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Schwan's Company - Wikipedia
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<h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Schwan's Company</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. 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searchaux" style="display:none">American food company, 1952–2019</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Schwan's Company</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Logo_for_Schwan%27s_Company.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f5/Logo_for_Schwan%27s_Company.svg/200px-Logo_for_Schwan%27s_Company.svg.png" decoding="async" width="200" height="259" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f5/Logo_for_Schwan%27s_Company.svg/300px-Logo_for_Schwan%27s_Company.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f5/Logo_for_Schwan%27s_Company.svg/400px-Logo_for_Schwan%27s_Company.svg.png 2x" data-file-width="278" data-file-height="360" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Frozen food</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1952<span class="noprint">; 72 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1952</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Marvin Schwan</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Marshall,_Minnesota" title="Marshall, Minnesota">Marshall, Minnesota</a>, <a href="/wiki/United_States" title="United States">USA</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data">$3.0 billion</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">8,500</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/CJ_CheilJedang" title="CJ CheilJedang">CJ CheilJedang</a> (80%)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://www.schwanscompany.com">www.schwanscompany.com</a></td></tr></tbody></table> <p><b>Schwan's Company</b>, formerly known as <b>The Schwan Food Company</b>, is a food company with approximately 8,500 employees. It originated in the United States as a family-owned business and in 2019 became a subsidiary of <a href="/wiki/CJ_CheilJedang" title="CJ CheilJedang">CJ CheilJedang</a> of South Korea. </p><p>Schwan's Company's former subsidiary, <b>Schwan's Home Service</b>, rebranded as <b>Yelloh</b> in 2022, remained a privately-held, independent entity owned and operated by the Schwan family. Yelloh, which traced back to the Schwan's home delivery business launched by Marvin Schwan in 1952, sold <a href="/wiki/Frozen_food" title="Frozen food">frozen foods</a> from home delivery trucks, in 13 states. In November 2024, it shut down its operations.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Schwan's Company continues to be widely known for its consumer brands, including <i>Freschetta Pizza</i>, <i>Tony's Frozen Pizza</i>, <i><a href="/wiki/Mrs._Smith%27s_Pies" class="mw-redirect" title="Mrs. Smith's Pies">Mrs. Smith's Pies</a></i>, <i>Edwards Frozen Pies</i>, <i>Pagoda Egg Rolls</i>, and <i>Red Baron Pizza</i>. The company also sells products to the <a href="/wiki/Food_service" class="mw-redirect" title="Food service">food-service industry</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Corporate_divisions">Corporate divisions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Schwan%27s_Company&action=edit&section=1" title="Edit section: Corporate divisions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company, as a subsidiary of CJ CheilJedang, has the following major business units: </p> <ul><li><b>Schwan's Consumer Brands</b> markets frozen food products in grocery stores primarily in the Western Hemisphere.</li></ul> <ul><li><b>Schwan's Food Service</b> markets and distributes frozen-food products to the <a href="/wiki/Food_service" class="mw-redirect" title="Food service">food service</a> industry.</li></ul> <ul><li><b>SFC Global Supply Chain</b> is a manufacturing <a href="/wiki/Cooperative" title="Cooperative">cooperative</a> that coordinates the company's production processes and helps develop new products.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (May 2021)">citation needed</span></a></i>]</sup></li> <li><b>Schwan's Strategic Partner Solutions</b> helps other companies produce and package their products</li></ul> <div class="mw-heading mw-heading2"><h2 id="Company_history">Company history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Schwan%27s_Company&action=edit&section=2" title="Edit section: Company history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1952, Marvin Schwan (1929–1993) began home delivery of his family's homemade ice cream (Schwan's Dairy and Dairy Lunch) to rural western Minnesota.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Schwan's expanded to cover the <a href="/wiki/Midwestern_United_States" title="Midwestern United States">Midwestern United States</a> and made a number of acquisitions, including the Holiday Ice Cream Company and Russell Dairy. In 1957, the product line was expanded to include <a href="/wiki/Concentrate" title="Concentrate">juice concentrates</a>, and in 1962, Schwan's began selling frozen fish products. </p><p>During the 1970s, the company began selling pizza to schools, launched the Red Baron pizza brand for sale in grocery stores, and formed the Red Baron Squadron flight team to promote the brand.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> During the 1980s, Schwan's made further acquisitions, including pizza manufacturer Sabatasso Foods and Asian-foods manufacturer Minh Food Corporation. Schwan's opened a plant in <a href="/wiki/Leyland,_Lancashire" title="Leyland, Lancashire">Leyland</a>, <a href="/wiki/Preston,_Lancashire" title="Preston, Lancashire">Preston</a>, <a href="/wiki/England" title="England">England</a> in 1989. In 1990, Schwans started Schwans Canada, with an ice cream plant in Manitoba and routes in Saskatchewan and Alberta, but they ceased operations in December 1999. </p><p>In 1993, founder Marvin Schwan died of a heart attack at the age of 64.