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height:65px; } #lp-pom-button-1276:hover { background:rgba(248,241,16,1); box-shadow:none; color:#3d1efd; } #lp-pom-button-1276:active { background:rgba(61,30,253,0.81); box-shadow:none; color:#ffffff; } #lp-pom-button-1276 .label { margin-top:-9px; } #lp-pom-button-1278:hover { background:rgba(61,30,253,1); box-shadow:none; color:#ffffff; } #lp-pom-button-1278:active { background:rgba(61,30,253,0.81); box-shadow:none; color:#ffffff; } #lp-pom-button-1278 .label { margin-top:-9px; } #lp-pom-image-1279 .lp-pom-image-container { border-style:none; border-radius:0px; width:24px; height:21px; } #lp-pom-image-1279 .lp-pom-image-container img { width:24px; height:21px; } #lp-pom-image-1280 .lp-pom-image-container { border-style:none; border-radius:0px; width:24px; height:21px; } #lp-pom-image-1280 .lp-pom-image-container img { width:24px; height:21px; } #lp-pom-image-1281 .lp-pom-image-container { border-style:none; border-radius:0px; width:24px; height:21px; } #lp-pom-image-1281 .lp-pom-image-container img { width:24px; height:21px; } #lp-pom-image-1282 .lp-pom-image-container { border-style:none; border-radius:0px; width:24px; height:21px; } #lp-pom-image-1282 .lp-pom-image-container img { width:24px; height:21px; } #lp-pom-image-1283 .lp-pom-image-container { border-style:none; border-radius:0px; width:24px; height:21px; } #lp-pom-image-1283 .lp-pom-image-container img { width:24px; height:21px; } #lp-pom-root-color-overlay { position:absolute; background:none; top:0; width:100%; height:2268px; min-height:100%; } #lp-pom-block-14-color-overlay { position:absolute; background:none; height:434px; width:100%;; } #lp-pom-block-37-color-overlay { position:absolute; background:none; height:594px; width:1090px; } #lp-pom-block-596-color-overlay { position:absolute; background:none; height:693px; width:100%;; } #lp-pom-block-33-color-overlay { position:absolute; background:none; height:647px; width:100%;; } #lp-pom-block-84-color-overlay { position:absolute; background:none; height:450px; width:100%;; } #lp-pom-block-1183-color-overlay { position:absolute; background:rgba(255,255,255,0.1); height:279px; width:100%;; } #lp-pom-block-990-color-overlay { position:absolute; background:none; height:268px; width:100%;; } #lp-pom-box-590-color-overlay { position:absolute; background:none; height:457px; width:916px; } #lp-pom-box-591-color-overlay { position:absolute; background:none; height:410px; width:868px; } #lp-pom-box-661-color-overlay { position:absolute; background:none; border-radius:10px; height:76px; width:532px; } #lp-pom-box-667-color-overlay { position:absolute; background:none; border-radius:10px; height:76px; width:532px; } #lp-pom-box-672-color-overlay { position:absolute; background:none; border-radius:10px; height:76px; width:532px; } #lp-pom-box-675-color-overlay { position:absolute; background:none; border-radius:10px; height:76px; width:532px; } @media (-webkit-min-device-pixel-ratio: 1.1), (min-resolution: 97dpi) { #lp-pom-block-1183 { background-image:url(//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/21d0cc7a-roas-background_1000000000000000000028.png); } } </style><style title="page-styles" type="text/css" data-page-type="main_mobile"> @media only screen and (max-width: 600px) { #lp-pom-root { display:block; background:rgba(255,255,255,1); border-style:none; margin:auto; padding-top:0px; border-radius:0px; min-width:320px; height:3671px; } #lp-pom-block-14 { display:block; background:rgba(238,234,255,0.67); border-style:none none none none; border-width:undefinedpx; border-color:none; margin-left:auto; margin-right:auto; margin-bottom:0px; border-radius:0px; width:100%; height:758px; position:relative; } #lp-pom-text-1024 { display:none; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:19px; top:73px; z-index:26; width:411px; height:348px; transform:scale(0.72); transform-origin:0 0; -webkit-transform:scale(0.72); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-image-1070 { display:block; background:rgba(255,255,255,0); left:186px; top:4px; z-index:27; position:absolute; } #lp-pom-image-1119 { display:block; background:rgba(255,255,255,0); left:38px; top:240px; z-index:29; position:absolute; } #lp-pom-button-1123 { display:block; border-style:none; border-radius:0px; left:43px; top:664px; z-index:58; width:232px; height:55px; position:absolute; background:rgba(61,30,253,1); box-shadow:none; text-shadow:none; color:#f8f110; border-width:undefinedpx; border-color:#undefined; font-size:16px; line-height:19px; font-weight:700; font-family:Open Sans; font-style:normal; text-align:center; background-repeat:no-repeat; } #lp-pom-text-1124 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:24px; top:527px; z-index:28; width:298px; height:130px; transform:scale(0.95); transform-origin:0 0; -webkit-transform:scale(0.95); -webkit-transform-origin:0 0; position:absolute; } #lp-pom-text-1220 { display:block; background:rgba(255,255,255,0); border-style:none; border-radius:0px; left:24px; top:166px; z-index:44; width:301px; height:93px; transform:scale(0.9); transform-origin:0 