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href="/platform/supply-path" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Supply path</div><div class="nav-link-description">Streamline the CTV supply path with Harmony Direct</div></a><a href="/platform/frequency" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Frequency</div><div class="nav-link-description">Manage your ad frequency across the entire media buy</div></a></div></div><div id="w-node-_1edf110b-79d0-aceb-78b0-120001113c99-0a6b8cc4" class="nav-dropdown-featured-content-bg"><div class="nav-dropdown-featured-content"><div class="nav-dropdown-main-column"><div class="text-size-large text-weight-bold">Featured</div><div class="spacer-24"></div><img src="https://cdn.prod.website-files.com/66f5cdf821fdf09e1ef53a68/678556b210879eb27a95b8b4_HARMONY%20NAV.webp" loading="lazy" alt="" class="nav-menu-featured-image"/><div class="spacer-16"></div><div class="width-max-280"><div class="text-weight-bold">Innovid’s Harmony initiative</div><p class="nav-link-description">Innovations to leverage CTV’s full potential</p></div><div class="spacer-8"></div><a href="/harmony" class="cta-text-link w-inline-block"><div>Read more</div><div class="cta-text-link-decoration w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.49996 4L14.1666 10.6667L7.49996 17.3333L5.83329 15.6667L10.8333 10.6667L5.83329 5.66667L7.49996 4Z" fill="currentColor"/> </svg></div></a></div></div></div></div></div></nav></div></li><li class="nav-main-list-item"><div data-hover="false" data-delay="0" class="nav-dropdown w-dropdown"><div class="nav-dropdown-trigger w-dropdown-toggle"><div class="nav-dropdown-arrow w-icon-dropdown-toggle"></div><div class="nav-main-label">Solutions</div></div><nav class="nav-dropdown-panel w-dropdown-list"><div class="nav-dropdown-bg"><div class="nav-dropdown-layout issolutionsdropdownpanel"><div 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class="nav-dropdown-featured-content-bg"><div class="nav-dropdown-featured-content"><div class="nav-dropdown-main-column"><div class="text-size-large text-weight-bold">Featured</div><div class="spacer-24"></div><img src="https://cdn.prod.website-files.com/66f5cdf821fdf09e1ef53a68/678556b210879eb27a95b8b4_HARMONY%20NAV.webp" loading="lazy" alt="" class="nav-menu-featured-image"/><div class="spacer-16"></div><div class="width-max-280"><div class="text-weight-bold">Innovid’s Harmony initiative</div><p class="nav-link-description">Innovations to leverage CTV’s full potential</p></div><div class="spacer-8"></div><a href="/harmony" class="cta-text-link w-inline-block"><div>Read more</div><div class="cta-text-link-decoration w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.49996 4L14.1666 10.6667L7.49996 17.3333L5.83329 15.6667L10.8333 10.6667L5.83329 5.66667L7.49996 4Z" 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class="nav-dropdown-main-content is3columns"><div class="nav-dropdown-main-column"><a href="/resources/blog" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Blog</div><div class="nav-link-description">Insider coverage of the digital advertising ecosystem</div></a><a href="/resources/case-studies" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Case studies</div><div class="nav-link-description">Learn how brands and publishers thrive with Innovid</div></a><a href="/resources/reports" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Reports</div><div class="nav-link-description">Reports based on data from billions of ad impressions</div></a></div><div class="nav-dropdown-main-column"><a href="/resources/videos" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Videos</div><div class="nav-link-description">Thrive with insights from our latest videos</div></a><div class="display-none"><a href="/" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Events</div><div class="nav-link-description">Meet our team at upcoming industry events</div></a></div><a href="https://help.innovid.com/" target="_blank" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Help center</div><div class="nav-link-description">Fully leverage our technology with the Help Center</div></a></div></div><div id="w-node-e884530a-5354-ac80-d9d8-7c693b0802a3-0a6b8cc4" class="nav-dropdown-featured-content-bg"><div class="nav-dropdown-featured-content"><div class="nav-dropdown-main-column"><div class="text-size-large text-weight-bold">Education hub</div><a href="/education/ctv" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">CTV</div><div class="nav-link-description">Everything you need to know about CTV advertising</div></a><a href="/education/ad-serving-platforms" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Ad serving</div><div class="nav-link-description">Why the modern ad server gives marketers superpowers</div></a><a href="/education/ad-measurement" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Ad measurement</div><div class="nav-link-description">Understanding the power of converged TV measurement</div></a><a href="/education/identity" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Identity</div><div class="nav-link-description">How Innovid Key enables you to target effectively</div></a></div></div></div></div></div></nav></div></li><li class="nav-main-list-item desktop-margin-right-auto"><div data-hover="false" data-delay="0" class="nav-dropdown