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<!doctype html> <html lang="en-US" class="no-touch js "> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1">  <meta name="blogsPostDate" content="2023-02-16 05:00:44"/><meta name="blogsPostTags" content="cisco-purpose,corporate-social-responsibility,featured,inclusive-future,social-impact,social-impact-office,social-justice"/><meta name="blogsPostCat" content="Corporate Social Responsibility, Our Corporate Purpose"/><meta name="article:category" content="Corporate Social Responsibility, Our Corporate Purpose"/> <meta name="wordCount" content="980" /> <meta name="readTime" content="235" />  <script type='text/javascript' src="//www.cisco.com/etc/designs/cdc/clientlibs/responsive/js/web-component-foundation.min.js"></script> <script> /** * Invokes appropriate private methods based on input parameters based on needs of web component architecture * @param {Array} wcAssets array of strings that correlate to the names of web components or array of objects containing asset name and corresponding locale/path * @param {String} localePath specifies where web component should be retrieved from (expected format: en/us or en_au for all other locales); false if wcAssets, is array of objects * @param {Boolean} isWem [Optional] specifies if assets are being loaded on a WEM environment * @param {Boolean} needTargetter [Optional] specifies need for targetter bundle to be loaded (generally needed on external sites) * @param {Boolean} isRelative [Optional] specifies if asset path(s) should be relative * @param {String} env [Optional] specifies enviornment to append to relative path (should not be used with isRelative) * @param {Boolean} hasEnvOverride [Optional] specifies if environment needs to be overridden (should be used with env) */ cdc.wcAncillaryAssetAllocator.init(['cdc-template-blogs'], 'en/us', false, true, false, 'prod'); if (window.cdc === undefined) { window.cdc = {}; } if (cdc.cdcMasthead === undefined) { cdc.cdcMasthead = {}; } if (cdc.cdcMasthead.additional === undefined) { cdc.cdcMasthead.additional = {}; } cdc.cdcMasthead.additional.env = 'prod'; </script> <script type="text/javascript"> if ( typeof cdc === "undefined")cdc = {}; if ( typeof cdc.util === "undefined")cdc.util = {}; cdc.util.ensureNamespace = function (namespaceStr) { if (!namespaceStr) { return; var parts = namespaceStr.split("."); var o = window; var i; var aPart; for (i = 0; i < parts.length; i++) aPart = parts[i]; if (typeof (o[aPart]) != "object"){ o[aPart] = {}; } o = o[aPart]; } }; cdc.dm = {}; cdc.dm.util = {}; cdc.dm.util.ensureNamespace = cdc.util.ensureNamespace; </script> <meta name="author" content="Brian Tippens" /><meta name="blogsPostAuthor" content="Brian Tippens" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script type="text/javascript" src="//www.cisco.com/c/dam/cdc/t/ctm-core.js"></script>  <title>Change systems — Change the world - Cisco Blogs</title> <meta name="description" content="Cisco's first Chief Social Impact Officer, Brian Tippens, shares how we can change the world by changing systems." /> <link rel="canonical" href="https://blogs.cisco.com/csr/change-systems-change-the-world" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Change systems — Change the world" /> <meta property="og:description" content="Cisco's first Chief Social Impact Officer, Brian Tippens, shares how we can change the world by changing systems." /> <meta property="og:url" content="https://blogs.cisco.com/csr/change-systems-change-the-world" /> <meta property="og:site_name" content="Cisco Blogs" /> <meta property="article:published_time" content="2023-02-16T13:00:44+00:00" /> <meta property="article:modified_time" content="2023-08-31T01:17:14+00:00" /> <meta property="og:image" content="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/02/rsz_gavin-warehouse-sx2801-expires-612025-1024x683.jpg" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="683" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Brian Tippens" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="Cisco's first Chief Social Impact Officer, Brian Tippens, shares how we can change the world by changing systems." /> <meta name="twitter:creator" content="@briantippens" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Brian Tippens" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="5 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://blogs.cisco.com/csr/change-systems-change-the-world#article","isPartOf":{"@id":"https://blogs.cisco.com/csr/change-systems-change-the-world"},"author":{"name":"Brian Tippens","@id":"https://blogs.cisco.com/#/schema/person/9a48523a38e009e3c420de4a67c1468d"},"headline":"Change systems — Change the