CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Digiday — The home of modern media and marketing</title> <meta name="description" content="Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology." /> <link rel="canonical" href="https://digiday.com/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="website" /> <meta property="og:title" content="Homepage" /> <meta property="og:description" content="Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology." /> <meta property="og:url" content="https://digiday.com/" /> <meta property="og:site_name" content="Digiday" /> <meta property="article:publisher" content="https://www.facebook.com/digiday/" /> <meta property="article:modified_time" content="2025-02-03T15:23:50+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@digiday" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://digiday.com/","url":"https://digiday.com/","name":"Digiday — The home of modern media and marketing","isPartOf":{"@id":"https://digiday.com/#website"},"about":{"@id":"https://digiday.com/#organization"},"datePublished":"2023-08-14T19:20:45+00:00","dateModified":"2025-02-03T15:23:50+00:00","description":"Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.","breadcrumb":{"@id":"https://digiday.com/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://digiday.com/"]}]},{"@type":"BreadcrumbList","@id":"https://digiday.com/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"WebSite","@id":"https://digiday.com/#website","url":"https://digiday.com/","name":"Digiday","description":"Digital Content, Digital Advertising, Digital Marketing","publisher":{"@id":"https://digiday.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://digiday.com/search?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://digiday.com/#organization","name":"Digiday","url":"https://digiday.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://digiday.com/#/schema/logo/image/","url":"https://digiday.com/wp-content/uploads/sites/3/2017/06/Digiday_logo.png","contentUrl":"https://digiday.com/wp-content/uploads/sites/3/2017/06/Digiday_logo.png","width":1814,"height":1018,"caption":"Digiday"},"image":{"@id":"https://digiday.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/digiday/","https://x.com/digiday","https://www.instagram.com/digiday/","https://www.linkedin.com/company/digiday/","https://en.wikipedia.org/wiki/Digiday"]}]}</script>  <link rel='dns-prefetch' href='//www.lightboxcdn.com' /> <link rel='dns-prefetch' href='//cdn.parsely.com' /> <link rel='dns-prefetch' href='//js.createsend1.com' /> <link rel='dns-prefetch' href='//experience.tinypass.com' /> <link rel='dns-prefetch' href='//cdn.viafoura.net' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Digiday » Feed" href="https://digiday.com/feed/" /> <link rel='stylesheet' id='all-css-0' href='https://digiday.com/_static/??-eJyNi1EOQDAQBS+kliDiQ5yl2pKNtZpuRXp7RCI+fc6bN3B4ZTaOjiN42mdkAW0V6eSCgJEPKTv5/Foy+N+8f2RDu3WPtigRRtrMogjHoEMCiYlcviLfxbD2ZVtXRdE0XXUCOp06yA==' type='text/css' media='all' /> <style id='wp-parsely-recommendations-style-inline-css'> .parsely-recommendations-list-title{font-size:1.2em}.parsely-recommendations-list{list-style:none;padding:unset}.parsely-recommendations-cardbody{overflow:hidden;padding:.8em;text-overflow:ellipsis;white-space:nowrap}.parsely-recommendations-cardmedia{padding:.8em .8em 0} </style> <link rel='stylesheet' id='all-css-4' href='https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpqbGFlampgYGAIAROAu5A==' type='text/css' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='elasticpress-facet-style-inline-css'> .widget_ep-facet input[type=search],.wp-block-elasticpress-facet input[type=search]{margin-bottom:1rem}.widget_ep-facet .searchable .inner,.wp-block-elasticpress-facet .searchable .inner{max-height:20em;overflow:scroll}.widget_ep-facet .term.hide,.wp-block-elasticpress-facet .term.hide{display:none}.widget_ep-facet .empty-term,.wp-block-elasticpress-facet .empty-term{opacity:.5;position:relative}.widget_ep-facet .empty-term:after,.wp-block-elasticpress-facet .empty-term:after{bottom:0;content:" ";display:block;left:0;position:absolute;right:0;top:0;width:100%;z-index:2}.widget_ep-facet .level-1,.wp-block-elasticpress-facet .level-1{padding-left:20px}.widget_ep-facet .level-2,.wp-block-elasticpress-facet .level-2{padding-left:40px}.widget_ep-facet .level-3,.wp-block-elasticpress-facet .level-3{padding-left:60px}.widget_ep-facet .level-4,.wp-block-elasticpress-facet .level-4{padding-left:5pc}.widget_ep-facet .level-5,.wp-block-elasticpress-facet .level-5{padding-left:75pt}.widget_ep-facet input[disabled],.wp-block-elasticpress-facet input[disabled]{cursor:pointer;opacity:1}.widget_ep-facet .term a,.wp-block-elasticpress-facet .term a{-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-ms-flexbox;display:flex;position:relative}.widget_ep-facet .term a:hover .ep-checkbox,.wp-block-elasticpress-facet .term a:hover .ep-checkbox{background-color:#ccc}.ep-checkbox{-webkit-box-align:center;-ms-flex-align:center;-ms-flex-negative:0;-webkit-box-pack:center;-ms-flex-pack:center;align-items:center;background-color:#eee;display:-webkit-box;display:-ms-flexbox;display:flex;flex-shrink:0;height:1em;justify-content:center;margin-right:.25em;width:1em}.ep-checkbox:after{border:solid #fff;border-width:0 .125em .125em 0;content:"";display:none;height:.5em;-webkit-transform:rotate(45deg);transform:rotate(45deg);width:.25em}.ep-checkbox.checked{background-color:#5e5e5e}.ep-checkbox.checked:after{display:block} </style> <link rel='stylesheet' id='all-css-8' href='https://digiday.com/wp-content/mu-plugins/search/elasticpress/dist/css/related-posts-block-styles.min.css?m=1743607778g' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='all-css-12' href='https://digiday.com/_static/??-eJy1kUsKAjEMQC9kJ4qKuBDPEtqowTQdJq3F21v8oeJCRLdJXl4+UHvnk2bSDHlHkQwCbzngEZSqs4yZPXgz2LQqc5Iw0NBF1q4FR/Axbn4g0rdgL2XLeiddpMDolHJNw95dssDqIaZQpCl6Rk2AZpTt3LzHY0URd+3wGwsdGmaPmlSlO2/ZBdpgkfxPkcchFSN5cjRMSqBLVUDbcbPa92M8POiWebnhOq4mi9l0PJ7Pl7MTW1DSXA==' type='text/css' media='all' />  <script>var dataLayer = window.dataLayer || []; dataLayer.push([]);</script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K62HL6S');</script> <script type="text/javascript" id="ad-layers-dfp-js-extra"> /* <![CDATA[ */ var adLayersDFP = {"layerDebugLabel":"Current ad layer","consoleDebugLabel":"Switch to Google console","adUnitPrefix":"div-gpt-ad-"}; /* ]]> */ </script> <script type="text/javascript" id="ad-layers-js-extra"> /* <![CDATA[ */ var adLayersAdServer = {"jsAPIClass":"AdLayersDFPAPI"}; /* ]]> */ </script> <script type="text/javascript" src="https://digiday.com/_static/??-eJzTLy/QzcxLzilNSS3WzwKiwtLUokoopZebmaeXVayjj0+Rbm5melFiSSqy4uT8vJLUvBL9gpzS9My8Yv3EFN2cxMrUIrBuOEc3Ja2ANB1A1fa5tobmJsYGBqamlsZZAN8VRaw=" ></script><script type="text/javascript" defer="defer" async="async" src="https://www.lightboxcdn.com/vendor/5a9c5a6f-b8c1-47bb-829a-55322a8adccd/lightbox_speed.js" id="digioh-low-impact-js"></script> <script type="text/javascript" id="piano-integration-js-extra"> /* <![CDATA[ */ var pianoSettings = {"aid":"6LaRkvUre6","sandbox":"","debug":"","env":"production","rids":{"plus":null},"rest_endpoints":{"term_info":"https:\/\/digiday.com\/wp-json\/piano\/v1\/term\/info","admin_base":"https:\/\/digiday.ddm.vipdev.lndo.site\/wp-admin\/admin-ajax.php"},"deepDive":"1","brand":"digiday"}; /* ]]> */ </script> <script type="text/javascript" src="https://digiday.com/wp-content/plugins/digiday-media-network-plugin/inc/modules/piano/assets/js/piano-integration.min.js?m=1743005593g" ></script><script type="text/javascript" defer="defer" src="https://experience.tinypass.com/xbuilder/experience/load?aid=6LaRkvUre6&ver=2.1" id="tinypass-js"></script> <script type="text/javascript" defer="defer" src="//cdn.viafoura.net/entry/index.js?ver=9.11.1" id="viafoura-cdn-js"></script>   <script type="text/javascript" defer="defer" src="https://www.googletagmanager.com/gtag/js?id=G-SVGCV3Q0XS" id="google_gtagjs-js" async></script> <script type="text/javascript" id="google_gtagjs-js-after"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} gtag("set","linker",{"domains":["digiday.com"]}); gtag("js", new Date()); gtag("set", "developer_id.dZTNiMT", true); gtag("config", "G-SVGCV3Q0XS"); window._googlesitekit = window._googlesitekit || {}; window._googlesitekit.throttledEvents = []; window._googlesitekit.gtagEvent = (name, data) => { var key = JSON.stringify( { name, data } ); if ( !! window._googlesitekit.throttledEvents[ key ] ) { return; } window._googlesitekit.throttledEvents[ key ] = true; setTimeout( () => { delete window._googlesitekit.throttledEvents[ key ]; }, 5 ); gtag( "event", name, { ...data, event_source: "site-kit" } ); } /* ]]> */ </script>   <meta name="msvalidate.01" content="36BBCBBC8FB6F9263E98BDCC0E4879E2" /><meta name="google-site-verification" content="nh_stEEi0bDvS_eKTuH4hS7OC0cMFz9Au1O10t4Sy8M" /><meta name="generator" content="Site Kit by Google 1.147.0" /> <style>img#wpstats{display:none}</style> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Digiday","url":"https:\/\/digiday.com"}</script> <link rel="apple-touch-icon" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple-touch-icon.png" /> <link rel="apple-touch-icon" sizes="57x57" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-57x57.png" /> <link rel="apple-touch-icon" sizes="60x60" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-60x60.png" /> <link rel="apple-touch-icon" sizes="72x72" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-72x72.png" /> <link rel="apple-touch-icon" sizes="76x76" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-76x76.png" /> <link rel="apple-touch-icon" sizes="114x114" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-114x114.png" /> <link