Free Mailchimp Landing Pages: Are They Any Good?

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class="breadcrumb_last" aria-current="page">Mailchimp Landing Pages All You Need to Know</span></span></p> </div> <div class="page-header__inner"> <div class="page-header__content"> <p class="page-header__category"><a href="https://www.emailtooltester.com/en/blog/category/other-tools/" class="u-hover-">Other Tools</a></p> <h1>Mailchimp Landing Pages <span>All You Need to Know</span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-160x160.jpg" alt="Roberta Phillips" class="user-avatar"width="40" height="40"><img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/CHARLOTTE-160x160.jpeg" alt="Charlotte Evans" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta</a> & <a href="https://www.emailtooltester.com/en/blog/author/charlotte/">Charlotte</a> </p> <time datetime="2025-02-12" pubdate>Feb 12, 2025</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="231" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page.png" class="page-header__image" alt="mailchimp landing pages" decoding="async" fetchpriority="high" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page.png 1400w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-300x214.png 300w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-1024x731.png 1024w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-768x549.png 768w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-1200x857.png 1200w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-252x180.png 252w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-700x500.png 700w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-450x321.png 450w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-page-780x557.png 780w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="6438 https://www.emailtooltester.com/?p=6438"></span> Comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"><p class="ez-toc-title" style="cursor:inherit"></p> </div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Mailchimp_Landing_Pages_in_a_Nutshell" title="Mailchimp Landing Pages in a Nutshell">Mailchimp Landing Pages in a Nutshell</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Making_a_Landing_Page_in_Mailchimp" title="Making a Landing Page in Mailchimp">Making a Landing Page in Mailchimp</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Mailchimp_Landing_Page_Examples" title="Mailchimp Landing Page Examples">Mailchimp Landing Page Examples</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Why_Use_Mailchimp_Pros_Cons" title="Why Use Mailchimp: Pros & Cons">Why Use Mailchimp: Pros & Cons</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Alternatives_to_Mailchimp_Landing_Pages" title="Alternatives to Mailchimp Landing Pages">Alternatives to Mailchimp Landing Pages</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Conclusion_Mailchimp_Landing_Pages_vs_The_Competition" title="Conclusion: Mailchimp Landing Pages vs The Competition">Conclusion: Mailchimp Landing Pages vs The Competition</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">EmailTooltester is supported by readers like yourself. We may earn a commission when you purchase through our links. Of course, this won't increase the cost for you.</p> <p>Celebrating over 22 years in the business, <a href="https://www.emailtooltester.com/en/reviews/mailchimp/">Mailchimp</a> is an email marketing software veteran. It claims to send over 600 million emails every day over its platform, so this should give you an idea of its popularity.</p> <p>Why is it so popular? Aside from its solid marketing, I’m going to guess it’s because its platform is so easy to use for complete beginners. And its landing page builder isn’t any different.</p> <p>So, why might you want to use Mailchimp landing pages, or landing pages in general? Well, a good landing page can help you:</p> <ul> <li>Showcase products</li> <li>Grow your audience</li> <li>Build your brand</li> <li>But most importantly, to drive sales</li> </ul> <p>It’s a vital tool in many <a href="https://www.emailtooltester.com/en/blog/email-marketing-strategy/">email marketing strategies</a>, as its purpose is to encourage users to take action, for example, enter a competition, buy a product or service, sign up for a webinar or event, and so on.