world","datePublished":"2023-02-16T13:00:44+00:00","dateModified":"2023-08-31T01:17:14+00:00","mainEntityOfPage":{"@id":"https://blogs.cisco.com/csr/change-systems-change-the-world"},"wordCount":1000,"publisher":{"@id":"https://blogs.cisco.com/#organization"},"image":{"@id":"https://blogs.cisco.com/csr/change-systems-change-the-world#primaryimage"},"thumbnailUrl":"https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/02/rsz_gavin-warehouse-sx2801-expires-612025.jpg","keywords":["Cisco Purpose","Corporate Social Responsibility (CSR)","Featured","Inclusive Future","Social Impact","Social Impact Office","Social Justice"],"articleSection":["Corporate Social Responsibility","Our Corporate Purpose"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://blogs.cisco.com/csr/change-systems-change-the-world","url":"https://blogs.cisco.com/csr/change-systems-change-the-world","name":"Change systems — Change the world - 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In this role, Brian is responsible for advancing Cisco's social impact across communities around the world, creating tangible business value, and fueling Cisco’s purpose to Power an Inclusive Future for All. As head of the Social Impact & Inclusion Organization, Brian oversees the Cisco functions taking on the most critical challenges facing our planet, society, and vulnerable, underserved communities. His organization includes the Cisco Foundation, Crisis Response, Economic Empowerment, Employee Community Impact, Accessibility, Diversity, Equity and Inclusion, and Social Justice. The Social Impact & Inclusion Organization brings together the unique strengths of Cisco’s people, technology, innovation, and ecosystem to address systemic causes of inequity, break down barriers, and create lasting generational change. Brian is a sought-after speaker and thought leader in the fields of social justice, diversity, and sustainability. He is a World Economic Forum (WEF) Contributor, a proud member of the Executive Leadership Council (ELC), and he has served as a director or advisor to several organizations including Operation HOPE, the Hispanic IT Executive Council (HITEC), Corporate Eco Forum (CEF) and the National Action Council for Minorities in Engineering (NACME). Brian’s career spans over 30 years of leadership in the IT industry. Before coming to Cisco, Brian served as Chief Sustainability Officer at HPE and President of the HPE Foundation. He previously spent five years as HP/HPE’s Chief Diversity Officer, reporting to the Chief People Officer. Brian is a purpose-driven leader who is committed to social justice and broad advocacy on the most pressing issues facing our communities. He holds a Bachelor of Science in Information Systems Management from the University of San Francisco, and a Juris Doctor from the University of the Pacific, McGeorge School of Law in Sacramento, California. Brian and his wife live in Houston, Texas and are parents of three adult children.","sameAs":["https://www.linkedin.com/in/briantippens/","https://twitter.com/briantippens"],"url":"https://blogs.cisco.com/author/btippens"}]}</script>  <link rel='dns-prefetch' href='//www.cisco.com' /> <link rel='dns-prefetch' href='//s.w.org' /> <link rel="alternate" type="application/rss+xml" title="Cisco Blogs » Feed" href="https://blogs.cisco.com/feed" /> <link rel="alternate" type="application/rss+xml" title="Cisco Blogs » Comments Feed" href="https://blogs.cisco.com/comments/feed" /> <link rel="alternate" type="application/rss+xml" title="Cisco Blogs » Change systems — Change the world Comments Feed" href="https://blogs.cisco.com/csr/change-systems-change-the-world/feed" /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blogs.cisco.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=5.9.2"}}; /*! 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world</span></span></span></span></p> <div class="blog-post-header"> </div> <article id="post-427803" class="post-427803 post type-post status-publish format-standard has-post-thumbnail hentry category-csr category-our-corporate-purpose tag-cisco-purpose tag-corporate-social-responsibility tag-featured tag-inclusive-future tag-social-impact tag-social-impact-office tag-social-justice"> <div class="main-content"> <header class="entry-header"> <div class="entry-meta"> February 16, 2023 <a id="post-comments" href="https://blogs.cisco.com/csr/change-systems-change-the-world#comments">2 Comments</a> <hr> </div> </header> <div class="blog-post-header"> <div class="thumbnail-avatar"> <div class="post-thumbnail" style="background-image:url(https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/02/IL20230215184446-rsz_gavin-warehouse-sx2801-expires-612025-600x200.jpg);"> <img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/02/IL20230207173631-btippens-scaled-150x150.jpg" width="102" height="102" alt="Avatar" class="avatar avatar-102 wp-user-avatar wp-user-avatar-102 photo avatar-default"> </div> </div> <div class="blog-cat-post-author-container"> <a href=https://blogs.cisco.com/csr><h5>Corporate Social Responsibility</h5></a> <h1 class="entry-title">Change systems — Change the world</h1><p class="wordcount"><span class="black">4 min read</span></p> <p> <a href="https://blogs.cisco.com/author/btippens" title="Posts by Brian Tippens" rel="author">Brian Tippens</a> </p> </div> </div>  <div class="entry-content"> <p>Every February 20<sup>th</sup>, the United Nations invites us to commemorate the World Day of Social Justice to focus on the plight of social injustice throughout the world and to press for improvements and solutions. As Cisco’s new Chief Social Impact Officer, I’m honored to say that I work for a company that aligns with that intention <em>every</em> day. Social Justice is <em>integral</em> to Cisco’s purpose: to Power an Inclusive Future for All.