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single-title" itemprop="headline">How 6 Nonprofits Boost Operational Efficiency With Bitly</h1> <div class="post-meta"> <p class="p0"> <span class="post-date">November 15, 2024</span> </p> <p class="p0"> <svg width="8" height="8" viewBox="0 0 8 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="4" cy="4" r="4" fill="#6C6965"/> </svg> <span id="time"></span> min read </p> </div> </div> <div class="cell large-6"> <div class="post-hero"><img width="1200" height="701" src="https://s17233.pcdn.co/blog/wp-content/uploads/2024/11/blog_nonprofit_01.png" class="attachment-full size-full wp-post-image" alt="Two people working together standing in front of a board with a map." decoding="async" fetchpriority="high" /></div> </div> </div> </div> </header>  <section class="entry-content" itemprop="text"> <div class="grid-container post-content-inner"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div id="blog-content" class="cell large-8 small-order-2 large-order-1"> <p>Sometimes, we鈥檙e expected to do more with less鈥攚orking within tighter budgets, limited resources, and shorter timelines. For many nonprofits, this is the reality they face every day. Luckily, operational efficiency can help transform how nonprofits engage donors, expand their reach, and drive their mission forward. After all, with the right tools in place, nonprofits can turn every connection into an opportunity for growth.<br><br>With solutions like short links, QR Codes, and mobile-friendly landing pages, nonprofit organizations are leveraging the Bitly Connections Platform to work more efficiently, collaborate effectively, and stay organized. We recently spoke with several of our nonprofit customers here at Bitly to learn how they鈥檙e using the platform to enhance both internal operations and external impact.</p> <p>We hope these stories inspire other nonprofit organizations to start leveraging technology to help drive more change for the communities they serve. Let鈥檚 jump in!</p> <figure class="wp-block-image size-full"><img decoding="async" width="1200" height="701" src="https://s17233.pcdn.co/blog/wp-content/uploads/2024/11/email_nonprofit_03.png" alt="Graph showing the most popular use case combinations of Bitly among nonprofit organizations. " class="wp-image-7517" /></figure> <h2 class="wp-block-heading" id="h-streamlining-internal-operations-and-team-collaboration"><strong>Streamlining internal operations and team collaboration</strong></h2> <p>Nonprofits need reliable tools to help improve internal communication and ensure everyone has the resources they need to do their jobs. Organizations like Children鈥檚 Fortress Africa and the Legal Resources Centre use Bitly to create easily accessible resources and simplify in-house processes. Let鈥檚 explore the practical ways that these nonprofits utilize the Bitly Connections Platform to support their teams!<br></p> <h3 class="wp-block-heading" id="h-children-s-fortress-africa-providing-team-access-to-internal-resources-nbsp"><strong>Children鈥檚 Fortress Africa: Providing team access to internal resources </strong></h3> <p><a href="https://www.childrensfortressafrica.org/" target="_blank" rel="noreferrer noopener">Children鈥檚 Fortress Africa</a> is a charitable organization operating in Kenya that works with street-connected children鈥攖hose who rely on the streets to live or work鈥攖o equip them with tools for independence. The organization runs projects that facilitate access to rehabilitation, reintegration, resocialization, and education, all aimed at creating supportive environments for the children鈥檚 well-being. </p> <p>To keep materials centralized, Children鈥檚 Fortress Africa uses <a href="https://bitly.com/pages/products/pages">Bitly Pages</a> to share important information and documents with their team. These customized landing pages allow them to present their content in a clear, easy-to-follow format, giving their team one central place to access everything they need.</p> <h3 class="wp-block-heading" id="h-the-legal-resources-centre-improving-team-collaboration-on-all-fronts-nbsp"><strong>The Legal Resources Centre: Improving team collaboration on all fronts </strong></h3> <p>The <a href="https://lrc.org.za/" target="_blank" rel="noreferrer noopener">Legal Resources Centre (LRC)</a> is an independent public interest law center based in South Africa. They empower individuals and communities to harness the power of the law to promote social justice, fight for equality, and realize the human rights enshrined in the South African Constitution.