How Apple developed the world’s first end-to-end hearing health experience

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en-HK" lang="en-HK" dir="ltr" prefix="og: http://ogp.me/ns#" class="no-js globalheader-dark"> <head> <meta charset="utf-8" /> <link rel="canonical" href="https://www.apple.com/hk/en/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/"/> <meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover" /> <link rel="stylesheet" type="text/css" href="https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css" /> <link rel="stylesheet" type="text/css" href="/ac/localnav/4/styles/ac-localnav.built.css" /> <link rel="stylesheet" type="text/css" href="/ac/globalfooter/8/en_HK/styles/ac-globalfooter.built.css" /> <link rel="alternate" href="https://www.apple.com/se/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="sv-SE"/><link rel="alternate" href="https://www.apple.com/dk/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="da-DK"/><link rel="alternate" href="https://www.apple.com/no/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="no-NO"/><link rel="alternate" href="https://www.apple.com/br/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="pt-BR"/><link rel="alternate" href="https://www.apple.com/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-US"/><link rel="alternate" href="https://www.apple.com/hk/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="zh-HK"/><link rel="alternate" href="https://www.apple.com/hk/en/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-HK"/><link rel="alternate" href="https://www.apple.com/la/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="es-LA"/><link rel="alternate" href="https://www.apple.com/mx/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="es-MX"/><link rel="alternate" href="https://www.apple.com/pt/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="pt-PT"/><link rel="alternate" href="https://www.apple.com/ca/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-CA"/><link rel="alternate" href="https://www.apple.com/za/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-ZA"/><link rel="alternate" href="https://www.apple.com/fi/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="fi-FI"/><link rel="alternate" href="https://www.apple.com/hu/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="hu-HU"/><link rel="alternate" href="https://www.apple.com/bg/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-BG"/><link rel="alternate" href="https://www.apple.com/bw/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-BW"/><link rel="alternate" href="https://www.apple.com/cf/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-CF"/><link rel="alternate" href="https://www.apple.com/ci/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-CI"/><link rel="alternate" href="https://www.apple.com/cm/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-CM"/><link rel="alternate" href="https://www.apple.com/ee/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-EE"/><link rel="alternate" href="https://www.apple.com/gn/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-GN"/><link rel="alternate" href="https://www.apple.com/gq/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-GQ"/><link rel="alternate" href="https://www.apple.com/gr/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-GR"/><link rel="alternate" href="https://www.apple.com/gw/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-GW"/><link rel="alternate" href="https://www.apple.com/hr/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-HR"/><link rel="alternate" href="https://www.apple.com/ke/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-KE"/><link rel="alternate" href="https://www.apple.com/li/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-LI"/><link rel="alternate" href="https://www.apple.com/lt/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-LT"/><link rel="alternate" href="https://www.apple.com/lu/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-LU"/><link rel="alternate" href="https://www.apple.com/lv/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-LV"/><link rel="alternate" href="https://www.apple.com/ma/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-MA"/><link rel="alternate" href="https://www.apple.com/mg/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-MG"/><link rel="alternate" href="https://www.apple.com/ml/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-ML"/><link rel="alternate" href="https://www.apple.com/mt/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-MT"/><link rel="alternate" href="https://www.apple.com/mu/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-MU"/><link rel="alternate" href="https://www.apple.com/mz/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-MZ"/><link rel="alternate" href="https://www.apple.com/ne/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-NE"/><link rel="alternate" href="https://www.apple.com/ng/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-NG"/><link rel="alternate" href="https://www.apple.com/ro/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-RO"/><link rel="alternate" href="https://www.apple.com/si/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-SI"/><link rel="alternate" href="https://www.apple.com/sk/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-SK"/><link rel="alternate" href="https://www.apple.com/sn/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-SN"/><link rel="alternate" href="https://www.apple.com/tn/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-TN"/><link rel="alternate" href="https://www.apple.com/sg/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-SG"/><link rel="alternate" href="https://www.apple.com/in/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-IN"/><link rel="alternate" href="https://www.apple.com/nz/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-NZ"/><link rel="alternate" href="https://www.apple.com/ae/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-AE"/><link rel="alternate" href="https://www.apple.com/bh/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-BH"/><link rel="alternate" href="https://www.apple.com/eg/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-EG"/><link rel="alternate" href="https://www.apple.com/jo/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-JO"/><link rel="alternate" href="https://www.apple.com/kw/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-KW"/><link rel="alternate" href="https://www.apple.com/om/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-OM"/><link rel="alternate" href="https://www.apple.com/qa/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-QA"/><link rel="alternate" href="https://www.apple.com/sa/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-SA"/><link rel="alternate" href="https://www.apple.com/uk/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="en-GB"/><link rel="alternate" href="https://www.apple.com/pl/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="pl-PL"/><link rel="alternate" href="https://www.apple.com/cz/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="cs-CZ"/><link rel="alternate" href="https://www.apple.com/de/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="de-DE"/><link rel="alternate" href="https://www.apple.com/us-es/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="es-US"/><link rel="alternate" href="https://www.apple.com/co/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="es-CO"/><link rel="alternate" href="https://www.apple.com/cl/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="es-CL"/><link rel="alternate" href="https://www.apple.com/chde/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="de-CH"/><link rel="alternate" href="https://www.apple.com/at/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="de-AT"/><link rel="alternate" href="https://www.apple.com/ca/fr/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="fr-CA"/><link rel="alternate" href="https://www.apple.com/befr/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="fr-BE"/><link rel="alternate" href="https://www.apple.com/benl/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="nl-BE"/><link rel="alternate" href="https://www.apple.com/nl/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="nl-NL"/><link rel="alternate" href="https://www.apple.com/chfr/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="fr-CH"/><link rel="alternate" href="https://www.apple.com/jp/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/" hreflang="ja-JP"/> <link rel="stylesheet" href="//www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3" type="text/css" media="all"/> <link rel="stylesheet" href="/newsroom/styles/site.built.css"/> <link rel="stylesheet" href="/newsroom/styles/articlev2.built.css"/> <title>How Apple developed the world’s first end-to-end hearing health experience - Apple (HK)</title> <meta name="Description" content="Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today."/> <meta property="analytics-s-channel" content="newsroom" /> <meta property="analytics-s-bucket-0" content="applestoreww" /> <meta property="analytics-s-bucket-1" content="applestoreww" /> <meta property="analytics-s-bucket-2" content="applestoreww" /> <meta property="analytics-track" content="Newsroom - How Apple developed the world’s first end-to-end hearing health experience"/> <meta property="article:author" content=""/> <meta property="og:site_name" content="Apple Newsroom (Hong Kong)"/> <meta property="og:type" content="article"/> <meta property="og:title" content="How Apple developed the world’s first end-to-end hearing health experience"/> <meta property="og:description" content="Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today."/> <meta property="og:locale" content="en_HK"/> <meta name="twitter:title" content="How Apple developed the world’s first end-to-end hearing health experience"/> <meta name="twitter:description" content="Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today."/> <meta property="og:url" content="https://www.apple.com/hk/en/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/"/> <meta property="og:image" content="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/tile/Apple-Audio-Lab-Fantasia-Lab-01-lp.jpg.og.jpg?202411140014"/> <meta name="twitter:site" content="@Apple"/> <meta name="twitter:image" content="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/tile/Apple-Audio-Lab-Fantasia-Lab-01-lp.jpg.og.jpg?202411140014"/> <meta name="twitter:card" content="summary_large_image"/> <script src="/newsroom/scripts/newsroom-head.built.js" type="text/javascript" charset="utf-8"></script> </head> <body class="page-article theme-dark"> <div> <meta name="globalnav-store-key" content="SFX9YPYY9PPXCU9KH" /> <meta name="globalnav-submenus-enabled" content="false"> <div id="globalheader"><aside id="globalmessage-segment" lang="en-HK" dir="ltr" class="globalmessage-segment"><ul data-strings="{"view":"{%STOREFRONT%} Store Home","segments":{"smb":"Business Store Home","eduInd":"Education Store Home","other":"Store Home"},"exit":"Exit"}" class="globalmessage-segment-content"></ul></aside><nav id="globalnav" lang="en-HK" dir="ltr" aria-label="Global" data-analytics-element-engagement-start="globalnav:onFlyoutOpen" data-analytics-element-engagement-end="globalnav:onFlyoutClose" data-store-api="/[storefront]/shop/bag/status" data-analytics-activitymap-region-id="global nav" data-analytics-region="global nav" class="globalnav no-js "><div class="globalnav-content"><div class="globalnav-item globalnav-menuback"><button aria-label="Main menu" class="globalnav-menuback-button"><span class="globalnav-chevron-icon"><svg height="48" viewBox="0 0 9 48" width="9" xmlns="http://www.w3.org/2000/svg"><path d="m1.5618 24.0621 6.5581-6.4238c.2368-.2319.2407-.6118.0088-.8486-.2324-.2373-.6123-.2407-.8486-.0088l-7 6.8569c-.1157.1138-.1807.2695-.1802.4316.001.1621.0674.3174.1846.4297l7 6.7241c.1162.1118.2661.1675.4155.1675.1577 0 .3149-.062.4326-.1846.2295-.2388.2222-.6187-.0171-.8481z"/></svg></span></button></div><ul id="globalnav-list" class="globalnav-list"><li data-analytics-element-engagement="globalnav hover - apple" class=" globalnav-item globalnav-item-apple "><a href="/hk/en/" data-globalnav-item-name="apple" data-analytics-title="apple home" aria-label="Apple" class="globalnav-link globalnav-link-apple"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 14 44" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m13.0729 17.6825a3.61 3.61 0 0 0 -1.7248 3.0365 3.5132 3.5132 0 0 0 2.1379 3.2223 8.394 8.394 0 0 1 -1.0948 2.2618c-.6816.9812-1.3943 1.9623-2.4787 1.9623s-1.3633-.63-2.613-.63c-1.2187 0-1.6525.6507-2.644.6507s-1.6834-.9089-2.4787-2.0243a9.7842 9.7842 0 0 1 -1.6628-5.2776c0-3.0984 2.014-4.7405 3.9969-4.7405 1.0535 0 1.9314.6919 2.5924.6919.63 0 1.6112-.7333 2.8092-.7333a3.7579 3.7579 0 0 1 3.1604 1.5802zm-3.7284-2.8918a3.5615 3.5615 0 0 0 .8469-2.22 1.5353 1.5353 0 0 0 -.031-.32 3.5686 3.5686 0 0 0 -2.3445 1.2084 3.4629 3.4629 0 0 0 -.8779 2.1585 1.419 1.419 0 0 0 .031.2892 1.19 1.19 0 0 0 .2169.0207 3.0935 3.0935 0 0 0 2.1586-1.1368z"/></svg></span><span class="globalnav-image-compact globalnav-link-image"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m15.5752 19.0792a4.2055 4.2055 0 0 0 -2.01 3.5376 4.0931 4.0931 0 0 0 2.4908 3.7542 9.7779 9.7779 0 0 1 -1.2755 2.6351c-.7941 1.1431-1.6244 2.2862-2.8878 2.2862s-1.5883-.734-3.0443-.734c-1.42 0-1.9252.7581-3.08.7581s-1.9611-1.0589-2.8876-2.3584a11.3987 11.3987 0 0 1 -1.9373-6.1487c0-3.61 2.3464-5.523 4.6566-5.523 1.2274 0 2.25.8062 3.02.8062.734 0 1.8771-.8543 3.2729-.8543a4.3778 4.3778 0 0 1 3.6822 1.841zm-6.8586-2.0456a1.3865 1.3865 0 0 1 -.2527-.024 1.6557 1.6557 0 0 1 -.0361-.337 4.0341 4.0341 0 0 1 1.0228-2.5148 4.1571 4.1571 0 0 1 2.7314-1.4078 1.7815 1.7815 0 0 1 .0361.373 4.1487 4.1487 0 0 1 -.9867 2.587 3.6039 3.6039 0 0 1 -2.5148 1.3236z"/></svg></span><span class="globalnav-link-text">Apple</span></a></li><li data-topnav-flyout-item="menu" data-topnav-flyout-label="Menu" role="none" class="globalnav-item globalnav-menu"><div data-topnav-flyout="menu" class="globalnav-flyout"><div class="globalnav-menu-list"><div data-analytics-element-engagement="globalnav hover - store" class=" globalnav-item globalnav-item-store globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/shop/goto/store" data-globalnav-item-name="store" data-topnav-flyout-trigger-compact="true" data-analytics-title="store" data-analytics-element-engagement="hover - store" aria-label="Store" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-store"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 30 44" width="30" xmlns="http://www.w3.org/2000/svg"><path d="m26.5679 20.4629c1.002 0 1.67.738 1.693 1.857h-3.48c.076-1.119.779-1.857 1.787-1.857zm2.754 2.672v-.387c0-1.963-1.037-3.176-2.742-3.176-1.735 0-2.848 1.289-2.848 3.276 0 1.998 1.096 3.263 2.848 3.263 1.383 0 2.367-.668 2.66-1.746h-1.008c-.264.557-.814.856-1.629.856-1.072 0-1.769-.791-1.822-2.039v-.047zm-9.547-3.451h.96v.937h.094c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.007c-.082-.023-.445-.058-.644-.058-.961 0-1.659 1.098-1.659 1.535v3.914h-1.007zm-4.27 5.519c-1.195 0-1.869-.867-1.869-2.361 0-1.5.674-2.361 1.869-2.361 1.196 0 1.87.861 1.87 2.361 0 1.494-.674 2.361-1.87 2.361zm0-5.631c-1.798 0-2.912 1.237-2.912 3.27 0 2.027 1.114 3.269 2.912 3.269 1.799 0 2.913-1.242 2.913-3.269 0-2.033-1.114-3.27-2.913-3.27zm-5.478-1.475v1.635h1.407v.843h-1.407v3.575c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.849c-.199.035-.393.059-.592.059-1.301 0-1.822-.481-1.822-1.688v-3.832h-1.02v-.843h1.02v-1.635zm-8.103 5.694c.129.885.973 1.447 2.174 1.447 1.137 0 1.975-.615 1.975-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.53-.386-2.192-1.078-2.192-2.279 0-1.436 1.201-2.408 2.988-2.408 1.635 0 2.854.972 2.942 2.338h-1.061c-.146-.867-.861-1.383-1.916-1.383-1.125 0-1.869.562-1.869 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.439 2.455 1.119 2.455 2.361 0 1.553-1.225 2.543-3.158 2.543-1.793 0-3.03-.949-3.141-2.408z"/></svg></span><span class="globalnav-link-text">Store</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - mac" class=" globalnav-item globalnav-item-mac globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/mac/" data-globalnav-item-name="mac" data-topnav-flyout-trigger-compact="true" data-analytics-title="mac" data-analytics-element-engagement="hover - mac" aria-label="Mac" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-mac"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 23 44" width="23" xmlns="http://www.w3.org/2000/svg"><path d="m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 0-2.1328-.7266-2.1328-1.8809zm4.125-.5859v-.5801l-1.6992.1113c-.9609.0645-1.3828.3984-1.3828 1.0312 0 .6445.5449 1.0195 1.2773 1.0195 1.0371.0001 1.8047-.6796 1.8047-1.5819zm6.958-2.0273c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449z"/></svg></span><span class="globalnav-link-text">Mac</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - ipad" class=" globalnav-item globalnav-item-ipad globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/ipad/" data-globalnav-item-name="ipad" data-topnav-flyout-trigger-compact="true" data-analytics-title="ipad" data-analytics-element-engagement="hover - ipad" aria-label="iPad" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.611-1.108-2.736-2.707-2.736zm-6.064 8.454h1.008v-6.316h-1.008zm-.199-8.237c0-.387.316-.704.703-.704s.703.317.703.704c0 .386-.316.703-.703.703s-.703-.317-.703-.703z"/></svg></span><span class="globalnav-link-text">iPad</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - iphone" class=" globalnav-item globalnav-item-iphone globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/iphone/" data-globalnav-item-name="iphone" data-topnav-flyout-trigger-compact="true" data-analytics-title="iphone" data-analytics-element-engagement="hover - iphone" aria-label="iPhone" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 2.338v4.09h-1.007v-3.844c0-1.119-.504-1.676-1.459-1.676-1.131 0-1.752.715-1.752 1.781v3.739h-1.008zm-6.015 