Semrush Subscription Limits Comparison

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class="kb-detail__content"> <article itemscope itemtype="http://schema.org/Article" class="kb-detail__content-category"> <div class="kb-article-header "> <h1 data-testid="kb_title" itemprop="headline"> Subscription Limits </h1> </div> <div class="kb-desc js-kb-content" itemprop="articleBody"> <p>Knowing everything about what you purchase is very important to make full use of the product. You wouldn’t want to buy a car without knowing all of the features it offers and how they work, right? The same goes for your Semrush account.</p> <p><strong>Please note: </strong>to check how much of your limits you've used throughout the month, you can go to the <a href="https://www.semrush.com/billing-admin/profile/subscription" target="_blank">Subscription Info</a> page under the account profile menu.</p> <p>Follow these articles for information on the limits of each area of Semrush.</p> <div class="accordion js-accordion" data-hidden="true" id="analytics"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#analytics" rel="nofollow">Domain & Keyword Analytics</a></div> <div class="accordion__inner"> <p>This is the starting point of any online marketing activity—who your organic and paid competitors are, how well their websites perform, and which keywords are at play.</p> <p>Within our reports, in just a few clicks, you will get the right keywords for your campaigns, uncover your competitors, and gather all the analytical data you’ll need.</p> <p>The first big difference between the subscription plans for <a href="https://www.semrush.com/kb/254-domain-overview" target="_blank">Domain Analytics</a> and <a href="https://www.semrush.com/kb/257-keyword-overview" target="_blank">Keyword Analytics</a> is the limits for the number of <strong>Requests</strong> per day and the number of <strong>Results</strong> per request.<br /> <br /> <img alt="Semrush Domain Analytics and Keyword Analytics: requests and results. Free plan: no filters available, 10 results per request, 10 requests a day. Pro plan: 10000 results per request, 3000 requests a day. Guru plan: historical data, 30000 results per request, 5000 requests a day. Business plan: historical data, PLA, 50000 results per request, 10000 requests a day. " src="https://static.semrush.com/kb/uploads/2022/02/14/upd-KB_infographics6.png" / /></p> <p> </p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> <p>A <strong>Request </strong>serves as a search. If you typed in a domain and were redirected to the Domain Overview, that would be one request.</p> <p>However, clicking on the traffic number listed under Organic Search from the Domain Overview would be the second request. Each time you go to a different report within Semrush, that counts as an additional request.</p> <p><strong>Results</strong> are what show up for your query. For example, if you go to the Organic Positions report for a domain, each keyword would count as a result. The same goes for the exports; you would be limited to the number of results available for your subscription plan.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="historical-data"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#historical-data" rel="nofollow">Historical Data</a></div> <div class="accordion__inner">Historical data in all our analytical reports is only available to our Guru-level users or higher. Historical data lets you see past data on any query you enter within Semrush. Our database goes back as far as January 2012. Pro users will only be able to see our live data.</div> </div> <div class="accordion js-accordion" data-hidden="true" id="trends"> <div class="accordion__title js-accordion-title"><a href="#trends" rel="nofollow">Semrush .Trends</a></div> <div class="accordion__inner"> <p>You can purchase Semrush .Trends as an add-on for a paid Semrush subscription (or as part of a custom Semrush plan) for $289/month.</p> <p>.Trends subscription gives you access to <a href="https://www.semrush.com/kb/26-traffic-analytics" target="_blank">Traffic Analytics</a>, <a href="https://www.semrush.com/kb/981-market-explorer" target="_blank">Market Explorer</a>, <a href="https://www.semrush.com/kb/1206-eyeon" target="_blank">EyeOn</a>, and <a href="https://www.semrush.com/kb/1301-one2target" target="_blank">One2Target</a> tools. With these tools, you can benchmark and compare multiple websites’ performance, traffic, and user engagement, monitor trends, conduct awesome presale research, and more.</p> <p><em><strong>Please note that daily and weekly competitive traffic data is only available to users of the new .Trends plan.</strong></em></p> <p>The 3 sample domains <em>(amazon.com, linkedin.com, weather.com)</em> allow you to see the features and reports of the Semrush .Trends solution in action before deciding to add full access to your subscription.