</p> <p>The LRC leverages the Bitly Connections Platform in multiple departments鈥攆rom marketing and communications to human resources, fundraising, and project management. They rely on Bitly to simplify their job application process, gather responses within project teams, and track donations.</p> <h2 class="wp-block-heading" id="h-enhancing-marketing-and-communications-strategies">Enhancing marketing and communications strategies</h2> <p>Every nonprofit wants to understand the impact of its outreach. With Bitly, organizations can create and manage short links across social media, email, and press releases鈥攁ll while <a href="https://bitly.com/pages/products/analytics">Bitly Analytics</a> provides critical insights into how those messages perform. Let鈥檚 explore how some of our nonprofit customers are leveraging the Bitly Connections Platform to elevate their marketing and extend their reach!</p> <h3 class="wp-block-heading" id="h-the-legal-resources-centre-adjusting-strategies-and-tailoring-content"><strong>The Legal Resources Centre: Adjusting strategies and tailoring content</strong></h3> <p>The LRC is no stranger to tapping into the power of Bitly across departments, using <a href="https://bitly.com/pages/products/url-shortener">Bitly Links</a> to create short, customized URLs for everything from social media posts to RSVP forms. They鈥檝e also created three custom Bitly Pages to present their social media platforms and website in a clear, user-friendly format. These mobile-friendly landing pages also serve as a home for their press releases, making their work more accessible to the public and keeping their communications well-organized.<br><br>On top of that, the LRC uses Bitly Analytics to see how their campaigns unfold in real-time, allowing them to refine their communication strategies on the fly and tailor their content to connect better with their audiences on each platform.</p> <p>Here at Bitly, we were thrilled when the LRC shared that our analytics tracking has been transformative for their work, enabling everyone on their team to gain clear insights and make data-driven decisions. Having an intuitive analytics dashboard can make all the difference, and it鈥檚 exciting to see organizations like the LRC maximize their impact with accessible data!</p> <h3 class="wp-block-heading" id="h-changing-lives-tracking-external-communications-nbsp"><strong>Changing Lives: Tracking external communications </strong></h3> <p><a href="https://www.changing-lives.org.uk/" target="_blank" rel="noreferrer noopener">Changing Lives</a> has supported people facing extraordinarily difficult circumstances鈥攈omelessness, addiction, unemployment, and more鈥攆or over 50 years. What started as a small charity has grown into an organization that now operates throughout England, helping thousands of people transform their lives for the better. </p> <p>The organization currently uses Bitly Links to track click engagement across all its external communications, from social media posts to community outreach efforts. Bitly Analytics then helps them monitor this engagement and provides valuable insights into the effectiveness of their messaging. With this data at hand, they can build strong business use cases to advocate for additional resources, ensuring they can continue their vital work.</p> <h3 class="wp-block-heading" id="h-mission-bit-gaining-insights-about-audience-engagement"><strong>Mission Bit: Gaining insights about audience engagement</strong></h3> <p><a href="https://missionbit.org/" target="_blank" rel="noreferrer noopener">Mission Bit</a> is a San Francisco-based nonprofit dedicated to teaching computer science to traditionally underrepresented groups in tech, especially youth of color. Through their free foundational programs, they empower students with essential tech and coding skills to help them unlock brighter futures.</p> <p>Mission Bit uses Bitly Analytics to get a better sense of what resonates with their audience and what doesn鈥檛, as well as pinpointing where their donors are coming from鈥攑roviding them a 360-degree view of their campaigns. With these insights, they can adjust their strategies and craft even more impactful initiatives that inspire their audience.</p> <h2 class="wp-block-heading" id="h-tracking-optimizing-and-expanding-client-outreach"><strong>Tracking, optimizing, and expanding client outreach</strong></h2> <p>Bitly empowers nonprofits to streamline outreach by providing the technology for centralized, easy-to-navigate landing pages with Bitly Pages. These no-code landing pages, along with <a href="https://bitly.com/pages/products/analytics">powerful analytics</a> and <a href="https://bitly.com/pages/products/qr-codes">QR Codes</a>, enable organizations to track and optimize engagement across both digital and physical campaigns. Let鈥檚 take a look at how nonprofits are leveraging our platform to share vital resources with their audiences.