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> The Marvin Schwan Memorial Drive in Marshall is named after him. His older brother, Alfred Schwan, who had been the company's head of manufacturing, was named president. </p><p>In October 1994, the Minnesota Department of Health informed the company that 67 people in southern Minnesota had been infected with <a href="/wiki/Salmonella" title="Salmonella">salmonella enteritis</a> and that there was a strong statistical link between the illnesses and Schwan's ice cream. Schwan quickly halted the production and sale of the company's ice cream and began a public-awareness campaign asking people not to eat Schwan's ice cream products. An investigation found that the source of the contamination was a contractor's truck that had delivered ice cream pre-mix to Schwan's. The trucking company had inadequately washed the tanker truck after transporting raw, unpasteurized eggs.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>In 1996, Schwan's introduced the Freschetta pizza line<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> and acquired La Roue du Pays d'Auge, a frozen foods producer in France.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> In 1998, Schwan's opened a pizza plant in Osterweddingen, <a href="/wiki/Germany" title="Germany">Germany</a>. In 2001, Schwan's acquired the Edwards dessert company from <a href="/wiki/Ripplewood_Holdings" title="Ripplewood Holdings">Ripplewood Holdings</a>, and in 2003, the <a href="/wiki/Mrs._Smith%27s" title="Mrs. Smith's">Mrs. Smith's</a> dessert company from <a href="/wiki/Flowers_Foods" title="Flowers Foods">Flowers Foods</a>. Also in 2003, the corporation changed its name from Schwan's Sales Enterprises to The Schwan Food Company. </p><p>In 2010, Schwan's teamed up with the TV series <i><a href="/wiki/Top_Chef" title="Top Chef">Top Chef</a></i> and served dishes that were made famous by chefs that were featured on the Bravo television series.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>In February 2019, the company announced it had completed the sale of 80% of the privately-held company's stock to <a href="/wiki/CJ_CheilJedang" title="CJ CheilJedang">CJ CheilJedang</a> of South Korea, effectively ending the Schwan family's control of the company. Most of Schwan's continued to exist as a subsidiary of CJ, but the Schwan family retained 100% of the ownership of Schwan's Home Delivery Service.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In March 2022, Schwan's Home Delivery announced that it was rebranding as Yelloh, a reference to the color of its trucks.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> As of October 2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Schwan%27s_Company&action=edit">[update]</a></sup>, Yelloh has been operated by Cygnus Home Service, LLC,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> which is independently owned by members of the Schwan family.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> On September 23, 2024, Yelloh announced that the company would cease operations on November 8, 2024, citing "insurmountable business challenges".<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Schwan%27s_Company&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFOrtiz2024" class="citation web cs1">Ortiz, Aimee (November 22, 2024). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2024/11/22/business/yelloh-schwan-food-delivery-closes.html">"Schwan's Has Rung Its Last Doorbell"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">November 22,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=Schwan%27s+Has+Rung+Its+Last+Doorbell&rft.date=2024-11-22&rft.aulast=Ortiz&rft.aufirst=Aimee&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2024%2F11%2F22%2Fbusiness%2Fyelloh-schwan-food-delivery-closes.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASchwan%27s+Company" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text">Radzilowski, John. (July 1, 2015). <a rel="nofollow" class="external text" href="http://www.immigrantentrepreneurship.org/entry.php?rec=243">"Marvin M. Schwan"</a>. <i>Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present</i>. vol. 5, edited by R. Daniel Wadhwani. 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October 10, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">May 29,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KXRO&rft.atitle=Montesano+location+of+Yelloh+%28formerly+Schwan%E2%80%99s%29+will+close+Oct.+20&rft.date=2023-10-10&rft_id=https%3A%2F%2Fwww.kxro.com%2Fmontesano-location-of-yelloh-formerly-schwans-will-close-oct-20%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASchwan%27s+Company" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.yelloh.com/customer-service/faq-answer?id=4239">"Why did Schwan's Home Delivery change its name to Yelloh?"</a>. <i>Yelloh</i>. 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News</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=MPR+News&rft.atitle=Minnesota-based+company+Yelloh%2C+once+better+known+as+Schwan%E2%80%99s%2C+announces+November+closure&rft.date=2024-09-23&rft.aulast=Yang&rft.aufirst=Hannah&rft_id=https%3A%2F%2Fwww.mprnews.org%2Fstory%2F2024%2F09%2F23%2Fyelloh-once-better-known-as-schwans-announces-november-closure&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASchwan%27s+Company" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Schwan%27s_Company&action=edit&section=4" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.schwanscompany.com">Official site</a></li> <li><a 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navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CJ_CheilJedang" title="CJ CheilJedang">CJ CheilJedang</a> <ul><li><a class="mw-selflink selflink">Schwan's</a></li></ul></li> <li><a href="/wiki/CJ_CGV" title="CJ CGV">CJ CGV</a> <ul><li><a href="/wiki/Mars_Entertainment_Group" title="Mars Entertainment Group">Mars Entertainment Group</a></li> <li><a href="/wiki/4DX" title="4DX">4DX</a> <ul><li><a href="/wiki/List_of_4DX_motion-enhanced_films" title="List of 4DX motion-enhanced films">motion-enhanced films</a></li></ul></li> <li><a href="/wiki/ScreenX" title="ScreenX">ScreenX</a> <ul><li><a href="/wiki/List_of_ScreenX_formatted_films" title="List of ScreenX formatted 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