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class="capitalize brand-primary">Home Page</a></li><li class="display-inline-block"><a href="https://www.bartleby.com/writing/" class="capitalize brand-primary">Research</a></li><li class="display-inline-block"><span class="ash-gray capitalize">Swot Groupon</span></li></ul></nav></div><div class="rhino-slot center" id="essay_ad_top"></div><div class="row columns"></div><div class="row essay-preview-block"><div class="columns small-12 medium-8 large-8 no-padding"><div class="preview-header-row display-flex"><div class="columns small-5 medium-3 large-2 no-padding"><img src="//assets.bartleby.com/1.17/images/placeholders/essay_preview.png" width="100%" alt="preview"/></div><div class="columns small-7 medium-9 large-10 display-flex flex-flow-column"><h1 class="heading-s weight-700 no-margin ">Swot Groupon</h1><div class="grade-essay-card grade-better-essays"><span>Better Essays</span></div><ul class="weight-700 padding-left-1 share-block "><li><span class="text-s">3367 Words</span></li><li><span class="text-s">14 Pages</span></li></ul><div class="margin-top-auto"><a href="javascript:void(0);" class="button button--orange button--squarish text-m button--orange" id="ShowMoreButtonExtra" data-href="/writing/document/PKJS9A573GEY" rel="nofollow">Open Document</a></div></div></div></div></div><div id="divPreviewBlock" class="row essay-preview-block "><div class="columns large-8 paper-container paper-container--with-sidebar position-relative border-box-shadow margin-4 padding-2"><div class=""><div class="position-relative margin-4 text-xl"><div id="essay-body-heading-details"></div><script>if (typeof doShowProdHdr === 'function') { document.getElementById("essay-body-heading-details").style.display="none"; document.getElementById("essay-preview-premium-ribbon").style.display="none"; };</script><div class="document__body white-space--break-spaces break-word"><span class="document__preview text-l source-serif "><p>SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 |<br /> <br /> Summary <br /> <br /> The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this report: What can or should Groupon do to develop their strategy to maintain competing in the Electronic Commerce industry? <br /> <br /> The second page provide a description of the company. It address the following: Groupon was founded by Andrew Mason<a data-href=/writing/document/PKJS9A573GEY class="document__middle white-space--normal source-serif text-l" rel="nofollow" style="cursor:pointer;white-space: normal;"> <i>…show more content…</i> </a></p></span><span class="document__preview text-l source-serif "><p class='text-ellipsis-after'>One of the <a href='/topics/marketing' style='color:#3174a3'>marketing</a> tool I use to sell my product was through auctions and daily deals website. For over two years I have used Groupon to sale several products for a great deal. The reason I choose Groupon is due to the fact that it have a very simple and modern marketing strategy. Furthermore, I am very please on the customer services. However, Groupon need to pull its strategy to the next level to make it more beneficial for the vendors as well as for the buyers but especially for the company itself. <br /> <br /> Unfortunately, Groupon business has made a downsize shifted curve in terms of <a href='/topics/sales' style='color:#3174a3'>sales</a> and profit. This aligned issue has affected not only</p></span></div><div class="paper__gradient paper__gradient--bottom"></div><div class="center paper__cta"><a class="button text-m button--orange" id="ShowMoreButton" rel="nofollow" data-href="/writing/document/PKJS9A573GEY">Get Access</a></div></div></div></div><div class="columns large-4 hide-for-medium-only hide-for-small-only"><div class="rhino-slot center" id="essay_ad_sidebar"></div><div class="rhino-slot center" id="essay_ad_sidebar_1"></div></div></div><div class="row essay-preview-block essay-related-block "><div class="columns large-12 padding-1 no-padding-large"><div class="columns large-12 paper--related-separator-new"><span class="paper--related-separator-word">Related</span></div><div class="rhino-slot center" id="essay_ad_related"></div><section class=""><ul id="RelatedDocumentCenter" class="unstyled"><li id="related-essay1"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-PK9BUCS8CK8Q" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a><ul><li>1219 Words</li><li>5 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-PK9BUCS8CK8Q" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. 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It took the framework of “The Point”, which was launched a year earlier as a Do-good Doer enterprise by Andrew Mason, CEO, and first funded by Eric Lefkofsky, an entrepreneur. The core idea of Groupon is “ It’s One deal a day, that the deal doesn’t go into effect until enough people buy the voucher, and that the vouchers should be for local businesses.” Andrew Mason decided the daily emails should have funny copy. It focused on group buying power and helping people find interesting things to do in their city. Groupon’s concept immediately took off and became an overnight successful company.