4.87h1.863c1.202 0 1.899-.645 1.899-1.764 0-1.16-.674-1.799-1.899-1.799h-1.863zm2.139-4.5c1.599 0 2.707 1.125 2.707 2.736 0 1.582-1.131 2.701-2.719 2.701h-2.127v3.018h-1.055v-8.455zm-6.114 8.454h1.008v-6.316h-1.008zm-.2-8.238c0-.386.317-.703.703-.703.387 0 .704.317.704.703 0 .387-.317.704-.704.704-.386 0-.703-.317-.703-.704z"/></svg></span><span class="globalnav-link-text">iPhone</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - watch" class=" globalnav-item globalnav-item-watch globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/watch/" data-globalnav-item-name="watch" data-topnav-flyout-trigger-compact="true" data-analytics-title="watch" data-analytics-element-engagement="hover - watch" aria-label="Watch" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 1.805-1.582zm-4.125.586c0-1.131.832-1.782 2.303-1.869l1.822-.112v-.574c0-.779-.486-1.207-1.43-1.207-.755 0-1.283.287-1.423.785h-1.02c.135-1.014 1.131-1.682 2.479-1.682 1.541 0 2.402.792 2.402 2.104v4.324h-.961v-.931h-.094c-.41.673-1.101 1.043-1.945 1.043-1.225 0-2.133-.727-2.133-1.881zm-7.684 1.769h-.996l-2.303-8.455h1.101l1.682 6.873h.07l1.893-6.873h1.066l1.893 6.873h.07l1.682-6.873h1.101l-2.302 8.455h-.996l-1.946-6.674h-.07z"/></svg></span><span class="globalnav-link-text">Watch</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - vision" class=" globalnav-item globalnav-item-vision globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/apple-vision-pro/" data-globalnav-item-name="vision" data-topnav-flyout-trigger-compact="true" data-analytics-title="vision" data-analytics-element-engagement="hover - vision" aria-label="Vision" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><g id="en-US_globalnav_links_vision_image_large"><rect id="box_" width="34" height="44" fill="none"/><path id="art_" d="m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z"/></g></svg></span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 1.693h-.996c-.135-.504-.627-.838-1.389-.838-.75 0-1.336.381-1.336.943 0 .434.352.704 1.096.885l.973.235c1.189.287 1.763.802 1.763 1.711 0 1.13-1.095 1.91-2.531 1.91-1.406 0-2.373-.674-2.484-1.723h1.037c.17.533.674.873 1.482.873.85 0 1.459-.404 1.459-.984 0-.434-.328-.727-1.002-.891l-1.084-.264c-1.183-.287-1.722-.796-1.722-1.71 0-1.049 1.013-1.84 2.355-1.84zm-6.665 5.631c-1.155 0-1.846-.885-1.846-2.362 0-1.471.697-2.361 1.846-2.361 1.142 0 1.857.914 1.857 2.361 0 1.459-.709 2.362-1.857 2.362zm1.834-8.028v3.504h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.269 0 1.987 1.037 3.27 2.654 3.27.873 0 1.623-.416 2.022-1.119h.094v1.007h.961v-8.824zm-9.001 8.028c-1.195 0-1.869-.868-1.869-2.362 0-1.5.674-2.361 1.869-2.361 1.196 0 1.869.861 1.869 2.361 0 1.494-.673 2.362-1.869 2.362zm0-5.631c-1.799 0-2.912 1.236-2.912 3.269 0 2.028 1.113 3.27 2.912 3.27s2.912-1.242 2.912-3.27c0-2.033-1.113-3.269-2.912-3.269zm-17.071 6.427h1.008v-6.316h-1.008zm-.199-8.238c0-.387.317-.703.703-.703.387 0 .703.316.703.703s-.316.703-.703.703c-.386 0-.703-.316-.703-.703zm-6.137 4.922 1.324-3.773h.093l1.325 3.773zm1.892-5.139h-1.043l-3.117 8.455h1.107l.85-2.42h3.363l.85 2.42h1.107zm14.868 4.5h-1.864v-3.562h1.864c1.224 0 1.898.639 1.898 1.799 0 1.119-.697 1.763-1.898 1.763zm.275-4.5h-3.193v8.455h1.054v-3.017h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.612-1.107-2.737-2.707-2.737z"/></svg></span><span class="globalnav-link-text">AirPods</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - tv-home" class=" globalnav-item globalnav-item-tv-home globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/tv-home/" data-globalnav-item-name="tv-home" data-topnav-flyout-trigger-compact="true" data-analytics-title="tv & home" data-analytics-element-engagement="hover - tv & home" aria-label="TV and Home" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-tv-home"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 65 44" width="65" xmlns="http://www.w3.org/2000/svg"><path d="m4.3755 26v-7.5059h-2.7246v-.9492h6.5039v.9492h-2.7246v7.5059zm7.7314 0-3.1172-8.4551h1.1074l2.4844 7.0898h.0938l2.4844-7.0898h1.1074l-3.1172 8.4551zm13.981-.8438c-.7207.6328-1.7109 1.002-2.7363 1.002-1.6816 0-2.8594-.9961-2.8594-2.4141 0-1.002.5449-1.7637 1.6758-2.3613.0762-.0352.2344-.1172.3281-.1641-.7793-.8203-1.0605-1.3652-1.0605-1.9805 0-1.084.9199-1.8926 2.1562-1.8926 1.248 0 2.1562.7969 2.1562 1.9043 0 .8672-.5215 1.5-1.8281 2.1855l2.1152 2.2734c.2637-.5273.3984-1.2188.3984-2.2734v-.1465h.9844v.1523c0 1.3125-.2344 2.2676-.6973 2.9824l1.4708 1.5764h-1.3242zm-4.541-1.4824c0 .9492.7676 1.5938 1.8984 1.5938.7676 0 1.5586-.3047 2.0215-.791l-2.3906-2.6133c-.0645.0234-.2168.0996-.2988.1406-.8145.4219-1.2305 1.0078-1.2305 1.6699zm3.2109-4.3886c0-.6562-.4746-1.1016-1.1602-1.1016-.6738 0-1.1543.457-1.1543 1.1133 0 .4688.2402.8789.9082 1.541 1.0313-.5274 1.4063-.9492 1.4063-1.5527zm13.5176 6.7148v-3.8496h-4.6406v3.8496h-1.0547v-8.4551h1.0547v3.6562h4.6406v-3.6562h1.0547v8.4551zm2.6455-3.1582c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7812 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9961h.0938c.2871-.7031.9199-1.1074 1.7637-1.1074.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0078v-4.1309c0-.9316-.4395-1.3887-1.3301-1.3887-.8789 0-1.4648.6562-1.4648 1.459v4.0606h-1.0078v-4.2891c0-.75-.5215-1.2305-1.3184-1.2305-.8262 0-1.4648.7148-1.4648 1.6055v3.9141h-1.0078v-6.3164zm15.5127 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574z"/></svg></span><span class="globalnav-link-text">TV & Home</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - entertainment" class=" globalnav-item globalnav-item-entertainment globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/en/entertainment/" data-globalnav-item-name="entertainment" data-topnav-flyout-trigger-compact="true" data-analytics-title="entertainment" data-analytics-element-engagement="hover - entertainment" aria-label="Entertainment" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-entertainment"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 77 44" width="77" height="44"><path d="m0 17.4863h5.2383v.9492h-4.1836v2.7129h3.9668v.9375h-3.9668v2.9062h4.1836v.9492h-5.2383zm6.8994 2.1387h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2803 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4365-1.4942v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0117.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8046 0-2.8945-1.2656-2.8945-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9375h.0938c.2402-.6621.832-1.0488 1.6875-1.0488.1934 0 .4102.0234.5098.041v.9902c-.2109-.0352-.4043-.0586-.627-.0586-.9727 0-1.6641.6152-1.6641 1.541v3.9141h-1.0195zm4.9658 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4658-.1231v-.0117c0-1.125.832-1.7754 2.3027-1.8633l1.8105-.1113v-.5742c0-.7793-.4746-1.2012-1.418-1.2012-.7559 0-1.2539.2812-1.418.7734l-.0059.0176h-1.0195l.0059-.0352c.1641-.9902 1.125-1.6582 2.4727-1.6582 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-1.0195v-.9316h-.0938c-.3984.6738-1.0605 1.043-1.9102 1.043-1.201 0-2.1092-.7265-2.1092-1.875zm2.3203.9903c1.0371 0 1.793-.6797 1.793-1.582v-.5742l-1.6875.1055c-.9609.0586-1.3828.3984-1.3828 1.0254v.0117c0 .6386.5449 1.0136 1.2773 1.0136zm4.3926-7.4649c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1875 1.9219h1.0195v6.3164h-1.0195zm2.8213 0h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm6.8818 0h1.0195v.9609h.0938c.2812-.6797.8789-1.0723 1.7051-1.0723.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0195v-4.1309c0-.9316-.4277-1.3945-1.3184-1.3945-.8789 0-1.459.6621-1.459 1.4648v4.0605h-1.0195v-4.2891c0-.75-.5156-1.2363-1.3125-1.2363-.8262 0-1.4531.7207-1.4531 1.6113v3.9141h-1.0195v-6.3162zm10.0049 3.1816v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0116.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8047 0-2.8946-1.2656-2.8946-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2802 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3008-.0001-1.8458-.4806-1.8458-1.6876z"/></svg></span><span class="globalnav-link-text">Entertainment</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - accessories" class=" globalnav-item globalnav-item-accessories globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/shop/goto/buy_accessories" data-globalnav-item-name="accessories" data-topnav-flyout-trigger-compact="true" data-analytics-title="accessories" data-analytics-element-engagement="hover - accessories" aria-label="Accessories" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-accessories"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 67 44" width="67" xmlns="http://www.w3.org/2000/svg"><path d="m5.6603 23.5715h-3.3633l-.8496 2.4199h-1.1074l3.1172-8.4551h1.043l3.1172 8.4551h-1.1075zm-3.0527-.8965h2.7422l-1.3242-3.7734h-.0938zm10.0986-1.0664c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm6.5947 0c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm7.5796 2.748c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.212-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm6.0439 0c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm3.6357 3.2695c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7813 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9375h.0938c.1875-.6152.9141-1.0488 1.752-1.0488.1641 0 .375.0117.5039.0293v1.0078c-.082-.0234-.4453-.0586-.6445-.0586-.9609 0-1.6582.6445-1.6582 1.5352v3.9141h-1.0078v-6.3165zm4.2744-1.9219c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1992 1.9219h1.0078v6.3164h-1.0078zm8.001 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.2119-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399z"/></svg></span><span class="globalnav-link-text">Accessories</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - support" class=" globalnav-item globalnav-item-support globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="https://support.apple.com/en-hk/?cid=gn-ols-home-hp-tab" data-globalnav-item-name="support" data-topnav-flyout-trigger-compact="true" data-analytics-title="support" data-analytics-element-engagement="hover - support" data-analytics-exit-link="true" aria-label="Support" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-support"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 44 44" width="44" xmlns="http://www.w3.org/2000/svg"><path d="m42.1206 18.0337v1.635h1.406v.844h-1.406v3.574c0 .744.281 1.06.937 1.06.182 0 .282-.006.469-.023v.849c-.199.036-.392.059-.592.059-1.3 0-1.822-.48-1.822-1.687v-3.832h-1.019v-.844h1.019v-1.635zm-6.131 1.635h.961v.937h.093c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.008c-.082-.024-.445-.059-.644-.059-.961 0-1.659.644-1.659 1.535v3.914h-1.007zm-2.463 3.158c0-1.5-.674-2.361-1.869-2.361s-1.869.861-1.869 2.361c0 1.494.674 2.361 1.869 2.361s1.869-.867 1.869-2.361zm-4.781 0c0-2.033 1.113-3.27 2.912-3.27s2.912 1.237 2.912 3.27c0 2.027-1.113 3.27-2.912 3.27s-2.912-1.243-2.912-3.27zm-2.108 0c0-1.477-.692-2.361-1.846-2.361-1.143 0-1.863.908-1.863 2.361 0 1.447.72 2.361 1.857 2.361 1.16 0 1.852-.884 1.852-2.361zm1.043 0c0 1.975-1.049 3.27-2.655 3.27-.902 0-1.629-.393-1.974-1.061h-.094v3.059h-1.008v-8.426h.961v1.054h.094c.404-.726 1.16-1.166 2.021-1.166 1.612 0 2.655 1.284 2.655 3.27zm-8.048 0c0-1.477-.691-2.361-1.845-2.361-1.143 0-1.864.908-1.864 2.361 0 1.447.721 2.361 1.858 2.361 1.16 0 1.851-.884 1.851-2.361zm1.043 0c0 1.975-1.049 3.27-2.654 3.27-.902 0-1.629-.393-1.975-1.061h-.093v3.059h-1.008v-8.426h.961v1.054h.093c.405-.726 1.161-1.166 2.022-1.166 1.611 0 2.654 1.284 2.654 3.27zm-7.645 3.158h-.961v-.99h-.094c-.316.703-.99 1.102-1.957 1.102-1.418 0-2.156-.844-2.156-2.338v-4.09h1.008v3.844c0 1.136.422 1.664 1.43 1.664 1.113 0 1.722-.663 1.722-1.77v-3.738h1.008zm-11.69-2.209c.129.885.972 1.447 2.174 1.447 1.136 0 1.974-.615 1.974-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.529-.386-2.192-1.078-2.192-2.279 0-1.435 1.202-2.408 2.989-2.408 1.634 0 2.853.973 2.941 2.338h-1.06c-.147-.867-.862-1.383-1.916-1.383-1.125 0-1.87.562-1.87 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.44 2.455 1.119 2.455 2.361 0 1.553-1.224 2.543-3.158 2.543-1.793 0-3.029-.949-3.141-2.408z"/></svg></span><span class="globalnav-link-text">Support</span></span></a></li></ul></div></div></div></li><li data-topnav-flyout-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-item globalnav-search"><a role="button" id="globalnav-menubutton-link-search" href="/hk/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"/></svg></span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"><form action="/hk/search" method="get" class="globalnav-searchfield"><div class="globalnav-searchfield-wrapper"><input placeholder="Search apple.com" aria-label="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" class="globalnav-searchfield-input"/><input id="globalnav-searchfield-src" type="hidden" name="src" value/><input type="hidden" name="type" value/><input type="hidden" name="page" value/><input type="hidden" name="locale" value/><button aria-label="Clear search" tabindex="-1" type="button" class="globalnav-searchfield-reset"><span class="globalnav-image-regular"><svg height="14" viewBox="0 0 14 14" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m7 .0339a6.9661 6.9661 0 1 0 6.9661 6.9661 6.9661 6.9661 0 0 0 -6.9661-6.9661zm2.798 8.9867a.55.55 0 0 1 -.778.7774l-2.02-2.02-2.02 2.02a.55.55 0 0 1 -.7784-.7774l2.0206-2.0206-2.0204-2.02a.55.55 0 0 1 .7782-.7778l2.02 2.02 2.02-2.02a.55.55 0 0 1 .778.7778l-2.0203 2.02z"/></svg></span><span class="globalnav-image-compact"><svg height="16" viewBox="0 0 16 16" width="16" xmlns="http://www.w3.org/2000/svg"><path d="m0 8a8.0474 8.0474 0 0 1 7.9922-8 8.0609 8.0609 0 0 1 8.0078 8 8.0541 8.0541 0 0 1 -8 8 8.0541 8.0541 0 0 1 -8-8zm5.6549 3.2863 2.3373-2.353 2.3451 2.353a.6935.6935 0 0 0 .4627.1961.6662.6662 0 0 0 .6667-.6667.6777.6777 0 0 0 -.1961-.4706l-2.3451-2.3373 2.3529-2.3607a.5943.5943 0 0 0 .1961-.4549.66.66 0 0 0 -.6667-.6589.6142.6142 0 0 0 -.447.1961l-2.3686 2.3606-2.353-2.3527a.6152.6152 0 0 0 -.447-.1883.6529.6529 0 0 0 -.6667.651.6264.6264 0 0 0 .1961.4549l2.3451 2.3529-2.3451 2.353a.61.61 0 0 0 -.1961.4549.6661.6661 0 0 0 .6667.6667.6589.6589 0 0 0 .4627-.1961z" /></svg></span></button><button aria-label="Submit search" tabindex="-1" aria-hidden="true" type="submit" class="globalnav-searchfield-submit"><span class="globalnav-image-regular"><svg height="32" viewBox="0 0 30 32" width="30" xmlns="http://www.w3.org/2000/svg"><path d="m23.3291 23.3066-4.35-4.35c-.0105-.0105-.0247-.0136-.0355-.0235a6.8714 6.8714 0 1 0 -1.5736 1.4969c.0214.0256.03.0575.0542.0815l4.35 4.35a1.1 1.1 0 1 0 1.5557-1.5547zm-15.4507-8.582a5.6031 5.6031 0 1 1 5.603 5.61 5.613 5.613 0 0 1 -5.603-5.61z"/></svg></span><span class="globalnav-image-compact"><svg width="38" height="40" viewBox="0 0 38 40" xmlns="http://www.w3.org/2000/svg"><path d="m28.6724 27.8633-5.07-5.07c-.0095-.0095-.0224-.0122-.032-.0213a7.9967 7.9967 0 1 0 -1.8711 1.7625c.0254.03.0357.0681.0642.0967l5.07 5.07a1.3 1.3 0 0 0 1.8389-1.8379zm-18.0035-10.0033a6.5447 6.5447 0 1 1 6.545 6.5449 6.5518 6.5518 0 0 1 -6.545-6.5449z"/></svg></span></button></div><div role="status" aria-live="polite" data-topnav-searchresults-label="total results" class="globalnav-searchresults-count"></div></form><div class="globalnav-searchresults"></div></div></div></div></li><li id="globalnav-bag" data-analytics-region="bag" class="globalnav-item globalnav-bag"><div class="globalnav-bag-wrapper"><a role="button" id="globalnav-menubutton-link-bag" href="/hk/shop/goto/bag" aria-label="Shopping Bag" data-globalnav-item-name="bag" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" data-analytics-title="open - bag" class="globalnav-link globalnav-link-bag"><span class="globalnav-image-regular"><svg height="44" viewBox="0 0 14 44" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m11.3535 16.0283h-1.0205a3.4229 3.4229 0 0 0 -3.333-2.9648 3.4229 3.4229 0 0 0 -3.333 2.9648h-1.02a2.1184 2.1184 0 0 0 -2.117 2.1162v7.7155a2.1186 2.1186 0 0 0 2.1162 2.1167h8.707a2.1186 2.1186 0 0 0 2.1168-2.1167v-7.7155a2.1184 2.1184 0 0 0 -2.1165-2.1162zm-4.3535-1.8652a2.3169 2.3169 0 0 1 2.2222 1.8652h-4.4444a2.3169 2.3169 0 0 1 2.2222-1.8652zm5.37 11.6969a1.0182 1.0182 0 0 1 -1.0166 1.0171h-8.7069a1.0182 1.0182 0 0 1 -1.0165-1.0171v-7.7155a1.0178 1.0178 0 0 1 1.0166-1.0166h8.707a1.0178 1.0178 0 0 1 1.0164 1.0166z"/></svg></span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m13.4575 16.9268h-1.1353a3.8394 3.8394 0 0 0 -7.6444 0h-1.1353a2.6032 2.6032 0 0 0 -2.6 2.6v8.9232a2.6032 2.6032 0 0 0 2.6 2.6h9.915a2.6032 2.6032 0 0 0 2.6-2.6v-8.9231a2.6032 2.6032 0 0 0 -2.6-2.6001zm-4.9575-2.2768a2.658 2.658 0 0 1 2.6221 2.2764h-5.2442a2.658 2.658 0 0 1 2.6221-2.2764zm6.3574 13.8a1.4014 1.4014 0 0 1 -1.4 1.4h-9.9149a1.4014 1.4014 0 0 1 -1.4-1.4v-8.9231a1.4014 1.4014 0 0 1 1.4-1.4h9.915a1.4014 1.4014 0 0 1 1.4 1.4z"/></svg></span></a><span aria-hidden="true" data-analytics-title="open - bag" class="globalnav-bag-badge"><span class="globalnav-bag-badge-separator"></span><span class="globalnav-bag-badge-number">0</span><span class="globalnav-bag-badge-unit">+</span></span></div><div id="globalnav-submenu-bag" aria-labelledby="globalnav-menubutton-link-bag" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"></div></div></div></li></ul><div class="globalnav-menutrigger"><button id="globalnav-menutrigger-button" aria-controls="globalnav-list" aria-label="Menu" data-topnav-menu-label-open="Menu" data-topnav-menu-label-close="Close" data-topnav-flyout-trigger-compact="menu" class="globalnav-menutrigger-button"><svg width="18" height="18" viewBox="0 0 18 18"><polyline id="globalnav-menutrigger-bread-bottom" fill="none" stroke="currentColor" stroke-width="1.2" stroke-linecap="round" stroke-linejoin="round" points="2 12, 16 12" class="globalnav-menutrigger-bread globalnav-menutrigger-bread-bottom"><animate id="globalnav-anim-menutrigger-bread-bottom-open" attributeName="points" keyTimes="0;0.5;1" dur="0.24s" begin="indefinite" fill="freeze" calcMode="spline" keySplines="0.42, 0, 1, 1;0, 0, 0.58, 1" values=" 2 12, 16 12; 2 9, 16 9; 3.5 15, 15 3.5"></animate><animate id="globalnav-anim-menutrigger-bread-bottom-close" attributeName="points" keyTimes="0;0.5;1" dur="0.24s" begin="indefinite" fill="freeze" calcMode="spline" keySplines="0.42, 