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What is a FAQ page & how to create one? + 8 great examples | Zendesk Australia

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knowledge base. Get inspired to create your own with these FAQ page examples.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">By Molly Murphy</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Last updated September 13, 2023</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/au/blog/tags/best-practices/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Best practices</span></a><a href="/au/blog/tags/help-center/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Help centre</span></a><a href="/au/blog/tags/tools-and-media/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Tools and media</span></a><a href="/au/blog/tags/tools-and-templates/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Tools and templates</span></a></div><div class="SocialBlockstyle__SocialBlockRoot-sc-1ebt7cj-7 fDqkXl"><ul class="SocialBlockstyle__ListWrapper-sc-1ebt7cj-8 hAhnRj"><li class="SocialBlockstyle__ListItem-sc-1ebt7cj-9 bvObyx"><a target="_blank" href="https://twitter.com/intent/tweet?url=https://zdsk.co/3CUfbVh&amp;text=8%20great%20FAQ%20page%20examples%20and%20how%20to%20create%20your%20own" class="SocialBlockstyle__Link-sc-1ebt7cj-10 kuXMXJ"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" theme="[object Object]" class="SocialBlockstyle__TwitterIcon-sc-1ebt7cj-1 ennTzG"><path class="twitter-x_svg__st0" d="M9.3 6.9 14.4 1h-1.2L8.8 6.1 5.2 1H1.1l5.3 7.8L1.1 15h1.2L7 9.6l3.7 5.4h4.1L9.3 6.9zm-1.6 2-.6-.8-4.3-6.2h1.9l3.5 5 .5.8 4.5 6.5h-1.9L7.7 8.9z"></path></svg></a></li><li class="SocialBlockstyle__ListItem-sc-1ebt7cj-9 bvObyx"><a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://zdsk.co/3fZUgqK" class="SocialBlockstyle__Link-sc-1ebt7cj-10 kuXMXJ"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" theme="[object Object]" class="SocialBlockstyle__FacebookIcon-sc-1ebt7cj-2 fMYITU"><path d="M15.043 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1.64h.021c1.085 0 1.757-.729 1.757-1.64C4.225 1.678 3.571.97 2.51.97zM.933 15.03h3.109V5.543H.933v9.487z"></path></svg></a></li><li class="SocialBlockstyle__ListItem-sc-1ebt7cj-9 bvObyx"><a target="_blank" href="https://www.zendesk.com/public/assets/sitemaps/au/feed.xml" class="SocialBlockstyle__Link-sc-1ebt7cj-10 kuXMXJ"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" class="SocialBlockstyle__RssIcon-sc-1ebt7cj-6 hUVtNW"><path d="M8.462 15a7.95 7.95 0 0 0-.142-1.528c-.083-.473-.213-.933-.391-1.377s-.403-.862-.675-1.252a7.246 7.246 0 0 0-.959-1.137c-.734-.711-1.534-1.249-2.399-1.617s-1.806-.551-2.825-.551v-2.15c.651 0 1.279.053 1.883.16a8.88 8.88 0 0 1 3.394 1.403 8.93 8.93 0 0 1 1.475 1.226 8.93 8.93 0 0 1 1.226 1.475c.355.521.649 1.066.879 1.635s.406 1.161.524 1.777c.106.616.16 1.261.16 1.937h-2.15zm-3.447-1.332a2.098 2.098 0 0 1-.48.693c-.202.202-.426.358-.675.471s-.515.169-.799.169c-.261 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data-garden-id="grid.col" data-garden-version="8.76.2"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%271104%27%20height=%27552%27/%3e"/></span><img alt="" fetchpriority="high" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/best+FAQ+pages.jpg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 qMACC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 sc-2a79ddc4-1 bEEqbX jOJqak" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dATmVw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">With more people staying home due to COVID-19, there’s a greater need for customer service—Zendesk’s Benchmark Snapshot report found that <a href="/au/blog/zendesks-benchmark-snapshot-impact-covid-19-cx/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">support requests have increased 16 percent since the pandemic started</a>.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Higher volumes of customer requests are making agents more stressed. The <a href="/au/customer-experience-trends/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk Customer Experience Trends Report 2021</a> discovered that 68 percent of support agents feel overwhelmed by the increased workload. A stressed-out staff—plus long wait times—are sure to lead to disgruntled customers.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">To handle this overflow of tickets, do what the pros do: Let your customers take the reins with self-service.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/au/customer-experience-trends/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Sixty percent of companies report increasing their investment in self-service in the past year</a>, and it’s no mystery why: Self-service allows your customers to proactively seek solutions to their problems, without ever having to connect with a support agent. It also frees up your team to handle those complex issues that customers can’t solve on their own.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">While an FAQ is traditionally thought of as a basic list of questions and answers, it can also be part of a company’s larger help center—a comprehensive <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/blog/knowledge-base/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">knowledge base<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> that empowers customers to find solutions independently. This can allow you to build and manage help articles over time and as your company grows. If you’re ready to offer self-service options, an FAQ page is a great place to start. It’s helpful for customers with a wide range of needs, and it’s affordable and quick to implement. </p><ol class="Liststyle__OrderedListRoot-sc-1ptcc0u-0 dFXoyF bordered"><li><a href="#What is an FAQ page?" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">What is an FAQ page?</a></li><li><a href="#How to create" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">How to create an FAQ page</a></li><li><a href="#FAQ page purpose" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">FAQ page purpose</a></li><li><a href="#Optimize" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Optimize your FAQ page for SEO</a></li><li><a href="#FAQ page examples" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">FAQ page examples</a></li></ol><h2 id="What is an FAQ page?" class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">What is an FAQ page?</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">An FAQ (Frequently Asked Questions) page is a key part of a knowledge base because it addresses the most common questions customers have and is useful to customers at all stages of the customer journey. FAQs start with a question and then answer it concisely. Within a <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/blog/knowledge-base-article-template/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">knowledge base template<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, FAQs can function as their own articles (e.g., &quot;How do I set up a password?&quot;) or be incorporated into a longer series (e.g., &quot;How to get started with your account&quot;). Outside of the help center, a <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/messaging/chatbot/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">chatbot<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> can also provide support through FAQs.</p><h2 id="How to create" class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">How to create an FAQ page</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">If you want to make an FAQ section that resonates with your customers, don’t just slap some ordinary questions and answers on a site page. Carefully think about what questions to include, consider who will answer (and how), and offer next-step solutions for when FAQs aren’t enough.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><b>Tips for writing a good FAQ page</b></p><ol class="Liststyle__OrderedListRoot-sc-1ptcc0u-0 dFXoyF bullet-default"><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Use data to pick the right questions</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Form clear criteria around responding</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Offer multiple solutions</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Track your progress</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Make your FAQ page easy to find</p></li></ol><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Use data to pick the right questions</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">To really meet your customers where they are, harness your CRM data to discover the most common questions across all channels and see how support reps categorize them.