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Sales Solutions","label":"/content/me/business/en-us/sales-solutions - header","componentId":"header_1241554209"}"> <span class="site-title-logo"> <span class="a11y-text full">LinkedIn Logo</span> <svg class="full"><use xlink:href="#linkedin-logo-blue-21" data-size="large"/></svg> <span class="a11y-text icon">LinkedIn Logo</span> <svg class="icon"><use xlink:href="#inbug-blue-28" data-size="large"/></svg> </span> <span class="site-title-spacer">LinkedIn</span> <span class="site-title-text standard ">Sales Solutions</span> </a> <button data-menu="primary" data-open="Open menu" class="site-title-menu hamburger js-analytics-event" title="Open menu" data-close="Close menu"> <span class="site-title-icon"> <li-icon type="hamburger-icon" size="" class="closed" a11y-text="" ""> </li-icon> <li-icon type="cancel-icon" size="" class="open" a11y-text="" ""> </li-icon> </span> </button> </div> <nav class="primary-navigation" role="navigation" data-menu="primary" aria-label="Primary header 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class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Chat live with sales" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-sign-into-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-sign-into-sales-navigator" title="Sign into Sales Navigator" target="_blank"> Sign into Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-visit-help-center" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center" title="Visit Help Center" target="_blank"> Visit Help Center </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-why-sales-navigator' class="secondary-navigation-wrapper basic" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Why Sales Navigator link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Why Sales Navigator</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Why Sales Navigator" data-analytics-config="{"category":"Internal","action":"click - Why Sales Navigator","label":"/content/me/business/en-us/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1241554209"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Product benefits"> Product benefits </a> </li> <li class="link-list-item"> <a href="/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Our selling approach"> Our selling approach </a> </li> <li class="link-list-item"> <a href="/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Customer stories"> Customer stories </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-resources' class="secondary-navigation-wrapper advanced" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="Resources link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Resources</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Resources" data-analytics-config="{"category":"Internal","action":"click - Resources","label":"/content/me/business/en-us/sales-solutions/sales-strategies-tips - header","componentId":"header_1241554209"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 no-link no-headline"> <section class="inherited-column default"> <section class="inherited-column-content-wrapper headline-comp-padding"> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Sales resources </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-strategies-tips" title="Resource Center" data-analytics-config="{"category":"Internal","action":"click - Resource Center","label":"/content/me/business/sales-solutions/sales-strategies-tips.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_967007533"}"> Resource Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/social-selling/the-social-selling-index-ssi" title="Social Selling Index score" data-analytics-config="{"category":"Internal","action":"click - Social Selling Index score","label":"/content/me/business/en-us/sales-solutions/social-selling/the-social-selling-index-ssi.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_967007534"}"> Social Selling Index score </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Sales Blog" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Sales 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link-list","componentId":"actionable-content_44323950"}"> Customer resources </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/en-us/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323951"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Security & privacy" data-analytics-config="{"category":"Internal","action":"click - Security & privacy","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323952"}"> Security & privacy </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/partners" title="Partners" data-analytics-config="{"category":"Internal","action":"click - Partners","label":"/content/me/business/en-us/sales-solutions/partners.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323953"}"> Partners </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Support </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Visit Help Center" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Visit Help Center","label":"https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_878359633"}"> Visit Help Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-contact-support" title="Contact customer support" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Contact customer 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class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="0px,0px,0px,315px,200px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_688053798" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-mob-port-v04.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source 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and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-mob-port-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-mob-port-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-mob-port-v04-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="Photo collage of people working" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-mob-port-v04.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/resources-forrester-economic-impact-roi-report-hero-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/resources-forrester-economic-impact-roi-report-hero-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-tab-land-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-tab-land-v04-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-tab-port-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-tab-port-v04-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-bg-tab-mob-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-bg-tab-mob-v04-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-bg-tab-mob-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-bg-tab-mob-v04-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-hero-bg-dsk-v04.jpg/jcr:content/renditions/ROI-Franchise-hero-bg-tab-mob-v04.