0, 1, 1;0, 0, 0.58, 1" values=" 3.5 15, 15 3.5; 2 9, 16 9; 2 12, 16 12"></animate></polyline><polyline id="globalnav-menutrigger-bread-top" fill="none" stroke="currentColor" stroke-width="1.2" stroke-linecap="round" stroke-linejoin="round" points="2 5, 16 5" class="globalnav-menutrigger-bread globalnav-menutrigger-bread-top"><animate id="globalnav-anim-menutrigger-bread-top-open" attributeName="points" keyTimes="0;0.5;1" dur="0.24s" begin="indefinite" fill="freeze" calcMode="spline" keySplines="0.42, 0, 1, 1;0, 0, 0.58, 1" values=" 2 5, 16 5; 2 9, 16 9; 3.5 3.5, 15 15"></animate><animate id="globalnav-anim-menutrigger-bread-top-close" attributeName="points" keyTimes="0;0.5;1" dur="0.24s" begin="indefinite" fill="freeze" calcMode="spline" keySplines="0.42, 0, 1, 1;0, 0, 0.58, 1" values=" 3.5 3.5, 15 15; 2 9, 16 9; 2 5, 16 5"></animate></polyline></svg></button></div></div></nav><div id="globalnav-curtain" class="globalnav-curtain"></div><div id="globalnav-placeholder" class="globalnav-placeholder"></div></div><script id="__ACGH_DATA__" type="application/json">{"props":{"globalNavData":{"locale":"en_HK","ariaLabel":"Global","analyticsAttributes":[{"name":"data-analytics-activitymap-region-id","value":"global nav"},{"name":"data-analytics-region","value":"global nav"}],"links":[{"id":"af9bd5aad6c9eed669630cb593b53b4effd08bc469cde2760f5c67b6805659e8","name":"apple","text":"Apple","url":"/hk/en/","ariaLabel":"Apple","submenuAriaLabel":"Apple menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 14 44\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m13.0729 17.6825a3.61 3.61 0 0 0 -1.7248 3.0365 3.5132 3.5132 0 0 0 2.1379 3.2223 8.394 8.394 0 0 1 -1.0948 2.2618c-.6816.9812-1.3943 1.9623-2.4787 1.9623s-1.3633-.63-2.613-.63c-1.2187 0-1.6525.6507-2.644.6507s-1.6834-.9089-2.4787-2.0243a9.7842 9.7842 0 0 1 -1.6628-5.2776c0-3.0984 2.014-4.7405 3.9969-4.7405 1.0535 0 1.9314.6919 2.5924.6919.63 0 1.6112-.7333 2.8092-.7333a3.7579 3.7579 0 0 1 3.1604 1.5802zm-3.7284-2.8918a3.5615 3.5615 0 0 0 .8469-2.22 1.5353 1.5353 0 0 0 -.031-.32 3.5686 3.5686 0 0 0 -2.3445 1.2084 3.4629 3.4629 0 0 0 -.8779 2.1585 1.419 1.419 0 0 0 .031.2892 1.19 1.19 0 0 0 .2169.0207 3.0935 3.0935 0 0 0 2.1586-1.1368z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"48\" viewBox=\"0 0 17 48\" width=\"17\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m15.5752 19.0792a4.2055 4.2055 0 0 0 -2.01 3.5376 4.0931 4.0931 0 0 0 2.4908 3.7542 9.7779 9.7779 0 0 1 -1.2755 2.6351c-.7941 1.1431-1.6244 2.2862-2.8878 2.2862s-1.5883-.734-3.0443-.734c-1.42 0-1.9252.7581-3.08.7581s-1.9611-1.0589-2.8876-2.3584a11.3987 11.3987 0 0 1 -1.9373-6.1487c0-3.61 2.3464-5.523 4.6566-5.523 1.2274 0 2.25.8062 3.02.8062.734 0 1.8771-.8543 3.2729-.8543a4.3778 4.3778 0 0 1 3.6822 1.841zm-6.8586-2.0456a1.3865 1.3865 0 0 1 -.2527-.024 1.6557 1.6557 0 0 1 -.0361-.337 4.0341 4.0341 0 0 1 1.0228-2.5148 4.1571 4.1571 0 0 1 2.7314-1.4078 1.7815 1.7815 0 0 1 .0361.373 4.1487 4.1487 0 0 1 -.9867 2.587 3.6039 3.6039 0 0 1 -2.5148 1.3236z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"apple home"}]},{"id":"3c73ce2513dcd407a1578f5c8757fbb666025e1285fbdc7907885a526f5355e7","name":"store","text":"Store","url":"/hk/shop/goto/store","ariaLabel":"Store","submenuAriaLabel":"Store menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 30 44\" width=\"30\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m26.5679 20.4629c1.002 0 1.67.738 1.693 1.857h-3.48c.076-1.119.779-1.857 1.787-1.857zm2.754 2.672v-.387c0-1.963-1.037-3.176-2.742-3.176-1.735 0-2.848 1.289-2.848 3.276 0 1.998 1.096 3.263 2.848 3.263 1.383 0 2.367-.668 2.66-1.746h-1.008c-.264.557-.814.856-1.629.856-1.072 0-1.769-.791-1.822-2.039v-.047zm-9.547-3.451h.96v.937h.094c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.007c-.082-.023-.445-.058-.644-.058-.961 0-1.659 1.098-1.659 1.535v3.914h-1.007zm-4.27 5.519c-1.195 0-1.869-.867-1.869-2.361 0-1.5.674-2.361 1.869-2.361 1.196 0 1.87.861 1.87 2.361 0 1.494-.674 2.361-1.87 2.361zm0-5.631c-1.798 0-2.912 1.237-2.912 3.27 0 2.027 1.114 3.269 2.912 3.269 1.799 0 2.913-1.242 2.913-3.269 0-2.033-1.114-3.27-2.913-3.27zm-5.478-1.475v1.635h1.407v.843h-1.407v3.575c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.849c-.199.035-.393.059-.592.059-1.301 0-1.822-.481-1.822-1.688v-3.832h-1.02v-.843h1.02v-1.635zm-8.103 5.694c.129.885.973 1.447 2.174 1.447 1.137 0 1.975-.615 1.975-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.53-.386-2.192-1.078-2.192-2.279 0-1.436 1.201-2.408 2.988-2.408 1.635 0 2.854.972 2.942 2.338h-1.061c-.146-.867-.861-1.383-1.916-1.383-1.125 0-1.869.562-1.869 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.439 2.455 1.119 2.455 2.361 0 1.553-1.225 2.543-3.158 2.543-1.793 0-3.03-.949-3.141-2.408z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"store"},{"name":"data-analytics-element-engagement","value":"hover - store"}]},{"id":"092324e6b52125edcb61592d57b383d50faac54847053b50c9c8f17fb1d2ca8e","name":"mac","text":"Mac","url":"/hk/en/mac/","ariaLabel":"Mac","submenuAriaLabel":"Mac menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 23 44\" width=\"23\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 0-2.1328-.7266-2.1328-1.8809zm4.125-.5859v-.5801l-1.6992.1113c-.9609.0645-1.3828.3984-1.3828 1.0312 0 .6445.5449 1.0195 1.2773 1.0195 1.0371.0001 1.8047-.6796 1.8047-1.5819zm6.958-2.0273c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"mac"},{"name":"data-analytics-element-engagement","value":"hover - mac"}]},{"id":"3728d4639c295f6258fa7dd07d2335a17e82203c1423d5a8bd36be96ed22c5be","name":"ipad","text":"iPad","url":"/hk/en/ipad/","ariaLabel":"iPad","submenuAriaLabel":"iPad menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 24 44\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 4.869h-1.863v-3.563h1.863c1.225 0 1.899.639 1.899 1.799 0 1.119-.697 1.764-1.899 1.764zm.276-4.5h-3.194v8.455h1.055v-3.018h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.611-1.108-2.736-2.707-2.736zm-6.064 8.454h1.008v-6.316h-1.008zm-.199-8.237c0-.387.316-.704.703-.704s.703.317.703.704c0 .386-.316.703-.703.703s-.703-.317-.703-.703z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"ipad"},{"name":"data-analytics-element-engagement","value":"hover - ipad"}]},{"id":"852ab52156c31a6f6610a0d65446c4de0a05c3b5308e7a76d558507c3bb00942","name":"iphone","text":"iPhone","url":"/hk/en/iphone/","ariaLabel":"iPhone","submenuAriaLabel":"iPhone menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 38 44\" width=\"38\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 2.338v4.09h-1.007v-3.844c0-1.119-.504-1.676-1.459-1.676-1.131 0-1.752.715-1.752 1.781v3.739h-1.008zm-6.015 4.87h1.863c1.202 0 1.899-.645 1.899-1.764 0-1.16-.674-1.799-1.899-1.799h-1.863zm2.139-4.5c1.599 0 2.707 1.125 2.707 2.736 0 1.582-1.131 2.701-2.719 2.701h-2.127v3.018h-1.055v-8.455zm-6.114 8.454h1.008v-6.316h-1.008zm-.2-8.238c0-.386.317-.703.703-.703.387 0 .704.317.704.703 0 .387-.317.704-.704.704-.386 0-.703-.317-.703-.704z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"iphone"},{"name":"data-analytics-element-engagement","value":"hover - iphone"}]},{"id":"d20e2db1f06bca4c39c0ac2bb9ea76c187f889e7a6ff389f17b86d3446e600ea","name":"watch","text":"Watch","url":"/hk/en/watch/","ariaLabel":"Watch","submenuAriaLabel":"Watch menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 35 44\" width=\"35\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 1.805-1.582zm-4.125.586c0-1.131.832-1.782 2.303-1.869l1.822-.112v-.574c0-.779-.486-1.207-1.43-1.207-.755 0-1.283.287-1.423.785h-1.02c.135-1.014 1.131-1.682 2.479-1.682 1.541 0 2.402.792 2.402 2.104v4.324h-.961v-.931h-.094c-.41.673-1.101 1.043-1.945 1.043-1.225 0-2.133-.727-2.133-1.881zm-7.684 1.769h-.996l-2.303-8.455h1.101l1.682 6.873h.07l1.893-6.873h1.066l1.893 6.873h.07l1.682-6.873h1.101l-2.302 8.455h-.996l-1.946-6.674h-.07z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"watch"},{"name":"data-analytics-element-engagement","value":"hover - watch"}]},{"id":"20ae4d1b99aa7838f269df85b7088aca7d00ed6cebcbf821d00b5b50de60671d","name":"vision","text":"Vision","url":"/hk/en/apple-vision-pro/","ariaLabel":"Vision","submenuAriaLabel":"Vision menu","images":[{"name":"regular","assetInline":"<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"34\" height=\"44\" viewBox=\"0 0 34 44\"><g id=\"en-US_globalnav_links_vision_image_large\"><rect id=\"box_\" width=\"34\" height=\"44\" fill=\"none\"/><path id=\"art_\" d=\"m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z\"/></g></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"vision"},{"name":"data-analytics-element-engagement","value":"hover - vision"}]},{"id":"1481f8888e149546956b0f13c2ccef9e2f79a0eb5fbe58e3a341404c378876f3","name":"airpods","text":"AirPods","url":"/hk/en/airpods/","ariaLabel":"AirPods","submenuAriaLabel":"AirPods menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 43 44\" width=\"43\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 1.693h-.996c-.135-.504-.627-.838-1.389-.838-.75 0-1.336.381-1.336.943 0 .434.352.704 1.096.885l.973.235c1.189.287 1.763.802 1.763 1.711 0 1.13-1.095 1.91-2.531 1.91-1.406 0-2.373-.674-2.484-1.723h1.037c.17.533.674.873 1.482.873.85 0 1.459-.404 1.459-.984 0-.434-.328-.727-1.002-.891l-1.084-.264c-1.183-.287-1.722-.796-1.722-1.71 0-1.049 1.013-1.84 2.355-1.84zm-6.665 5.631c-1.155 0-1.846-.885-1.846-2.362 0-1.471.697-2.361 1.846-2.361 1.142 0 1.857.914 1.857 2.361 0 1.459-.709 2.362-1.857 2.362zm1.834-8.028v3.504h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.269 0 1.987 1.037 3.27 2.654 3.27.873 0 1.623-.416 2.022-1.119h.094v1.007h.961v-8.824zm-9.001 8.028c-1.195 0-1.869-.868-1.869-2.362 0-1.5.674-2.361 1.869-2.361 1.196 0 1.869.861 1.869 2.361 0 1.494-.673 2.362-1.869 2.362zm0-5.631c-1.799 0-2.912 1.236-2.912 3.269 0 2.028 1.113 3.27 2.912 3.27s2.912-1.242 2.912-3.27c0-2.033-1.113-3.269-2.912-3.269zm-17.071 6.427h1.008v-6.316h-1.008zm-.199-8.238c0-.387.317-.703.703-.703.387 0 .703.316.703.703s-.316.703-.703.703c-.386 0-.703-.316-.703-.703zm-6.137 4.922 1.324-3.773h.093l1.325 3.773zm1.892-5.139h-1.043l-3.117 8.455h1.107l.85-2.42h3.363l.85 2.42h1.107zm14.868 4.5h-1.864v-3.562h1.864c1.224 0 1.898.639 1.898 1.799 0 1.119-.697 1.763-1.898 1.763zm.275-4.5h-3.193v8.455h1.054v-3.017h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.612-1.107-2.737-2.707-2.737z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"airpods"},{"name":"data-analytics-element-engagement","value":"hover - airpods"}]},{"id":"be7585875359afb171c77cdc59df30c65a41590c138c2807d1679cefe659d8f8","name":"tv-home","text":"TV & Home","url":"/hk/en/tv-home/","ariaLabel":"TV and Home","submenuAriaLabel":"TV and Home menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 65 44\" width=\"65\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m4.3755 26v-7.5059h-2.7246v-.9492h6.5039v.9492h-2.7246v7.5059zm7.7314 0-3.1172-8.4551h1.1074l2.4844 7.0898h.0938l2.4844-7.0898h1.1074l-3.1172 8.4551zm13.981-.8438c-.7207.6328-1.7109 1.002-2.7363 1.002-1.6816 0-2.8594-.9961-2.8594-2.4141 0-1.002.5449-1.7637 1.6758-2.3613.0762-.0352.2344-.1172.3281-.1641-.7793-.8203-1.0605-1.3652-1.0605-1.9805 0-1.084.9199-1.8926 2.1562-1.8926 1.248 0 2.1562.7969 2.1562 1.9043 0 .8672-.5215 1.5-1.8281 2.1855l2.1152 2.2734c.2637-.5273.3984-1.2188.3984-2.2734v-.1465h.9844v.1523c0 1.3125-.2344 2.2676-.6973 2.9824l1.4708 1.5764h-1.3242zm-4.541-1.4824c0 .9492.7676 1.5938 1.8984 1.5938.7676 0 1.5586-.3047 2.0215-.791l-2.3906-2.6133c-.0645.0234-.2168.0996-.2988.1406-.8145.4219-1.2305 1.0078-1.2305 1.6699zm3.2109-4.3886c0-.6562-.4746-1.1016-1.1602-1.1016-.6738 0-1.1543.457-1.1543 1.1133 0 .4688.2402.8789.9082 1.541 1.0313-.5274 1.4063-.9492 1.4063-1.5527zm13.5176 6.7148v-3.8496h-4.6406v3.8496h-1.0547v-8.4551h1.0547v3.6562h4.6406v-3.6562h1.0547v8.4551zm2.6455-3.1582c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7812 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9961h.0938c.2871-.7031.9199-1.1074 1.7637-1.1074.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0078v-4.1309c0-.9316-.4395-1.3887-1.3301-1.3887-.8789 0-1.4648.6562-1.4648 1.459v4.0606h-1.0078v-4.2891c0-.75-.5215-1.2305-1.3184-1.2305-.8262 0-1.4648.7148-1.4648 1.6055v3.9141h-1.0078v-6.3164zm15.5127 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"tv & home"},{"name":"data-analytics-element-engagement","value":"hover - tv & home"}]},{"id":"17fc1e2a631a9dcc1f85bc65b2dd544afd8973ccf13e835ea264f8a7449723dd","name":"entertainment","text":"Entertainment","url":"/hk/en/entertainment/","ariaLabel":"Entertainment","submenuAriaLabel":"Entertainment menu","images":[{"name":"regular","assetInline":"<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 77 44\" width=\"77\" height=\"44\"><path d=\"m0 17.4863h5.2383v.9492h-4.1836v2.7129h3.9668v.9375h-3.9668v2.9062h4.1836v.9492h-5.2383zm6.8994 2.1387h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2803 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4365-1.4942v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0117.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8046 0-2.8945-1.2656-2.8945-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9375h.0938c.2402-.6621.832-1.0488 1.6875-1.0488.1934 0 .4102.0234.5098.041v.9902c-.2109-.0352-.4043-.0586-.627-.0586-.9727 0-1.6641.6152-1.6641 1.541v3.9141h-1.0195zm4.9658 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3009-.0001-1.8458-.4806-1.8458-1.6876zm3.4658-.1231v-.0117c0-1.125.832-1.7754 2.3027-1.8633l1.8105-.1113v-.5742c0-.7793-.4746-1.2012-1.418-1.2012-.7559 0-1.2539.2812-1.418.7734l-.0059.0176h-1.0195l.0059-.0352c.1641-.9902 1.125-1.6582 2.4727-1.6582 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-1.0195v-.9316h-.0938c-.3984.6738-1.0605 1.043-1.9102 1.043-1.201 0-2.1092-.7265-2.1092-1.875zm2.3203.9903c1.0371 0 1.793-.6797 1.793-1.582v-.5742l-1.6875.1055c-.9609.0586-1.3828.3984-1.3828 1.0254v.0117c0 .6386.5449 1.0136 1.2773 1.0136zm4.3926-7.4649c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1875 1.9219h1.0195v6.3164h-1.0195zm2.8213 0h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm6.8818 0h1.0195v.9609h.0938c.2812-.6797.8789-1.0723 1.7051-1.0723.8555 0 1.4531.4512 1.7461 1.1074h.0938c.3398-.668 1.0605-1.1074 1.9336-1.1074 1.2891 0 2.0098.7383 2.0098 2.0625v4.3652h-1.0195v-4.1309c0-.9316-.4277-1.3945-1.3184-1.3945-.8789 0-1.459.6621-1.459 1.4648v4.0605h-1.0195v-4.2891c0-.75-.5156-1.2363-1.3125-1.2363-.8262 0-1.4531.7207-1.4531 1.6113v3.9141h-1.0195v-6.3162zm10.0049 3.1816v-.0059c0-1.9512 1.1133-3.2871 2.8301-3.2871s2.7598 1.2773 2.7598 3.1641v.3984h-4.5469c.0293 1.3066.75 2.0684 1.875 2.0684.8555 0 1.3828-.4043 1.5527-.7852l.0234-.0527h1.0195l-.0116.0469c-.2168.8555-1.1191 1.6992-2.6074 1.6992-1.8047 0-2.8946-1.2656-2.8946-3.2461zm1.0606-.5449h3.4922c-.1055-1.248-.7969-1.8398-1.7285-1.8398-.9376 0-1.6524.6386-1.7637 1.8398zm5.9912-2.6367h1.0195v.9492h.0938c.3164-.668.9082-1.0605 1.8398-1.0605 1.418 0 2.209.8379 2.209 2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465 1.7871v3.7383h-1.0195zm7.2802 4.6758v-3.832h-.9961v-.8438h.9961v-1.6348h1.0547v1.6348h1.3828v.8438h-1.3828v3.5742c0 .7441.2578 1.043.9141 1.043.1816 0 .2812-.0059.4688-.0234v.8672c-.1992.0352-.3926.0586-.5918.0586-1.3008-.0001-1.8458-.4806-1.8458-1.6876z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"entertainment"},{"name":"data-analytics-element-engagement","value":"hover - entertainment"}]},{"id":"2f1c2803f04e1f69d7b6b14c34a352bd9de1b1d9e9f60fad9d926fab5744773b","name":"accessories","text":"Accessories","url":"/hk/shop/goto/buy_accessories","ariaLabel":"Accessories","submenuAriaLabel":"Accessories menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 67 44\" width=\"67\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m5.6603 23.5715h-3.3633l-.8496 2.4199h-1.1074l3.1172-8.4551h1.043l3.1172 8.4551h-1.1075zm-3.0527-.8965h2.7422l-1.3242-3.7734h-.0938zm10.0986-1.0664c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm6.5947 0c-.1641-.627-.7207-1.1367-1.6289-1.1367-1.1367 0-1.8516.9082-1.8516 2.3379 0 1.459.7266 2.3848 1.8516 2.3848.8496 0 1.4414-.3926 1.6289-1.1074h1.0195c-.1816 1.1602-1.125 2.0156-2.6426 2.0156-1.7695 0-2.9004-1.2832-2.9004-3.293 0-1.9688 1.125-3.2461 2.8945-3.2461 1.5352 0 2.4727.9199 2.6484 2.0449zm7.5796 2.748c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.212-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm6.0439 0c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399zm3.6357 3.2695c0-2.0332 1.1133-3.2695 2.9121-3.2695s2.9121 1.2363 2.9121 3.2695c0 2.0273-1.1133 3.2695-2.9121 3.2695s-2.9121-1.2422-2.9121-3.2695zm4.7813 0c0-1.5-.6738-2.3613-1.8691-2.3613s-1.8691.8613-1.8691 2.3613c0 1.4941.6738 2.3613 1.8691 2.3613s1.8691-.8672 1.8691-2.3613zm2.5054-3.1582h.9609v.9375h.0938c.1875-.6152.9141-1.0488 1.752-1.0488.1641 0 .375.0117.5039.0293v1.0078c-.082-.0234-.4453-.0586-.6445-.0586-.9609 0-1.6582.6445-1.6582 1.5352v3.9141h-1.0078v-6.3165zm4.2744-1.9219c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031zm.1992 1.9219h1.0078v6.3164h-1.0078zm8.001 4.6816c-.293 1.0781-1.2773 1.7461-2.6602 1.7461-1.752 0-2.8477-1.2656-2.8477-3.2637 0-1.9863 1.1133-3.2754 2.8477-3.2754 1.7051 0 2.7422 1.2129 2.7422 3.1758v.3867h-4.541v.0469c.0527 1.248.75 2.0391 1.8223 2.0391.8145 0 1.3652-.2988 1.6289-.8555zm-4.459-2.0449h3.4805c-.0234-1.1191-.6914-1.8574-1.6934-1.8574-1.0078 0-1.7109.7383-1.7871 1.8574zm8.2119-2.748c1.3242 0 2.2441.6562 2.3789 1.6934h-.9961c-.1348-.5039-.627-.8379-1.3887-.8379-.75 0-1.3359.3809-1.3359.9434 0 .4336.3516.7031 1.0957.8848l.9727.2344c1.1895.2871 1.7637.8027 1.7637 1.7109 0 1.1309-1.0957 1.9102-2.5312 1.9102-1.4062 0-2.373-.6738-2.4844-1.7227h1.0371c.1699.5332.6738.873 1.4824.873.8496 0 1.459-.4043 1.459-.9844 0-.4336-.3281-.7266-1.002-.8906l-1.084-.2637c-1.1836-.2871-1.7227-.7969-1.7227-1.7109 0-1.0489 1.0137-1.8399 2.3555-1.8399z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"accessories"},{"name":"data-analytics-element-engagement","value":"hover - accessories"}]},{"id":"438f5a8ce7fd2222c46f987606676ec0b0ea825f557c569b338376f2979737ff","name":"support","text":"Support","url":"https://support.apple.com/en-hk/?cid=gn-ols-home-hp-tab","ariaLabel":"Support","submenuAriaLabel":"Support