0; 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background:rgba(255,255,255,0.1); height:248px; width:100%;; } #lp-pom-block-990-color-overlay { position:absolute; background:none; height:570px; width:100%;; } #lp-pom-box-590-color-overlay { position:absolute; background:none; height:616px; width:280px; } #lp-pom-box-591-color-overlay { position:absolute; background:none; height:569px; width:280px; } #lp-pom-box-661-color-overlay { position:absolute; background:none; border-radius:10px; height:72px; width:280px; } #lp-pom-box-667-color-overlay { position:absolute; background:none; border-radius:10px; height:87px; width:300px; } #lp-pom-box-672-color-overlay { position:absolute; background:none; border-radius:10px; height:87px; width:280px; } #lp-pom-box-675-color-overlay { position:absolute; background:none; border-radius:10px; height:113px; width:280px; } } @media only screen and (max-width: 600px) and (-webkit-min-device-pixel-ratio: 1.1), only screen and (max-width: 600px) and (min-resolution: 97dpi) { #lp-pom-block-1183 { background-image:url(//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/21d0cc7a-roas-background_10xc0ip000000000000028.png); } } @media only screen and (max-width: 600px) and (-webkit-min-device-pixel-ratio: 2.1), only screen and (max-width: 600px) and (min-resolution: 193dpi) { #lp-pom-block-1183 { background-image:url(//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/21d0cc7a-roas-background_11e00s2000000000000028.png); } } </style><link href="//builder-assets.unbounce.com/published-css/main-ebbfc5e.z.css" rel="stylesheet" media="screen" type="text/css" /><meta property='og:title' content=''/><script type="text/javascript">window.ub = {"page":{"id":"d570b900-ea7b-4a8b-8743-65c485a0eb11","variantId":"c","usedAs":"main","name":"FR - The Roas Trap","url":"http://go.criteo.com/fr/the-roas-trap/","dimensions":{"breakpoints":["desktop","mobile"],"desktop":{"height":2268,"width":1090},"mobile":{"height":3671,"width":320},"mobileMaxWidth":600}},"hooks":{"beforeFormSubmit":[],"afterFormSubmit":[]}};</script><script>window.ub.page.webFonts = ['Questrial:400,regular','Open Sans:700,regular,300italic','PT Serif:regular'];</script><style> /* Stylesheet by ConversionLab. Update #lp-pom-box-1098 with the ID of your landing page's box element. */ #lp-pom-box-553 {-webkit-border-radius:10px;-webkit-box-shadow: 0px 10px 30px -10px rgba(95,102,112,0.2);} #lp-pom-box-561 {-webkit-border-radius:10px;-webkit-box-shadow: 0px 10px 30px -10px rgba(95,102,112,0.2);} #lp-pom-box-568 {-webkit-border-radius:10px;-webkit-box-shadow: 0px 10px 30px -10px rgba(95,102,112,0.2);} #lp-pom-box-574 {-webkit-border-radius:10px;-webkit-box-shadow: 0px 10px 30px -10px rgba(95,102,112,0.2);} #lp-pom-box-579 {-webkit-border-radius:10px;-webkit-box-shadow: 0px 10px 30px -10px rgba(95,102,112,0.2);} #lp-pom-box-1000 {box-shadow: 0 12px 16px 0 rgba(0,0,0,0.24), 0 17px 50px 0 rgba(0,0,0,0.19); !important;} #lp-pom-box-1017 {box-shadow: 0 12px 16px 0 rgba(0,0,0,0.24), 0 17px 50px 0 rgba(0,0,0,0.19); !important;} </style><style> .slider-btn.active { background: rgba(204,209,217,1) !important; } #lp-pom-box-683, #lp-pom-box-689 { position: relative !important; } .accordion { cursor: pointer; transition: 0.4s; padding: 0 32px; display: flex !important; justify-content: flex-end; align-items: center; } .accordion.active { border-radius: 10px 10px 0px 0px !important; } .content { overflow: hidden !important; max-height: 0; overflow: hidden; transition: max-height 0.2s ease-out; padding: 0 32px; border-radius: 0px 0px 10px 10px !important; } #lp-pom-block-681 { transition: height 0.2s ease-out; } .accordion:after { content: '+'; /* Unicode character for "plus" sign (+) */ display: flex; justify-content: center; align-items: center; border-radius: 100px; width: 28px; height: 28px; background-color: rgba(4,153,194,0.2); color: #0499C2; font-size: 14px; font-weight: 500; } .active:after { content: "-"; /* Unicode character for "minus" sign (-) */ } @media only screen and (min-width: 601px) { #lp-pom-block-681 { max-height: 1040px; } } @media only screen and (max-width: 600px) { #lp-pom-box-692 { position: relative !important } .accordion, .content { padding: 0 32px 0px 0px; } } </style><style> @font-face{ font-family:'Mona'; src: url('https://criteo-aws.s3.amazonaws.com/Mona-Sans-Black.ttf')format('truetype'); } @font-face{ font-family:'Graphik'; src: url('https://criteo-aws.s3.amazonaws.com/Graphik-Regular-Trial.otf')format('truetype'); } </style><link rel="preload" href="/assets/5941430b-df6b-46db-9877-4ecd6ff2fb8d/landing-page-hero.original.png?1714734631" as="image"><script src="https://code.jquery.com/jquery-3.4.1.min.js" integrity="sha256-CSXorXvZcTkaix6Yvo6HppcZGetbYMGWSFlBw8HfCJo=" crossorigin="anonymous"></script> <script>window.ub=window.ub||{};window.ub.visitorId="b489dd16-ed9c-4a02-bd91-daeb15a00bef";window.ub.routingStrategy="single";window.ub.contentRoutingStrategy="single";window.ub.domain={};</script> <script async