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="400px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2081697710" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2081697710"> <h1 class="banner-headline headline-42"> LinkedIn Sales Navigator Economic Impact Study </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Does a 312% ROI and 6-month payback sound too good to be true? It's not. </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf" title="Download study" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Download study","label":"/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf - flexible-column-frame - banner","componentId":"actionable-content_496807170"}"> Download study </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1512540275" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--3 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-intro-illus-dsk-v04-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-intro-illus-dsk-v04-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-intro-illus-dsk-v04-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-intro-illus-dsk-v04-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-intro-illus-dsk-v04-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of two people celebrating on an upward trending bar graph " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-illus-dsk-v04.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--full"> <h2><span class="rte-style__headline--large">Is LinkedIn Sales Navigator worth the investment?</span></h2> <p><span class="rte-style__headline--small">In 2023, LinkedIn commissioned Forrester Consulting to conduct a Total Economic Impact™ study to determine the return on investment (ROI) of LinkedIn Sales Navigator. Using a combination of customer interviews and its own analysis, the firm found that it yielded a <b>312% ROI</b> over 3 years, and <b>paid for itself in less than 6 months</b>.</span></p> <p><span class="rte-style__body--large">Discover the main benefits identified by Forrester below, and read the <a href="/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf" target="_blank">full study</a> for the full details, including methodology, customer testimony, and risk assessment.</span></p> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_179648255" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_179648255"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Forrester logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="top" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1974790859" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1974790859"> <h3 class="banner-subheadline headline-subheadline-26"> <b>Select a topic to explore further:</b> </h3> </div> </div> </section> </div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/en-us/sales-solutions/resources/Forrester-economic-impact-ROI-report/jcr:content/content-par/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Revenue growth" id="revenue-growth" for-panel="revenue-growth" selected="selected"> Revenue growth </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Research efficiency" id="research-efficiency" for-panel="research-efficiency"> Research efficiency </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Sales productivity" id="sales-productivity" for-panel="sales-productivity"> Sales productivity </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Data accuracy" id="data-accuracy" for-panel="data-accuracy"> Data accuracy </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Finding hidden allies" id="hidden-allies" for-panel="hidden-allies"> Finding hidden allies </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Buyer intent" id="buyer-intent" for-panel="buyer-intent"> Buyer intent </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Flexibility" id="flexibility" for-panel="flexibility"> Flexibility </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="revenue-growth"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1197038193" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Gain in net operating profit due to the increase in sales opportunities</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_50400767" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Sales teams reported significant benefits from the search filters, list management, analytical capabilities, and accurate, up-to-date profiles provided by Sales Navigator. These features enabled them to efficiently identify and reach out to qualified prospects in less time. As a result, they observed improvements in response rates, increased meeting rates, and an increase in closed/won opportunities.</span></p> <p><span class="rte-style__body--medium">Sales Navigator not only contributed to increased annual revenue by sourcing more high-quality pipeline, but also was increasingly influential in closing sales deals. Interviewees reported an average <b>year-over-year revenue increase of 8%</b> (5% in year 1, 8% in year 2, and 10% in year 3), and also found that <b>the revenue lift attributable to Sales Navigator grew from 20% to 30%</b> over a 3-year period.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="8% average yearly increase in revenue" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-ilus-dsk-v04.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">How Forrester calculated net profit growth</span></h2> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_849711504" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Better outreach, better outcomes</b></span></p> <p><span class="rte-style__body--large">Interviewees reported Sales Navigator provided the level of foresight necessary to identify and engage with a greater volume of high-value prospects with intent to buy.  </span></p> <p><span class="rte-style__body--large">Based on a US$250M annual revenue and 12% net operating profit margin, Forrester modeled a <b>US$1.3 million gain in net operating profit</b> due to the increase in sales opportunities.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_121325470" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_121325470"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="US $1.3m" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-1m-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>gain in net operating profit</b> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1270033226" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Improves with age</b></span></p> <p><span class="rte-style__body--large">Forrester's study found that as sales professionals' familiarity with Sales Navigator increases over time, and the platform becomes more embedded in an organization's sales process, its influence on positive sales outcomes also grows. Based on testimony from the interviewees, our composite models a 20% revenue attribution to Sales Navigator in year 1, 25% in year 2, and 30% in year 3. This amounts to a <b>US$15 million revenue lift attributable to Sales Navigator</b> in that period.