</p> <h3 class="wp-block-heading" id="h-the-legal-resources-centre-showcasing-their-work-across-platforms-nbsp"><strong>The Legal Resources Centre: Showcasing their work across platforms </strong></h3> <p>The LRC has proudly showcased its key achievements over the past four and a half decades through a single customized landing page. By putting everything in one place, they鈥檝e made it easy for their audience to engage with their work, celebrate their impact, and connect with their mission鈥攁ll while giving the LRC a greater online presence.  </p> <p>They also utilize Bitly鈥檚 analytics feature to track link performance across multiple platforms. This lets them continually fine-tune their messaging to better connect with their audience. The LRC has found that these insights make a real difference: They can monitor link performance, maximize their impact, and keep communication as effective as possible. We鈥檙e proud to support the LRC as they hit this milestone and build even stronger connections with their audience using Bitly鈥攃heers to 45 years! </p> <h3 class="wp-block-heading" id="h-helplink-mental-health-sharing-mental-health-resources-and-services-nbsp"><strong>Helplink Mental Health: Sharing mental health resources and services </strong></h3> <p><a href="https://www.helplink.ie/" target="_blank" rel="noreferrer noopener">Helplink Mental Health</a> is a charity and social enterprise based in Ireland with a mission to make mental health resources accessible and affordable for all. They provide free or low-cost mental health services to Irish citizens both in-country and abroad. </p> <p>To help people find the support they need, Helplink uses Bitly Pages that guide clients to mental health resources and book counseling sessions in just a few taps. Last October, they ran <em>Coldtober,</em> a nationwide campaign to raise funds, boost awareness, and get the public talking about mental health.</p> <p>The organization used <a href="https://bitly.com/pages/products/qr-codes">Bitly Codes</a> on flyers and billboards throughout Ireland, making it easy for people to quickly access more information with a simple scan. By integrating Bitly Links into their digital ads, they created a seamless way for online audiences to connect with their campaigns, broadening their reach, and engaging more people across both physical and digital channels.</p> <h3 class="wp-block-heading" id="h-mind-in-mid-herts-helping-clientele-access-their-services-nbsp"><strong>Mind in Mid Herts: Helping clientele access their services </strong></h3> <p><a href="https://www.mindinmidherts.org.uk/" target="_blank" rel="noreferrer noopener">Mind in Mid Herts</a> is a charity that provides mental health support and services across Hertfordshire, UK. With a holistic and collaborative approach to promoting mental well-being, they鈥檙e dedicated to supporting individuals dealing with mental and emotional distress. </p> <p>Mind in Mid Herts uses Bitly Pages to organize its online resources, making it easier for anyone seeking help to find what they need. To reach even more people, they place QR Codes on posters in key areas, bridging the gap between offline and online channels to make mental health resources accessible to anyone with a quick scan. With the help of Bitly Analytics, they can see which locations have the most engagement, allowing them to focus their outreach in communities where resources are needed most.</p> <h2 class="wp-block-heading" id="h-boost-your-nonprofit-s-organizational-efficiency-with-bitly-nbsp-nbsp"><strong>Boost your nonprofit鈥檚 organizational efficiency with Bitly  </strong></h2> <p>Our amazing nonprofit customers are showing us just how impactful it can be when you leverage Bitly to elevate your organization鈥檚 internal and external communications. From empowering every department with the resources they need to succeed to spreading your organization鈥檚 mission far and wide, nonprofits are using the Bitly Connections Platform to streamline efforts and amplify their impact.</p> <p>Whether you鈥檙e customizing short links to track <a href="https://bitly.com/blog/how-to-increase-social-media-engagement/">social media engagement</a>, sharing no-code landing pages for education and services, or using QR Codes on printed material to broaden your outreach, we鈥檝e got you covered! And let鈥檚 not forget about our powerful analytics feature, which enables you to track clicks and scans across various channels, helping organizations unlock a deeper understanding of their campaigns. </p> <p>We鈥檙e proud to support these organizations with our products, enabling them to improve their communications, craft impactful campaigns, and utilize end-to-end analytics to bring it all together. </p> <p>Ready to make a bigger impact at your nonprofit organization?