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Ask your reps to keep logs of unusually helpful solutions they’ve shared with customers while they’re on support calls, too. If the questions to these answers are straightforward enough, add them to the FAQ page.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Another way to figure out what questions to answer is to have non-native users pilot your site and products. Then, ask them if they found any aspects confusing. This gives you the “outsider” perspective you may not be able to find with your deeper knowledge of your brand.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Form clear criteria around responding</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Once you’ve pinpointed the most frequently asked questions, you’ll need to decide who is going to respond to them—and how they’ll go about doing it.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">There’s no one-size-fits-all solution. Some companies create static pages of answers to common questions, like the Wandering Bear and DoggieLawn FAQ examples highlighted earlier. Others, such as Zendesk, use their own <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/help-center/knowledge-base-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">knowledge base software<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> for their help center, along with <a href="/au/blog/answer-bot-better-comprehension-more-languages-less-effort/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">AI technology</a> to support customers. The format you choose will likely come down to how complicated your questions are to address.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Offer multiple solutions</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Think beyond a sentence or two as a response, and consider how you can add extra value to your customers’ experience. Link to other tutorials, articles, or web pages in your answer so customers can easily find related resources.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">You can also consider going the Fabletics route and including a “Did this answer your question?” survey at the end of your FAQ response. If the customer selects “no,” direct them to similar questions that may help them resolve their issue.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">If a customer’s question isn’t listed in your FAQs, make it easy for them to get help another way. A good solution is to include a search bar on the page, so they can browse your site using keywords to find additional info.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Track your progress</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Don’t stop thinking about your FAQ page once you have a handful of questions and answers posted. Instead, look for ways to constantly add to your answer bank, and continue to shift the questions you post based on customer needs.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">If you choose to use the one-question survey at the end of your responses, review how many people mark them as helpful or unhelpful. For questions where the majority of customers said the answer didn’t help, see how you can expand on that answer with more resources. Or consider adding new questions to your FAQ page to fill in the gaps.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">You can also use CRM metrics to determine whether or not your FAQ page is hitting the mark. If your page is successfully solving customer problems, you should experience a decrease in call volumes and an increase in FAQ page traffic. That confirms customers are finding solutions through self-service without having to engage a support rep.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Make your FAQ page easy to find</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">For customers to use your FAQ page, it needs to be easily accessible—both on and off your site.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Start by optimizing the content for search with <a target="_blank" rel="noopener noreferrer" href="https://www.searchenginewatch.com/2019/06/24/create-seo-friendly-faq-pages/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">SEO tactics<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>. That way, if customers turn to Google for an answer about your product instead of visiting your website, the search engine can still route them to the right FAQ page.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">For customers who are going straight to your site for answers, put the link to your FAQ or support page in a highly visible place—preferably in the top navigation bar. This will encourage customers to read through the FAQs before they reach out to a support rep or open a ticket.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Once customers reach the page, make sure your FAQs are well organized and intuitive. The whole point is to let your customers serve themselves, so the page must be simple to navigate. If you have more than 20 questions and answers to post, you should also include a search bar.</p><h2 id="FAQ page purpose" class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">What is the purpose of an FAQ page?</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. An FAQ page empowers customers to self-serve, enabling them to find solutions quickly on their own. FAQ pages aren&#x27;t meant to solve every issue, which is why it&#x27;s important to include an option for customers to contact a live agent. </p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Do you need an FAQ page?</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Are your agents spending too much time answering the same basic questions over and over again? That&#x27;s a good indicator that you need an FAQ page. </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">An FAQ page is also a great place to start when building a help center. When <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/blog/5-knowledge-base-design-best-practices/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">creating a knowledge base<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, it helps to start by writing articles for the most frequently asked questions and then continuously expand on that content. Look for common one-touch tickets—the ones resolved with a simple response. These have likely already have been written internally by a product or documentation team. They can be published quickly as FAQ articles on a growing knowledge base or even handed over to a chatbot. </p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Where can you put an FAQ page?</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">You can put an FAQ page inside your help center, on a checkout or product page, or anywhere where your customers might get stuck. You can also deploy a chatbot to answer FAQs anywhere on your website or mobile app. </p><h2 id="Optimize" class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Are FAQs good for SEO?</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">FAQ pages and help centers, in general, are great for SEO. Customers have adopted a “Google it” mantra when it comes to customer service. They check a company’s online resources first when they run into trouble and prefer self-service because it’s quick and convenient. Instead of making your customers wander through the pages of Google, optimizing your FAQ page helps them find information faster.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">So, how do you create SEO-friendly FAQ pages? Here are a few <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/blog/faq-page-design-savvy-self-service/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">FAQ page design<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> tips.</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Do keyword research to understand how your customers are searching and identify the gaps in your current content</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Structure your content in a way that Google can easily crawl. For example, the topic cluster model helps organize your content by a main topic and subtopics.</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Make your content digestible with subheadings, bulleted lists, and short paragraphs.</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Use internal links to connect relevant articles.</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Keep your knowledge base running efficiently by paying attention to things like outdated content, site speed, and mobile testing tools. </p></li></ul><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><b>Read <a href="/au/blog/knowledge-base-seo/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">our blog</a> for more tips on how to optimize your FAQ page for SEO.