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1587219374" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1587219374"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="25%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-revenue-growth-stat-25-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>Average revenue attribution</b> to Sales Navigator in first three years. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_687954451" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_196150428" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid warm-red-30"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_196150428"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged red quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> More than 75% of our meetings are sourced from Sales Navigator, and with an improved 40% conversion rate, meaning meetings to opportunities, that’s powerful." </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1938960763" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1938960763"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director for Go-To-Market Strategy,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_112752420" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Equipped with quality first-party data from the world's largest professional network of over 950 million members, Sales Navigator users can use features like the <a href="https://www.linkedin.com/business/sales/blog/product-updates/account-hub-sales-navigator-what-it-is-and-how-to-best-use-it" rel="nofollow" target="_blank">Account Hub</a> and <a href="https://www.linkedin.com/business/sales/blog/sales-navigator/sales-navigator-alerts-what-they-are-how-to-best-use-them" rel="nofollow" target="_blank">Alerts</a> to identify and reach out to qualified prospects in less time. With increased outreach quality comes improved sales outcomes, and interviewees in our study reported net gains in operating profit and the impact of Sales Navigator on their sales pipeline.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person working on a laptop at home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1240273454" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1240273454"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="research-efficiency"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_433331471" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Efficiencies gained in sales research efforts</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_816732801" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Forrester found that by gaining access to more accurate profile data and replacing contact scraping and cold calling practices, the sales teams within the decision-makers’ organizations experienced significant efficiency improvements. </span></p> <p><span class="rte-style__body--medium">The study concluded that Sales Navigator users (principally AEs and BDRs) <b>saved 15% of their time each week in research-related activities</b>. Access to 1+ billion professional profiles and 60+ million businesses on the LinkedIn deep sales platform, and the means to easily search and organize the information, saved the composite organization <b>over US$2.6 million over a 3-year period in efficiency savings</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="15% Sales time saved each week" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">How Forrester calculated efficiency savings</span></h2> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_143989860" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Account exec to development rep ratio</b></span></p> <p><span class="rte-style__body--large">For the financial modeling, and based on the interview testimony, Forrester assumes the ratio of Account Executives (AEs) to Business or Sales Development Reps (BDRs / SDRs) stands at 10:3. </span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_991789994" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_991789994"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="10/3" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> AE:BDR/SDR ratio </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_828441962" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Quality data at your fingertips</b></span></p> <p><span class="rte-style__body--large">Forrester found that before adopting Sales Navigator, the interviewees' sales teams struggled with sales tools that were limited, and lacked essential features such as filtering and search capabilities. However, when they used Sales Navigator and its features (e.g., Lead Search, <a href="https://www.youtube.com/watch?v=IV-HYsp8Rn0" rel="nofollow" target="_blank">Account Hub</a>), interviewee companies testified that their total time conducting sales research was reduced from 25% to just 10%.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1580924466" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1580924466"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="25% > 10%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>the amount of time dedicated to research</b> each week before and after Sales Navigator </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1522074798" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,340px,380px,380px,auto" data-responsive-min-height="305px,340px,380px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_731567837" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid sage-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_731567837"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged green quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline headline-subheadline-26"> You have to have a good product and good selling methods, and so forth. But Sales Navigator helps very heavily in the front-end of the funnel, which is creating connections, starting conversations, and helping with the research aspect. For example, our team wasn’t creating many meetings before. Then with Sales Navigator, one SDR created five meetings in a week. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,340px,380px,380px,auto" data-responsive-min-height="305px,340px,380px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1820589124" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-2 to-23" id="banner-content-container-banner_1820589124"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Manager, <br/> Global Go-to-Market Sales Enablement, <br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_114405028" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator enables AEs and BDRs with access to the world's most comprehensive and accurate professional database. It also sorts and organizes that data, allowing sales reps to save precious hours each week to spend time with customers and source new opportunities. Our product can give your sales reps 15% of their time back.