<strong> Sign in to your Bitly account and </strong><a href="https://app.bitly.com/default/qrcodes/create"><strong>start getting more efficient today</strong></a><strong>!</strong></p> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p>Explore other nonprofit organizations that use the Bitly Connections Platform to amplify their marketing efforts and meet their unique organizational needs.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"> <li><a href="https://arkansasjustice.org/" target="_blank" rel="noreferrer noopener">Arkansas Access to Justice</a></li> <li><a href="https://baandekfoundation.org/ourstory#bsi" target="_blank" rel="noreferrer noopener">Baan Dek Foundation</a></li> <li><a href="https://www.bowney.org/" target="_blank" rel="noreferrer noopener">Bowney Initiative</a></li> <li><a href="https://dapdc.org/" target="_blank" rel="noreferrer noopener">Domestic Abuse Project of Delaware County</a></li> <li><a href="https://www.hfhnyc.org/" target="_blank" rel="noreferrer noopener">Homes for the Homeless</a></li> <li><a href="http://www.kidslearncode.org" target="_blank" rel="noreferrer noopener">Kids Learn Code</a></li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"> <li><a href="http://negotiation-works.org" target="_blank" rel="noreferrer noopener">Negotiation Works</a></li> <li><a href="http://NewVoicesFoundation.org" target="_blank" rel="noreferrer noopener">New Voices Foundation</a></li> <li><a href="https://www.therosspreschool.org/" target="_blank" rel="noreferrer noopener">San Francisco International School</a></li> <li><a href="https://www.ercsabina.org/" target="_blank" rel="noreferrer noopener">St Sabina Employmen</a><a href="https://www.ercsabina.org/">t Resource Center</a></li> <li><a href="https://stonehengetc.com/" target="_blank" rel="noreferrer noopener">Stonehenge Therapeutic Community</a></li> <li><a href="https://www.waunakeeidea.info/about" target="_blank" rel="noreferrer noopener">The Waunakee IDEA</a></li> </ul> </div> </div> <div style="height:19px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-background" style="background-color:#f3fbfe"><strong><a href="https://bitly.com/pages/landing/spotlight-on-inclusion-plan">Spotlight on Inclusion</a></strong> is Bitly’s initiative to support nonprofits focused on equity, inclusion, and social justice. Through this program, we’ve supported 250 organizations making a positive impact in their communities by offering them premium plans at no cost. The Bitly Connections Platform provides the tools these nonprofits need to amplify their work and achieve their mission-driven goals.</p> </div> </div> </div> <div class="cell large-4 social-share sidebar small-order-1 large-order-2"> <div class="sidebar__container"> <div class="toc-sidebar"> <section id="7499" class="toc-sidebar__container"> <h5 class="preheading2">Table of contents:</h5> <ul class="toc-sidebar__list"> <li class="toc-sidebar__item"> <a href="#h-streamlining-internal-operations-and-team-collaboration" class="toc-sidebar__link" data-js="hash-location"> Streamlining internal operations and team collaboration </a> </li> <li class="toc-sidebar__item"> <a href="#h-enhancing-marketing-and-communications-strategies" class="toc-sidebar__link" data-js="hash-location"> Enhancing marketing and communications strategies </a> </li> <li class="toc-sidebar__item"> <a href="#h-tracking-optimizing-and-expanding-client-outreach" class="toc-sidebar__link" data-js="hash-location"> Tracking, optimizing, and expanding client outreach </a> </li> <li class="toc-sidebar__item"> <a href="#h-boost-your-nonprofit-s-organizational-efficiency-with-bitly-nbsp-nbsp" class="toc-sidebar__link" data-js="hash-location"> Boost your nonprofit鈥檚 organizational efficiency with Bitly   </a> </li> </ul> </section> </div> <div class="hide-for-small show-for-large"> <div class="social-share__inner"> <h4 class="social-share__title preheading2">Share:</h4> <div class="social-share__icons"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fbitly.com%2Fblog%2Fnonprofits-boost-efficiency-with-bitly%2F" target="_blank"> <img src="https://s17233.pcdn.co/blog/wp-content/themes/JointsWP-CSS-master/assets/icons/linkedin.svg" alt="LinkedIn Logo" class="social-share-icon" /> </a> <a href="https://www.threads.net/intent/post?text=https%3A%2F%2Fbitly.com%2Fblog%2Fnonprofits-boost-efficiency-with-bitly%2F" target="_blank"> <img 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She's passionate about telling compelling customer stories, implementing effective user engagement and education programs, and championing the voice of the customer. 