CINXE.COM

Picking the Right Social Media Platform for Your Event Business

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order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Picking the Right Social Media Platform for Your Event Marketing </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Aug 25 2022</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="Boost Best Social Platform" class="img-fluid" width="768" height="512" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/11/Boost-Best-Social-Platform-768x512.jpg" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Cultivating a social media presence is an essential part of your event marketing strategy. </span><a href="https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/" target="_blank" rel="noopener"><span style="font-weight: 400;">According to Smart Insights</span></a><span style="font-weight: 400;">, 58.4% of the global population uses social media — for more than two hours </span><i><span style="font-weight: 400;">a day</span></i><span style="font-weight: 400;">. This presents a major opportunity for reaching your audience where they’re already hanging out. </span></p> <p><a href="https://www.forbes.com/sites/forbestechcouncil/2022/05/02/14-ways-businesses-can-leverage-tech-to-better-reach-new-customers/?sh=70b919c731c8" target="_blank" rel="noopener"><span style="font-weight: 400;">Experts widely agree</span></a><span style="font-weight: 400;">: Social media should be at the crux of your marketing plan. In fact, </span><a href="https://sproutsocial.com/insights/index/" target="_blank" rel="noopener"><span style="font-weight: 400;">Sprout Social reports</span></a><span style="font-weight: 400;"> that 88% of marketers credit social media with affecting their bottom line, with  the top goals for marketers’ outreach on social media being brand awareness, engaging your community, and growing your audience. </span></p> <p><span style="font-weight: 400;">But with </span><a href="https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/" target="_blank" rel="noopener"><span style="font-weight: 400;">users engaging with more than </span><b><i>seven </i></b><span style="font-weight: 400;">social platforms every month</span></a><span style="font-weight: 400;">, figuring out where, when, and how to reach those people can be challenging — especially on top of creating your events. </span></p> <p><span style="font-weight: 400;">This is where we come in. Our experts at <a href="https://www.eventbrite.com/boost/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=sharetolinkedin&amp;utm_term=na" target="_blank" rel="noopener">Eventbrite Boost</a> have done the work for you and rounded up the best social platforms for event marketing, so you can easily decide which is right for your business and why. </span></p> <h3><b>Best social media platforms for your events business </b></h3> <p><span style="font-weight: 400;">While you have dozens of social media platforms to choose from — Pinterest, Reddit, and WhatsApp, included — we’ve honed in on the three best options for your event marketing. </span></p> <h4><b>Instagram</b></h4> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-383811 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash.jpg" alt="" width="3100" height="2067" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash.jpg 3100w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-2048x1366.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-1600x1067.jpg 1600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-1152x768.jpg 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-400x267.jpg 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-966x644.jpg 966w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-757x505.jpg 757w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-1449x966.jpg 1449w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-KWZa42a1kds-unsplash-500x333.jpg 500w" sizes="(max-width: 3100px) 100vw, 3100px"></p> <p><i><span style="font-weight: 400;">What it is:</span></i></p> <p><span style="font-weight: 400;">Designed for sharing photos and videos, Instagram is a top choice for event marketers. After all, how better to capture the feeling of a live experience than through </span><i><span style="font-weight: 400;">reel</span></i><span style="font-weight: 400;"> footage from your event? And with the platform’s Instagram Stories feature, you can grow your Instagram following with exclusive content showcasing your brand’s character, behind-the-scenes outtakes, and values. Also, it’s so easy for your fans to tag you in the videos and photos from your events, as well as for you to engage back with them through direct messages and comments.</span></p> <p><span style="font-weight: 400;">Speaking of your audience, Instagram has continued to see rapid growth. </span><a href="https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#Social_media_advertising_statistics" target="_blank" rel="noopener"><span style="font-weight: 400;">According to HootSuite</span></a><span style="font-weight: 400;">, Instagram’s 1.5 billion users worldwide spend 11+ hours on the platform each month. And Instagram users are comfortable connecting with their favorite brands on the site: 90% of them follow a business, and  two-thirds of users count Instagram as a way to connect with that business. </span></p> <p><i><span style="font-weight: 400;">Type of events it’s best for:</span></i></p> <p><span style="font-weight: 400;">Instagram knows no bounds. Whether you lead cheese tastings or reiki trainings, you can use Instagram to build your brand with frequent, high-quality content. Just remember to keep your audience in mind.</span></p> <h4><b>Facebook</b></h4> <p><img decoding="async" class="alignnone wp-image-383816 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash.jpg" alt="" width="5184" height="3888" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash.jpg 5184w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-300x225.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-768x576.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-1536x1152.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-2048x1536.