</p> <p>As we commemorate the day, it’s a good opportunity to pause and reflect on our Social Justice journey two and a half years into the <a href="https://cisco.com/go/social-justice" target="_blank" rel="noopener">five-year commitment</a> we made in 2020.</p> <p>In 2020, the outcry over the tragic murders of George Floyd, Ahmaud Arbery, Breonna Taylor, and others created a growing awareness of systemic racial injustice, oppression, and inequality. This was an inflection point for many companies and a well-intentioned bias towards quick action ruled the day. It was extremely encouraging to see an unprecedented level of corporate commitment to diversity, equity, and justice initiatives, but action without a cohesive business strategy becomes reaction — and that will never be enough to drive lasting change.</p> <p>Cisco took a different approach, working across our company to develop a core set of <a href="https://cisco.com/go/social-justice" target="_blank" rel="noopener">beliefs</a> to guide us and an initial strategy for bolder action and greater impact. We transformed a longstanding advocacy for social justice into a five-year commitment, backed by US$300 million, the full accountability of our Executive Leadership Team, and the support of our Board of Directors.</p> <p>Over the past 90 days, I’ve immersed myself in understanding every aspect of our social justice journey. Here are my key takeaways — and some initial thoughts on where we can go from here.</p> <h2><strong>Good for the world — good for our business</strong></h2> <p>Social Justice is woven into the fabric of many aspects of our business. Our strategies are built on our core belief that our social justice actions will drive business value — and that’s what makes them so powerful. Many companies have ESG goals, but few push to imbed those goals within the business. Cisco has an <a href="https://www.cisco.com/c/en/us/about/inclusive-future-action-office.html" target="_blank" rel="noopener">Action Office</a> (AO) equal in size to many of our key business functions to lead the strategy and execution of our Social Justice Actions. Our AO brings together people and expertise across every function and region to drive consistent execution, rigor, and accountability.</p> <p>Our approach operationalizes our purpose — and it’s becoming a key differentiator for our business. A talent magnet. And a reason to stay and grow with Cisco. Analysts are clamoring to learn more — and they’re factoring it into their predictions of future value.</p> <p>Moving forward, I’m working with my team — and with leaders across the business — to identify opportunities to communicate powerfully about the impact our work is having on building an inclusive future. Within the next weeks, I’ll start meeting with industry analysts and other external thought leaders to ensure we are maintaining an innovative and forward-looking point of view.</p> <h2><strong>Change systems — change the world</strong></h2> <p>Cisco’s <a href="https://cisco.com/go/social-justice" target="_blank" rel="noopener">12 Actions for Social Justice</a> were always designed as a cohesive, interconnected strategy to drive impact within our enterprise — across our ecosystem of customers, partners, and suppliers — throughout our communities, and around the world.</p> <p>This is the kind of approach that Darren Walker, president of the Ford Foundation, articulates in the bold vision for philanthropy in the twenty-first century he calls “From Generosity to Justice”. This groundbreaking philosophy truly resonates with me as it challenges us to consider philanthropy as a tool for achieving economic, social, and political justice. When I came to Cisco, I saw this bold vision was evident in our Social Justice strategies. In essence, Darren Walker’s philosophy is that generosity will always be needed — and we will always be investing — but it’s an intermediary goal and insufficient in driving long term outcomes. The shift to justice is in eliminating the conditions within a system that only address the symptoms — not the cause — and perpetuate the need for continuous generosity.</p> <p>In other words: To change the world — we must change systems.