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It takes just a couple of minutes to fill in the details for your <a href="https://www.mascus.com/EditAd.aspx" target="_blank" rel="noreferrer noopener" data-wpel-link="external">equipment advertisement</a>. Buyers can see it on online marketplaces and listings platforms almost instantly.</p> <p>But don’t be so quick to dismiss a few <a href="https://blog.mascus.com/covid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers/" target="_blank" rel="noreferrer noopener follow" data-wpel-link="internal">simple things that would increase your chances to sell your machine</a> even faster. You have included nice photos, a correct price, and all the important info in your ad. What else should you do?</p> <p>Finding your used equipment online is the first contact that buyers will have with the machine you are selling. Their first impression could translate into an increased interest or a deal breaker, right from the start. That is why including videos should always be on your TO DO list when placing your machine for sale online.</p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="liebherr a904c" width="500" height="281" src="https://www.youtube.com/embed/gMeXYL2RzjM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div><figcaption>Video of Liebherr A904c wheeled excavator for sale on Mascus <br>by company Ecoglobal Machinery in Spain</figcaption></figure> <h3 class="wp-block-heading"><strong>Based on statistics, video is the most consumed media content these days </strong></h3> <p>According to <a href="https://www.forbes.com/sites/tjmccue/2020/02/05/looking-deep-into-the-state-of-online-video-for-2020/" target="_blank" rel="noreferrer noopener nofollow" data-wpel-link="external">Forbes</a>, video is the most consumed and persuasive medium online. 79% of participants in a <a href="https://promo.com/blog/2019-online-video-statistics" target="_blank" rel="noreferrer noopener nofollow" data-wpel-link="external">study</a> mentioned in the Forbes article have responded that they find video ads most relevant. An overwhelming majority declared that they prefer learning about a product or service by watching videos (74%) rather than looking at photos (13%) or reading an article (13%).</p> <p>Furthermore, in times of restrictive measures meant to contain the spread of COVID-19, on-site visits to equipment yards are discouraged. Therefore showcasing your equipment on video is worth the effort even more.</p> <p>So how can you create great videos for your online ad so that buyers get interested in your machine and stop looking at similar others?</p> <h3 class="wp-block-heading"><strong>Here are 6 tips for shooting a nice video of your heavy equipment or truck:</strong></h3> <ol class="wp-block-list"><li><strong>Ensure optimal shooting conditions</strong>: sunny day, decent lightning, machine is clean, you have space to move around it.</li><li><strong>Sound on! </strong>Try find a quiet time to record the video, but turn on the engine so that the buyers can clearly hear the engine running. You could also include a few useful facts in a short spoken presentation about the machine.</li><li><strong>It’s advisable to shoot in landscape mode</strong> to get as many details in the image as possible; especially large machines fit better in landscape videos than in vertical ones.</li><li><strong>Move the camera or phone slowly</strong> when recording the video to allow watchers to get a detailed view of the machine (avoid shaking the phone or camera or moving too fast).</li><li><strong>Consider the video length:</strong> less than 1 min is too short, but it’s not necessary to go over 3 minutes.</li><li><strong>Comprehensive presentation:</strong> cover all outside angles of the machine, but also inside the cabin. Include important details such as engine, attachments, wheels etc. Start the engine and demonstrate the machine in action.</li></ol> <p>Get your phone ready and shoot a great video for your used equipment ads!</p> <h3 class="wp-block-heading"><strong>Did you know that the ad placing on Mascus allows you to upload a video of your machine directly from your phone or computer? </strong></h3> <h3 class="wp-block-heading"><strong>Alternatively, you can include a link to an already existing video from YouTube or other video hosting platforms</strong>. </h3> <h3 class="has-text-align-center wp-block-heading"><a href="https://www.mascus.com/EditAd.aspx" target="_blank" rel="noreferrer noopener" data-wpel-link="external"><strong>Try it out now.