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<!DOCTYPE html><html data-wf-domain="countly.com" data-wf-page="6335696dd7ddbc2e646a3f6c" data-wf-site="61c1b7c3e2f3805325be4594" lang="en"><head><meta charset="utf-8"/><title>The Product-Led Story</title><meta content="Welcome to our story of building product-led software. We have built Countly Flex as the most affordable, private SaaS analytics that grows with you." name="description"/><meta content="The Product-Led Story" property="og:title"/><meta content="Welcome to our story of building product-led software. We have built Countly Flex as the most affordable, private SaaS analytics that grows with you." property="og:description"/><meta content="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/668ce80fb93226b6ad88d718_Meta%20Tag-Countly.com.png" property="og:image"/><meta content="The Product-Led Story" property="twitter:title"/><meta content="Welcome to our story of building product-led software. We have built Countly Flex as the most affordable, private SaaS analytics that grows with you." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/668ce80fb93226b6ad88d718_Meta%20Tag-Countly.com.png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/css/countly-revamp.webflow.eec6ca9d1.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/66c463f98ba261d454be2d2b_favcon.svg" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/66c4642cdfcb2cef7128aec9_webclip.svg" rel="apple-touch-icon"/><link href="https://countly.com/product-led-story" rel="canonical"/><script type='text/javascript'> //some default pre init var Countly = Countly || {}; Countly.q = Countly.q || []; //provide countly initialization parameters if (window.location.hostname === "countly-revamp.webflow.io") { Countly.app_key = 'a00c023174edad117c415bdd0f3c627df02e7f48'; } else { Countly.app_key = '8ab5b99a3d881725717ae66c59313d581dfc7690'; } Countly.url = 'https://stats.count.ly'; Countly.force_post = true; Countly.q.push(['track_sessions']); Countly.q.push(['track_pageview']); Countly.q.push(['track_clicks']); Countly.q.push(['track_scrolls']); Countly.q.push(['track_errors']); Countly.q.push(['track_links']); Countly.q.push(['track_forms']); Countly.q.push(['collect_from_forms']); //load countly script asynchronously (function() { var cly = document.createElement('script'); cly.type = 'text/javascript'; cly.async = true; //enter url of script here cly.src = 'https://cdn.jsdelivr.net/npm/countly-sdk-web@23.12.6/lib/countly.min.js'; cly.onload = function(){Countly.init()}; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(cly, s); })(); </script> <script async src="https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js"></script></head><body><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" data-doc-height="1" role="banner" class="navbar-landing-page w-nav"><div class="w-layout-blockcontainer container-default w-container"><div class="block-nav-landing-page"><a href="/" class="brand-nav w-nav-brand"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/61d44087e4df5f30c8ac6074_Logo-2021.svg" loading="lazy" width="118" alt="Countly logo" class="logo-nav"/></a><div class="block-nav-link-landing-page"><a href="/" target="_blank" class="link-black-font hidden-phone">Go to countly.com</a></div></div></div></div><div class="container-hero-home w-container"><div class="block-heading-hero-home-copy"><h1 class="font-72px-spacegrotesk-semibold center">The Product-Led Story ✨</h1></div><div class="block-text-hero-w700px"><p class="text-hero-20px">Unfiltered behind-the-scenes. Lessons learned. The moments that make us suffer, and the ones that make it all worthwhile. Welcome to <strong class="medium-font">our story of building a product-led SaaS.</strong></p></div></div><div><div class="container-default w-container"><div class="hero-blog"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="collection-item-3 w-dyn-item"><div class="grid-hero-led-story"><img src="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3-p-500.png 500w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3-p-800.png 800w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3-p-1080.png 1080w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3-p-1600.png 1600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3-p-2000.png 2000w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6570e00245c37e0986f27e5b_pl-story-3.png 2193w" class="image-hero-blog"/><a href="/product-led-story/open-source-saas-and-enterprise-can-we-pull-it-off" class="link-main-blog-post w-inline-block"><div class="block-date-tag"><div>December 7, 2023</div></div><h2>Open-Source, SaaS, and Enterprise, Can We Pull It Off?</h2><div class="font-16px">How and why we are integrating SaaS into our decade-long open-source and enterprise journey...