menu","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 44 44\" width=\"44\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m42.1206 18.0337v1.635h1.406v.844h-1.406v3.574c0 .744.281 1.06.937 1.06.182 0 .282-.006.469-.023v.849c-.199.036-.392.059-.592.059-1.3 0-1.822-.48-1.822-1.687v-3.832h-1.019v-.844h1.019v-1.635zm-6.131 1.635h.961v.937h.093c.188-.615.914-1.049 1.752-1.049.164 0 .375.012.504.03v1.008c-.082-.024-.445-.059-.644-.059-.961 0-1.659.644-1.659 1.535v3.914h-1.007zm-2.463 3.158c0-1.5-.674-2.361-1.869-2.361s-1.869.861-1.869 2.361c0 1.494.674 2.361 1.869 2.361s1.869-.867 1.869-2.361zm-4.781 0c0-2.033 1.113-3.27 2.912-3.27s2.912 1.237 2.912 3.27c0 2.027-1.113 3.27-2.912 3.27s-2.912-1.243-2.912-3.27zm-2.108 0c0-1.477-.692-2.361-1.846-2.361-1.143 0-1.863.908-1.863 2.361 0 1.447.72 2.361 1.857 2.361 1.16 0 1.852-.884 1.852-2.361zm1.043 0c0 1.975-1.049 3.27-2.655 3.27-.902 0-1.629-.393-1.974-1.061h-.094v3.059h-1.008v-8.426h.961v1.054h.094c.404-.726 1.16-1.166 2.021-1.166 1.612 0 2.655 1.284 2.655 3.27zm-8.048 0c0-1.477-.691-2.361-1.845-2.361-1.143 0-1.864.908-1.864 2.361 0 1.447.721 2.361 1.858 2.361 1.16 0 1.851-.884 1.851-2.361zm1.043 0c0 1.975-1.049 3.27-2.654 3.27-.902 0-1.629-.393-1.975-1.061h-.093v3.059h-1.008v-8.426h.961v1.054h.093c.405-.726 1.161-1.166 2.022-1.166 1.611 0 2.654 1.284 2.654 3.27zm-7.645 3.158h-.961v-.99h-.094c-.316.703-.99 1.102-1.957 1.102-1.418 0-2.156-.844-2.156-2.338v-4.09h1.008v3.844c0 1.136.422 1.664 1.43 1.664 1.113 0 1.722-.663 1.722-1.77v-3.738h1.008zm-11.69-2.209c.129.885.972 1.447 2.174 1.447 1.136 0 1.974-.615 1.974-1.453 0-.72-.527-1.177-1.693-1.47l-1.084-.282c-1.529-.386-2.192-1.078-2.192-2.279 0-1.435 1.202-2.408 2.989-2.408 1.634 0 2.853.973 2.941 2.338h-1.06c-.147-.867-.862-1.383-1.916-1.383-1.125 0-1.87.562-1.87 1.418 0 .662.463 1.043 1.629 1.342l.885.234c1.752.44 2.455 1.119 2.455 2.361 0 1.553-1.224 2.543-3.158 2.543-1.793 0-3.029-.949-3.141-2.408z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"support"},{"name":"data-analytics-element-engagement","value":"hover - support"},{"name":"data-analytics-exit-link","value":"true"}]}],"bag":{"analyticsAttributes":[{"name":"data-analytics-region","value":"bag"}],"open":{"url":"/hk/shop/goto/bag","images":[{"name":"regular","assetInline":"<svg height=\"44\" viewBox=\"0 0 14 44\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m11.3535 16.0283h-1.0205a3.4229 3.4229 0 0 0 -3.333-2.9648 3.4229 3.4229 0 0 0 -3.333 2.9648h-1.02a2.1184 2.1184 0 0 0 -2.117 2.1162v7.7155a2.1186 2.1186 0 0 0 2.1162 2.1167h8.707a2.1186 2.1186 0 0 0 2.1168-2.1167v-7.7155a2.1184 2.1184 0 0 0 -2.1165-2.1162zm-4.3535-1.8652a2.3169 2.3169 0 0 1 2.2222 1.8652h-4.4444a2.3169 2.3169 0 0 1 2.2222-1.8652zm5.37 11.6969a1.0182 1.0182 0 0 1 -1.0166 1.0171h-8.7069a1.0182 1.0182 0 0 1 -1.0165-1.0171v-7.7155a1.0178 1.0178 0 0 1 1.0166-1.0166h8.707a1.0178 1.0178 0 0 1 1.0164 1.0166z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"48\" viewBox=\"0 0 17 48\" width=\"17\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m13.4575 16.9268h-1.1353a3.8394 3.8394 0 0 0 -7.6444 0h-1.1353a2.6032 2.6032 0 0 0 -2.6 2.6v8.9232a2.6032 2.6032 0 0 0 2.6 2.6h9.915a2.6032 2.6032 0 0 0 2.6-2.6v-8.9231a2.6032 2.6032 0 0 0 -2.6-2.6001zm-4.9575-2.2768a2.658 2.658 0 0 1 2.6221 2.2764h-5.2442a2.658 2.658 0 0 1 2.6221-2.2764zm6.3574 13.8a1.4014 1.4014 0 0 1 -1.4 1.4h-9.9149a1.4014 1.4014 0 0 1 -1.4-1.4v-8.9231a1.4014 1.4014 0 0 1 1.4-1.4h9.915a1.4014 1.4014 0 0 1 1.4 1.4z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-title","value":"open - bag"}],"ariaLabel":"Shopping Bag"},"close":{"analyticsAttributes":[{"name":"data-analytics-click","value":"prop3:close - bag"},{"name":"data-analytics-title","value":"close - bag"}],"ariaLabel":"Close"},"badge":{"ariaLabel":"Shopping Bag with item count : {%BAGITEMCOUNT%}"},"storeApiUrl":"/[storefront]/shop/bag/status"},"search":{"analyticsAttributes":[{"name":"data-analytics-region","value":"search"}],"open":{"url":"/hk/search","images":[{"name":"regular","assetInline":"<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"15px\" height=\"44px\" viewBox=\"0 0 15 44\">\n<path d=\"M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z\"/>\n</svg>\n"},{"name":"compact","assetInline":"<svg height=\"48\" viewBox=\"0 0 17 48\" width=\"17\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z\"/></svg>"}],"ariaLabel":"Search apple.com","analyticsAttributes":[{"name":"data-analytics-title","value":"open - search field"}]},"close":{"ariaLabel":"Close"},"input":{"placeholderTextRegular":"Search apple.com","placeholderTextCompact":"Search","ariaLabel":"Search apple.com"},"submit":{"images":[{"name":"regular","assetInline":"<svg height=\"32\" viewBox=\"0 0 30 32\" width=\"30\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m23.3291 23.3066-4.35-4.35c-.0105-.0105-.0247-.0136-.0355-.0235a6.8714 6.8714 0 1 0 -1.5736 1.4969c.0214.0256.03.0575.0542.0815l4.35 4.35a1.1 1.1 0 1 0 1.5557-1.5547zm-15.4507-8.582a5.6031 5.6031 0 1 1 5.603 5.61 5.613 5.613 0 0 1 -5.603-5.61z\"/></svg>"},{"name":"compact","assetInline":"<svg width=\"38\" height=\"40\" viewBox=\"0 0 38 40\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m28.6724 27.8633-5.07-5.07c-.0095-.0095-.0224-.0122-.032-.0213a7.9967 7.9967 0 1 0 -1.8711 1.7625c.0254.03.0357.0681.0642.0967l5.07 5.07a1.3 1.3 0 0 0 1.8389-1.8379zm-18.0035-10.0033a6.5447 6.5447 0 1 1 6.545 6.5449 6.5518 6.5518 0 0 1 -6.545-6.5449z\"/></svg>"}],"ariaLabel":"Submit search"},"reset":{"images":[{"name":"regular","assetInline":"<svg height=\"14\" viewBox=\"0 0 14 14\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m7 .0339a6.9661 6.9661 0 1 0 6.9661 6.9661 6.9661 6.9661 0 0 0 -6.9661-6.9661zm2.798 8.9867a.55.55 0 0 1 -.778.7774l-2.02-2.02-2.02 2.02a.55.55 0 0 1 -.7784-.7774l2.0206-2.0206-2.0204-2.02a.55.55 0 0 1 .7782-.7778l2.02 2.02 2.02-2.02a.55.55 0 0 1 .778.7778l-2.0203 2.02z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"16\" viewBox=\"0 0 16 16\" width=\"16\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m0 8a8.0474 8.0474 0 0 1 7.9922-8 8.0609 8.0609 0 0 1 8.0078 8 8.0541 8.0541 0 0 1 -8 8 8.0541 8.0541 0 0 1 -8-8zm5.6549 3.2863 2.3373-2.353 2.3451 2.353a.6935.6935 0 0 0 .4627.1961.6662.6662 0 0 0 .6667-.6667.6777.6777 0 0 0 -.1961-.4706l-2.3451-2.3373 2.3529-2.3607a.5943.5943 0 0 0 .1961-.4549.66.66 0 0 0 -.6667-.6589.6142.6142 0 0 0 -.447.1961l-2.3686 2.3606-2.353-2.3527a.6152.6152 0 0 0 -.447-.1883.6529.6529 0 0 0 -.6667.651.6264.6264 0 0 0 .1961.4549l2.3451 2.3529-2.3451 2.353a.61.61 0 0 0 -.1961.4549.6661.6661 0 0 0 .6667.6667.6589.6589 0 0 0 .4627-.1961z\" /></svg>"}],"ariaLabel":"Clear search"},"results":{"ariaLabel":"total results"},"defaultLinks":{"title":"Quick Links","images":[{"name":"regular","assetInline":"<svg height=\"16\" viewBox=\"0 0 9 16\" width=\"9\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m8.6124 8.1035-2.99 2.99a.5.5 0 0 1 -.7071-.7071l2.1366-2.1364h-6.316a.5.5 0 0 1 0-1h6.316l-2.1368-2.1367a.5.5 0 0 1 .7071-.7071l2.99 2.99a.5.5 0 0 1 .0002.7073z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"25\" viewBox=\"0 0 13 25\" width=\"13\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m12.3577 13.4238-4.4444 4.4444a.6.6 0 0 1 -.8486-.8477l3.37-3.37h-9.3231a.65.65 0 0 1 0-1.3008h9.3232l-3.37-3.37a.6.6 0 0 1 .8486-.8477l4.4444 4.4444a.5989.5989 0 0 1 -.0001.8474z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-region","value":"defaultlinks search"}]},"defaultLinksApiUrl":"/search-services/suggestions/defaultlinks/","suggestedLinks":{"title":"Suggested Links","images":[{"name":"regular","assetInline":"<svg height=\"16\" viewBox=\"0 0 9 16\" width=\"9\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m8.6124 8.1035-2.99 2.99a.5.5 0 0 1 -.7071-.7071l2.1366-2.1364h-6.316a.5.5 0 0 1 0-1h6.316l-2.1368-2.1367a.5.5 0 0 1 .7071-.7071l2.99 2.99a.5.5 0 0 1 .0002.7073z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"25\" viewBox=\"0 0 13 25\" width=\"13\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m12.3577 13.4238-4.4444 4.4444a.6.6 0 0 1 -.8486-.8477l3.37-3.37h-9.3231a.65.65 0 0 1 0-1.3008h9.3232l-3.37-3.37a.6.6 0 0 1 .8486-.8477l4.4444 4.4444a.5989.5989 0 0 1 -.0001.8474z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-region","value":"suggested links"}]},"suggestedSearches":{"title":"Suggested Searches","images":[{"name":"regular","assetInline":"<svg height=\"16\" viewBox=\"0 0 9 16\" width=\"9\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m8.6235 11.2266-2.2141-2.2142a3.43 3.43 0 0 0 .7381-2.1124 3.469 3.469 0 1 0 -1.5315 2.8737l2.23 2.23a.55.55 0 0 0 .7773-.7773zm-7.708-4.3266a2.7659 2.7659 0 1 1 2.7657 2.766 2.7694 2.7694 0 0 1 -2.7657-2.766z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"25\" viewBox=\"0 0 13 25\" width=\"13\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m12.3936 17.7969-3.1231-3.1231a4.83 4.83 0 0 0 1.023-2.9541 4.89 4.89 0 1 0 -2.1806 4.059v.0006l3.1484 3.1484a.8.8 0 0 0 1.1319-1.1308zm-10.9536-6.0769a3.9768 3.9768 0 1 1 3.976 3.9773 3.981 3.981 0 0 1 -3.976-3.9773z\"/></svg>"}],"analyticsAttributes":[{"name":"data-analytics-region","value":"suggested search"}]},"suggestionsApiUrl":"/search-services/suggestions/"},"segmentbar":{"dataStrings":{"view":"{%STOREFRONT%} Store Home","exit":"Exit","segments":{"smb":"Business Store Home","eduInd":"Education Store Home","other":"Store Home"}}},"menu":{"open":{"ariaLabel":"Menu"},"close":{"ariaLabel":"Close"},"back":{"ariaLabel":"Main menu","images":[{"name":"compact","assetInline":"<svg height=\"48\" viewBox=\"0 0 9 48\" width=\"9\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m1.5618 24.0621 6.5581-6.4238c.2368-.2319.2407-.6118.0088-.8486-.2324-.2373-.6123-.2407-.8486-.0088l-7 6.8569c-.1157.1138-.1807.2695-.1802.4316.001.1621.0674.3174.1846.4297l7 6.7241c.1162.1118.2661.1675.4155.1675.1577 0 .3149-.062.4326-.1846.2295-.2388.2222-.6187-.0171-.8481z\"/></svg>"}]}},"submenu":{"open":{"images":[{"name":"regular","assetInline":"<svg height=\"10\" viewBox=\"0 0 10 10\" width=\"10\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m4.6725 6.635-2.655-2.667a.445.445 0 0 1 -.123-.304.4331.4331 0 0 1 .427-.439h.006a.447.447 0 0 1 .316.135l2.357 2.365 2.356-2.365a.458.458 0 0 1 .316-.135.433.433 0 0 1 .433.433v.006a.4189.4189 0 0 1 -.123.3l-2.655 2.671a.4451.4451 0 0 1 -.327.14.464.464 0 0 1 -.328-.14z\"/></svg>"},{"name":"compact","assetInline":"<svg height=\"48\" viewBox=\"0 0 9 48\" width=\"9\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"m7.4382 24.0621-6.5581-6.4238c-.2368-.2319-.2407-.6118-.0088-.8486.2324-.2373.6123-.2407.8486-.0088l7 6.8569c.1157.1138.1807.2695.1802.4316-.001.1621-.0674.3174-.1846.4297l-7 6.7242c-.1162.1118-.2661.1675-.4155.1675-.1577 0-.3149-.062-.4326-.1846-.2295-.2388-.2222-.6187.0171-.8481l6.5537-6.2959z\"/></svg>"}]}},"textDirection":"ltr","wwwDomain":"www.apple.com","searchUrlPath":"/hk/search","storeUrlPath":"/hk","hasAbsoluteUrls":false,"hasShopRedirectUrls":false,"analyticsType":"marcom","storeApiKey":"","submenuApiUrl":"/api-www/global-elements/global-header/v1/flyouts"},"config":{"acGlobalHeaderVersion":"ac-globalheader-183-20240326-144320"}}}</script> <script type="text/javascript" src="https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js"></script> <script src="/metrics/ac-analytics/2.21.0/scripts/ac-analytics.js" type="text/javascript" charset="utf-8"></script> </div> <input type="checkbox" id="ac-ln-menustate" class="ac-ln-menustate"/> <div id="ac-ln-sticky-placeholder" class="css-sticky"></div> <nav id="ac-localnav" class="no-js ac-localnav ac-localnav-scrim ac-localnav-dark" lang="en-HK" role="navigation" aria-label="Newsroom" data-analytics-region="local nav" data-sticky> <div class="ac-ln-wrapper"> <div class="ac-ln-background"></div> <div class="ac-ln-content"> <span class="ac-ln-title">  <a href="/hk/en/newsroom/" data-analytics-title="product index">Newsroom</a>  </span> <div class="ac-ln-menu"> <div class="ac-ln-menu-tray"> <ul class="ac-ln-menu-items"> <li class="ac-ln-menu-item"> <a class="ac-ln-menu-link local-nav-link" href="/hk/en/newsroom/apple-services/" data-analytics-title="apple services">Apple Services</a> </li> <li class="ac-ln-menu-item"> <a class="ac-ln-menu-link local-nav-link" href="/hk/en/newsroom/apple-stories/" data-analytics-title="apple stories">Apple Stories</a> </li> </ul> </div> <div class="ac-ln-actions"> <div class="ac-ln-action ac-ln-action-menucta"> <button class="ac-ln-menucta-anchor ac-ln-menucta-anchor-open" id="ac-ln-menustate-open"> <span class="ac-ln-menucta-anchor-label">Open Newsroom navigation</span> </button> <button class="ac-ln-menucta-anchor ac-ln-menucta-anchor-close" id="ac-ln-menustate-close"> <span class="ac-ln-menucta-anchor-label">Close Newsroom navigation</span> </button> <label for="ac-ln-menustate" class="ac-ln-menucta"> <span class="ac-ln-menucta-chevron"></span> </label> </div> <div class="ac-ln-action ac-ln-action-button"> <div class="nr-sf-content"> <button class="nr-sf-link" type="button" aria-expanded="false">Search <span>Newsroom</span></button> <button class="close-btn" type="button">Close</button> </div> </div> </div> </div> </div> <div id="search-tray" class="search-tray"> <div class="search-wrapper"> <form class="search-form" action="/hk/en/newsroom/search/" method="get"> <div class="search-form-wrapper"> <span class="icon icon-search"></span> <input value="" type="text" class="search-form-input" placeholder="Search Newsroom" name="q" aria-label="Search Newsroom" autocomplete="off" autocorrect="off" autocapitalize="off"/> <button class="search-form-close icon icon-resetsolid" type="button" aria-label="Close Search"></button> </div> <div class="a11y localnav-results-count" data-localnav-results-label="total results" id="valuestatus" role="status" aria-live="polite"></div> </form> </div> <div class="search-content"> <div class="quicklinks-content" data-analytics-activitymap-region-id="quick links search"> </div> <div class="suggestions-content"> <div class="articles"> <h2 id="suggested-articles"></h2> <ul class="search-group suggested" data-analytics-activitymap-region-id="suggested articles search"> </ul> </div> <div class="searches"> <h2 id="suggested-searches"></h2> <ul class="search-group suggested" data-analytics-activitymap-region-id="suggested searches"> </ul> </div> </div> </div> </div> </div> </nav> <div id="search-curtain" class="search-curtain"></div> <script type="text/javascript" src="/ac/localnav/4/scripts/ac-localnav.built.js"></script> <div> </div> <main id="main" class="main" role="main"> <script> (function () { 'use strict'; try { var ac_analytics = require('@marcom/ac-analytics'); ac_analytics.createBasicObserverSuite({ page: { data: { eVar85: '10-28-2024', eVar86: '2' } } }); } catch (e) { // } })(); </script> <span id="opens-in-new-window" class="large-hide">opens in new window</span> <section> <article class="article" data-analytics-activitymap-region-id="article"> <section class="fullbleedsticky fullbleedsticky-header fullbleedsticky-as " data-component-list="FullbleedSticky LocalnavTransformer" data-localnav-transformer-breakpoint-mask="ML" data-analytics-section-engagement="name:Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image hero"> <div class="animation"> <div class="content"> <div class="curtain"></div> <picture class="viewport-picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.medium_2x.jpg 2x"/> <source media="(min-width: 1442px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.xlarge.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.xlarge_2x.jpg 2x"/> <img class="viewport-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image.jpg.large_2x.jpg 2x" aria-hidden="true" alt=""/> </picture> <div class="scrollfade"> <div class="springin"> <div class="featured-header featured-header-as"> <span class="logo-vo-wrapper"> <span class="logo-vo-text">apple stories</span> <svg class="logo-as" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 306 64"> <g fill="#000" fill-rule="nonzero"> <path d="M38.634 15.032c-5.258-.393-9.719 2.97-12.207 2.97-2.525 0-6.417-2.885-10.545-2.806-5.42.08-10.415 3.189-13.21 8.095-5.63 9.879-1.438 24.517 4.045 32.534 2.682 3.917 5.881 8.331 10.083 8.17 4.044-.16 5.575-2.644 10.463-2.644 4.886 0 6.265 2.645 10.541 2.566 4.354-.082 7.111-3.999 9.774-7.938 3.081-4.546 4.347-8.949 4.422-9.182-.096-.036-8.486-3.291-8.57-13.064-.075-8.17 6.596-12.097 6.9-12.286-3.786-5.639-9.636-6.26-11.696-6.415Z"></path> <path d="M35.594 10.375C37.837 7.63 39.347 3.805 38.931 0c-3.228.13-7.133 2.178-9.449 4.923-2.073 2.432-3.895 6.326-3.4 10.052 3.598.28 7.271-1.852 9.512-4.6ZM69.863 46.816c.813 5.85 6.34 9.37 14.146 9.37 7.439 0 12.764-3.847 12.764-9.124 0-4.583-3.09-7.446-10.935-9.164l-6.382-1.35C67.708 34.051 62.383 28.57 62.383 20.06c0-10.105 8.82-17.06 21.3-17.06 12.439 0 20.935 7.078 21.22 17.388h-8.82c-.57-5.933-5.407-9.574-12.521-9.574-6.87 0-11.911 3.355-11.911 8.756 0 4.295 3.008 7.16 10.61 8.795l6.423 1.35C100.96 32.335 106 37.286 106 45.876 106 57.005 97.301 64 83.642 64 70.39 64 61.57 57.332 61 46.817h8.863ZM123.93 10v10.28H132v7.06h-8.07v23.944c0 3.757 1.613 5.45 5.165 5.45.887 0 2.3-.083 2.864-.207v7.06c-.968.248-2.905.413-4.841.413-8.595 0-11.944-3.344-11.944-11.725V27.339H109v-7.06h6.174V10h8.756ZM137 41.48C137 27.538 145.175 19 157.5 19S178 27.538 178 41.48C178 55.46 169.866 64 157.5 64S137 55.461 137 41.48Zm32-.501C169 31.469 164.466 26 157.5 26S146 31.47 146 40.979C146 50.531 150.534 56 157.5 56c7.008 0 11.5-5.47 11.5-15.021ZM184 19.7h8.424v7.367h.204C194.06 22.005 197.903 19 202.974 19c1.268 0 2.373.206 3.026.33v8.272c-.695-.288-2.249-.493-3.966-.493-5.684 0-9.2 3.828-9.2 9.96V63H184V19.7ZM211 9c0-2.782 2.24-5 5-5s5 2.218 5 5c0 2.742-2.24 5-5 5s-5-2.258-5-5Zm1 11h9v43h-9V20ZM265.513 50.43C264.296 58.35 256.91 64 247.13 64 234.588 64 227 55.38 227 41.685 227 28.075 234.71 19 246.764 19 258.614 19 266 27.497 266 40.654v3.053h-30.153v.536c0 7.548 4.463 12.538 11.485 12.538 4.992 0 8.685-2.557 9.862-6.352h8.32v.001ZM236 37h21c-.2-6.463-4.272-11-10.3-11-6.03 0-10.26 4.617-10.7 11ZM288.46 19c9.878 0 16.29 5.61 16.572 13.612h-8.185c-.484-4.207-3.508-6.847-8.387-6.847-4.718 0-7.863 2.351-7.863 5.816 0 2.722 1.936 4.578 6.532 5.65l6.895 1.61C302.694 40.902 306 44.367 306 50.636 306 58.556 298.783 64 288.783 64c-10.605 0-16.976-5.32-17.783-13.57h8.63c.806 4.537 3.83 6.765 9.153 6.765 5.241 0 8.467-2.227 8.467-5.774 0-2.805-1.573-4.456-6.21-5.528l-6.894-1.649c-8.065-1.897-12.057-5.856-12.057-12.168C272.088 24.321 278.7 19 288.459 19Z"></path> </g> </svg> </span> <div class="pagetitle component"> <div class="component-content"> <h1 class="hero-headline"> Inside the Audio Lab: <br />How Apple developed the world’s first end‑to‑end hearing health experience </h1> </div> </div> <div class="featured-subhead component"> <div class="component-content"></div> </div> </div> </div> </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01.zip" class="icon icon-arrowdncirfill icon-adjusted" download data-analytics-title="download image - Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image" aria-label="Download image, A person is shown in a chamber surrounded by speakers inside Apple’s Audio Lab."