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-1600x1200.jpg 1600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-1152x864.jpg 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-400x300.jpg 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-859x644.jpg 859w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-673x505.jpg 673w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-1288x966.jpg 1288w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-600x450.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/timothy-hales-bennett-OwvRB-M3GwE-unsplash-500x375.jpg 500w" sizes="(max-width: 5184px) 100vw, 5184px"></p> <p><i><span style="font-weight: 400;">What it is:</span></i></p> <p><span style="font-weight: 400;">Facebook remains the world’s most-used social media platform: </span><a href="https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#Social_media_advertising_statistics" target="_blank" rel="noopener"><span style="font-weight: 400;">according to HootSuite</span></a><span style="font-weight: 400;">, as of 2022, 36% of the global population comprise monthly active users. While not as popular as Instagram, US users still spend more than a half hour per day on Facebook. Many users engage with local businesses through their Facebook pages, which often substitute for standalone websites. And one-third of Facebook users make a purchase directly from the platform. </span></p> <p><span style="font-weight: 400;">Plus, it’s a goldmine for event creators: With more than 700 million users engaging with Facebook Events each month, the platform offers serious opportunities to reach, engage, and convert attendees where they spend the most time.</span></p> <p><i><span style="font-weight: 400;">Type of events it’s best for:</span></i></p> <p><span style="font-weight: 400;">With Eventbrite’s Add to Facebook feature, there’s no reason every event shouldn’t have an event page on Facebook. It’s an easy way to drive engagement — and RSVPS, a surefire way to build buzz! </span></p> <h4><b>LinkedIn</b></h4> <p><img decoding="async" class="alignnone wp-image-383820 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg" alt="" width="6000" height="4000" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash.jpg 6000w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-1600x1067.jpg 1600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-1152x768.jpg 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-400x267.jpg 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-966x644.jpg 966w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-758x505.jpg 758w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-1449x966.jpg 1449w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/souvik-banerjee-JLj_NbvlDDo-unsplash-500x333.jpg 500w" sizes="(max-width: 6000px) 100vw, 6000px"></p> <p><i><span style="font-weight: 400;">What it is:</span></i></p> <p><span style="font-weight: 400;">The oldest social marketing platform still in use today, LinkedIn has evolved from its position as a resumé repository. More than 830 million professionals use LinkedIn, as well as 57 million companies. And businesses are finding more ways to leverage their LinkedIn content. After all, the site generates leads </span><a href="https://www.mdgadvertising.com/marketing-insights/linkedin-is-277-more-effective-for-lead-generation-than-facebook-and-twitter/#:~:text=April%203%2C%202012-,LinkedIn%20is%20277%25%20More%20Effective%20for%20Lead%20Generation%20than%20Facebook,lead%20conversion%20rate%20at%202.74%25." target="_blank" rel="noopener"><span style="font-weight: 400;">277% more effectively than Facebook</span></a><span style="font-weight: 400;">. </span></p> <p><a href="https://www.forbes.com/sites/forbestechcouncil/2022/05/02/14-ways-businesses-can-leverage-tech-to-better-reach-new-customers/?sh=70b919c731c8" target="_blank" rel="noopener"><span style="font-weight: 400;">According to Altman Solon’s Michael Gurau in </span><i><span style="font-weight: 400;">Forbes</span></i></a><span style="font-weight: 400;">, “Using [LinkedIn] posts to market to potential customers is a very time- and cost-effective way to open the door to new business.” And that new business might be driven by your brand’s internal strategy. </span><a href="https://blog.hootsuite.com/linkedin-statistics-business/" target="_blank" rel="noopener"><span style="font-weight: 400;">HootSuite found</span></a><span style="font-weight: 400;"> that, “Employees are 14x more likely to share content from their employers than other types of content on LinkedIn.”</span></p> <p><i><span style="font-weight: 400;">Type of events it’s best for:</span></i></p> <p><span style="font-weight: 400;">Conferences, seminars, lecture series, and networking events are great fits for LinkedIn. But don’t limit yourself. Posting quality organic content that’s relevant to your events is a great way to cast your brand as a thought leader. </span></p> <h4><b>TikTok</b></h4> <p><img decoding="async" class="alignnone wp-image-383825 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg" alt="TikTok mobile interface " width="5760" height="3840" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg 5760w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-1600x1067.jpg 1600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-1152x768.jpg 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-400x267.jpg 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-966x644.jpg 966w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-758x505.jpg 758w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-1449x966.jpg 1449w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/solen-feyissa-Yaw9mfG9QfQ-unsplash-500x333.jpg 500w" sizes="(max-width: 5760px) 100vw, 5760px"></p> <p><i><span style="font-weight: 400;">What it is:</span></i></p> <p><span style="font-weight: 400;">The short-form video-sharing app is a scroller’s dream and another platform like Instagram that lets you and your attendees post content that captures the experience of a live event. With content that ranges from pithy to educational, think of TikTok as micro-YouTube. </span></p> <p><span style="font-weight: 400;">And if you want to wrap your head around TikTok’s presence in its users’ lives, check out these numbers. Globally, </span><a href="https://backlinko.com/tiktok-users" target="_blank" rel="noopener"><span style="font-weight: 400;">the average time spent on the platform per day is 52 minutes</span></a><span style="font-weight: 400;">, and 90% of users access it on a daily basis. In Q4 2021, </span><a href="https://www.businessofapps.com/data/tik-tok-statistics/" target="_blank" rel="noopener"><span style="font-weight: 400;">TikTok reported 1.2 billion monthly active users globally</span></a><span style="font-weight: 400;">. Whew.