w-dropdown"><div class="nav-dropdown-trigger w-dropdown-toggle"><div class="nav-dropdown-arrow w-icon-dropdown-toggle"></div><div class="nav-main-label">About</div></div><nav class="nav-dropdown-panel w-dropdown-list"><div class="nav-dropdown-bg"><div class="nav-dropdown-layout isaboutpanel"><div id="w-node-_9a8b1fc0-5ec1-21df-a5d4-719ed46fe596-0a6b8cc4" class="nav-dropdown-main-content is3columns isaboutdropdown"><div class="display-block-tablet"><div class="text-size-large text-weight-bold">About</div></div><div class="nav-dropdown-main-column"><a href="/about-us" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">About us</div><div class="nav-link-description">Critical infrastructure for advertisers and publishers</div></a><a href="/about-us/social-responsibility" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Social responsibility</div><div class="nav-link-description">Delivering sustainable value to our stakeholders</div></a><a href="/about-us/news" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">News</div><div class="nav-link-description">The latest news on Innovid innovations</div></a></div><div class="nav-dropdown-main-column"><a href="/about-us/#join-the-team" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Careers</div><div class="nav-link-description">Join our generous, daring, and unbeatable team</div></a><a href="/innovid-legacy-investor-relations" class="nav-dropdown-link-block w-inline-block"><div class="nav-link-title">Investors</div><div class="nav-link-description">Legacy investor relations information</div></a></div></div><div id="w-node-_228d5f1c-69b1-aec8-5bc6-3d6c7fe60d40-0a6b8cc4" class="nav-dropdown-featured-content-bg"><div class="nav-dropdown-main-column"><div class="nav-dropdown-featured-content"><div class="text-size-large text-weight-bold">Featured</div><div class="spacer-24"></div><img src="https://cdn.prod.website-files.com/66f5cdf821fdf09e1ef53a68/67adf978e5d3ec24639eb48a_Navigation_image.webp" loading="lazy" alt="" class="nav-menu-featured-image"/><div class="spacer-16"></div><div class="width-max-280"><div class="text-weight-bold">Innovid + Flashtalking close agreement to merge</div><p class="nav-link-description"></p></div><div class="spacer-8"></div><a href="/about-us/news/mediaocean-completes-acquisition-of-innovid" class="cta-text-link w-inline-block"><div>Learn more</div><div class="cta-text-link-decoration w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.49996 4L14.1666 10.6667L7.49996 17.3333L5.83329 15.6667L10.8333 10.6667L5.83329 5.66667L7.49996 4Z" fill="currentColor"/> </svg></div></a></div></div></div></div></div></nav></div></li><li class="nav-main-list-item nav-search-list-item"><div class="global-search-component"><div class="global-search-wrapper"><form action="/search" class="global-search-form w-form"><label for="search" class="display-visually-hidden">Search</label><input class="form-input-field w-input" maxlength="256" name="query" placeholder="Search…" 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client. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 19, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication">Publication Name</div></div></div></a></div></div></div><div fs-cmsload-element="list" fs-cmscombine-element="list-1" fs-cmsnest-element="list" class="casestudy-cms-wrapper w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/pmg-taps-innovid-to-measure-consumer-transaction-outcomes-proving-roas-for-qsr" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f87697866bd0a2438a50_PMG-QSR_CaseStudy_Tile_1200X675.png" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 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class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">PMG Taps Innovid To Measure Consumer Transaction Outcomes, Proving ROAS for QSR</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">PMG advertising agency set out to provide a better view of campaign impact for their QSR clients by bridging the gap between a brand’s ad campaigns and their in-store purchases. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 19, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div></div></div><div class="report-cms-wrapper w-dyn-list"><div fs-cmsload-element="list" fs-cmscombine-element="list-1" fs-cmsnest-element="list" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-ctv-live-streamed-sports" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">Winning Big with CTV Advertising on Live-Streamed Sports</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">November 21, 2024</div><div 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fs-cmsfilter-field="title" class="resourcecard_title">PMG taps Innovid to measure consumer transaction outcomes, boosts incremental sales for QSR by 4.3%</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Using Innovid&#x27;s measurement capabilities, PMG was able to improve attribution, demonstrate ROAS, and optimize performance on the fly for a QSR advertising client. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 19, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/blog/control-choice-convergence-empowering-advertisers-in-a-complex-ecosystem" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img 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class="resourcecard_content-type">Blogs</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">Control, Choice, Convergence: Empowering Advertisers in a Complex Ecosystem</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">With the close of Mediaocean’s acquisition of Innovid, which brings together Innovid and Flashtalking, we’re creating something the industry has long needed: an independent, best-of-breed ad tech platform trusted by brands, agencies, and publishers worldwide. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 13, 2025</div><div Visible="">•</div><div 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class="resourcecard_description">Davis Elen Advertising is the first agency to leverage Innovid&#x27;s Harmony Reach &amp; Frequency and delivers a 28% increase in incremental reach for its clients. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 5, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/blog/10-stats-sports-and-ctv-advertising" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67a249d79a803528dd3ec82b_Live-Streamed-Sports-Infographic_Blog_Tile_1200X675.png" loading="lazy" alt="Scoreboard" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" 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fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 4, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/blog/innovid-interview-chris-karl" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img 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fs-cmsfilter-field="title" class="resourcecard_title">PMG Taps Innovid To Measure Consumer Transaction Outcomes, Proving ROAS for QSR</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">PMG advertising agency set out to provide a better view of campaign impact for their QSR clients by bridging the gap between a brand’s ad campaigns and their in-store purchases. </p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">February 19, 2025</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/innovid-harmony-reach-frequency-enables-yahoo-dsp" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f93c7f79c09198b52d5a_Verizon%2BYahoo-DSP_New_CaseStudy_Tile_1200X675.png" loading="lazy" alt="Yahoo + Verizon" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f93c7f79c09198b52d5a_Verizon%2BYahoo-DSP_New_CaseStudy_Tile_1200X675-p-500.png 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f93c7f79c09198b52d5a_Verizon%2BYahoo-DSP_New_CaseStudy_Tile_1200X675-p-800.png 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f93c7f79c09198b52d5a_Verizon%2BYahoo-DSP_New_CaseStudy_Tile_1200X675-p-1080.png 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67b5f93c7f79c09198b52d5a_Verizon%2BYahoo-DSP_New_CaseStudy_Tile_1200X675.png 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div 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Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/davis-elen-advertising-leverages-harmony-reach-frequency" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67a63c167537484858cc15ce_DavisElen_NewCaseStudy_Tile_1200X675.png" loading="lazy" alt="Davis Elen" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67a63c167537484858cc15ce_DavisElen_NewCaseStudy_Tile_1200X675-p-500.png 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67a63c167537484858cc15ce_DavisElen_NewCaseStudy_Tile_1200X675-p-800.png 800w, 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direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">March 12, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/cvs-automates-creative-development-to-drive-more-relevant-and-effective-shoppable-experiences" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fe53de52628ea56d7d40_CaseStudy_Tile_1200X675_CVS.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" 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Over the past decade,</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">December 12, 2023</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/paramount-thq-nordic-deliver-unparalleled-engagement-interactive-ctv" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fdfd225d955ac6b65ea2_CaseStudy_Tile_1200X675_Paramount-THQnordic.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fdfd225d955ac6b65ea2_CaseStudy_Tile_1200X675_Paramount-THQnordic-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fdfd225d955ac6b65ea2_CaseStudy_Tile_1200X675_Paramount-THQnordic-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fdfd225d955ac6b65ea2_CaseStudy_Tile_1200X675_Paramount-THQnordic-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/6798fdfd225d955ac6b65ea2_CaseStudy_Tile_1200X675_Paramount-THQnordic.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Case Studies</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">October 17, 2023</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/case-studies/omd-canva-enhance-video-optimization-toolkit-tapping-omni-video-content-innovidxp" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/672121805c8addb06398b854_Canva_OMD_casesudy_logo_400x400-2.webp" loading="lazy" alt="" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Case Studies</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer &amp; Video Content tools.