> Download image </a> <div class="image-description"> <div class="image-caption">At Apple’s Audio Lab in Cupertino, California, acoustic engineers are developing groundbreaking features on every Apple product with a speaker or microphone, including the new hearing health experience on AirPods Pro 2. </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-01.zip" class="icon icon-arrowdown nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-Fantasia-Lab-01_Full-Bleed-Image" aria-label="Download media, A person is shown in a chamber surrounded by speakers inside Apple’s Audio Lab."></a> </div> </div> </div> </section> <div class="articleshare articleshare-datepill" data-component-list="ShareSheet" data-clipboard-text="Copied to clipboard" data-analytics-activitymap-region-id="sharesheet"> <div class="component"> <div class="component-content"> <div class="category-eyebrow"> <span class="category-eyebrow__category category_pill pill pill-accent4">health</span> <span class="category-eyebrow__date">28 October 2024</span> </div> <div class="sharesheet-content tooltip-wrapper"> <div class="sharesheet-options-open"> <button type="button" class="icon-share icon" aria-label="Open share options"> </button> </div> <ul class="sharesheet-options" data-analytics-content="Inside the Audio Lab: How Apple developed the world’s first end‑to‑end hearing health experience"> <li class="social-option"> <button class="icon icon-facebook social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via Facebook" aria-label="Share this article via Facebook (opens in new window)"> </button> </li> <li class="social-option"> <button class="icon icon-twitter social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via X" data-description="" aria-label="Share this article via X (opens a new window)"> </button> </li> <li class="social-option"> <button class="icon icon-mail social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-title="How Apple developed the world’s first end-to-end hearing health experience - Apple" data-description="" data-analytics-title="Share via mail" aria-label="Share this article via Mail (opens in new window)"> </button> </li> <li class="social-option"> <button class="icon icon-link social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via link" aria-label="Share via link"> </button> </li> </ul> <div class="sharesheet-options-close"> <button class="icon icon-close" title="close sharesheet" aria-label="close share"> </button> </div> <div class="sharesheet-link-container" aria-hidden="true"> <div class="sharesheet-link-content"> <input class="link-text" value="https://nr.apple.com/dY3s4D6LC0" tabindex="-1" readonly/> <button class="icon icon-close sharesheet-link-close" title="close" aria-label="close link" tabindex="-1"> </button> </div> </div> </div> </div> </div> </div> <div class="sosumi text component"> <div class="component-content"> <em>The new hearing health features on AirPods Pro 2 are not available in all regions. Hearing Test and Hearing Aid features are regulated health features that require regulatory approval and will be offered after authorization is received. For more information, visit <a target="_blank" href="https://www.apple.com/hk/en/airpods-pro/feature-availability/">apple.com/hk/en/airpods-pro/feature-availability/</a>.</em> </div> </div> <div class="pagebody text component dropcaps"> <div class="component-content"> <div class="pagebody-copy"> Apple’s state-of-the-art Audio Lab in Cupertino, California, supports the innovative work of its acoustic engineers. They use the lab to conduct user studies in various listening rooms and test new features in its anechoic chambers, which completely absorb reflective sounds and isolate external noise.</div> <div class="pagebody-copy"> The Audio Lab is the hub for the design, measurement, tuning, and validation of all of Apple’s products with speakers or microphones. It’s also the center for Apple’s multiyear, cross-team collaboration to build the groundbreaking new <a href="https://www.apple.com/hk/en/newsroom/2024/09/apple-introduces-groundbreaking-health-features/" target="_blank">hearing health features on AirPods Pro 2</a>. Available today as a free software update,<sup>1</sup> the end-to-end experience helps minimize exposure to loud environmental noise with Hearing Protection, track hearing with an at-home Hearing Test, and receive assistance for perceived mild to moderate hearing loss using AirPods Pro as a clinical-grade Hearing Aid.</div> </div> </div> <figure class="image component image-inline body-copy-wide" aria-label="Media, AirPods Pro 2."> <div class="component-content"> <div class="image-sharesheet" data-analytics-activitymap-region-id="Apple-Audio-Lab-AirPods-Pro-2_inline"> <style type='text/css'> .image-be38bd29064a6bb5d97017dbfa819e47 { width: 100%; padding-top: 100.0%; height: auto; } @media only screen and (max-width: 1068px) { .image-be38bd29064a6bb5d97017dbfa819e47 { width: 100%; padding-top: 100.0%; height: auto; } } @media only screen and (max-width: 734px) { .image-be38bd29064a6bb5d97017dbfa819e47 { width: 100%; padding-top: 100.0%; height: auto; } } </style> <div class='image-be38bd29064a6bb5d97017dbfa819e47 image-asset'> <picture class="picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.medium_2x.jpg 2x"/> <img class="picture-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2_inline.jpg.large_2x.jpg 2x" alt="AirPods Pro 2."/> </picture> </div> </div> <div class="image-description"> <div class="image-caption"> A free software update for AirPods Pro 2 helps users minimize their exposure to loud environmental noise with Hearing Protection, track hearing health with an at-home Hearing Test, and receive assistance for perceived mild to moderate hearing loss using the Hearing Aid feature. </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-AirPods-Pro-2.zip" class="icon-arrowdown icon nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-AirPods-Pro-2_inline" aria-label="Download media, AirPods Pro 2."></a> </div> </div> </figure> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> According to the World Health Organization, approximately 1.5 billion people around the world are living with hearing loss. “Hearing loss affects individuals in every region and country, yet often goes unrecognized. Hearing is a core component of communication for so many and is an important factor for health and wellbeing,” says Shelly Chadha, M.D., the World Health Organization’s technical lead for hearing. “Technology can play an important role in raising awareness and providing intervention options for those affected by hearing loss.”</div> <div class="pagebody-copy"> “Every person’s hearing is different, so we created an innovative, end-to-end hearing health experience that addresses this variability in a way that’s both simple to use and adaptable to a wide range of needs. That’s especially important because hearing loss affects people of all ages with different levels of tech savviness,” says Sumbul Desai, M.D., Apple’s vice president of Health. “With the Hearing Aid feature, we wanted to build something so intuitive, it felt like an extension of your senses. We knew the results would literally change people’s lives — and democratize access to treatment for a condition that affects more than a billion people.”</div> <div class="pagebody-copy"> Engineers used highly specialized spaces across the Audio Lab to help make these breakthrough features possible.</div> <div class="pagebody-copy"> “From the quietest sounds we can hear for the Hearing Test feature, to speech in noisy restaurants for the Hearing Aid feature, and even concert levels for Hearing Protection, we can bring the real world into our acoustics facilities with playback of calibrated soundscapes from all over the world, or take accurate acoustic measurements at the touch of a button,” says Kuba Mazur, Apple’s hearing health lead engineer within Acoustics Engineering.</div> </div> </div> <section class="fullbleedsticky " data-component-list="FullbleedSticky LocalnavTransformer" data-localnav-transformer-breakpoint-mask="ML" data-analytics-section-engagement="name:Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image caption"> <div class="animation"> <div class="content"> <div class="curtain"></div> <picture class="viewport-picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.medium_2x.jpg 2x"/> <source media="(min-width: 1442px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.xlarge.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.xlarge_2x.jpg 2x"/> <img class="viewport-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image.jpg.large_2x.jpg 2x" aria-hidden="true" alt=""/> </picture> <div class="scrollfade"> <div class="springin"> <div class="image-description"> <div class="image-caption"> Longwave, Apple’s largest anechoic chamber, includes a custom-built loudspeaker and microphone arc that can measure how sound interacts with the human body. </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room.zip" class="icon icon-arrowdown nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image" aria-label="Download media, A team member stands in front of a seated participant inside Longwave at Apple’s Audio Lab."></a> </div> </div> </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Space-Echo-Room.zip" class="icon icon-arrowdncirfill icon-adjusted" download data-analytics-title="download image - Apple-Audio-Lab-Space-Echo-Room_Full-Bleed-Image" aria-label="Download image, A team member stands in front of a seated participant inside Longwave at Apple’s Audio Lab."> Download image </a> </div> </div> </section> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> The Longwave anechoic chamber was built on a separate foundation that uses springs to isolate it from the rest of the lab, allowing for accurate sound measurements without any noise or vibration disturbances. The chamber includes a custom-built loudspeaker and microphone arc that can measure head-related transfer functions, or in other words, how sound interacts with the human body. Having both the loudspeaker and microphone arrays within this chamber makes it a unique space with many applications, including AirPods, iPhone, and HomePod development.</div> <div class="pagebody-copy"> “Your ears are natural amplifiers, each uniquely shaped and often slightly asymmetric,” Mazur continues. “When sound reaches one ear first before the other, it creates a time difference in how we perceive sound. This is important for us to understand so we can build experiences that accurately represent the sounds in your environment. And we do this in our anechoic chambers by having someone sit in a rotating chair with AirPods Pro to capture the audio.”</div> <div class="pagebody-copy"> On the other side of the Audio Lab, to ensure the highest sound quality in every audio product Apple makes, the Fantasia Lab uses a spherical array of 50 loudspeakers to simulate hundreds of real-world sound scenes — like a shopping mall, busy street, or travel on an airplane — in a tightly controlled, evenly distributed sound field.</div> </div> </div> <div class="video component video-hero body-copy-wide"> <div class="component-content"> <div class="video-container" data-component-list="ScrollAnimationDefault VideoPlayer"> <video data-auto-ac-video src="/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health-video_16x9.m3u8" poster="/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/posters/Apple-Audio-Lab-Hearing-Health-video_571x321.jpg.large.jpg" preload="auto" data-optimize-url data-text-tracks="{"mode":"hidden","src":"","srclang":"en"}" data-ac-video-options="{"responsive":"true","sharing":{"allowEmbed":true,"description":"In the Fantasia Lab, one of Apple\u2019s larger anechoic chambers uses a spherical array of 50 loudspeakers to simulate hundreds of real-world sound scenes in a tightly controlled, evenly distributed sound field.","videoid":"72c6488f7c248d1dcdb6a0eb85b6ed28","originatorUrl":"https://www.apple.com/hk/en/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/?videoid=72c6488f7c248d1dcdb6a0eb85b6ed28","hideExtension":true,"title":"Inside the Fantasia Lab in Apple\u2019s Audio Lab","hideFacebookShare":false,"url":"/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health-video_16x9.m3u8","embedpath":"https://share.newsroom.apple/hk/en/newsroom/embed/videos/?embedvideoid=","duration":"00:31","analytics":{"pageName":"How Apple developed the world\u2019s first end-to-end hearing health experience"},"hideTwitterShare":false,"poster":"/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/posters/Apple-Audio-Lab-Hearing-Health-video_571x321.jpg.large.jpg"}}"> </video> <div class="video-description"> <div class="image-caption">In the Fantasia Lab, one of Apple’s larger anechoic chambers uses a spherical array of 50 loudspeakers to simulate hundreds of real-world sound scenes in a tightly controlled, evenly distributed sound field.</div> <button type="button" class="icon-share icon" aria-label="Open share for video: Inside the Fantasia Lab in Apple’s Audio Lab"></button> </div> </div> </div> </div> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> To fine-tune and validate the Hearing Aid feature, a broad demographic of study participants with a wide range of hearing levels were put into this controlled environment to complete a speech-in-noise test. The test consisted of a participant sitting in a chair in the middle of the space while a complex sound scene, like a noisy restaurant, played. The participant then had to repeat the words of a single speaker, distinguishing from background conversations.</div> <div class="pagebody-copy"> “This lab is about recreating. Just as our users experience their everyday lives moving through shopping malls or having dinner with loved ones, we had to ensure these features would meet their needs,” says Mazur. “We brought the outside in to tune and validate features that we’re building on AirPods, like the Hearing Aid feature, Conversation Boost, and Transparency mode.”</div> <div class="pagebody-copy"> Additionally, three clinical-grade audiometric booths — the type that patients would typically encounter during hearing tests in a clinician’s office — are permanently installed in the Audio Lab. For internal testing, the engineering team worked with audiologists in the booths to conduct thousands of clinical-grade audiometry tests and software-based hearing tests prior to moving the new Hearing Test feature into clinical validation studies.</div> </div> </div> <figure class="image component image-big image-fullbleed body-copy-wide" aria-label="Media, An AirPods Pro 2 user holds iPhone while using the new Hearing Test feature."> <div class="component-content"> <div class="image-sharesheet" data-analytics-activitymap-region-id="Apple-Audio-Lab-Hearing-Test_big"> <style type='text/css'> .image-467a9f4158f85c62e1fca2529c0b011e { width: 100%; padding-top: 66.63265%; height: auto; } @media only screen and (max-width: 1068px) { .image-467a9f4158f85c62e1fca2529c0b011e { width: 100%; padding-top: 66.6185%; height: auto; } } @media only screen and (max-width: 734px) { .image-467a9f4158f85c62e1fca2529c0b011e { width: 100%; padding-top: 66.58653%; height: auto; } } </style> <div class='image-467a9f4158f85c62e1fca2529c0b011e image-asset'> <picture class="picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.medium_2x.jpg 2x"/> <img class="picture-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test_big.jpg.large_2x.jpg 2x" alt="An AirPods Pro 2 user holds iPhone while using the new Hearing Test feature."/> </picture> </div> </div> <div class="image-description"> <div class="image-caption"> To simplify the Hearing Test on AirPods Pro 2, the design team conducted extensive research to determine what a person experiences when they take a traditional hearing test to identify areas that could be streamlined for any user taking the test at home. </div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Hearing-Test.zip" class="icon-arrowdown icon nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-Hearing-Test_big" aria-label="Download media, An AirPods Pro 2 user holds iPhone while using the new Hearing Test feature."></a> </div> </div> </figure> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> Design is also core to the user experience and played an important role in user testing of the new features. One key experience was taking the test itself. The team had to identify design approaches that would simplify the Hearing Test and Hearing Aid setup. It also needed to be easier to understand than the typical series of numbers a person receives during a doctor’s visit.</div> <div class="pagebody-copy"> “Within our health features, we focus on clarity and meeting users where they’re at,” says Heather Daniel, a producer in Apple’s Design Studio who helps manage all of the design work for health features. “Take the Hearing Test feature. We understood that for many people, this might be their very first time taking a hearing test, so we had to make it as seamless as possible.”