src="/_ub/static/ts/786ffa188154a7a81202c5d108dc70f1e0214262.js"></script> <link rel="icon" type="image/x-icon" href="https://www.criteo.com/wp-content/themes/criteo2017/img/favicon.ico" /> <script src="https://code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script><script type="text/javascript"> window.addEventListener('load', function() {var iframe = document.getElementById('myiframe'); iframe.src = iframe.src + window.location.search; }); </script></head> <body class="lp-pom-body">  <noscript><iframe src='//www.googletagmanager.com/ns.html?id=GTM-M4Z343H' height='0' width='0' style='display:none;visibility:hidden'></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M4Z343H');</script>  <script type='text/javascript'>(function() { window.ub.googleTagManagerContainerId = 'GTM-M4Z343H'; }).call(this); </script> <div class="lp-element lp-pom-root" id="lp-pom-root"><div id="lp-pom-root-color-overlay"></div><div class="lp-positioned-content"><div class="lp-element lp-pom-text nlh" id="lp-pom-text-85"><p style="line-height: 48px;"><span style="font-size: 42px; line-height: 1em; font-family: Questrial; color: rgb(60, 61, 65); font-style: normal; font-weight: 400;"><strong>Frequently Asked Questions (collapsed)<br></strong></span></p></div><div class="lp-element lp-pom-box" id="lp-pom-box-590"><div id="lp-pom-box-590-color-overlay"></div><div class="lp-element lp-pom-box" id="lp-pom-box-591"><div id="lp-pom-box-591-color-overlay"></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-592"><p style="line-height: 38px;"><span style="font-size: 26px; line-height: 1em; font-family: Questrial; color: rgb(60, 61, 65); font-style: normal; font-weight: 400;"><span data-contrast="none" lang="EN-US">Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.</span></span><span style="font-size: 24px; line-height: 1em; font-family: Questrial; color: rgb(60, 61, 65); font-style: normal; font-weight: 400;"><strong><br></strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-593"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 1em; font-family: Questrial; color: rgb(96, 103, 113); font-style: normal; font-weight: 400;"><span data-contrast="none" lang="EN-US">- Raúl Ferrer, General Director of Okisam</span></span><span style="font-size: 20px; line-height: 1em; font-family: Questrial; color: rgb(60, 61, 65); font-style: normal; font-weight: 400;"><strong><br></strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-594"><p style="line-height: 42px;"><span style="font-size: 90px; line-height: 1em; font-family: "PT Serif"; color: rgb(96, 103, 113); font-style: normal; font-weight: 400;">“</span><span style="font-size: 36px; line-height: 1em; font-family: Questrial; color: rgb(60, 61, 65); font-style: normal; font-weight: 400;"><strong><br></strong></span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-595"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_104a01f000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_108k02u000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_10cu049000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_104a01f000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_108k02u000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/93ed170f-landingpage-partnerprogram-image042_10cu049000000000000028.png"></div></div></div></div><div class="lp-element lp-pom-box" id="lp-pom-box-661"><div id="lp-pom-box-661-color-overlay"></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-658"><p dir="ltr" style="line-height: 24px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><span style="color: rgb(4, 153, 194);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US">What is an Agency Partner</span></span></span></span><br></span></p></div><a class="lp-element lp-pom-button" id="lp-pom-button-705"><span class="label"><strong>+</strong></span></a></div><div class="lp-element lp-pom-box" id="lp-pom-box-667"><div id="lp-pom-box-667-color-overlay"></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-669"><p dir="ltr" style="line-height: 24px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><span style="color: rgb(4, 153, 194);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US">What are the benefits of Criteo Partners?</span></span></span></span><br></span></p></div><a class="lp-element lp-pom-button" id="lp-pom-button-706"><span class="label"><strong>+</strong></span></a></div><div class="lp-element lp-pom-box" id="lp-pom-box-672"><div id="lp-pom-box-672-color-overlay"></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-674"><p dir="ltr" style="line-height: 24px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><span style="color: rgb(4, 153, 194);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US">How can my agency qualify for Partner status?</span></span></span></span><br></span></p></div><a class="lp-element lp-pom-button" id="lp-pom-button-707"><span class="label"><strong>+</strong></span></a></div><div class="lp-element lp-pom-box" id="lp-pom-box-675"><div id="lp-pom-box-675-color-overlay"></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-677"><p dir="ltr" style="line-height: 24px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><span style="color: rgb(4, 153, 194);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US">What will I learn in the Certification Training Program?