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person working on a laptop from home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_342036384" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_342036384"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="sales-productivity"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1642547477" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Productivity gains and license cost elimination due to the consolidation of legacy sales tools</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1793822811" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">According to Forrester, the interviewees found the integration capability of Sales Navigator with CRM platforms enabled their sales organizations to synchronize data seamlessly. This ensured that leads, updates, and activities were accurately tracked in real-time within their sales pipelines. As a result, the teams experienced increased productivity by eliminating the need to switch between applications to perform similar tasks.</span></p> <p><span class="rte-style__body--medium">The study concluded that Sales Navigator <b>users each saved 65 hours every year</b> by using the platform, and could eliminate one legacy sales tool from their tech stack, saving the composite organization <b>over US$2.3 million over a 3-year period in productivity savings</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="The composite company saved 16,250 sales hours a year" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_65836378" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Time is money</b></span></p> <p><span class="rte-style__body--large">Due to the integration with the CRM, all Sales Navigator users save at least 15 minutes per day toggling between sales tools, for a total <b>time savings of 65 hours per year</b> per user. At a fully burdened Account Executive cost of US$66/hr, Forrester calculated that this enhanced sales productivity saved our composite company over US$1 million every year.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2062134888" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2062134888"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="65hrs / year" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-65-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>65hrs / year</b> =<br/> The time saved using Sales Navigator </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_35590410" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Out with the old</b></span></p> <p><span class="rte-style__body--large">Decision-makers highlighted during the interviews that adopting Sales Navigator meant they could eliminate legacy tools from their sales tech stacks, leading to additional cost savings for their organizations. This was calculated to save the composite organization an average of <b>US$200/year per user</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1790033370" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1790033370"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="US $50,000" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-sales-productivity-stat-50-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>yearly savings</b> made from replacing<br/> legacy sales tools </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2069297609" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1311401352" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid cool-gray-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_1311401352"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged blue quotation marks" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline headline-34"> With the LinkedIn CRM integration and data source consolidation, we spend significantly less time clicking between systems.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_431408983" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_431408983"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director of Sales Development,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1223117184" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator makes sales professionals more productive, features like Uploading your Book of Business, Spotlight Filters, and <a href="/sales-solutions/sales-navigator-customer-hub/resources/crm" target="_blank">CRM Sync</a> allow revenue-driving professionals to make incremental time savings that add up to meaningful volumes of time that are returned to the organization. It also cuts back on lengthy click journeys that sellers otherwise need to take to connect disparate data sources. All-in, these were found to save our composite organization <b>US$2.3 million in productivity gains over 3 years</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration a a person working at a laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_228669522" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_228669522"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="data-accuracy"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_865171019" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Data accuracy and enrichment</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1680759973" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">According to the interviewees, the ability to leverage reliable, auto-reported profile data is a powerful value-add and helps drive the efficiencies experienced by their sales teams. The LinkedIn network now stands at 1+ billion people, and 60+ million businesses, making it the definitive source of trusted professional data.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Global network with 1+ billion members" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-ilus-dsk-v07.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_325247600" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">LinkedIn continually seeks to maintain the integrity of our data, while prioritizing the user experience and protecting the privacy of our members. More than 7 million members have verified who they are or where they work, many using new integrations with Microsoft Entra, as well as CLEAR and Hyperverge**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a shield with a lock" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1464371117" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="335px,350px,415px,400px,auto" data-responsive-min-height="335px,350px,415px,400px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_507044862" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid amber-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_507044862"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged brown quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline headline-subheadline-26"> I think one of the key benefits of LinkedIn is that its data isn’t controlled by a central authority or a central governing data set owner. It’s data that’s controlled by the individual. So, it’s the most accurate data set that you could quite possibly have access to. And I think when you don’t have access to that, you’re essentially running blind on who to target, what account to target, what individual to target.