</b> </p><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div role="complementary" aria-label="body-promo" data-cookie-name="false" data-location="body" class="Promostyle__PromoRoot-sc-1lscwvc-0 LwfBm sc-4c913245-0 gNPEJq"><div class="Promostyle__MediaWrapper-sc-1lscwvc-1 kpdRmr"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="http://d26a57ydsghvgx.cloudfront.net/content/blog/EmailSystem-1297_Final_x2.jpg"/></noscript></span></span></div></div><div class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Build a best-in-class customer self-service experience</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This free guide is designed to help you create the right practices internally and build the best self-service experience you can for your customers.</p></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a href="/au/blog/building-best-class-customer-self-service-experience" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ccaaIc" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Get the guide</a></div></div></div></div><h2 id="FAQ page examples" class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">FAQ page examples</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Before you start building an FAQ page, you should know what features to include. We&#x27;ve rounded up a selection of FAQ pages with unique characteristics—such as customer personalization and expanded self-service offerings—that make them especially robust and informative.</p><ol class="Liststyle__OrderedListRoot-sc-1ptcc0u-0 dFXoyF bordered"><li><a href="#1" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">AdEspresso</a></li><li><a href="#2" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Airtable</a></li><li><a href="#3" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Ancestry</a></li><li><a href="#4" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">DoggieLawn</a></li><li><a href="#5" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Fabletics</a></li><li><a href="#6" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">VRBO</a></li><li><a href="#7" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Wandering Bear Coffee</a></li><li><a href="#8" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Wistia</a></li></ol><span id="1"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">1. AdEspresso</h2><img alt="FAQ page" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page+example.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>AdEspresso’s FAQ page starts by linking to additional resources to give customers even more opportunities to help themselves. Source: AdEspresso.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Ad campaign company <a target="_blank" rel="noopener noreferrer" href="https://adespresso.com/faq/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">AdEspresso<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> aims for simplicity on its FAQ page with only a handful of questions and answers, but it’s effective. Each question, when clicked, goes to a micro-blog on the topic, full of hyperlinks to more information. </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">If your question isn’t listed on this page, AdEspresso makes it easy to find additional resources. The intro paragraph directs customers with other inquiries to the company’s Facebook &amp; Google Advertising Guides and Academy pages. There’s also a link to AdEspresso’s contact page.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The resulting FAQ page is straightforward, intuitive, and genuinely helpful—attributes any customer will appreciate.</p><span id="2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">2. Airtable</h2><img alt="FAQ page example" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/blog/Airtable+FAQ.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Airtable offers a comprehensive self-service center, complete with guides, webinars, articles, FAQs, and a sophisticated search function. Source: Airtable.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Cloud collaboration company <a target="_blank" rel="noopener noreferrer" href="https://support.airtable.com/hc/en-us" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Airtable<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> places its FAQs within its larger help center. This placement gives customers the best chance possible to find the answer they need without having to contact a rep. If the FAQ section doesn’t address what they’re looking for, visitors can check out the guides, recorded video webinars, how-to articles, and more.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This can seem like a lot to sift through, but Airtable uses its FAQs to help point customers in the right direction. Nearly every answer links to a useful article or additional page on the site, taking the guesswork out of where to find more information.</p><span id="3"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">3. Ancestry</h2><img alt="FAQ page examples" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/blog/Ancestry+FAQ.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Ancestry sets its FAQ page apart by personalizing customers’ help experience based on their account and DNA results. Source: Ancestry.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a target="_blank" rel="noopener noreferrer" href="https://www.ancestry.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Ancestry<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> teaches you about yourself through your DNA. So, it’s not very surprising that its FAQ page offers a highly personalized experience, too. If you sign in before browsing through the FAQs, the online genealogy company tailors the suggested links based on your account and unique genetic results. It’s a nice touch, allowing Ancestry to show its customers that it understands them.</p><span id="4"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">4. DoggieLawn</h2><img alt="FAQ pages" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page+template.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>DoggieLawn’s FAQ page offers live support Monday through Friday, so customers can quickly chat with a rep if needed. Source: DoggieLawn.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a target="_blank" rel="noopener noreferrer" href="https://doggielawn.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">DoggieLawn<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, an eco-friendly dog-grass distributor, has a pretty standard-looking FAQ page at first glance. But when you click on each question, the answer includes links to additional resources, such as other parts of the site and YouTube videos.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The best part of DoggieLawn’s FAQ page? Its live chat feature. If you’re browsing the page Monday through Friday between 5 a.m. and midnight (Pacific Time), a chat box will pop up and instantly connect you with a live rep. This is a great solution for next steps if the answer you’re looking for isn’t located on the FAQ page. By keeping this chat feature on the FAQ page, DoggieLawn also encourages customers to stay on the site as they resolve their issue.</p><span id="5"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">5. Fabletics</h2><img alt="FAQ page template" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Fabletics’ FAQ page features a one-question customer survey as well as contact information on every page, easily leading to next steps when necessary. Source: Fabletics.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">What makes online subscription retailer <a target="_blank" rel="noopener noreferrer" href="https://www.fabletics.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Fabletics<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>’ FAQ page distinct is that each answer includes a one-question survey (“Was this article helpful?”) for customers to fill out. It even reveals how many other site visitors found the answer helpful. And on every single subpage of its FAQ section, Fabletics has the same footer with its contact info, so customers never have to navigate away from the page they’re on if they end up needing live support.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The FAQ page also prominently features a large search bar for navigation, plus big buttons below to browse FAQs by category. Once you choose a category and a question, the answer directs you to a short article, complete with a detailed answer and suggestions for additional info in the sidebar.</p><span id="6"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">6. Vrbo</h2><img alt="how to create FAQ page" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+pages+examples.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Vrbo’s cleanly designed FAQ page has rotating suggested questions and filters to customize customers’ search experience based on how they’re using the site. Source: Vrbo.