</p> <p>Consider this in relation to our Action to <a href="https://blogs.cisco.com/csr/making-bold-moves-for-hbcus" target="_blank" rel="noopener">Commit $150 million to Historically Black Colleges and Universities (HBCUs)</a>.</p> <p>Changing systems means we look at the impact we want to create — and the inclusive future we want to power — from a systems perspective. Then, we break down barriers and create opportunities to drive the outcome: Thriving HBCUs leveraging best-in-class technology and modernized infrastructure to provide quality STEM education. Communities bridging the digital divide and creating environments where students and their families are connected and empowered. Students rising to their full power and potential to graduate as the next generation of tech talent. Finding an abundance of highly paid opportunities within the digital economy. Companies rising to their full power and potential through an influx of talent.</p> <p>In the past year, we’ve completed 40 National Institute of Standards and Technology (NIST) assessments and 16 technology installations at HBCUs and have continued to train students interested in cybersecurity and networking careers at these universities with concrete upskilling programming.</p> <p>That’s operationalizing on purpose. That’s justice. That’s impact — now and for generations to come. The donation was just the beginning.</p> <p>Each of our <a href="https://cisco.com/go/social-justice" target="_blank" rel="noopener">12 Actions for Social Justice</a> has this potential. As I move forward in setting my strategic priorities, I’m looking across our Actions to make sure that we’re well aligned operationally and continuing to focus on measurable impact and outcomes.</p> <p>From my perspective, we now have some unique opportunities to leverage what we’ve learned at this point in our journey to expand and improve. To build on a bold and solid foundation — and continue to fuel Cisco’s purpose to Power an Inclusive Future for All.</p> <h2><strong>Want to learn more? </strong></h2> <p>Tune in to <a href="https://www.linkedin.com/posts/cisco_techbeat-podcast-socialjustice-activity-7029013028264112128-vEKd/" target="_blank" rel="noopener">Cisco’s #TechBeat Podcast</a> where I share insights for equality across the tech industry and cultivating a diverse workforce.</p> <p>Read <a href="https://www.fordfoundation.org/news-and-stories/big-ideas/the-future-of-philanthropy/from-generosity-to-justice/" target="_blank" rel="noopener"><em>From Generosity to Justice: A New Gospel of Wealth</em></a> by Darren Walker, president of the Ford Foundation.</p> <div id="share_bar_desktop"> <span class = "share_title">Share</span> <div class="twitter"> <div class = "box"> <a class = "share" href="https://twitter.com/intent/tweet?url=https://blogs.cisco.com/csr/change-systems-change-the-world&text=Change systems — Change the world&via=Cisco" target='_blank' data-config-metrics-group='social_shares' data-config-metrics-title='twitter_shares' data-config-metrics-item='twitter_share'> <img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_X_white.svg" alt="share on twitter"></a> </div> </div> <div class="facebook"> <div class = "box"> <a class = "share" href = "http://www.facebook.com/sharer/sharer.php?u=https://blogs.cisco.com/csr/change-systems-change-the-world&title=Change systems — Change the world" data-config-metrics-group='social_shares' data-config-metrics-title='facebook_shares' data-config-metrics-item='facebook_share' onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_fb_white.svg" alt="share on facebook"></a> </div> </div> <div class="linkedin"> <div class = "box"> <a class = "share" href = "https://www.linkedin.com/cws/share?url=https://blogs.cisco.com/csr/change-systems-change-the-world" data-title=" " data-config-metrics-group='social_shares' data-config-metrics-title='linkedin_shares' data-config-metrics-item='linkedin_share' onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_li_white.svg" alt="share on linkedin"></a> </div> </div> <div class = "mail"> <div class = "box"> <a class="share" href="mailto:?subject=Cisco Blog: Change systems — Change the world&body=I saw this post on Cisco Blogs and thought you might like to read it.%0A%0AChange systems — Change the world%0A%0Ahttps://blogs.cisco.com/csr/change-systems-change-the-world%0A%0A****Disclaimer****%0A%0ACisco is not responsible for the content of this email, and its contents do not necessarily reflect Cisco’s views or opinions. 