</strong></a></h3> <p></p> <div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="752" src="https://blog.mascus.com/wp-content/uploads/2021/06/US_Place_ad_video_upload-1024x752.jpg" alt="" class="wp-image-2192" srcset="https://blog.mascus.com/wp-content/uploads/2021/06/US_Place_ad_video_upload-1024x752.jpg 1024w, https://blog.mascus.com/wp-content/uploads/2021/06/US_Place_ad_video_upload-300x220.jpg 300w, https://blog.mascus.com/wp-content/uploads/2021/06/US_Place_ad_video_upload-768x564.jpg 768w, https://blog.mascus.com/wp-content/uploads/2021/06/US_Place_ad_video_upload.jpg 1035w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption>Upload video when placing ads on Mascus</figcaption></figure></div> <p></p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img loading="lazy" decoding="async" src="http://blog.mascus.co.uk/wp-content/uploads/sites/9/2020/08/multiple1.png" width="100" height="100" alt="Mascus Blog Editor" itemprop="image"></div><div class="saboxplugin-authorname"><a href="https://blog.mascus.com/author/admin/" class="vcard author" rel="author follow" data-wpel-link="internal"><span class="fn">Mascus Blog Editor</span></a></div><div class="saboxplugin-desc"><div itemprop="description"></div></div><div class="clearfix"></div></div></div><div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="addtoany_header">Share on social media: </div><div class="a2a_kit a2a_kit_size_ addtoany_list" data-a2a-url="https://blog.mascus.com/6-tips-for-shooting-great-videos-to-showcase-your-used-equipment-for-sale-online/" data-a2a-title="6 tips for shooting great videos to showcase your used equipment for sale online"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.mascus.com%2F6-tips-for-shooting-great-videos-to-showcase-your-used-equipment-for-sale-online%2F&linkname=6%20tips%20for%20shooting%20great%20videos%20to%20showcase%20your%20used%20equipment%20for%20sale%20online" title="Facebook" rel="nofollow noopener" target="_blank" data-wpel-link="external"><img src="/wp-content/themes/Mascus-blog/images/share/facebook.png" alt="Facebook"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fblog.mascus.com%2F6-tips-for-shooting-great-videos-to-showcase-your-used-equipment-for-sale-online%2F&linkname=6%20tips%20for%20shooting%20great%20videos%20to%20showcase%20your%20used%20equipment%20for%20sale%20online" title="LinkedIn" rel="nofollow noopener" target="_blank" data-wpel-link="external"><img src="/wp-content/themes/Mascus-blog/images/share/linkedin.png" alt="LinkedIn"></a></div></div> <div class="clearfix"></div> </div> </div>  <div class="single_post_section_latest col-lg-4 col-md-4"> <div class="col-lg-12"> <div class="sidebar_title"> latest ads </div> <div id="mascus_iframe_article"></div> <div class="clearfix"></div> <div class="sidebar_title"> latest articles </div> <div class="latest_post"> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/6-tips-for-shooting-great-videos-to-showcase-your-used-equipment-for-sale-online/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> 6 tips for shooting great videos to showcase your used equipment for sale online </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> So how can you create great videos for your online ad so that buyers get interested in your machine and stop looking at similar others? Here are some quick tips for shooting a nice video for your equipment for sale. </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/uncategorized.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/the-most-demanded-tractor-brands-on-the-used-equipment-market-during-the-first-half-of-2020/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> The most demanded tractor brands on the used equipment market during the first half of 2020 </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> Tractors are most common machines on all farms and sometimes could be the only versatile piece of equipment needed to do all types of jobs. Currently, there are </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/uncategorized.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/the-most-demanded-excavator-brands-on-the-used-equipment-market-during-the-first-half-of-2020/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> The most demanded excavator brands on the used equipment market during the first half of 2020 </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> Excavators are the most popular used construction equipment on Mascus, where there are currently 27 000 ... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/uncategorized.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/most-attractive-brands-of-used-trucks-and-industrial-transportation-vehicles-for-buyers-on-mascus/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> Most attractive brands of used trucks and industrial transportation vehicles for buyers on Mascus </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> Trucks and trailers is the second most important sector on Mascus in rega... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/uncategorized.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/covid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> Covid-19: Tips and best practices for used heavy equipment and trucks sellers </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> The current Covid-19 crisis and its unwanted effects on our lives and economy make people rethink the way they are usually conducting business. 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