</div> </div> </div> <div class="gallery component gallery-hero body-copy-wide" role="group" aria-label="gallery" data-component-list="MixinGallery" id="hearing-test"> <div class="component-content"> <nav role="presentation" class="dotnav"> <ul role="tablist"> <li role="presentation"> <a id="gallery-dotnav-5ca140894d6ab187a28a88c8a4ca869f" href="#gallery-5ca140894d6ab187a28a88c8a4ca869f" class="dotnav-item" data-ac-gallery-trigger="gallery-5ca140894d6ab187a28a88c8a4ca869f"><span class="visuallyhidden">A team member works with AirPods and a Head and Torso Simulator.</span></a> </li> <li role="presentation"> <a id="gallery-dotnav-cfb9164e16e64287917dbbc5ed4d4855" href="#gallery-cfb9164e16e64287917dbbc5ed4d4855" class="dotnav-item" data-ac-gallery-trigger="gallery-cfb9164e16e64287917dbbc5ed4d4855"><span class="visuallyhidden">A team member stands in front of a seated participant in the Fantasia Lab inside Apple’s Audio Lab.</span></a> </li> </ul> </nav> <div class="gallery-images"> <div id="gallery-5ca140894d6ab187a28a88c8a4ca869f" class="gallery-item" aria-labelledby="gallery-dotnav-5ca140894d6ab187a28a88c8a4ca869f" data-gallery-item> <figure role="presentation" class="image-shareheet-gallery" data-analytics-activitymap-region-id="Gallery:head-and-torso-simulator"> <div class="image-sharesheet"> <style type='text/css'> .image-5ca140894d6ab187a28a88c8a4ca869f { width: 100%; padding-top: 66.63265%; height: auto; } @media only screen and (max-width: 1068px) { .image-5ca140894d6ab187a28a88c8a4ca869f { width: 100%; padding-top: 66.6185%; height: auto; } } @media only screen and (max-width: 734px) { .image-5ca140894d6ab187a28a88c8a4ca869f { width: 100%; padding-top: 66.58653%; height: auto; } } </style> <div class='image-5ca140894d6ab187a28a88c8a4ca869f image-asset'> <picture class="picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.medium_2x.jpg 2x"/> <img class="picture-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS_big.jpg.large_2x.jpg 2x" alt="A team member works with AirPods and a Head and Torso Simulator."/> </picture> </div> </div> <div class="gallery-caption"> <div class="image-caption">Head and torso simulators were used to measure AirPods and to validate the Hearing Test and Hearing Aid features.</div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-HATS.zip" class="icon-arrowdown icon nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-HATS_big" aria-label="Download media, A team member works with AirPods and a Head and Torso Simulator."></a> </div> </figure> </div> <div id="gallery-cfb9164e16e64287917dbbc5ed4d4855" class="gallery-item" aria-labelledby="gallery-dotnav-cfb9164e16e64287917dbbc5ed4d4855" data-gallery-item> <figure role="presentation" class="image-shareheet-gallery" data-analytics-activitymap-region-id="Gallery:allegro-room"> <div class="image-sharesheet"> <style type='text/css'> .image-cfb9164e16e64287917dbbc5ed4d4855 { width: 100%; padding-top: 66.63265%; height: auto; } @media only screen and (max-width: 1068px) { .image-cfb9164e16e64287917dbbc5ed4d4855 { width: 100%; padding-top: 66.6185%; height: auto; } } @media only screen and (max-width: 734px) { .image-cfb9164e16e64287917dbbc5ed4d4855 { width: 100%; padding-top: 66.58653%; height: auto; } } </style> <div class='image-cfb9164e16e64287917dbbc5ed4d4855 image-asset'> <picture class="picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.small.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.medium.jpg, /newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.medium_2x.jpg 2x"/> <img class="picture-image" src="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.large.jpg" srcset="https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02_big.jpg.large_2x.jpg 2x" alt="A team member stands in front of a seated participant in the Fantasia Lab inside Apple’s Audio Lab."/> </picture> </div> </div> <div class="gallery-caption"> <div class="image-caption">To fine-tune and validate the Hearing Aid feature, participants with a wide range of hearing levels were put into a controlled environment to complete a speech-in-noise test.</div> <a href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Apple-Audio-Lab-Fantasia-Lab-02.zip" class="icon-arrowdown icon nr-cta-download" download data-analytics-title="download image - Apple-Audio-Lab-Fantasia-Lab-02_big" aria-label="Download media, A team member stands in front of a seated participant in the Fantasia Lab inside Apple’s Audio Lab."></a> </div> </figure> </div> </div> <style type='text/css'> .paddlenav.nav-5ca140894d6ab187a28a88c8a4ca869f { top: 326.5px; } @media only screen and (max-width: 1068px) { .paddlenav.nav-5ca140894d6ab187a28a88c8a4ca869f { top: 230.5px; } } </style> <nav role="presentation" class="paddlenav nav-5ca140894d6ab187a28a88c8a4ca869f"> <ul> <li> <button class="paddlenav-arrow paddlenav-arrow-previous"> <span class="vo-text">previous</span> </button> </li> <li> <button class="paddlenav-arrow paddlenav-arrow-next"> <span class="vo-text">next</span> </button> </li> </ul> </nav> </div> </div> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> Simplifying these experiences required teams across Apple working together every step of the way to build this software to meet the requirements for clinical testing and delivering the best product to customers.</div> <div class="pagebody-copy"> “Just thinking about the innovation that was necessary, the density of the technology that goes into AirPods, and the amount of effort and attention to detail that went into building these complex software features,” Mazur continues, “so many teams came together — including software and hardware engineering, design, health, accessibility, clinical ops, regulatory, and the human factors engineering team — to ensure the best quality and experience.”</div> </div> </div> <div class="component soundbite" role="group" aria-label="Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2 - length - 00:16" data-component-list="AudioPlayer"> <div class="component-content"> <div class="soundbite__content"> <div class="soundbite__info" aria-hidden="true"> <div class="soundbite__duration"><span class="icon icon-airpodsmax"></span>00:16</div> <div class="soundbite__title">Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2</div> </div> <button type="button" class="nr-av-control is-simple rounded" data-src="/newsroom/audio/apple-audio-lab-hearing-aid/Apple-Audio-Lab-Hearing-Aid.mp3" data-analytics-intrapage-link> <div class="stacking"> <div class="control control--play" data-analytics-title="play Apple-Audio-Lab-Hearing-Aid"> <span class="icon icon-thumbnailplay icon-adjusted"></span> <span class="visuallyhidden">play - audio - Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2</span> </div> <div class="control control--pause" data-analytics-title="pause Apple-Audio-Lab-Hearing-Aid"> <span class="icon icon-thumbnailpause icon-adjusted"></span> <span class="visuallyhidden">pause - audio - Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2</span> </div> <div class="control control--replay" data-analytics-title="replay Apple-Audio-Lab-Hearing-Aid"> <span class="icon icon-thumbnailreplay icon-adjusted"></span> <span class="visuallyhidden">replay - audio - Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2</span> </div> <div class="control control--error"> <span class="icon icon-audioerror"></span> <span class="visuallyhidden">failed to load - audio - Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2</span> </div> </div> </button> <div class="soundbite__timeline"> <div class="soundbite__progress"></div> </div> </div> <div class="image-description"> <div class="image-caption">With the Hearing Aid feature on AirPods Pro 2, users with mild to moderate hearing loss can hear the people they’re having conversations with more clearly. Listen to what conversation sounds like for a person with mild to moderate hearing loss, and how it is enhanced with the new Hearing Aid feature.</div> <a href="/newsroom/audio/apple-audio-lab-hearing-aid/Apple-Audio-Lab-Hearing-Aid.zip" class="icon-arrowdown icon nr-cta-download" download data-analytics-title="download transcript - {soundBiteModel.dataAnalyticsTitle}" aria-label="Download media, Enhanced Hearing with the New Hearing Aid Feature on AirPods Pro 2"></a> </div> </div> </div> <div class="pagebody text component"> <div class="component-content"> <div class="pagebody-copy"> The end-to-end hearing health experience on AirPods Pro 2 is just the latest example of Apple’s commitment to helping users on their personal health journeys. For many team members, it’s the epitome of what is possible when innovation meets passion to deliver products and software that are useful and help improve users’ day to day.</div> <div class="pagebody-copy"> “The fact that people can walk around wearing their AirPods, that they can protect their hearing at concerts and get insights on their hearing health using these features over time — AirPods are doing what each person wants or needs them to do,” says Mazur. “They’re truly the interface to the ear.”</div> </div> </div> <div class="nr-article-share" data-analytics-activitymap-region-id="sharesheet-footer"> <div class="nr-article-share__header component"> <div class="component-content">Share article</div> </div> <div class="sharesheet component" data-component-list="ShareSheet" data-clipboard-text="Copied to clipboard" data-analytics-activitymap-region-id="sharesheet-footer"> <div class="component-content"> <div class="sharesheet-content tooltip-wrapper"> <div class="sharesheet-options-open"> <button type="button" class="icon-share icon" aria-label="Open share options"> </button> </div> <ul class="sharesheet-options" data-analytics-content="Inside the Audio Lab: How Apple developed the world’s first end‑to‑end hearing health experience"> <li class="social-option"> <button class="icon icon-facebook social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via Facebook" aria-label="Share this article via Facebook (opens in new window)"> </button> </li> <li class="social-option"> <button class="icon icon-twitter social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via X" data-description="" aria-label="Share this article via X (opens a new window)"> </button> </li> <li class="social-option"> <button class="icon icon-mail social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-title="How Apple developed the world’s first end-to-end hearing health experience - Apple" data-description="" data-analytics-title="Share via mail" aria-label="Share this article via Mail (opens in new window)"> </button> </li> <li class="social-option"> <button class="icon icon-link social-icon" data-href="https://nr.apple.com/dY3s4D6LC0" data-analytics-title="Share via link" aria-label="Share via link"> </button> </li> </ul> <div class="sharesheet-options-close"> <button class="icon icon-close" title="close sharesheet" aria-label="close share"> </button> </div> <div class="sharesheet-link-container" aria-hidden="true"> <div class="sharesheet-link-content"> <input class="link-text" value="https://nr.apple.com/dY3s4D6LC0" tabindex="-1" readonly/> <button class="icon icon-close sharesheet-link-close" title="close" aria-label="close link" tabindex="-1"> </button> </div> </div> </div> </div> </div> </div> <div class="docsanddownloads text component"> <div class="component-content"> <h2 class="visuallyhidden">Media</h2> <ul class="docsanddownloads__list"> <li class="docsanddownloads__item"> <div class="docsanddownloads__icon-wrapper"> <figure class="docsanddownloads__icon docsanddownloads__icon--text"></figure> </div> <div class="docsanddownloads__text-wrapper"> <p class="docsanddownloads__text" id="docsanddownloads-1">Text of this article</p> <div class="docsanddownloads__link" data-component-list="CopyText"> <div data-copy-content class="visuallyhidden" aria-hidden="true"> <p>28 October 2024</p> <p>UPDATE</p> <p>Inside the Audio Lab: <br />How Apple developed the world’s first end‑to‑end hearing health experience</p> <em>The new hearing health features on AirPods Pro 2 are not available in all regions. Hearing Test and Hearing Aid features are regulated health features that require regulatory approval and will be offered after authorization is received. For more information, visit <a target="_blank" href="https://www.apple.com/hk/en/airpods-pro/feature-availability/">apple.com/hk/en/airpods-pro/feature-availability/</a>.</em> <p>Apple’s state-of-the-art Audio Lab in Cupertino, California, supports the innovative work of its acoustic engineers. They use the lab to conduct user studies in various listening rooms and test new features in its anechoic chambers, which completely absorb reflective sounds and isolate external noise.</p> <p>The Audio Lab is the hub for the design, measurement, tuning, and validation of all of Apple’s products with speakers or microphones. It’s also the center for Apple’s multiyear, cross-team collaboration to build the groundbreaking new <a href="https://www.apple.com/hk/en/newsroom/2024/09/apple-introduces-groundbreaking-health-features/" target="_blank">hearing health features on AirPods Pro 2</a>. Available today as a free software update,<sup>1</sup> the end-to-end experience helps minimize exposure to loud environmental noise with Hearing Protection, track hearing with an at-home Hearing Test, and receive assistance for perceived mild to moderate hearing loss using AirPods Pro as a clinical-grade Hearing Aid.</p> <p>According to the World Health Organization, approximately 1.5 billion people around the world are living with hearing loss. “Hearing loss affects individuals in every region and country, yet often goes unrecognized. Hearing is a core component of communication for so many and is an important factor for health and wellbeing,” says Shelly Chadha, M.D., the World Health Organization’s technical lead for hearing. “Technology can play an important role in raising awareness and providing intervention options for those affected by hearing loss.”</p> <p>“Every person’s hearing is different, so we created an innovative, end-to-end hearing health experience that addresses this variability in a way that’s both simple to use and adaptable to a wide range of needs. That’s especially important because hearing loss affects people of all ages with different levels of tech savviness,” says Sumbul Desai, M.D., Apple’s vice president of Health. “With the Hearing Aid feature, we wanted to build something so intuitive, it felt like an extension of your senses. We knew the results would literally change people’s lives — and democratize access to treatment for a condition that affects more than a billion people.”</p> <p>Engineers used highly specialized spaces across the Audio Lab to help make these breakthrough features possible.</p> <p>“From the quietest sounds we can hear for the Hearing Test feature, to speech in noisy restaurants for the Hearing Aid feature, and even concert levels for Hearing Protection, we can bring the real world into our acoustics facilities with playback of calibrated soundscapes from all over the world, or take accurate acoustic measurements at the touch of a button,” says Kuba Mazur, Apple’s hearing health lead engineer within Acoustics Engineering.</p> <p>The Longwave anechoic chamber was built on a separate foundation that uses springs to isolate it from the rest of the lab, allowing for accurate sound measurements without any noise or vibration disturbances. The chamber includes a custom-built loudspeaker and microphone arc that can measure head-related transfer functions, or in other words, how sound interacts with the human body. Having both the loudspeaker and microphone arrays within this chamber makes it a unique space with many applications, including AirPods, iPhone, and HomePod development.</p> <p>“Your ears are natural amplifiers, each uniquely shaped and often slightly asymmetric,” Mazur continues. “When sound reaches one ear first before the other, it creates a time difference in how we perceive sound. This is important for us to understand so we can build experiences that accurately represent the sounds in your environment. And we do this in our anechoic chambers by having someone sit in a rotating chair with AirPods Pro to capture the audio.”</p> <p>On the other side of the Audio Lab, to ensure the highest sound quality in every audio product Apple makes, the Fantasia Lab uses a spherical array of 50 loudspeakers to simulate hundreds of real-world sound scenes — like a shopping mall, busy street, or travel on an airplane — in a tightly controlled, evenly distributed sound field.</p> <p>To fine-tune and validate the Hearing Aid feature, a broad demographic of study participants with a wide range of hearing levels were put into this controlled environment to complete a speech-in-noise test. The test consisted of a participant sitting in a chair in the middle of the space while a complex sound scene, like a noisy restaurant, played. The participant then had to repeat the words of a single speaker, distinguishing from background conversations.</p> <p>“This lab is about recreating. Just as our users experience their everyday lives moving through shopping malls or having dinner with loved ones, we had to ensure these features would meet their needs,” says Mazur. “We brought the outside in to tune and validate features that we’re building on AirPods, like the Hearing Aid feature, Conversation Boost, and Transparency mode.”</p> <p>Additionally, three clinical-grade audiometric booths — the type that patients would typically encounter during hearing tests in a clinician’s office — are permanently installed in the Audio Lab. For internal testing, the engineering team worked with audiologists in the booths to conduct thousands of clinical-grade audiometry tests and software-based hearing tests prior to moving the new Hearing Test feature into clinical validation studies.