Set up forms of payment</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Market</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/market" class="mb-1 block text-white"><p class="text-base font-medium">Market your business</p><p class="text-sm">Reach & retain customers</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/facebook-instagram" class="mb-1 block text-white"><p class="text-base font-medium">Market across social</p><p class="text-sm">Social media integrations</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/email-marketing" class="mb-1 block text-white"><p class="text-base font-medium">Nurture customers</p><p class="text-sm">Shopify Email</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/segmentation" class="mb-1 block text-white"><p class="text-base font-medium">Know your audience</p><p class="text-sm">Gain customer insights</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Manage</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/manage" class="mb-1 block text-white"><p class="text-base font-medium">Manage your business</p><p class="text-sm">Track sales, orders & analytics</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/orders" class="mb-1 block text-white"><p class="text-base font-medium">Manage your stock & orders</p><p class="text-sm">Inventory & order management</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-black"><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230314184504/https://shopify.dev/" class="mb-1 block text-black text-white"><p class="text-base font-medium">Shopify Developers</p><p class="text-sm">Build with Shopify's powerful APIs</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/plus" class="mb-1 block text-black text-white"><p class="text-base font-medium">Plus</p><p class="text-sm">A commerce solution for growing digital brands</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/products" class="mb-1 block text-black text-white"><p class="text-base font-medium">All Products</p><p class="text-sm">Explore all Shopify products & features</p></a></li></ul></div></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/web/20230314184504/https://www.shopify.com/jp/pricing" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Pricing</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Resources-toggle-open" aria-expanded="false" aria-controls="ResourcesMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Resources</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="ResourcesMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Help and support</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230314184504/https://help.shopify.com/ja/" class="mb-1 block text-white"><p class="text-base font-medium">Help and support</p><p class="text-sm">Get 24/7 support</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/blog" class="mb-1 block text-white"><p class="text-base font-medium">Shopify blog</p><p class="text-sm">Business strategy tips</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Popular topics</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/blog/what-is-shopify" class="mb-1 block text-white"><p class="text-base font-medium">What is Shopify?</p><p class="text-sm">How our commerce platform works</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/editions" class="mb-1 block text-white"><p class="text-base font-medium">Shopify Editions</p><p class="text-sm">New, innovative Shopify products</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/ja/blog/success-story-usaginonedoko" class="mb-1 block text-white"><p class="text-base font-medium">Founder Stories</p><p class="text-sm">Learn from successful merchants</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/blog/how-to-build-a-brand" class="mb-1 block text-white"><p class="text-base font-medium">Branding</p><p class="text-sm">Build your brand from scratch</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/blog/marketing-plan" class="mb-1 block text-white"><p class="text-base font-medium">Marketing</p><p class="text-sm">Build a marketing plan</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/jp/blog/ecommerce-seo-beginners-guide" class="mb-1 block text-white"><p class="text-base font-medium">Ecommerce SEO</p><p class="text-sm">Improve your search ranking</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/ja/blog/social-media-marketing-strategy" class="mb-1 block text-white"><p class="text-base font-medium">Social media strategy</p><p class="text-sm">Turn social into sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230314184504/https://www.shopify.com/ja/blog/ecommerce-business-blueprint" class="mb-1 block text-white"><p class="text-base font-medium">Business growth</p><p class="text-sm">Scale your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-black"><div class="flex items-center text-shade-100 pt-6"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Essential tools</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230314184504/https://www.shopify.com/jp/tools/business-name-generator" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business name generator</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230314184504/https://www.shopify.com/tools/logo-maker" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Logo