rel="apple-touch-icon" sizes="120x120" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-120x120.png" /> <link rel="apple-touch-icon" sizes="144x144" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-144x144.png" /> <link rel="apple-touch-icon" sizes="152x152" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-152x152.png" /> <link rel="apple-touch-icon" sizes="180x180" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-180x180.png" /> <link rel="apple-touch-icon-precomposed" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple-touch-icon.png" /> <link rel="apple-touch-icon-precomposed" sizes="57x57" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-57x57.png" /> <link rel="apple-touch-icon-precomposed" sizes="60x60" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-60x60.png" /> <link rel="apple-touch-icon-precomposed" sizes="72x72" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-72x72.png" /> <link rel="apple-touch-icon-precomposed" sizes="76x76" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-76x76.png" /> <link rel="apple-touch-icon-precomposed" sizes="114x114" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-114x114.png" /> <link rel="apple-touch-icon-precomposed" sizes="120x120" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-120x120.png" /> <link rel="apple-touch-icon-precomposed" sizes="144x144" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-144x144.png" /> <link rel="apple-touch-icon-precomposed" sizes="152x152" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-152x152.png" /> <link rel="apple-touch-icon-precomposed" sizes="180x180" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/apple/apple-touch-icon-180x180.png" /> <link rel="manifest" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/manifest.json"> <link rel="mask-icon" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/safari-pinned-tab.svg" color="#000000"> <meta name="apple-mobile-web-app-title" content="Digiday"> <meta name="application-name" content="Digiday"> <meta name="theme-color" content="#ffffff"> <link rel="shortcut icon" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-96x96.png" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-196x196.png" sizes="196x196" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-96x96.png" sizes="96x96" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-48x48.png" sizes="48x48" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-32x32.png" sizes="32x32" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-16x16.png" sizes="16x16" /> <link rel="icon" type="image/png" href="https://digiday.com/wp-content/themes/digiday/static/images/favicons/favicon-128.png" sizes="128x128" /> <meta name="apple-mobile-web-app-title" content="Digiday" /> <meta name="msapplication-config" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/browserconfig.xml"> <meta name="msapplication-TileColor" content="#FFFFFF" /> <meta name="msapplication-TileImage" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-144x144.png" /> <meta name="msapplication-square70x70logo" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-70x70.png" /> <meta name="msapplication-square150x150logo" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-150x150.png" /> <meta name="msapplication-wide310x150logo" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-310x150.png" /> <meta name="msapplication-square310x310logo" content="https://digiday.com/wp-content/themes/digiday/static/images/favicons/mstile-310x310.png" /> <script type='text/javascript'> var dfpAdUnits = {}; var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); </script> <script type="text/javascript"> var dfpBuiltMappings = {}, dfpAdUnits = {}; googletag.cmd.push(function() { dfpBuiltMappings["web_hp_rightrail"] = googletag.sizeMapping().addSize([1400,1],[[300,250]]).addSize([992,1],[[300,250]]).addSize([740,1],[[300,250]]).addSize([1,1],[[300,250]]).build(); dfpBuiltMappings["web_hp_mid1"] = googletag.sizeMapping().addSize([1400,1],[[970,250]]).addSize([992,1],[[970,250]]).addSize([740,1],[[728,90],[720,405]]).addSize([1,1],[[320,280],[300,50]]).build(); dfpBuiltMappings["web_hp_mid2"] = googletag.sizeMapping().addSize([1400,1],[[970,250]]).addSize([992,1],[[970,250]]).addSize([740,1],[[728,90]]).addSize([1,1],[[300,50],[320,280]]).build(); dfpBuiltMappings["300x250_hp_rightrail_0"] = googletag.sizeMapping().addSize([1400,1],[[300,250]]).addSize([992,1],[[300,250]]).addSize([740,1],[[300,250]]).addSize([1,1],[[300,250]]).build(); dfpAdUnits["300x250_hp_rightrail_0"] = googletag.defineSlot("\/77046769\/digiday.com\/300x250_hp_rightrail_0",[300,250],"div-gpt-ad-300x250_hp_rightrail_0").defineSizeMapping(dfpBuiltMappings["300x250_hp_rightrail_0"]).setTargeting("aid",[514540]).setTargeting("author",["anekola"]).setTargeting("index",["homepage"]).setTargeting("environment",["production"]).addService(googletag.pubads()); dfpAdUnits["web_hp_rightrail"] = googletag.defineSlot("\/77046769\/digiday.com\/web_hp_rightrail",[300,250],"div-gpt-ad-web_hp_rightrail").defineSizeMapping(dfpBuiltMappings["web_hp_rightrail"]).setTargeting("aid",[514540]).setTargeting("author",["anekola"]).setTargeting("index",["homepage"]).setTargeting("environment",["production"]).addService(googletag.pubads()); dfpAdUnits["web_hp_mid2"] = googletag.defineSlot("\/77046769\/digiday.com\/web_hp_mid2",[728,90],"div-gpt-ad-web_hp_mid2").defineSizeMapping(dfpBuiltMappings["web_hp_mid2"]).setTargeting("aid",[514540]).setTargeting("author",["anekola"]).setTargeting("index",["homepage"]).setTargeting("environment",["production"]).addService(googletag.pubads()); dfpAdUnits["web_hp_mid1"] = googletag.defineSlot("\/77046769\/digiday.com\/web_hp_mid1",[970,250],"div-gpt-ad-web_hp_mid1").defineSizeMapping(dfpBuiltMappings["web_hp_mid1"]).setTargeting("aid",[514540]).setTargeting("author",["anekola"]).setTargeting("index",["homepage"]).setTargeting("environment",["production"]).addService(googletag.pubads()); googletag.pubads().setTargeting("aid",[514540]).setTargeting("author",["anekola"]).setTargeting("index",["homepage"]).setTargeting("environment",["production"]); googletag.pubads().setTargeting( 'breakpoint', ( window.innerWidth < 992 ) ? 'mobile' : 'desktop' ); googletag.pubads().addEventListener('slotOnload', function(event) { var slot = event.slot; document.getElementById(slot.getSlotElementId()).classList.add("advertisement-label"); }); googletag.pubads().enableAsyncRendering(); googletag.pubads().enableLazyLoad({renderMarginPercent: 0, fetchMarginPercent: 0}); googletag.pubads().enableSingleRequest(); if ( typeof AdLayersAPI === 'undefined' || ! AdLayersAPI.isDebug() ) { googletag.enableServices(); } }); var dfpSizeMapping = {"web_hp_rightrail":[[[1400,1],[[300,250]]],[[992,1],[[300,250]]],[[740,1],[[300,250]]],[[1,1],[[300,250]]]],"web_hp_mid1":[[[1400,1],[[970,250]]],[[992,1],[[970,250]]],[[740,1],[[728,90],[720,405]]],[[1,1],[[320,280],[300,50]]]],"web_hp_mid2":[[[1400,1],[[970,250]]],[[992,1],[[970,250]]],[[740,1],[[728,90]]],[[1,1],[[300,50],[320,280]]]],"300x250_hp_rightrail_0":[[[1400,1],[[300,250]]],[[992,1],[[300,250]]],[[740,1],[[300,250]]],[[1,1],[[300,250]]]]}; var dfpAdLayer = {"post_id":373095,"title":"Page"}; var dfpAdDetails = {"300x250_hp_rightrail_0":{"path":"\/77046769\/digiday.com\/300x250_hp_rightrail_0","sizes":[300,250],"targeting":{"aid":[514540],"author":["anekola"],"index":["homepage"],"environment":["production"]}},"web_hp_rightrail":{"path":"\/77046769\/digiday.com\/web_hp_rightrail","sizes":[300,250],"targeting":{"aid":[514540],"author":["anekola"],"index":["homepage"],"environment":["production"]}},"web_hp_mid2":{"path":"\/77046769\/digiday.com\/web_hp_mid2","sizes":[728,90],"targeting":{"aid":[514540],"author":["anekola"],"index":["homepage"],"environment":["production"]}},"web_hp_mid1":{"path":"\/77046769\/digiday.com\/web_hp_mid1","sizes":[970,250],"targeting":{"aid":[514540],"author":["anekola"],"index":["homepage"],"environment":["production"]}}}; </script>  <script type="text/javascript"> /* <![CDATA[ */ ( function( w, d, s, l, i ) { w[l] = w[l] || []; w[l].push( {'gtm.start': new Date().getTime(), event: 'gtm.js'} ); var f = d.getElementsByTagName( s )[0], j = d.createElement( s ), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore( j, f ); } )( window, document, 'script', 'dataLayer', 'GTM-T6CCXQZ5' ); /* ]]> */ </script>  <link rel="icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=32" sizes="32x32" /> <link rel="icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=192" sizes="192x192" /> <link rel="apple-touch-icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=180" /> <meta name="msapplication-TileImage" content="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=270" /> <style type="text/css" id="wp-custom-css"> .network-event-quotes-section { background-color: #00042d; } .network-event-quotes-section .er-testimonials-slider-wrapper .er-testimonials-slider .item { background-color: #00042d; } </style> </head> <body class="home page-template-default page page-id-514540 wp-embed-responsive digiday tp-level-false"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K62HL6S" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="wrapper "> <div id="content" class="site-content"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <div id="header" class="" > <div id="sticky-header-wrapper"> <nav class="" id="site-navigation"> <div class="nav-wrapper top-head"> <div class="top_row"> <div class="left"> <a class="icon btn_menu" href="#" title=""> <div></div> <div></div> <div></div> </a> <a class="icon logo-mobile mobile-visible" href="https://digiday.com/"> <img alt="Digiday" src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/digiday_logo.svg"> </a> <div class="search_wrapper desktop-visible"> <form