<br /> <br /> <img alt="Semrush subscription without .Trends requests per day. Free plans: 10 requests per day. Pro plans: 3000 requests per day. Guru plans: 5000 requests per day. Business plans: 10000 requests per day. " src="https://static.semrush.com/kb/uploads/2023/05/04/2023-Semrush-Subscription-without-Trends.png" / /></p> <p><img alt="Semrush subscription with .Trends requests per day. Pro plans: 3000 requests per day. Guru plans: 5000 requests per day. Business plans: 10000 requests per day. " src="https://static.semrush.com/kb/uploads/2023/05/04/2023-Semrush-Subscription-with-Trends.png" / /></p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a><br /> <br /> Access to <strong>Traffic Analytics</strong> data based on your subscription is as follows:</p> <ul> <li> <p><strong>Free subscription without Semrush .Trends:</strong> Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports), and all remaining reports can be viewed using our 3 sample domains (amazon.com, linkedin.com, and weather.com).</p> </li> <li> <p><strong>Paid subscription without Semrush .Trends: </strong>Ability to enter queries into the Overview report. All remaining reports can be tested using our 3 sample domains. The number of results in all Traffic Analytics reports is limited to 10.</p> </li> <li> <p><strong>Paid subscription with the .Trends solution: </strong>Complete access to all Traffic Analytics data, reports, and features. This includes:</p> <ul> <li> <p>Traffic Overview</p> </li> <li> <p>Audience Overview</p> </li> <li> <p>Traffic Journey</p> </li> <li> <p>Top Pages</p> </li> <li> <p>Subfolders</p> </li> <li> <p>Subdomains</p> </li> <li> <p>Geo Distribution</p> </li> <li> <p>Bulk Analysis</p> </li> </ul> </li> </ul> Access to <strong>Market Explorer</strong> data based on your subscription is as follows: <p><strong>Free subscription without Semrush .Trends:</strong> Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports). Worldwide level only. No historical data.</p> <p><strong>Paid subscription without Semrush .Trends: </strong>Ability to enter queries into the Overview and Demographics reports. All remaining reports can be tested using our 3 sample domains (amazon.com, linkedin.com, and weather.com). Worldwide level only. No access to historical data.</p> <p><strong>Paid subscription with the Semrush .Trends solution: </strong>Complete access to all Market Explorer data, reports, and features. This includes:</p> <ul> <li> <p>Traffic Sources filters </p> </li> <li> <p>Market Traffic graph </p> </li> <li> <p>Trending keywords widget</p> </li> <li> <p>Benchmarking report</p> </li> <li> <p>All domains report</p> </li> </ul> <p>Access to <strong>EyeOn</strong> data based on your subscription is as follows:</p> <p><strong>Free and Paid subscription without Semrush .Trends:</strong> Option to create one list containing up to 5 domains. You are limited to 100 requests per 24 hours; no data can be exported. Access to the Social Media report is limited (only Posts and Posts per day numbers). Historical data is limited to the last 3 months. </p> <p><strong>Paid subscription with the Semrush .Trends solution:</strong> you can create up to 20 lists, each containing 5 domains max. The 24-hour limit of available requests is 3000 on Pro level, 5000 on Guru, and 10000 on Business. All data can be exported to CSV and Google Sheets. Full access to the Social Media report is provided.</p> <p>Access to <strong>One2Target</strong> data based on your subscription is as follows:</p> <p><strong>Free and Paid subscription without Semrush .Trends:</strong> Limited access to all reports; data is provided only for several sample domains (amazon.com, linkedin.com, and weather.com)</p> <p><strong>Paid subscription with the Semrush .Trends solution:</strong> Full access to the tool, the option to research any website, and filter the results by country, device, or specific month. Option to create lists from scratch or import from EyeOn or Market Explorer.</p> <p>.Trends add-on also offers you <a href="https://www.semrush.com/kb/856-subscription-plans-comparison#api" target="_blank">its very own API</a>.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="projects"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#projects" rel="nofollow">Number of Projects</a></div> <div class="accordion__inner"> <p>Some of the major Semrush tools require a preset project. All tools within a single project are focused on the same domain. This way, you are able to keep track of your progress.</p> <p>Our <a href="https://www.semrush.com/kb/255-projects" target="_blank">Projects section</a> serves as a valuable resource for any digital marketer. Through various tools offered within the Projects interface, users can find powerful information to effectively structure their digital marketing campaigns.