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a target="_blank" rel="noopener noreferrer" href="https://www.vrbo.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Vrbo<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>’s FAQ section changes regularly based on the most commonly asked questions. These questions are listed as “suggestions,” front and center on the page. The vacation rental website guides visitors even further with a search bar that includes filters based on the type of customer they are (vacationer, renter, or property manager). </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">So, anything you type into the search bar will be specific to your use-case. If you select “contact us” at the bottom of the page, it also allows you to choose your user type. This personalization creates a unique experience for customers and ensures they’re routed to the right type of agent if they need to reach out for help.</p><span id="7"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">7. Wandering Bear</h2><img alt="FAQ page purpose" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/good+FAQ+page.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Wandering Bear employs humor in its FAQ section, answering the questions while still showing some personality. Source: Wandering Bear.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Cold-brew coffee retailer <a target="_blank" rel="noopener noreferrer" href="https://wanderingbearcoffee.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Wandering Bear<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> makes its FAQ page stand out by injecting humor into each answer while staying informative and thorough. For a brand known for its quirky voice, humor can be a great addition to an FAQ page. It shows the company’s personality and may even serve to disarm an irritated customer searching for a solution to their issue.</p><span id="8"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">8. Wistia</h2><img alt="FAQ pages examples" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+pages+and+templates.png"/><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD"><em>Wistia’s “floating footer” format lets you perform a search or contact a support rep whenever you’re tired of scrolling. Source: Wistia.</em></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a target="_blank" rel="noopener noreferrer" href="https://wistia.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Wistia<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, a video content hosting platform, boasts an FAQ page with a floating footer that follows you as you scroll down the page. The footer includes the same search bar found at the top of the page, plus a link to easily submit a support ticket. This means customers can explore the knowledge library if they want, but the minute they’re ready to throw in the towel, there’s immediately a way to search or ask for assistance.</p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Do more with your FAQs</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Creating a solid FAQ page is the first step to a self-service solution. But to get the most out of your <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/help-center/faq-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">FAQ software<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, consider turning them into <a target="_blank" rel="noopener noreferrer" href="https://support.zendesk.com/hc/en-us/articles/115001236988-Creating-macros-for-tickets" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">macros in your ticketing system<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> to provide automated responses during customer chats.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Or consider building out training videos, <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/community-forum/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">community forums<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, or how-to article series. Once you’re offering multiple self-service channels, you’re well on your way to building out a comprehensive help center that empowers your customers to find their own solutions. </p></span></span></span></span></span></span></span></span></div></div></div></div></div></div></section></article><section class="Basestyle__BaseRoot-sc-3zktjg-1 hPNIKC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div role="complementary" aria-label="body-promo" data-cookie-name="false" data-location="body" class="Promostyle__PromoRoot-sc-1lscwvc-0 LwfBm"><div class="Promostyle__MediaWrapper-sc-1lscwvc-1 kpdRmr"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="http://d26a57ydsghvgx.cloudfront.net/content/blog/EmailSystem-1297_Final_x2.jpg"/></noscript></span></span></div></div><div class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Build a best-in-class customer self-service experience</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This free guide is designed to help you create the right practices internally and build the best self-service experience you can for your customers.</p></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a href="/au/blog/building-best-class-customer-self-service-experience" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ccaaIc" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Get the guide</a></div></div></div></div></div></div></div></section><section 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1.141.32c3.005-.481 5.648.655 6.384 1.005.202.102.419.146.621.146s.434-.043.621-.146c.736-.364 3.395-1.501 6.384-1.005.404.073.823-.059 1.141-.32.346-.277.535-.685.535-1.122V1.605c0-.685-.491-1.296-1.17-1.413zM3.655 3.47c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.443 10.443 0 0 0-2.788-.481.916.916 0 0 1-.866-.947c.029-.495.462-.904.954-.86zm0 2.913c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481.916.916 0 0 1-.866-.947.927.927 0 0 1 .954-.859zm3.827 4.605a.91.91 0 0 1-.867.655.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481c-.491-.014-.881-.437-.866-.947s.448-.918.939-.874c1.069.043 2.152.233 3.236.568.491.131.751.641.607 1.122zm6.399.116c-.91.043-1.849.204-2.788.495a.893.893 0 0 1-1.127-.598.925.925 0 0 1 .607-1.151 12.711 12.711 0 0 1 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throughout a business relationship. Learn why it&#x27;s important and assess your own customer service aptitude.</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/au/blog/tags/best-practices/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Best practices</span></a></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/live%20chat%20support.jpg"/></noscript></span></span></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB sc-ca1478c-0 ddSPwE"> <!-- --> <!-- -->10 min read</h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/au/blog/live-chat-better-everyone/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">A 2023 guide to live chat support</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Learn best practices for live chat support, how it can help you provide better customer experience, and why it&#x27;s a valuable customer service tool</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/au/blog/tags/best-practices/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Best practices</span></a><a href="/au/blog/tags/messaging/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Chat and messaging</span></a></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://zen-marketing-assets.s3.us-west-2.amazonaws.com/images/fintech-digital-customer-service.jpg"/></noscript></span></span></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB sc-ca1478c-0 ddSPwE"> <!-- --> <!-- -->6 min read</h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/au/blog/fintech-digital-customer-service/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Why fintechs need to deliver superior digital customer service right now</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/au/blog/tags/best-practices/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Best practices</span></a><a href="/au/blog/tags/messaging/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 culUHm" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Chat and messaging</span></a></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/blog/02-get-ahead-of-the-curve%402x.png"/></noscript></span></span></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB sc-ca1478c-0 ddSPwE"> <!-- --> <!-- -->8 min read</h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/au/blog/embrace-new-behaviors-in-2021/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">How to embrace new behaviors in 2021</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">2020 brought on a seismic shift in consumer trends, but many industries are adapting.