maker</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230314184504/https://burst.shopify.com/" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Stock photography</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230314184504/https://www.shopify.com/ja/blog/business-plan" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business Plan Template</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230314184504/https://linkpop.com/ja" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Link in bio tool</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230314184504/https://www.shopify.com/jp/tools/qr-code-generator" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">QR code generator</p></a></li></ul></div></div></div></div></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-black" data-component-name="mobile-navigation-drawer-lower"><li class="py-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight relative border-white text-white before:absolute before:inset-[-2px] before:transition-all hover:before:border-[3px] before:rounded-[30px] before:border-shade-30 hover:border-shade-30 active:border-shade-50 focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] disabled:text-shade-70 disabled:border-shade-70 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="login" href="/web/20230314184504/https://www.shopify.com/login" style="width:100%">Log in</a></li><li class="pt-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-shade-100 bg-white hover:bg-shade-30 active:bg-shade-50 disabled:bg-shade-70 disabled:text-shade-90 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230314184504/https://accounts.shopify.com/store-create?signup_currency=JPY&locale=ja&language=ja&signup_types[]=paid_trial_experience" style="width:100%">Start free trial</a></li></ul></div><svg class="sr-only" aria-hidden="true"><defs><lineargradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></lineargradient><lineargradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></lineargradient><lineargradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></lineargradient><clippath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clippath></defs></svg></header></div><div id="__partial-Footer"><div style="display:none"><div class="remix-import"><footer class="relative flex flex-col bg-black text-white"><div id="NewWindowExternalSite" class="hidden">Opens an external site in a new window</div><section class="container flex flex-col gap-20 py-20 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer"><div class="min-w-[100px]"><svg fill="none" role="img" viewbox="0 0 56 64" xmlns="http://www.w3.org/2000/svg" class="h-[44px]" height="64"><title>Shopify Logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 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9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clippath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clippath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-20 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="shopify"><h3 class="text-base font-bold text-white">Shopify</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/about" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/careers/search?locations%5B%5D=Japan" data-component-name="careers">Careers</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://investors.shopify.com/home/default.aspx" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://www.shopifystatus.com/" data-component-name="service-status">Service status</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="support"><h3 class="text-base font-bold text-white">Support</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://help.shopify.com/ja/questions" data-component-name="merchant-support">Merchant support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://help.shopify.com/ja/" data-component-name="help-center">Help center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://experts.shopify.com/" data-component-name="hire-an-expert">Hire an Expert</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://community.shopify.com/c/Shopify-Community-Japan-JP/ct-p/jp?utm_campaign=footer&utm_content=ja&utm_medium=web&utm_source=shopify" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="developers"><h3 class="text-base font-bold text-white">Developers</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://shopify.dev/" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://shopify.dev/api" data-component-name="api-documentation">API documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://devdegree.ca/" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="products"><h3 class="text-base font-bold text-white">Products</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://shop.app/" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/shop-pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://linkpop.com/" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230314184504/https://hydrogen.shopify.dev/" data-component-name="hydrogen-and-oxygen">Hydrogen and Oxygen</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="solutions"><h3 class="text-base font-bold