<br /> Based on your subscription level, you are only allowed a certain number of Projects:<br /> <br /> <img alt="Project limits in Semrush. Free plan: No sharing for edit, 1 Project. Pro plan: 5 Projects at a time. Guru plan: multi-targeting in Position Tracking, 15 Projects at a time. Business plan: multi-targeting in Position Tracking, AMP checks in Site Audit, 40 Projects at a time." height="400" src="https://static.semrush.com/kb/uploads/2021/02/02/Projects%20in%20Semrush.png" width="622" / /></p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> <p><a href="https://www.semrush.com/kb/314-how-do-i-share-projects" target="_blank">Share projects</a> with your colleagues for dynamic and transparent cooperation.</p> <p>You can always delete a project to free up space for a new one, but keep in mind that you will lose all of the previously collected data.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="site-audit"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#site-audit" rel="nofollow">Site Audit: Pages to Crawl</a></div> <div class="accordion__inner">The number of pages your <a href="https://www.semrush.com/kb/31-site-audit" target="_blank">Site Audit</a> can crawl throughout all of your projects is limited by your account. Each package comes with a total number of pages that a user can crawl per month. Here are the limits by subscription:<br /> <br /> <img alt="Site Audit Pages to Crawl limits. Free plan: 100 pages per month. Pro plan: 100,000 pages per month. Guru plan: 300,000 pages per month. Business plan: 1,000,000 pages per month and AMP checks. " src="https://static.semrush.com/kb/uploads/2021/02/02/Semrush%20Site%20Audit-%20Pages%20to%20Crawl.png" / /> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a><br /> <br /> The Maximum number of pages that can be crawled in a single audit:</p> <ul> <li><strong>Free:</strong> 100</li> <li><strong>Pro:</strong> 20,000</li> <li><strong>Guru:</strong> 20,000</li> <li><strong>Business:</strong> 100,000</li> </ul> <p>Pages to crawl do not roll over each month; however, they reset on the 1st of the month.</p> <p>Once you use up your total amount for the month, you would either need to wait until next month for your limits to be reset, expand your limits, or upgrade your account to receive more pages. When conducting your Site Audit campaigns, you will want to keep this in mind so you don’t waste your limits.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="site-audit-amp-checks"> <div class="accordion__title js-accordion-title"><a href="#site-audit-amp-checks" rel="nofollow">Site Audit: AMP Checks</a></div> <div class="accordion__inner"> <p>Accelerated Mobile Pages (AMP) is a Google-backed technology designed to improve the performance of mobile websites. An AMP version of a website loads three times faster from the search engine than a non-AMP version, but it places strict restrictions on CSS, Javascript, and HTML usage. Mistakes during AMP implementation are very common, so Semrush Site Audit offers to check the websites of our <strong>Business</strong> subscribers for <strong>over 40 AMP-related issues</strong>.</p> <p>Since page load speed has a great influence on user experience and is a ranking factor for Google, you can see why AMP has become an important platform for e-commerce and advertising.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="pt"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#pt" rel="nofollow">Position Tracking</a></div> <div class="accordion__inner">Just like the other tools within our Projects interface, our <a href="https://www.semrush.com/kb/32-position-tracking" target="_blank">Position Tracking</a> tool also has subscription limitations. These limitations come in the form of keywords: <p><img alt="Semrush Position Tracking: keywords to track limits. Free plan: 10 keywords in 1 Project. Pro plan: 500 keywords amongst your 5 Projects. Guru: 1500 keywords amongst 15 Projects. Business plan: 5000 keywords amongst 40 Projects. " src="https://static.semrush.com/kb/uploads/2021/12/03/Position%20Tracking%20Limits.png" / /></p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> <p>You will also want to keep these limits in mind when reporting. If you ever run out of keywords, you can always remove individual keywords, remove any projects, buy more keywords, or upgrade your account.</p> <p><strong>Cannibalization Report</strong> is included in the <strong>Guru</strong> or higher subscription plans. It allows you to detect the pages that compete for the same keywords and search rankings and lose positions due to this competition.</p> <p><strong>Multi-targeting</strong> is available to our users with a <strong>Guru</strong> or higher subscription plan and allows users to gather rank-tracking data for multiple devices and locations simultaneously within the same project (for example, Desktop vs. Mobile).</p> <p><strong>Please note: </strong>When you add another location or device to your campaign, your account is charged separately for the keywords in the second location.</p> <p>So, a Project tracking the same <strong>10</strong> keywords in <strong>3</strong> different locations costs <strong>30 keywords</strong> from your account limits.