How to Choose Color Schemes that Make an Impact

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aria-expanded="false" class="sc-3i4cj6-1 eEuhHM"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><span class="sc-cw18ur-0 kqSqry">Show submenu for "Features" section</span><span aria-hidden="true">Features</span></p><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-down"></use></svg></button><div class="sc-3i4cj6-2 hiyywr"><div class="sc-d0y5c5-0 sc-d0y5c5-1 jgedrO itimTQ"><div class="sc-d0y5c5-3 jYATlu"><div class="sc-1ewb5u0-0 jveTgn"><a href="/features/flipbooks" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use 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class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Deliver a distraction-free reading experience with a simple link.</p></div></div></a><a href="/features/embed" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-embed"></use></svg><p data-testid="embed" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Embed</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Host your publication on your website or blog with just a few clicks.</p></div></div></a><a href="/features/articles" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-article-stories"></use></svg><p data-testid="articles" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Articles</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Get discovered by sharing your best content as bite-sized articles.</p></div></div></a><a href="/features/statistics" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-rise"></use></svg><p data-testid="statistics" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Statistics</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Make data-driven decisions to drive reader engagement, subscriptions, and campaigns.</p></div></div></a><a href="/features/teams" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-team"></use></svg><p data-testid="teams" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Teams</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Enable groups of users to work together to streamline your digital publishing.</p></div></div></a><a href="/features/social-posts" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-social-post"></use></svg><p data-testid="social_posts" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Social Posts</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create on-brand social posts and Articles in minutes.</p></div></div></a><a href="/features/gifs" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-file-gif"></use></svg><p data-testid="gifs" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">GIFs</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Highlight your latest work via email or social media with custom GIFs.</p></div></div></a><a href="/features/add-links" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-link"></use></svg><p data-testid="links" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Add Links</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Send readers directly to specific items or pages with shopping and web links.</p></div></div></a><a href="/features/video" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-video-camera"></use></svg><p data-testid="video" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Video</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Say more by seamlessly including video within your publication.</p></div></div></a><a href="/features/digital-sales" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-tag"></use></svg><p data-testid="digital_sales" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Digital Sales</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Sell your publications commission-free as single issues or ongoing subscriptions.</p></div></div></a><a href="/features/qr-codes" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-qr-code"></use></svg><p data-testid="qr_codes" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">QR Codes</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Generate QR Codes for your digital content.</p></div></div></a><div class="sc-1ewb5u0-1 hvxmno"><a href="/features" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">More Features</p></span></a></div></div><div class="sc-1p5cp1y-0 lmlmGO"><div class="sc-1p5cp1y-1 huOdIZ"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-api"></use></svg><span class="sc-1p5cp1y-2 eNzVIa"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Integrations</strong></p></span></div><div class="sc-1p5cp1y-0 lmlmGO"><a href="https://issuu.com/features/canva-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><img alt="" class="Icon__icon__DqC9j__0-0-3042" src="https://static.issuu.com/fe/silkscreen/0.0.3042/icons/gradient/icon-canva-gradient.svg" style="--size-block-icon:1.5rem;--size-inline-icon:1.5rem"/><p data-testid="canva_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Canva</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create professional content with Canva, including presentations, catalogs, and more.</p></div></div></a><a href="https://issuu.com/features/hubspot-integration" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:unset;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-hubspot-original"></use></svg><p data-testid="hubspot_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">HubSpot</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Embed, gate, and track Issuu content in HubSpot marketing campaigns.