</span></span></span></span><br></span></p></div><a class="lp-element lp-pom-button" id="lp-pom-button-708"><span class="label"><strong>+</strong></span></a></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-991"><p style="line-height: 29px;"><span style="font-weight: 400; font-family: Questrial; font-size: 14px; color: rgb(255, 255, 255);"><strong>PRIVACY</strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-992"><p dir="ltr" style="line-height: 22px;"><span style="color: rgb(198, 202, 216);"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/">Privacy Policy</a></span></span></span></span></span></span><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)">   |   </span></span></span></span></span></span></span><span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/corporate-privacy-policy/">Website Privacy Policy</a>   |   </span></span></span></span></span></span><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/criteo-privacy-guidelines-for-clients-and-publisher-partners/">Guidelines for Clients and Publisher Partners</a>   |   </span></span></span></span></span></span><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/app.unbounce.com/variants/322023713/javascript%3ACookiebot.renew()">Cookie Management</a>   |   </span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/commerce-display-opt-in-opt-out/">Commerce Display Opt Out</a></span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><br></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-993"><p style="line-height: 29px;"><span style="font-weight: 400; font-family: Questrial; font-size: 14px; color: rgb(255, 255, 255);"><strong>LEGAL</strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-994"><p dir="ltr" style="line-height: 22px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span style="color: rgb(135, 162, 201);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/"></a></span></span></span></span></span></span></span><span style="color: rgb(198, 202, 216);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/terms-and-conditions/">Terms and Conditions</a> </span></span></span></span></span></span></span></span><span style="color: rgb(198, 202, 216);"><span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)">  |   </span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/publisher-terms-and-conditions/">Publisher Terms and Conditions</a> <span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)">  |   </span></span></span></span></span></span></span></span> </span></span></span></span></span></span><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/http/www.criteo.com/legal/">Legal Mentions</a> </span></span></span></span></span></span></span><span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)">  |   </span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/supply-partner-guidelines/">Supply Partner Guidelines</a>  <span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"> |   </span></span></span></span></span></span></span></span></span></span></span></span></span></span><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/advertising-guidelines/">Advertising Guidelines</a> </span></span></span></span></span></span></span><span style="font-size: 12px;"><span style="font-family: Questrial; font-weight: 400; font-style: normal;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)">  |   </span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/criteo-works-with-the-following-platforms/">Supported Platforms</a></span></span></span></span></span></span></span></span><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 18px;"><br></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-995"><p style="line-height: 29px;"><span style="font-weight: 400; font-family: Questrial; font-size: 14px; color: rgb(255, 255, 255);"><strong>PRODUCTS</strong></span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-999"><div class="lp-pom-image-container" style="overflow: hidden;"><a href="clkn/https/www.criteo.com/" target="_blank"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_104201p000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_108403e000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_10c6053000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_104a01s000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_108k03k000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/adc056df-criteo-logo-white_10cu05c000000000000028.png"></a></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1024"><p style="line-height: 58px;"><span style="font-weight: 400; font-family: Questrial; font-size: 50px;"><span style="color: rgb(61, 48, 48);"><strong><span style="font-style: normal;">Explore the <span style="background-color: rgb(232, 125, 76);">new digital media channels</span> making waves among agencies in the US and