Research Resources - TripleLift

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That’s why we’re always exploring new ideas and developing the resources you need to face the challenges of our industry head on. "> <meta property="og:image" content="https://res.cloudinary.com/uf-555178/image/upload/v1727703548/Thumbnail_DataCommercialization_v2_1_km5rlj.png"> <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="Resources"> <meta name="twitter:description" content="TripleLift strives to be the most supportive company in ad tech. That’s why we’re always exploring new ideas and developing the resources you need to face the challenges of our industry head on. 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} #uf-item-page[data-item-id='661857791'] .uf-item-container, #uf-item-page[data-item-id='667165043'] .uf-item-container, #uf-item-page[data-item-id='659770763'] .uf-item-container, #uf-item-page[data-item-id='667953545'] .uf-item-container, #uf-item-page[data-item-id='659771399'] .uf-item-container, #uf-item-page[data-item-id='677340491'] .uf-item-container, #uf-item-page[data-item-id='660022283'] .uf-item-container, #uf-item-page[data-item-id='659768933'] .uf-item-container, #uf-item-page[data-item-id='665587508'] .uf-item-container, #uf-item-page[data-item-id='659770628'] .uf-item-container, #uf-item-page[data-item-id='675618790'] .uf-item-container, #uf-item-page[data-item-id='674694519'] .uf-item-container, #uf-item-page[data-item-id='658755953'] .uf-item-container, #uf-item-page[data-item-id='669432785'] .uf-item-container, #uf-item-page[data-item-id='664143481'] .uf-item-container, #uf-item-page[data-item-id='647836960'] .uf-item-container, #uf-item-page[data-item-id='665589803'] .uf-item-container, #uf-item-page[data-item-id='676025375'] .uf-item-container, #uf-item-page[data-item-id='677521045'] .uf-item-container, #uf-item-page[data-item-id='668566313'] .uf-item-container { margin-top: 78px !important; } #uf-item-page[data-item-id='661857791'] .uf-item-aside, #uf-item-page[data-item-id='667165043'] .uf-item-aside, #uf-item-page[data-item-id='659770763'] .uf-item-aside, #uf-item-page[data-item-id='667953545'] .uf-item-aside, #uf-item-page[data-item-id='659771399'] .uf-item-aside, #uf-item-page[data-item-id='677340491'] .uf-item-aside, #uf-item-page[data-item-id='660022283'] .uf-item-aside, #uf-item-page[data-item-id='659768933'] .uf-item-aside, #uf-item-page[data-item-id='665587508'] .uf-item-aside, #uf-item-page[data-item-id='659770628'] .uf-item-aside, #uf-item-page[data-item-id='675618790'] .uf-item-aside, #uf-item-page[data-item-id='674694519'] .uf-item-aside, #uf-item-page[data-item-id='658755953'] .uf-item-aside, #uf-item-page[data-item-id='669432785'] .uf-item-aside, #uf-item-page[data-item-id='664143481'] .uf-item-aside, #uf-item-page[data-item-id='647836960'] .uf-item-aside, #uf-item-page[data-item-id='665589803'] .uf-item-aside, #uf-item-page[data-item-id='676025375'] .uf-item-aside, #uf-item-page[data-item-id='677521045'] .uf-item-aside, #uf-item-page[data-item-id='668566313'] .uf-item-aside { display: none !important; } /**End Hiding secondary nav **/ </style><style> #uf-embed-tile-page #injected-header, #uf-embed-tile-page #injected-footer { display: none; } body#uf-embed-tile-page { opacity: 1 !important; } body#uf-embed-tile-page.loaded { opacity: 1 !important; } </style><style> body#uf-embed-tile-page .uf-cta-panel .uf-cta-tagline { font-size: 32px !important; } body#uf-embed-tile-page .uf-cta-tile { width: 350px !important; height: 462px !important; } body#uf-embed-tile-page .uf-cta-panel .uf-form-cta-tile { height: 500px; width: 630px; } </style><style type="text/css"> .uf-form-cta-tile-425408.uf-cta-tile.uf-form-cta-tile .uf-cta-success-panel .uf-cta-success-copy { color: #ffffff!important; } .uf-form-cta-tile-425408.uf-cta-tile.uf-form-cta-tile .uf-cta-success-panel .uf-icon-success { background-color: #85c550!important; } </style><style> .site-footer #CCPA-privacy-notice { text-align: center; color: white; max-width: 800px; padding: 10px 15px 0; margin: 0 auto; } .site-footer #CCPA-privacy-notice a { color: #aaa; } .site-footer #CCPA-privacy-notice a:hover { color: #ff6418; } </style><style> @media (min-width: 1440px) { .uf-has-cta-beside .uf-item-container .uf-item-content .uf-main-content .uf-article { max-width: 920px; } } .uf-has-cta-beside.uf-item-page .uf-cta-tile { width: 285px; height: 376px; } .uf-has-cta-beside .uf-cta-tile.uf-form-cta-tile { padding: 17px; } @media (min-width: 1440px) { .uf-has-cta-beside .uf-item-container .uf-item-content .uf-main-content .uf-cta-beside { right: -180px; width: 350px; left: 84%; transform: none; position: absolute; top: 5%; } } </style><style> .uf-stream-page[data-stream-id="8674144"] { background-image: url(https://content.cdntwrk.com/files/aHViPTExOTcwNyZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV82MjgyNTQ2Njc3NjljLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTg2YmE3ZGYwYWRkMTA2MmY5YTA0OWEzZTdlNzgwM2Iw); } </style><style> @media only screen and (max-width: 615px) { body.uf-marketing-template .hero-template { height: 160px; } body.uf-marketing-template .hero-template h2 { font-size: 22px !important; 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class="sr-only">Share on email</span> </a> </li> </ul> </div> </aside> </div> </div> </div> <header class="hero is-bold is-flex is-justify-center uf-hero-header"> <div class="hero-body container"> <h1 class="title is-size-1 has-text-centered has-text-white has-text-shadow"> Resources </h1> <p class="subtitle is-size-3 has-text-centered has-text-white has-text-shadow has-margin-top-10"> Our industry changes quickly, we're here to help you keep up. Explore our essential resources. </p> </div> </header> <main id="main-content" class="uf-main-content container"> <hgroup class="uf-description-block"> <h2 class="title is-size-3 has-margin-bottom-20">Latest Content</h2> <h3 class="subtitle is-size-5">TripleLift strives to be the most supportive company in ad tech. That’s why we’re always exploring new ideas and developing the resources you need to face the challenges of our industry head on. </h3> </hgroup> <div id="uf-lazy-loader" class="uf-lazy-loader" data-type="collection" data-target-id="10483477" data-load-limit="20" data-has-more-items="true" data-total-item-count="88" data-stream-sections-beta-flag="false" > <ul id="uf-tile-container" class="uf-tile-container is-clearfix" > <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689305133" data-source-stream-id="7456081" data-tags="2024,White Paper,All-Product,All-Vertical,Advertisers,Measurement Solutions,Publishers,All-Stages,Global,Research-Supported,DSP,TripleLift Audiences-MF,Research-Hub,year: 2024" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelifts-new-age-of-data-infographic" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727703548/Thumbnail_DataCommercialization_v2_1_km5rlj.png" alt="TripleLift's New Age of Data Infographic" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-11-05T10:12:02>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift's New Age of Data Infographic </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688969689" data-source-stream-id="7443226" data-tags="US,White Paper,2024,All-Vertical,All-Stages,Core Business,Measurement Solutions,All-Product,Advertisers,Research-Supported,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/campaign-measurement-navigating-the-present-shaping-the-future" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727722281/Thumbnail_StateOfMeasurementWP_unq96y.png" alt="Campaign Measurement: Navigating the Present & Shaping the Future" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-30T13:16:05>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Campaign Measurement: Navigating the Present & Shaping the Future </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-cta-tile uf-link-cta-tile uf-link-cta-tile-512422 " data-id="512422" > <a class="uf-link-cta-tile-link" href="https://adage.com/article/cookieless-advertising/building-unbreakable-data-supply-chain-cookieless-world/2531716" target="_blank" rel="noopener" data-internal="false" > Read on Ad Age </a> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688941312" data-source-stream-id="7724110" data-tags="CTV,Product: High Impact CTV,Advertisers,year: 2024,2024,All-Stages,Beauty,Engagement,Consideration,Adoption,Research-Hub" > <article> <a class="uf-tile box blogpost uf-blogs " href="https://resources.triplelift.com/resources-home/national-beauty-chain-efficiently-drives-store-visits-with-enhanced-ctv-spots" data-internal="blogpost" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1731000136%2FThumbnail_BeautyCaseStudy_dblk24.png&size=1&version=1731000147&sig=b5668a0960751860924efca3d4f184e1&default=hubs%2Ftilebg-blogs.jpg" alt="National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-26T17:28:06>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ ARTICLE</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689242328" data-source-stream-id="7456051" data-tags="Publishers,TripleLift