text-white">Solutions</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/online" data-component-name="online-store-builder">Online store builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/website/builder" data-component-name="website-builder">Website builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230314184504/https://www.shopify.com/jp/tour/ecommerce-website" data-component-name="ecommerce-website">Ecommerce website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-shade-70 sm:border-white bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer"><div class="flex flex-col items-center justify-center gap-12 py-12 sm:items-start sm:gap-10 sm:py-10 md:flex-row md:justify-between bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center gap-1 sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>日本</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/jp" data-component-name="ja-0" aria-current="true">日本<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/au" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/be" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/br" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ca" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ca-fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/co" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/dk" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/de" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/es-es" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/es" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/fr" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/hk-en" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/in" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/id" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ie" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/it" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/my" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/mx" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/nl" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/nz" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ng" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/no-en" lang="en" data-component-name="en-22" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ph" lang="en" data-component-name="en-23" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/sg" lang="en" data-component-name="en-24" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/za" lang="en" data-component-name="en-25" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/se" lang="sv" data-component-name="sv-26" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/" lang="en" data-component-name="en-27" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/uk" lang="en" data-component-name="en-28" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/vn" lang="vi" data-component-name="vi-29" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.cn/" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-30" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/hk" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/tw" lang="zh-Hant" data-component-name="zh-Hant-32" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/zh" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/kr" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>日本</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/jp" data-component-name="ja-0" aria-current="true">日本<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/au" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/be" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/br" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ca" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ca-fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/co" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/dk" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/de" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/es-es" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/es" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/fr" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/hk-en" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/in" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/id" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ie" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/it" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/my" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/mx" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/nl" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/nz" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ng" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/no-en" lang="en" data-component-name="en-22" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/ph" lang="en" data-component-name="en-23" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/sg" lang="en" data-component-name="en-24" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230314184504/https://www.shopify.com/za" lang="en" data-component-name="en-25" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" 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href="/web/20230314184504/https://www.shopify.com/jp/blog/topics/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0">マーケティング</a> </li> </ul> <ul