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="335px,350px,415px,400px,auto" data-responsive-min-height="335px,350px,415px,400px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1235765473" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1235765473"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Sales Manager,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_832033206" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Data is at the foundation of modern decision-making, and sales teams require access to the most up-to-date and trustworthy information possible to make the most out of their prospecting efforts. LinkedIn membership has accelerated for eight quarters in a row, a testament to how mission-critical the platform has become to help more than 950 million members connect, learn, sell, and get hired. Sales Navigator organizes and presents this data to sales professionals in a way that enables them to find, target, and engage with the right buyers at the right time.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people examining connections between people on a computer " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_509317320" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_509317320"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="hidden-allies"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1563021417" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Hidden allies resulting in warm leads</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_941428313" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Sales Navigator reveals colleague relationships at a prospect's company. Current and former coworkers can provide insights, reach out to their connections, and make warm introductions, generally more effective than the cold-call approach. </span></p> <p><span class="rte-style__body--large">Features such as Alerts can proactively inform sales professionals when there is a change or development about a sales lead, providing buyer foresight that enables warm, personalized outreach. LinkedIn data shows that messages sent over the platform (InMails) have a <a href="https://www.linkedin.com/business/sales/blog/prospecting/data-on-sending-inmails-higher-acceptance-rates" rel="nofollow" target="_blank">higher response rate</a> than traditional methods, they are 3x more likely to be accepted than a cold call, and 6x more than email.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of groups of people in conversations " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_641073956" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Have you heard of <a href="https://www.linkedin.com/help/sales-navigator/answer/a101027" rel="nofollow" target="_blank">TeamLink</a>? Customers who have a Sales Navigator Advanced or Advanced Plus account also have access to TeamLink, which is a tool that allows you to view your team's connections. TeamLink utilizes the power of your entire team's network to help you find the best path to a lead by showing you Sales Navigator license holders on your team account who are 1st-degree connections to the lead, even if you're not connected to your teammate. With this information, you can easily see who can help you connect with potential leads and make a warm introduction.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a hand shake" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1629913735" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_619701194" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid warm-gray-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_619701194"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged gray quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline headline-34"> Sales Navigator uncovers warm leads for us. We find great value in that, and an ideal user would find value in that.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1123109141" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1123109141"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Global Go-to-Market Sales Enablement Manager,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_516206850" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">No type of sales outreach has ever beaten a warm introduction in terms of effectiveness. LinkedIn recognizes the power of personal connections, especially when it comes to sales. Sales Navigator has been designed with this in mind, it enables sales professionals to 'find their in' to prospective accounts. And when it can't find a mutual connection, it proactively surfaces the buyer foresight needed to organically start a relationship-driven conversation.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of of a person introducing two people to each other" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1001415828" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1001415828"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="buyer-intent"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1937094905" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Identification of high-value leads with intent to buy</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1763724567" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Interviewees discussed Sales Navigator features that track lead activity and alert team members when prospects show interest with an intent to buy. Examples of intent-to-buy activities include responding to InMail, viewing the seller’s profile, or viewing the seller’s employees’ profiles. The ability to view these actions on a buyer intent dashboard helps the organizations’ sales teams prioritize accounts and focus on those prospects most likely to engage.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people in a meeting " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1113574476" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Finding the perfect moment to reach out to a potential customer is crucial to optimizing outreach success. LinkedIn data shows that engaging with buyers when they show intent leads to +71% higher InMail response rates and 22% higher win rates.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1222650790" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-21" id="banner-content-container-banner_1222650790"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="+71%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-stat-71-dsk-v03.