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">October 9, 2023</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div></div></div><div class="report-cms-wrapper w-dyn-list"><div fs-cmsfilter-element="list" fs-cmscombine-element="list-2" fs-cmsnest-element="list" role="list" class="resources_3col-layout w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-ctv-live-streamed-sports" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a395e1929eebee4544c40_LiveSport_Report_Tile_1200X675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">Winning Big with CTV Advertising on Live-Streamed Sports</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">November 21, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/state-of-representation-in-ctv-advertising" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679bd421850fe072fd115423_AllTold2024_Report_Tile_1200X675.webp" loading="lazy" alt="Promotional graphic for &quot;The State of Representation in CTV Advertising&quot; 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Learn key insights on gender expression, skin tone, body size, and more. Download the report now to explore DEI efforts shaping the future of advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">October 23, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/holiday-shoppable-advertising-unwrapped" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679bd3b82389ace411262d20_HolidayShoppable_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" 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class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">Holiday Shoppable Advertising Unwrapped</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s Holiday Shoppable Advertising Unwrapped includes tips and tricks to ensure your CTV and digital shoppable ads boost your bottom line this holiday season.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">September 26, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-cpg-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img 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class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for CPG</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on 380 billion video ad impressions gives CPG advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-auto-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39b5732e883d45ac2e85_Insights_Auto_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39b5732e883d45ac2e85_Insights_Auto_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39b5732e883d45ac2e85_Insights_Auto_Report_Tile_1200X675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39b5732e883d45ac2e85_Insights_Auto_Report_Tile_1200X675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39b5732e883d45ac2e85_Insights_Auto_Report_Tile_1200X675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for Auto</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on hundreds of billions of video ad impressions gives automotive advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-retail-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39c44083b99f6c21013e_Insights_Retail_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39c44083b99f6c21013e_Insights_Retail_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39c44083b99f6c21013e_Insights_Retail_Report_Tile_1200X675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39c44083b99f6c21013e_Insights_Retail_Report_Tile_1200X675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39c44083b99f6c21013e_Insights_Retail_Report_Tile_1200X675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for Retail</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on hundreds of billions of video ad impressions gives retail advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-qsr-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214b6ec37a794d464c9285_QSR-Restaurants_Report_hub_tile_1200x675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214b6ec37a794d464c9285_QSR-Restaurants_Report_hub_tile_1200x675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214b6ec37a794d464c9285_QSR-Restaurants_Report_hub_tile_1200x675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214b6ec37a794d464c9285_QSR-Restaurants_Report_hub_tile_1200x675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214b6ec37a794d464c9285_QSR-Restaurants_Report_hub_tile_1200x675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for QSR/Restaurants</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on 380 billion video ad impressions gives QSR advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-finance-insurance-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214a3a133864b5b7e08e7a_Finance-Insurance_Report_hub_tile_1200x675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214a3a133864b5b7e08e7a_Finance-Insurance_Report_hub_tile_1200x675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214a3a133864b5b7e08e7a_Finance-Insurance_Report_hub_tile_1200x675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214a3a133864b5b7e08e7a_Finance-Insurance_Report_hub_tile_1200x675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214a3a133864b5b7e08e7a_Finance-Insurance_Report_hub_tile_1200x675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for Finance/Insurance</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on 380 billion video ad impressions gives finserv advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-pharma-advertising-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214c032538175c2ba6b66a_Pharma_Report_hub_tile_1200x675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214c032538175c2ba6b66a_Pharma_Report_hub_tile_1200x675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214c032538175c2ba6b66a_Pharma_Report_hub_tile_1200x675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214c032538175c2ba6b66a_Pharma_Report_hub_tile_1200x675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67214c032538175c2ba6b66a_Pharma_Report_hub_tile_1200x675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">2024 Advertising Insights Report for Pharma</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s data on hundreds of billions of video ad impressions gives pharma advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 22, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-identity-unlocked" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a396d147518535b23fa27_Identity_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a396d147518535b23fa27_Identity_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a396d147518535b23fa27_Identity_Report_Tile_1200X675-p-800.webp 800w, 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and shows the power of our identity infrastructure, Innovid Key.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">July 10, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-roundel-ctv-commerce-insights" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a3906554c296872a6fada_Roundel_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a3906554c296872a6fada_Roundel_Report_Tile_1200X675-p-500.webp 500w, 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Roundel and Innovid Present CTV x Commerce</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">June 16, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/2024-ctv-advertising-insights-report" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39ed83c1c607a1442d3b_GlobalBenchmarks2024_Report_Tile_1200X675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39ed83c1c607a1442d3b_GlobalBenchmarks2024_Report_Tile_1200X675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39ed83c1c607a1442d3b_GlobalBenchmarks2024_Report_Tile_1200X675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39ed83c1c607a1442d3b_GlobalBenchmarks2024_Report_Tile_1200X675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/679a39ed83c1c607a1442d3b_GlobalBenchmarks2024_Report_Tile_1200X675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">CTV Advertising Insights Report</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Innovid’s annual, data-driven look into how global advertisers reach audiences and drive outcomes across the CTV and digital video landscape</p><div class="spacer-8"></div><div visible="" class="resourcecard_details"><div fs-cmssort-type="date" fs-cmssort-field="date">March 19, 2024</div><div Visible="">•</div><div fs-cmsfilter-field="publication"></div></div></div></a></div><div role="listitem" class="w-dyn-item"><a data-w-id="851fe46c-99a7-12b6-9515-0180d9056fe9" href="/resources/reports/the-converged-tv-disconnect" class="resourcecard_module w-inline-block"><div class="resourcecard_thumbnail-shape boxshadow-xs"><img src="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67215837ddfdc00949875111_Q4_measurement_report_hub_tile_1200x675.webp" loading="lazy" alt="" sizes="(max-width: 479px) 256.71875px, (max-width: 767px) 62vw, (max-width: 991px) 63vw, (max-width: 1439px) 67vw, 864px" srcset="https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67215837ddfdc00949875111_Q4_measurement_report_hub_tile_1200x675-p-500.webp 500w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67215837ddfdc00949875111_Q4_measurement_report_hub_tile_1200x675-p-800.webp 800w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67215837ddfdc00949875111_Q4_measurement_report_hub_tile_1200x675-p-1080.webp 1080w, https://cdn.prod.website-files.com/671aac24abd9e4d7533d1e28/67215837ddfdc00949875111_Q4_measurement_report_hub_tile_1200x675.webp 1200w" class="resourcecard_thumbnail"/></div><div class="resourcecard_content-layout"><div class="resourcecard_content-row1"><div fs-cmsfilter-field="content-type" class="resourcecard_content-type">Reports</div><div visible="" class="resourcecard_estimatedtime"><div class="text-size-small"></div><div class="text-size-small">min read</div></div></div><div fs-cmsnest-element="nest-target" fs-cmsnest-collection="resource-topic" class="resourcecard_topic"></div><p fs-cmsfilter-field="title" class="resourcecard_title">The Converged TV Disconnect</p><div class="spacer-8"></div><p fs-cmsfilter-field="description" class="resourcecard_description">Converged TV advertising is big. 