action="https://digiday.com/search/" class="search-form" method="get" role="search"> <input type="search" class="input_search" placeholder="Search …" value="" name="s" size="30"/> </form> <a class="icon btn_search" href="#"> <img class="icon-search" src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/icon_search.svg" alt="Search"> <img class="icon-close" src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/icon_close-black-alt.svg" alt="Close Search"> </a> </div> </div> <a class="icon logo desktop-visible" href="https://digiday.com/"> <img src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/digiday_logo.svg" alt="Digiday"> </a> <div class="right"> <a class="icon subscribe_envelope desktop-visible" href="https://digiday.com/newsletters/" title="Subscribe"> <img alt="Digiday" src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/icon_envelope-black.svg"> </a> <div class="tinypass-menu"> <div class="logged-out nav-logged-out"> <a class="subscribe" href="https://digiday.com/subscribe/?utm_source=digiday.com&utm_medium=direct&utm_campaign=digidaydis&subscribe_button">Subscribe</a> | <a class="login tp-login-button" href="#">Login</a> </div> <div class="logged-in nav-logged-in">  <a class="menu_toggle dropdown-toggle" href="#"><span>Reader</span></a> <ul class="my_menu nav-dropdown-menu"> <li class="who member-title"> <span class="avatar"></span> <span class="full-name"></span> <span class="tp-hide-if-free">Digiday+ Member</span> <a class="nav-subscribe tp-hide-if-paid" href="/subscribe"><span>Subscribe Now</span></a> </li> <li class="plus"><a href="/plus">Digiday+ homepage</a></li> <li><a href="/frequently-asked-questions/">FAQ</a></li> <li><a href="/my-account/" class="account-overview">Account Overview</a></li> <li><a href="" class="logout tp-logout-button">Logout</a></li> </ul> </div> </div> </div> </div> <div class="bottom_row"> <a class="btn_dropdown" href="#">News</a> <a href="https://digiday.com/plus/">Digiday +</a> <a href="/podcasts/">Podcasts</a> <a href="/events">Events</a> <a href="/awards/">Awards</a> </div> </div> <div class="mobile_menu"> <div class="mobile_menu_wrapper"> <div class="close"> <a href="#" class="btn_close"><img src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/icon_close-white.svg"></a> </div> <div class="sections"> <div class="section nav-sections"> <ul id="menu-main-menu-1" class="menu"><li><a href="/">News</a></li><li class="menu-nav_pulse menu-item menu-item-type-custom menu-item-object-custom menu-item-223951"><a href="https://digiday.com/plus/">Digiday +</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-276493"><a href="/podcasts/">Podcasts</a></li> <li class="menu-nav_events menu-item menu-item-type-custom menu-item-object-custom menu-item-223952"><a href="/events">Events</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-249063"><a href="/awards/">Awards</a></li> </ul> <div class="mobile_search"> <form role="search" method="get" action="https://digiday.com/search/"> <div class="search-wrapper"> <input type="text" placeholder="Search" value="" name="s" size="30"/> </div> </form> </div> </div> <div class="section nav-hot-topics"> <h4>Hot Topics</h4> <ul id="menu-hot-topic-menu" class="menu"><li id="menu-item-475391" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475391"><a href="https://digiday.com/topic/programmatic-publisher/">The Programmatic Publisher</a></li> <li id="menu-item-475396" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475396"><a href="https://digiday.com/topic/programmatic-luxury/">The Programmatic Marketer</a></li> <li id="menu-item-475390" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475390"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></li> <li id="menu-item-475392" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475392"><a href="https://digiday.com/topic/life-beyond-the-cookie/">Life Beyond the Cookie</a></li> <li id="menu-item-475394" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475394"><a href="https://digiday.com/topic/brands-in-culture/">Brands in Culture</a></li> <li id="menu-item-475395" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475395"><a href="https://digiday.com/topic/gaming-esports/">Gaming & Esports</a></li> <li id="menu-item-475398" class="menu-item menu-item-type-taxonomy menu-item-object-topics menu-item-475398"><a href="https://digiday.com/topic/modern-newsroom/">Modern Newsroom</a></li> <li id="menu-item-479499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-479499"><a href="/topics/">All Topics</a></li> </ul> </div> <div class="section nav-categories"> <div class="tinypass-menu"> <div class="logged-out tp-hide-if-subscriber"> <a href="#" class="login tp-login-button">Login</a> <a href="https://digiday.com/subscribe/" class="subscribe">Subscribe</a> </div> <div class="logged-in tp-hide-if-guest"> <a href="/my-account/" class="account-overview">My Account</a> <a href="#" class="logout tp-logout-button">Logout</a> </div> </div> <div class="mm"><ul id="menu-main-dropdown-rt" class="menu"><li id="menu-item-483405" class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483405"><a href="https://digiday.com/series/special-projects/">Special Projects</a></li> <li id="menu-item-483404" class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483404"><a href="https://digiday.com/series/research/">Digiday+ Research</a></li> <li id="menu-item-483406" class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483406"><a href="https://digiday.com/series/wtf/">WTF Series</a></li> <li id="menu-item-522346" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-522346"><a href="/newsletters/">Newsletters</a></li> </ul></div> </div> </div> </div> </div>  <div class="dropdown-content"> <div class="drop-wrapper dropdown_wrapper"> <div class="feature_story"> <div> <img width="160" height="100" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?w=160&h=100&crop=1" class="attachment-nav_feature_story size-nav_feature_story wp-post-image" alt="" decoding="async" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=160,100 160w" sizes="(max-width: 160px) 100vw, 160px" /> </div> <a href="https://digiday.com/media-buying/media-buyers-look-for-ways-to-stay-ahead-of-clients-tariff-budget-pressures/" title="Media buyers look for ways to stay ahead of clients’ tariff budget pressures"> Media buyers look for ways to stay ahead of clients’ tariff budget pressures </a> </div> <div class="hot-topics"><ul id="menu-main-dropdown-right" class="menu"><li id="menu-item-223961" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-223961"><a href="https://digiday.com/media/">Media</a></li> <li id="menu-item-223960" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-223960"><a href="https://digiday.com/marketing/">Marketing</a></li> <li id="menu-item-479498" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-479498"><a href="https://digiday.com/media-buying/">Media Buying</a></li> <li id="menu-item-362952" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-362952"><a href="https://digiday.com/future-of-tv/">Future of TV</a></li> <li id="menu-item-461928" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-461928"><a href="https://digiday.com/es/">Español</a></li> </ul></div><div class="mm"><ul id="menu-main-dropdown-rt-1" class="menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483405"><a href="https://digiday.com/series/special-projects/">Special Projects</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483404"><a href="https://digiday.com/series/research/">Digiday+ Research</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-483406"><a href="https://digiday.com/series/wtf/">WTF Series</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-522346"><a href="/newsletters/">Newsletters</a></li> </ul></div> </div> </div> </nav> </div> </div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span class="exclusives-label post_tag">DIGIDAY+ MEMBER EXCLUSIVES</span> </h3> </div> <div class="flex-container"> <div class="block-text"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/ad-tech-briefing-is-googles-curation-tool-a-play-for-second-mover-advantage-or-an-antitrust-swerve/" title="Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?"> Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve? </a> </h4> <div class="article-info"><span class="date">April 4, 2025</span></div>  </div> </div> <div class="block-text"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/digiday-research-subscriptions-and-events-gain-steam-among-publishers-most-significant-sources-of-revenue/" title="Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue"> Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue </a> </h4> <div class="article-info"><span class="date">April 3, 2025</span></div>  </div> </div> <div class="block-text"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/media-briefing-apple-news-ad-monetization-still-abysmal-for-some/" title="Media Briefing: Apple News ad monetization still ‘abysmal’ for some"> Media Briefing: Apple News ad monetization still ‘abysmal’ for some </a> </h4> <div class="article-info"><span class="date">April 3, 2025</span></div>  </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> Thanks for being a member. Access more <a href="/plus/">Digiday+ content</a> </div> <div class="piano-logged-out"> <a href="/subscribe/">Subscribe to Digiday+</a> for access to exclusive articles, insights, and more </div> </div> </div> </div> </section> <div class="sidebar-section"> <div class="container"> <div class="sidebar-section-wrapper "> <div class="big-part"> <div class="featured-post"> <a href="https://digiday.com/media-buying/media-buyers-look-for-ways-to-stay-ahead-of-clients-tariff-budget-pressures/" title="Media buyers look for ways to stay ahead of clients’ tariff budget pressures" class="thumb"> <img fetchpriority="high" decoding="async" width="749" height="422" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?w=749&h=422&crop=1" class="attachment-hp_top_stories size-hp_top_stories wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=180,100 180w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tariffs-trump-digiday.jpg?resize=264,150 264w" sizes="(max-width: 749px) 100vw, 749px" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/managing-through-crisis/">Managing Through Crisis</a></div> <a href="https://digiday.com/media-buying/media-buyers-look-for-ways-to-stay-ahead-of-clients-tariff-budget-pressures/" class="title">Media buyers look for ways to stay ahead of clients’ tariff budget pressures</a> <p class="description">Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.