class="article__meta"> <li> <time itemprop="datePublished" datetime="2020-08-06T06:43:00Z">2020年8月6日</time> </li> <li> この記事は4分で読めます </li> </ul> </div> <div class="grid__item grid__item--tablet-up-third"> <ul class="social-shares" role="list"> <li class="social-shares_list-item"><a data-share-url="mailto:?body=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fhow-to-build-a-brand&subject=%E3%82%BC%E3%83%AD%E3%81%8B%E3%82%89%E3%81%AF%E3%81%98%E3%82%81%E3%82%8B%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E6%88%A6%E7%95%A5%E3%80%80%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%92%E6%A7%8B%E7%AF%89%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95%E3%82%92%E7%B4%B9%E4%BB%8B" data-ga-action="Email share" data-ga-event="Blog" aria-describedby="NewWindow" class="social-shares__icon-wrapper social-shares__icon-wrapper--email" 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width="924" src="https://web.archive.org/web/20230314184504im_/https://cdn.shopify.com/s/files/1/1958/6155/articles/GettyImages-589967612_HEADER.jpg?v=1596692122&width=1024"/> </figure> <div class="article__content long-form-content" itemprop="articleBody"> <p><b>まず初めに言っておきます。ブランドをゼロから築くことは、簡単ではありません。</b></p> <p><span style="font-weight: 400;">販売する商品とリーチしたいオーディエンスをいかに結びつけようかと考え始めると、</span></p> <p><span style="font-weight: 400;">「どんなロゴを使うべき?」</span></p> <p><span style="font-weight: 400;">「ロゴを見た人たちにはどう感じて欲しい?」</span></p> <p><span style="font-weight: 400;">「ターゲットオーディエンスから反響はあるだろうか?」</span></p> <p><span style="font-weight: 400;">と言ったような課題が必然と生じてきます。</span></p> <p><span style="font-weight: 400;">今この記事をお読みの皆さまはビジネスを立ち上げようとしている、もしくはリブランディングを検討中であるかもしれませんが、ここでは強固なブランド・アイデンティティを構築するために必要なステップとブランド戦略を紹介していきたいと思います。</span></p> <div class="marketing-block marketing-block--light marketing-block--padded">あわせて読みたい:<a href="/web/20230314184504/https://www.shopify.com/jp/blog/how-to-start-a-business" target="_blank">副業で起業する方法</a> </div> <h2><b>そもそも「ブランド」とは何?</b></h2> <p><span style="font-weight: 400;">市場の中で差別化をするための、わかりやすい会社名やロゴだけが「ブランド」というわけではありません。</span></p> <blockquote><span style="font-weight: 400;">“ブランドとは、人々がビジネスから受ける印象のことで、コントロールできるものもあればできないものもあります。”</span></blockquote> <p><span style="font-weight: 400;">よく考えてみると、実は誰もがパーソナルブランドを持っていると言えるのではないでしょうか。私たち一人一人は異なる名前、顔、スタイル、独自のコミュニケーション方法を持っており、これらの特徴により周囲の人々に異なる印象を与えています。</span></p> <p><span style="font-weight: 400;">同様に、ビジネスもそれぞれの名称、商品、ロゴ、カラー、フォント、音声、評判から構成され、それらすべてが人々に与える印象を左右しています。</span></p> <p><span style="font-weight: 400;">一貫性なくしてブランドを築くことはできません。ブランドを拡大するに連れて、ビジネスのあらゆるところでその一貫性を維持することが肝心です。しかしブランドのすべては、まずその「一貫性あるもの」とはどのような体裁のものなのか、そしてどのような雰囲気を醸し出したいのかをしっかりと確立することから始まります。</span></p> <h3><b>ブランドの構築方法</b></h3> <p><span style="font-weight: 400;">ブランド構築は、実質的に以下の7つのステップにまとめることができます。</span></p> <ol> <li style="font-weight: 400;"><a href="#1"><span style="font-weight: 400;">ターゲットオーディエンスと競合他社の調査</span></a></li> <li style="font-weight: 400;"><a href="#2"><span style="font-weight: 400;">焦点を当てる内容とパーソナリティの選定</span></a></li> <li style="font-weight: 400;"><a href="#3"><span style="font-weight: 400;">ビジネス名の選定</span></a></li> <li style="font-weight: 400;"><a href="#4"><span style="font-weight: 400;">スローガンの作成</span></a></li> <li style="font-weight: 400;"><a href="#5"><span style="font-weight: 400;">ブランドのルック(カラーとフォント)</span><span style="font-weight: 400;">の選定</span></a></li> <li style="font-weight: 400;"><a href="#6"><span style="font-weight: 400;">ロゴのデザイン</span></a></li> <li style="font-weight: 400;"><a href="#7"><span style="font-weight: 400;">ビジネスへのブランディング起用</span></a></li> </ol> <p><span style="font-weight: 400;">ブランドを展開するにつれて、これらのステップを見直すことも必要になるとは思います。しかしブランドのアイデンティティを形づくるためには、これらすべての側面をきちんと考慮することが大切です。 </span></p> <p><span style="font-weight: 400;">まずは基礎作りから始め、ブランド構築にどのように取り掛かかるかを決めていきましょう。</span></p> <h2 id="1"><b>1. ターゲットオーディエンスと競合他社の調査</b></h2> <p><span style="font-weight: 400;">ブランド構築をする中で何かを決定する前に、潜在的な顧客そして競合他社は誰であるかという、現在の市場状況を把握する必要があります。</span></p> <p><span style="font-weight: 400;">市場状況を理解するためには、以下のような方法があります。</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">該当する商品やサービスカテゴリーをGoogleで検索し、直接的および間接的な<a href="/web/20230314184504/https://www.shopify.com/jp/blog/competitive-analysis" target="_blank">競合他社の分析</a>をする。</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">顧客についてのサブレディットをチェックし、話題やおすすめ商品についての聞き込みをする。</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ターゲット市場で買い物をしている人に、どのブランドから購入しているかについての聞き込みをする。</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ターゲットオーディエンスがフォローしているSNSアカウントやページをチェックする。</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">オンラインやオフラインで買い物をしてみて、顧客がどのようにサイトをチェックし商品を購入しているか実感してみる。</span></li> </ul> <p><span style="font-weight: 400;">尚、調査を進めるに連れて以下のことを書き留めてください。</span></p> <ol> <li style="font-weight: 400;"> <b>最も容易にリーチできる顧客は誰か:</b><span style="font-weight: 400;">手軽に販売できる可能性のある顧客</span> </li> <li style="font-weight: 400;"> <b>トップにいる競合他社は誰か:</b><span style="font-weight: 400;">市場基盤があり、最も認知度の高いブランド</span> </li> <li style="font-weight: 400;"> <b>顧客の言葉遣いや興味のある話題は何か:</b><span style="font-weight: 400;">顧客の関心や話し口調。</span> </li> </ol> <p><span style="font-weight: 400;">これらを書き留めることで、自分のブランドが何に注力し、どのように競合他社から差別化を図るべきかが明確になります。そのため、先に進む前にまずこれらの内容を把握しておくことが大切なのです。