</p> <p>Design is also core to the user experience and played an important role in user testing of the new features. One key experience was taking the test itself. The team had to identify design approaches that would simplify the Hearing Test and Hearing Aid setup. It also needed to be easier to understand than the typical series of numbers a person receives during a doctor’s visit.</p> <p>“Within our health features, we focus on clarity and meeting users where they’re at,” says Heather Daniel, a producer in Apple’s Design Studio who helps manage all of the design work for health features. “Take the Hearing Test feature. We understood that for many people, this might be their very first time taking a hearing test, so we had to make it as seamless as possible.”</p> <p>Simplifying these experiences required teams across Apple working together every step of the way to build this software to meet the requirements for clinical testing and delivering the best product to customers.</p> <p>“Just thinking about the innovation that was necessary, the density of the technology that goes into AirPods, and the amount of effort and attention to detail that went into building these complex software features,” Mazur continues, “so many teams came together — including software and hardware engineering, design, health, accessibility, clinical ops, regulatory, and the human factors engineering team — to ensure the best quality and experience.”</p> <p>The end-to-end hearing health experience on AirPods Pro 2 is just the latest example of Apple’s commitment to helping users on their personal health journeys. For many team members, it’s the epitome of what is possible when innovation meets passion to deliver products and software that are useful and help improve users’ day to day.</p> <p>“The fact that people can walk around wearing their AirPods, that they can protect their hearing at concerts and get insights on their hearing health using these features over time — AirPods are doing what each person wants or needs them to do,” says Mazur. “They’re truly the interface to the ear.”</p> <ol> <li>Some features are not available in all regions. For more information about availability, visit <a href="https://www.apple.com/hk/en/airpods-pro/feature-availability/" target="_blank">apple.com/hk/en/airpods-pro/feature-availability</a>.</li> </ol> <p>Press Contact</p> <p>Marcus Wong </p> <p>Apple</p> <p><a href="mailto:marcus_wong@apple.com">marcus_wong@apple.com</a></p> <p>+852-25068831</p> <p>Apple Media Helpline</p> <p><a href="mailto:media.hk@apple.com">media.hk@apple.com</a></p> </div> <a aria-label="Text of this article, copy text" class="icon icon-after icon-docfill icon-adjusted" data-analytics-title="Copy text" href="#" role="button" data-tooltip-text="Copied to clipboard" data-analytics-click="prop3: copy text" data-copy-button data-analytics-intrapage-link>Copy text</a> </div> </div> </li> <li class="docsanddownloads__item"> <div class="docsanddownloads__icon-wrapper"> <figure class="docsanddownloads__icon docsanddownloads__icon--images"></figure> </div> <div class="docsanddownloads__text-wrapper"> <p class="docsanddownloads__text" id="docsanddownloads-ba027c2204dba59f8b197a5332ec115b">Images in this article</p> <div class="docsanddownloads__link"> <a aria-label="Images in this article, Download all images" class="icon icon-after icon-arrowdncirfill icon-adjusted" data-analytics-title="Download all images" download href="/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/article/Images-of-Apple-Audio-Lab.zip" target="_blank">Download all images</a> </div> </div> </li> </ul> </div> </div> <div class="sosumi text component"> <div class="component-content"> <ol> <li>Some features are not available in all regions. For more information about availability, visit <a href="https://www.apple.com/hk/en/airpods-pro/feature-availability/" target="_blank">apple.com/hk/en/airpods-pro/feature-availability</a>.</li> </ol> </div> </div> <div class="presscontacts component"> <div class="component-content"> <h2 class="presscontacts-headline">Press Contact</h2> <div class="contacts-container"> <div class="contactinfo"> <p class="contactinfo-title">Marcus Wong </p> <p class="contactinfo-text">Apple</p> <p class="contactinfo-text"></p> <p class="contactinfo-text"> <a href="mailto:marcus_wong@apple.com">marcus_wong@apple.com</a> </p> <p class="contactinfo-text"> +852-25068831 </p> </div> <div class="contactinfo"> <p class="contactinfo-title">Apple Media Helpline</p> <p class="contactinfo-text"></p> <p class="contactinfo-text"></p> <p class="contactinfo-text"> <a href="mailto:media.hk@apple.com">media.hk@apple.com</a> </p> <p class="contactinfo-text"> </p> </div> </div> </div> </div> <aside class="stories-module stories-module-latest" data-analytics-section-engagement="name:latest apple stories"> <div class="section-content"> <div class="section-head-container"> <h2 id="latest-apple-stories" class="section-head">Latest Apple Stories</h2> <div class="view-all-wrapper"> <a id="view-all" href="/hk/en/newsroom/apple-stories/" class="nr-cta-primary" data-analytics-title="view all" aria-labelledby="view-all latest-apple-stories"> View All </a> </div> </div> <ul role="list" class="section-tiles"> <li role="listitem" class="tile-item item-3up" data-analytics-activitymap-region-id="Driving the game forward: iPad teams up with college football" data-component-list=""> <a href="/hk/en/newsroom/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/" class="tile tile-3up has-gradient-image-cover" aria-label="Driving the game forward: iPad teams up with college football - Sports - Posted on 01 November 2024" data-analytics-title="Sports"> <picture class="viewport-picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small.jpg, /newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-1by1-medium.jpg, /newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-1by1-medium_2x.jpg 2x"/> <img class="viewport-image" src="https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small.jpg" srcset="https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small_2x.jpg 2x" aria-hidden="true" alt=""/> </picture> <div class="tile__gradient-image-cover"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent0">Sports</div> <div class="tile__headline">Driving the game forward: iPad teams up with college football</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-11-01T18:47:59.255Z">01 November 2024</div> </div> </div> </a> </li> <li role="listitem" class="tile-item item-3up" data-analytics-activitymap-region-id="Apple and 4-H are bringing technology to a new generation of learners" data-component-list=""> <a href="/hk/en/newsroom/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/" class="tile tile-3up has-gradient-image-cover" aria-label="Apple and 4-H are bringing technology to a new generation of learners - education - Posted on 21 August 2024" data-analytics-title="education"> <picture class="viewport-picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small.jpg, /newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-1by1-medium.jpg, /newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-1by1-medium_2x.jpg 2x"/> <img class="viewport-image" src="https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small.jpg" srcset="https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small_2x.jpg 2x" aria-hidden="true" alt=""/> </picture> <div class="tile__gradient-image-cover"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent2">education</div> <div class="tile__headline">Apple and 4-H are bringing technology to a new generation of learners</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-08-21T13:00:49.259Z">21 August 2024</div> </div> </div> </a> </li> <li role="listitem" class="tile-item item-3up" data-analytics-activitymap-region-id="HBCU students chart their career paths in America’s Music City" data-component-list=""> <a href="/hk/en/newsroom/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/" class="tile tile-3up has-gradient-image-cover" aria-label="HBCU students chart their career paths in America’s Music City - creatives - Posted on 27 June 2024" data-analytics-title="creatives"> <picture class="viewport-picture"> <source media="(max-width: 734px)" srcset="/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small.jpg, /newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small_2x.jpg 2x"/> <source media="(max-width: 1068px)" srcset="/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-1by1-medium.jpg, /newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-1by1-medium_2x.jpg 2x"/> <img class="viewport-image" src="https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small.jpg" srcset="https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small_2x.jpg 2x" aria-hidden="true" alt=""/> </picture> <div class="tile__gradient-image-cover"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent3">creatives</div> <div class="tile__headline">HBCU students chart their career paths in America’s Music City</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-06-27T15:44:16.277Z">27 June 2024</div> </div> </div> </a> </li> </ul> <div aria-label="latest apple stories gallery" class="gallery gallery-container with-paddlenav slide stories-latest-gallery" id="latest-stories" role="group" data-component-list="SlideGallery"> <div class="tabnav-wrapper"> <div class="dotnav"> <ul role="tablist" class="dotnav-items"> <li role="presentation"> <a href="#latest-stories-0" id="stories-item-0-trigger" class="dotnav-item" data-ac-gallery-trigger="stories-0" role="tab" aria-controls="stories-0"> <span class="visuallyhidden">iPad’s integration on the sidelines brings major advancements to the game.</span> </a> </li> <li role="presentation"> <a href="#latest-stories-2" id="stories-item-2-trigger" class="dotnav-item" data-ac-gallery-trigger="stories-2" role="tab" aria-controls="stories-2"> <span class="visuallyhidden">4-H includes greater access to technology with support from Apple.</span> </a> </li> <li role="presentation"> <a href="#latest-stories-3" id="stories-item-3-trigger" class="dotnav-item" data-ac-gallery-trigger="stories-3" role="tab" aria-controls="stories-3"> <span class="visuallyhidden">HBCU students are prepping for careers with hands-on experiences and mentorship.</span> </a> </li> </ul> </div> </div> <ul class="item-container"> <li id="stories-0" data-ac-gallery-item="" class="gallery-item current"> <a href="/hk/en/newsroom/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/" class="tile tile-hero-highlight" aria-label="Driving the game forward: iPad teams up with college football - Sports - Posted on 01 November 2024" data-analytics-title="Sports"> <div class="tile__media" aria-hidden="true"> <style type='text/css'> .image-highlight-472d284342f5990f55e3280a6238f132 { background: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-large.jpg) no-repeat top; background-size: cover; height: 100%; } @media only screen and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-resolution: 1.5dppx), (-webkit-min-device-pixel-ratio: 1.5), (min-resolution: 144dpi) { .image-highlight-472d284342f5990f55e3280a6238f132 { background-image: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-large_2x.jpg); } } @media only screen and (min-width: 735px) and (max-width: 1068px) { .image-highlight-472d284342f5990f55e3280a6238f132 { background-image: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-medium.jpg); height: 100%; } } @media only screen and (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-width: 735px) and (max-width: 1068px) and (min-resolution: 1.5dppx), (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), (min-width: 735px) and (max-width: 1068px) and (min-resolution: 144dpi) { .image-highlight-472d284342f5990f55e3280a6238f132 { background-image: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-medium_2x.jpg); } } @media only screen and (max-width: 734px) { .image-highlight-472d284342f5990f55e3280a6238f132 { background-image: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small.jpg); height: 100%; } } @media only screen and (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (max-width: 734px) and (min-resolution: 1.5dppx), (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), (max-width: 734px) and (min-resolution: 144dpi) { .image-highlight-472d284342f5990f55e3280a6238f132 { background-image: url(https://www.apple.com/newsroom/images/2024/11/driving-the-game-forward-ipad-teams-up-with-college-football/tile/Apple-iPad-and-college-football-hero-lp.jpg.landing-gradient-small_2x.jpg); } } </style> <div class="image image-highlight-472d284342f5990f55e3280a6238f132"></div> </div> <div class="tile__gradient"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent0">Sports</div> <div class="tile__headline">Driving the game forward: iPad teams up with college football</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-11-01T18:47:59.255Z">01 November 2024</div> </div> </div> </a> </li> <li id="stories-2" data-ac-gallery-item="" class="gallery-item current"> <a href="/hk/en/newsroom/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/" class="tile tile-hero-highlight" aria-label="Apple and 4-H are bringing technology to a new generation of learners - education - Posted on 21 August 2024" data-analytics-title="education"> <div class="tile__media" aria-hidden="true"> <style type='text/css'> .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-large.jpg) no-repeat top; background-size: cover; height: 100%; } @media only screen and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-resolution: 1.5dppx), (-webkit-min-device-pixel-ratio: 1.5), (min-resolution: 144dpi) { .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background-image: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-large_2x.jpg); } } @media only screen and (min-width: 735px) and (max-width: 1068px) { .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background-image: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-medium.jpg); height: 100%; } } @media only screen and (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-width: 735px) and (max-width: 1068px) and (min-resolution: 1.5dppx), (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), (min-width: 735px) and (max-width: 1068px) and (min-resolution: 144dpi) { .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background-image: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-medium_2x.jpg); } } @media only screen and (max-width: 734px) { .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background-image: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small.jpg); height: 100%; } } @media only screen and (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (max-width: 734px) and (min-resolution: 1.5dppx), (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), (max-width: 734px) and (min-resolution: 144dpi) { .image-highlight-48a1dde068979a44fef2dc7d029f79e8 { background-image: url(https://www.apple.com/newsroom/images/2024/08/apple-and-4-h-are-bringing-technology-to-a-new-generation-of-learners/tile/Apple-CEI-4-H-hero-lp.jpg.landing-gradient-small_2x.jpg); } } </style> <div class="image image-highlight-48a1dde068979a44fef2dc7d029f79e8"></div> </div> <div class="tile__gradient"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent2">education</div> <div class="tile__headline">Apple and 4-H are bringing technology to a new generation of learners</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-08-21T13:00:49.259Z">21 August 2024</div> </div> </div> </a> </li> <li id="stories-3" data-ac-gallery-item="" class="gallery-item current"> <a href="/hk/en/newsroom/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/" class="tile tile-hero-highlight" aria-label="HBCU students chart their career paths in America’s Music City - creatives - Posted on 27 June 2024" data-analytics-title="creatives"> <div class="tile__media" aria-hidden="true"> <style type='text/css'> .image-highlight-182282197afa5110747ac82f16885a89 { background: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-large.jpg) no-repeat top; background-size: cover; height: 100%; } @media only screen and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-resolution: 1.5dppx), (-webkit-min-device-pixel-ratio: 1.5), (min-resolution: 144dpi) { .image-highlight-182282197afa5110747ac82f16885a89 { background-image: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-large_2x.jpg); } } @media only screen and (min-width: 735px) and (max-width: 1068px) { .image-highlight-182282197afa5110747ac82f16885a89 { background-image: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-medium.jpg); height: 100%; } } @media only screen and (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (min-width: 735px) and (max-width: 1068px) and (min-resolution: 1.5dppx), (min-width: 735px) and (max-width: 1068px) and (-webkit-min-device-pixel-ratio: 1.5), (min-width: 735px) and (max-width: 1068px) and (min-resolution: 144dpi) { .image-highlight-182282197afa5110747ac82f16885a89 { background-image: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-medium_2x.jpg); } } @media only screen and (max-width: 734px) { .image-highlight-182282197afa5110747ac82f16885a89 { background-image: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small.jpg); height: 100%; } } @media only screen and (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), only screen and (max-width: 734px) and (min-resolution: 1.5dppx), (max-width: 734px) and (-webkit-min-device-pixel-ratio: 1.5), (max-width: 734px) and (min-resolution: 144dpi) { .image-highlight-182282197afa5110747ac82f16885a89 { background-image: url(https://www.apple.com/newsroom/images/2024/06/hbcu-students-chart-their-career-paths-in-americas-music-city/tile/Apple-PROPEL-accelerator-video-lp.jpg.landing-gradient-small_2x.jpg); } } </style> <div class="image image-highlight-182282197afa5110747ac82f16885a89"></div> </div> <div class="tile__gradient"> <div class="tile__description" aria-hidden="true"> <div class="tile__head"> <div class="tile__category pill pill-accent3">creatives</div> <div class="tile__headline">HBCU students chart their career paths in America’s Music City</div> </div> <div