</p> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"><p class="ez-toc-title" style="cursor:inherit"></p> </div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Mailchimp_Landing_Pages_in_a_Nutshell" title="Mailchimp Landing Pages in a Nutshell">Mailchimp Landing Pages in a Nutshell</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Making_a_Landing_Page_in_Mailchimp" title="Making a Landing Page in Mailchimp">Making a Landing Page in Mailchimp</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Mailchimp_Landing_Page_Examples" title="Mailchimp Landing Page Examples">Mailchimp Landing Page Examples</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Why_Use_Mailchimp_Pros_Cons" title="Why Use Mailchimp: Pros & Cons">Why Use Mailchimp: Pros & Cons</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Alternatives_to_Mailchimp_Landing_Pages" title="Alternatives to Mailchimp Landing Pages">Alternatives to Mailchimp Landing Pages</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Conclusion_Mailchimp_Landing_Pages_vs_The_Competition" title="Conclusion: Mailchimp Landing Pages vs The Competition">Conclusion: Mailchimp Landing Pages vs The Competition</a></li></ul></nav></div> <h2 id="h.24v9ur10f2l2"><span class="ez-toc-section" id="Mailchimp_Landing_Pages_in_a_Nutshell"></span>Mailchimp Landing Pages in a Nutshell<span class="ez-toc-section-end"></span></h2> <p class="well-1">All <a href="https://www.emailtooltester.com/out/mailchimp-cta" target="_blank" rel="noopener noreferrer">Mailchimp’s plans</a> include unlimited landing pages, even their ‘Free Forever’ plan, which lets you send 1,000 emails per month to up to 500 subscribers. With the Mailchimp/Square partnership, you can now sell items straight from your landing page. Unfortunately, there are only 10 landing page templates available.</p> <p>But how easy it is it to set up landing pages with Mailchimp? What are its templates like and are there any better alternatives? Find out all this and more in this comprehensive review.</p> <h2 id="h.r30m5334krzm"><span class="ez-toc-section" id="Making_a_Landing_Page_in_Mailchimp"></span>Making a Landing Page in Mailchimp<span class="ez-toc-section-end"></span></h2> <p>Mailchimp’s landing page editor is easy to use, but could it be too easy?</p> <p>Having used a number of <a href="https://www.emailtooltester.com/en/blog/free-landing-page/">other landing page builders</a>, I’d argue that Mailchimp’s simplicity does end up limiting the creator. Even beginners will find that Mailchimp is missing some key functionalities like A/B testing and special content blocks like quizzes, testimonials and image carousels. Also, its range of templates is quite thin.</p> <p>This is <strong>the process</strong> you’ll go through in order <strong>to create your landing page</strong>:</p> <ol> <li>Name your landing page (this will only be visible to you)</li> <li>Select your audience (once your page is published this can’t be changed)</li> <li>Choose your template – Depending on the purpose of your page you have a couple of options: accept payments, <a href="https://www.emailtooltester.com/en/blog/email-marketing-lead-generation/">lead generation</a>, promote a product or <a href="https://www.emailtooltester.com/en/blog/how-to-build-an-email-list/">grow your list</a></li> <li>Edit the content as you wish, save and close</li> <li>Add your page title (your visitors will see this) and URL. Bear in mind that you won’t be able to use a custom domain unless you are on a higher-tier paid plan ($74.99/month for 5,000 subscribers)</li> <li>Make sure the audience you want to associate with the landing page is correct and add up to 5 tags you want to assign to new signups if your page has a signup form.</li> <li>Set your tracking settings (you can track with Mailchimp, Facebook Pixel, or Google Analytics)</li> <li>Hit publish! (Note that your page will be live on the web but it won’t be indexed by search engines like Google. This means that no one will see it until you share the link)</li> <li>How you drive traffic to your pages is up to you; email newsletters, social media, paid advertising, etc.</li> </ol> <p><img loading="lazy" decoding="async" width="620" height="523" class="wp-image-6408 aligncenter" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-LP-reports.pg_.png" alt="mailchimp LP reports.pg " srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-LP-reports.pg_.png 620w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-LP-reports.pg_-300x253.png 300w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-LP-reports.pg_-213x180.png 213w" sizes="(max-width: 620px) 100vw, 620px" /></p> <p style="text-align: center;"> <p class="caption"> Mailchimp landing page report </p> <p>Mailchimp’s landing page reports will tell you how well your pages are doing based on visits, clicks and subscribers. If you need to edit your landing page title, URL, content or tracking settings, you can do so at any time.</p> <h2 id="h.hkftie4kpak8"><span class="ez-toc-section" id="Mailchimp_Landing_Page_Examples"></span>Mailchimp Landing Page Examples<span class="ez-toc-section-end"></span></h2> <p>With Mailchimp, you can rest assured that your landing pages will look good on any device, as all their templates are responsive.</p> <p>As you can see below, there aren’t a whole lot of them. Other email newsletter services like <a href="https://www.emailtooltester.com/en/reviews/mailerlite/">MailerLite</a> offer a greater selection, so if you find Mailchimp to be lacking, then you might want to look elsewhere (scroll down for our top Mailchimp alternatives).