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="on-page-seo-checker"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#on-page-seo-checker" rel="nofollow">On Page SEO Checker</a></div> <div class="accordion__inner"><a href="https://www.semrush.com/kb/292-on-page-seo-checker" target="_blank">On Page SEO Checker</a> allows you to pair landing pages with sets of keywords to get recommendations for search engine optimization. <p><img alt="Semrush On Page SEO Checker. Free plan: single use, 10 keywords. Pro plan: 500 keywords per month. Guru: 800 keywords per month. Business plan: 2000 keywords per month. " src="https://static.semrush.com/kb/uploads/2021/02/02/Semrush%20On%20Page%20SEO%20Checker.png" / /></p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> <p>If you want optimization ideas for 100 keywords 10 times a month, you will be spending 1,000 SEO ideas units. Your limit refreshes each month on the 1st of the month.</p> <p>Please keep in mind that this tool shares its limit of keywords (labeled as SEO Ideas units on your <a href="https://www.semrush.com/billing-admin/profile/subscription" target="_blank">Subscription Info</a> page) with SEO Writing Assistant and SEO Content Template. Every target keyword you enter into one of those tools will also count against the same pool of limits (10 for a Free account, 500 for a Pro account, and so on). More info on SEO Ideas units can be found <a href="https://www.semrush.com/kb/1406-seo-idea-units" target="_blank">here</a>. </p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="social-media"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#social-media" rel="nofollow">Social AI</a></div> <div class="accordion__inner">If you work with social media, you must know how hard it can be to track and analyze the results of your activities while also keeping an eye on all your competitors. Another big and time-consuming part of a social media specialist’s workflow is managing accounts, scheduling, and posting to different social networks.<br /> <br /> To relieve you from these issues, Semrush designed a special App – Social AI that consists of five tools: <ul> <li aria-level="1" style="list-style-type:disc"><a href="https://www.semrush.com/kb/33-social-media-tool">Tracker</a> that allows you to track the social media accounts of your closest competitors and compare their growth and engagement levels to yours. </li> <li aria-level="1" style="list-style-type:disc"><a href="https://www.semrush.com/kb/756-social-media-poster">Poster</a> that offers an easy way to draft, schedule, and post content on Facebook (Business pages), LinkedIn, Instagram, Google Business Profile, Pinterest, and Twitter without leaving the Semrush interface.</li> <li aria-level="1" style="list-style-type:disc"><a href="https://www.semrush.com/kb/1065-social-analytics">Analytics</a> that allows you to see your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels. </li> <li aria-level="1" style="list-style-type:disc"><a href="https://www.semrush.com/kb/1423-social-content-insights" target="_blank">Content Insights</a> is a simple dashboard that shows key stats about your social media performance. You can see the number of posts, engagement metrics (likes, comments, etc.), and best-performing tags/content types for your selected date range.</li> <li aria-level="1" style="list-style-type:disc"><a href="https://www.semrush.com/kb/1428-social-content-ai" target="_blank">Social Content AI</a> is the new, revolutionary AI-powered tool that delivers full-cycle social media content production for top social media networks including Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, Pinterest, and TikTok.</li> </ul> <p><a href="https://www.semrush.com/kb/811-semrush-social" target="_blank">Social AI</a> is available for $19.99 for Social Starter and for $39.99 for Social Plus, and the limits depend on the level of your subscription:</p> <p> </p> <table border="1" cellpadding="1" cellspacing="1"> <tbody> <tr> <td> </td> <td><strong>Starter</strong></td> <td><strong>Plus</strong></td> </tr> <tr> <td> <p><strong>Number of social media pages to manage</strong></p> </td> <td>5</td> <td> <p>10<br /> (request more if needed)</p> </td> </tr> <tr> <td><strong>Number of posts to schedule across multiple platforms</strong></td> <td>up to 50 posts/mo</td> <td> <p>Unlimited</p> </td> </tr> <tr> <td> <p><strong>Centralized social media analytics and AI-powered recommendations</strong></p> </td> <td> <p>All platforms</p> </td> <td>All platforms</td> </tr> <tr> <td> <p><strong>Tracking of competitors' social media performance and content</strong></p> </td> <td>up to 10 pages/mo</td> <td>Up to 20 pages/mo <br /> (request more if needed) </td> </tr> <tr> <td> <p><strong>AI full-cycle content production: from ideation to final visual, including video</strong></p> </td> <td>up to 30 generations/mo</td> <td>Unlimited</td> </tr> </tbody> </table> <p><strong><em>*Additional features for