class="tile__timestamp icon-hide icon icon-before icon-clock" data-ts="2024-06-27T15:44:16.277Z">27 June 2024</div> </div> </div> </a> </li> </ul> <div class="paddlenav"> <ul class="paddlenav-items"> <li><button aria-label="previous latest apple stories" class="paddlenav-arrow paddlenav-arrow-previous"></button></li> <li><button aria-label="next latest apple stories" class="paddlenav-arrow paddlenav-arrow-next"></button></li> </ul> </div> </div> <div class="view-all-wrapper"> <a id="view-all" href="/hk/en/newsroom/apple-stories/" class="nr-cta-primary" data-analytics-title="view all" aria-labelledby="view-all latest-apple-stories"> View All </a> </div> </div> </aside> </article> <aside class="footertile" data-analytics-activitymap-region-id="router" aria-labelledby="footertile-name"> <a class="block" href="/hk/en/newsroom/"> <div class="footertile-copy"> <figure class="footertile-copy-image"><svg class="logo-nr" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 158 23"> <g fill="#333" fill-rule="nonzero"> <path d="M24.585 22.609V1.805h2.933l10.81 15.34h.114V1.805h3.15v20.804h-2.919L27.865 7.284h-.13v15.325h-3.15zM57.563 18.154c-.419 2.754-3.106 4.642-6.545 4.642-4.422 0-7.167-2.955-7.167-7.698 0-4.758 2.76-7.843 7.037-7.843 4.205 0 6.849 2.883 6.849 7.482v1.067H47v.188c0 2.595 1.633 4.296 4.089 4.296 1.734 0 3.092-.822 3.511-2.134h2.962Zm-10.548-4.527h7.6c-.071-2.32-1.56-3.85-3.727-3.85-2.153 0-3.714 1.558-3.873 3.85ZM75.81 22.609h-3.252l-3.194-11.361h-.072l-3.164 11.36h-3.223L58.73 7.443h3.121l2.774 11.938h.058l3.164-11.938h3.006l3.18 11.938h.071l2.774-11.938h3.092zM87.264 7.27c3.366 0 5.78 1.859 5.852 4.54h-2.934c-.13-1.34-1.271-2.162-3.005-2.162-1.69 0-2.818.779-2.818 1.96 0 .909.752 1.515 2.327 1.904l2.557.59c3.063.736 4.22 1.86 4.22 4.08 0 2.74-2.602 4.614-6.315 4.614-3.583 0-5.997-1.83-6.228-4.599h3.092c.217 1.456 1.388 2.235 3.28 2.235 1.864 0 3.035-.764 3.035-1.975 0-.937-.578-1.442-2.168-1.846l-2.716-.663c-2.746-.663-4.133-2.061-4.133-4.166 0-2.682 2.413-4.513 5.954-4.513ZM95.891 7.442h2.977v2.58h.072c.477-1.715 1.864-2.738 3.656-2.738.448 0 .824.057 1.07.115v2.912c-.246-.1-.795-.187-1.402-.187-2.009 0-3.251 1.355-3.251 3.489v8.996H95.89V7.442ZM104.184 15.026c0-4.772 2.817-7.771 7.21-7.771 4.407 0 7.21 2.999 7.21 7.77 0 4.787-2.788 7.771-7.21 7.771-4.422 0-7.21-2.984-7.21-7.77Zm11.241 0c0-3.273-1.502-5.205-4.03-5.205-2.53 0-4.032 1.946-4.032 5.205 0 3.287 1.502 5.204 4.031 5.204s4.031-1.917 4.031-5.204ZM120.103 15.026c0-4.772 2.818-7.771 7.21-7.771 4.407 0 7.21 2.999 7.21 7.77 0 4.787-2.788 7.771-7.21 7.771-4.421 0-7.21-2.984-7.21-7.77Zm11.242 0c0-3.273-1.503-5.205-4.032-5.205-2.528 0-4.031 1.946-4.031 5.205 0 3.287 1.503 5.204 4.031 5.204 2.529 0 4.032-1.917 4.032-5.204ZM136.495 7.442h2.976v2.595h.073c.679-1.715 2.326-2.768 4.32-2.768 2.11 0 3.641 1.082 4.248 2.97h.072c.78-1.845 2.572-2.97 4.74-2.97 3.005 0 4.97 1.99 4.97 5.017V22.61h-3.135v-9.587c0-1.947-1.055-3.071-2.905-3.071-1.85 0-3.135 1.355-3.135 3.273v9.385h-3.063v-9.804c0-1.744-1.113-2.854-2.876-2.854-1.85 0-3.164 1.427-3.164 3.388v9.27h-3.121V7.442ZM12.644 3.65c.787-.982 1.322-2.302 1.18-3.65-1.152.057-2.56.759-3.374 1.742-.731.843-1.379 2.218-1.21 3.51 1.294.112 2.588-.646 3.404-1.601M13.81 5.504c-1.88-.112-3.478 1.064-4.375 1.064-.898 0-2.273-1.008-3.76-.98-1.935.028-3.73 1.119-4.712 2.855-2.02 3.473-.533 8.624 1.431 11.452.954 1.4 2.103 2.94 3.618 2.885 1.43-.056 1.992-.925 3.731-.925 1.738 0 2.244.925 3.758.897 1.571-.028 2.553-1.4 3.507-2.8 1.094-1.596 1.542-3.136 1.57-3.22-.028-.029-3.029-1.177-3.057-4.621-.028-2.884 2.356-4.255 2.469-4.34-1.347-1.987-3.45-2.21-4.18-2.267"></path> </g> </svg><span class="visuallyhidden" id="footertile-name">Apple Newsroom</span></figure> <p class="footertile-copy-headline">The latest news and updates, direct from Apple.</p> <p class="footertile-copy-cta block-link">Read more<span class="icon more"></span></p> </div> </a> </aside> </section> </main> <div> <footer id="ac-globalfooter" class="no-js ac-globalfooter-dark" lang="en-HK" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/hk/en/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"><a class="ac-gf-breadcrumbs-link" href="/hk/en/newsroom/" property="item" typeof="WebPage"><span property="name">Newsroom</span></a><meta property="position" content="1"/></li> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <span property="name"> How Apple developed the world’s first end-to-end hearing health experience </span> <meta property="position" content="2"/></li> </ol> </div> </nav> <nav class="ac-gf-directory with-5-columns" aria-label="Apple Directory" role="navigation">  <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Shop and Learn</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Shop and Learn</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-products" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/store" data-analytics-title="store">Store</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/mac/" data-analytics-title="mac">Mac</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/ipad/" data-analytics-title="ipad">iPad</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/iphone/" data-analytics-title="iphone">iPhone</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/watch/" data-analytics-title="watch">Watch</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-vision-pro/" data-analytics-title="vision">Vision</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/airpods/" data-analytics-title="airpods">AirPods</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/tv-home/" data-analytics-title="tv and home">TV & Home</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/airtag/" data-analytics-title="airtag">AirTag</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/buy_accessories" data-analytics-title="accessories">Accessories</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/giftcards" data-analytics-title="gift cards">Gift Cards</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Apple Wallet</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Apple Wallet</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-applewallet" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-pay/" data-analytics-title="apple pay">Apple Pay</a></li> </ul> </div> </div> <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Account</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Account</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-accounts" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://appleid.apple.com/hk/en/" data-analytics-title="manage your apple id" data-analytics-exit-link>Manage Your Apple ID</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/account" data-analytics-title="apple store account">Apple Store Account</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://www.icloud.com" data-analytics-title="icloud.com" data-analytics-exit-link>iCloud.com</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Entertainment</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Entertainment</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-entertainment" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-tv-plus/" data-analytics-title="apple tv plus">Apple TV+</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-music/" data-analytics-title="apple music">Apple Music</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-podcasts/" data-analytics-title="apple podcasts">Apple Podcasts</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-books/" data-analytics-title="apple books">Apple Books</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/app-store/" data-analytics-title="app store">App Store</a></li> </ul> </div> </div> <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Apple Store</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Apple Store</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-storeservices" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/retail/" data-analytics-title="find a store">Find a Store</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/retail/geniusbar/" data-analytics-title="genius bar">Genius Bar</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/today/" data-analytics-title="today at apple">Today at Apple</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/today/groups/" data-analytics-title="group reservations">Group Reservations</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/today/camp/" data-analytics-title="apple camp">Apple Camp</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="https://apps.apple.com/hk/app/apple-store/id375380948?l=en" data-analytics-title="apple store app" data-analytics-exit-link>Apple Store App</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/special_deals" data-analytics-title="certified refurbished">Certified Refurbished</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/trade_in" data-analytics-title="apple trade in">Apple Trade In</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/order/list" data-analytics-title="order status">Order Status</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/help" data-analytics-title="shopping help">Shopping Help</a></li> </ul> </div> </div> <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">For Business</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">For Business</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-business" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/business/" data-analytics-title="apple and business">Apple and Business</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/retail/business/" data-analytics-title="shop for business">Shop for Business</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">For Education</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">For Education</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-education" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/education/" data-analytics-title="apple and education">Apple and Education</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/shop/goto/educationrouting" data-analytics-title="shop for college">Shop for College</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">For Healthcare</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">For Healthcare</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-healthcare" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/healthcare/" data-analytics-title="apple in healthcare">Apple in Healthcare</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/healthcare/apple-watch/" data-analytics-title="health on apple watch">Health on Apple Watch</a></li> </ul> </div> </div> <div class="ac-gf-directory-column"> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">Apple Values</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">Apple Values</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-responsibility" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/accessibility/" data-analytics-title="accessibility">Accessibility</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/environment/" data-analytics-title="environment">Environment</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/privacy/" data-analytics-title="privacy">Privacy</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/supply-chain/" data-analytics-title="supply chain">Supply Chain</a></li> </ul> </div> <div class="ac-gf-directory-column-section"> <h3 class="ac-gf-directory-column-section-title"> <span class="ac-gf-directory-column-section-title-text">About Apple</span> <button class="ac-gf-directory-column-section-title-button" disabled> <span class="ac-gf-directory-column-section-title-text">About Apple</span> <span class="ac-gf-directory-column-section-title-icon" aria-hidden="true"></span> </button> </h3> <ul id="footer-directory-column-section-about" class="ac-gf-directory-column-section-list" role="list"> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/newsroom/" data-analytics-title="newsroom">Newsroom</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/leadership/" data-analytics-title="apple leadership">Apple Leadership</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/careers/hk/en/" data-analytics-title="career opportunities">Career Opportunities</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/compliance/" data-analytics-title="ethics and compliance">Ethics & Compliance</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/apple-events/" data-analytics-title="events">Events</a></li> <li class="ac-gf-directory-column-section-item" role="listitem"><a class="ac-gf-directory-column-section-link" href="/hk/en/contact/" data-analytics-title="contact apple">Contact Apple</a></li> </ul> </div> </div>  </nav> <section class="ac-gf-footer"> <div class="ac-gf-footer-shop" x-ms-format-detection="none"> More ways to shop: <a href="/hk/en/retail/" data-analytics-title="find an apple store">Find an Apple Store</a> or <a href="https://locate.apple.com/hk/en/" data-analytics-title="other retailers or resellers" data-analytics-exit-link>other retailer</a> near you. <span class="nowrap">Or call 800-908-988.</span> </div> <div class="ac-gf-footer-locale"> <a class="ac-gf-footer-locale-link" href="/choose-country-region/" title="Choose your country or region" aria-label="Hong Kong. Choose your country or region" data-analytics-title="choose your country">Hong Kong</a> <a class="ac-gf-footer-locale-link ac-gf-footer-locale-lang" href="/hk/" title="此頁提供繁體中文顯示" aria-label="此頁提供繁體中文顯示" data-locale-current="/hk/en/" data-analytics-title="switch language">繁體中文</a> </div> <div class="ac-gf-footer-legal"> <div class="ac-gf-footer-legal-copyright">Copyright © 2024 Apple Inc. All rights reserved. </div> <ul class="ac-gf-footer-legal-links" role="list"> <li class="ac-gf-footer-legal-links-item" role="listitem"> <a class="ac-gf-footer-legal-link" href="/hk/en/legal/privacy/" data-analytics-title="privacy policy">Privacy Policy</a> </li> <li class="ac-gf-footer-legal-links-item" role="listitem"> <a class="ac-gf-footer-legal-link" href="/hk/en/legal/internet-services/terms/site.html" data-analytics-title="terms of use">Terms of Use</a> </li> <li class="ac-gf-footer-legal-links-item" role="listitem"> <a class="ac-gf-footer-legal-link" href="/hk/shop/goto/help/sales_refunds" data-analytics-title="sales and refunds">Sales Policy</a> </li> <li class="ac-gf-footer-legal-links-item" role="listitem"> <a class="ac-gf-footer-legal-link" href="/hk/en/legal/" data-analytics-title="legal">Legal</a> </li> <li class="ac-gf-footer-legal-links-item" role="listitem"> <a class="ac-gf-footer-legal-link" href="/hk/en/sitemap/" data-analytics-title="site map">Site Map</a> </li> </ul> </div> </section> <script type="text/javascript" src="/ac/globalfooter/8/en_HK/scripts/ac-globalfooter.built.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@id": "https://www.apple.com/#organization", "@type": "Organization", "name": "Apple", "url": "https://www.apple.com/", "logo": "https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png?Thursday, 14-Nov-2024 00:14:23 UTC", "subOrganization": { "@type": "Organization", "name": "Apple Support", "url": "https://support.apple.com", "@id": "https://support.apple.com/#organization" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-800-692-7753", "contactType": "sales", "areaServed": "US" }, { "@type": "ContactPoint", "telephone": "+1-800-275-2273", "contactType": "technical support", "areaServed": "US", "availableLanguage": ["EN", "ES"] }, { "@type": "ContactPoint", "telephone": "+1-800-275-2273", "contactType": "customer support", "areaServed": "US", "availableLanguage": ["EN", "ES"] } ], "sameAs": [ "http://www.wikidata.org/entity/Q312", "https://www.youtube.com/user/Apple", "https://www.linkedin.com/company/apple", "https://www.facebook.com/Apple", "https://www.twitter.com/Apple" ] } </script> <script type="text/javascript" src="/ac/localeswitcher/4/en_HK/scripts/localeswitcher.built.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://www.apple.com/hk/en/newsroom/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/", "headline": "Inside the Audio Lab: How Apple developed the world’s first end‑to‑end hearing health experience", "image": [{"@type":"ImageObject","width":1312,"url":"https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/tile/Apple-Audio-Lab-Fantasia-Lab-01-lp.jpg.landing-big_2x.jpg","height":738},{"@type":"ImageObject","width":900,"url":"https://www.apple.com/newsroom/images/2024/10/how-apple-developed-the-worlds-first-end-to-end-hearing-health-experience/tile/Apple-Audio-Lab-Fantasia-Lab-01-lp.jpg.news_app_ed.jpg","height":900}], "datePublished": "2024-10-28Z", "dateModified": "2024-11-14T00:14:23Z", "author": { "@id":"https://www.apple.com/#organization"}, "publisher": { "@id":"https://www.apple.com/#organization"}, "description": "Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today." } </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "VideoObject", "name": "Inside the Fantasia Lab in Apple’s Audio Lab", "description": "In the Fantasia Lab, one of Apple’s larger anechoic chambers uses a spherical array of 50 loudspeakers to simulate hundreds of real-world sound scenes in a tightly controlled, evenly distributed sound field.", "thumbnailUrl": "https://www.apple.com/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/posters/Apple-Audio-Lab-Hearing-Health-video_571x321.jpg.large.jpg", "uploadDate": "2024-11-14T00:14:23Z", "duration": "PT00M31S", "contentUrl": "https://www.apple.com/newsroom/videos/videos-2024/hls/2024/10/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health/Apple-Audio-Lab-Hearing-Health-video_16x9.m3u8", "embedUrl": "https://share.newsroom.apple/hk/en/newsroom/embed/videos/?embedvideoid=72c6488f7c248d1dcdb6a0eb85b6ed28" } </script> </div> </footer> <script src="/newsroom/scripts/main.built.js" type="text/javascript" charset="utf-8"></script> <script src="/newsroom/scripts/articlev2.built.js" type="text/javascript" charset="utf-8"></script> </div> </body> </html>

CINXE.COM

How Apple developed the world’s first end-to-end hearing health experience - Apple (HK)