</p> <p><img loading="lazy" decoding="async" class="wp-image-10043 size-full aligncenter" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-pages.png" alt="mailchimp landing pages" width="700" height="326" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-pages.png 700w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-landing-pages-300x140.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Mailchimp landing page templates</em></p> <p>However, what Mailchimp provides does set you up with a good basis for your landing pages and they are very easy to edit. You can also see what your page will look like on desktop and mobile.</p> <p><strong>Screenshots:</strong></p> <style type="text/css"> #gallery-4 { margin: auto; } #gallery-4 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-4 img { border: 2px solid #cfcfcf; } #gallery-4 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-4' class='gallery galleryid-6438 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Mailchimp template" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon portrait'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-mobile.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-mobile-150x150.png" class="attachment-thumbnail size-thumbnail" alt="mailchimp template - mobile" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-mobile-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-mobile-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-mobile-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-lead-generation.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-lead-generation-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Mailchimp template lead generation" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-lead-generation-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-lead-generation-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailchimp-template-lead-generation-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><br style="clear: both" /> </div> <h2 id="h.6ogth7mvl1t5">Why Use Mailchimp: Pros & Cons</h2> <p><strong>What</strong><strong> I like about Mailchimp landing pages:</strong></p> <div class="checklist-pros"></p> <ul> <li>Unlimited landing pages</li> <li>They have a number of tracking options (Facebook Pixel, Google Analytics, or Mailchimp’s own tracking)</li> <li>You can trigger automations through your landing pages, although its automation editor isn’t the most user-friendly</li> <li>All templates are mobile responsive</li> <li>Designs are modern and well-designed</li> <li>Due to Mailchimp’s partnership with Square, you can now sell items right from your landing page, meaning you don’t have to set up an ecommerce. This is free, however, Square will charge a <a href="https://www.tooltester.com/en/blog/square-fees/" target="_blank" rel="noopener noreferrer">flat processing rate</a></li> </ul> <p></div> <p><strong>What they could improve:</strong></p> <div class="checklist-cons"></p> <ul> <li>Mailchimp’s selection of templates is pretty sparse; they only have 10 available in total</li> <li>You’re not able to customize your thank you/confirmation page and there are fewer options for editing form settings than there are with other tools</li> <li>If you want to use your own domain name or buy a new one, you’ll need to upgrade to one of <a href="https://www.emailtooltester.com/en/reviews/mailchimp/pricing/" target="_blank" rel="noopener">Mailchimp's paid plans</a>, either Standard or Premium plan</li> <li>Limited features in the editor and you cannot add custom HTML</li> <li>A/B testing is not possible</li> <li>You can’t save your own templates to use later</li> <li>It’s not possible for search engines to index your landing pages</li> <li>No integration with Shopify</li> </ul> <p></div> <p>If you're looking for high-quality images for your landing pages, you might want to check out these discounts from <a href="https://www.stockphotosecrets.com/offers/shutterstock-coupon-code.html">Shutterstock</a>.</p> <h2><span class="ez-toc-section" id="Alternatives_to_Mailchimp_Landing_Pages"></span>Alternatives to Mailchimp Landing Pages<span class="ez-toc-section-end"></span></h2> <p>As I saw Mailchimp’s landing pages had a number of limitations, I began looking into alternatives and found that there were plenty of really decent ones. And before you go and say it. No, they will not cost you an arm and a leg. In fact, <strong>these Mailchimp alternatives are completely free.