</p> </div> <ul class="posts"> <li class=""> <a class="thumb" href="https://digiday.com/marketing/after-the-e150-million-fine-apples-att-faces-its-hardest-questions-yet/" title="After the €150 million fine, Apple’s ATT faces its hardest questions yet"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2022/08/Screen-Shot-2022-08-02-at-1.50.15-PM.png?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/programmatic-luxury/">The Programmatic Marketer</a></div> <a class="title" href="https://digiday.com/marketing/after-the-e150-million-fine-apples-att-faces-its-hardest-questions-yet/" title="After the €150 million fine, Apple’s ATT faces its hardest questions yet">After the €150 million fine, Apple’s ATT faces its hardest questions yet</a> </div> </li> <li class=""> <a class="thumb" href="https://digiday.com/media/amid-ban-uncertainty-tiktoks-role-in-brands-social-presences-has-decreased/" title="Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-aftermath-digiday.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <a class="title" href="https://digiday.com/media/amid-ban-uncertainty-tiktoks-role-in-brands-social-presences-has-decreased/" title="Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased">Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased</a> </div> </li> <li class=""> <a class="thumb" href="https://digiday.com/media-buying/why-monks-built-a-chatbot-recruiter-based-on-its-founder-and-how-it-signals-an-agency-shify/" title="Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/03/scroll-phone-digiday.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/agency-culture/">Agency Culture</a></div> <a class="title" href="https://digiday.com/media-buying/why-monks-built-a-chatbot-recruiter-based-on-its-founder-and-how-it-signals-an-agency-shify/" title="Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift">Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift</a> </div> </li> <li class="plus"> <a class="thumb" href="https://digiday.com/media-buying/ad-tech-briefing-is-googles-curation-tool-a-play-for-second-mover-advantage-or-an-antitrust-swerve/" title="Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2023/03/google-royal-flush-digiday.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="title" href="https://digiday.com/media-buying/ad-tech-briefing-is-googles-curation-tool-a-play-for-second-mover-advantage-or-an-antitrust-swerve/" title="Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?">Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?</a> </div> </li> <li class=""> <a class="thumb" href="https://digiday.com/marketing/with-tiktok-deadline-agencies-are-staying-the-course-but-prepared-to-respond-this-weekend/" title="With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/01/tiktok-fracture-digiday.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <a class="title" href="https://digiday.com/marketing/with-tiktok-deadline-agencies-are-staying-the-course-but-prepared-to-respond-this-weekend/" title="With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend">With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend</a> </div> </li> <li class="sponsored"> <a class="thumb" href="https://digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="AI and human emotion are the building blocks of effective creative advertising"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="AI-powered mechanical brain with gears and wheels, symbolizing the fusion of artificial intelligence and human emotion in creative advertising." srcset="https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=1024,576 1024w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=264,150 264w, https://digiday.com/wp-content/uploads/sites/3/2025/02/ai-brain-digiday.webp?resize=470,264 470w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="title" href="https://digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="AI and human emotion are the building blocks of effective creative advertising">AI and human emotion are the building blocks of effective creative advertising</a> </div> </li> <li class=""> <a class="thumb" href="https://digiday.com/marketing/its-become-a-personality-brand-now-why-teslas-brand-perception-is-in-a-tricky-spot-as-sales-slump/" title="‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/02/elon-control-digiday.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/brands-in-culture/">Brands in Culture</a></div> <a class="title" href="https://digiday.com/marketing/its-become-a-personality-brand-now-why-teslas-brand-perception-is-in-a-tricky-spot-as-sales-slump/" title="‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump">‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump</a> </div> </li> <li class="sponsored"> <a class="thumb" href="https://digiday.com/form/why-authenticity-beats-viral-tricks-when-advertising-to-teens/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="Why authenticity beats viral tricks when advertising to teens"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=760,427 760w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=175,100 175w, https://digiday.com/wp-content/uploads/sites/3/2025/03/129_Cringey-or-Cool_Homepage-Banner.jpg?resize=264,150 264w" sizes="(max-width: 230px) 100vw, 230px" /> </a> <div class="flex-holder"> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="title" href="https://digiday.com/form/why-authenticity-beats-viral-tricks-when-advertising-to-teens/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="Why authenticity beats viral tricks when advertising to teens">Why authenticity beats viral tricks when advertising to teens</a> </div> </li> <li class=""> <a class="thumb" href="https://digiday.com/media-buying/wpp-ups-the-data-driven-arms-race-with-the-purchase-of-infosum/" title="WPP ups the data-driven arms race with the purchase of InfoSum"> <img decoding="async" width="230" height="130" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/attribution-tracking-digiday.gif?w=230&h=130&crop=1" class="attachment-leftrail_related_event size-leftrail_related_event wp-post-image" alt="" /> </a> <div class="flex-holder"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/evolving-agencies/">Evolving Agencies</a></div> <a class="title" href="https://digiday.com/media-buying/wpp-ups-the-data-driven-arms-race-with-the-purchase-of-infosum/" title="WPP ups the data-driven arms race with the purchase of InfoSum">WPP ups the data-driven arms race with the purchase of InfoSum</a> </div> </li> </ul> </div> <div class="small-part"> <div class="latest-section fly-module"> <div class="module-title">Latest News</div> <div id="tabs-content"> <div id="tab1" class="tab-content" style="display: block;"><ul class="news-list"> <li class="plus"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="link" href="https://digiday.com/media/digiday-research-subscriptions-and-events-gain-steam-among-publishers-most-significant-sources-of-revenue/" title="Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue">Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue</a> <div class="article-info"><span class="date">April 3, 2025</span></div> </div> </li> <li class="plus"> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="link" href="https://digiday.com/media/media-briefing-apple-news-ad-monetization-still-abysmal-for-some/" title="Media Briefing: Apple News ad monetization still ‘abysmal’ for some">Media Briefing: Apple News ad monetization still ‘abysmal’ for some</a> <div class="article-info"><span class="date">April 3, 2025</span></div> </div> </li> <li class="sponsored"> <div class="news-content"> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="link" href="https://digiday.com/form/how-agencies-are-staying-competitive-as-the-demand-for-digital-media-surges/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="How agencies are staying competitive as the demand for digital media surges">How agencies are staying competitive as the demand for digital media surges</a> <div class="article-info"><span class="date">February 20, 2025</span></div> </div> </li> <li class="ad-spot"><div class="sidebar-spot desktop-visible"><div id="div-gpt-ad-web_hp_rightrail" class="dfp-ad dfp-web_hp_rightrail" data-ad-unit="web_hp_rightrail"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_rightrail"); } ); } </script> </div></div></li><li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/life-beyond-the-cookie/">Life Beyond the Cookie</a></div> <a class="link" href="https://digiday.com/marketing/more-brands-are-blending-deterministic-and-probabilistic-data-for-hybrid-targeting-approaches/" title="More brands are blending deterministic and probabilistic data for hybrid targeting approaches">More brands are blending deterministic and probabilistic data for hybrid targeting approaches</a> <div class="article-info"><span class="date">April 3, 2025</span></div> </div> </li> <li class="sponsored"> <div class="news-content"> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="link" href="https://digiday.com/sponsored/why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="Why