</div><div class="block-link-green"><div>Read more</div><div><span class="text-span-arrow">→</span></div></div></a><link rel="prefetch" href="/product-led-story/open-source-saas-and-enterprise-can-we-pull-it-off"/></div></div><div role="listitem" class="collection-item-3 w-dyn-item"><div class="grid-hero-led-story"><img src="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-500.png 500w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-800.png 800w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-1080.png 1080w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-1600.png 1600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-2000.png 2000w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-2600.png 2600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of-p-3200.png 3200w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/64b5ad424d1bff1057a60a95_price-of.png 4386w" class="image-hero-blog"/><a href="/product-led-story/the-price-of-understanding-user-behaviour" class="link-main-blog-post w-inline-block"><div class="block-date-tag"><div>July 18, 2023</div></div><h2>The Price of Understanding User Behaviour</h2><div class="font-16px">Our journey of balancing user needs with operational realities and our thought process around fundamental pricing decisions…</div><div class="block-link-green"><div>Read more</div><div><span class="text-span-arrow">→</span></div></div></a><link rel="prefetch" href="/product-led-story/the-price-of-understanding-user-behaviour"/></div></div><div role="listitem" class="collection-item-3 w-dyn-item"><div class="grid-hero-led-story"><img src="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-500.png 500w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-800.png 800w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-1080.png 1080w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-1600.png 1600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-2000.png 2000w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-2600.png 2600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205-p-3200.png 3200w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6499465a1de37e6799f874ea_camp%205.png 4386w" class="image-hero-blog"/><a href="/product-led-story/the-birth-of-product-led-product-analytics" class="link-main-blog-post w-inline-block"><div class="block-date-tag"><div>June 26, 2023</div></div><h2>The Birth of Product-Led Product Analytics</h2><div class="font-16px">Kicking myCountly off, the tech stack decisions, wireframes, automation, timelines, positioning, and pricing are all on the table...</div><div class="block-link-green"><div>Read more</div><div><span class="text-span-arrow">→</span></div></div></a><link rel="prefetch" href="/product-led-story/the-birth-of-product-led-product-analytics"/></div></div><div role="listitem" class="collection-item-3 w-dyn-item"><div class="grid-hero-led-story"><img src="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-500.png 500w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-800.png 800w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-1080.png 1080w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-1600.png 1600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-2000.png 2000w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-2600.png 2600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road-p-3200.png 3200w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/6481b40fa664682e7e97e476_road.png 4386w" class="image-hero-blog"/><a href="/product-led-story/the-road-to-the-kick-off" class="link-main-blog-post w-inline-block"><div class="block-date-tag"><div>June 13, 2023</div></div><h2>The Road to the Kick-off</h2><div class="font-16px">From a documented idea to a refined concept, navigating challenges and embracing constraints in the road to the myCountly kick-off...</div><div class="block-link-green"><div>Read more</div><div><span class="text-span-arrow">→</span></div></div></a><link rel="prefetch" href="/product-led-story/the-road-to-the-kick-off"/></div></div><div role="listitem" class="collection-item-3 w-dyn-item"><div class="grid-hero-led-story"><img src="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1.png" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1-p-500.png 500w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1-p-800.png 800w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1-p-1080.png 1080w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1-p-1600.png 1600w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1-p-2000.png 2000w, https://cdn.prod.website-files.com/62039dc69cd2dbf94de461fd/647f4938cf8b9930953b69d5_image-pl1.png 2193w" class="image-hero-blog"/><a href="/product-led-story/the-journey-begins" class="link-main-blog-post w-inline-block"><div class="block-date-tag"><div>June 6, 2023</div></div><h2>The Journey Begins</h2><div class="font-16px">After nearly a decade in the analytics business, we're embarking on an exciting and somewhat daring journey, building our third product...</div><div class="block-link-green"><div>Read more</div><div><span class="text-span-arrow">→</span></div></div></a><link rel="prefetch" href="/product-led-story/the-journey-begins"/></div></div></div></div></div></div></div><div class="hero-center-section"><div class="container-hero w-container"></div></div><div class="card-two-column-section"><div class="container-default-5rem-up w-container"><div 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