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height: 1rem; border-radius: 6.25rem; background: var(--primitives--color--blue-400); } body *::-webkit-scrollbar-thumb { background: var(--bg--color--bg-blue); } /* Navigation Link Styling */ .nav-dropdown-link-block:hover > .nav-link-title{ text-decoration: 2px underline; } /* Branded Slider dots */ .w-slider-dot { width: var(--scale--16); height: var(--scale--16); border: 1px solid var(--primitives--color--blue-800); background-color: var(--primitives--color--blue-100); } .w-slider-dot.w-active { background-color: var(--brand--color--blue); } /* Text link with arrow active styling */ .cta-text-link:active .cta-text-link-decoration{ margin-left: 4px; margin-right: 0px; } /* Resource Card Styles */ .resourcecard_module:hover .resourcecard_title { color: var(--text--color--text-link-onhover); text-decoration: underline; } .resourcecard_title, .resourcecard_description { display: -webkit-box; overflow: hidden; line-clamp: 2; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /* Resource Card topic tag styles */ .resourcecard_module .topic-tags-cms-wrapper .w-dyn-item:nth-child(n + 2){ display: none; } /* Secondary CTA Card Styling */ .ctacard_module-secondary:hover .ctacard_module-secondary-ctalink{ text-decoration: 2px underline; } /* Platform Overview Tab Module */ .platformoverview_tabs-trigger:hover > h3, .platformoverview_tabs-trigger:hover > p { color: var(--text--color--text-primary); } .platformoverview_tabs-trigger.w--current > h3, .platformoverview_tabs-trigger.w--current > p { color: var(--text--color--text-primary); } /* Product Page Desktop Tab Module */ .product_tabs-trigger.w--current h4 { color: var(--text--color--text-link-active); } .product_tabs-trigger > .product_tabs-trigger-active-reveal { display: none; } .product_tabs-trigger.w--current > .product_tabs-trigger-active-reveal { display: flex; } /* Product Page Mobile Accordian Module */ .product_mobile-accordian_item.is-active-accordion > .product_mobile-accordian_header > h4 { color: var(--text--color--text-link-active); } .product_mobile-accordian_trigger .tabs_collapse-icon { display: none; } .product_mobile-accordian_trigger.is-active-accordion .tabs_collapse-icon { display: flex; color: var(--text--color--text-link-active); } .product_mobile-accordian_trigger .tabs_expand-icon { display: flex; } .product_mobile-accordian_trigger.is-active-accordion .tabs_expand-icon { display: none; } /* Cookie Bot banner Styles */ .CybotCookiebotDialogActive *{ font-family: var(--typography--font-family) !important; } .CybotCookiebotDialogBodyButton { min-width: 180px !important; font-weight: 700 !important; border-radius: 999px !important; padding: var(--spacing--16)var(--scale--28)var(--scale--16) !important; } /* Marketo Form Styles */ form.mktoForm, form.mktoForm[style] { width: 100% !important; } .mktoForm *{ font-family: var(--typography--font-family) !important; font-weight: 400; } .mktoForm .mktoFormRow label.mktoLabel, .mktoForm .mktoFormRow label.mktoLabel strong, .mktoForm .mktoFormRow label.mktoLabel span, .mktoForm .mktoFormRow label.mktoLabel span[style] { color: var(--text--color--text-primary) !important; font-weight: 400; } .mktoForm .mktoFormRow label.mktoLabel span br{ display: none; } .mktoForm .mktoCheckboxList{ padding: 0; } .mktoForm .mktoCaptchaDisclaimer{ padding-bottom: 2rem; } .marketoform_codeembed.multi-step > .mktoForm > .mktoFormRow, .marketoform_codeembed.multi-step > .mktoForm > .mktoButtonRow, .marketoform_codeembed.multi-step > .mktoForm > .mktoFormRow fieldset legend { display: none; } .marketoform_codeembed .mktoFormRow fieldset { border: none; } .mktoForm .mktoAsterix { padding-left: 0px; } .mktoForm .mktoFormCol, .mktoForm .mktoFormCol[style] { width: 100%; margin-bottom: 1.5rem !important; } .mktoForm .mktoFormRow label.mktoLabel, .mktoForm .mktoFormRow label.mktoLabel[style] { width: 100% !important; padding-top: 0px; } .mktoForm .mktoGutter { height: 0.5rem; } .mktoForm .mktoFormRow .mktoField, .mktoForm .mktoFormRow .mktoField[style] { width: 100% !important; padding: 0.75rem 0.75rem 0.75rem 1rem; border-radius: 4px; border: 1px solid #01050a; background: #fff; box-shadow: none; } .mktoForm .mktoFormRow .mktoField::placeholder { color: var(--primitives--color--grey-600); opacity: 1; /* Firefox */ } ::-ms-input-placeholder { /* Edge 12 -18 */ color: var(--primitives--color--grey-600); } .mktoForm .mktoFormRow .mktoField:hover { background: var(--primitives--color--blue-200); } .mktoForm .mktoFormRow .mktoField:focus { background: #fff; } .mktoForm .mktoFormRow textarea, .mktoForm .mktoFormRow textarea[style] { width: 100% !important; } .mktoForm .mktoFormRow .mktoHtmlText, .mktoForm .mktoFormRow .mktoHtmlText[style] { width: 100% !important; color: var(--text--color--text-tertiary) !important; } .mktoForm label#LblinnovidOptIn, .mktoForm .mktoFormRow label#LblinnovidOptIn, .mktoForm .mktoFormRow label#LblinnovidOptIn strong, .mktoForm .mktoFormRow label#LblinnovidOptIn span, .mktoForm .mktoFormRow label#LblinnovidOptIn span[style]{ color: var(--text--color--text-tertiary) !important; } .mktoForm .mktoFieldWrap { float: none; display: flex; flex-direction: column; } .mktoForm .mktoLogicalField[style] { width: 100% !important; } .mktoForm .mktoButtonRow { display: block; } .mktoForm .mktoButtonWrap, .mktoForm .mktoButtonWrap[style] { margin-left: 0px !important; display: flex; justify-content: center; width: 100%; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton, .mktoForm .mktoButtonWrap.mktoShadow .mktoButton { background-image: none; box-shadow: none; border: none; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton:hover, .