</strong></p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="TK9Oyi9_i6A" data-video-title="free landing pages video" > <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="free landing pages video" src="https://www.emailtooltester.com/wp-content/uploads/2025/02/video-banner-52065-1.jpg"></div> </div> </div> <p>Try out <a href="https://www.emailtooltester.com/out/mailerlite-landing-page" target="_blank" rel="noopener noreferrer">MailerLite</a>, <a href="https://www.emailtooltester.com/en/blog/mailchimp-landing-pages/">Mailchimp</a>, <a href="https://www.emailtooltester.com/out/omnisend" target="_blank" rel="noopener noreferrer">Omnisend</a>, <a href="https://www.emailtooltester.com/out/wix-landing-page" target="_blank" rel="noopener noreferrer">Wix</a></p> <p>You also might like to check out these tools and more in our <a href="https://www.emailtooltester.com/en/blog/mailchimp-alternatives/">Mailchimp alternatives</a> article.</p> <h3 id="h.w05x60x0zy8n">Wix Landing Pages</h3> <p><a href="https://www.tooltester.com/en/reviews/wix-review/" target="_blank" rel="noopener noreferrer">Wix</a> is a huge player in the world of website builders. In fact, it hosts a whopping 160 million websites! Naturally, as well as offering users a complete website creation solution, they also provide users with the ability to set up their <a href="https://www.emailtooltester.com/out/wix-landing-page-mailchimp" target="_blank" rel="noopener noreferrer">landing pages</a>.</p> <p>Wix is available for free for as long as you want. However, if you need professional features like your own domain name or ecommerce, you’ll need to choose from one of their <a href="https://www.emailtooltester.com/out/wix-premium" target="_blank" rel="noopener noreferrer">premium plans</a>.</p> <p><img loading="lazy" decoding="async" width="700" height="381" class="wp-image-6423 aligncenter" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-templates.png" alt="wix landing pages templates" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-templates.png 700w, https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-templates-300x163.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"> <p class="caption"> Wix templates </p> <p><strong>What I like about Wix’s landing pages: </strong></p> <ul> <li>Tons of attractive templates</li> <li>Advanced editing options to make your landing page interactive and engaging. For example, you can add a music track or slider galleries</li> <li>Wix gives you the option of editing how your page looks on mobile separately, meaning you can show a slightly different design for mobile visitors</li> <li>Wix has loads of high-quality media files you can add to your pages, and if you can’t find what you’re looking for there, you can select images from Shutterstock or Unsplash or videos from YouTube, Vimeo, etc.</li> <li>Offers a ton of design flexibility</li> <li>Though Wix is not primarily an email marketing provider, they do also offer this service in the form of <a href="https://www.emailtooltester.com/en/blog/wix-shoutout/">Wix Shoutouts</a>. The subscribers you get from your landing page can be saved here or to an email marketing tool like Mailchimp or MailerLite</li> </ul> <p><strong>Screenshots: </strong></p> <style type="text/css"> #gallery-5 { margin: auto; } #gallery-5 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-5 img { border: 2px solid #cfcfcf; } #gallery-5 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-5' class='gallery galleryid-6438 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/en/blog/mailchimp-landing-pages/wix-landing-pages-editor-png-2/'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-editor-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Wix landing pages editor" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-editor-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-editor-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-editor-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/en/blog/mailchimp-landing-pages/wix-landing-pages-mobile-png-2/'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-mobile-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Wix landing pages - mobile" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-mobile-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-mobile-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/wix-landing-pages-mobile-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl> <br style='clear: both' /> </div> <p><strong>What they could improve: </strong></p> <ul> <li>The learning curve is slightly steeper than with tools such as Mailchimp or MailerLite</li> <li>The free plan doesn’t allow you to use your own domain for your URL. You’ll also have to put up with Wix ads on your page</li> </ul> <p><strong>Recommend for:</strong></p> <p>If you’re looking for a more advanced landing page builder and have some design experience, then Wix is a solid option.