</span><span style="font-weight: 400;"><br></span></p> <h2 id="2"><b>2. 注力すべき内容とパーソナリティの選定</b></h2> <p><span style="font-weight: 400;">万人受けするブランドを築くことは、特に駆け出したばかりの時は難しいでしょう。</span></p> <p><span style="font-weight: 400;">ブランドを構築する中で重視すべきものを見つけ、そこから何をすれば良いかを模索することが大切です。</span></p> <p><span style="font-weight: 400;">重点を置くべき内容やブランドの雰囲気をイメージできるよう、いくつかの質問とブランディングのエクササイズを用意しました。</span></p> <h3><b>ポジショニングステートメントとは?</b></h3> <p><span style="font-weight: 400;">ポジショニングステートメントとは、市場におけるブランドの立場や位置付けを、簡潔に一、二文で表明することです。必ずしもウェブサイトや名刺に記載しなければならないものではありませんが、ブランドへの質問に対して的確な回答ができるようになり、ブランドのキャッチフレーズを作成する際にも役立ちます。</span></p> <div class="marketing-block marketing-block--light marketing-block--padded"> <p><b>ポジショニングステートメントとは・・・</b></p> <p><span style="font-weight: 400;">当社は[ターゲット市場]向けに[商品/サービス]を販売し、[価値提案]を提供します。[競合他社]とは異なり、当社は[主要な差別化要因]をします。</span></p> <p><span style="font-weight: 400;">例:当社はハイキング向けの水筒を販売し、二酸化炭素排出量を軽減する一方でハイカーの方々の水分補給を促します。他の水筒ブランドとは異なり、当社はお買い上げの水筒一点ごとに木を一本植樹する取り組みを行っています。</span></p> </div> <p><span style="font-weight: 400;">尚、</span><span style="font-weight: 400;">ユニークな価値提案</span><span style="font-weight: 400;">も競争の一環です。適切なものを見つけ、競争に参加し、ブランドのメッセージの一部として取り扱うようにしましょう。</span></p> <p><span style="font-weight: 400;">またその代わりに、起業する会社が基本信念を掲げているようであれば(例:社会事業の立ち上げ等)、その内容を企業理念として書き出すことで、顧客や世界に向かって明確に誓約することできます。</span></p> <h3><b>ブランドと関連づける言葉とは?</b></h3> <p><span style="font-weight: 400;">ブランドを構築する方法の一つとして、ブランドを一人の人物にたとえることがあります。彼もしくは彼女はどのような人物なのか、また顧客が惹きつけられるのはどんな性格の人物なのか、ということを考えるのです。</span></p> <p><span style="font-weight: 400;">このようにブランドを人物にたとえることは、SNSで使う口調や、どんなトーンのビジュアルや文書を使えば良いかを決める時に効果を発揮します。</span></p> <p><span style="font-weight: 400;">ブランドの雰囲気を映し出し、オーディエンスの心に響くのはどんな言葉なのでしょうか。そのような形容詞をいくつか考え出すための、便利で楽しいブランディングのエクササイズがあります。参考としていくつかの例を以下の通り上げてみました。</span></p> <p><img alt="" data-src="https://web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/0070/7032/files/branding-exercise_6500d231-3708-4943-a3c1-e81383d2827d.jpg?v=1497582187" class="lazyload"></p> <h3><b>ブランドを的確に表す比喩表現やコンセプトとは?</b></h3> <p><span style="font-weight: 400;">ブランドを比喩で表現したり人物にたとえたりすることは、ブランドの特徴を識別することに役立ちます。</span></p> <p><span style="font-weight: 400;">たとえるものは乗り物、動物、セレブ、スポーツチームなど、ブランドに醸し出してほしい雰囲気を想起させるものであれば何でも構いません。</span></p> <p><span style="font-weight: 400;">例えば、起業家をターゲットにしたブランド構築のためには、目標を達成するためには手段を選ばない、向こう意気の強い「狸」を起用するというアイデアもあります。</span></p> <p><span style="font-weight: 400;">あなたのブランドが動物だったとしたら、どの動物を選び、なぜその動物を選んだのかという理由を考えてみてはいかがでしょうか?</span></p> <h2 id="3"><b>3. ビジネス名の選定</b></h2> <p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;">名前には何が隠されているのでしょうか?実はビジネスの種類によって、ブランド名が重要になるものと、そうでもないものに分けることができます。</span></p> <p><span style="font-weight: 400;">前にもお話しした通り、ブランドには名前以上の意味があります。ブランドの個性、行動、評価こそが、市場におけるブランドの名前に意義をもたらします。</span></p> <p><span style="font-weight: 400;">しかし小規模ビジネスのオーナーの方々にとって、「会社名の選択」はおそらく初めての大きな意思決定となるのではないでしょうか。会社名を一旦決めたら、ロゴ、<a href="/web/20230314184504/https://www.shopify.com/jp/blog/best-domain-registrars" target="_blank">ドメイン</a>、マーケティング、商標登録など実に多くのことに影響を及ぼすことになります(尚、販売商品の一般的な名称を、ブランド名として商標登録することはとても困難です)。</span></p> <p><span style="font-weight: 400;">ブランド名には、真似することが難しく、既存の競合他社と混同しない</span><a href="/web/20230314184504/https://www.shopify.com/jp/blog/what-should-i-name-my-online-store"><span style="font-weight: 400;">名前を確保する</span></a><span style="font-weight: 400;">ことが理想的です。また、近い将来に商品ラインを拡大する予定がある場合には、商品カテゴリーに固執した名前ではなく、軌道修正しやすい広義なビジネス名を考えておくことをお勧めします。</span></p> <p><span style="font-weight: 400;">Shopifyの</span><a href="https://web.archive.org/web/20230314184504/https://www.shopify.com/tools/business-name-generator?itcat=blog&itterm=215822345" target="_blank"><span style="font-weight: 400;">ビジネスネーム・ジェネレーター</span></a><span style="font-weight: 400;">を活用して名前をいくつか検討することも可能ですし、以下のアプローチの中から一つ(もしくは組み合わせたもの)を試してみてはいかがでしょうか。</span></p> <ul> <li style="font-weight: 400;"> <b>独自の言葉を作り上げる</b><span style="font-weight: 400;">(例:「Pepsi」)</span> </li> <li style="font-weight: 400;"> <b>関係のない単語を再解釈する</b><span style="font-weight: 400;">(例:コンピューターに「Apple」というブランド名)</span> </li> <li style="font-weight: 400;"> <b>示唆的あるいは比喩的な表現を使う</b><span style="font-weight: 400;">(例:「Buffer」)</span> </li> <li style="font-weight: 400;"> <b>ありのまま表現する(真似されやすいので注意)</b><span style="font-weight: 400;">(例:「The Shoe Company」)</span> </li> <li style="font-weight: 400;"> <b>文字をいくつか取り除く/加える、あるいはラテン語調の語尾を足すなどして単語を改造する</b><span style="font-weight: 400;">(例:「Tumblr(Tumbler)」あるいは「Activia」)</span> </li> <li style="font-weight: 400;"> <b>長い名前の頭文字を使いイニシャルを作る</b><span style="font-weight: 400;">(例:「HBO(Home Box Office)」)</span> </li> <li style="font-weight: 400;"> <b>二つの単語を組み合わせる</b><span style="font-weight: 400;">(例:Pinterest(pin + interest)あるいはSnapple(snappy + apple))</span> </li> </ul> <p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;">尚、ブランド名はウェブサイトのドメイン/URLにも影響を及ぼすため、ブランド名を決める前にはしっかりと下調べをするよう心がけましょう。</span></p> <p><span style="font-weight: 400;">また、親しい人を集めてフォーカスグループを実施し、使用予定のブランド名に意図していない意味が含まれていないか、あるいは酷似したブランド名がないかどうかを確認することも得策です。</span></p> <h2 id="4"><b>4. スローガンの作成</b></h2> <p><span style="font-weight: 400;">あると助かるキャッチーなスローガン。SNSのプロフィール、ウェブサイトのヘッダー、<a href="/web/20230314184504/https://www.shopify.com/jp/blog/free-business-card-makers" target="_blank">名刺</a>などの限られたスペースで、少ない文字数ながらに大きなインパクトを与えることができる、簡潔で記述的なタグラインのことです。