Google Economic Impact | state detail: Nebraska

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glue-headline--headline-1 state-hero-name"> Nebraska </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Nebraska businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/97f8433e5e931ea272a5cf6db851af54309ef3d50987de3e63bf5df7b2fa028442c88383f5de2ea43953e8dd171866d1b5bda862eb222685cc844eb5a1a9199e" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Nebraska report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-8d5643e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-8d5643e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-8d5643e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-8d5643e { background-image: url(https://lh3.googleusercontent.com/jVNz666Eu25DdEBdvyaammyEHa5yLMThWmjh4K7F4GOchrylAhD-oBFaDHXZ-Kxlm_L-QiEAc4M-54jtL6cRGFWloQGAQwf0m7zg0l8unjfhw-aGZA=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-8d5643e" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $4.49 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $4.49 billion of economic activity for thousands of Nebraska businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 110,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Nebraska businesses </h4> <p class="state-hero-fact--copy">More than 110,000 Nebraska businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $2.78 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $2.78 million in donated search ads to Nebraska nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $4.49 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $4.49 billion of economic activity for thousands of Nebraska businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 110,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Nebraska businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 110,000 Nebraska businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $2.78 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $2.78 million in donated search ads to Nebraska nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=maxwell aria-hidden="true"></div> <div class="business-hidden-jump-link" id=caspian-creates aria-hidden="true"></div> <div class="business-hidden-jump-link" id=ecreamery aria-hidden="true"></div> <div class="business-hidden-jump-link" id=eat-move-rest aria-hidden="true"></div> <div class="business-hidden-jump-link" id=artifact-bags aria-hidden="true"></div> <div class="business-hidden-jump-link" id=sand-creek-post-beam aria-hidden="true"></div> <div class="business-hidden-jump-link" id=speedway-motors aria-hidden="true"></div> <div class="business-hidden-jump-link" id=ifixomaha aria-hidden="true"></div> <div class="business-hidden-jump-link" id=cutting-edge-business-cards aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#maxwell" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Maxwell </span> </li> <li class="mdc-list-item" data-value="#caspian-creates" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Caspian Creates </span> </li> <li class="mdc-list-item" data-value="#ecreamery" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> eCreamery </span> </li> <li class="mdc-list-item" data-value="#eat-move-rest" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> EatMoveRest </span> </li> <li class="mdc-list-item" data-value="#artifact-bags" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Artifact Bags </span> </li> <li class="mdc-list-item" data-value="#sand-creek-post-beam" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Sand Creek Post & Beam </span> </li> <li class="mdc-list-item" data-value="#speedway-motors" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Speedway Motors </span> </li> <li class="mdc-list-item" data-value="#ifixomaha" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> iFixOmaha </span> </li> <li class="mdc-list-item" data-value="#cutting-edge-business-cards" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9"> Cutting Edge Business Cards </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#maxwell" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Maxwell </div> </div> <div class="glue-tab tab-button" id="#caspian-creates" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Caspian Creates </div> </div> <div class="glue-tab tab-button" id="#ecreamery" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > eCreamery </div> </div> <div class="glue-tab tab-button" id="#eat-move-rest" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > EatMoveRest </div> </div> <div class="glue-tab tab-button" id="#artifact-bags" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Artifact Bags </div> </div> <div class="glue-tab tab-button" id="#sand-creek-post-beam" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Sand Creek Post & Beam </div> </div> <div class="glue-tab tab-button" id="#speedway-motors" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Speedway Motors </div> </div> <div class="glue-tab tab-button" id="#ifixomaha" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > iFixOmaha </div> </div> <div class="glue-tab tab-button" id="#cutting-edge-business-cards" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Cutting Edge Business Cards </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#maxwell"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1200-rw 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1200-rj 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1024-rw 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1024-rj 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w3400-rw 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w3400-rj 2x, https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA=w1700-rj" class="state-business-tab__image" alt="Maxwell"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Maxwell </h3> <p>Location: Omaha, Nebraska <br> Website: https://www.maxwell.app/ <br> 2X growth in 2023</p> <p><p>For Adriana Cisneros Basulto, her brand of instant recognition hits different: “It’s not because you did your job–that’s your paycheck. This shows that your employer cares about you.” As an HR professional, Adriana knew that workers who feel valued do better and stay with their employer longer. But she also knew companies find it hard to tailor rewards to each employee’s needs. So in 2020, she and Stephen Enke co-founded Maxwell. It’s a one-stop app that leverages a lifestyle spending account (LSA) to provide instant recognition and lifestyle benefits to staff. The result is higher retention and better work-life balance. Employers can recognize their staff with a monthly stipend and/or ad-hoc rewards that accrue in their LSA. Employees can use their rewards in-app to send recognition to their peers, on the Maxwell marketplace, or off-app using their Maxwell Visa card on what matters to them. Maxwell caters to the healthcare industry, where retention is a critical issue.</p> <p>In 2023, Maxwell was a recipient of the Google for Startups Founders Funds, which includes funding and mentoring. “Google’s belief in us has opened doors and helped us get the word out,” Adriana says. As Maxwell grows, they’re taking advantage of AI-powered tools. “AI helps us run more efficiently,” Adriana notes. “It summarizes information, cleans up our communications, and reduces administrative work.” She uses Gemini to gather info and draft outlines for blog posts, freeing her up to write them, and Maxwell is exploring how to use AI to better personalize the employee experience for their customers. They doubled their user base in a year, and Adriana is focused on new ways to help clients retain staff and provide “joyful moments” to their users. “Hearing how employees use their LSA is incredibly heartwarming,” Adriana says. “It’s so fulfilling to know that we’re playing a part in bringing them joy.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="maxwell"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-7790fc4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-7790fc4 { background-image: url(https://lh3.googleusercontent.com/EXwwdLCryGcDGA6_i3OiXlhgRGUgZW1s1EwP-exS5LUdp2Ad5m7LLSdVqHjsmUyK_PnC6rWWGE6ffuvfj_EtDrIBChmn7R9BE_0R3SZUJL87D0Fw4Y8=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7790fc4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-7790fc4 { background-image: url(https://lh3.googleusercontent.com/EXwwdLCryGcDGA6_i3OiXlhgRGUgZW1s1EwP-exS5LUdp2Ad5m7LLSdVqHjsmUyK_PnC6rWWGE6ffuvfj_EtDrIBChmn7R9BE_0R3SZUJL87D0Fw4Y8=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7790fc4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-7790fc4 { background-image: url(https://lh3.googleusercontent.com/EXwwdLCryGcDGA6_i3OiXlhgRGUgZW1s1EwP-exS5LUdp2Ad5m7LLSdVqHjsmUyK_PnC6rWWGE6ffuvfj_EtDrIBChmn7R9BE_0R3SZUJL87D0Fw4Y8=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-7790fc4"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Maxwell case study" data-image="https://lh3.googleusercontent.com/dQI9eEnvYwVXXeyEKfGuxL_wMhdRENPOeAUSo5lwtjuPX8n1SnO7yfsyG8GYmQ45UFfGqXQiZs557Nli6sn42S7Icnu5VnHmra99_W4kpOHHOQ1OJwA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Gemini has been very helpful as a starting point for our blog. It can give me a draft, and then I can customize it from there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Adriana Cisneros Basulto </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://startup.