</p> <p><strong><a href="https://www.emailtooltester.com/out/wix-landing-page-mailchimp-cta" target="_blank" rel="noopener noreferrer">Try Wix landing pages for free</a></strong></p> <h3 id="h.nd6lk0f7c2cc">MailerLite Landing Pages</h3> <p><a href="https://www.emailtooltester.com/en/reviews/mailerlite/">MailerLite</a>, like Mailchimp, is primarily an email marketing service. However, their <a href="https://www.emailtooltester.com/out/mailerlite-free-landing-pages" target="_blank" rel="noopener noreferrer">landing page builder</a>, which is included in their free plan, has always been an added bonus for users. This makes it another popular provider of <a href="https://www.emailtooltester.com/en/blog/best-website-builder-with-email-marketing/">combined website building and email marketing tools</a>.</p> <p>Its <a href="https://www.emailtooltester.com/out/mailerlite-pricing" target="_blank" rel="noopener noreferrer">free plan</a> allows for 1,000 subscribers, 12,000 emails a month and 10 public landing pages.</p> <p><img loading="lazy" decoding="async" width="700" height="451" class="wp-image-6435 aligncenter" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-pages.png" alt="mailerlite landing pages" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-pages.png 700w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-pages-300x193.png 300w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-pages-279x180.png 279w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"> <p class="caption"> MailerLite landing page templates </p> <p><strong>What I like about MailerLite’s landing pages: </strong></p> <ul> <li>Though templates are not included on its free version, the paid plans come with 200+ very attractive, <a href="https://www.emailtooltester.com/out/mailerlite-landing-page-templates" target="_blank" rel="noopener noreferrer">responsive templates</a></li> <li>Your landing pages can either be hosted by MailerLite or on your own domain (though you'll need to pay $10/month for the latter)</li> <li>MailerLite offer over 25 content blocks within their editor, meaning you can add events, countdowns, testimonials, your Instagram feed and much more</li> <li>You can add custom HTML to your landing pages</li> <li>You have a proper Thank You page you can edit</li> <li>Not only can you A/B test your pages, but you can test up to 5 different designs/content combinations by splitting traffic between landing pages (paid plan)</li> <li>SEO settings, where you can add keywords and a page description, are available for those who wish to SEO-optimize their pages (though it’s still not possible to add a title tag or customize the URL)</li> <li>You have more editing options in your form settings. A nice feature is that you can give subscribers the option of which list they subscribe too</li> <li>Save your designs in your personal template gallery for future use</li> <li>MailerLite give you the option to add a quiz to your page. This interactivity can help engage visitors and increase your conversions</li> <li>You can set the favicon (the small icon next to your page title in the browser tabs) on the paid plan</li> <li>Some of the features mentioned above are reserved for the Premium account holders, but at $15 a month, MailerLite is still very affordable once you move up to a paid plan</li> </ul> <p><strong>Screenshots:</strong></p> <style type="text/css"> #gallery-6 { margin: auto; } #gallery-6 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-6 img { border: 2px solid #cfcfcf; } #gallery-6 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-6' class='gallery galleryid-6438 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-page-editor.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-page-editor-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Mailerlite landing page editor" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-page-editor-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-page-editor-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-landing-page-editor-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-form-settings.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-form-settings-150x150.png" class="attachment-thumbnail size-thumbnail" alt="mailerlite form - settings" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-form-settings-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-form-settings-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-form-settings-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-thank-you-page.png'><img loading="lazy" decoding="async" width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-thank-you-page-150x150.png" class="attachment-thumbnail size-thumbnail" alt="Mailerlite - thank you page" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-thank-you-page-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-thank-you-page-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2019/12/mailerlite-thank-you-page-250x250.png 250w" sizes="(max-width: 150px) 100vw, 150px" /></a> </dt></dl><br style="clear: both" /> </div> <p> </p> <p><strong>What they could improve: </strong></p> <p>MailerLite’s landing pages are an excellent addition to the other email features – you can tell a lot has been invested in this feature. The only area it could do with improving is its reports, as the only data they offer on the free plan is the number of subscribers, views and conversions. That said, the paid plan does give you additional analytics and a click heatmap. We were pretty disappointed when the landing page templates were removed from the free plan.