Poster are:</em></strong></p> <ul> <li aria-level="1" style="list-style-type:disc"><em>UTM builder</em></li> <li aria-level="1" style="list-style-type:disc"><em>Bitly Shortener</em></li> <li aria-level="1" style="list-style-type:disc"><em>Giphy</em></li> <li aria-level="1" style="list-style-type:disc"><em>RSS feeds</em></li> <li aria-level="1" style="list-style-type:disc"><em>Image Editor</em></li> <li aria-level="1" style="list-style-type:disc"><em>Bulk Scheduling</em></li> <li aria-level="1" style="list-style-type:disc"><em>Video posting (Facebook, Instagram, Twitter, and LinkedIn)</em></li> </ul> <p><strong>Supported channels for Poster: </strong></p> <ul> <li>Facebook</li> <li>Instagram</li> <li>Twitter</li> <li>LinkedIn</li> <li>Pinterest</li> <li>TikTok</li> </ul> <p><strong>Supported channels for Tracker:</strong></p> <ul> <li>Facebook</li> <li>Instagram</li> <li>Twitter</li> <li>YouTube </li> <li>Pinterest</li> <li>TikTok</li> </ul> <p>Also, you can purchase <a href="https://www.semrush.com/kb/1428-social-content-ideation" target="_blank">Social Content AI</a> separately for <strong>$29.99/month. </strong></p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="content-marketing"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#content-marketing" rel="nofollow">Content Marketing Platform</a></div> <div class="accordion__inner"> <p>Semrush offers multiple tools for content marketing. In addition to optimizing your content and tracking its performance, you can use <a href="https://www.semrush.com/kb/590-seo-content-template" target="_blank">SEO Content Template</a> for creating SEO-friendly content from scratch. </p> <p><strong><em>*Note: </em></strong><strong><em>all tools in our Content Marketing Platform are only available in full with a </em></strong><a href="https://www.semrush.com/kb/935-manage-your-guru-account" target="_blank"><strong><em>Guru</em></strong></a><strong><em> or </em></strong><a href="https://www.semrush.com/kb/936-manage-your-business-account" target="_blank"><strong><em>Business</em></strong></a><strong><em> level subscription*</em></strong></p> <div> <table cellspacing="0" style="border-collapse:collapse; border:none; table-layout:fixed; width:624px"> <tbody> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>Free</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>Pro</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>Guru</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>Business</strong></p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>Topic Research</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>2 queries </p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>2 queries</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited </p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited</p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>SEO Ideas Units*</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>10</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>500</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>800</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>2000</p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>SEO Content Template</strong></p> <p><strong><em>(uses SEO Ideas Units)</em></strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>1 template, 10 keywords per template max</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>1 template, 30 keywords per template max</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited templates, 30 keywords per template max</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited templates, 30 keywords per template max</p> </td> </tr> <tr> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p><strong>SEO Writing Assistant</strong></p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>2 documents for a lifetime of your account, SEO and Readability checks</p> <br />  </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>2 documents, SEO, Readability and Tone of Voice checks,  3 Plagiarism checks, 500 Smart Writer Words for a lifetime of your account</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited number of documents, SEO, Readability and Tone of Voice checks, 5 Plagiarism checks, 1000 Smart Writer Words per month</p> </td> <td style="border-bottom:1px solid #000000; border-left:1px solid #000000; border-right:1px solid #000000; border-top:1px solid #000000; vertical-align:top" width="NaN"> <p>unlimited number of documents, SEO, Readability and Tone of Voice checks, 10 Plagiarism checks, 2000 Smart Writer Words per month</p> </td> </tr> </tbody> </table> </div> <p><br /> <em>*SEO Ideas Units are distributed between SEO Content Template and On Page SEO Checker. 1 unit = 1 keyword you can add to a content template or On Page SEO Checker campaign.