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups </a> <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gemini </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Maxwell </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Omaha, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.maxwell.app/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.maxwell.app/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 2X growth in 2023 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Gemini has been very helpful as a starting point for our blog. It can give me a draft, and then I can customize it from there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Adriana Cisneros Basulto </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>For Adriana Cisneros Basulto, her brand of instant recognition hits different: “It’s not because you did your job–that’s your paycheck. This shows that your employer cares about you.” As an HR professional, Adriana knew that workers who feel valued do better and stay with their employer longer. But she also knew companies find it hard to tailor rewards to each employee’s needs. So in 2020, she and Stephen Enke co-founded Maxwell. It’s a one-stop app that leverages a lifestyle spending account (LSA) to provide instant recognition and lifestyle benefits to staff. The result is higher retention and better work-life balance. Employers can recognize their staff with a monthly stipend and/or ad-hoc rewards that accrue in their LSA. Employees can use their rewards in-app to send recognition to their peers, on the Maxwell marketplace, or off-app using their Maxwell Visa card on what matters to them. Maxwell caters to the healthcare industry, where retention is a critical issue.</p> <p>In 2023, Maxwell was a recipient of the Google for Startups Founders Funds, which includes funding and mentoring. “Google’s belief in us has opened doors and helped us get the word out,” Adriana says. As Maxwell grows, they’re taking advantage of AI-powered tools. “AI helps us run more efficiently,” Adriana notes. “It summarizes information, cleans up our communications, and reduces administrative work.” She uses Gemini to gather info and draft outlines for blog posts, freeing her up to write them, and Maxwell is exploring how to use AI to better personalize the employee experience for their customers. They doubled their user base in a year, and Adriana is focused on new ways to help clients retain staff and provide “joyful moments” to their users. “Hearing how employees use their LSA is incredibly heartwarming,” Adriana says. “It’s so fulfilling to know that we’re playing a part in bringing them joy.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#caspian-creates"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1200-rw 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1200-rj 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1024-rw 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1024-rj 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w3400-rw 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w3400-rj 2x, https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4=w1700-rj" class="state-business-tab__image" alt="Caspian Creates"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Caspian Creates </h3> <p>Location: Kearney, Nebraska <br> Website: https://caspiancreates.com/ <br> 50% revenue growth in 2022</p> <p><p>Nebraska photographers Karsen Felzien and Quinten Saathoff learned about the power of online marketing early. Their investment in SEO on their website paid off when they were found and hired by National Geographic to take photos for Loyal, a book about service dogs. Soon they began sharing tips with other local businesses that wanted to raise their visibility. Looking for a way to further increase their impact, Karsen and Quinten launched Caspian Creates in 2020, a digital marketing, advertising, and content studio. “For us, it’s all about helping other people realize their creative visions,” says Karsen, the company’s CMO. Using Google tools, Caspian Creates has helped local businesses move online, stand out, connect with new customers, and grow–especially valuable for those brick-and-mortar stores whose trade was impacted by COVID-19.</p> <p>Today, Caspian Creates uses Google Analytics to show clients how users interact with websites and ads, so they can make data-driven decisions. “We show clients exactly which demographics they should focus on,” says Quinten, the company’s CEO. Google Workspace tools streamline operations: the company organizes and shares client files via Google Drive. Workflows set up with Google Forms and Google Sheets have reduced client onboarding time from two weeks to 15 minutes. A self-described “automation nerd,” Quinten appreciates Google’s integration with other apps. “It allows us to focus on being creative and not get stuck in the weeds doing paperwork,” he says. Caspian Creates has served more than 60 clients in eastern and central Nebraska. Their revenue grew 50 percent in 2022; their goal for the future is to keep making technology more accessible to rural businesses. “Never underestimate the power of digital tools,” Karsen says. “If we hadn’t taken advantage of Google tools, we wouldn’t have reached where we are today as quickly as we did.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="caspian-creates"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-74addce { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-74addce { background-image: url(https://lh3.googleusercontent.com/lnIb7BYc4pnhuQoZ7zpW8BZTxvR6PNMzMwnFS8Qr1hWFOsONFnUTILnxOS_tG9JhwcGCQ1xfdfgrlU1BoJMiwu4sBwu7hhaSDSQoVloO1qcyZPmwKEU=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-74addce { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-74addce { background-image: url(https://lh3.googleusercontent.com/lnIb7BYc4pnhuQoZ7zpW8BZTxvR6PNMzMwnFS8Qr1hWFOsONFnUTILnxOS_tG9JhwcGCQ1xfdfgrlU1BoJMiwu4sBwu7hhaSDSQoVloO1qcyZPmwKEU=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-74addce { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-74addce { background-image: url(https://lh3.googleusercontent.com/lnIb7BYc4pnhuQoZ7zpW8BZTxvR6PNMzMwnFS8Qr1hWFOsONFnUTILnxOS_tG9JhwcGCQ1xfdfgrlU1BoJMiwu4sBwu7hhaSDSQoVloO1qcyZPmwKEU=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-74addce"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Caspian Creates case study" data-image="https://lh3.googleusercontent.com/KrDcfeZUhzYVJhywYKQGifA1Cqw_jEWmQ42eJ3I7cqIxswXj2R9hht3p9yxqnu1_F1SrR-d0GQig_qbWkPOISJInppjpiHjYYc7PbfHTLR3XZ7q0rY4"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’ve realized the impact that Google’s tools can have for helping businesses in rural areas be able to stand out online and be easily found.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Quinten Saathoff </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://grow.google/smallbusinesses/#?modal_active=none?utm_source=website&utm_medium=eir&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Grow with Google </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Caspian Creates </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Kearney, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://caspiancreates.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://caspiancreates.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 50% revenue growth in 2022 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’ve realized the impact that Google’s tools can have for helping businesses in rural areas be able to stand out online and be easily found.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Quinten Saathoff </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>Nebraska photographers Karsen Felzien and Quinten Saathoff learned about the power of online marketing early. Their investment in SEO on their website paid off when they were found and hired by National Geographic to take photos for Loyal, a book about service dogs. Soon they began sharing tips with other local businesses that wanted to raise their visibility. Looking for a way to further increase their impact, Karsen and Quinten launched Caspian Creates in 2020, a digital marketing, advertising, and content studio. “For us, it’s all about helping other people realize their creative visions,” says Karsen, the company’s CMO. Using Google tools, Caspian Creates has helped local businesses move online, stand out, connect with new customers, and grow–especially valuable for those brick-and-mortar stores whose trade was impacted by COVID-19.</p> <p>Today, Caspian Creates uses Google Analytics to show clients how users interact with websites and ads, so they can make data-driven decisions. “We show clients exactly which demographics they should focus on,” says Quinten, the company’s CEO. Google Workspace tools streamline operations: the company organizes and shares client files via Google Drive. Workflows set up with Google Forms and Google Sheets have reduced client onboarding time from two weeks to 15 minutes. A self-described “automation nerd,” Quinten appreciates Google’s integration with other apps. “It allows us to focus on being creative and not get stuck in the weeds doing paperwork,” he says. Caspian Creates has served more than 60 clients in eastern and central Nebraska. Their revenue grew 50 percent in 2022; their goal for the future is to keep making technology more accessible to rural businesses. “Never underestimate the power of digital tools,” Karsen says. “If we hadn’t taken advantage of Google tools, we wouldn’t have reached where we are today as quickly as we did.