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Cisco has not verified the email address or name of the sender." data-config-metrics-group='social_shares' data-config-metrics-title='email_shares' data-config-metrics-item='email_share'> <img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_email_white.svg"> </a> </div> </div> <div class = "clear"></div> </div> <br> </div> <div class="author-section"> <div><h2>Authors</h2></div> <div class="auth-row"> <div class="blog-row author-bio"> <div class="item-thirds-1 author-bio-box" > <div class="author-image" > <a href="https://blogs.cisco.com/author/btippens"><img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/02/IL20230207173631-btippens-scaled-150x150.jpg" width="150" height="150" alt="Avatar" class="avatar avatar-150wp-user-avatar wp-user-avatar-150 alignnone photo avatar-default"> </a> </div> <div class="author-info"> <h3><a href="https://blogs.cisco.com/author/btippens"> Brian Tippens</a> </h3> <h4 class="title">Senior Vice President </h4> <h4>Chief Social Impact & Inclusion Officer</h4> <a href="https://twitter.com/briantippens" rel="nofollow" target="_blank"><img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_X_navy.svg" alt="share on facebook"></a><a href="https://www.linkedin.com/in/briantippens/" rel="nofollow" target="_blank"><img class="share_image" src="https://blogs.cisco.com/wp-content/themes/ciscowordpress-child/svg/share_li_navy.svg" alt="share on facebook"></a> </div> </div> </div> </div> </div> <footer class="entry-footer"> </footer> </article> <div id="tags-container">Tags: <a href="https://blogs.cisco.com/tag/cisco-purpose" rel="tag">Cisco Purpose</a> <a href="https://blogs.cisco.com/tag/corporate-social-responsibility" rel="tag">Corporate Social Responsibility (CSR)</a> <a href="https://blogs.cisco.com/tag/featured" rel="tag">Featured</a> <a href="https://blogs.cisco.com/tag/inclusive-future" rel="tag">Inclusive Future</a> <a href="https://blogs.cisco.com/tag/social-impact" rel="tag">Social Impact</a> <a href="https://blogs.cisco.com/tag/social-impact-office" rel="tag">Social Impact Office</a> <a href="https://blogs.cisco.com/tag/social-justice" rel="tag">Social Justice</a> <hr id="comment-break-line"> </div> <div id="comments" class="comments-area"> <h2 class="comments-title"> 2 Comments </h2> <ul class="comment-list"> <li id="comment-2560017" class="comment even thread-even depth-1"> <article id="div-comment-2560017" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <img src="https://blogs.cisco.com/wp-content/uploads/2020/08/cisco_logo.png" width="32" height="23" alt="Avatar" class="avatar avatar-32wp-user-avatar wp-user-avatar-32 alignnone photo avatar-default" /> <b class="fn">Tim Fawcett</b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://blogs.cisco.com/csr/change-systems-change-the-world#comment-2560017"><time datetime="2023-02-16T15:44:52-08:00">February 16, 2023 at 3:44 pm</time></a> </div> </footer> <div class="comment-content"> <p>This is brilliant thanks Brian.</p> </div> </article> </li> <li id="comment-2560024" class="comment odd alt thread-odd thread-alt depth-1"> <article id="div-comment-2560024" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <img src="https://blogs.cisco.com/wp-content/uploads/2020/08/cisco_logo.png" width="32" height="23" alt="Avatar" class="avatar avatar-32wp-user-avatar wp-user-avatar-32 alignnone photo avatar-default" /> <b class="fn">Seann Ritzman</b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://blogs.cisco.com/csr/change-systems-change-the-world#comment-2560024"><time datetime="2023-02-20T08:07:55-08:00">February 20, 2023 at 8:07 am</time></a> </div> </footer> <div class="comment-content"> <p>Outstanding. It’s great seeing some of the work that Cisco is doing to work on equality and representation. I am excited to see how we can make further efforts and opportunities to invest in leveling the playing field across all aspects of affinity and presence in the work place on the DEI front (ie: race, religion, disability, veteran, caste, class, and gender).<br /> We all have a part in this… LET’S GET AFTER IT!!!</p> </div> </article> </li> </ul> <p class="no-comments">Comments are closed.</p> </div> </main> </div> <div class="blog-row cui cta"> <div class="item-halves-1"> <div class="cta-container"> <div class="cta-image"> <img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/04/IL20240403010924-PR_FY23_Cover-5-150x150.jpg"> </div>  <div class="cta-description"> <h2>The Power of Purpose</h2> <p>Download our Cisco Purpose Report and get relevant information about our environmental, social, and governance (ESG) initiatives, performance, and policies.</p> <div class="btn--parent"> <button class="btn--primary1" onclick="window.location.href = 'https://www.cisco.com/c/m/en_us/about/csr/esg-hub.html';">  Visit the Cisco ESG Reporting Hub </button> </div>  </div>    </div>  </div>  <div class="item-halves-2"> <div class="cta-container"> <div class="cta-image"> <img src="https://alln-extcloud-storage.cisco.com/Cisco_Blogs:blogs/1/2020/03/IL20200309112702-Economic-Empowerment-150x150.jpg"> </div>  <div class="cta-description"> <h2>About Corporate Social Responsibility</h2> <p>We empower social change agents with technology and expertise. 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