</span></p> <p><span style="font-weight: 400;">新たな角度からマーケティングを仕掛けたいと思う時には、いつでもスローガンを変更することが可能です。例えばPepsiは、</span><a href="https://web.archive.org/web/20230314184504/https://gmdist.com/blog/pepsi-slogans-and-logos-throughout-the-years" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">過去数十年にわたり</span><span style="font-weight: 400;">30種類以上のスローガンを起用してきました</span></a><span style="font-weight: 400;">。 </span></p> <p><span style="font-weight: 400;">優れたスローガンとは、短く、覚えやすく、強く印象に残るものです。ここでは、スローガン作成におけるお勧めのアプローチをいくつか紹介したいと思います。</span></p> <ul> <li style="font-weight: 400;"> <b>断定的な表現。</b><span style="font-weight: 400;">例:Death Wish Coffee社「世界一濃いコーヒー」</span> </li> <li style="font-weight: 400;"> <b>比喩的な表現。</b><span style="font-weight: 400;">例:Redbull社「翼を与えるレッドブル」 </span> </li> <li style="font-weight: 400;"> <b>顧客の立ち振る舞いを起用。</b><span style="font-weight: 400;">例:Nike社「Just do it」</span> </li> <li style="font-weight: 400;"> <b>ラベルの見出しを活用。</b><span style="font-weight: 400;">Cards Against Humanity社「酷い人々のためのパーティーゲーム」</span> </li> <li style="font-weight: 400;"> <b>韻を踏む。</b><span style="font-weight: 400;">例:Folgers Coffee社「The best part of waking </span><b>up(アップ)</b><span style="font-weight: 400;"> is Folgers in your </span><b>cup(カップ)</b><span style="font-weight: 400;">」</span> </li> <li style="font-weight: 400;"> <b>ありのまま表現する。</b><span style="font-weight: 400;">例:Aritzia社「女性のためのファッションブティック」</span> </li> </ul> <p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;">優れたスローガンへのアイデアを練るためには、</span><a href="https://web.archive.org/web/20230314184504/https://www.shopify.com/tools/slogan-maker?itcat=blog&itterm=215822345" target="_blank"><span style="font-weight: 400;">Shopifyスローガンメーカー</span></a><span style="font-weight: 400;">をぜひご活用ください。あるいは、ポジションステートメントをアレンジし、ビジネスを一行で説明できるようなスローガンを作るのもいいかもしれません。</span><span style="font-weight: 400;"><br><br></span></p> <h2 id="5"><b>5. ブランドのルック(カラーとフォント)の選定</b></h2> <p><span style="font-weight: 400;">名前が決まったところで、次はブランドを視覚的にいかに表現するか、つまりカラーとタイポグラフィーの検討に移る必要があります。ウェブサイトを構築するにはとても効果の高いステップです。</span></p> <h3><b>自分のカラーを選ぶ</b></h3> <p><span style="font-weight: 400;">ブランドカラーを決めることは、ブランドをただ定義するだけでなく、表現したい雰囲気を伝え、やることすべてに一貫性を持たせることに役立ちます。ブランドカラーには、直接的な競合他社から差別化することでき、顧客が混同することのない色を選ぶようにしてください。</span></p> <p><span style="font-weight: 400;">色の心理は精密科学ではありませんが、意思決定をする際、特にロゴの色を決める時の助けになります。</span></p> <p><span style="font-weight: 400;">ここにあるインフォグラフィックは、色が一般的に引き起こす感情や連想を概略として表しています。</span></p> <p><img alt="" data-src="https://web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/0070/7032/files/Color_Emotion_Guide-min-min.jpg?v=1555955546" class="lazyload"></p> <h6 style="text-align: center;"> <span style="font-weight: 400;">画像:</span><a href="https://web.archive.org/web/20230314184504/https://thelogocompany.net/blog/infographics/psychology-color-logo-design/" target="_blank" rel="nofollow noopener noreferrer"><i><span style="font-weight: 400;">The Logo Company</span></i></a> </h6> <p><span style="font-weight: 400;">ブランドのカラーパレット上に置いた白黒文字の読みやすさや、白黒の背景上にあるカラー文字の見え方を注意深く観察することが大切です。使い勝手の良い色を選ぶには、</span><a href="https://web.archive.org/web/20230314184504/https://coolors.co/" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">Coolors</span></a><span style="font-weight: 400;">などのツールを活用することがお勧めです。16進コードを手元に置き、異なる色調を試して気に入った色を見つけてください。 </span></p> <h3><b>自分のフォントを選ぶ</b></h3> <p><span style="font-weight: 400;">ここまで来たら、ウェブサイトで使うフォントの検討を始めましょう。</span></p> <p><span style="font-weight: 400;">ビジターを混乱させないためにも、フォントは二種類までに抑えることをお勧めします。一つはヘッダー用、もう一つは本文用です(ロゴに使うフォントはこれとは別になります)。 </span></p> <p><a href="https://web.archive.org/web/20230314184504/http://fontpair.co/" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">Font Pair</span></a><span style="font-weight: 400;">を活用し、幅広い選択肢の中から相性の良い組み合わせを選んでみてはいかがでしょうか。</span></p> <p><a href="https://web.archive.org/web/20230314184504/http://stylifyme.com/" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">Stylify.me</span></a><span style="font-weight: 400;">を使えば、インスピレーションとしてお気に入りのウェブサイトのビジュアルデザインの詳細が一目でわかります。</span><span style="font-weight: 400;"><br></span></p> <h2 id="6"><b>6. ロゴのデザイン</b></h2> <p><span style="font-weight: 400;">会社のロゴデザインは、ブランド構築にあたり最初に頭に浮かんでくるものではないでしょうか。ロゴは会社の顔であり、常にブランドと一体となっているのでもっともなことです。</span></p> <p><span style="font-weight: 400;">ロゴはユニークで識別しやすく、(しばしば見逃されがちではありますが)どんなサイズにも拡大縮小できるものが望ましいとされています。</span></p> <p><span style="font-weight: 400;">ウェブサイトからFacebookページのプロフィール画像、さらにはブラウザーのタブに表れる小さなファビコンに至るまで、ブランドロゴが表示されるべき</span><i><span style="font-weight: 400;">すべての</span></i><span style="font-weight: 400;">場所を考慮に入れてください。</span></p> <p><span style="font-weight: 400;">例えば、</span><a href="/web/20230314184504/https://www.shopify.com/jp/blog/instagram-bio"><span style="font-weight: 400;">インスタグラムのプロフィール</span></a><span style="font-weight: 400;">画像にテキストロゴを使用しているとしたら、その文字を読む取ることはほぼ不可能でしょう。より良い方法としては、アイコン要素のあるスクエア版のロゴを作成すると、より小さなサイズに縮小されても認識可能になります。</span></p> <p><span style="font-weight: 400;">Walmart社は、別々に使用することが可能な、「火花」のアイコンロゴとワードマークロゴの両方を使っています。</span></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/Walmart-logo_medium.png?format=jpg&quality=90&v=1596696815" class="lazyload"></p> <h6 style="text-align: center;"> <span style="font-weight: 400;">ウェブのあらゆる場所や印刷物に表示されるロゴには投資を。