biddable CTV is the future and how publishers and media buyers alike benefit">Why biddable CTV is the future and how publishers and media buyers alike benefit</a> <div class="article-info"><span class="date">March 5, 2025</span></div> </div> </li> <li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/retail-revolution/">Retail Revolution</a></div> <a class="link" href="https://digiday.com/marketing/the-home-depot-adds-another-acronym-romo-in-next-phase-of-negotiating-retail-media-network-measurement/" title="The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement">The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement</a> <div class="article-info"><span class="date">April 3, 2025</span></div> </div> </li> <li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <a class="link" href="https://digiday.com/media/andre-typical-gamer-rebelo-hits-1-million-followers-on-fortnite-creative/" title="Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite">Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite</a> <div class="article-info"><span class="date">April 2, 2025</span></div> </div> </li> <li class=""> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <a class="link" href="https://digiday.com/media/the-independent-bets-big-on-individual-talent-led-verticals-with-the-launch-of-independent-studios/" title="The Independent bets big on individual talent-led verticals with the launch of Independent Studio">The Independent bets big on individual talent-led verticals with the launch of Independent Studio</a> <div class="article-info"><span class="date">April 2, 2025</span></div> </div> </li> </div> </div> </div> </div> </div> </div> </div> <div class="smart-promo-section "> <div id="div-gpt-ad-web_hp_mid1" class="dfp-ad dfp-web_hp_mid1" data-ad-unit="web_hp_mid1"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_mid1"); } ); } </script> </div></div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>The Trump presidency</span> </h3> <div class="section-view-more"><a href="https://digiday.com/tag/wptrump/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/trump-in-out-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/advertising-around-politics/">Advertising around Politics</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/the-definitive-guide-to-whats-in-and-out-so-far-in-trumps-second-presidential-term/" title="The definitive guide to what’s in and out (so far) in Trump’s second presidential term"> The definitive guide to what’s in and out (so far) in Trump’s second presidential term </a> </h4> <div class="article-info"><span class="date">February 3, 2025</span></div>  <p>President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-creators-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/" title="Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV"> Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV </a> </h4> <div class="article-info"><span class="date">November 13, 2024</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-5-questions-on-how-trumps-second-term-may-affect-the-future-of-tv/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2024-11-13-conversation-560347"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/11/trump-bump-news-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/modern-newsroom/">Modern Newsroom</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/will-news-publishers-see-another-trump-bump-in-trumps-second-term/" title="Will news publishers see another ‘Trump bump’ in Trump’s second term?"> Will news publishers see another ‘Trump bump’ in Trump’s second term? </a> </h4> <div class="article-info"><span class="date">November 8, 2024</span></div>  <p>Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/brands-in-culture/">Brands in Culture</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/trump-the-manosphere-and-the-marketers-dilemma/" title="Trump, the manosphere and the marketer’s creator dilemma"> Trump, the manosphere and the marketer’s creator dilemma </a> </h4> <div class="article-info"><span class="date">November 8, 2024</span></div>  <p>The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere. </p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <div class="special-feature-section special-feature container wrapper series"> <div class="top-row"> <div class="special-feature-content"> <div class="special-eyebrow"><span>Limited Series</span></div> <div class="centered-wrapper"> <div class="special-title">Future of TV series</div> <p>This video series explores the state of the streaming ad industry.</p> <div class="special-cta"> <a href="https://digiday.com/video/future-of-tv/" class="button">Watch now</a> </div> </div> </div> <div class="special-feature-image"> <img decoding="async" width="558" height="314" src="https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?w=558" class="attachment-558x558 size-558x558" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png 3840w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=300,170 300w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=1024,576 1024w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=640,360 640w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=1536,864 1536w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=2048,1152 2048w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=265,150 265w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=749,422 749w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=320,180 320w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=215,122 215w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=230,130 230w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=1030,579 1030w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=760,428 760w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=290,163 290w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=180,100 180w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=264,150 264w, https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png?resize=470,264 470w" sizes="(max-width: 558px) 100vw, 558px" /> </div> </div> </div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Media</span> </h3> <div class="section-view-more"><a href="https://digiday.com/media/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2022/10/newsletter-overload.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2022/10/newsletter-overload.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2022/10/newsletter-overload.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2022/10/newsletter-overload.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/creators-are-ditching-substack-over-ideological-shift-in-2025/" title="Creators are ditching Substack over ideological shift in 2025"> Creators are ditching Substack over ideological shift in 2025 </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  <p>The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/Digiday_1030x600_Retouched-4.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/how-dotdash-meredith-enlisted-openai-to-boost-its-contextual-ad-product-with-lindsay-van-kirk/" title="How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk"> How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  <p>Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/09/computer-google-ad-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="Google ad tech antitrust trial" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/09/computer-google-ad-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/09/computer-google-ad-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/09/computer-google-ad-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/the-platform-effect/">Publishing in the Platform Era</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/publishers-left-guessing-how-googles-march-2025-core-update-will-reshape-search/" title="Publishers left guessing how Google’s March 2025 core update will reshape search "> Publishers left guessing how Google’s March 2025 core update will reshape search </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  <p>Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Marketing</span> </h3> <div class="section-view-more"><a href="https://digiday.com/marketing/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/08/hype-cycle-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/08/hype-cycle-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/08/hype-cycle-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/08/hype-cycle-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/why-marketers-shouldnt-follow-unilevers-plans-to-work-with-20-times-more-influencers-just-yet/" title="Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet"> Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span></div>  <p>The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/04/tiktok-dollars-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/04/tiktok-dollars-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tiktok-dollars-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/04/tiktok-dollars-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/despite-the-uncertainty-some-advertisers-have-increased-their-tiktok-spend-this-year/" title="Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year"> Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span></div>  <p>Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/10/business-revenue-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/10/business-revenue-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/10/business-revenue-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/10/business-revenue-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/wfa-sees-54-of-multinational-brands-boosting-influencer-spending-with-more-relying-on-agencies-to-find-creators/" title="WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators"> WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span></div>  <p>With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <div class="smart-promo-section "> <div id="div-gpt-ad-web_hp_mid2" class="dfp-ad dfp-web_hp_mid2" data-ad-unit="web_hp_mid2"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_mid2"); } ); } </script> </div></div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Future of TV</span> </h3> <div class="section-view-more"><a href="https://digiday.com/future-of-tv/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/08/tv-revenue-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="TV with dollar sign representing balancing multichannel tv advertising to create revenue." /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-the-programmatic-state-of-play-for-this-years-tv-and-streaming-upfront-market/" title="Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market"> Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-the-programmatic-state-of-play-for-this-years-tv-and-streaming-upfront-market/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2025-04-02-conversation-573922"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/09/sports-revenue-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-how-sports-will-hog-the-ball-in-this-years-upfront/" title="Future of TV Briefing: How sports will hog the ball in this year’s upfront"> Future of TV Briefing: How sports will hog the ball in this year’s upfront </a> </h4> <div class="article-info"><span class="date">March 26, 2025</span><div class="viafoura comments-count"><a href="https://digiday.com/future-of-tv/future-of-tv-briefing-how-sports-will-hog-the-ball-in-this-years-upfront/#conversation-section" title="Join the conversation"><vf-conversations-count vf-container-id="2025-03-26-conversation-572968"></vf-conversations-count></a></div></div>  <p>This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/01/tracking-devices-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/wtf/">WTF Series</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/wtf-is-iab-tech-labs-ad-creative-id-framework/" title="WTF is IAB Tech Lab’s Ad Creative ID Framework?"> WTF is IAB Tech Lab’s Ad Creative ID Framework? </a> </h4> <div class="article-info"><span class="date">March 24, 2025</span></div>  <p>ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Media Buying</span> </h3> <div class="section-view-more"><a href="https://digiday.com/media-buying/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2023/09/amazon-revenue-digiday.jpeg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2023/09/amazon-revenue-digiday.jpeg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2023/09/amazon-revenue-digiday.jpeg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2023/09/amazon-revenue-digiday.jpeg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/programmatic-luxury/">The Programmatic Marketer</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/amazon-courts-media-buyers-with-loss-leader-tactics-to-compete-with-other-major-dsps/" title="Amazon courts media buyers with loss-leader tactics to compete with other major DSPs"> Amazon courts media buyers with loss-leader tactics to compete with other major DSPs </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span></div>  <p>Amazon’s pitch to media buyers emphasizes refreshed UI, CTV inventory and financial incentives.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/search-spiral-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/search-spiral-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/search-spiral-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/search-spiral-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/content-commerce/">Content & Commerce</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/why-big-advertisers-are-buying-braves-search-ads-despite-its-small-size/" title="Why big advertisers are buying Brave’s search ads — despite its small size"> Why big advertisers are buying Brave’s search ads — despite its small size </a> </h4> <div class="article-info"><span class="date">April 2, 2025</span></div>  <p>Brave is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution.</p> </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/2025-pressures-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/bold-call/">Bold Call</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/bold-call-the-ad-industrys-herd-mentality-risks-an-unnecessarily-severe-slowdown/" title="Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown"> Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  <p>It’s not the economy, it’s the anxiety.</p> </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <div class="smart-promo-section "> </div> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Podcasts</span> </h3> <div class="section-view-more"><a href="https://digiday.com/podcasts/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/moms-at-work_eps-4.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/future-of-work/">Future of Work</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/episode-4-ticker-tape-minds-how-moms-make-it-all-work-and-why-we-need-to-talk-about-it/" title="Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it"> Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it </a> </h4> <div class="article-info"><span class="date">March 31, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-5.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/ai-powered-paywalls-and-the-trump-bump-a-look-inside-the-state-of-the-publishing-business/" title="AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business"> AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business </a> </h4> <div class="article-info"><span class="date">March 25, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-3.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-3.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-3.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/Digiday_1030x600_Retouched-3.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/podcasts/">Podcasts</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/podcasts/tiktok-ban-looms-closer-leaving-more-questions-than-answers-in-its-wake/" title="TikTok ban looms closer, leaving more questions than answers in its wake"> TikTok ban looms closer, leaving more questions than answers in its wake </a> </h4> <div class="article-info"><span class="date">March 18, 2025</span></div>  </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <section id="latest_stories" class=""> <div class="container"> <div class="section-title-contain"> <h3 class="home-section-title"> <span>Research</span> </h3> <div class="section-view-more"><a href="https://digiday.com/series/research/">View More</a></div> </div> <div class="flex-container"> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/amazon-revenues-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-amazon-gets-an-even-stronger-hold-over-retail-media/" title="Digiday+ Research: Amazon gets an even stronger hold over retail media"> Digiday+ Research: Amazon gets an even stronger hold over retail media </a> </h4> <div class="article-info"><span class="date">April 1, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/newsprint-flower-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/media/publisher-strategies-what-forbes-business-insider-the-guardian-and-others-are-focusing-on-in-2025/" title="Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025"> Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025 </a> </h4> <div class="article-info"><span class="date">March 25, 2025</span></div>  </div> </div> <div class="block-text"> <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/03/spring-growth-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-how-are-marketers-measuring-success-on-the-top-social-platforms/" title="Digiday+ Research: How are marketers measuring success on the top social platforms?"> Digiday+ Research: How are marketers measuring success on the top social platforms? </a> </h4> <div class="article-info"><span class="date">March 21, 2025</span></div>  </div> </div> </div> <div id="tp-member-exclusives-text" class="subscribe-text"> <div class="subscribe-contain"> <div class="piano-logged-in"> </div> <div class="piano-logged-out"> </div> </div> </div> </div> </section> <hr class="wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots" style="background-color:#cccccc;color:#cccccc" /> <div class="more-media-block worklife"> <div class="container"> <div class="more-media-holder more-media-wrapper "> <div class="line-title"> <span class="thin">more from</span> <span class="thick">WorkLife</span> </div> <div class="more-media-block-wrapper"> <div class="col col-1"> <ul class="links"> <li><a href="https://www.worklife.news/technology/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife">Technology</a></li> <li><a href="https://www.worklife.news/leadership/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife">Leadership</a></li> <li><a href="https://www.worklife.news/talent/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife">Talent</a></li> <li><a href="https://www.worklife.news/culture/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife">Culture</a></li> <li><a href="https://www.worklife.news/series/wtf/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife">Explainers</a></li> </ul> </div> <div class="col col-2"> <div class="featured-post-wrapper mobile-visible"> <a class="featured-thumb" href="https://www.worklife.news/spaces/the-new-watercooler-could-a-smart-fridge-be-the-key-to-getting-people-back-to-the-office/"><img decoding="async" width="365" height="205" src="https://www.worklife.news/wp-content/uploads/sites/6/2025/03/Smart-Refrigerator.