</p><div 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type="application/json">{"props":{"pageProps":{"_sentryTraceData":"fa372feb72004ae2a995cb114db9e37d-ac908fa63415b6b6-0","_sentryBaggage":"sentry-environment=production,sentry-release=Ira_g3owBcF4NaIvX0kgX,sentry-public_key=da50b2d2de4b407e94dc71c34d3bf27e,sentry-trace_id=fa372feb72004ae2a995cb114db9e37d,sentry-sample_rate=0.1,sentry-transaction=%2Fblog%2F%5Bslug%5D,sentry-sampled=false","meta":{"alternates":{"de":"https://www.zendesk.de/blog/the-best-faq-page-examples-and-how-to-make-your-own/","fr":"https://www.zendesk.fr/blog/the-best-faq-page-examples-and-how-to-make-your-own/","au":"https://www.zendesk.com/au/blog/the-best-faq-page-examples-and-how-to-make-your-own/","in":"https://www.zendesk.com/in/blog/the-best-faq-page-examples-and-how-to-make-your-own/","sg":"https://www.zendesk.com/sg/blog/the-best-faq-page-examples-and-how-to-make-your-own/","us":"https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/","gb":"https://www.zendesk.co.uk/blog/the-best-faq-page-examples-and-how-to-make-your-own/","jp":"https://www.zendesk.co.jp/blog/the-best-faq-page-examples-and-how-to-make-your-own/"},"related":[2360,2376,2287,2242],"tags":[{"href":"/blog/tags/best-practices/","children":"Best 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Learn why it's important and assess your own customer service aptitude.","title":"What is customer service?","tags":[{"href":"/blog/tags/best-practices/","children":"Best practices","key":"tag-7"}],"resourceType":"article","category":{"link":"/blog/tags/service/","title":"Customer support","id":4},"subcategory":null,"key":"postBlock-2360","publishedAt":"2024-07-12 01:18:22"},{"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/live%20chat%20support.jpg","alt":""},"link":"/blog/live-chat-better-everyone/","supertitle":{"icon":null,"link":"","linkText":"","text":"10 min read"},"text":"Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool","title":"A 2023 guide to live chat support","tags":[{"href":"/blog/tags/best-practices/","children":"Best practices","key":"tag-7"},{"href":"/blog/tags/messaging/","children":"Chat and messaging","key":"tag-158"}],"resourceType":"blog","category":null,"subcategory":null,"key":"postBlock-2376","publishedAt":"2022-10-13 21:29:16"},{"image":{"src":"https://zen-marketing-assets.s3.us-west-2.amazonaws.com/images/fintech-digital-customer-service.jpg","alt":""},"link":"/blog/fintech-digital-customer-service/","supertitle":{"icon":null,"link":"","linkText":"","text":"6 min read"},"text":"What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.","title":"Why fintechs need to deliver superior digital customer service right now","tags":[{"href":"/blog/tags/best-practices/","children":"Best practices","key":"tag-7"},{"href":"/blog/tags/messaging/","children":"Chat and messaging","key":"tag-158"}],"resourceType":"blog","category":null,"subcategory":null,"key":"postBlock-2287","publishedAt":"2022-08-17 04:30:32"},{"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/blog/02-get-ahead-of-the-curve%402x.png","alt":""},"link":"/blog/embrace-new-behaviors-in-2021/","supertitle":{"icon":null,"link":"","linkText":"","text":"8 min read"},"text":"2020 brought on a seismic shift in consumer trends, but many industries are adapting.","title":"How to embrace new behaviors in 2021","tags":[{"href":"/blog/tags/best-practices/","children":"Best practices","key":"tag-7"}],"resourceType":"blog","category":{"link":"/blog/tags/service/","title":"Customer support","id":4},"subcategory":{"link":"/blog/tags/customer-service-trends/","title":"Research and trends","id":17},"key":"postBlock-2242","publishedAt":"2022-08-01 16:50:43"}]},"attributes":{"nav-title":"FAQ page","blog-post-hierarchy":"2","article-custom-excerpt":"An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.","blog-post-load-wistia":"Select One","_trash_the_other_posts":"0","_encloseme":"1","_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_filter_tag_blog":"7","blog-post-gated-img":"http://d26a57ydsghvgx.cloudfront.net/content/blog/EmailSystem-1297_Final_x2.jpg","blog-post-gated-headline":"Build a best-in-class customer self-service experience","blog-post-gated-subheadline":"This free guide is designed to help you create the right practices internally and build the best self-service experience you can for your customers.","blog-post-gated-enable":"1","_edit_lock":"1694546568:4021","_edit_last":"4021","_pingme":"1","_wp_old_date":"2022-09-21","canonical":"https://www.zendesk.com/au/blog/the-best-faq-page-examples-and-how-to-make-your-own/","seoTitle":"What is a FAQ page \u0026 how to create one? + 8 great examples | Zendesk Australia","seoDescription":"Unleash your self-service potential by providing customers with a robust FAQ page. Here’s how to get started, plus FAQ page examples from well-known brands.","seoImage":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/best+FAQ+pages.jpg","twitterImage":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/best+FAQ+pages.jpg","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","hub":null,"spokes":[],"breadcrumbs":[],"path":"/blog/the-best-faq-page-examples-and-how-to-make-your-own/","title":"8 great FAQ page examples and how to create your own","publishedAt":"2022-10-13 19:12:16","updatedAt":"2023-09-13 05:25:06","updatedAtFormatted":"September 13, 2023","content":"\u003cp\u003eWith more people staying home due to COVID-19, there’s a greater need for customer service—Zendesk’s Benchmark Snapshot report found that \u003ca href=\"/blog/zendesks-benchmark-snapshot-impact-covid-19-cx/\"\u003esupport requests have increased 16 percent since the pandemic started\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHigher volumes of customer requests are making agents more stressed. The \u003ca href=\"/customer-experience-trends/\"\u003eZendesk Customer Experience Trends Report 2021\u003c/a\u003e discovered that 68 percent of support agents feel overwhelmed by the increased workload. A stressed-out staff—plus long wait times—are sure to lead to disgruntled customers.\u003c/p\u003e\n\u003cp\u003eTo handle this overflow of tickets, do what the pros do: Let your customers take the reins with self-service.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/customer-experience-trends/\"\u003eSixty percent of companies report increasing their investment in self-service in the past year\u003c/a\u003e, and it’s no mystery why: Self-service allows your customers to proactively seek solutions to their problems, without ever having to connect with a support agent. It also frees up your team to handle those complex issues that customers can’t solve on their own.\u003c/p\u003e\n\u003cp\u003eWhile an FAQ is traditionally thought of as a basic list of questions and answers, it can also be part of a company’s larger help center—a comprehensive \u003ca href=\"https://www.zendesk.com/blog/knowledge-base/\" rel=\"noopener\" target=\"_blank\"\u003eknowledge base\u003c/a\u003e that empowers customers to find solutions independently. This can allow you to build and manage help articles over time and as your company grows. If you’re ready to offer self-service options, an FAQ page is a great place to start. It’s helpful for customers with a wide range of needs, and it’s affordable and quick to implement. \u003c/p\u003e\n\u003col class=\"bordered\"\u003e\n\u003cli\u003e\u003ca href=\"#What is an FAQ page?\"\u003eWhat is an FAQ page?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#How to create\"\u003eHow to create an FAQ page\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#FAQ page purpose\"\u003eFAQ page purpose\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#Optimize\"\u003eOptimize your FAQ page for SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#FAQ page examples\"\u003eFAQ page examples\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"What is an FAQ page?\"\u003eWhat is an FAQ page?\u003c/h2\u003e\n\u003cp\u003eAn FAQ (Frequently Asked Questions) page is a key part of a knowledge base because it addresses the most common questions customers have and is useful to customers at all stages of the customer journey. FAQs start with a question and then answer it concisely. Within a \u003ca href=\"https://www.zendesk.com/blog/knowledge-base-article-template/\" rel=\"noopener\" target=\"_blank\"\u003eknowledge base template\u003c/a\u003e, FAQs can function as their own articles (e.g., \u0026quot;How do I set up a password?\u0026quot;) or be incorporated into a longer series (e.g., \u0026quot;How to get started with your account\u0026quot;). Outside of the help center, a \u003ca href=\"https://www.zendesk.com/service/messaging/chatbot/\"\u003echatbot\u003c/a\u003e can also provide support through FAQs.