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#ecreamery"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1200-rw 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1200-rj 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1024-rw 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1024-rj 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w3400-rw 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w3400-rj 2x, https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8=w1700-rj" class="state-business-tab__image" alt="eCreamery"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> eCreamery </h3> <p>Location: Omaha, Nebraska <br> Website: https://ecreamery.com/ <br> 2X increase in YoY revenue</p> <p><p>Before dipping into the ice cream trade, Abby Jordan and Becky App worked in fine jewelry and giftware, crafting gifts for all occasions. The pair set out to start their own business, looking for an unfulfilled niche in the gift industry. Flowers and candy were easy to find online and get delivered to someone’s door. “But no one was shipping ice cream,” Abby says. After figuring out the logistics of reusable coolers and dry ice, the two launched eCreamery Gourmet Ice Cream and Gelato in 2007 as both a retail website and store in Omaha. With eCreamery, customers could customize pints with personal messages and company logos. They used Google tools to market their business from the start. “Google Analytics helped us determine referral traffic and optimize our landing pages for organic traffic,” Abby says. They could even see which flavors people were searching for, like butter brickle (popular in the Midwest), and green tea (added as a result of that search insight).</p> <p>A <em>Shark Tank</em> appearance in 2012 put eCreamery on the national map, and in 2019, they merged with Carson’s Cookie Fix–opening a second eCreamery shop in Omaha. When both stores temporarily shut down during the COVID-19 pandemic, the team rallied around the e-commerce side of the business. In 2020, they shipped to all 50 states and doubled their year-over-year (YoY) online revenue. “Google Ads made sure we appeared in the right places, where people were looking for a heartfelt, delicious, personal gift,” Abby says. Their Google Business Profile gives visitors the scoop on store locations, hours, and flavors, as well as reviews. With the increase in sales, Abby and Becky are able to give back through their Scoops of Support initiative, supporting arts, sports, and youth services nonprofits. “We love our family of customers,” Abby says. “Google helps us let people know ice cream gifts exist.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="ecreamery"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-5b60622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-5b60622 { background-image: url(https://lh3.googleusercontent.com/iBDn-vZDZ2vvE4HUrWOM02NDKe-NWZElGDB03wOa3r-ar9vwgJdR1zAL6cuSGbiV-9sthWa63_-Sf8pakMP_7LBlgCTG8bX7TQA5uzWbL0JusqmUp-E=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5b60622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-5b60622 { background-image: url(https://lh3.googleusercontent.com/iBDn-vZDZ2vvE4HUrWOM02NDKe-NWZElGDB03wOa3r-ar9vwgJdR1zAL6cuSGbiV-9sthWa63_-Sf8pakMP_7LBlgCTG8bX7TQA5uzWbL0JusqmUp-E=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5b60622 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-5b60622 { background-image: url(https://lh3.googleusercontent.com/iBDn-vZDZ2vvE4HUrWOM02NDKe-NWZElGDB03wOa3r-ar9vwgJdR1zAL6cuSGbiV-9sthWa63_-Sf8pakMP_7LBlgCTG8bX7TQA5uzWbL0JusqmUp-E=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-5b60622"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="eCreamery case study" data-image="https://lh3.googleusercontent.com/eD7Q0dvml-n7soLM0t52iY8f5MumLJRcdt_n56sLg90JIPW25jY3zPTXNn-ckIHFtQ_NUKP7nMPg3h5D09wOLnkEZ8dcQlXpkOlEaOhCVmT0xGsm-P8"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We use Google Analytics to optimize our landing pages, see where people are coming from, and what search words are working well.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Abby Jordan </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> eCreamery </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Omaha, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://ecreamery.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://ecreamery.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 2X increase in YoY revenue </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We use Google Analytics to optimize our landing pages, see where people are coming from, and what search words are working well.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Abby Jordan </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>Before dipping into the ice cream trade, Abby Jordan and Becky App worked in fine jewelry and giftware, crafting gifts for all occasions. The pair set out to start their own business, looking for an unfulfilled niche in the gift industry. Flowers and candy were easy to find online and get delivered to someone’s door. “But no one was shipping ice cream,” Abby says. After figuring out the logistics of reusable coolers and dry ice, the two launched eCreamery Gourmet Ice Cream and Gelato in 2007 as both a retail website and store in Omaha. With eCreamery, customers could customize pints with personal messages and company logos. They used Google tools to market their business from the start. “Google Analytics helped us determine referral traffic and optimize our landing pages for organic traffic,” Abby says. They could even see which flavors people were searching for, like butter brickle (popular in the Midwest), and green tea (added as a result of that search insight).</p> <p>A <em>Shark Tank</em> appearance in 2012 put eCreamery on the national map, and in 2019, they merged with Carson’s Cookie Fix–opening a second eCreamery shop in Omaha. When both stores temporarily shut down during the COVID-19 pandemic, the team rallied around the e-commerce side of the business. In 2020, they shipped to all 50 states and doubled their year-over-year (YoY) online revenue. “Google Ads made sure we appeared in the right places, where people were looking for a heartfelt, delicious, personal gift,” Abby says. Their Google Business Profile gives visitors the scoop on store locations, hours, and flavors, as well as reviews. With the increase in sales, Abby and Becky are able to give back through their Scoops of Support initiative, supporting arts, sports, and youth services nonprofits. “We love our family of customers,” Abby says. “Google helps us let people know ice cream gifts exist.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#eat-move-rest"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1200-rw 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1200-rj 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1024-rw 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1024-rj 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w3400-rw 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w3400-rj 2x, https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh=w1700-rj" class="state-business-tab__image" alt="EatMoveRest"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> EatMoveRest </h3> <p>Location: Lincoln, Nebraska <br> Website: https://eatmoverest.com/ <br> +70K YouTube subscribers</p> <p><p>Dusty and Erin Stanczyk were successful high school athletes. But as they got older, they realized that staying fit—both physically and mentally—required a plan and a more holistic approach to health. So they founded EatMoveRest in 2015 to help people like them all across the globe find recipes, workout plans, and mindfulness exercises designed with total-body wellness in mind. “It’s super empowering, sharing our experiences and connecting with people on issues, like mental health, that affect us all,” Erin says. From day one, Dusty and Erin have used digital tools to build the EatMoveRest community. They created a popular YouTube channel to post weekly videos, use Google Drive to share content like recipes and e-books with customers, and stay connected with their community and potential brand partners with Gmail.</p> <p>When COVID-19 forced millions into their homes, mental health and physical wellness became more important than ever. EatMoveRest began offering online group classes and one-on-one coaching sessions via Google Meet. They turned to YouTube to share encouraging videos that help their community stay connected, even during quarantine. And as corporate pursestrings tightened everywhere and brand sponsorship opportunities dwindled, Dusty and Erin pivoted to selling recipe books and meal plans on their website, unlocking a whole new stream of e-commerce revenue. Today, 90 percent of EatMoveRest’s customers and partners find them through Google, and they are in talks with a health and wellness channel to bring EatMoveRest to television. “We get to do what we love every day, and that’s helping people,” Erin says. “No matter how I fall asleep the night before, I wake up in the morning excited about what the day holds.” And there’s no better health plan than that.