WPP revenues fall 8.7% in third quarter | Media

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Its headcount was down to 101,333 by 30 September, some 11,232 staff or 10% lower than at the end of last year.</p><p>Like-for-like revenue growth was down 8.7%, slightly ahead of a number of analysts' expectations, a significant improvement over the 10.5% decline recorded in the second quarter. However, while WPP's US business put in its best quarterly performance of the year the UK operation actually "softened" with like-for-like revenues down 9% compared with an 8.2% decline in the second quarter.</p><p>"As the company's revenue growth figures for the third quarter indicate, things are certainly 'less worse' than the second quarter and July, August and September have all shown improvement over April, May and June," WPP said.</p><p>"This sequential quarterly improvement should continue into the fourth quarter of 2009 and into 2010, for the same reasons, although the real test may come when governments and independent central banks decide to reduce or withdraw fiscal and monetary support to avoid higher interest rates and inflation."</p><p>The company's gross margin was down 8.3%. WPP said that the geographical pattern of revenue growth "varied significantly" in the third quarter. The US saw "relative improvement" with like-for-like growth down 6.1%, compared with a drop of 11.3% in the second quarter. There was also relative improvement in western continental Europe and Asia Pacific, while the UK, Middle East and Africa and Latin America all saw quarter-on-quarter "softening" in revenue performance.</p><p>WPP's advertising and investment management operation saw like-for-like revenues fall 9.8% while those at the group's public relations and public affairs division dropped 8.5%, an improvement on the 9.7% decline in the second quarter.</p><p>The company reported a gross margin of -8.3% and said that at this stage the group was looking at being "even stevens" in revenue budgets for 2010, indicating that the worst may well be over for the business.</p><p>"Although we still have not reviewed our budgets for 2010 'even stevens' for budgeted revenues still seems as good a bet now, as it did two months ago, in our first half results statement," said the company. "The second half is forecast to show a marked improvement in profitability, both absolutely and in terms of maintaining second-half margins at prior year levels."</p><p>WPP said it is now in agreement that the recovery of the world economy is likely to be "LUV"-shaped. This consists of an L-shaped recovery for western Europe, a U-shaped one for North America and a V-shaped one for Brazil, Russia, India, China and the "next 11" emerging economies.</p><p>Average net debt in the first nine months of 2009 was £3.482bn.</p><p><em>• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. 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title="${comment.Author.displayName}" name="&lid={viewComments}{${comment.Author.displayName}}&lpos={viewComments}{${comment_index}}"/> </a> <a href="${userProfileUrlPrefix}/${comment.Author.displayName|toLowerCase}" name="&lid={viewComments}{${comment.Author.displayName}}&lpos={viewComments}{${comment_index}}"> ${comment.Author.displayName} </a></h3> <p class="posted-time">${comment.PostedAtTime|formatDateTime:MessageTime}</p> </div> <span class="author-tier"> <a class="rollover" title="${comment.Author.userTier}"> {if comment.Author.isStaff} {var srcAttr = 'src="' + staticRoot + 'images/communities/icons_staff_28.gif"'} <img ${srcattr} width="28" height="28" title="${comment.Author.userTier}" alt="${comment.Author.userTier}"/> <span>Staff</span> {elseif comment.Author.isContributor} {var srcAttr = 'src="' + staticRoot + 'images/communities/icons_contributor_28.gif"'} <img ${srcattr} width="28" height="28" title="${comment.Author.userTier}" alt="${comment.Author.userTier}"/> 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name="&lid={jobsBox}{Guardian careers}&lpos={trail}{10}">Careers advice</a> </p> </li> <li class="normal"> <a href="http://web.archive.org/web/20091102082125/http://guardian.co.uk/users/forums" name="&lid={jobsBox}{Career forums}&lpos={trail-image}{11}"> <img src="http://web.archive.org/web/20091102082125im_/http://static.guim.co.uk/sys-images/Guardian/Pix/red/blue_pics/2009/01/14/careerstalk.gif" width="60" height="50" alt="careerstalk"/> </a> <p> <a href="http://web.archive.org/web/20091102082125/http://guardian.co.uk/users/forums" name="&lid={jobsBox}{Career