</span></p> <p><span style="font-weight: 400;">Brands on TikTok see greater success when leveraging </span><a href="https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">key best practices</span></a><span style="font-weight: 400;">. Including catchy sound, harnessing TikTok trends, and bringing an authentic emotional appeal to your content helps users respond to the content. And don’t forget to make your point fast. TikTok research finds 63% of videos with the highest click-through rate articulate their message in the first three seconds.</span></p> <p><i><span style="font-weight: 400;">Type of events it’s best for:</span></i></p> <p><span style="font-weight: 400;">TikTok is a win for anyone good at keeping it brief. If you think in soundbytes, the app is for you and your events. Worried that it’s a kids’ app? According to Sprout Social, TikTok users are growing up: </span><a href="https://sproutsocial.com/insights/tiktok-stats/" target="_blank" rel="noopener"><span style="font-weight: 400;">42% of users are between the ages of 30 and 49</span></a><span style="font-weight: 400;">. </span></p> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/introducing-eventbrite-academy/">Event Creators Social Media Courses</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/">13 Steps to Event Promotion</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/social-media-copywriting-tips-ds00/">Social Media Copywriting</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/tiktok-marketing-events/">Event Marketing on TikTok</a></li> </ul> </div><h3><b>Schedule your social posts with Eventbrite Boost </b></h3> <p><img decoding="async" class="alignnone wp-image-383795 size-full" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3.png" alt="Eventbrite Boost's Share to LinkedIn calendar view " width="1999" height="1740" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3.png 1999w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-300x261.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-768x668.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-1536x1337.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-1600x1393.png 1600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-1152x1003.png 1152w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-400x348.png 400w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-740x644.png 740w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-580x505.png 580w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-1110x966.png 1110w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-600x522.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/08/image3-500x435.png 500w" sizes="(max-width: 1999px) 100vw, 1999px"></p> <p><span style="font-weight: 400;">Whether you’re holding workshops or networking happy hours, you know that event-goers are hungry for connection — and that means business. With <a href="https://www.eventbrite.com/boost/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=sharetolinkedin&amp;utm_term=na" target="_blank" rel="noopener">Boost</a>, Eventbrite’s all-in-one marketing platform, you can manage your email campaigns, run paid ads, analyze marketing performance, and, of course, post on social media. Plus, <strong>creators who used Boost marketings tools saw 2.5x more listing views*</strong>.</span></p> <p><span style="font-weight: 400;">Now we’re adding another way for you to find and reach the right audience, without leaving Eventbrite. With an Eventbrite account, it’s easier than ever to share posts on LinkedIn in just a few clicks to reach engaged professionals on their platform. Subscribe to Eventbrite Boost, and you can even schedule your posts ahead of time. See it all come together in a clear calendar view and know you have a consistent stream of posts. The result? You get significant time back, so you can grow your attendance and market with confidence.  </span><i><span style="font-weight: 400;"> </span></i></p> <p><i><span style="font-weight: 400;">*Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with [insert promotional tool name] with any event that was not promoted with the same tool. </span></i></p> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Post on social with Eventbrite Boost </h4> <!-- <p class="archive-cta__text">--> <!-- Keep customers coming back with convenient email marketing tools that get results.--> <!-- </p>--> <a role="button" href="https://www.eventbrite.com/boost/?utm_source=blog&utm_medium=post&utm_campaign=sharetolinkedin&utm_term=na" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started with Boost <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/07/marketing-SP-03_Blog-Header.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="383801" data-post-url="https://www.eventbrite.com/blog/boost-best-social-platform/" data-post-title="Picking the Right Social Media Platform for Your Event Marketing" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="383801" data-post-url="https://www.eventbrite.com/blog/boost-best-social-platform/" data-post-title="Picking the Right Social Media Platform for Your Event Marketing" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1496364689 print-no" id="essb_displayed_shortcode_1496364689" data-essb-postid="383801" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/boost-best-social-platform/" data-essb-twitter-url="https://www.eventbrite.com/blog/boost-best-social-platform/" data-essb-instance="1496364689"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/boost-best-social-platform/&t=Picking+the+Right+Social+Media+Platform+for+Your+Event+Marketing" title="" onclick="essb.window(&#39;https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/boost-best-social-platform/&t=Picking+the+Right+Social+Media+Platform+for+Your+Event+Marketing&#39;,&#39;facebook&#39;,&#39;1496364689&#39;); 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