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="eat-move-rest"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-427ecc9 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-427ecc9 { background-image: url(https://lh3.googleusercontent.com/6_XEWMVeBZVCeRb7-Ln7oSipJfeMc9Ral9HDsSb0Cq7328Il-kHLBvHMLSWicx1zkHmyt0gbtn_Jp3O24yhkm0rcqp34Ns-iBBYZDw=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-427ecc9 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-427ecc9 { background-image: url(https://lh3.googleusercontent.com/6_XEWMVeBZVCeRb7-Ln7oSipJfeMc9Ral9HDsSb0Cq7328Il-kHLBvHMLSWicx1zkHmyt0gbtn_Jp3O24yhkm0rcqp34Ns-iBBYZDw=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-427ecc9 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-427ecc9 { background-image: url(https://lh3.googleusercontent.com/6_XEWMVeBZVCeRb7-Ln7oSipJfeMc9Ral9HDsSb0Cq7328Il-kHLBvHMLSWicx1zkHmyt0gbtn_Jp3O24yhkm0rcqp34Ns-iBBYZDw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-427ecc9"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="EatMoveRest case study" data-image="https://lh3.googleusercontent.com/GAe38_4m2LYUrG4ZF_plOO4FMXjpbPqXAeUAruaAyaNEabd3MiYZEClJReKI5onCt6r3QsPBFjrFEknfhy-9_wXszjoCGg9UcxUh"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It’s invaluable to have a platform like Google. It’s affordable, it always works, and it makes everything we do seamless.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Dusty Stanczyk </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> EatMoveRest </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Lincoln, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://eatmoverest.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://eatmoverest.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> +70K YouTube subscribers </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It’s invaluable to have a platform like Google. It’s affordable, it always works, and it makes everything we do seamless.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Dusty Stanczyk </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>Dusty and Erin Stanczyk were successful high school athletes. But as they got older, they realized that staying fit—both physically and mentally—required a plan and a more holistic approach to health. So they founded EatMoveRest in 2015 to help people like them all across the globe find recipes, workout plans, and mindfulness exercises designed with total-body wellness in mind. “It’s super empowering, sharing our experiences and connecting with people on issues, like mental health, that affect us all,” Erin says. From day one, Dusty and Erin have used digital tools to build the EatMoveRest community. They created a popular YouTube channel to post weekly videos, use Google Drive to share content like recipes and e-books with customers, and stay connected with their community and potential brand partners with Gmail.</p> <p>When COVID-19 forced millions into their homes, mental health and physical wellness became more important than ever. EatMoveRest began offering online group classes and one-on-one coaching sessions via Google Meet. They turned to YouTube to share encouraging videos that help their community stay connected, even during quarantine. And as corporate pursestrings tightened everywhere and brand sponsorship opportunities dwindled, Dusty and Erin pivoted to selling recipe books and meal plans on their website, unlocking a whole new stream of e-commerce revenue. Today, 90 percent of EatMoveRest’s customers and partners find them through Google, and they are in talks with a health and wellness channel to bring EatMoveRest to television. “We get to do what we love every day, and that’s helping people,” Erin says. “No matter how I fall asleep the night before, I wake up in the morning excited about what the day holds.” And there’s no better health plan than that.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#artifact-bags"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1200-rw 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1200-rj 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1024-rw 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1024-rj 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w3400-rw 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w3400-rj 2x, https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA=w1700-rj" class="state-business-tab__image" alt="Artifact Bags"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Artifact Bags </h3> <p>Location: Omaha, Nebraska <br> Website: artifactbags.com <br> 11 employees</p> <p><p>When Chris Hughes lost his job during the Great Recession, he found himself re-evaluating what he could do to make a living. Drawing on his passion for vintage military style and utilitarian design, Chris started Artifact Bags in his basement studio in 2010. Using a secondhand sewing machine, he began making bags, aprons, and accessories from domestically sourced fabric and hardware. Chris quickly launched an e-commerce website and began selling his products on other e-commerce platforms. “I read pretty much every business book I could get my hands on so I could understand all the operational aspects of scaling a business,” said Chris. But it wasn’t until one of his bags was reviewed on two popular websites that business really started to take off. “I immediately received hundreds of orders, and while that was great, I realized I needed to figure out how I could fully capitalize on this opportunity,” he said.</p> <p>At first, Artifact Bags relied on word of mouth to drive customers to its website. “I had an ‘if you build this, they will come’ approach,” said Chris. While Chris received press from his approach, he had to make sure his website was visible to people searching for his bags, so he turned to Google for help with search engine optimization. Products like Google Search Console and Google Analytics helped him measure organic search traffic and website performance — both of which he still uses today. “50% of our online traffic comes from Google organic search,” Chris said. The Artifact Bags team also relies on G Suite apps like Gmail, Calendar, Docs, and Drive to collaborate and stay organized.</p> <p>Since opening, Artifact Bags has grown more than 20% year over year, and Chris plans to launch a dedicated apron site this year. With Artifact Aprons, Chris plans to use Google Ads to reach people who are searching for aprons or similar items. “Digital marketing has become much more sophisticated in the last several years,” said Chris. “We can tailor our message to the individual.” As his company continues to grow, Chris is looking forward to donating more of his products and profits to charitable causes. He is proud of overcoming unemployment and being able to provide jobs for others. “It blows me away to see all these talented artisans that we’ve been able to bring into the fold,” said Chris. “We feel really proud that we’ve been able to go against the grain and create this thing that we put our hearts and souls into.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="artifact-bags"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Artifact Bags case study" data-image="https://lh3.googleusercontent.com/vgj-T-gbhenVZKV-pJxOj8qR9GwM8CmcsoinF2UBeBM9ARrgvE_aTW79e94SR06N08lNRGNpIPgtEqURrFSSz_YA3Xr7cdt_ZOcsIA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>50% of our online traffic comes from Google organic search.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chris Hughes </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Artifact Bags </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Omaha, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://artifactbags.com class="business-main-website-link" target="_blank" rel="noopener"> artifactbags.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 11 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>50% of our online traffic comes from Google organic search.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chris Hughes </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>When Chris Hughes lost his job during the Great Recession, he found himself re-evaluating what he could do to make a living. Drawing on his passion for vintage military style and utilitarian design, Chris started Artifact Bags in his basement studio in 2010. Using a secondhand sewing machine, he began making bags, aprons, and accessories from domestically sourced fabric and hardware. Chris quickly launched an e-commerce website and began selling his products on other e-commerce platforms. “I read pretty much every business book I could get my hands on so I could understand all the operational aspects of scaling a business,” said Chris. But it wasn’t until one of his bags was reviewed on two popular websites that business really started to take off. “I immediately received hundreds of orders, and while that was great, I realized I needed to figure out how I could fully capitalize on this opportunity,” he said.