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> InMail response rate increases when you identify buyer intent </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_189440279" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_60542266" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid amber-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_60542266"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged orange quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> With the intent-to-buy dashboard, you can see detailed account activity, the people looking at your profile, account moments, and contact information. You can bring in all of that to build out lists on a granular level to reflect personas. With the ability to combine all that data allows you to define your addressable market, see the intelligence behind leads, and prioritize those accounts.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1682268069" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1682268069"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director of Go-To-Market Strategy,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2024112014" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Finding your ideal customer is only half the battle, sales professionals also need to know the optimum moment to reach out. Sales Navigator provides that foresight. Building a habit of saving accounts and leads allows the platform to learn when to notify users when they show interest in your company. Participants in Forrester's TEI study identified this intent functionality as a core benefit of the LinkedIn deep sales platform.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source 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(min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person in an on-line discussion " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1456954884" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1456954884"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="flexibility"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_551673714" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Ability to organize data in creative ways</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_293120830" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">With advanced insights, unique search and filter options, and real-time updates, users can improve account data organization and streamline their sales pipeline management. Manipulating organized data helps unlock previously undiscovered opportunities, leading to improved outcomes and increased conversion rates. Moreover, Sales Navigator offers a scalable, flexible, upgradable product allowing for an increase in functionality and users according to business needs and direction.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person examining data in different forms on a monitor" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, 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https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1983404596" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2113395460" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Sales Navigator has three plan types — Core, Advanced, and Advanced Plus. Each plan type offers varying levels of functionality to accommodate every type of business need. Participants in the Forrester study were Advanced Plus plan users. Compare LinkedIn plan types <a href="/sales-solutions/compare-plans" target="_self">here</a>.</span></p> <p><span class="rte-style__body--large">A project's expected return on investment (ROI) is calculated by dividing net benefits (benefits less costs) by costs. When risk and discount rates are factored in, Forrester calculated that the composite organization achieved a <b>return on investment of 312% and a payback period of less than 6 months</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1424549650" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1424549650"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="3" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Three Sales Navigator plan types to suit every business </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, 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data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_664329141" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source 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portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1255287802" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid sage-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_1255287802"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged green quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline headline-subheadline-26"> I think for a lot of salespeople, your tech stack is a direct indication of your investment in your people and your team, and I just don’t think you can be a good salesperson without this tool — their job would be five times more difficult.” </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1296869159" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1296869159"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director of Sales Development,<br/> Software Company </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1986049505" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>LinkedIn key takeaways</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator equips all of your sales team with the tools to behave like your top-performing sellers and improves your employee experience. As one study participant noted, “Sales Navigator has improved the overall employee experience. It gives everyone the ability to do their tasks more easily and stay in touch with prospects on a professional and social level.”</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a group of people evaluating possible sales targets" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_779534863" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_779534863"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Back to top</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1649677478" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <h3><span class="rte-style__headline--medium">Cost and investment analysis</span></h3> <p><span class="rte-style__body--large">In the Total Economic Impact (TEI) study, Forrester analyzed the costs and investment tied to adopting LinkedIn Sales Navigator. These costs encompassed testing, implementation, training (initial and ongoing), and management, as reported by interviewees. For its financial analysis, in addition to the annual Sales Navigator license fee, Forrester assumed the following:</span></p> <ul> <li><span class="rte-style__body--large"> Implementation requires 20% of 20 Full-Time Employees' (FTEs') time for one month.