Audiences-MF,2024,TripleLift Audiences,Entertainment,Case Study,Global,All-Stages,N/A - Topic,Attention,Research-Hub,year: 2024" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-audiences-deals-generate-highly-efficient-cpms-for-pubfinity" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1730231512/Thumbnail_Pubfinity_q7sr1t.png" alt="TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-29T15:46:03>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689070148" data-source-stream-id="7456051" data-tags="All-Stages,Case Study,Research-Supported,2024,HID Flipbook,Core Business,Favorability,US,Advertisers,N/A - Topic,Brand Lift,Retail,TripleLift Audiences,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/flipbook-high-impact-display-boosts-brand-perception-for-sports-lifestyle-brand" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1729264003/Thumbnail_CaseStudy_NikeFlipbook_ubuger.png" alt="Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-10T17:52:22>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689010422" data-source-stream-id="7456051" data-tags="Advertisers,TripleLift Audiences-MF,Travel,All-Stages,2024,N/A - Topic,EMEA,Research-Supported,Click Through Rate,Native,Case Study,year: 2024,Research-Hub,TripleLift Audiences" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/travel-company-drives-increased-ctr-and-brand-awareness-with-triplelift-audiences" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1728057479/Thumbnail_CaseStudy_Expedia_er1iyu.png" alt="Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-04T11:56:02>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688613204" data-source-stream-id="7456069" data-tags="CTV,NA,2024,All-Vertical,All-Stages,CTV-MF,N/A - Topic,Research-Hub,Advertisers,White Paper" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/ctv-advertising-in-the-age-of-experience" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1725478892/Thumbnail_eMarketer_th4thw.png" alt="CTV Advertising in the Age of Experience" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-28T09:42:29>6 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> CTV Advertising in the Age of Experience </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689058469" data-source-stream-id="8208173" data-tags="Deal,DSP,All-Vertical,N/A - Topic,Global,All-Stages,2024,TripleLift Audiences-MF,TripleLift Audiences,Playbook,Research-Hub,year: 2024" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-audiences-deals-enter-dv360s-marketplace" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1730474918/Thumbnail_DV360_ezlq9u.png" alt="TripleLift Deals In The DV360 Marketplace" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-09T15:06:52>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift Deals In The DV360 Marketplace </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688969710" data-source-stream-id="7456051" data-tags="2024,All-Product,Research-Supported,FR,Awareness-KPI,TripleLift Audiences-MF,Entertainment,Advertisers,N/A - Topic,Case Study,All-Stages,EMEA,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/amusement-park-brand-redefines-contextual-targeting-with-triplelift-audiences" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727722898/Thumbnail_DisneyLandCaseStudy_v2_xxzyht.png" alt="Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-30T13:17:03>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688747608" data-source-stream-id="7443226" data-tags="DSP,Advertisers,Global,All-Vertical,2024,N/A - Topic,White Paper,All-Product,All-Stages,TripleLift Audiences-MF,Research-Supported,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/a-new-age-of-data" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727703548/Thumbnail_DataCommercialization_v2_1_km5rlj.png" alt="The New Age of Data" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-11T18:23:30>6 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> The New Age of Data </h1> <p class="subtitle is-5 uf-tile-description ">Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688928945" data-source-stream-id="7449097" data-tags="US,Viewability,N/A - Topic,Core Business,Case Study,Food & Bev,Cost per Impression,Advertisers,CPG,2024,High Impact Display,All-Stages,year: 2024,Research-Hub" > <article> <a class="uf-tile box blogpost uf-blogs " href="https://resources.triplelift.com/resources-home/prepared-foods-brand-drives-consideration-with-triplelifts-vertical-video" data-internal="blogpost" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1727293943%2FTL_CaseStudy_Thumbnail_688x401_stouffers_se1_oz4izc.png&size=1&version=1727356863&sig=346cf498505b095d78008b4892c3429a&default=hubs%2Ftilebg-blogs.jpg" alt="Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video " data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-25T16:09:46>5 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ ARTICLE</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688755437" data-source-stream-id="10524129" data-tags="N/A - Topic,Publishers,Sizzle-Video,All-Stages,NA,CTV,CTV-MF,2024,Advertisers,All-Vertical,CTV Spots,Research-Supported,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/high-impact-enhanced-ctv-spots-triplelift" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1726495445%2FThumbnail_CTVSizzle_m3la62.png&size=1&version=1726589643&sig=84b44d4fb1ad9acfed245ca202bf6753&default=hubs%2Ftilebg-videos.jpg" alt="A Decade of Creative Innovation: Driving Results on CTV" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 1:20"> 1:20 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-12T12:25:23>6 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> A Decade of Creative Innovation: Driving Results on CTV </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687828011" data-source-stream-id="7461289" data-tags="All-Vertical,2024,Core Business,Global,All-Product,White Paper,N/A - Topic,Publishers,All-Stages,Advertisers,Research-Hub,Research-Supported,Native,Display,Online Video,CTV" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/tl-research-global-readiness" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1718047752/TL_Research_Global-Readiness_thumb_lszpmn.jpg" alt="Global Innovation Readiness" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-06-10T14:28:21>9 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Global Innovation Readiness </h1> <p class="subtitle is-5 uf-tile-description ">Explore the results of our Global Innovation Readiness survey.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688416017" data-source-stream-id="10524129" data-tags="All-Stages,CTV Spots,Advertisers,event-video,All-Vertical,2024,CTV-MF,N/A - Topic,CTV,NA,Publishers,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/unlocking-connected-tv-advertising-innovation-shifting-investment-from-experimental-to-core" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FFOYC3LWAEoM%2Fhqdefault.jpg&size=1&version=1723144908&sig=70bacdeeadb78adbf035c2920a388caa&default=hubs%2Ftilebg-videos.jpg" alt="Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 20:34"> 20:34 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-08T10:58:08>7 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688382639" data-source-stream-id="7456051" data-tags="Global,TripleLift Audiences-MF,All-Stages,Case Study,All-Vertical,2024,Publishers,All-Product,Research-Supported,Brand Lift,Click Through Rate,Viewability,N/A - Topic,TripleLift Audiences,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-audiences-accelerates-freestar-s-modern-vision-of-ssp-partnerships" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1722975243/Thumbnail_CaseStudy_Freestar_jse4dh.png" alt="TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-05T10:54:25>7 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687825635" data-source-stream-id="7461289" data-tags="White Paper,All-Product,All-Vertical,Publishers,2024,All-Stages,Advertisers,Economic Inclusion,Core Business,Global,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/state-of-de-i-investment-in-digital-advertising" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1718045500/Thumbnail_EconomicIncReport_nmrxo3.png" alt="State of DE&I Investment in Digital Advertising" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <h1 class="uf-tile-title title is-4 is-capitalized"> State of DE&I Investment in Digital Advertising </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Explore the findings from our report dedicated to improving investment in diverse-owned media.