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton:active, .mktoForm .mktoButtonWrap.mktoShadow .mktoButton:active, .mktoForm .mktoButtonWrap.mktoShadow .mktoButton:hover { border: none; background-image: none; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton, .mktoForm .mktoButtonWrap button.mktoButton { padding: 1rem var(--scale--28); font-size: var(--scale--18); line-height: var(--scale--20); text-align: center; text-transform: capitalize; border-radius: 6.25rem; flex: none; justify-content: center; align-items: center; min-width: 8.5rem; font-weight: 700; display: inline-flex; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="next"], .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="next"], .mktoForm .mktoButtonWrap button.mktoButton[data-dir="next"] { border: 2px solid var(--primitives--color--blue-600); background-color: var(--bg--color--bg-light); color: var(--primitives--color--blue-600); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="next"]:nth-child(2), .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="next"]:nth-child(2), .mktoForm .mktoButtonWrap button.mktoButton[data-dir="next"]:nth-child(2) { margin-left: auto; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="next"]:hover, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="next"]:hover, .mktoForm .mktoButtonWrap button.mktoButton[data-dir="next"]:hover { border-color: var(--primitives--color--blue-700); background-color: var(--primitives--color--blue-300); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="next"]:active, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="next"]:active, .mktoForm .mktoButtonWrap button.mktoButton[data-dir="next"]:active { border-color: var(--primitives--color--blue-800); background-color: var(--primitives--color--blue-500); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="prev"]:before, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="prev"]:before, .mktoForm .mktoButtonWrap button.mktoButton[data-dir="prev"]:before { content: "\2190"; margin-right: 0.5rem; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="prev"], .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="prev"], .mktoForm .mktoButtonWrap button.mktoButton[data-dir="prev"] { border: none; background-color: #fff !important; color: var(--primitives--color--blue-600); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="prev"]:hover, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="prev"]:hover, .mktoForm .mktoButtonWrap button.mktoButton[data-dir="prev"]:hover { color: var(--text--color--text-link-onhover); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[data-dir="prev"]:active, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[data-dir="prev"]:active, .mktoForm .mktoButtonWrap button.mktoButton[data-dir="prev"]:active { color: var(--text--color--text-link-active); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"], .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[type="submit"], .mktoForm .mktoButtonWrap button.mktoButton[type="submit"] { background-color: var(--brand--color--blue); outline-style: none; color: var(--text--color--text-primary-ondark); } .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]:nth-child(2) { margin-left: auto; } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"]:hover, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[type="submit"]:hover, .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]:hover { background-color: var(--primitives--color--blue-700); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"]:active, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton[type="submit"]:active, .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]:active { background-color: var(--primitives--color--blue-800); } .mktoForm .mktoFormRow label.mktoLabel, .mktoForm .mktoFormRow label.mktoLabel strong, .mktoForm .mktoFormRow label.mktoLabel span, .mktoForm .mktoFormRow label.mktoLabel span[style], .mktoForm .mktoFormRow .mktoField, .mktoForm .mktoFormRow .mktoField[style] { font-size: var(--scale--18) !important; line-height: var(--scale--26) !important; } .mktoForm .mktoFormRow .mktoHtmlText, .mktoForm .mktoFormRow .mktoHtmlText[style], .mktoForm .mktoFormRow .mktoHtmlText span, .mktoForm .mktoFormRow .mktoHtmlText span[style], .mktoForm .mktoFormRow label#LblinnovidOptIn, .mktoForm .mktoFormRow label#LblinnovidOptIn strong, .mktoForm .mktoFormRow label#LblinnovidOptIn span, .mktoForm .mktoFormRow label#LblinnovidOptIn span[style]{ font-size: var(--scale--16) !important; line-height: var(--scale--22) !important; } .mktoForm .mktoCheckboxList > label { font-size: var(--scale--16); } .mktoForm input[type="checkbox"] + label:before, .mktoForm input[type="radio"] + label:before { margin-left: -2em; } /* Styling for forms with old opt-in checkbox */ .mktoFieldWrap.mktoRequiredField:has(label#LblinnovidOptIn){ display: flex; flex-direction: row-reverse; } .mktoFieldWrap.mktoRequiredField:has(label#LblinnovidOptIn) .mktoLogicalField[style] { width: auto !important; } /* Styling for footer marketo embed */ .marketoform_codeembed.footer-marketo-code .mktoForm .mktoFormRow .mktoHtmlText, .marketoform_codeembed.footer-marketo-code .mktoForm .mktoFormRow .mktoHtmlText span > a, .marketoform_codeembed.footer-marketo-code .mktoForm .mktoFormRow label.mktoLabel span { color: #fff !important; } .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"], .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]{ border: 2px solid var(--text--color--text-link-ondark); background-color: var(--primitives--color--transparent); color: var(--text--color--text-link-ondark); } .