</span></li> <li><span class="rte-style__body--large"> Initial training of 8 hours per user. Ongoing training of 12 hours per user per year.</span></li> <li><span class="rte-style__body--large"> Ongoing management with four internal stakeholders dedicating 1 hour per week at a rate of US$66 per hour.</span></li> </ul> <p><span class="rte-style__body--large">The total cost over three years equated to a present value of US$1.5 million. For more details, refer to the table below or the <a href="/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf" target="_blank">full study</a>.</span></p> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_210123769" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_210123769"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-table-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-table-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-table-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-table-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-table-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Table of Cost and Investment Analysis" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-table-dsk-v03.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="content-margin video-component light-monochrome" data-component-js-load-path="components/element/video" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <div class="video-container js-embed-container "> <div class="video-container-filler" style="padding-top: 56.25%"></div> <figure class="video-container-content js-embed-video-container" aria-label="media-player"> <iframe src="https://www.youtube-nocookie.com/embed/ebgD3d47de4?rel=0&autohide=1&playsinline=0&html5=1&wmode=opaque&autoplay=0" frameborder="0" allowfullscreen title="YouTube Embed"></iframe> </figure> </div> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1319567721" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-center " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> Regional Spotlights </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h2 style="text-align: center;"><b><span class="rte-style__body--large">Asia-Pacific Spotlight<br/> <br/> </span></b></h2> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Asia-Pacific Spotlight" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/apac-regional-report.svg.original.svg"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_13512634" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_13512634"> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://business.linkedin.com/en-us/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-apac" title="Asia-Pacific Spotlight" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Asia-Pacific Spotlight","label":"https://business.linkedin.com/en-us/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-apac - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_999022862"}"> Asia-Pacific Spotlight </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h2 style="text-align: center;"><b><span class="rte-style__body--large">Europe Spotlight<br/> <br/> </span></b></h2> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Europe Spotlight" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/cx/23/images/icons/emea-globe-v02-1x.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1729297701" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1729297701"> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://business.linkedin.com/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-europe" title="Europe Spotlight" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Europe Spotlight","label":"https://business.linkedin.com/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-europe - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_1509557039"}"> Europe Spotlight </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h2 style="text-align: center;"><b><span class="rte-style__body--large">Latin America Spotlight<br/> <br/> </span></b></h2> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Latin America Spotlight" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/latam-regional-report.svg.original.svg"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_587708782" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_587708782"> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://business.linkedin.com/en-us/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-latam" title="Latin America Spotlight" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Latin America Spotlight","label":"https://business.linkedin.com/en-us/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-latam - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_1224581094"}"> Latin America Spotlight </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h2 style="text-align: center;"><b><span class="rte-style__body--large">North America Spotlight<br/> </span></b></h2> <div><b><span class="rte-style__body--large"> </span></b></div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="North America Spotlight" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/rte/namer-regional-report.svg.original.svg"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_919951075" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_919951075"> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://business.linkedin.com/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-namer" title="North America Spotlight" target="_blank" data-analytics-config="{"category":"External Other","action":"click - North America Spotlight","label":"https://business.linkedin.com/sales-solutions/cx/23/11/forrester-economic-impact-roi-report-namer - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_1764341903"}"> North America Spotlight </a> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_355178154" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> LinkedIn resources </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2098010841" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2098010841"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of a peson working on a laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01.jpg"/></picture> </div> </div> <p class="banner-headline subheadline-21"> LinkedIn Sales Navigator Economic Impact Study </p> <p class="banner-subheadline subheadline-17"> <br/> Read our full TEI study to discover how LinkedIn Sales Navigator delivers organizational value by improving sales productivity and efficiency, providing buyer foresight, and generating new sales opportunities. </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf" title="Download the study" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Download the study","label":"/content/dam/me/business/en-us/sales-solutions/resources/pdfs/tei-of-linkedin-sales-navigator-oct-10-final-v6.pdf - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_582035078"}"> Download the study </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-image-text light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-2-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="/sales-solutions/compare-plans" class="image-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Compare Sales Navigator plan types","label":"/content/me/business/en-us/sales-solutions/compare-plans.html - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1548657410"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of two people in conversation " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Compare Sales Navigator plan types</p> <p class="resource-description component-heading-subheadline">LinkedIn has three different plans. Learn about what features are available under each package.