</p> <p>At first, Artifact Bags relied on word of mouth to drive customers to its website. “I had an ‘if you build this, they will come’ approach,” said Chris. While Chris received press from his approach, he had to make sure his website was visible to people searching for his bags, so he turned to Google for help with search engine optimization. Products like Google Search Console and Google Analytics helped him measure organic search traffic and website performance — both of which he still uses today. “50% of our online traffic comes from Google organic search,” Chris said. The Artifact Bags team also relies on G Suite apps like Gmail, Calendar, Docs, and Drive to collaborate and stay organized.</p> <p>Since opening, Artifact Bags has grown more than 20% year over year, and Chris plans to launch a dedicated apron site this year. With Artifact Aprons, Chris plans to use Google Ads to reach people who are searching for aprons or similar items. “Digital marketing has become much more sophisticated in the last several years,” said Chris. “We can tailor our message to the individual.” As his company continues to grow, Chris is looking forward to donating more of his products and profits to charitable causes. He is proud of overcoming unemployment and being able to provide jobs for others. “It blows me away to see all these talented artisans that we’ve been able to bring into the fold,” said Chris. “We feel really proud that we’ve been able to go against the grain and create this thing that we put our hearts and souls into.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#sand-creek-post-beam"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1200-rw 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1200-rj 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1024-rw 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1024-rj 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w3400-rw 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w3400-rj 2x, https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG=w1700-rj" class="state-business-tab__image" alt="Sand Creek Post & Beam"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Sand Creek Post & Beam </h3> <p>Location: Wayne, Nebraska <br> Website: www.sandcreekpostandbeam.com <br> 50+ employees</p> <p><p>The foundation for Sand Creek Post & Beam was laid in 2004, when Len Dickinson and Jule Goeller produced their first barn kit in their driveway, and shipped it to Grinnell, Iowa. They soon set up shop in the nearby college town of Wayne, and since then have designed and shipped kits for customized barns for every purpose, from housing livestock to hosting weddings. “They wanted to create something that was new but focused on our rich rural heritage, using traditional timber framing methods, and was safe for the environment,” says Marketing Director Cody Wortmann. The business now also offers post and beam wood kits for rustic-style residential homes and has grown by about 90 percent in the past five years.</p> <p>Sand Creek Post & Beam invests heavily in the web to reach customers beyond Nebraska. “I would say 95 percent of the time people who buy our structures won't have actually seen one in person,” explains Cody. “So it’s crucial to show them as much as we can online.” When he took over as Marketing Director in 2013, Cody ramped up efforts to reach these potential customers through AdWords, Google’s advertising program. “We have such a niche product, so the ability to target our advertising to folks who are looking for exactly what we're doing has been extremely efficient compared to print or traditional TV,” he says. As much as 70 percent of their advertising budget is now digital. “Our growth in online led to our biggest year ever,” he shares.</p> <p>Today, Sand Creek Post & Beam structures can be found in 48 states and five Canadian provinces. “We have trucks heading to California, Texas, and all over the nation, out of a town of 5,000 people,” says Cody. More expansion is in the blueprint for Sand Creek Post & Beam. A record number of inquiries from interested customers came in 2017—and growth for the business means growth for the community they call home. “Small businesses are a big part of Wayne,” Cody says. “A big reason the owners chose to come here was the strong work ethic and sense of caring found in the community. In a small town, employing over 50 people definitely makes an impact at the local level. And that’s pretty cool.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="sand-creek-post-beam"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Sand Creek Post & Beam case study" data-image="https://lh3.googleusercontent.com/C8YkMgwLQp1aOPVjtsLAtKTQcF7CecffJMtJeA8l9xoclA9m5TYhOhZHIHXRKvvsaeN5EQq_7UUsA2l2-guRzYUJniQrtz2MQvJG"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It's amazing what you can do with digital advertising. It’s a big part of what we do, and we wouldn't have seen this growth without it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Cody Wortmann </p> <p class="business-aside-quote-title"> Marketing Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Sand Creek Post & Beam </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Wayne, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.sandcreekpostandbeam.com class="business-main-website-link" target="_blank" rel="noopener"> www.sandcreekpostandbeam.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 50+ employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It's amazing what you can do with digital advertising. It’s a big part of what we do, and we wouldn't have seen this growth without it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Cody Wortmann </p> <p class="business-aside-quote-title"> Marketing Director </p> </div> <p>The foundation for Sand Creek Post & Beam was laid in 2004, when Len Dickinson and Jule Goeller produced their first barn kit in their driveway, and shipped it to Grinnell, Iowa. They soon set up shop in the nearby college town of Wayne, and since then have designed and shipped kits for customized barns for every purpose, from housing livestock to hosting weddings. “They wanted to create something that was new but focused on our rich rural heritage, using traditional timber framing methods, and was safe for the environment,” says Marketing Director Cody Wortmann. The business now also offers post and beam wood kits for rustic-style residential homes and has grown by about 90 percent in the past five years.</p> <p>Sand Creek Post & Beam invests heavily in the web to reach customers beyond Nebraska. “I would say 95 percent of the time people who buy our structures won't have actually seen one in person,” explains Cody. “So it’s crucial to show them as much as we can online.” When he took over as Marketing Director in 2013, Cody ramped up efforts to reach these potential customers through AdWords, Google’s advertising program. “We have such a niche product, so the ability to target our advertising to folks who are looking for exactly what we're doing has been extremely efficient compared to print or traditional TV,” he says. As much as 70 percent of their advertising budget is now digital. “Our growth in online led to our biggest year ever,” he shares.</p> <p>Today, Sand Creek Post & Beam structures can be found in 48 states and five Canadian provinces. “We have trucks heading to California, Texas, and all over the nation, out of a town of 5,000 people,” says Cody. More expansion is in the blueprint for Sand Creek Post & Beam. A record number of inquiries from interested customers came in 2017—and growth for the business means growth for the community they call home. “Small businesses are a big part of Wayne,” Cody says. “A big reason the owners chose to come here was the strong work ethic and sense of caring found in the community. In a small town, employing over 50 people definitely makes an impact at the local level. And that’s pretty cool.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#speedway-motors"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1200-rw 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1200-rj 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1024-rw 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1024-rj 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w3400-rw 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w3400-rj 2x, https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w=w1700-rj" class="state-business-tab__image" alt="Speedway Motors"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Speedway Motors </h3> <p>Location: Lincoln, Nebraska <br> Website: www.speedwaymotors.com <br> 300 employees</p> <p><p>“Speedy” Bill Smith founded Speedway Motors in 1952 using a $300 loan from his wife, Joyce. Theirs was one of the first speed shops in the Midwest, which they started in a tiny building on 22nd Street. Today, Speedway Motors is under the leadership of the couple’s four sons. They operate out of a 500,000-square-foot facility and manufacture automotive parts for car enthusiasts around the world. Like Speedy Bill—a racer and street rodder himself—the Speedway Motors team is passionate about racing and rodding. “We’ve built the projects that our customers are building. We’ve raced on the tracks that they’re racing on. We are our customers. And it’s that ability to empathize and provide expert service that has made us a recognized leader in these industries,” says Director of E-commerce Aaron Remaklus.