情報源: 『History of the Walmart brand development and logo design(Walmartブランド開発とロゴデザインの歴史』</span><a href="https://web.archive.org/web/20230314184504/https://turbologo.com/articles/walmart-logo/" target="_blank" rel="nofollow noopener noreferrer"><i><span style="font-weight: 400;">Turbologo</span></i></a><i><span style="font-weight: 400;">社</span></i> </h6> <p> 以下では、ブランドにとって最も有意義なスタイルを選べるように、デザイナーとのやり取りに役立つロゴの事例をいくつかご紹介します。有名な企業ばかりです。また、ブランドの雰囲気をより効果的に伝えるためには、事前に選んだブランドカラーやフォントと相性の良いロゴをデザインすることを心がけてください。</p> <p><b>抽象ロゴ:Google Chrome</b></p> <p style="text-align: left;"><span style="font-weight: 400;"><img alt="" style="float: none;" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/chromelogo_compact.png?format=jpg&quality=90&v=1596696860" class="lazyload"></span></p> <p style="text-align: left;"><span style="font-weight: 400;">抽象的なロゴにも意味合いはありますが、形と色だけの絵柄を簡単に現実と結びつけることはできません。 </span></p> <p><span style="font-weight: 400;">抽象的なロゴの良いところは、固有の意味合いを有していないところです。つまり、意味合いは自分で考え、顧客の頭の中で作り上げてもらうことができるのです。</span></p> <p><b>マスコットロゴ:ウェンディーズ</b></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/wendy_slogo_compact.png?format=jpg&quality=90&v=1596696924" class="lazyload"></p> <p><span style="font-weight: 400;">マスコットロゴには、大抵キャラクターの顔が起用されます。ブランドにパーソナリティを与えることで、ビジネスに人間性をもたらすことが可能になります。しかし時代遅れな印象を与える可能性があるので気をつけましょう。マスコットロゴは特定の場合にのみ推奨されています(例:意図的にレトロな雰囲気を醸し出したい時など)。</span></p> <p><b>エンブレムロゴ: スターバックス</b></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/Starbucks-Logo_compact.png?format=jpg&quality=90&v=1596697017" class="lazyload"></p> <p><span style="font-weight: 400;">丸型のものが多いエンブレムロゴ。テキストとエンブレムを組み合わせたものがほとんどで、存在感を放ち威厳あるルックを実現することができます。ただしデザインが複雑すぎると、ロゴを縮小した時にインパクトが小さくなってしまうことがあります。適切な方法で作成されていれば、ブランド構築に良い影響を及ぼし、印象に残るロゴとなるはずです。</span></p> <p><b>レターマークロゴ:IBM</b></p> <p><b><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/ibmlogo_medium.png?format=jpg&quality=90&v=1596697059" class="lazyload"></b></p> <p><span style="font-weight: 400;">レターマークロゴはビジネス名全体のイニシャルをロゴにしたものです。ビジネスの名前が三単語以上から構成され、特にそのイニシャルが聞こえのいい場合には、レターマークロゴを検討することをお勧めします。</span></p> <p><b>アイコンロゴ: Twitter</b></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/Twitter-Logo_compact.png?format=jpg&quality=90&v=1596697096" class="lazyload"></p> <p><span style="font-weight: 400;">アイコンロゴは、ブランドが比喩的なイメージで表されたものを示します。抽象ロゴとは異なり、アイコンロゴは商品</span><span style="font-weight: 400;">やサービスの性質</span><span style="font-weight: 400;">を映し出しています(例えば、Twitterのロゴの鳥は、プラットフォーム上でやり取りされる短かな“ツイート</span><span style="font-weight: 400;">(つぶやき/小鳥のさえずり)</span><span style="font-weight: 400;">”を連想させます)。</span></p> <p><span style="font-weight: 400;">まだ十分確立されていないブランドであれば、アイコンロゴを単独で使うのは避けた方がいいでしょう。ただし、どんなロゴにしたらいいかお悩みのようであれば、アイコンロゴとワードマークを組み合わせたものを使用するのが得策だと言えます。</span></p> <p><b>ワードマークロゴ: Facebook</b></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/FACEBOOK_logo_BlueGray_RGB_medium.png?format=jpg&quality=90&v=1596694243" class="lazyload"></p> <p><span style="font-weight: 400;">ワードマークロゴは、ブランドの名前、ブランドカラー、フォントをアレンジし、視覚的なアイデンティティーにしたロゴのことです。ワードマークの問題点は、サイズ変更可能なスクエアのデザインに落とし込むことが難しく、縮小されると読みにくくなってしまうところです。</span></p> <p><span style="font-weight: 400;">ただし、この問題はアイコンロゴを組み合わせるか、ワードマークの一つ目の文字をロゴとして取り扱うことにより解決できます。</span></p> <p><b>組み合わせロゴ:マクドナルド</b></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/McDonald_s_logo_compact.png?format=jpg&quality=90&v=1596697333" class="lazyload"></p> <p><span style="font-weight: 400;">どんな種類のロゴにも制約があります。そのため、いくつかの種類を組み合わせたロゴが多く見受けられます。</span></p> <p><span style="font-weight: 400;">小規模な新規ビジネスのロゴを試作している際に、ワードマークとアイコンロゴのどちらを起用するかで悩んでいる場合には、組み合わせロゴにすることをお勧めします。組み合わせロゴはワードマークとアイコンロゴの両方の良いところを取り入れることができるからです。サイズ変更可能なロゴ条件を満たす一方で、ブランド名を前面中央に配置することができるようになります。例えばマクドナルド社の組み合わせロゴならば、仮にワードマークがはまりきらない場合でも、ブランドを象徴するゴールドアーチを使うことができます。</span></p> <p><span style="font-weight: 400;">デザインスキルをお持ちでないようであれば、ロゴ作成は誰かに依頼したり、Shopifyの</span><a href="https://web.archive.org/web/20230314184504/https://hatchful.shopify.com/ja/" target="_blank"><span style="font-weight: 400;">Hatchfulロゴメーカー</span></a><span style="font-weight: 400;">を活用し、無料でいくつかのロゴを試しに作ってみてもいいかもしれません。手軽にかっこいいロゴを作ることができます。</span><span style="font-weight: 400;"><br></span></p> <h2 id="7"><b>7. ビジネス全体へのブランディング起用</b></h2> <p><span style="font-weight: 400;">ブランディングをビジネス全体に起用すると、<a href="/web/20230314184504/https://www.shopify.com/jp/blog/how-to-build-a-brand-story" target="_blank">統一感のあるブランドストーリーの提供が実現</a>できます。ブランドストーリーは、ビジネスの本質や意義を映し出すことに加え、店内やオンラインなどで顧客とやり取りをするための環境を整えてくれます。</span></p> <p><a href="/web/20230314184504/https://www.shopify.com/jp/blog/customer-trust-checklist"><span style="font-weight: 400;">「顧客からの信頼を得るものは何か」に関するShopifyの調査</span></a><span style="font-weight: 400;">の中で、初めてのネットショップで買い物をする人たちの多くが、企業目標や目的に関心を持ち、同じ価値観(例:サステナビリティなど)を共有しているかどうかをチェックしていることがわかりました。訪問者は「About Us」ページを訪れ、誰から商品を購入するのかを見極めています。さらにより社会に配慮している買い物客は、ビジネスがどう運営されているかに至るまで気を配っています。ビジネスがブランドストーリーを掲げているようであれば積極的に共有しましょう。なぜなら、ブランドストーリーは「正規のビジネスである」という安心感を買い物客に与えるからです。</span></p> <p><span style="font-weight: 400;">ポジショニングステートメントはビジネスを開始する際に役立ちます。一方で、ブランドストーリーを作り上げる際には、以下のことを自問自答してみてください。</span></p> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">ビジネスを起業した理由は?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">会社の存在意義は? </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">どのように世界に貢献しているか?