\u003c/p\u003e\n\u003ch2 id=\"How to create\"\u003eHow to create an FAQ page\u003c/h2\u003e\n\u003cp\u003eIf you want to make an FAQ section that resonates with your customers, don’t just slap some ordinary questions and answers on a site page. Carefully think about what questions to include, consider who will answer (and how), and offer next-step solutions for when FAQs aren’t enough.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eTips for writing a good FAQ page\u003c/b\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eUse data to pick the right questions\u003c/li\u003e\n\u003cli\u003eForm clear criteria around responding\u003c/li\u003e\n\u003cli\u003eOffer multiple solutions\u003c/li\u003e\n\u003cli\u003eTrack your progress\u003c/li\u003e\n\u003cli\u003eMake your FAQ page easy to find\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003eUse data to pick the right questions\u003c/h3\u003e\n\u003cp\u003eTo really meet your customers where they are, harness your CRM data to discover the most common questions across all channels and see how support reps categorize them.\u003c/p\u003e\n\u003cp\u003eAsk your reps to keep logs of unusually helpful solutions they’ve shared with customers while they’re on support calls, too. If the questions to these answers are straightforward enough, add them to the FAQ page.\u003c/p\u003e\n\u003cp\u003eAnother way to figure out what questions to answer is to have non-native users pilot your site and products. Then, ask them if they found any aspects confusing. This gives you the “outsider” perspective you may not be able to find with your deeper knowledge of your brand.\u003c/p\u003e\n\u003ch3\u003eForm clear criteria around responding\u003c/h3\u003e\n\u003cp\u003eOnce you’ve pinpointed the most frequently asked questions, you’ll need to decide who is going to respond to them—and how they’ll go about doing it.\u003c/p\u003e\n\u003cp\u003eThere’s no one-size-fits-all solution. Some companies create static pages of answers to common questions, like the Wandering Bear and DoggieLawn FAQ examples highlighted earlier. Others, such as Zendesk, use their own \u003ca href=\"https://www.zendesk.com/service/help-center/knowledge-base-software/\"\u003eknowledge base software\u003c/a\u003e for their help center, along with \u003ca href=\"/blog/answer-bot-better-comprehension-more-languages-less-effort/\"\u003eAI technology\u003c/a\u003e to support customers. The format you choose will likely come down to how complicated your questions are to address.\u003c/p\u003e\n\u003ch3\u003eOffer multiple solutions\u003c/h3\u003e\n\u003cp\u003eThink beyond a sentence or two as a response, and consider how you can add extra value to your customers’ experience. Link to other tutorials, articles, or web pages in your answer so customers can easily find related resources.\u003c/p\u003e\n\u003cp\u003eYou can also consider going the Fabletics route and including a “Did this answer your question?” survey at the end of your FAQ response. If the customer selects “no,” direct them to similar questions that may help them resolve their issue.\u003c/p\u003e\n\u003cp\u003eIf a customer’s question isn’t listed in your FAQs, make it easy for them to get help another way. A good solution is to include a search bar on the page, so they can browse your site using keywords to find additional info.\u003c/p\u003e\n\u003ch3\u003eTrack your progress\u003c/h3\u003e\n\u003cp\u003eDon’t stop thinking about your FAQ page once you have a handful of questions and answers posted. Instead, look for ways to constantly add to your answer bank, and continue to shift the questions you post based on customer needs.\u003c/p\u003e\n\u003cp\u003eIf you choose to use the one-question survey at the end of your responses, review how many people mark them as helpful or unhelpful. For questions where the majority of customers said the answer didn’t help, see how you can expand on that answer with more resources. Or consider adding new questions to your FAQ page to fill in the gaps.\u003c/p\u003e\n\u003cp\u003eYou can also use CRM metrics to determine whether or not your FAQ page is hitting the mark. If your page is successfully solving customer problems, you should experience a decrease in call volumes and an increase in FAQ page traffic. That confirms customers are finding solutions through self-service without having to engage a support rep.\u003c/p\u003e\n\u003ch3\u003eMake your FAQ page easy to find\u003c/h3\u003e\n\u003cp\u003eFor customers to use your FAQ page, it needs to be easily accessible—both on and off your site.\u003c/p\u003e\n\u003cp\u003eStart by optimizing the content for search with \u003ca href=\"https://www.searchenginewatch.com/2019/06/24/create-seo-friendly-faq-pages/\" rel=\"noopener\" target=\"_blank\"\u003eSEO tactics\u003c/a\u003e. That way, if customers turn to Google for an answer about your product instead of visiting your website, the search engine can still route them to the right FAQ page.\u003c/p\u003e\n\u003cp\u003eFor customers who are going straight to your site for answers, put the link to your FAQ or support page in a highly visible place—preferably in the top navigation bar. This will encourage customers to read through the FAQs before they reach out to a support rep or open a ticket.\u003c/p\u003e\n\u003cp\u003eOnce customers reach the page, make sure your FAQs are well organized and intuitive. The whole point is to let your customers serve themselves, so the page must be simple to navigate. If you have more than 20 questions and answers to post, you should also include a search bar.\u003c/p\u003e\n\u003ch2 id=\"FAQ page purpose\"\u003eWhat is the purpose of an FAQ page?\u003c/h2\u003e\n\u003cp\u003eThe purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. An FAQ page empowers customers to self-serve, enabling them to find solutions quickly on their own. FAQ pages aren\u0026#39;t meant to solve every issue, which is why it\u0026#39;s important to include an option for customers to contact a live agent. \u003c/p\u003e\n\u003ch3\u003eDo you need an FAQ page?\u003c/h3\u003e\n\u003cp\u003eAre your agents spending too much time answering the same basic questions over and over again? That\u0026#39;s a good indicator that you need an FAQ page. \u003c/p\u003e\n\u003cp\u003eAn FAQ page is also a great place to start when building a help center. When \u003ca href=\"https://www.zendesk.com/blog/5-knowledge-base-design-best-practices/\" rel=\"noopener\" target=\"_blank\"\u003ecreating a knowledge base\u003c/a\u003e, it helps to start by writing articles for the most frequently asked questions and then continuously expand on that content. Look for common one-touch tickets—the ones resolved with a simple response. These have likely already have been written internally by a product or documentation team. They can be published quickly as FAQ articles on a growing knowledge base or even handed over to a chatbot. \u003c/p\u003e\n\u003ch3\u003eWhere can you put an FAQ page?\u003c/h3\u003e\n\u003cp\u003eYou can put an FAQ page inside your help center, on a checkout or product page, or anywhere where your customers might get stuck. You can also deploy a chatbot to answer FAQs anywhere on your website or mobile app. \u003c/p\u003e\n\u003ch2 id=\"Optimize\"\u003eAre FAQs good for SEO?\u003c/h2\u003e\n\u003cp\u003eFAQ pages and help centers, in general, are great for SEO. Customers have adopted a “Google it” mantra when it comes to customer service. They check a company’s online resources first when they run into trouble and prefer self-service because it’s quick and convenient. Instead of making your customers wander through the pages of Google, optimizing your FAQ page helps them find information faster.\u003c/p\u003e\n\u003cp\u003eSo, how do you create SEO-friendly FAQ pages? Here are a few \u003ca href=\"https://www.zendesk.com/blog/faq-page-design-savvy-self-service/\" rel=\"noopener\" target=\"_blank\"\u003eFAQ page design\u003c/a\u003e tips.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo keyword research to understand how your customers are searching and identify the gaps in your current content\u003c/li\u003e\n\u003cli\u003eStructure your content in a way that Google can easily crawl. For example, the topic cluster model helps organize your content by a main topic and subtopics.\u003c/li\u003e\n\u003cli\u003eMake your content digestible with subheadings, bulleted lists, and short paragraphs.\u003c/li\u003e\n\u003cli\u003eUse internal links to connect relevant articles.\u003c/li\u003e\n\u003cli\u003eKeep your knowledge base running efficiently by paying attention to things like outdated content, site speed, and mobile testing tools. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cb\u003eRead \u003ca href=\"/blog/knowledge-base-seo/\"\u003eour blog\u003c/a\u003e for more tips on how to optimize your FAQ page for SEO.