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Learning Lab: Boosting Survey Engagement with SMS – The Springy Share

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class="nv-single-post-wrap col post-18288 post type-post status-publish format-standard hentry category-community category-events category-patron-point tag-patron-point"> <div class="entry-header" ><div class="nv-title-meta-wrap"><h1 class="title entry-title">Learning Lab: Boosting Survey Engagement with SMS</h1><ul class="nv-meta-list"><li class="meta author vcard "><span class="author-name fn">by <a href="https://blog.springshare.com/author/kcasey/" title="Posts by Kelsey" rel="author">Kelsey</a></span></li><li class="meta date posted-on "><time class="entry-date published" datetime="2024-11-19T10:00:00-05:00" content="2024-11-19">November 19, 2024</time><time class="updated" datetime="2024-11-18T12:13:10-05:00">November 18, 2024</time></li><li class="meta category last"><a href="https://blog.springshare.com/category/community/" rel="category tag">Community</a>, <a href="https://blog.springshare.com/category/events/" rel="category tag">Events</a>, <a href="https://blog.springshare.com/category/patron-point/" rel="category tag">Patron Point</a></li></ul></div></div><div class="nv-content-wrap entry-content"><div class="fl-builder-content fl-builder-content-18288 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="18288"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-86vfbc1qir2w fl-row-default-height fl-row-align-center" data-node="86vfbc1qir2w"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-69r2evsufcj0" data-node="69r2evsufcj0"> <div class="fl-col fl-node-f7m5ve0bik69 fl-col-bg-color" data-node="f7m5ve0bik69"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-oqxpenbkmstv" data-node="oqxpenbkmstv"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Have you ever tried to survey your community to see how to improve your services, only to have a disproportionate amount of responses from one demographic, skewing your results? When Maricopa County Library District (MCLD) encountered this problem, they improved their results by using targeted outreach via SMS to gather survey responses from the demographics they were missing!</p> <p>Save your spot in this upcoming <a href="https://calendar.springshare.com/event/13497382"><strong>Learning Lab: Boosting Survey Engagement with SMS</strong></a>! On Wednesday, December 11, Samantha Mears of MCLD will show you how to use <a href="https://springshare.com/patronpoint/"><strong>Patron Point's</strong></a> Segments and SMS features to gather more balanced, actionable insights from their community.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-xncvkurt4f5y fl-col-bg-color fl-col-small" data-node="xncvkurt4f5y"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-ysqilbwo7arf" data-node="ysqilbwo7arf"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <a href="https://calendar.springshare.com/event/13497382" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img" src="https://d2jv02qf7xgjwx.cloudfront.net/accounts/413450/images/2024.12_Learning_Lab_Boosting_Survey_Engagement__1_.png" alt="2024.12_Learning_Lab_Boosting_Survey_Engagement__1_.png" itemprop="image" title="2024.12_Learning_Lab_Boosting_Survey_Engagement__1_.png" /> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-7v35qdtnc4fi fl-row-default-height fl-row-align-center" data-node="7v35qdtnc4fi"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-7mzlh1etb6wg" data-node="7mzlh1etb6wg"> <div class="fl-col fl-node-0sn1ork69b87 fl-col-bg-color" data-node="0sn1ork69b87"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-lnyevs824pf9" data-node="lnyevs824pf9"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Customize Patron Point Segments to your library's unique needs:</h2> <ul> <li>Target the <strong>right audience</strong> with segments created from robust data from multiple sources including your ILS.</li> <li>Create dynamic content to give patrons <strong>personalized messages</strong> based on their segment.</li> <li>Use your patrons' preferred method of communication (including SMS) to get the <strong>most engagement</strong>.</li> </ul> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-yazomktcbfd8" data-node="yazomktcbfd8"> <div class="fl-col fl-node-y3xuh591nt8e fl-col-bg-color fl-col-small" data-node="y3xuh591nt8e"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-qba6kfu7gwyl" data-node="qba6kfu7gwyl"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Wednesday, December 11<br /> 2:00pm - 3:00pm Eastern Time</h2> </div> </div> </div> <div class="fl-module fl-module-button fl-node-87lgn2o16umw" data-node="87lgn2o16umw"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left"> <a href="https://calendar.springshare.com/event/13497382" target="_blank" class="fl-button" rel="noopener" > <span class="fl-button-text">Register Now</span> </a> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-t9oe3riq7n2s" data-node="t9oe3riq7n2s"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Can't attend live and want the recording? Register and choose<em> Watch the Recording</em> and we'll email you a link to the recording after the session's over.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-hi7r9l0v1exf fl-col-bg-color fl-col-small" data-node="hi7r9l0v1exf"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-djtuivhemqna" data-node="djtuivhemqna"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class="fl-module fl-module-rich-text fl-node-breq9at4j3s8" data-node="breq9at4j3s8"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>What you can look forward to:</h2> <ul> <li>How MCLD <strong>set goals</strong> for survey audience participation</li> <li>How they set up <strong>segments</strong> within Patron Point</li> <li>The final results of their <strong>community survey</strong></li> <li>An explanation on <strong>SMS</strong> by Springy Michelle</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-kfghodr5yc4n" data-node="kfghodr5yc4n"> <div class="fl-col fl-node-oq921s4x50tk fl-col-bg-color" data-node="oq921s4x50tk"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-tzr2d9hjsm5p" data-node="tzr2d9hjsm5p"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;">Meet the needs of your community by getting more survey results using Patron Point Segments!</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div><div class="nv-post-navigation"><div class="previous"><a href="https://blog.springshare.com/2024/11/15/libraries-in-the-united-states-and-the-united-kingdom-select-springshares-patron-point/" rel="prev"><span class="nav-direction">previous</span><span>Libraries in the United States and the United Kingdom Select Springshare’s Patron Point</span></a></div><div class="next"><a href="https://blog.springshare.com/2024/11/21/libcal-the-most-popular-event-ticketing-and-kit-management-software-for-libraries/" rel="next"><span class="nav-direction">next</span><span>LibCal: The Most Popular Event, Ticketing, and Kit Management Software for Libraries</span></a></div></div><div class="nv-tags-list"><span>Tags:</span><a href=https://blog.springshare.com/tag/patron-point/ title="Patron Point" class=patron-point rel="tag">Patron Point</a> </div> <div id="comments" class="comments-area"> <div id="respond" class="comment-respond nv-is-boxed"> <h2 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/2024/11/19/learning-lab-boosting-survey-engagement-with-sms/#respond" style="display:none;">Cancel reply</a></small></h2><form action="https://blog.springshare.com/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p> <p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <p class="cptch_block"><span class="cptch_title">Confirm you aren&#039;t spamming:<span class="required"> *</span></span><script class="cptch_to_remove"> (function( timeout ) { setTimeout( function() { var notice = document.getElementById("cptch_time_limit_notice_54"); if ( notice ) notice.style.display = "block"; }, timeout ); })(120000); </script> <span id="cptch_time_limit_notice_54" class="cptch_time_limit_notice cptch_to_remove">Time limit is exhausted. 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