</p></div></div></a><a href="https://issuu.com/features/adobe-express-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><div class="sc-1rr2nx4-0 hcHJLp"><svg fill="none" height="48" viewBox="0 0 48 48" width="48" xmlns="http://www.w3.org/2000/svg"><path d="M39.509 0H8.49101C3.80156 0 0 3.90012 0 8.71115V39.2888C0 44.0999 3.80156 48 8.49101 48H39.509C44.1984 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href="https://issuu.com/industry/designers">Designers</a></li></ol></nav><img alt="Illustration of a cell phone and a coffee mug" src="https://static.isu.pub/fe/product-blog-frontend/c893eb1/26126f2c850a912a9b22.png"/></section><div class="blog-content-wrapper"><aside class="table-content-list_wrapper"><div class="table-content-list_container"><ol class="table-content-list"><li class="table-content-list__heading-1"><a href="#How-to-Choose-Color-Schemes-That-Make-an-Impact">How to Choose Color Schemes That Make an Impact</a></li><li class="table-content-list__heading-5 table-content-list_with_children"><button><svg class="Icon__icon__DqC9j__0-0-2902" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.25rem;--size-inline-icon:1.25rem"><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-caret-right"></use></svg></button><a href="#Color-Psychology">Color Psychology</a></li></ol></div></aside><section class="blog-content"><header><nav class="pillbar pillbar-responsive pillbar-absolute"><ul><li><a href="category/marketing">Content Marketing</a></li></ul></nav><h1 id="How-to-Choose-Color-Schemes-That-Make-an-Impact">How to Choose Color Schemes That Make an Impact</h1><div class="blog-post-dates"><span><b>Created on: </b>May 4th, 2022 by <a href="/blog/author/sara-napier-burkhard">Sara Napier Burkhard</a></span></div></header><main><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">At Issuu, we’re proud to host content creators from all backgrounds, all over the world, and with different areas of expertise. From realtors looking to create a digital hub for real estate listings to nonprofits working to <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/publishing/nonprofits">amplify social impact messages</a>, Issuu users form a strong global community of creators. With that in mind, we understand that not everyone who uses our platform has a brand or design background. That’s why we’ve put together this guide to help you own your digital presence through content, starting with color. </p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="Color-Psychology"><b>Color Psychology</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b></b><a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://www.colorpsychology.org/">Color psychology</a> studies how certain colors impact human behavior, and these findings can have a huge impact on how messages are perceived. Popular opinion, era-specific trends, and even cultural background can factor into how we feel about a particular shade. The choices you make in your palette will help set the appropriate tone for your content, whether that’s to grab immediate attention or attract audiences through subtle messaging.</p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="Color-and-Brand-Identity"><b>Color and Brand Identity</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">When you think about the brands you use most, you might not consciously think about the color of the design, but the way it’s packaged and marketed all play a vital role in purchasing decisions. According to research from analytics expert <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://neilpatel.com/blog/color-psychology/">Neil Patel</a>, color is <i>king</i>. In one study, 85% of participants said they base their purchase of a specific product on color! </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Customers have hundreds of options. Decision fatigue is real, and with all the different names and styles, it can be hard to narrow it down. In a world of endless details fighting for your audience’s attention, the best way to pull them in is to meet them where they are. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">When planning <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://issuu.com/solutions/corporate/brand-book">your brand voice and style</a> guide, think about who you cater to and the types of consumers you’re looking to attract. Dive into the community you’re working for and get to know what they want to see and experience. It’s often more straightforward than you think, especially if your product or message is clearly defined. You’re already creating a product or offering a service someone wants, so now you just need to convey it with the right branding.</p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="Types-of-Color-Schemes"><b>Types of Color Schemes</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">The great thing about color is that you can create a nearly endless set of combinations. Even within the same industry, the variations are far-reaching. Here are some of the most popular color schemes and a few ideas about which audience you speak to with the color scheme you select. </p><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="Hands over colorful swatches" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/1TYw9m3Ybp1Z5yQTUoqET0/39d401918ff550db75618750bb3d9081/Color_swatches.jpg?w=150&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Analogous Color Schemes</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Analogous colors are typically a set of three colors that sit next to each other on the color wheel. Think of a design that uses warm tones and combines red, orange, and amber. These rich colors look beautiful together and would pair well with combinations of those three colors or a composite color like brown. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Our brains also seem to respond well to seeing similar colors working in harmony. <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://www.sciencedirect.com/science/article/abs/pii/S1057740810000793">Research suggests</a> that analogous color schemes increase the aesthetic appeal of a logo or brand design. In fact, it seems we trust this palette enough to bank on it (literally); some of the most successful examples of logos using analogous color schemes are PayPal and Mastercard. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Complementary Color Schemes</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Complementary colors exist on opposite ends of the color wheel from each other. An ideal choice for designs that want to draw the eye, complementary color schemes are a sure way to stand out. While the contrast creates visual tension, they make excellent neighbors with the right tones and hues. Typically one color will be the dominant shade while the other is there as an accent.