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destination<br><input type="url" class="pcta-hook-url" placeholder="https://example.com/my-long-url" id="pcta-short-link-long-url"><div class="errormessage for-pcta-hook-url"></div></label><input disabled="disabled" id="pcta-short-link-submit" type="button" class="btn btn-primary" value="Shorten URL"> <input type="hidden" class="hook_backhalf" id="form-short-link-backhalf" value=""> <input type="hidden" class="hook-type" value="bitlinks"> <input type="hidden" name="rd" value="/default/links"></div></form></div><div class="tabs-panel" id="qr-panel"><form id="pcta-qr" class="pcta-form invalid" method="GET" action="/a/sign_up" novalidate="" autocomplete="off"><div class="pcta-form-content"><h5>Create a QR Code</h5><p><img data-src="code-example.png"><span>Note: This is a standard QR Code preview.</span></p><label>Enter your QR Code destination<br><input type="url" class="pcta-hook-url" placeholder="https://example.com/my-long-url" id="pcta-qr-long-url"><div class="errormessage for-pcta-hook-url"></div></label><input disabled="disabled" id="pcta-qr-submit" type="button" class="btn btn-primary" value="Create QR Code"> <input type="hidden" class="hook_backhalf" id="form-short-link-backhalf" value=""> <input type="hidden" class="hook-type" value="qrcodes"> <input type="hidden" name="rd" value="/default/qrcodes"></div></form></div></div></div></div></div>  <script> // This experiment shows the PCTA for users chosen to be in variation 1 // No action if user is NOT in experiment or in control https://puffer.atlassian.net/browse/HB-1449 // endpoint [server url]/data/experiments/decide/:flag/action/:action var optFlag= "cp_persistent_cta_experience"; var optAction= "mkt_pcta_impression"; var optLoadEvent = "mkt_pcta_impression"; var allowProd = true; // jQuery(document).ready(function($) { // only run in test extension = location.hostname.split('.'); tld = extension[extension.length-1]; if(tld=='net'||tld=="org"||allowProd===true) { //console.log('experiment ON: ' + tld); // setup token if not present var _xsrf = document.cookie.match("\\b\_xsrf=([^;]*)\\b"), _xsrf = (_xsrf ? _xsrf[1] : undefined); endPointURL = "https://"+location.hostname+"/data/experiments/decide/"+optFlag+"/action/"+optAction; trackEndPointURL = "https://"+location.hostname+"/data/experiments/track"; // check if user is in experiment var options = { url: endPointURL, cache: false, timeout: 12000, dataType: 'json', traditional: true, beforeSend: function(XMLHttpRequest) { XMLHttpRequest.setRequestHeader('X-XSRFToken', _xsrf); }, success: function(res) { //console.log(res); try { variation = res.variation_key; } catch (error) { variation = 'none'; } //console.log(variation); if(variation == 'variation_1') { execute_variation(); } else { $('body').addClass('page-loaded'); // execute test //execute_variation(); } send_tracking_event(optLoadEvent); }, error: function(res) { $('body').addClass('page-loaded'); send_tracking_event(optLoadEvent); } } $.ajax(options); function send_tracking_event(event){ //console.log('send: ' + event); var trackOptions = { url: trackEndPointURL, type: 'POST', contentType: "application/json; charset=utf-8", dataType: 'json', data: JSON.stringify({event_key: event}), beforeSend: function(XMLHttpRequest) { XMLHttpRequest.setRequestHeader('X-XSRFToken', _xsrf); }, success: function(res) { //console.log('done'); }, error: function(res){ //console.log(res); } } $.ajax(trackOptions); } function execute_variation(){ $('body').append('<link rel="stylesheet" id="pcta-css" href="https://docrdsfx76ssb.cloudfront.net/static/1738884222/pages/wp-content/themes/JointsWP-CSS-master/assets/scripts/pcta/pcta.css" media="all">'); $('body').append('<script src="https://docrdsfx76ssb.cloudfront.net/static/1738884222/pages/wp-content/themes/JointsWP-CSS-master/assets/scripts/pcta/pcta-line.js" id="pcta-js" template="pcta.html">'+'<'+'/script>'); $(document).on('keydown','.pcta-form .pcta-hook-url', function(event) { if (event.keyCode == 13) { event.preventDefault(); $(this).parents('.pcta-form').find('.btn').trigger('click'); } }); $(document).on('click touchend', '.action-link', function(e) { send_tracking_event('mkt_pcta_activation_shortner'); }); $(document).on('click touchend', '.action-qr', function(e) { send_tracking_event('mkt_pcta_activation_qr'); }); $(document).on('click touchend', '#pcta-short-link-submit', function(e) { send_tracking_event('mkt_pcta_submit_shortner'); }); $(document).on('click touchend', '#pcta-qr-submit', function(e) { send_tracking_event('mkt_pcat_submit_qr'); }); } } }); </script> </body> </html>