forums}&lpos={trail}{12}">Career forums</a> </p> </li> </ul> </div> </div> <div id="global-jobs-2" class="global-jobs-pane tab-toggle-pane initially-off"> <h3 class="js-hider">USA</h3> <div class="capsule jobsbox"> <form action="http://web.archive.org/web/20091102082125/http://www.guardianjobs.com/" onsubmit="return doSearchAllSubmitUSA( this );"> <fieldset> <input type="text" class="text plain-search" id="freetext-searchalljobs" name="q" value="Search all media jobs" onfocus="this.value='';"/> <input type="hidden" name="csr" value="media"/> <input type="hidden" name="keyword" id="keyword-searchalljobs" value=""/> <input type="submit" class="submit" name="go" value="Go"/> <input type="hidden" name="gusrc" value="gu_jobs_box_Media"/> <input type="hidden" name="link" value="Media_jbx_go"/> <input type="hidden" name="industry" value="235"/> </fieldset> </form> <p class="find-a-job"> <a href="http://web.archive.org/web/20091102082125/http://jobs.guardian.co.uk/jobs/media?gusrc=gu_jobs_box_Media&link=Media_jbx_brsesec" name="&lid={jobsBox}{Jobs in media}&lpos={jobsBox}{1}">Jobs in media</a> </p> <textarea id="jobs-box-usa-textarea" style="display:none;"> {for result in results} <li> <h4> <a href="${result.url}">${result.jobtitle}</a> </h4> <p> <span class="description">${ result.snippet }</span> <span class="location">${ result.state }</span> </p> </li> {/for} </textarea> <script type="text/javascript"> //<![CDATA[ var userip = '174.129.121.101'; var country = 'usa'; var isUSA = (country.toLowerCase() == 'usa') ? true : false; var jobsBoxView = new guardian.r2.JobsBoxView('jobs-box-usa', 'jobs-box-usa-textarea'); var jobsBoxService = new guardian.r2.JobsBoxService('%22Media%22+or+%22Finance%22', userip); /* category, location */ var jobsBoxController = new guardian.r2.JobsBoxController(jobsBoxView, jobsBoxService, isUSA); //view, service, locationIsUSA //]]> </script> <ul id="jobs-box-usa" class="jobs media-jobs"> <li class="javascript-on">Loading jobs...</li> </ul> <p class="attribution javascript-on"><a href="http://web.archive.org/web/20091102082125/http://www.indeed.com/">jobs</a> by <a title="Job Search" href="http://web.archive.org/web/20091102082125/http://www.indeed.com/"><img alt="Indeed job search" src="http://web.archive.org/web/20091102082125im_/http://static.guim.co.uk/static/81207/common/images/icon_usjobs.gif" width="54" height="19"/></a></p> <script type="text/javascript"> //<![CDATA[ function doSearchAllSubmitUSA( form ) { var jobsSectionToSearch = 'media'; var freeText = 'media'; var searchTextField = document.getElementById( 'freetext-searchalljobs' ); var keywordElem = document.getElementById( 'keyword-searchalljobs' ); var isSectionSearch = function() { return jobsSectionToSearch != ''; } var textIsModified = function() { if( isSectionSearch() ) { return ( searchTextField.value != 'Search all ' + freeText + ' jobs' ); } return ( searchTextField.value != 'Search all jobs' ); } if( !textIsModified() ) { keywordElem.value = ''; if( isSectionSearch() ) { form.action = 'http://web.archive.org/web/20091102082125/http://www.guardianjobs.com'; return true; } form.action = 'http://web.archive.org/web/20091102082125/http://www.guardianjobs.com'; return true; } keywordElem.value = searchTextField.value; if (true) { _hbLink( '{jobsbox-searchalljobs}', '{jobsbox-searchalljobs}{1}' ); } return true; } //]]> </script> </div> </div> </div> </div> <div id="rightslot1" class="hide-on-popup"> <script type="text/javascript"> //<![CDATA[ if(true) { var src = 'http://web.archive.org/web/20091102082125/http://ads.guardian.co.uk/js.ng/spacedesc=rightslot1&comfolder=businessmarkets&keywords=%2CWPP%2CAdvertising%2B%28media%29%2CMedia%2Bbusiness%2CMedia%2CWPP%2BGroup%2B%28business%2Bnews%29%2CBusiness%2C&site=Media&bandwidth=broadband&url=%252Fmedia%252F2009%252Foct%252F30%252Fwpp-third-quarter-results&rand=-1616707273&series=&system=article&tile=2421306&blockVideoAds=false&partnerid=&'; generateScriptTag(src); } //]]> </script> </div> <div id="attention-data" class="component attention-data news"> <div class="hd"><h2>Latest from media</h2></div> <div id="att-toggle"> <ul class="tabs"> <li> <a href="#att-most-viewed" class="active">Most viewed</a> </li> <li> <a href="#att-latest" class="inactive">Latest</a> </li> <li> <a href="#att-most-commented" class="inactive">Most commented</a> </li> </ul> <div id="att-panes"> <div 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WPP revenues fall 8.7% in third quarter | Media | guardian.co.uk