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688335771" data-source-stream-id="7449097" data-tags="N/A - Topic,Advertisers,CPG,Awareness,HID Vertical Video,Core Business,Engagement,US,2024,E-Commerce,Food & Bev,Consideration,Adoption,Case Study,Research-Supported,Research-Hub" > <article> <a class="uf-tile box blogpost uf-blogs " href="https://resources.triplelift.com/resources-home/triplelift-high-impact-display-vertical-video-case-study" data-internal="blogpost" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1724968850%2FTL_CaseStudy_Thumbnail_688x401_groceryVerticalVideo_se1_zw6kao.png&size=1&version=1724968869&sig=f38853fe1f67aa99bdbf92bc7fadf86b&default=hubs%2Ftilebg-blogs.jpg" alt="TripleLift High Impact Display: Vertical Video Case Study " data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-07-31T12:32:57>7 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift High Impact Display: Vertical Video Case Study </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ ARTICLE</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688249573" data-source-stream-id="7456051" data-tags="2024,N/A - Topic,Branded Video,Case Study,Advertisers,Awareness-KPI,Favorability,US,Core Business,Auto,Brand Recall,Awareness,Brand Lift,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-s-15s-instream-video-drives-full-funnel-success-for-luxury-car-brand" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1721766004/TL_CaseStudy_Thumbnail_688x401_auto_se1_wy3bzw.png" alt="TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688189838" data-source-stream-id="10524129" data-tags="Retail Media-MF,All-Stages,CTV,Global,Retail Media,DSP,Advertisers,event-video,2024,All-Vertical,CTV Spots,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/annie-vines-discusses-the-intersection-of-retail-media-and-ctv-beet-tv-at-cannes-lions-2024" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1721249008%2FThumbnail_BeetTV_Anniev2_dh0fds.png&size=1&version=1721252541&sig=fd96943df501fcb0f8d76b3b5486ff7d&default=hubs%2Ftilebg-videos.jpg" alt="Annie Vines Discusses the Intersection of Retail Media and CTV" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 7:46"> 7:46 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-07-12T16:38:06>8 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Annie Vines Discusses the Intersection of Retail Media and CTV </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687718835" data-source-stream-id="10524129" data-tags="CTV-MF,2024,CTV,event-video,NA,Research-Hub,Advertisers,N/A - Topic,All-Vertical,CTV Spots,All-Stages" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/andrew-king-on-maximizing-attention-in-streaming-environments-beet-tv-at-possible" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1722438142%2FThumbnail_BeetTV_Andrew_v2cb8l.png&size=1&version=1726495820&sig=1d6f82ee60e97adf7625e0a99537ee87&default=hubs%2Ftilebg-videos.jpg" alt="Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 4:27"> 4:27 </span> </figure> <header class="uf-tile-copy"> <h1 class="uf-tile-title title is-4 is-capitalized"> Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns. </p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li id="uf-loading-spinner-tile-wrapper" class="uf-tile-wrapper uf-loading-spinner-tile-wrapper " role="alert" > <div class="uf-tile uf-loading-spinner-tile box"> <i class="uf-spinner-icon" aria-hidden="true"></i> <p class="uf-loading-spinner-tile-text">Loading More...</p> </div> </li> </ul> <button id="uf-lazy-loader-load-more" type="button" class="uf-lazy-loader-load-more uf-button is-primary is-margin-centered" > See more </button> </div> </main> <button type="button" id="uf-back-to-top" class="uf-back-to-top uf-invisible uf-button" aria-label="Scroll to Top" > <i class="fas fa-arrow-up" aria-hidden="true"></i> </button> <footer id="uf-footer" 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for="utm_content-a070bad3-936a-43a8-b20f-c857e68ca907"><span>utm_content</span></label> <legend class="hs-field-desc" style="display: none;"></legend> <div class="input"><input name="utm_content" class="hs-input" type="hidden" value=""></div> </div> <div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-a070bad3-936a-43a8-b20f-c857e68ca907" class="" placeholder="Enter your utm_term" for="utm_term-a070bad3-936a-43a8-b20f-c857e68ca907"><span>utm_term</span></label> <legend class="hs-field-desc" style="display: none;"></legend> <div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div> </div> <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-a070bad3-936a-43a8-b20f-c857e68ca907" class="" placeholder="Enter your Company Email Address" for="email-a070bad3-936a-43a8-b20f-c857e68ca907"><span>Company Email Address</span><span 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value="Submit"></div> </div><input name="hs_context" type="hidden" value="{"embedAtTimestamp":"1738433743831","formDefinitionUpdatedAt":"1699475602695","lang":"en","renderRawHtml":"true","userAgent":"Mozilla/5.0 (Linux; Android 6.0; Nexus 5 Build/MRA58N) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/132.0.0.0 Mobile Safari/537.36","pageTitle":"TripleLift - The Creative 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data-wow-delay=".2s" style="visibility: visible; animation-delay: 0.2s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/tag-registered.