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">ビジネスの背景にある顧客が知るべきストーリーは何か?</span></li> </ol> <p><span style="font-weight: 400;">すべてのビジネスが企業使命を重視しているわけではありませんが、もし企業目標や価値観を掲げているならば、「なぜ起業したか」ということをブランドストーリーとして顧客と共有することをお勧めします。例として、企業使命を重視するTOMS社と、</span><span style="font-weight: 400;">また少し違ったブランディングをしている</span><span style="font-weight: 400;">コカコーラ社とを比較してみましょう。</span></p> <p><span style="font-weight: 400;">フットウェアとアクセサリーを取り扱うTOMS社は、「生活を改善する」企業です。TOMS社初めての</span><a href="https://web.archive.org/web/20230314184504/https://www.toms.com/impact" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">チャリティープログラム</span></a><span style="font-weight: 400;">である「ワン・フォー・ワン」では、困窮する子どもに靴を寄付する取り組みをしています。様々なチャリティー・イニシャチブの中において、最近では「COVID-19 グローバル・ギビング基金」に寄付をしました。買い物客は、TOMS社から商品を購入すると、自らも社会貢献ができているという気分になることができるのです。 </span></p> <p><img alt="" data-src="//web.archive.org/web/20230314184504/https://cdn.shopify.com/s/files/1/1958/6155/files/TOMS_1024x1024.jpg?v=1596697568" class="lazyload"></p> <p><span style="font-weight: 400;">一方、世界的に著名な清涼飲料企業であるコカコーラ社は、社会を良くする活動や環境的使命を土台とはしていません。しかし「楽しさ、幸せ、繋がりを、仲間と一緒に体験する」というブランディングを通して、ターゲット市場に訴えかけています。コカコーラ製品の顧客は、仲間や愛する人と同じ製品を楽しむことで、社会的な繋がりを感じることができるのでしょう。</span></p> <div class="responsive-video-wrapper gutter-bottom"><iframe width="560" height="315" src="https://web.archive.org/web/20230314184504if_/https://www.youtube.com/embed/w8nKCPOk6Y8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div> <p><span style="font-weight: 400;">新しいビジネスのオーナーの方々にとって、コカコーラ社から学べることはたくさんあります。すぐにコカコーラのものと識別できる時代を超えたデザイン、フォント、イメージ、色彩などから、優れたアイデアを見出すことができるのではないでしょうか。</span></p> <p><span style="font-weight: 400;">企業目標に関するブランドストーリーを構築する、しないに関わらず、大切なのは顧客がブランドについて考えさせられるようなストーリーを提供することです。</span></p> <h2><b>成長するとともに進化させるブランド</b></h2> <p><span style="font-weight: 400;">ブランド構築はロゴやスローガン作成だけで終わることはなく、ブランドを発表してからも継続していきます。顧客との関わり合いを持つ上で、</span><a href="/web/20230314184504/https://www.shopify.com/jp/blog/themes-shopify"><span style="font-weight: 400;">ウェブサイトに選んだテーマ</span></a><span style="font-weight: 400;">、マーケティング資料の作成、</span><a href="/web/20230314184504/https://www.shopify.com/jp/blog/how-to-create-a-memorable-and-shareable-unboxing-experience"><span style="font-weight: 400;">パッケージ方法</span></a><span style="font-weight: 400;">、商品配送に至るまで、ブランドは一貫性を持ちながら存続していく必要があります。</span></p> <p><span style="font-weight: 400;">ブランドを形作り進化させていくに連れて、顧客にブランドをより良く知ってもらい、顧客が誰であるか、そして彼らにどのように語りかけていくかを学んでいくことでしょう。</span></p> <p><b>重要なのは、人々があなたのブランドをどう受け止めるかを、完全にコントロールすることはできないという事実を受け止めることです。</b></p> <p><span style="font-weight: 400;">顧客を正しい方向へと誘導し、素晴らしい第一印象を与え、会社の評判を管理することはできますが、顧客一人一人が心の中で感じるブランドの印象をコントロールすることはできません(例えば、嫌なカスタマーサービスを経験したことがある人などは難しいでしょう)。</span></p> <p><span style="font-weight: 400;">ブランド構築では、あらゆる場所で顧客にできる限り良い印象を与え、主要オーディエンスと共感していくことが最善策です。いずれにしても、皆さんがブランドを始めるにあたり、これで必要なツール、知識、そして資料が準備できることを願っています。</span></p> <div class="clear"></div> <div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2><strong>よくある質問</strong></h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name"><strong>ブランドの構築方法とは?</strong></h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">ブランド構築は、実質的に以下の7つのステップにまとめることができます。<br> <ol> <li>ターゲットオーディエンスと競合他社の調査</li> <li>焦点を当てる内容とパーソナリティの選定</li> <li>ビジネス名の選定</li> <li>スローガンの作成</li> <li>ブランドのルック(カラーとフォント)の選定</li> <li>ロゴのデザイン</li> <li>ビジネスへのブランディング起用</li> </ol> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name"><strong>ブランド名を決めるときのポイントは?</strong></h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">ブランド名には、真似することが難しく、既存の競合他社と混同しない名前を確保することが理想的です。また、近い将来に商品ラインを拡大する予定がある場合には、商品カテゴリーに固執した名前ではなく、軌道修正しやすい広義なビジネス名を考えておくことをお勧めします。<br>Shopifyの<a href="https://web.archive.org/web/20230314184504/https://www.shopify.jp/tools/business-name-generator?itcat=blog&itterm=215822345&shpxid=9bcf4bd6-8F95-4012-C767-CFDC9B032316" target="_blank">ビジネスネーム・ジェネレーター</a>を活用して名前をいくつか検討することも可能です。</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name"><strong>ブランドストーリーを作りたいのですがコツはありますか?</strong></h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">以下のことを自問自答してみてください。<br> <ul> <li>ビジネスを起業した理由は?</li> <li>会社の存在意義は?</li> <li>どのように世界に貢献しているか?</li> <li>ビジネスの背景にある顧客が知るべきストーリーは何か?</li> </ul> すべてのビジネスが企業使命を重視しているわけではありませんが、もし企業目標や価値観を掲げているならば、「なぜ起業したか」ということをブランドストーリーとして顧客と共有することをお勧めします。</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name"><strong>ロゴをデザインするときに気を付けることは?</strong></h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">ロゴは会社の顔であり、常にブランドと一体となっているものです。ロゴはユニークで識別しやすく、どんなサイズにも拡大縮小できるものが望ましいとされています。</div> <div itemprop="text">ウェブサイトからSNSのプロフィール画像、さらにはブラウザーのタブに表れる小さなファビコンに至るまで、ブランドロゴが表示されるべきすべての場所を考慮に入れてください。</div> </div> </div> </div> </div> <hr> <h3 style="text-align: center;">ネットショップを開設しよう!</h3> <h3 style="text-align: center;">Shopify無料トライアルはこちら</h3> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20230314184504/https://accounts.shopify.com//store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-9d96">メールアドレス</label><input autocomplete="email" placeholder="メールアドレスを入力" aria-describedby="MessageId_be81" id="SignupEmail-9d96" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"><button class="marketing-button marketing-form__button marketing-input-button-pair__button start-free-trial__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button 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