CINXE.COM
Réussites
<!DOCTYPE html> <html lang="fr" dir="ltr" prefix="og: http://ogp.me/ns#" data-behavior="i18n" data-environment="prod" data-server-mode="publish" data-dc="p"> <head> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>Réussites</title> <meta name="description"/> <link rel="canonical" href="https://marketing.x.com/fr/success-stories"/> <meta property="og:url" content="https://marketing.x.com/fr/success-stories"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Réussites"/> <meta name="keywords"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:site" content="TwitterMktg"/> <link rel="alternate" hreflang="en" href="https://marketing.x.com/en/success-stories"/> <link rel="alternate" hreflang="es" href="https://marketing.x.com/es/success-stories"/> <link rel="alternate" hreflang="ar" href="https://marketing.x.com/ar/success-stories"/> <link rel="alternate" hreflang="fr" href="https://marketing.x.com/fr/success-stories"/> <link rel="alternate" hreflang="de" href="https://marketing.x.com/de/success-stories"/> <link rel="alternate" hreflang="ja" href="https://marketing.x.com/ja/success-stories"/> <link rel="alternate" hreflang="ko" href="https://marketing.x.com/ko/success-stories"/> <link rel="alternate" hreflang="pt" href="https://marketing.x.com/pt/success-stories"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://abs.twimg.com/favicons/twitter.3.ico" rel="shortcut icon" type="image/x-icon"/> <script type="application/json" id="analytics-settings">{"google":{"accounts":["UA-30775-89"],"options":{"displayAdvertisingFeatures":false,"trackerUrl":"https://g.twimg.com/googleanalytics/analytics.js"}},"scribe":{"scribeSectionWithImpression":false},"trackingPixel":{"pixel_ids":["nva5m"]},"bing":{}}</script> <script type="application/json" class="u14-data-layer" data-component="u14-data-layer" id="data-layer">{"page":{"pageId":"","pageKey":"fr-fr","pageName":"Réussites","pagePath":"/content/marketing-twitter/fr/success-stories","pageType":"content-page","pagePublishDate":"","language":"fr","geoRegion":"fr","category":{"tags":{"tagIDs":[],"tagNames":[]},"scribe":{"section":"success-stories","page":"marketing","element":"page"}},"attribute":{}}}</script> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/core.css.twhash.p.f.9722806dcfcf9c751bf180a9614374a2.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/legacy-colors.css.twhash.p.f.20fd26d638816cbce52d44904fc9c3c2.css" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/project.css.twhash.p.f.6f54c0626190460ac7421a5e9b2111e3.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/print.css.twhash.p.f.67de1c964d9398cbf614aab841910ad6.css" media="print" type="text/css"/> </head> <body class=" twtr-theme--blue page content-page page-- twtr-color-bg--white-neutral js-no-scroll atm-light " style="--theme-color: var(--blue-dark)" data-analytics-page="marketing" data-analytics-section="success-stories" data-analytics-component="success-stories" data-analytics-element="page"> <div style="--nav-height: var(--navbar-tall)"> <div id="twBearerToken" data-value="AAAAAAAAAAAAAAAAAAAAACHguwAAAAAAaSlT0G31NDEyg%2BSnBN5JuyKjMCU%3Dlhg0gv0nE7KKyiJNEAojQbn8Y3wJm1xidDK7VnKGBP4ByJwHPb" style="display:none"></div> <div id="twAuthenticationFlag" data-value="guest" style="display:none"></div> <div id="twGeoLocationRegion" data-value="other" style="display:none"></div> <div class="u01b__page-padding"></div> <div class="u01b js-twtr-nav u01b--white u01b--text-dark twtr-color-bg--white-neutral is-fixed"> <div class="twtr-container--wide"> <div class="twtr-grid"> <div class="twtr-col-12"> <div class="u01b__nav-content"> <a class="u01b__skip-nav-content" href="#twtr-main">Skip to main content</a> <div class="u01b__nav-home"> <div class="u01b__nav-controls"> <a class="u01b__logo twtr-scribe-clicks" href="https://marketing.x.com/fr" data-twtr-scribe-section="u01b-navigation" data-twtr-scribe-element="CP9V" data-twtr-scribe-component="twitter-logo-icon" aria-label="Marketing home"> <svg viewbox="0 0 1200 1227" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="u01b__icon-home"> <path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" /> </svg> <span class="u01b__home-link twtr-type--bold-24"> Marketing </span> </a> </div> </div> <div