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/tag-registered.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".2s" style="visibility: visible; animation-delay: 0.2s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/tag_certifed_against_fraud.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/tag_certifed_against_fraud.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".0s" style="visibility: visible; animation-delay: 0s; animation-name: fadeIn;"> <img class="lazy entered loaded" 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width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".0s" style="visibility: visible; animation-delay: 0s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/edaa_certified.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/edaa_certified.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".3s" style="visibility: visible; animation-delay: 0.3s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/NMSDC.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/NMSDC.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".2s" style="visibility: visible; animation-delay: 0.2s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/ana_certified.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/ana_certified.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> <span href="" target="_blank" class="entry wow fadeIn" data-wow-delay=".5s" style="visibility: visible; animation-delay: 0.5s; animation-name: fadeIn;"> <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2025/01/maven.png" style="" data-src="https://triplelift.com/wp-content/uploads/2025/01/maven.png" alt="" width="500" height="500" data-ll-status="loaded"> </span> </div> </div> </div> </div> </div> </footer> </div> <style> .uf-tile-wrapper.uf-tile-section-header { display: block; width: 100%; max-width: 100%; height: auto!important; box-shadow: none!important; background: none; } .uf-tile-wrapper.uf-tile-section-header .uf-tile { box-shadow: none; background-color: transparent!important; height: auto!important; width: 100%!important; cursor: auto; } .uf-tile-wrapper.uf-tile-section-header .uf-tile-copy { background-color: transparent!important; margin: 0; padding: 0; border: none; position: relative !important; padding: 0 !important; } .uf-tile-wrapper.uf-tile-section-header .uf-tile-copy .uf-tile-title { font-family: Mark Pro,sans-serif; font-weight: 400; font-style: normal; text-shadow: none; font-size: 18px; color: #4a4a4a; line-height: normal; letter-spacing: normal; margin-bottom: 0 !important; } .uf-tile-wrapper.uf-tile-section-header .uf-tile:hover .uf-tile-copy .uf-tile-title { color: #404040 !important; } .uf-tile-wrapper.uf-tile-section-header .uf-tile-content-label, .uf-tile-wrapper.uf-tile-section-header .uf-tile-copy:before, .uf-tile-wrapper.uf-tile-section-header .uf-tile-copy time { display: none; } .uf-tile-wrapper.uf-tile-section-header article .uf-tile:after { background-image: none!important; } /* hide placeholder tiles at item level carousel */ .uf-slider li[data-source-stream-id="7723750"] { display: none !important; } </style> <script nonce="R48JkWLG1Gw_GTqx8GypsXyY"> var isTilesPageCheck = function() { return document.body.classList.contains('uf-tiles-page'); }; // add section header stream IDs here, this is also the tile [data-source-stream-id] var sectionHeaderStreams = ['7723750']; window.sectionHeaderStreams = sectionHeaderStreams; var addSectionHeaderTileClass = function(tile) { var sectionHeaderStreamArray = window.sectionHeaderStreams; var sourceStream = tile.dataset.sourceStreamId; for(var i = 0; i < sectionHeaderStreamArray.length; i++) { var streamID = sectionHeaderStreamArray[i]; if(streamID === sourceStream) { tile.classList.add('uf-tile-section-header'); } } }; var handleSectionHeader = function() { var tiles = Array.from(document.querySelectorAll('.uf-tile-wrapper:not(#uf-loading-spinner-tile-wrapper):not(.uf-tile-section-header)')); if(!isTilesPageCheck() || tiles.length < 1) { return; } for(var i = 0; i < tiles.length; i++) { addSectionHeaderTileClass(tiles[i]); } }; window.addEventListener('uberflip.load', function() { if (!window.sectionHeaderFunctionality) { handleSectionHeader(); window.sectionHeaderFunctionality = true; } }); window.addEventListener('uberflip.itemsLoaded', function() { handleSectionHeader(); }); </script><script nonce="R48JkWLG1Gw_GTqx8GypsXyY"> //add stream id's with comma seperated in the array below, on which you need to remove highlight featured tiles. window.obData.streamArray = ["8642620", "8642623"]; </script><script nonce="R48JkWLG1Gw_GTqx8GypsXyY"> // This script relies on settings in the window.ctaUpdates object in 'OB Configuration' code block window.addEventListener('uberflip.ctaActivate', (ctaId) => { formID = ctaId.detail.caller.dataset.id; var fieldListArray = window.ctaUpdates[formID]; // console.log("The Form ID activated is: " + formID); // console.log("The following field options should be shown for this form ID " + formID + ":"); // console.log(fieldListArray); $("[data-mapping='type'] > option").each(function() { if(jQuery.inArray(this.value, fieldListArray) == -1){ $( this ).remove(); } }); }); window.addEventListener('uberflip.ctaFormSubmitSuccess', (ctaId, ctaData, ctaName) => { var pageName = $('meta[name=title]').attr('content'); var ufCtaName = ctaId.detail.caller.dataset.name; window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'ufFormSubmitted', 'eventAction': ufCtaName, 'eventLabel': pageName }); console.log(window.dataLayer); }); // Marketing Stream description color normalization $(document).ready(function() { const ufPageTitleColor = $(".uf-banner-title-color").css('color'); $('.uf-marketing-stream .hero-body p').css('color',ufPageTitleColor); }); </script><script nonce="R48JkWLG1Gw_GTqx8GypsXyY"> // Defines filter placements var filterPlacement = { default: ['8643073'], // mention stream id that should have all the filter topics in its page. // If you only want a specific filter category to display on a given stream, add the stream ID to the corresponding array below within the square brackets for that category: "Topic": ['11808274', '10658507', '10658508', '10658509','11007977', '11522766',], "Type": ['7997842', '10658515', '10658510', '10658514', '10658511', '11522750','11555081'], // "Research": [''], // "Campaign Objective": [''], // "Audience": [''], }; // Defines filter structure based on placements var filterStructure = { default: { "Topic": { //tag: label 'CTV': 'CTV', 'TripleLift Audiences': 'Data & Targeting', 'Display':'Display', 'Native':'Native', 'Online Video': 'Online Video', // 'Research': 'Research', // 'Retail Media': 'Retail Media' }, "Type": { //tag: label // 'Blog':'Blogs', 'Case Study':'Case Studies', 'Playbook':'Playbooks', 'Social-Video, Sizzle-Video, event-video, Webinar-Video': 'Videos', 'White Paper':'White Papers', }, // "Research": ['Industry','Targeting','Third part Cookies'], // "Campaign Objective": ['Awareness', 'Conversion', 'Engagement'], // "Audience": ['Advertiser', 'Publisher'], }, }; // Build final config Object var filterConfig = { filterPlacement: filterPlacement, filterStructure: filterStructure, }; // Include our config in obData (created in previous codeblock) to be consumed by code window.obData.filterConfig = filterConfig; // Remove the highlight tile from the streams window.obData.removeFeatureTileByStream = ['']; // Add the highlight tile from the streams window.obData.addFeatureTileByStream = ['10483477', 'uf-hub-page', '10598128']; </script><script nonce="R48JkWLG1Gw_GTqx8GypsXyY"> function updateImages(tile) { var imageSrc = $(tile).find('img').attr('src'); if (/mediaproxy/.test(imageSrc)) { var $newImg = decodeURIComponent(imageSrc.split('url=')[1]); imageSrc = $newImg.split('&')[0].split('?')[0]; $(tile).find('img').attr('src', imageSrc); } } var handleTilesImage = function handleTilesImage() { var tiles = $('.uf-highlight-item .uf-tile-thumbnail'); if (tiles) { tiles.each(function (index, tile) { updateImages(tile); }); } }; handleTilesImage(); </script> <script type="text/javascript" src="https://content.cdntwrk.com/themes/vanilla/32bbbb2/public/js/0.92db39e84b59bd8a81b8.chunk.js"></script><script type="text/javascript" src="https://content.cdntwrk.com/themes/vanilla/32bbbb2/public/js/1.92db39e84b59bd8a81b8.chunk.js"></script><script type="text/javascript" src="https://content.cdntwrk.com/themes/vanilla/32bbbb2/public/js/runtime~template_sets_default_pages_hub_page.92db39e84b59bd8a81b8.js"></script><script type="text/javascript" src="https://content.cdntwrk.com/themes/vanilla/32bbbb2/public/js/template_sets_default_pages_hub_page.92db39e84b59bd8a81b8.chunk.js"></script></body> </html>

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