</p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Complementary colors can compete and leave a lasting impact and a foundational feeling. Some popular brands like Fanta, Heineken, and Visa have discovered this for themselves and used that in their branding over the years. As a result, logos using complementary color schemes feel sturdy and reliable.</p><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="A guide to mixing colors on the color wheel. Photo credit: oleksii arseniuk" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/3nfxHro850EYHd5X6apjxB/878a8d6d9b0ec60433b65efc98ade565/Color_Harmonies_Chart.jpg?w=120&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Monochromatic Color Schemes</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">The monochromatic color scheme is a classic choice. Monochrome has become synonymous with luxury and taste thanks to its prominence in the fashion industry through renowned brands like Burberry and Chanel, along with rising stars like Fear of God or Telfar’s accessory collections. When you want a design that feels clean, elegant, and a tad luxurious, opting for a monochromatic color scheme is always a top choice. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Pastel Color Schemes</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">A favorite across generations, pastels always come back into style. While the previous decade saw brand logos with blues conveying tech-savvy authority and home design embraced jewel tones and cool grays, the 2020s are leading us back to a softer tone. Pastel color schemes are lighter yet very playful, conveying feelings of softness, positivity, joy, and sophistication. Think of the colorful, preppy houses along Rainbow Row in Charleston or the local ice cream parlor that you never cease craving. It’s no surprise that pastels are popular among food, beauty, health & wellness, and household brands. Visual-forward companies, take note of the pastel color palette.</p><h5 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-1__om24X__0-0-2902" id="Trending-Color-Schemes-in-2022"><b>Trending Color Schemes in 2022</b></h5><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">If you’re looking for something fresh for a limited campaign or product launch, it’s always good to know what’s trending. We’ve already seen 2022 bring together contrasting combinations and a healthy dose of nostalgia. Here are some of the color schemes you’ll spot online this year. </p><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="A woman taking a picture of a purple and pink pastel sky" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/6PgAeq3CBMLkeRJCafpxqW/f4914ddf36e46e57cd799b8ea574335d/Pastel_sky.jpg?w=150&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Y2K Aesthetics</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Referring to the era around the year 1999 when the world feared the clock striking midnight on New Years' Eve would result in a complete technology collapse – the Y2K design trend is all about color combinations that feel futuristic and a bit whimsical. The color schemes borrow from two popular themes: neon and pastels. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">We already covered how pastels bring a light element to designs. To use them in this trend, however, you can design around one or a few individual colors and create a monochromatic or analogous color scheme. Gradients are also common, reminiscent of the glow from a neon sign. Some of the most prominent colors in this trend are purple, blue, pink, green, and 2022’s Pantone Color of the Year, ‘<a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://www.pantone.com/color-of-the-year-2022">very peri</a>’. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Nature Hues</b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Sometimes the best design is the one that comes more naturally to us. In this case, nature is our guide for finding color combinations that suit each other as effortlessly as green grass and blue skies. Whether it’s landscape photography, a swim in the lake, or a long hike in the hills, it’s easy to find inspiration for this color palette at a time when most of us are looking for ways to re-engage with the calming elements of the great outdoors. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"><b>Colorful Minimalism </b></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Contemporary minimalism, sometimes called new minimalism, is a trend that’s been emerging for years. The mid-2010s saw the world embracing a new version of it through physical examples like the KonMari Method to carefully curated Instagram feeds and YouTube videos. A lot of the color schemes floating around at the time were light, airy, and unsaturated monochrome. Colorful minimalism has been gaining more popularity. The primary color palette explored through <a class="Link__link__oN2Uq__0-0-2902 Link__link--orange__3uJoo__0-0-2902" href="https://www.zekagraphic.com/what-is-bauhaus-design-history/">Bauhaus</a> is an excellent example of how to embrace this classic.</p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">While digital design is ever-evolving, color remains one of the essential elements to consider. Your message takes center stage when you create a compelling narrative with your color scheme. Whether you see your brand enjoying the refinement of monochrome colors or the eye-catching element of a complementary color scheme, you now know how to make the best choice for your message. </p><h6 class="MarketingHeading__marketing-heading__zVeIP__0-0-2902 MarketingHeading__marketing-heading--step-0__8PPkb__0-0-2902" id="Now-that-you've-thought-about-how-to-build-your-best-color-scheme-let-Issuu-help-you-share-it-with-the-world."