EMEA</span></strong></span></span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-1070"><div class="lp-pom-image-container" style="overflow: hidden;"><a href="clkn/https/www.criteo.com/" target="_blank"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_104701r000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_108e03i000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_10cl059000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_103q01k000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_107g034000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a0fd467d-criteo-logo-orange_10b604o000000000000028.png"></a></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1119"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_107u07v07u07u000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_10fo0fq0fo0fo000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_10ni0nl0ni0ni000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_107607a000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_10ec0ek000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/27fa1747-landing-page-hero_10li0lu000000000000028.png"></div></div><a class="lp-element lp-pom-button" id="lp-pom-button-1123" href="clkn/https/www2.criteo.com/l/126241/2024-05-31/85q3nk/126241/1717505015P7umeKBj/24_ROAS_Trap_Q2_RM_Report_FR.pdf" target="_blank" data-params="true"><span class="label">TÉLÉCHARGER LE RAPPORT GRATUIT</span></a><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1124"><p style="line-height: 26px;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px;">Le retail media est loin de se résumer au ROAS. </span><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px;">Nous répondons aux questions qui préoccupent les marques sur la valeur de leurs investissements retail media.</span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-1150"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_10bf07o00000000000001o.jpg" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_10mu0fc00000000000001o.jpg" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_10y90n000000000000001o.jpg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_107o05700000000000001o.jpg" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_10fc0ae00000000000001o.jpg" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/d69c2209-fr-cover-mockup_10n00fl00000000000001o.jpg"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1151"><p style="line-height: 45px; text-align: center;"><span style="font-weight: 700; font-family: "Open Sans"; font-size: 24px; color: rgb(42, 41, 116); background-color: rgba(255, 255, 255, 0);"><span style="font-style: normal;">Contenu du rapport</span></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1152"><p style="line-height: 26px; text-align: justify;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px;">Dans ce rapport, vous trouverez les résultats de plus de <strong><span style="color: rgb(61, 30, 253);">44 000 campagnes de retail media</span></strong> ainsi que les résultats d'enquêtes menées auprès de dirigeants de marques du monde entier sur ses avantages, comprenant :</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1153"><p><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px;">Les campagnes sont sans aucun doute incrémentales ;</span></p><p><span style="font-size: 16px;"><span style="font-style: normal;"><span style="font-weight: 400;"><span style="font-family: Open Sans;">Les consommateurs qui cliquent sur les annonces dépensent le plus ;</span></span></span></span></p><p><span style="font-size: 16px;"><span style="font-style: normal;"><span style="font-weight: 400;"><span style="font-family: Open Sans;">La publicité online portent ses fruits offline ;</span></span></span></span></p><p><span style="font-size: 16px;"><span style="font-style: normal;"><span style="font-weight: 400;"><span style="font-family: Open Sans;">Le retail media amène toujours de nouveaux consommateurs ;</span></span></span></span></p><p><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px;">Et bien plus encore...</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1165"><p style="line-height: 45px; text-align: center;"><span style="font-size: 36px; font-family: "Open Sans"; font-weight: 400; font-style: normal;"><strong><span style="color: rgb(42, 41, 116);">Pourquoi le retail media est-il primordial ?</span></strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1166"><p style="text-align: justify;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal;">Des modes de mesure variés permettent aux annonceurs d'identifier des points moins performants et de les réajuster en conséquence, garantissant ainsi une allocation efficace du budget.</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1167"><p style="text-align: justify;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal;">Prendre en considération les indicateurs full-funnel permet aux marques d'acquérir une compréhension plus globale de l'efficacité de leur campagne.