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"]:hover, .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]:hover{ border-color: var(--text--color--text-link-ondark-onhover); color: var(--text--color--text-link-ondark-onhover); background-color: var(--text--color--text-link-onhover); } .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton[type="submit"]:active, .marketoform_codeembed.footer-marketo-code .mktoForm .mktoButtonWrap button.mktoButton[type="submit"]:active{ border-color: var(--text--color--text-link-ondark-active); color: var(--text--color--text-link-ondark-active); } .marketoform_codeembed.footer-marketo-code .mktoOffset[style] { width: 0px !important; } @media screen and (max-width: 991px) { .mktoForm .mktoFormRow label.mktoLabel, .mktoForm .mktoFormRow label.mktoLabel strong, .mktoForm .mktoFormRow label.mktoLabel span, .mktoForm .mktoFormRow label.mktoLabel span[style], .mktoForm .mktoFormRow .mktoField, .mktoForm .mktoFormRow .mktoField[style] { font-size: var(--scale--16); line-height: var(--scale--24); } .mktoForm .mktoFormRow .mktoHtmlText, .mktoForm .mktoFormRow .mktoHtmlText[style], .mktoForm .mktoFormRow .mktoHtmlText span, .mktoForm .mktoFormRow .mktoHtmlText span[style], .mktoForm .mktoFormRow label#LblinnovidOptIn, .mktoForm .mktoFormRow label#LblinnovidOptIn strong, .mktoForm .mktoFormRow label#LblinnovidOptIn span, .mktoForm .mktoFormRow label#LblinnovidOptIn span[style] { font-size: var(--scale--14) !important; line-height: var(--scale--20) !important; } .mktoForm .mktoCheckboxList > label { font-size: var(--scale--14); } .mktoForm .mktoButtonWrap.mktoSimple button.mktoButton, .mktoForm .mktoButtonWrap.mktoShadow button.mktoButton, .mktoForm .mktoButtonWrap button.mktoButton { padding: var(--scale--16) var(--scale--24); font-size: var(--scale--16); line-height: var(--scale--18); } } @media screen and (max-width: 479px) { .mktoForm .mktoFormRow .mktoHtmlText[style], .mktoForm .mktoFormRow .mktoHtmlText span, .mktoForm .mktoFormRow .mktoHtmlText span[style], .mktoForm .mktoFormRow label#LblinnovidOptIn, .mktoForm .mktoFormRow label#LblinnovidOptIn strong, .mktoForm .mktoFormRow label#LblinnovidOptIn span, .mktoForm .mktoFormRow label#LblinnovidOptIn span[style]{ font-size: var(--scale--12) !important; line-height: var(--scale--16) !important; } } </style> <!-- Script to update active filter CSS and CTA visibility --> <script> const allCategoriesEl = document.querySelector(".filter-radio-field.reset"); const filters = document.querySelectorAll(".filter-radio-field:not(.reset)"); const landingCTAs = document.querySelectorAll(".pagination-cta>a"); // Add active styling to "All" filter if clicked & hide all landing page CTAs allCategoriesEl.addEventListener("click", () => { allCategoriesEl.classList.add("active-filter"); document.querySelectorAll(".pagination-cta>a").forEach((element) => { element.classList.add("display-none"); }); }); // Loop through the filters and add event listener - remove active state on "All" filter, filters.forEach((filter, i) => { filter.addEventListener("click", (e) => { allCategoriesEl.classList.remove("active-filter"); landingCTAs.forEach((element, j) => { element.classList.add("display-none"); if (j === i) { element.classList.remove("display-none"); } }); }); }); //Check if page was loaded with query string //Hide all if on "all resources" - const queryString = window.location.search; const parameters = new URLSearchParams(queryString); const contentType = parameters.get("content-type"); if (!contentType) { allCategoriesEl.classList.add("active-filter"); } else { landingCTAs.forEach((element) => { if (element.textContent.includes(contentType)) { element.classList.remove("display-none"); } }); } </script> <!-- Script to load finsweet attributes script in correct order --> <script> window.fsAttributes = window.fsAttributes || []; window.fsAttributes.push([ "cmsnest", (listInstances) => { window.fsAttributes.push([ "cmscombine", (listInstances) => { window.fsAttributes.push([ "cmsload", (listInstances) => { window.fsAttributes.push([ 'cmsfilter', (filterInstances) => { const [filterInstance] = filterInstances; // The `renderitems` event runs whenever the list renders items after filtering. filterInstance.listInstance.on('renderitems', (renderedItems) => { const filterValue = document.querySelector(".form-field-select").value; if(filterValue){ renderedItems.forEach(card=>{ card.element.querySelectorAll(".w-dyn-item").forEach(topic=>{ if(topic.innerText.toLowerCase()==filterValue.toLowerCase()){ topic.style.display='block'; }else{ topic.style.display='none'; }; }) }); }else{ document.querySelectorAll(".topic-tags-cms-wrapper .w-dyn-item:first-child").forEach(topic=>{ topic.style.display='block'; }) document.querySelectorAll(".topic-tags-cms-wrapper .w-dyn-item:nth-child(n + 2)").forEach(topic=>{ topic.style.display='none'; }) } }); }, ]); window.fsAttributes.push(['cmssort', (listInstances) => { const [listInstance] = listInstances; // Listen for the 'renderitems' event listInstance.on('renderitems', (renderedItems) => { document.querySelector(".cms-loader").style.display = 'none'; }); document.querySelector(".fs_cmssort_button").click(); }]); }, ]); }, ]); }, ]); </script></body></html>

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