</em></p> <p>More info on SEO Ideas units can be found <a href="https://www.semrush.com/kb/1406-seo-idea-units" target="_blank">here</a>. <br /> <br /> <a href="https://www.semrush.com/kb/776-topic-research" target="_blank">Topic Research</a> is a smart tool for content ideation in a creative and informed way, but please note that <strong>Free</strong> users and users on <strong>Pro</strong> will only be able to use it <strong>twice</strong>. <strong>Guru</strong> and <strong>Business</strong> users have <strong>unlimited</strong> access to topics. </p> <p><a href="https://www.semrush.com/kb/590-seo-content-template" target="_blank">SEO Content Template</a> analyzes your top competitors for your target keywords and provides you with recommendations for creating winning content. While with a <strong>Free</strong> you can create 1 template with 10 keywords, <strong>Pro</strong> accounts are upgraded slightly with 1 template with 30 keywords.</p> <p>On a <strong>Guru</strong> and <strong>Business,</strong> you get unlimited templates with 30 keywords per template. However, each account level takes these keywords from your SEO Ideas limits. This means that the maximum possible number of keywords on <strong>Free </strong>is 10, <strong>Pro</strong> 500, <strong>Guru</strong> is 800, and on <strong>Business</strong> it's 2,000. </p> <p><a href="https://www.semrush.com/kb/814-seo-writing-assistant" target="_blank">SEO Writing Assistant</a> is a Google Docs and MS Word add-on that integrates recommendations in your Google Docs or MS Word (it also functions as a WordPress plugin). With a <strong>Free</strong> account, you get 2 documents, SEO and Readability checks. With a <strong>Pro</strong> subscription, you also get 2 documents, as well as SEO, Readability, and Tone of Voice checks, 3 plagiarism checks, and 500 Smart Writer Words for a Rephraser feature. <strong>Guru </strong>and <strong>Business </strong>give you an unlimited number of documents, SEO, Readability, and Tone of Voice checks, additional plagiarism checks (5 and 10), and a Rephraser feature with 1000 and 2000 Smart Writer Words respectively per month.</p> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="ppc"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#ppc">PPC Keyword Tool</a></div> <div class="accordion__inner"><a href="https://www.semrush.com/kb/294-ppc-keyword-tool" target="_blank">PPC Keyword Tool</a> makes the job of a PPC specialist much easier by simplifying the planning and setting up of Google Ads campaigns. With this tool, you can organize keywords into ad groups and campaigns, receive local volume and CPC data, quickly set up negative keywords, and export a campaign plan to import directly into Google Ads. <p>The number of keywords you can export <em><strong>with CPC and volume data</strong></em> is limited by your subscription:</p> <p><img alt="Semrush PPC Keyword Tool: export limits. Free plan: No CPC or volume data. Pro plan: 500 keywords with CPC and volume data. Guru plan: 1500 keywords with CPC and volume data. Business plan: 6000 keywords with CPC and volume data. " src="https://static.semrush.com/kb/uploads/2021/02/02/Semrush%20PPC%20Keyword%20Tool-%20Export%20Limits.png" / /></p> <p><em><strong>Please note</strong>: you can export as many keywords as you have in a PPC Keyword Tool campaign. However, you will only be able to export CPC and volume data for the amount available with your plan. For example, a Pro account could export a PPC Keyword Tool list with 600 keywords, but only the first 500 (based on campaign and alphabetical order) would have CPC and Volume data. The remaining 100 would just be exported as keywords without any further metrics.</em><br /> <br /> <a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="keywordmagic"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#keywordmagic" rel="nofollow">Keyword Magic Tool</a></div> <div class="accordion__inner"><a href="https://www.semrush.com/kb/262-keyword-magic-tool" target="_blank">The Keyword Magic Tool</a> is the most powerful keyword research tool on Semrush. Keyword Magic is wonderful for exploring different niche topics, finding useful long-tail keywords, and streamlining your keyword research process. <p>The limits for the Keyword Magic Tool are as follows:</p> <p><strong>Reports per day</strong></p> <ul> <li> <p>Free - 10</p> </li> <li> <p>Pro - 3000</p> </li> <li> <p>Guru - 5000</p> </li> <li> <p>Business - 10000</p> </li> </ul> <p><img alt="Semrush Keyword Magic Tool limits: reports per day. Free plan - 10, Pro - 3000, Guru - 5000, Business - 10000. " src="https://static.semrush.com/kb/uploads/2021/02/02/Semrush%20Keyword%20Magic%20Tool%20Limits-_.png" / /></p> <p><strong>Results per report</strong></p> <ul> <li> <p>Free - 10 in the user interface, 0 in export</p> </li> <li> <p>Pro - 10000</p> </li> <li> <p>Guru - 30000</p> </li> <li> <p>Business - 50000</p> </li> </ul> <p><img alt="Semrush Keyword Magic Tool limits: Results per report. Free - 10 in the user interface, 0 in export, Pro - 10000, Guru - 30000, Business - 50000. " src="https://static.semrush.com/kb/uploads/2021/02/02/Semrush%20Keyword%20Magic%20Tool%20Limits-.png" / /></p> <p><strong>Reports