</p> <p>Speedway Motors launched their first website in 2000 when they noticed consumer behavior shifting from catalog-based phone orders to online orders. “More and more of our customers are now online and engaging with us across multiple channels,” says Aaron. The company uses AdWords, Google’s advertising program, to market their products to customers nationwide. “It’s the best tool that we’ve had to demonstrate that we can advertise profitably, drive traffic, and see healthy growth,” he adds. They turn to Google Analytics to ensure that they are spending their digital advertising dollars as effectively as they can. And with over 500 videos and 25,000 subscribers, their YouTube channel has been “a great tool for capturing who we really are, sharing our passion, and demonstrating to car enthusiasts that we get them—that we're here to make their dreams come true," explains Aaron.</p> <p>Speedway Motors is proud to call Lincoln, Nebraska, home. “A lot of innovative ideas are coming out of the Midwest. We're excited that a lot of it is happening here, and that we can be part of it,” says Director of Marketing Betsy Grindlay. The company creates numerous jobs for local university graduates, and supports the Museum of American Speed, which Bill and Joyce founded in 1992 to help preserve the history of hot rods. “Being able to employ more people, give back to the things you’re passionate about, and see your community grow is the best part for us,” Betsy adds. As they look to the future, Speedway Motors aims to become the resource automotive enthusiasts turn to for advice, knowledge, and expert help. “Whether this is a new passion that you’ve just discovered, or you’ve been doing this for decades, we want to be your go-to destination,” Aaron shares.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="speedway-motors"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Speedway Motors case study" data-image="https://lh3.googleusercontent.com/XfKLWG3uxOKw7BckQnNqzax4-B2o6SPGRh51EKebVtY4p1uQ8psRj3NodERb7s0FTL3D4TKyiZ7uk56kBVWzy2tE_qYJURCueZpf4w"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We've been in business for 66 years, and no single tool or advertising channel has enabled us to reach more customers than Google AdWords.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Betsy Grindlay </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Speedway Motors </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Lincoln, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.speedwaymotors.com class="business-main-website-link" target="_blank" rel="noopener"> www.speedwaymotors.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 300 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We've been in business for 66 years, and no single tool or advertising channel has enabled us to reach more customers than Google AdWords.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Betsy Grindlay </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <p>“Speedy” Bill Smith founded Speedway Motors in 1952 using a $300 loan from his wife, Joyce. Theirs was one of the first speed shops in the Midwest, which they started in a tiny building on 22nd Street. Today, Speedway Motors is under the leadership of the couple’s four sons. They operate out of a 500,000-square-foot facility and manufacture automotive parts for car enthusiasts around the world. Like Speedy Bill—a racer and street rodder himself—the Speedway Motors team is passionate about racing and rodding. “We’ve built the projects that our customers are building. We’ve raced on the tracks that they’re racing on. We are our customers. And it’s that ability to empathize and provide expert service that has made us a recognized leader in these industries,” says Director of E-commerce Aaron Remaklus.</p> <p>Speedway Motors launched their first website in 2000 when they noticed consumer behavior shifting from catalog-based phone orders to online orders. “More and more of our customers are now online and engaging with us across multiple channels,” says Aaron. The company uses AdWords, Google’s advertising program, to market their products to customers nationwide. “It’s the best tool that we’ve had to demonstrate that we can advertise profitably, drive traffic, and see healthy growth,” he adds. They turn to Google Analytics to ensure that they are spending their digital advertising dollars as effectively as they can. And with over 500 videos and 25,000 subscribers, their YouTube channel has been “a great tool for capturing who we really are, sharing our passion, and demonstrating to car enthusiasts that we get them—that we're here to make their dreams come true," explains Aaron.</p> <p>Speedway Motors is proud to call Lincoln, Nebraska, home. “A lot of innovative ideas are coming out of the Midwest. We're excited that a lot of it is happening here, and that we can be part of it,” says Director of Marketing Betsy Grindlay. The company creates numerous jobs for local university graduates, and supports the Museum of American Speed, which Bill and Joyce founded in 1992 to help preserve the history of hot rods. “Being able to employ more people, give back to the things you’re passionate about, and see your community grow is the best part for us,” Betsy adds. As they look to the future, Speedway Motors aims to become the resource automotive enthusiasts turn to for advice, knowledge, and expert help. “Whether this is a new passion that you’ve just discovered, or you’ve been doing this for decades, we want to be your go-to destination,” Aaron shares.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#ifixomaha"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1200-rw 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1200-rj 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1024-rw 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1024-rj 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w3400-rw 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w3400-rj 2x, https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA=w1700-rj" class="state-business-tab__image" alt="iFixOmaha"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> iFixOmaha </h3> <p>Location: Omaha, Nebraska <br> Website: www.ifixomaha.com <br> 14 employees</p> <p><p>Anyone who's had a wireless device break knows the panic that subsequently sets in. It needs to be fixed—and fast. Jason DeWater, who’d been tinkering with things since sixth grade, had a passion for repairing microelectronics. When his brother-in-law's iPhone earpiece speaker broke, he fixed it. This led to him launching a mobile repair service out of his basement in 2012. "Business really took off and grew very quickly," says Jason, who opened his first brick-and-mortar store a couple years later. "We started adding employees with new skills and expanding our portfolio of what we can fix." iFixOmaha now repairs smartphones, tablets, and laptops. In two short years, they’ve grown to four locations as well as onsite and concierge services.</p> <p>From the very beginning, Jason has used Google tools to run his business. He relies on AdWords, Google's advertising program, to bring gadget-frazzled customers to his website and storefronts. "Our biggest advertising bang for the buck is AdWords," he says. “It outperforms any advertising you can imagine, and we’ve tried them all.” Jason estimates 50 percent of business comes from AdWords, with sales increasing 40 percent per year. “What’s really incredible is that every time we increase our ad spend, our sales grow proportionately. It’s like a limitless well.” Google Analytics also enables him to better understand his customers and adapt the business to “meet the services they’re actually looking for.” Google Sheets and Calendar let him track internal workflow, manage inventory, and coordinate work shifts among all four locations. And Google My Business bolsters his online presence with hundreds of customer reviews and 360-degree virtual tours of his stores.</p> <p>The more Nebraskans go wireless, the more they need iFixOmaha. In 2016, the business had 10,000 customers and saw an increasing demand for other services, such as the installation and repair of integrated home wireless systems. This year, Jason plans on doubling the number of stores and adding staff to meet the growing need. "The secret sauce behind how we were able to outgrow our local and even national competitors is we embraced the power of Google, right out of the gate." Thanks to iFixOmaha, Nebraskans no longer need to worry about their wireless devices failing them. “We can fix anything here,” says Jason.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="ifixomaha"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="iFixOmaha case study" data-image="https://lh3.googleusercontent.com/Wh_1IV0dSIncwzmk3b9tJPaY02TXf8ltboDNqn4RWRmH8wO7Ytlkzt1GE5aB5d4BVRLa72og1KW9ZHILI90UWSP7vckiJXibBTcxWA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our company’s growth is a Google love story.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jason DeWater </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> iFixOmaha </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Omaha, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.ifixomaha.com class="business-main-website-link" target="_blank" rel="noopener"> www.ifixomaha.