</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1168"><p style="text-align: justify;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal;">Comprendre parfaitement les préférences du consommateur favorise la personnalisation des messages, le ciblage et les offres de produit, ce qui mène à une meilleure satisfaction client.</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1169"><p style="text-align: justify;"><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal;">Les indicateurs que sont la preuve sociale et la part des ventes aident les annonceurs à cultiver un sentiment positif envers la marque et à entretenir des relations durables avec la clientèle.</span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-1170"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/944323fa-icon-4.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/944323fa-icon-4.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1171"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7949ed6f-icon-2.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7949ed6f-icon-2.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1174"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/e3922cf3-icon-3.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/e3922cf3-icon-3.svg"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1190"><p><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 18px; color: rgb(255, 255, 255);">Découvrez les différents moyens pour mesurer votre réussite.</span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1193"><p style="line-height: 29px; text-align: center;"><span style="font-family: "Open Sans"; font-weight: 700; font-style: normal; font-size: 26px; color: rgb(255, 255, 255);">Le retail media a bien plus à offrir que le ROAS</span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-1195"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/83e5c8e6-icon-1.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/83e5c8e6-icon-1.svg"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1196"><p dir="ltr" style="line-height: 15px; text-align: center;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span style="color: rgb(135, 162, 201);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/"></a></span></span></span></span></span></span></span><span style="color: rgb(198, 202, 216);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a data-action="url" data-params="false" href="clkn/https/www.criteo.com/what-is-retargeting/" target="_self"></a></span></span></span></span></span></span></span></span><a data-action="url" data-params="true" href="clkn/https/www.criteo.com/platform/commerce-growth/" target="_blank"><span style="color: rgb(198, 202, 216);"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><u>Commerce Growth </u></span></span></span></span></span></span></span></span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1197"><p dir="ltr" style="line-height: 15px; text-align: center;"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span style="color: rgb(135, 162, 201);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a href="clkn/https/www.criteo.com/privacy/"></a></span></span></span></span></span></span></span><span style="color: rgb(198, 202, 216);"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><a data-action="url" data-params="false" href="clkn/https/www.criteo.com/what-is-retargeting/" target="_self"></a></span></span></span></span></span></span></span></span><a data-action="url" data-params="true" href="clkn/https/www.criteo.com/platform/commerce-max/" target="_blank"><span style="color: rgb(198, 202, 216);"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><u>Commerce Max</u></span></span></span></span></span></span></span></span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1220"><p style="line-height: 31px;"><span style="font-family: "Open Sans"; font-weight: 300; font-style: italic; font-size: 18px;">Pourquoi vos campagnes retail media rapportent sans doute plus que vous ne le pensez</span></p></div><div class="lp-element lp-pom-image" id="lp-pom-image-1243"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_1091047000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_10i208e000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_1000000000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_107k03i079037005005028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_10f40700ei06e00a00a028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/7b194506-le-piege-du-roas_10000000k408v00e00e028.png"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1252"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_1024024000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_1048048000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_106c06c000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_1017017000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_102e02e000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/22e9d395-blue-triangle_103l03l000000000000028.png"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1253"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_103x01h000