</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="https://www.linkedin.com/business/sales/blog" class="image-link js-analytics-event" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Check out the LinkedIn sales blog","label":"https://www.linkedin.com/business/sales/blog - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1548657409"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a person browsing on-line at home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Check out the LinkedIn sales blog</p> <p class="resource-description component-heading-subheadline">Discover lots of helpful sales tips and tricks from the industry's finest on the LinkedIn Sales Blog.</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="/sales-solutions/social-selling-companies" class="image-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator case studies","label":"/content/me/business/en-us/sales-solutions/social-selling-companies.html - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1548657408"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of a person examining data on a laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-03-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-03-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Sales Navigator case studies</p> <p class="resource-description component-heading-subheadline">Hear first-hand how other companies are finding success with Sales Navigator with our case study directory.</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="/sales-solutions/deep-sales" class="image-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Future-ready selling","label":"/content/me/business/en-us/sales-solutions/deep-sales.html - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1548657407"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of a sales professional " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Future-ready selling</p> <p class="resource-description component-heading-subheadline">Learn more about LinkedIn Sales Navigator's latest AI sales features.</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_993798304" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="adobe-target-container parbase section"> <section class="mbox__container mbox__container--loading mbox__container--loading-animated " data-mbox-timeout="4000" data-mbox-loading-style="animated"> <div id="lss-en-us-roi-footer-ctas" class="mbox__content mbox-par basic">  <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1994985404" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1994985404"> <h3 class="banner-subheadline headline-42"> <b>Get started with Sales Navigator</b> </h3> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="https://www.linkedin.com/premium/products/?utype=sales_ss" title="Start your free trial" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Start your free trial","label":"https://www.linkedin.com/premium/products/?utype=sales_ss - flexible-column-frame - adobe-target-container - banner","componentId":"actionable-content_21995280"}"> Start your free trial </a> <a class=" banner-action banner-action-primary js-analytics-event" href="/sales-solutions/request-free-demo-form" title="Request a demo" data-analytics-config="{"category":"Internal","action":"click - Request a demo","label":"/content/me/business/en-us/sales-solutions/request-free-demo-form.html - flexible-column-frame - adobe-target-container - banner","componentId":"actionable-content_21995279"}"> Request a demo </a> </div> </div> </div> </section> </div>  </div> <li-icon type="loader" size="small" class="mbox__content-loader"> </li-icon> </section> </div> </section> </div> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p style="text-align: center;"><span class="rte-style__body--medium">*LinkedIn commissioned Forrester to undertake this TEI study. Forrester does not endorse a company or its solution, and clients cannot purchase favorable opinions or results. Forrester maintains editorial control over any content created. For more information <a href="https://www.forrester.com/policies/tei/" rel="nofollow" target="_blank">visit forrester.com/policies/tei</a>.</span></p> <p style="text-align: center;"><span class="rte-style__body--medium"><br/>  **This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.</span></p> </div> </section> </div> </section> </section> <section class="persistent-assistant-container closed mbox__container mbox__container--loading mbox__container--loading-nospace" data-component-js-load-path="components/content/persistent-assistant" data-enable-offline="false" data-open-automatically="true" data-open-timing="15" data-mbox-timeout="4000" data-mbox-loading-style="nospace"> <div id='lss-en-us-homepage-persistent-assistant' class="mbox__persistent-assistant mbox__content"> <div class="persistent-assistant-header"> <button class="persistent-assistant-open " aria-label="open Contact us now"> <div class="persistent-assistant-header-icon nav-messaging-icon-wrapper"> <svg viewBox="0 0 24 24" width="24px" height="24px" x="0" y="0" preserveAspectRatio="xMinYMin meet" class="artdeco-icon" focusable="false"> <g class="small-icon" style="fill-opacity: 1"> <path d="M14,7 L6,7 L6,12 L13.52,12 L14,12.34 L14,7 L14,7 Z M16,6 L16,16 L13,14 L5,14 C4.448,14 4,13.552 4,13 L4,6 C4,5.448 4.448,5 5,5 L15,5 C15.552,5 16,5.448 16,6 L16,6 Z M8,10 L12,10 L12,9 L8,9 L8,10 L8,10 Z M2,8 L3,8 L3,10 L1,10 C0.448,10 0,9.552 0,9 L0,2 C0,1.448 0.448,1 1,1 L11,1 C11.552,1 12,1.448 12,2 L12,4 L10,4 L10,3 L2,3 L2,8 L2,8 Z"></path> </g> </svg> </div> Contact us now </button> <button class="persistent-assistant-open offline-persistent-assistant-open hidden " aria-label="open Contact us now"> </button> <button aria-label="Close Chat" title="Close Chat" class="persistent-assistant-close hidden"> <li-icon type="cancel-icon" size="small" class="persistent-assistant-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Close Chat</span> </button> </div> <div class="persistent-assistant-body hidden"> <p class="persistent-assistant-body-text"> Want to learn more about Sales Navigator? 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