</p> <p><strong>Recommend for:</strong></p> <p>MailerLite is a good option for non-techie, non-design-savvy marketers due to its user-friendly interface.</p> <p><a href="https://www.emailtooltester.com/out/mailerlite/" target="_blank" rel="noopener noreferrer">Try out MailerLite for free</a></p> <h3>Omnisend Landing Pages</h3> <p><a href="https://www.emailtooltester.com/out/omnisend">Omnisend</a>, like MailerLite and Mailchimp, is an email marketing service provider that comes equipped with a decent landing page editor.</p> <p>Its free plan allows for unlimited landing pages and 500 emails per month.</p> <p>It’s also a great option for <a href="https://www.emailtooltester.com/en/blog/best-email-marketing-for-shopify/">Shopify users</a> for its many ecommerce automations (these are even available on the free plan).<a href="https://www.emailtooltester.com/out/omnisend" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-4920 size-full" src="https://www.emailtooltester.com/wp-content/uploads/2019/01/omnisend-free-landing-page.png" alt="Omnisend free landing page" width="700" height="404" srcset="https://www.emailtooltester.com/wp-content/uploads/2019/01/omnisend-free-landing-page.png 700w, https://www.emailtooltester.com/wp-content/uploads/2019/01/omnisend-free-landing-page-300x173.png 300w, https://www.emailtooltester.com/wp-content/uploads/2019/01/omnisend-free-landing-page-210x120.png 210w" sizes="(max-width: 700px) 100vw, 700px" /></a></p> <p><strong>What I like about Omnisend’s landing pages:</strong></p> <ul> <li>You can edit confirmation and error messages and add GDPR fields</li> <li>Add a Tag to organize your new signups into segments</li> <li>You can set your landing page to run for a limited time</li> <li>You can edit the HTML, CSS or JavaScript</li> <li>The free plan includes discount codes for ecommerce stores</li> <li>The free plan now comes with <strong>unlimited automations</strong> for email push and SMS</li> <li>The free plan now comes with <strong>unlimited landing pages</strong></li> </ul> <p><strong>What they could improve: </strong></p> <ul> <li>Layout and design customization options are limited – you’ll get much more freedom with <a href="https://www.emailtooltester.com/out/wix-landing-page-mailchimp-cta">Wix</a></li> <li>There are only a handful of templates available</li> </ul> <p><strong>Recommend for:</strong></p> <p>I wouldn’t necessarily recommend Onmisend to those simply looking for a dedicated landing page editor. However, online store owners – particularly those with Shopify – who are in need of email features, will find Onmisend to be a good option.</p> <p><a href="https://www.emailtooltester.com/out/omnisend">Try Omnisend for free</a></p> <h2 id="h.od28gxal550b"><span class="ez-toc-section" id="Conclusion_Mailchimp_Landing_Pages_vs_The_Competition"></span>Conclusion: Mailchimp Landing Pages vs The Competition<span class="ez-toc-section-end"></span></h2> <p>So there you have it. Two top Mailchimp alternatives to throw into the mix. And if you’re in need of any more options, you can check out this post on <a href="https://www.emailtooltester.com/en/blog/free-landing-page/">free landing pages</a>.</p> <p><a href="https://www.emailtooltester.com/out/mailerlite/" target="_blank" rel="noopener noreferrer">MailerLite</a> is just as easy to navigate as Mailchimp and has many more options when it comes to building your landing page! Because it's also an email newsletter service, you'll be able to send your subscribers marketing emails directly from the same platform. Another thing to note is that even once you move into a paid plan (once you exceed 1,000 subscribers), MailerLite's prices are very affordable.</p> <p>The <a href="https://www.emailtooltester.com/out/wix-landing-page-mailchimp-cta" target="_blank" rel="noopener noreferrer">Wix landing page builder</a> has <em>even more</em> customization options and tons of great-looking templates. The only thing to be aware of is that beginners might find it slightly overwhelming at first.</p> <p> </p> <p><em>If you have any questions or comments about the providers mentioned in this article, please let me know in the comments section below. </em></p> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.emailtooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-250x300.png" alt="Roberta Phillips" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>51 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Marketing Manager</p> <p class="author-row__description">Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive. I know the ins and outs of tools like Brevo, MailerLite, and Hubspot, so let me know if you need help picking the right one!