\u003c/b\u003e \u003c/p\u003e\n\u003cp\u003e\u003cdiv class=\"shortcode-gated-cta-in-post\"\u003e{\"heading\":\"Build a best-in-class customer self-service experience\",\"body\":\"This free guide is designed to help you create the right practices internally and build the best self-service experience you can for your customers.\",\"link\":{\"href\":\"/blog/building-best-class-customer-self-service-experience\",\"size\":\"small\",\"children\":\"Get the guide\"},\"image\":{\"src\":\"http://d26a57ydsghvgx.cloudfront.net/content/blog/EmailSystem-1297_Final_x2.jpg\"}}\u003c/div\u003e\u003c/p\u003e\n\u003ch2 id=\"FAQ page examples\"\u003eFAQ page examples\u003c/h2\u003e\n\u003cp\u003eBefore you start building an FAQ page, you should know what features to include. We\u0026#39;ve rounded up a selection of FAQ pages with unique characteristics—such as customer personalization and expanded self-service offerings—that make them especially robust and informative.\u003c/p\u003e\n\u003col class=\"bordered\"\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eAdEspresso\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eAirtable\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eAncestry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eDoggieLawn\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFabletics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eVRBO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eWandering Bear Coffee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWistia\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cspan id=\"1\"\u003e\u003c/p\u003e\n\u003ch2\u003e1. AdEspresso\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page+example.png\" alt=\"FAQ page\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eAdEspresso’s FAQ page starts by linking to additional resources to give customers even more opportunities to help themselves. Source: AdEspresso.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAd campaign company \u003ca href=\"https://adespresso.com/faq/\" target=\"_blank\" rel=\"noopener\"\u003eAdEspresso\u003c/a\u003e aims for simplicity on its FAQ page with only a handful of questions and answers, but it’s effective. Each question, when clicked, goes to a micro-blog on the topic, full of hyperlinks to more information. \u003c/p\u003e\n\u003cp\u003eIf your question isn’t listed on this page, AdEspresso makes it easy to find additional resources. The intro paragraph directs customers with other inquiries to the company’s Facebook \u0026amp; Google Advertising Guides and Academy pages. There’s also a link to AdEspresso’s contact page.\u003c/p\u003e\n\u003cp\u003eThe resulting FAQ page is straightforward, intuitive, and genuinely helpful—attributes any customer will appreciate.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"2\"\u003e\u003c/p\u003e\n\u003ch2\u003e2. Airtable\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/blog/Airtable+FAQ.png\" alt=\"FAQ page example\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eAirtable offers a comprehensive self-service center, complete with guides, webinars, articles, FAQs, and a sophisticated search function. Source: Airtable.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eCloud collaboration company \u003ca href=\"https://support.airtable.com/hc/en-us\" target=\"_blank\" rel=\"noopener\"\u003eAirtable\u003c/a\u003e places its FAQs within its larger help center. This placement gives customers the best chance possible to find the answer they need without having to contact a rep. If the FAQ section doesn’t address what they’re looking for, visitors can check out the guides, recorded video webinars, how-to articles, and more.\u003c/p\u003e\n\u003cp\u003eThis can seem like a lot to sift through, but Airtable uses its FAQs to help point customers in the right direction. Nearly every answer links to a useful article or additional page on the site, taking the guesswork out of where to find more information.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"3\"\u003e\u003c/p\u003e\n\u003ch2\u003e3. Ancestry\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/blog/Ancestry+FAQ.png\" alt=\"FAQ page examples\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eAncestry sets its FAQ page apart by personalizing customers’ help experience based on their account and DNA results. Source: Ancestry.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.ancestry.com/\" target=\"_blank\" rel=\"noopener\"\u003eAncestry\u003c/a\u003e teaches you about yourself through your DNA. So, it’s not very surprising that its FAQ page offers a highly personalized experience, too. If you sign in before browsing through the FAQs, the online genealogy company tailors the suggested links based on your account and unique genetic results. It’s a nice touch, allowing Ancestry to show its customers that it understands them.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"4\"\u003e\u003c/p\u003e\n\u003ch2\u003e4. DoggieLawn\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page+template.png\" alt=\"FAQ pages\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eDoggieLawn’s FAQ page offers live support Monday through Friday, so customers can quickly chat with a rep if needed. Source: DoggieLawn.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://doggielawn.com/\"\u003eDoggieLawn\u003c/a\u003e, an eco-friendly dog-grass distributor, has a pretty standard-looking FAQ page at first glance. But when you click on each question, the answer includes links to additional resources, such as other parts of the site and YouTube videos.\u003c/p\u003e\n\u003cp\u003eThe best part of DoggieLawn’s FAQ page? Its live chat feature. If you’re browsing the page Monday through Friday between 5 a.m. and midnight (Pacific Time), a chat box will pop up and instantly connect you with a live rep. This is a great solution for next steps if the answer you’re looking for isn’t located on the FAQ page. By keeping this chat feature on the FAQ page, DoggieLawn also encourages customers to stay on the site as they resolve their issue.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"5\"\u003e\u003c/p\u003e\n\u003ch2\u003e5. Fabletics\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+page.png\" alt=\"FAQ page template\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eFabletics’ FAQ page features a one-question customer survey as well as contact information on every page, easily leading to next steps when necessary. Source: Fabletics.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eWhat makes online subscription retailer \u003ca href=\"https://www.fabletics.com/\" target=\"_blank\" rel=\"noopener\"\u003eFabletics\u003c/a\u003e’ FAQ page distinct is that each answer includes a one-question survey (“Was this article helpful?”) for customers to fill out. It even reveals how many other site visitors found the answer helpful. And on every single subpage of its FAQ section, Fabletics has the same footer with its contact info, so customers never have to navigate away from the page they’re on if they end up needing live support.\u003c/p\u003e\n\u003cp\u003eThe FAQ page also prominently features a large search bar for navigation, plus big buttons below to browse FAQs by category. Once you choose a category and a question, the answer directs you to a short article, complete with a detailed answer and suggestions for additional info in the sidebar.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"6\"\u003e\u003c/p\u003e\n\u003ch2\u003e6. Vrbo\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+pages+examples.png\" alt=\"how to create FAQ page\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eVrbo’s cleanly designed FAQ page has rotating suggested questions and filters to customize customers’ search experience based on how they’re using the site. Source: Vrbo.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.vrbo.com/\" target=\"_blank\" rel=\"noopener\"\u003eVrbo\u003c/a\u003e’s FAQ section changes regularly based on the most commonly asked questions. These questions are listed as “suggestions,” front and center on the page. The vacation rental website guides visitors even further with a search bar that includes filters based on the type of customer they are (vacationer, renter, or property manager). \u003c/p\u003e\n\u003cp\u003eSo, anything you type into the search bar will be specific to your use-case. If you select “contact us” at the bottom of the page, it also allows you to choose your user type. This personalization creates a unique experience for customers and ensures they’re routed to the right type of agent if they need to reach out for help.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"7\"\u003e\u003c/p\u003e\n\u003ch2\u003e7. Wandering Bear\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/good+FAQ+page.png\" alt=\"FAQ page purpose\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eWandering Bear employs humor in its FAQ section, answering the questions while still showing some personality. Source: Wandering Bear.