><b>Now that you’ve thought about how to build your best color scheme, let Issuu help you share it with the world. </b></h6><div role="button" tabindex="0" class="sc-1sz68a7-0 bxBATk"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="CTA button" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/2HmPKtOlDChDVd21s0rDww/d0e052a543b3af4037393b93f5caa03d/CTA_buttons__12_.png?w=135&q=2"/></picture></div></div><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902"></p></main></section></div><footer class="blog-footer"><div><hr/><span>Related Posts</span></div><div class="blog-related"><div class="related-post-article-card" id="what-is-branded-content-a-step-by-step-guide-to-creating-and-distributing-it"><div class="related-post-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="What is Branded Content? 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From realtors looking to create a digital hub for real estate listings to nonprofits working to ","nodeType":"text"},{"data":{"uri":"https://issuu.com/publishing/nonprofits"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"amplify social impact messages","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Issuu users form a strong global community of creators. With that in mind, we understand that not everyone who uses our platform has a brand or design background. That’s why we’ve put together this guide to help you own your digital presence through content, starting with color. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Color Psychology","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"","nodeType":"text"},{"data":{"uri":"https://www.colorpsychology.org/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Color psychology","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" studies how certain colors impact human behavior, and these findings can have a huge impact on how messages are perceived. Popular opinion, era-specific trends, and even cultural background can factor into how we feel about a particular shade. The choices you make in your palette will help set the appropriate tone for your content, whether that’s to grab immediate attention or attract audiences through subtle messaging.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Color and Brand Identity","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you think about the brands you use most, you might not consciously think about the color of the design, but the way it’s packaged and marketed all play a vital role in purchasing decisions. According to research from analytics expert ","nodeType":"text"},{"data":{"uri":"https://neilpatel.com/blog/color-psychology/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Neil Patel","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", color is ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"king","nodeType":"text"},{"data":{},"marks":[],"value":". In one study, 85% of participants said they base their purchase of a specific product on color! ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Customers have hundreds of options. Decision fatigue is real, and with all the different names and styles, it can be hard to narrow it down. In a world of endless details fighting for your audience’s attention, the best way to pull them in is to meet them where they are. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When planning ","nodeType":"text"},{"data":{"uri":"https://issuu.com/solutions/corporate/brand-book"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"your brand voice and style","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" guide, think about who you cater to and the types of consumers you’re looking to attract. Dive into the community you’re working for and get to know what they want to see and experience. It’s often more straightforward than you think, especially if your product or message is clearly defined. You’re already creating a product or offering a service someone wants, so now you just need to convey it with the right branding.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Types of Color Schemes","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[],"value":"The great thing about color is that you can create a nearly endless set of combinations. Even within the same industry, the variations are far-reaching. Here are some of the most popular color schemes and a few ideas about which audience you speak to with the color scheme you select. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"1TYw9m3Ybp1Z5yQTUoqET0","type":"Asset","createdAt":"2022-05-04T22:30:13.878Z","updatedAt":"2022-05-04T22:30:13.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"locale":"en-US"},"fields":{"title":"Color swatches","description":"Hands over colorful swatches","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/1TYw9m3Ybp1Z5yQTUoqET0/39d401918ff550db75618750bb3d9081/Color_swatches.jpg","details":{"size":272400,"image":{"width":1500,"height":1000}},"fileName":"Color swatches.jpg","contentType":"image/jpeg"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Analogous Color Schemes","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Analogous colors are typically a set of three colors that sit next to each other on the color wheel. Think of a design that uses warm tones and combines red, orange, and amber. These rich colors look beautiful together and would pair well with combinations of those three colors or a composite color like brown. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our brains also seem to respond well to seeing similar colors working in harmony. ","nodeType":"text"},{"data":{"uri":"https://www.sciencedirect.com/science/article/abs/pii/S1057740810000793"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Research suggests","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that analogous color schemes increase the aesthetic appeal of a logo or brand design. In fact, it seems we trust this palette enough to bank on it (literally); some of the most successful examples of logos using analogous color schemes are PayPal and Mastercard. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Complementary Color Schemes","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Complementary colors exist on opposite ends of the color wheel from each other. An ideal choice for designs that want to draw the eye, complementary color schemes are a sure way to stand out. While the contrast creates visual tension, they make excellent neighbors with the right tones and hues. Typically one color will be the dominant shade while the other is there as an accent.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Complementary colors can compete and leave a lasting impact and a foundational feeling. Some popular brands like Fanta, Heineken, and Visa have discovered this for themselves and used that in their branding over the years. As a result, logos using complementary color schemes feel sturdy and reliable.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"3nfxHro850EYHd5X6apjxB","type":"Asset","createdAt":"2022-05-03T23:52:36.203Z","updatedAt":"2022-05-03T23:52:36.203Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":1,"locale":"en-US"},"fields":{"title":"Color harmony chart","description":"A guide to mixing colors on the color wheel. Photo credit: oleksii arseniuk","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/3nfxHro850EYHd5X6apjxB/878a8d6d9b0ec60433b65efc98ade565/Color_Harmonies_Chart.jpg","details":{"size":186797,"image":{"width":1200,"height":799}},"fileName":"Color Harmonies Chart.jpg","contentType":"image/jpeg"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Monochromatic Color Schemes","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The monochromatic color scheme is a classic choice. Monochrome has become synonymous with luxury and taste thanks to its prominence in the fashion industry through renowned brands like Burberry and Chanel, along with rising stars like Fear of God or Telfar’s accessory collections. When you want a design that feels clean, elegant, and a tad luxurious, opting for a monochromatic color scheme is always a top choice. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Pastel Color Schemes","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A favorite across generations, pastels always come back into style. While the previous decade saw brand logos with blues conveying tech-savvy authority and home design embraced jewel tones and cool grays, the 2020s are leading us back to a softer tone. Pastel color schemes are lighter yet very playful, conveying feelings of softness, positivity, joy, and sophistication. Think of the colorful, preppy houses along Rainbow Row in Charleston or the local ice cream parlor that you never cease craving. It’s no surprise that pastels are popular among food, beauty, health & wellness, and household brands. Visual-forward companies, take note of the pastel color palette.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Trending Color Schemes in 2022","nodeType":"text"}],"nodeType":"heading-5"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re looking for something fresh for a limited campaign or product launch, it’s always good to know what’s trending. We’ve already seen 2022 bring together contrasting combinations and a healthy dose of nostalgia. Here are some of the color schemes you’ll spot online this year. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"6PgAeq3CBMLkeRJCafpxqW","type":"Asset","createdAt":"2022-05-04T19:56:46.790Z","updatedAt":"2022-05-04T22:39:12.021Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":3,"locale":"en-US"},"fields":{"title":"Pastel sky","description":"A woman taking a picture of a purple and pink pastel sky","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/6PgAeq3CBMLkeRJCafpxqW/f4914ddf36e46e57cd799b8ea574335d/Pastel_sky.jpg","details":{"size":290220,"image":{"width":1500,"height":1000}},"fileName":"Pastel sky.jpg","contentType":"image/jpeg"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Y2K Aesthetics","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Referring to the era around the year 1999 when the world feared the clock striking midnight on New Years' Eve would result in a complete technology collapse – the Y2K design trend is all about color combinations that feel futuristic and a bit whimsical. The color schemes borrow from two popular themes: neon and pastels. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We already covered how pastels bring a light element to designs. To use them in this trend, however, you can design around one or a few individual colors and create a monochromatic or analogous color scheme. Gradients are also common, reminiscent of the glow from a neon sign. Some of the most prominent colors in this trend are purple, blue, pink, green, and 2022’s Pantone Color of the Year, ‘","nodeType":"text"},{"data":{"uri":"https://www.pantone.com/color-of-the-year-2022"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"very peri","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"’. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Nature Hues","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sometimes the best design is the one that comes more naturally to us. In this case, nature is our guide for finding color combinations that suit each other as effortlessly as green grass and blue skies. Whether it’s landscape photography, a swim in the lake, or a long hike in the hills, it’s easy to find inspiration for this color palette at a time when most of us are looking for ways to re-engage with the calming elements of the great outdoors. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Colorful Minimalism ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Contemporary minimalism, sometimes called new minimalism, is a trend that’s been emerging for years. The mid-2010s saw the world embracing a new version of it through physical examples like the KonMari Method to carefully curated Instagram feeds and YouTube videos. A lot of the color schemes floating around at the time were light, airy, and unsaturated monochrome. Colorful minimalism has been gaining more popularity. 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