per hour</strong></p> <ul> <li> <p>Free - 10 per hour</p> </li> <li> <p>Pro - 100</p> </li> <li> <p>Guru - 100</p> </li> <li> <p>Business - 100</p> </li> </ul> <p><strong>Number of total keywords you can add to Keyword Strategy Builder in all of your lists</strong>:</p> <ul> <li aria-level="1">All subscriptions: 100,000 keywords</li> </ul> <p><strong>Number of times you can cluster a list in Keyword Strategy Builder per month</strong>:</p> <ul> <li aria-level="1">Free - 0 times</li> <li aria-level="1">Pro - 10 times</li> <li aria-level="1">Guru - 30 times</li> <li aria-level="1">Business - 50 times</li> </ul> <p><strong>Keyword Strategy Builder (Refresh Keywords per month)</strong></p> <ul> <li> <p>Free - 0</p> </li> <li> <p>Pro - 250</p> </li> <li> <p>Guru - 1000</p> </li> <li> <p>Business - 5000</p> </li> </ul> <p><strong>List sharing limits:</strong></p> <ul> <li aria-level="1">All paid users can share lists with Editor access with other paid users.</li> <li aria-level="1">All paid users can share lists with Viewer access with all users (including Free users).</li> <li aria-level="1">Free users cannot share Keyword Strategy Builder Lists.</li> </ul> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="pdf"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#pdf" rel="nofollow">PDF Reports (Scheduled and Branded)</a></div> <div class="accordion__inner">The PDF limitations within your Semrush account refer to your capabilities within the <a href="https://www.semrush.com/kb/34-my-reports" target="_blank">My Reports</a> section. Every account has the ability to create as many PDF reports as they wish. However, depending on your account, you can only schedule a number of reports. <p>Here are the limitations for scheduling your reports by package:<br /> <img alt="Scheduled PDF Reports. Free plan: 1 report. Pro plan: 5 reports. Guru plan: 20 reports. Business plan: 50 reports. " src="https://static.semrush.com/kb/uploads/2021/02/02/Scheduled%20PDF%20Reports%20in%20Semrush.png" / /></p> <p>Semrush also offers <a href="https://www.semrush.com/kb/682-white-label-vs-non-white-label-reports" target="_blank">extended branding and customization options</a> for your reports as part of the <a href="https://www.semrush.com/agencies/growth-kit/?utm_source=news&utm_medium=link&utm_campaign=agk" target="_blank">Agency Growth Kit add-on</a>, such as:</p> <ul> <li aria-level="1" style="list-style-type:disc"><strong>Branded reports:</strong> reports with a header that include both a logo and a brief description of your brand instead of the standard Semrush logo in the header.</li> <li aria-level="1" style="list-style-type:disc"><strong>White-labeled reports: </strong>The “<em>The report data taken from semrush.com</em>” phrase will be removed, Semrush will not be marked as a sender, and you will be able to customize the email text when scheduling or sending the report.</li> <li aria-level="1" style="list-style-type:disc"><strong>Custom themes: </strong>a set of backgrounds for your reports.</li> <li aria-level="1" style="list-style-type:disc"><strong>Custom visual styles: </strong>various color schemes and font sets to choose from.</li> </ul> <p><a href="https://www.semrush.com/prices/" target="_blank">Plans & Prices</a></p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="pla"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#pla" rel="nofollow">Product Listing Ads (PLA) Research</a></div> <div class="accordion__inner"> <p>Product Listing Ads (PLA) are displayed when someone searches on Google for a product that has a listing on Google Shopping. This type of ad is more intent-oriented and has a much higher conversion rate than the regular ad snippets. Therefore, serious e-commerce should pay close attention to the PLAs.</p> <p>With a Free, Pro, or Guru account, you will be limited to only 10 rows of results when you query a report in this tool.</p> <p>With a <strong>Business</strong> account, you will have full access to <a href="https://www.semrush.com/kb/23-pla-research" target="_blank">PLA Research reports</a>. These reports include a PLA Positions report, Competitors report, and Copies report (for seeing your competitors’ actual PLAs).</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="api"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#api" rel="nofollow">API Access</a></div> <div class="accordion__inner"> <p>Application Programming Interface (API) is a way of receiving raw Semrush data without navigating into Semrush itself.</p> <p>The <strong>Standard API</strong> includes Analytics API and Projects API (Site Audit and Position Tracking data). This feature is only available to our <strong>Business</strong> subscribers.