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eCold-brew coffee retailer \u003ca href=\"https://wanderingbearcoffee.com/\" target=\"_blank\" rel=\"noopener\"\u003eWandering Bear\u003c/a\u003e makes its FAQ page stand out by injecting humor into each answer while staying informative and thorough. For a brand known for its quirky voice, humor can be a great addition to an FAQ page. It shows the company’s personality and may even serve to disarm an irritated customer searching for a solution to their issue.\u003c/p\u003e\n\u003cp\u003e\u003cspan id=\"8\"\u003e\u003c/p\u003e\n\u003ch2\u003e8. Wistia\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"lazyload no-src\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/FAQ+pages+and+templates.png\" alt=\"FAQ pages examples\"/\u003e\u003c/p\u003e\n\u003cp class=\"caption\"\u003e\u003cem\u003eWistia’s “floating footer” format lets you perform a search or contact a support rep whenever you’re tired of scrolling. Source: Wistia.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://wistia.com/\" target=\"_blank\" rel=\"noopener\"\u003eWistia\u003c/a\u003e, a video content hosting platform, boasts an FAQ page with a floating footer that follows you as you scroll down the page. The footer includes the same search bar found at the top of the page, plus a link to easily submit a support ticket. This means customers can explore the knowledge library if they want, but the minute they’re ready to throw in the towel, there’s immediately a way to search or ask for assistance.\u003c/p\u003e\n\u003ch2\u003eDo more with your FAQs\u003c/h2\u003e\n\u003cp\u003eCreating a solid FAQ page is the first step to a self-service solution. But to get the most out of your \u003ca href=\"https://www.zendesk.com/service/help-center/faq-software/\" rel=\"noopener\" target=\"_blank\"\u003eFAQ software\u003c/a\u003e, consider turning them into \u003ca href=\"https://support.zendesk.com/hc/en-us/articles/115001236988-Creating-macros-for-tickets\"\u003emacros in your ticketing system\u003c/a\u003e to provide automated responses during customer chats.\u003c/p\u003e\n\u003cp\u003eOr consider building out training videos, \u003ca href=\"https://www.zendesk.com/service/community-forum/\"\u003ecommunity forums\u003c/a\u003e, or how-to article series. Once you’re offering multiple self-service channels, you’re well on your way to building out a comprehensive help center that empowers your customers to find their own solutions. \u003c/p\u003e\n","headerVariant":"blog","hasProgressBar":true,"promo":{"heading":"Build a best-in-class customer self-service experience","body":"This free guide is designed to help you create the right practices internally and build the best self-service experience you can for your customers.","link":{"href":"/blog/building-best-class-customer-self-service-experience","size":"small","children":"Get the guide"},"image":{"src":"http://d26a57ydsghvgx.cloudfront.net/content/blog/EmailSystem-1297_Final_x2.jpg"}},"hasStickySidebar":null,"layout":"spoke","gatedLinkAndModal":{"href":"/blog/building-best-class-customer-self-service-experience","text":"Get the guide","appendSuccessHtml":"","authoredTrackingParams":{"hiddenCampaignId":"","SFDCCampaigncode":"","lead_source_detail":"Website-Content Download","lead_source":"Website-Content Download","productInterest":"","marketingQualifiedLead":"","ownerId":"","event_key":"","event_id":""}},"hero":{"title":"8 great FAQ page examples and how to create your own","author":{"name":"Molly Murphy","title":"","handle":"","photo":"","shortBio":"","longBio":""},"shareLinks":{"twitter":"https://zdsk.co/3CUfbVh","facebook":"https://zdsk.co/3fZUgqK","linkedin":"https://zdsk.co/3yyqnnO"},"updatedAtFormatted":"September 13, 2023","layout":"spoke","gatedTheme":"Select One","supertitle":{"icon":null,"link":"","linkText":"","text":"13 min read"},"intro":"An FAQ page is a key part of a knowledge base. Get inspired to create your own with these FAQ page examples.","image":{"url":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/best+FAQ+pages.jpg","alt":"","shape":"square","caption":""},"hasStickySidebar":false,"twoColumn":false,"video":{"url":"","caption":""}},"APACFooterPromo":null,"APACFloatingPromo":null},"preview":false,"id":2392,"locale":"au"},"__lang":"au","__namespaces":{"header":{"brand_logoname_blog":"Zendesk Blog","newsroom":"Newsroom","brand_subtitle_newsroom":"Company news and announcements","marketplace":"Marketplace","arialabel_toggle":"Toggle Mobile Menu","arialabel_search":"Search","contact_us":"Contact us","primary_btn":"Start free trial","primary_btn_blog":"Start free trial","secondary_btn_pricing":"Buy now","secondary_btn_login":"Sign in","secondary_btn_demo":"Watch demo","return_to_homepage":"Go to Zendesk homepage","newsroom_navlink_press_releases":"Press releases","newsroom_navlink_media":"Media resources","primary_btn_newsroom":"Contact","dropdown_products":"Products","dropdowns_service_title":"Zendesk for service","dropdowns_service_subtitle":"The complete service solution","dropdowns_sell_title":"Zendesk for sales","dropdowns_sell_subtitle":"The modern sales solution","dropdown_products_platform_title":"Sunshine platform","dropdown_products_platform_subtitle":"Fast, open and flexible","dropdown_products_marketplace_subtitle":"Apps, integrations and partners","dropdown_pricing":"Pricing","dropdown_solutions":"Solutions","dropdown_solutions_enterprise_title":"Enterprise","dropdown_solutions_enterprise_subtitle":"Have conversations at scale","dropdown_solutions_smb_title":"Small \u0026 medium businesses","dropdown_solutions_smb_subtitle":"Grow without growing pains","dropdown_solutions_startups_title":"Startups","dropdown_solutions_startups_subtitle":"Start off on the right foot","dropdown_solutions_helpdesk_title":"Employee 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Zendesk","navlink_local_help_center_title":"Product support","dropdown_company":"Company","expand_trigger_mobile":"More","dropdown_language_mobile":"Language","dropdown_company_sustainability":"Sustainability","dropdown_company_about":"About us","dropdown_company_press":"Press","dropdown_company_investor":"Investors","dropdown_company_events":"Events","dropdown_company_careers":"Careers","dropdown_company_dei":"Diversity \u0026 Inclusion","dropdown_company_legal":"Legal","dropdown_company_accessibility":"Accessibility Plan","skip_to_main_content":"Skip to main content","dropdown_contact_sales":"Contact Sales","mobile_trial_cta":"Start free trial","dropdowns_customer_service_title":"Zendesk for customer service","dropdowns_employee_service_title":"Zendesk for employee service","dropdowns_employee_service_subtitle":"Treat employees like customers"},"footer":{"subscribe_heading_gdpr":"Subscribe to receive news and updates from Zendesk.","subscribe_heading":"Enter the 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field is required","fld_err_not_allowed":"Numbers and special characters are not allowed","email_err_invalid":"Please enter a valid email address","email_err_support":"Please enter a valid email address.\u003c0\u003e\u003c/0\u003eEmail addresses may not begin with: \u003c1\u003e\u003c/1\u003e","email_err_personal":"Enter a business email address","phone_err_invalid":"Please enter a valid phone number","name_first_lbl":"First name","name_last_lbl":"Last name","email_lbl":"Work Email","phone_lbl":"Phone number","link_privacy_policy":"Zendesk Privacy Policy","link_privacy_notice":"Privacy Notice","dept_lbl":"Department","fld_opt_select":"Select","step_count":"Step \u003c0\u003e\u003c/0\u003e of \u003c1\u003e\u003c/1\u003e","dept_opt_reporting":"BI/Reporting","dept_opt_cx":"Customer Service","dept_opt_eng":"Engineering","dept_opt_facilities":"Facilities","dept_opt_finance":"Finance","dept_opt_hr":"HR/People 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In the meantime, we highly recommend starting a free trial.","submit_btn":"Submit","back_btn":"Back","next_btn":"Next","error":"\u003c0\u003eSorry, something went wrong!\u003c/0\u003e\u003c1\u003ePlease reload the page and try again, or you can \u003c2\u003econtact Zendesk for support\u003c/2\u003e.\u003c/1\u003e","message_lbl":"Message","optin_lbl":"By checking this box, I agree to Zendesk contacting me with marketing-related communications about Zendesk products, services and events. I understand I may unsubscribe at any time.","optin_text":"By submitting my personal data, I consent to Zendesk collecting, processing, and storing my information in accordance with the \u003c0\u003e\u003c/0\u003e.","link_privacy_notice_alt":"Zendesk Privacy Notice","fld_err_select_option":"Please select an option","almost_done":"Almost complete. 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