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 14 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our company’s growth is a Google love story.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jason DeWater </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Anyone who's had a wireless device break knows the panic that subsequently sets in. It needs to be fixed—and fast. Jason DeWater, who’d been tinkering with things since sixth grade, had a passion for repairing microelectronics. When his brother-in-law's iPhone earpiece speaker broke, he fixed it. This led to him launching a mobile repair service out of his basement in 2012. "Business really took off and grew very quickly," says Jason, who opened his first brick-and-mortar store a couple years later. "We started adding employees with new skills and expanding our portfolio of what we can fix." iFixOmaha now repairs smartphones, tablets, and laptops. In two short years, they’ve grown to four locations as well as onsite and concierge services.</p> <p>From the very beginning, Jason has used Google tools to run his business. He relies on AdWords, Google's advertising program, to bring gadget-frazzled customers to his website and storefronts. "Our biggest advertising bang for the buck is AdWords," he says. “It outperforms any advertising you can imagine, and we’ve tried them all.” Jason estimates 50 percent of business comes from AdWords, with sales increasing 40 percent per year. “What’s really incredible is that every time we increase our ad spend, our sales grow proportionately. It’s like a limitless well.” Google Analytics also enables him to better understand his customers and adapt the business to “meet the services they’re actually looking for.” Google Sheets and Calendar let him track internal workflow, manage inventory, and coordinate work shifts among all four locations. And Google My Business bolsters his online presence with hundreds of customer reviews and 360-degree virtual tours of his stores.</p> <p>The more Nebraskans go wireless, the more they need iFixOmaha. In 2016, the business had 10,000 customers and saw an increasing demand for other services, such as the installation and repair of integrated home wireless systems. This year, Jason plans on doubling the number of stores and adding staff to meet the growing need. "The secret sauce behind how we were able to outgrow our local and even national competitors is we embraced the power of Google, right out of the gate." Thanks to iFixOmaha, Nebraskans no longer need to worry about their wireless devices failing them. “We can fix anything here,” says Jason.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#cutting-edge-business-cards"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1200-rw 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1200-rj 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1024-rw 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1024-rj 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w3400-rw 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w3400-rj 2x, https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C=w1700-rj" class="state-business-tab__image" alt="Cutting Edge Business Cards"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-9" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Nebraska"> Economic Impact --- Nebraska </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Cutting Edge Business Cards </h3> <p>Location: Omaha, Nebraska <br> Website: www.cuttingedgebusinesscards.com <br> Cutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015</p> <p><p>Cutting Edge Business Cards is a veteran-owned business that produces high-quality print and design products. "A business card is like a handshake," says co-founder Jamie Kadavy. "It should be strong and sturdy." Since their founding in 2013, the Omaha-based company has relied on their Internet presence not only to spread the word around the region, but to draw clientele from other states and even other countries. “Truly, as a small business, we have found a national presence,” Jamie says.</p> <p>Google My Business has helped power the company's rapid, triple-digit growth. Most customers find them via their Google business listing, which appears on Google Search and on Google Maps. "Three-quarters of all our search engine traffic originates from Google," Jamie says. AdWords, Google's advertising program, lets Jamie target specific markets. "One of the greatest things about AdWords is I can pick what type of audience I’m looking for, where I want them to be located, and specific keywords I want to pursue," he says. Google Analytics provides detailed information on customer traffic (sales come from as far away as Alaska, Hawaii, and Germany), while Google Search Console helps Jamie keep the website tuned up and responsive to customers' needs.</p> <p>They now serve 1,200 customers and the business shows no signs of slowing down. "It doesn't matter if they're a multimillion-dollar customer or a startup company, we provide the same service for each individual," Jamie says. His a-ha! moment came when a client landed $8 million in business by handing out just eight business cards. "My business partner, Troy, and I joke that each of those cards is worth $1 million." Jamie plans to expand company promotions using Google+ and YouTube as they strive to become a nationally recognized brand. "We've integrated Google into our daily operations," he says. "We can directly attribute our success to our online presence." His advice to other small businesses? "You've got to get on Google My Business."</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="cutting-edge-business-cards"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Cutting Edge Business Cards case study" data-image="https://lh3.googleusercontent.com/laiNn_4aqRlP6uW2UYXXYbBuqlX13GxWs6EAdTeTFdCZYLAfaif8ppcky0JlPpyy2kg9riuKsT9bQIbcT_2-XR297ubELU5xiD1C"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet allowed us to grow in ways not possible even five years ago.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jamie Kadavy </p> <p class="business-aside-quote-title"> Partner & Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Cutting Edge Business Cards </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Omaha, Nebraska </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.cuttingedgebusinesscards.com class="business-main-website-link" target="_blank" rel="noopener"> www.cuttingedgebusinesscards.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Cutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet allowed us to grow in ways not possible even five years ago.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jamie Kadavy </p> <p class="business-aside-quote-title"> Partner & Co-founder </p> </div> <p>Cutting Edge Business Cards is a veteran-owned business that produces high-quality print and design products. "A business card is like a handshake," says co-founder Jamie Kadavy. "It should be strong and sturdy." Since their founding in 2013, the Omaha-based company has relied on their Internet presence not only to spread the word around the region, but to draw clientele from other states and even other countries. “Truly, as a small business, we have found a national presence,” Jamie says.</p> <p>Google My Business has helped power the company's rapid, triple-digit growth. Most customers find them via their Google business listing, which appears on Google Search and on Google Maps. "Three-quarters of all our search engine traffic originates from Google," Jamie says. AdWords, Google's advertising program, lets Jamie target specific markets. "One of the greatest things about AdWords is I can pick what type of audience I’m looking for, where I want them to be located, and specific keywords I want to pursue," he says. Google Analytics provides detailed information on customer traffic (sales come from as far away as Alaska, Hawaii, and Germany), while Google Search Console helps Jamie keep the website tuned up and responsive to customers' needs.</p> <p>They now serve 1,200 customers and the business shows no signs of slowing down. "It doesn't matter if they're a multimillion-dollar customer or a startup company, we provide the same service for each individual," Jamie says. His a-ha! moment came when a client landed $8 million in business by handing out just eight business cards. "My business partner, Troy, and I joke that each of those cards is worth $1 million." Jamie plans to expand company promotions using Google+ and YouTube as they strive to become a nationally recognized brand. "We've integrated Google into our daily operations," he says. "We can directly attribute our success to our online presence." His advice to other small businesses? "You've got to get on Google My Business."</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $2+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2006, Google.org has awarded over $2 million in funding to Nebraska organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $401,000+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2013, our employees based in Nebraska – including matching contributions and philanthropic giving from Google.org – have donated over $401,000 to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 76,000+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> Nebraskans trained </h4> <p class="state-communities-fact--copy"> Grow with Google has partnered with over 70 organizations in the state to train more than 76,000 Nebraskans on digital skills, including organizations such as public libraries, chambers of commerce, community colleges, and more. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $2+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, Google.org has awarded over $2 million in funding to Nebraska organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $401,000+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2013, our employees based in Nebraska – including matching contributions and philanthropic giving from Google.org – have donated over $401,000 to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 76,000+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> Nebraskans trained </h3> <p class="state-communities-carousel-fact--copy"> Grow with Google has partnered with over 70 organizations in the state to train more than 76,000 Nebraskans on digital skills, including organizations such as public libraries, chambers of commerce, community colleges, and more. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Cornhusker State </h3> <p class="state-communities-callout-copy"> Google is proud to call Nebraska home as a growing data center hub with campuses in Papillion, Omaha, and Lincoln </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-e7c7e9c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-e7c7e9c { background-image: url(https://lh3.googleusercontent.com/9HAwPC7KzuCbKSa4Fcyyxx_1HVCWcK_gizGyI4J5D7gxe3M1TmVpKE_9JRqIb2VI4vcfNE2-1mte6amFtZ_Ej5EBiFpkFNNdHPeBai-wjDvMHMGWoxWc=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-e7c7e9c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-e7c7e9c { background-image: url(https://lh3.googleusercontent.com/9HAwPC7KzuCbKSa4Fcyyxx_1HVCWcK_gizGyI4J5D7gxe3M1TmVpKE_9JRqIb2VI4vcfNE2-1mte6amFtZ_Ej5EBiFpkFNNdHPeBai-wjDvMHMGWoxWc=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-e7c7e9c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-e7c7e9c { background-image: url(https://lh3.googleusercontent.com/9HAwPC7KzuCbKSa4Fcyyxx_1HVCWcK_gizGyI4J5D7gxe3M1TmVpKE_9JRqIb2VI4vcfNE2-1mte6amFtZ_Ej5EBiFpkFNNdHPeBai-wjDvMHMGWoxWc=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-e7c7e9c"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="omaha_lincoln" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Greater Omaha Area and Lincoln </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>In October 2019, Google officially broke ground on its data center in Papillion, Nebraska. Since then, we continue to grow in the state with two additional sites in Omaha and Lincoln. Data centers are what keep the internet up and running. Our data center employees in Nebraska work to keep Google Search, Gmail, YouTube, and many other Google applications operational, enabling Google to provide fast and reliable services around the clock to millions of people. Learn more about <a href="https://www.google.com/about/datacenters/" rel="noopener" target="_blank">Google data centers</a>.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-2ca3327 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-2ca3327 { background-image: url(https://lh3.googleusercontent.com/DET2y9yscT1nadpOpuo8x1H2eVSUl_RPnVwiHVsTQU4JPL-LtYz2MKKXd2giy0NNfGigbaHuoy6LeZAOFIThkPFGb0Gae8ENc5K5qP2WWynMoTKjPDA=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-2ca3327 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-2ca3327 { background-image: url(https://lh3.googleusercontent.com/DET2y9yscT1nadpOpuo8x1H2eVSUl_RPnVwiHVsTQU4JPL-LtYz2MKKXd2giy0NNfGigbaHuoy6LeZAOFIThkPFGb0Gae8ENc5K5qP2WWynMoTKjPDA=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-2ca3327 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-2ca3327 { background-image: url(https://lh3.googleusercontent.com/DET2y9yscT1nadpOpuo8x1H2eVSUl_RPnVwiHVsTQU4JPL-LtYz2MKKXd2giy0NNfGigbaHuoy6LeZAOFIThkPFGb0Gae8ENc5K5qP2WWynMoTKjPDA=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-2ca3327"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://www.google.com/about/careers/applications/jobs/results/?distance=50&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online%2FGoogle_Website%2FEIR&location=Papillion%2C%20NE%2C%20USA&location=Nebraska%2C%20USA" target=_blank > SEE JOBS IN NEBRASKA </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-15651f3 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-6642397"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> The Barn at Aspen Acres </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Spearfish, South Dakota </p> </div> <p class="state-explore-card-quote"> <q>Being able to add photos on our Google Business Profile is really important, since ultimately it’s our clients’ first impression of us.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Tia Berens </p> <p class="state-explore-card-quote-title"> Owner </p> <a href="/state/sd/#the-barn" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-086e703 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-086e703 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-9d6a516"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> CarGari </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Denver, Colorado </p> </div> <p class="state-explore-card-quote"> <q>Google Analytics 4 shows me if my approach is having the desired effect. Understanding how and where traffic is entering the platform, I can adjust my strategy.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Rafael Small </p> <p class="state-explore-card-quote-title"> Founder </p> <a href="/state/co/#cargari" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-0e09ec4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-0e09ec4 { background-image: url(https://lh3.googleusercontent.com/ZbTO58iLiVTBZpCx0FG8rhHIyw3Hr_-AmAwIqrNtw7LID1cms63ahc0Ou4IxZqSoU9h1ZLpkmgfUSj7U9RograhZiJpQU4OPsJR8IMaDNU9yZ0308w=w600-l80-sg-rw-e365-c0xffffff); 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} } .state-explore-card-image-0e09ec4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-0e09ec4 { background-image: url(https://lh3.googleusercontent.com/ZbTO58iLiVTBZpCx0FG8rhHIyw3Hr_-AmAwIqrNtw7LID1cms63ahc0Ou4IxZqSoU9h1ZLpkmgfUSj7U9RograhZiJpQU4OPsJR8IMaDNU9yZ0308w=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-0e09ec4 { background-image: url(https://lh3.googleusercontent.com/ZbTO58iLiVTBZpCx0FG8rhHIyw3Hr_-AmAwIqrNtw7LID1cms63ahc0Ou4IxZqSoU9h1ZLpkmgfUSj7U9RograhZiJpQU4OPsJR8IMaDNU9yZ0308w=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-0e09ec4"> </div> <style> .state-explore-card-image-a737ff6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-a737ff6 { background-image: url(https://lh3.googleusercontent.com/YoJhn0b8vtIfunTWXfmQzjt2L7Nrgq31XtifAs8KvlTYsu2SNVW4lmJBO8As51vrEiQwHto6KFWSGHpz4cBivp5lQ2zL3Pbzi488gzTvJ10zSye6Z9xJ=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-a737ff6 { background-image: url(https://lh3.googleusercontent.com/YoJhn0b8vtIfunTWXfmQzjt2L7Nrgq31XtifAs8KvlTYsu2SNVW4lmJBO8As51vrEiQwHto6KFWSGHpz4cBivp5lQ2zL3Pbzi488gzTvJ10zSye6Z9xJ=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-a737ff6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-a737ff6 { background-image: url(https://lh3.googleusercontent.com/YoJhn0b8vtIfunTWXfmQzjt2L7Nrgq31XtifAs8KvlTYsu2SNVW4lmJBO8As51vrEiQwHto6KFWSGHpz4cBivp5lQ2zL3Pbzi488gzTvJ10zSye6Z9xJ=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-a737ff6 { background-image: url(https://lh3.googleusercontent.com/YoJhn0b8vtIfunTWXfmQzjt2L7Nrgq31XtifAs8KvlTYsu2SNVW4lmJBO8As51vrEiQwHto6KFWSGHpz4cBivp5lQ2zL3Pbzi488gzTvJ10zSye6Z9xJ=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-a737ff6"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Moda Domani </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Leawood, Kansas </p> </div> <p class="state-explore-card-quote"> <q>Nearly every day we hear some version of, ‘We saw all the really great reviews on Google and decided to stop in.’ Having that credibility–on Google real estate–is so valuable.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Noah Fakeri </p> <p class="state-explore-card-quote-title"> Co-owner & Operator </p> <a href="/state/ks/#moda-domani" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>The Barn at Aspen Acres</h3> <q>Being able to add photos on our Google Business Profile is really important, since ultimately it’s our clients’ first impression of us.</q> <p>Tia Berens</p> <p>Owner</p> <a href="/state/sd/#the-barn">Read story</a> </li> <li> <h3>CarGari</h3> <q>Google Analytics 4 shows me if my approach is having the desired effect. Understanding how and where traffic is entering the platform, I can adjust my strategy.</q> <p>Rafael Small</p> <p>Founder</p> <a href="/state/co/#cargari">Read story</a> </li> <li> <h3>Moda Domani</h3> <q>Nearly every day we hear some version of, ‘We saw all the really great reviews on Google and decided to stop in.’ Having that credibility–on Google real estate–is so valuable.</q> <p>Noah Fakeri</p> <p>Co-owner & Operator</p> <a href="/state/ks/#moda-domani">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a 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