</p> <p>Semrush users can also access the <strong>.Trends API</strong> (Basic or Premium) that allows to pull the data for up to 5 domains in a single request. </p> <ul> <li aria-level="1"><strong>.Trends Basic API:</strong>  Offers access to broad traffic summaries that include website traffic metrics and user behavior data</li> <li aria-level="1"><strong>.Trends Premium API:</strong> Offers everything included in the .Trends Basic API, along with 16 additional data types that allow you to dig deeper into market dynamics, competitor strategies, and web traffic flows </li> </ul> <p>If you would like to know more about the pricing of API access/API units, we suggest referring to <a href="https://www.semrush.com/kb/5-api" target="_blank">this article</a> or reaching out to our <a href="https://www.semrush.com/company/sales/" target="_blank">sales team</a>.</p> </div> </div> <div class="accordion js-accordion" data-hidden="true" id="agk"> <div class="accordion__title js-accordion-title"><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#agk">Agency Growth Kit</a></div> <div class="accordion__inner"> <p>Access to any <a href="https://www.semrush.com/agencies/growth-kit/" target="_blank">Agency Growth Kit add-on</a> can be added to paid Semrush subscription plans.</p> <table border="1" cellpadding="1" cellspacing="1" style="list-style-type:disc"> <tbody> <tr> <td> </td> <td> <p><strong>Semrush Pro ($139.95/mo)</strong></p> </td> <td><strong>Semrush Guru ($249.95/mo)</strong></td> <td><strong>Semrush Business ($499.95/mo)</strong></td> </tr> <tr> <td>AGK Start ($69/mo)</td> <td>✔️ $208.95/mo</td> <td>❌</td> <td>❌</td> </tr> <tr> <td>AGK Scale ($149/mo)</td> <td>✔️ $288.95/mo</td> <td>✔️ $398.95/mo</td> <td>❌</td> </tr> <tr> <td>AGK Advanced ($249/mo)</td> <td>✔️ $388.95/mo</td> <td>✔️ $498.95/mo</td> <td>✔️ $748.95/mo</td> </tr> </tbody> </table> <p>Any Agency Growth Kit plan lets you:</p> <ul> <li aria-level="1" style="list-style-type:disc">Create white-label and branded reports (the number of available reports depends on your subscription);</li> <li aria-level="1" style="list-style-type:disc">Use themes for reports and customize their visual style;</li> <li aria-level="1" style="list-style-type:disc">Create client profiles in the <a href="https://www.semrush.com/kb/1093-crm" target="_blank">CRM</a>;</li> <li aria-level="1" style="list-style-type:disc">Create interactive and secure portals in <a href="https://www.semrush.com/kb/1167-client-portal" target="_blank">Client Portal</a>;</li> <li aria-level="1" style="list-style-type:disc">Get an <a href="https://www.semrush.com/agencies/" target="_blank">Agency Partners Platform</a> listing and Semrush Partner status after being certified as a Semrush Agency Partner.</li> </ul> </div> </div> <h2><button class="cta-button button control button--theme_primary-success button--size_l" contenteditable="false" data-ga-act="cta-click" data-ga-category="kb" data-ga-event-onclick="true" data-ga-label="856-trial" data-href="https://www.semrush.com/signup/get-free-trial/" onclick="window.location.href='https://www.semrush.com/signup/get-free-trial/'" tabindex="-1" type="button"><span class="button__inner" tabindex="-1"><span class="button__text">Try Semrush for free</span></span></button></h2> <p>Check your limits on your <a href="https://www.semrush.com/billing-admin/profile/subscription" target="_blank">Subscription Info</a> page. If you are interested in extending your subscription, you can reach out to <a data-rawhref="mailto:sales@semrush.com" href="mailto:sales@semrush.com" target="_blank">sales@semrush.com</a>.<br /> <br /> By understanding your account's features and capabilities, you will have a stronger hold on the data we offer. You can use Semrush for <strong>free</strong> with limited functionality or use a free 7-day trial to test out the tools. The platform will automatically offer the trial to you, but if you would like to use Semrush for free or save it for later, you can skip this step:</p> <p><img alt="7-day trial pop-up showing Pro and Guru subscriptions. " height="350" src="https://static.semrush.com/kb/uploads/2024/07/01/trial%20new_m9pRiUJ.png" width="358" / /></p> <p>Alternatively, you can choose one of the three main plans from the start: <strong>Pro</strong>, <strong>Guru</strong>, and <strong>Business</strong>. Please find the pricing for each plan <a href="https://www.semrush.com/prices/" target="_blank">here</a>. </p> <p>If none of these plans fits your marketing needs, <a href="https://www.semrush.com/company/contacts/" target="_blank">contact us</a> to create a flexible <strong>custom</strong> plan. </p> </div> </article> <div class="kb-detail__microdata"> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="/kb/856-subscription-plans-comparison"/> <meta itemprop="datePublished" content="2018-07-31T12:47:06.557598-04:00"/> <span itemprop="author">Semrush</span> <div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://cdn.semrush.com/kb/static/img/logo.b536aa5942c4.png"> <meta itemprop="width" content="1000"> <meta itemprop="height" content="437"> </div> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope 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