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1781 Words</li><li>8 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-By-Andrew-Mason-F3QDMPXZLCXQ">Read More</a></div></div></li><li id="related-essay3"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Andrew-Mason-Founder-And-CEO-Of-Groupon-PJJ5MB4AKM" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Andrew Mason, Founder And CEO Of Groupon</h2></a><ul><li>305 Words</li><li>2 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Andrew-Mason-Founder-And-CEO-Of-Groupon-PJJ5MB4AKM" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Andrew Mason, Founder And CEO Of Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. 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Interestingly, his future venture was invoked by his own personal dissatisfaction while trying to cancel his cell phone service contract. 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Therefore, I recommend that Groupon should focus on the aspect of data storage and payment method.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>376 Words</li><li>2 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-Summary-FBDF176428423702">Read More</a></div></div></li><li id="related-essay8"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Post-Purchase-Behavior-Groupons-Business-Model-7F9B92402281AED7" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Post-Purchase Behavior: Groupon's Business Model</h2></a><ul><li>941 Words</li><li>4 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Post-Purchase-Behavior-Groupons-Business-Model-7F9B92402281AED7" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Post-Purchase Behavior: Groupon's Business Model</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon offers consumers a unique way into purchasing products they may have never sought out before. From adventurous buys like rock climbing or sky diving to the everyday dining out at a local restaurant, it has grown to encompass just about everything. Groupon’s business model is very creative on how it works with merchants to promote deals on a daily basis. A merchant will create a discounted package but it is predicated on how many people will buy into the deal before it goes live. This method guarantees a minimum amount of revenue that will be generated and comes at virtually no cost to the merchant. Once the threshold is met, the deals have been unlocked and the consumer can enjoy their purchase while Groupon and the store owner</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>941 Words</li><li>4 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-decent-essays"><div><span>Decent Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Post-Purchase-Behavior-Groupons-Business-Model-7F9B92402281AED7">Read More</a></div></div></li><li id="related-essay9"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-F3LSA8386VS" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a><ul><li>2879 Words</li><li>12 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-F3LSA8386VS" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Groupon is a deal-of-the day Internet start-up company that was launched in 2008 in Chicago.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>2879 Words</li><li>12 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-F3LSA8386VS">Read More</a></div></div></li><li id="related-essay10"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/SWOT-analysis-of-Amazon-com-Inc-PKK6RJZD38RTA" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Amazon Swot Analysis Essay</h2></a><ul><li>2819 Words</li><li>12 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/SWOT-analysis-of-Amazon-com-Inc-PKK6RJZD38RTA" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Amazon Swot Analysis Essay</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after"> Amazon.com, Inc. or www.amazon.com has a mission statement to be the most customer-centric or customer-oriented retailer on this planet, where people can browse and buy anything they want to buy online with prices as low as possible on the market. (About Amazon) They are one of the world’s most important online retailers and providers of web service. (Amazon.com Inc.) They offer a large-scale of products such as clothing, merchandises for car and industrial uses, beauty and health products, books, games, electronic devices, grocery, food, jewelry, merchandises for kids and babies, movies, music, toys, sports goods, and etc. (Amazon.com Inc.) They also offer</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>2819 Words</li><li>12 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/SWOT-analysis-of-Amazon-com-Inc-PKK6RJZD38RTA">Read More</a></div></div></li><li id="related-essay11"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Analysis-of-Groupon-Marketing-Strategy-PKEDNRAQUDSX" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Analysis of Groupon Marketing Strategy</h2></a><ul><li>1479 Words</li><li>6 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Analysis-of-Groupon-Marketing-Strategy-PKEDNRAQUDSX" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Analysis of Groupon Marketing Strategy</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1479 Words</li><li>6 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Analysis-of-Groupon-Marketing-Strategy-PKEDNRAQUDSX">Read More</a></div></div></li><li id="related-essay12"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a><ul><li>1668 Words</li><li>7 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case Study</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">I believe that Groupon has become successful for many different reasons. First of all, Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new, exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many, possibly millions, of people at once. This was a strong argument when Groupon talked to local merchants. As most of these merchants did not have an extensive marketing budget and were not necessarily familiar with new</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1668 Words</li><li>7 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-better-essays"><div><span>Better Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-Study-F3NRSJC8KDRVS">Read More</a></div></div></li><li id="related-essay13"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Groupon-Case-AAE34E8045FD0DCB" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case</h2></a><ul><li>1303 Words</li><li>6 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Groupon-Case-AAE34E8045FD0DCB" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Groupon Case</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after"> In addition to these learning effects, Groupon is also a dominant design in its industry because of its leadership’s absorptive capacity, meaning that they have a great ability to recognize, adapt to and utilize new knowledge and changing market needs. Since Groupon began, Lefkofsky and Mason have developed a great “sink or swim” mentality that has led to the entire firm’s resiliency in facing the challenges of a newly founded industry. THE VALUES OF GROUPON In becoming the dominant design for the online promotional deal industry, Groupon has become a really valuable resource for merchants and consumers alike, and vice versa.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>1303 Words</li><li>6 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Groupon-Case-AAE34E8045FD0DCB">Read More</a></div></div></li><li id="related-essay14"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Marketing Plan For Groupon : Marketing Strategy</h2></a><ul><li>2551 Words</li><li>11 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Marketing Plan For Groupon : Marketing Strategy</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after"> The project Groupon was launched in the year 2008. The idea was launched for dealing with the already existing business The Point that was a platform for starting and pledging a campaign. Andrew Mason, the CEO of the company, started a group for making it more profitable as well as easier to manage a business in comparison with The Point.</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>2551 Words</li><li>11 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-best-essays"><div><span>Best Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Marketing-Plan-For-Groupon-Marketing-Strategy-PK5WEVQ3PVD5">Read More</a></div></div></li><li id="related-essay15"><div class="columns small-12 medium-12 large-12 card box-shadow card-grade-essay paper no-padding"><div class="columns small-12 medium-12 hide-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="columns small-12 medium-12 position-relative hide-for-large card-grade-essay-words-col padding-left-1-imp"><a href="/essay/Apparently-As-An-Accounting-Firm-Specializing-In-F38NYCVKL8E7W" class="hide-for-large"><h2 class="heading-s weight-700 brand-secondary">Apparently, As An Accounting Firm Specializing In The Virtual</h2></a><ul><li>830 Words</li><li>4 Pages</li></ul></div><div class="columns small-12 medium-12 large-8 position-relative"><div class="card-grade-essay-preview-col show-for-large"><a href="/essay/Apparently-As-An-Accounting-Firm-Specializing-In-F38NYCVKL8E7W" class="show-for-large"><h2 class="heading-s weight-700 brand-secondary">Apparently, As An Accounting Firm Specializing In The Virtual</h2></a></div><p class="text-m break-word word-break text-ellipsis-after text-ellipsis-after">Apparently, as an accounting firm specializing in the virtual goods and technology industry who provided audit services to Zynga and Facebook, Ernst & Young did not conduct an appropriate audit for Groupon. Although Groupon is an e-commerce marketplace offering activities, travel, goods and services from local merchants to millions of subscribers, its business model is different from Facebook who sells advertisements, or Amazon who sells products on its own. Groupon makes money by charging a marketing fee advertising and promoting their offers. In most cases, that fee is a percentage of the revenue generated by selling on Groupon. Therefore, Ernst & Young should have made efforts to obtain an understanding of the client and its</p></div><div class="columns large-1-5 position-relative show-for-large card-grade-essay-words-col"><ul><li>830 Words</li><li>4 Pages</li></ul></div><div class="columns large-2 show-for-large position-relative card-grade-essay-grade-col grade-good-essays"><div><span>Good Essays</span></div></div><div class="small-12 medium-12 large-1-5 position-relative card-grade-essay-button-col"><a class="button text-m " href="/essay/Apparently-As-An-Accounting-Firm-Specializing-In-F38NYCVKL8E7W">Read More</a></div></div></li></ul></section></div></div><div class="row columns"><section class="section no-padding padding-bottom-1 no-border--bottom gray-ultra-light--bg"><div class="container"><div class="row padding-top-1 margin-1"><div class="small-12 columns"><h3 class="heading-m black weight-500" id="show-related-topics-link">Related Topics</h3></div></div><div class="row" 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