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Spaces</div><a class="title" href="https://www.worklife.news/spaces/the-new-watercooler-could-a-smart-fridge-be-the-key-to-getting-people-back-to-the-office/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="The new watercooler: Could a smart fridge be the key to getting people back to the office?">The new watercooler: Could a smart fridge be the key to getting people back to the office?</a><p>These are not your standard breakroom fridges with sad salads and questionable leftovers.</p> </div> </div> <ul class="media-posts"> <li> <div class="posts-content"> <div class="upper-title">Technology</div><a class="link" href="https://www.worklife.news/technology/for-companies-to-fully-integrate-ai-their-hr-leaders-are-going-to-require-more-training/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="For companies to fully integrate AI, their HR leaders are going to require more training">For companies to fully integrate AI, their HR leaders are going to require more training</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Leadership</div><a class="link" href="https://www.worklife.news/leadership/how-walmart-works-to-retain-employees-with-the-use-of-bonuses-automation-and-more/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="How Walmart works to retain employees, with the use of bonuses, automation and more">How Walmart works to retain employees, with the use of bonuses, automation and more</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Leadership</div><a class="link" href="https://www.worklife.news/leadership/i-felt-like-hr-didnt-have-my-back-whatsoever-dissecting-the-professions-persistent-perception-problem/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="‘I felt like HR didn’t have my back whatsoever’: Dissecting the profession's persistent perception problem">‘I felt like HR didn’t have my back whatsoever’: Dissecting the profession's persistent perception problem</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Leadership</div><a class="link" href="https://www.worklife.news/uncategorized/the-hr-exodus-when-the-people-responsible-for-retention-head-for-the-exits-themselves/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="The HR exodus: When the people responsible for retention head for the exits themselves">The HR exodus: When the people responsible for retention head for the exits themselves</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Culture</div><a class="link" href="https://www.worklife.news/uncategorized/episode-4-ticker-tape-minds-how-moms-make-it-all-work-and-why-we-need-to-talk-about-it/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="Episode 4: Ticker Tape Minds – How moms make it all work and why we need to talk about it">Episode 4: Ticker Tape Minds – How moms make it all work and why we need to talk about it</a> </div> </li> </ul> </div> <div class="col col-3"> <div class="featured-post-wrapper desktop-visible"> <a class="featured-thumb" href="https://www.worklife.news/spaces/the-new-watercooler-could-a-smart-fridge-be-the-key-to-getting-people-back-to-the-office/"><img decoding="async" width="365" height="205" src="https://www.worklife.news/wp-content/uploads/sites/6/2025/03/Smart-Refrigerator.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Spaces</div><a class="title" href="https://www.worklife.news/spaces/the-new-watercooler-could-a-smart-fridge-be-the-key-to-getting-people-back-to-the-office/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-worklife" title="The new watercooler: Could a smart fridge be the key to getting people back to the office?">The new watercooler: Could a smart fridge be the key to getting people back to the office?</a><p>These are not your standard breakroom fridges with sad salads and questionable leftovers.</p> </div> </div> </div> </div> </div> </div> </div> <div class="more-media-block glossy"> <div class="container"> <div class="more-media-holder more-media-wrapper "> <div class="line-title"> <span class="thin">more from</span> <span class="thick">Glossy</span> </div> <div class="more-media-block-wrapper"> <div class="col col-1"> <ul class="links"> <li><a href="https://www.glossy.co/beauty/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Beauty</a></li> <li><a href="https://www.glossy.co/fashion/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Fashion</a></li> <li><a href="https://www.glossy.co/pop/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Pop</a></li> <li><a href="https://www.glossy.co/shop/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Shopping</a></li> <li><a href="https://www.glossy.co/events/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Events</a></li> <li><a href="https://www.glossy.co/plus/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Glossy+</a></li> </ul> </div> <div class="col col-2"> <div class="featured-post-wrapper mobile-visible"> <a class="featured-thumb" href="https://www.glossy.co/fashion/a-lot-of-companies-are-going-to-fold-the-fashion-industry-reacts-to-tariff-turmoil/"><img decoding="async" width="365" height="205" src="https://www.glossy.co/wp-content/uploads/sites/4/2025/04/ship-5894495_1280.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Fashion</div><a class="title" href="https://www.glossy.co/fashion/a-lot-of-companies-are-going-to-fold-the-fashion-industry-reacts-to-tariff-turmoil/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="'A lot of companies are going to fold': The fashion industry reacts to tariff turmoil">‘A lot of companies are going to fold’: The fashion industry reacts to tariff turmoil</a><p>Glossy spoke with a number of fashion and shipping executives about what they’re doing to mitigate the effects of the tariffs on their business and how they expect things to go from here. One prevailing feeling: Diversification of where to manufacture goods is still important, even if it feels like playing whack-a-mole.</p> </div> </div> <ul class="media-posts"> <li> <div class="posts-content"> <div class="upper-title">Beauty</div><a class="link" href="https://www.glossy.co/beauty/glossy-pop-newsletter-stoney-clover-lanes-founders-are-building-an-empire-with-two-new-brands/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="Glossy Pop Newsletter: Stoney Clover Lane's founders are building an empire with 2 new brands">Glossy Pop Newsletter: Stoney Clover Lane's founders are building an empire with 2 new brands</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Fashion</div><a class="link" href="https://www.glossy.co/fashion/exclusive-can-gen-z-favorite-bralette-brand-parade-master-the-underwire/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="Exclusive: Can Gen Z-favorite bralette brand Parade master the underwire?">Exclusive: Can Gen Z-favorite bralette brand Parade master the underwire?</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Fashion</div><a class="link" href="https://www.glossy.co/podcasts/glossy-podcast-tariffs-tiktok-and-caastle-fraud-and-printemps-ceo-jean-marc-bellaiche-on-the-new-nyc-store/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="Glossy Podcast: Tariffs, TikTok and CaaStle fraud; and Printemps CEO Jean-Marc Bellaiche on the new NYC store">Glossy Podcast: Tariffs, TikTok and CaaStle fraud; and Printemps CEO Jean-Marc Bellaiche on the new NYC store</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Beauty</div><a class="link" href="https://www.glossy.co/beauty/ulta-beauty-strategies-why-ulta-added-20000-new-in-store-events-for-2025/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="Ulta Beauty Strategies: Why Ulta added 20,000 new in-store events for 2025">Ulta Beauty Strategies: Why Ulta added 20,000 new in-store events for 2025</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Beauty</div><a class="link" href="https://www.glossy.co/podcasts/with-sephora-launch-ultra-violette-readies-to-take-the-us-market-by-storm/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="With Sephora launch, Ultra Violette readies to take the US market by storm">With Sephora launch, Ultra Violette readies to take the US market by storm</a> </div> </li> </ul> </div> <div class="col col-3"> <div class="featured-post-wrapper desktop-visible"> <a class="featured-thumb" href="https://www.glossy.co/fashion/a-lot-of-companies-are-going-to-fold-the-fashion-industry-reacts-to-tariff-turmoil/"><img decoding="async" width="365" height="205" src="https://www.glossy.co/wp-content/uploads/sites/4/2025/04/ship-5894495_1280.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Fashion</div><a class="title" href="https://www.glossy.co/fashion/a-lot-of-companies-are-going-to-fold-the-fashion-industry-reacts-to-tariff-turmoil/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy" title="'A lot of companies are going to fold': The fashion industry reacts to tariff turmoil">‘A lot of companies are going to fold’: The fashion industry reacts to tariff turmoil</a><p>Glossy spoke with a number of fashion and shipping executives about what they’re doing to mitigate the effects of the tariffs on their business and how they expect things to go from here. One prevailing feeling: Diversification of where to manufacture goods is still important, even if it feels like playing whack-a-mole.