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_107u02y000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_10br04f000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_102300s000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_104601k000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/6496da95-orange-triangle_106902c000000000000028.png"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1260"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_104901t000000000000028.png" data-src-desktop-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_108i03m000000000000028.png" data-src-desktop-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_10cr05f000000000000028.png" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_103f01g000000000000028.png" data-src-mobile-2x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_106u02w000000000000028.png" data-src-mobile-3x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/a85eb183-hor-triangle_10a904c000000000000028.png"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1272"><p><span style="font-size: 16px; color: rgb(61, 30, 253); font-family: "Open Sans"; font-weight: 400; font-style: normal;"><strong>Des informations détaillées</strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1273"><p><span style="font-size: 16px; font-family: "Open Sans"; font-weight: 400; font-style: normal; color: rgb(61, 30, 253);"><strong>Favoriser une croissance durable</strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1274"><p><span style="font-size: 16px; font-family: "Open Sans"; font-weight: 400; font-style: normal;"><strong><span style="color: rgb(61, 30, 253);">Opportunités d'optimisation</span></strong></span></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1275"><p><span style="font-family: "Open Sans"; font-weight: 400; font-style: normal; font-size: 16px; color: rgb(61, 30, 253);"><strong>Une meilleure expérience client</strong></span></p></div><a class="lp-element lp-pom-button" id="lp-pom-button-1276" href="clkn/https/www2.criteo.com/l/126241/2024-05-31/85q3nk/126241/1717505015P7umeKBj/24_ROAS_Trap_Q2_RM_Report_FR.pdf" target="_blank" data-params="true"><span class="label">TÉLÉCHARGER LE RAPPORT GRATUIT</span></a><a class="lp-element lp-pom-button" id="lp-pom-button-1278" href="clkn/https/www2.criteo.com/l/126241/2024-05-31/85q3nk/126241/1717505015P7umeKBj/24_ROAS_Trap_Q2_RM_Report_FR.pdf" target="_blank" data-params="true"><span class="label">À LIRE DÈS MAINTENANT</span></a><div class="lp-element lp-pom-image" id="lp-pom-image-1279"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1280"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1281"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1282"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg"></div></div><div class="lp-element lp-pom-image" id="lp-pom-image-1283"><div class="lp-pom-image-container" style="overflow: hidden;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt="" data-src-desktop-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg" data-src-mobile-1x="//d9hhrg4mnvzow.cloudfront.net/go.criteo.com/fr/the-roas-trap/220c32ec-bullet.svg"></div></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1284"><p dir="ltr" style="line-height: 15px; text-align: center;"><a data-action="url" data-params="true" href="clkn/https/www.criteo.com/platform/commerce-growth/" target="_blank"><span style="color: rgb(198, 202, 216);"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><u>Commerce Yield </u></span></span></span></span></span></span></span></span></a></p></div><div class="lp-element lp-pom-text nlh" id="lp-pom-text-1285"><p dir="ltr" style="line-height: 15px; text-align: center;"><a data-action="url" data-params="true" href="clkn/https/www.criteo.com/platform/commerce-growth/" target="_blank"><span style="color: rgb(198, 202, 216);"><span style="font-family: Questrial; font-weight: 400; font-style: normal; font-size: 12px;"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><span data-contrast="auto" lang="EN-US"><span data-ccp-parastyle="Normal (Web)"><u>Commerce Grid </u></span></span></span></span></span></span></span></span></a></p></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-14"><div id="lp-pom-block-14-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-37"><div id="lp-pom-block-37-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-596"><div id="lp-pom-block-596-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-33"><div id="lp-pom-block-33-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-84"><div id="lp-pom-block-84-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-1183"><div id="lp-pom-block-1183-color-overlay"></div><div class="lp-pom-block-content"></div></div><div class="lp-element lp-pom-block" id="lp-pom-block-990"><div id="lp-pom-block-990-color-overlay"></div><div class="lp-pom-block-content"></div></div></div> <script>(()=> { const obs = new IntersectionObserver( ents => {ents.forEach(e => { if (e.isIntersecting) { e.target.classList.add('ub-ani-play'); 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