</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/CHARLOTTE-250x300.jpg" alt="Charlotte Evans" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/charlotte/">Charlotte Evans</a> <span class="author-checkmark" data-tippy-content="<strong>Charlotte</strong><br>Content Manager<br>Bachelor in Film and Marketing (Manchester Metropolitan University)<br>At Tooltester since 2022<br>23 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business. I have a lot of experience with tools like Klaviyo, Omnisend, MailerLite, and Drip, so feel free to ask me your questions! </p> </div> </div> <a href="https://www.emailtooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>12 Feb 2025 - Updated video<br /> 14 Apr 2023 - Reduced allowance on the free plan reflected<br /> 10 May 2022 - Omnisend no longer requires you to connect your online store<br /> 28 March 2022 - Moved MailerLite down due to the removal of templates from the free plan<br /> 01 Feb 2022 - MailerLite removed free custom domain<br /> 21 Oct 2021 - Updated Omnisend <br /> 30 Jun 2020 - Added Omnisend<br /> 11 Jun 2020 - Added free landing page builders video</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>Our Methodology</h3> <p><p>This article has been written and researched following our EmailTooltester methodology.</p> </p> <a href="https://www.emailtooltester.com/en/our-methodology/" class="btn"> Our Methodology </a> </div> </div> </div> </div> </article> <section class="section-spacing-l u-bg-cream" id="reader-comments"> <div class="container container-width-xs"> <div class="wrapper" id="comments-page"> <div class="container-fluid"> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.emailtooltester.com/en/blog/mailchimp-landing-pages/", post_id: "6438 https://www.emailtooltester.com/?p=6438", page_title: "Mailchimp Landing Pages <span>All You Need to Know</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://emailtooltester.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script async id="dsq-count-scr" src="//emailtooltester.disqus.com/count.js" ></script> </div> </div> </div> </section> </main>  <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Mailchimp Landing Pages <span>All You Need to Know<\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.emailtooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","mainEntityofPage":{"@type":"WebPage","@id":"https:\/\/www.emailtooltester.com\/en\/blog\/mailchimp-landing-pages\/"},"headline":"Mailchimp Landing Pages All You Need to Know","image":{"@type":"ImageObject","url":"https:\/\/www.emailtooltester.com\/wp-content\/uploads\/2019\/12\/mailchimp-landing-page-170x170.png","width":0,"height":0},"datePublished":"2019-12-11T19:45:09Z","dateModified":"2025-02-12T11:21:33Z","author":{"@type":"Person","name":"Roberta Phillips","url":"https:\/\/www.emailtooltester.com\/en\/blog\/author\/roberta\/"},"publisher":{"@type":"Organization","name":"Emailtooltester.com","url":"https:\/\/www.emailtooltester.com","logo":{"@type":"ImageObject","url":"https:\/\/www.emailtooltester.com\/favicon.svg","caption":"Emailtooltester.com logo","width":"480","height":"480"}}},{"@context":"http:\/\/schema.org","@type":"Webpage","@id":"https:\/\/www.emailtooltester.com\/#webpage","url":"https:\/\/www.emailtooltester.com","name":"Free Mailchimp Landing Pages: Are They Any Good?","inLanguage":"en_US","copyrightYear":"2009","datePublished":"2019-12-11T19:45:09Z","dateModified":"2025-02-12T11:21:33Z","description":"Find out if Mailchimp is the best provider to build your landing pages with or if there might be a better alternative. 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Better yet - don\u2019t spend anything at all! \n\nWhether you\u2019re capturing newsletter signups, or building a waitlist for your next big launch, we\u2019ve put together our roundup of five of the best free landing page builders to help you grow your list.\n\nRead more: \nhttps:\/\/www.emailtooltester.com\/en\/blog\/free-landing-page\/?utm_campaign=free-landing-page-EN&utm_medium=Video&utm_source=YouTube \n\nTry out our top free builders here:\nHubspot - https:\/\/www.emailtooltester.com\/out\/hubspot-crm\nWix - https:\/\/www.tooltester.com\/out\/wix-tutorial-youtube\/\nMailerLite - https:\/\/www.emailtooltester.com\/out\/mailerlite-youtube \nGoDaddy - https:\/\/www.tooltester.com\/out\/godaddy\n\nWe are an affiliate with some of the tools that we recommend, and may earn a commission when you purchase through our links. Of course, this won't increase the cost for you.\n\nContents: \n0:00 - Intro\n0:19 - Mailchimp\n1:30 - Hubspot\n2:51 - Wix\n3:58 - MailerLite\n5:00 - GoDaddy\n5:55 - Conclusion","name":"Best (And Easiest!) 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