</p> </div> </div> </div> </div> </div> </div> </div> <div class="more-media-block modernretail"> <div class="container"> <div class="more-media-holder more-media-wrapper "> <div class="line-title"> <span class="thin">more from</span> <span class="thick">Modern Retail</span> </div> <div class="more-media-block-wrapper"> <div class="col col-1"> <ul class="links"> <li><a href="https://www.modernretail.co/technology/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail">Technology</a></li> <li><a href="https://www.modernretail.co/marketing/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail">Marketing</a></li> <li><a href="https://www.modernretail.co/operations/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail">Operations</a></li> <li><a href="https://www.modernretail.co/events/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail">Events</a></li> <li><a href="https://www.modernretail.co/plus/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail">Modern Retail+</a></li> </ul> </div> <div class="col col-2"> <div class="featured-post-wrapper mobile-visible"> <a class="featured-thumb" href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/"><img decoding="async" width="365" height="205" src="https://www.modernretail.co/wp-content/uploads/sites/5/2023/02/ModernRetail-Rundown.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Operations</div><a class="title" href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="Modern Retail Rundown: 'Liberation Day' brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey">Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey</a><p>On this week’s Modern Retail Rundown, the staff discusses what’s going on with tariffs, TikTok and more after a crazy week of news for retail.</p> </div> </div> <ul class="media-posts"> <li> <div class="posts-content"> <div class="upper-title">Technology</div><a class="link" href="https://www.modernretail.co/technology/with-nintendo-switch-2-preorders-delayed-tariffs-are-complicating-gamings-biggest-launch-in-years/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming's biggest launch in years">With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming's biggest launch in years</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Operations</div><a class="link" href="https://www.modernretail.co/operations/temus-meteoric-rise-shows-signs-of-slowing-as-u-s-cracks-down-on-de-minimis-loophole/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="Temu’s meteoric rise shows signs of slowing as U.S. cracks down on de minimis loophole">Temu’s meteoric rise shows signs of slowing as U.S. cracks down on de minimis loophole</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Operations</div><a class="link" href="https://www.modernretail.co/operations/as-tariffs-take-effect-more-brands-weigh-the-value-of-tapping-u-s-manufacturers/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers">As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title">Operations</div><a class="link" href="https://www.modernretail.co/operations/how-refillable-deodorant-startup-wild-scored-a-sale-to-unilever/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="How refillable deodorant startup Wild scored a sale to Unilever">How refillable deodorant startup Wild scored a sale to Unilever</a> </div> </li> <li> <div class="posts-content"> <div class="upper-title locked-eyebrow">Member Exclusive</div><a class="link" href="https://www.modernretail.co/technology/marketplace-briefing-us-brands-eye-global-expansion-on-tiktok-shop-amid-nationwide-ban/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban">Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban</a> </div> </li> </ul> </div> <div class="col col-3"> <div class="featured-post-wrapper desktop-visible"> <a class="featured-thumb" href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/"><img decoding="async" width="365" height="205" src="https://www.modernretail.co/wp-content/uploads/sites/5/2023/02/ModernRetail-Rundown.jpg?w=1024" loading="lazy" alt="thumb"></a> <div class="data"> <div class="upper-title">Operations</div><a class="title" href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail" title="Modern Retail Rundown: 'Liberation Day' brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey">Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey</a><p>On this week’s Modern Retail Rundown, the staff discusses what’s going on with tariffs, TikTok and more after a crazy week of news for retail.</p> </div> </div> </div> </div> </div> </div> </div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <footer> <div class="container"> <div class="footer_top"> <div class="pulse piano-logged-out"> <div class="pulse_left"> <div class="pulse_head"> <h3>DIGIDAY+</h3> </div> <p>Get access to tools and analysis to stay ahead of the trends transforming media and marketing</p> <a class="subscribe button" href="https://digiday.com/subscribe/" title="Subscribe">Subscribe</a> </div> </div> <div class="pulse piano-logged-in"> <div class="pulse_left"> <div class="pulse_head"> <h3>My Account</h3> </div> <p>Visit your account page to make changes and renew.</p> <a class="subscribe button" href="https://digiday.com/my-account/" title="Account">Account</a> </div> </div> <div class="newsletter"> <h3>Newsletter</h3> <p>Get Digiday's top stories every morning in your email inbox.</p> <div id='lightbox-inline-form-2df6713e-a3c1-45fa-aa28-db3c835d5eaa'></div> </div> <div class="social-footer"> <h3>Connect</h3> <p>Follow @Digiday for the latest news, insider access to events and more.</p> <ul class="bottom-socials"> <li><a href="https://www.facebook.com/digiday/" title="Like us on Facebook"><span class="dashicons dashicons-facebook"></span></a></li><li><a href="https://www.instagram.com/digiday/" title="Follow us on Instagram"><span class="dashicons dashicons-instagram"></span></a></li><li><a href="https://www.twitter.com/digiday" title="Follow us on Twitter"><span class="dashicons dashicons-twitter"></span></a></li><li><a href="https://www.threads.net/@digiday" title="Follow us on Threads"><span class="dashicons threads"></span></a></li><li><a href="https://www.linkedin.com/company/digiday/" title="Follow us on LinkedIn"><span class="dashicons dashicons-linkedin"></span></a></li><li><a href="https://open.spotify.com/show/21TOeNMf1BLdSlQEdJ2rYY" title="Follow us on Spotify"><span class="dashicons dashicons-spotify"></span></a></li> </ul> </div> </div> <div class="footer_bottom"> <div class="container"> <div class="footer-bottom-links"><ul><li id="menu-item-416169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-416169"><a href="https://digiday.com/frequently-asked-questions/">FAQ</a></li> <li id="menu-item-510467" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-510467"><a href="https://digiday.com/advertise/">Advertise</a></li> <li id="menu-item-510406" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-510406"><a rel="privacy-policy" href="https://digiday.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-472303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-472303"><a href="/masthead/">Masthead</a></li> <li id="menu-item-223973" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-223973"><a href="https://www.digidaymedia.com">Digiday Media</a></li> </ul></div> <div class="legal"> <a href="https://www.digidaymedia.com/" class="logo-media"> <img src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/digiday_media.svg" alt="logo"> </a> <div class="copyright">© 2025. All rights reserved</div> </div> </div> </div> </div> </footer>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T6CCXQZ5" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <script type="text/javascript" src="https://digiday.com/wp-includes/js/dist/hooks.min.js?m=1742994401g" ></script><script type="text/javascript" src="https://digiday.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="wp-parsely-loader-js-before"> /* <![CDATA[ */ window.wpParselySiteId = 'digiday.com'; window.wpParselyDisableAutotrack = true; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://digiday.com/wp-content/mu-plugins/wp-parsely-3.17/build/loader.js?ver=b681bb9905652ac12735" id="wp-parsely-loader-js"></script> <script type="text/javascript" defer="defer" data-parsely-site="digiday.com" src="https://cdn.parsely.com/keys/digiday.com/p.js?ver=3.17.0" id="parsely-cfg"></script> <script type="text/javascript" id="digiday-site-js-js-extra"> /* <![CDATA[ */ var wpArticle = {"ajax_url":"https:\/\/digiday.com\/wp-admin\/admin-ajax.php","post_id":"514540","leadgen_nonce":"b6a13db4ed","is_premium":"0","tags":[]}; var customRestRequestData = {"endpoints":{"featured_header":"https:\/\/digiday.com\/wp-json\/dm-rest-requests\/v1\/content\/get-featured-header"},"postID":"514540"}; /* ]]> */ </script> <script type="text/javascript" src="https://digiday.com/_static/??-eJzTLy/QTc7PK0nNK9EvyUjNTS3WT8lMz0xJrNTPSy3XLS5JLMlM1s8q1k8sAjJyUvVyM/P0sop19InVV5xZAtNkn2traG5ibGBgamppkgUA9u0r5Q==" ></script><script type="text/javascript" defer="defer" src="https://js.createsend1.com/javascript/copypastesubscribeformlogic.js?ver=1.0" id="digiday-createsend-js-js"></script> <script type="text/javascript" src="https://digiday.com/_static/??-eJy9j9EKwjAMRX/ILpM5xAfxW7K2lmxtOpp2w793Mgf6IuiDTyG5yT03MI9KR86WM4y+OGIBQ44M3lSwhlCxzXNMg1pVINYQoineCkyE11gSgvb0MNh6RYuhS5gpctXLDr6FdD7qQWBMpImdyth5u0Hehj+5v75gp+VMAEXsUnqBOPtKY4pFrK8C/Zb/I2HbXYV/MBTj9ORcwnl/PDR13banpr8DPu/BlA==" ></script><script type="text/javascript" id="jetpack-stats-js-before"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"38341125\",\"post\":\"514540\",\"tz\":\"-4\",\"srv\":\"digiday.com\",\"hp\":\"vip\",\"j\":\"1:14.4.1\"}") ]); _stq.push([ "clickTrackerInit", "38341125", "514540" ]); /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://stats.wp.com/e-202514.js" id="jetpack-stats-js" defer="defer" data-wp-strategy="defer"></script> <script type="text/javascript" src="https://digiday.com/_static/??-eJylzFEKwjAMgOELmWUyh/ggnqW2oaS2yUgjZbdXUE/g6//Bj2ODqOIkjlt9ZpaOiTOnsEOjxAGEfKg94KPYPThHLB1/EOwdKk2NZSr9gP8cBxhVjnA3HZ0Mmgq7Gkv+7m/tejyflnle18tSXhgKRto=" ></script> </body> </html>