class="u01b__dynamic-nav" data-links-json="[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Insights","linkDisabled":false,"title":"Insights","path":"https://marketing.x.com/fr/insights"},{"isActive":true,"hasActiveChild":false,"children":[],"overviewTitle":"Success Stories","linkDisabled":false,"title":"Success Stories","path":"https://marketing.x.com/fr/success-stories"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Solutions","linkDisabled":false,"title":"Solutions","path":"https://marketing.x.com/fr/solutions"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Collections","linkDisabled":false,"title":"Collections","path":"https://marketing.x.com/fr/collections"}]" data-icon-chevron-right="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-arrow-left="<svg width="28px" height="28px" viewbox="0 0 28 28" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" focusable="false" role="none" class="twtr-icon u01b__icon-arrow-left"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"> <g transform="translate(-1216.000000, -298.000000)" stroke-width="2.25"> <g transform="translate(1200.000000, 282.000000)"> <g transform="translate(17.000000, 17.000000)"> <path d="M0.756410256,12.8589744 L25.7179487,12.8589744"></path> <path d="M13.2371795,25.3397436 L25.7179487,12.8589744"></path> <path d="M13.2371795,12.4807692 L25.3397436,0.378205128" transform="translate(19.288462, 6.429487) rotate(-90.000000) translate(-19.288462, -6.429487) "></path> </g> </g> </g> </g> </svg>" data-icon-chevron-down="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-close="<svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 24 24" style="enable-background:new 0 0 24 24;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md"> <g> <g> <defs> <rect id="SVGID_1_" x="-468" y="-1360" width="1440" height="3027" /> </defs> <clippath id="SVGID_2_"> <use xlink:href="#SVGID_1_" style="overflow:visible;" /> </clippath> </g> </g> <rect x="-468" y="-1360" class="st0" width="1440" height="3027" style="fill:rgb(0,0,0,0);stroke-width:3;stroke:rgb(0,0,0)" /> <path d="M13.4,12l5.8-5.8c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0L12,10.6L6.2,4.8c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4 l5.8,5.8l-5.8,5.8c-0.4,0.4-0.4,1,0,1.4c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3l5.8-5.8l5.8,5.8c0.2,0.2,0.5,0.3,0.7,0.3 s0.5-0.1,0.7-0.3c0.4-0.4,0.4-1,0-1.4L13.4,12z" /> </svg>" data-icon-search="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M22.06 19.94l-3.73-3.73C19.38 14.737 20 12.942 20 11c0-4.97-4.03-9-9-9s-9 4.03-9 9 4.03 9 9 9c1.943 0 3.738-.622 5.21-1.67l3.73 3.73c.292.294.676.44 1.06.44s.768-.146 1.06-.44c.586-.585.586-1.535 0-2.12zM11 17c-3.308 0-6-2.692-6-6s2.692-6 6-6 6 2.692 6 6-2.692 6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Marketing" data-search-placeholder="Rechercher" data-search-enabled="true" data-search-page="https://marketing.x.com/fr/search" data-search-query-key="q" data-search-query-type="?" data-scribe-element="CP9V" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="S'abonner" data-cta-link="https://marketing.x.com/emea/fr/subscribe.html?subscribe_cta=subscribe-header" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral marketing__header-banner-margin" id="twtr-main"> <div class="b04-image"> <div class="b04 "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/new-landing-mastheads/mtc-mobile-750x928-success-stories.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/new-landing-mastheads/mtc-banner-header-2400x400-success-stories.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2400 400%22%3E%3C/svg%3E" width="2400" height="400" data-src="/content/dam/marketing-twitter/na/en/new-landing-mastheads/mtc-banner-header-2400x400-success-stories.jpg.twimg.1920.jpg" alt="Success Stories" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-50r twtr-color--gray-900 twtr-component-space--md"> <h1><span style="color: rgb(12,20,26);"><span class="twtr-type--bold-600">Success stories présentées</span></span></h1> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 twtr-order-0-xs twtr-order-0-md none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <a href="https://marketing.twitter.com/fr/success-stories/comment-louis-vuitton-a-su-susciter-une-vague-de-hype-creative-pour-le-lancement-de-sa-nouvelle-collaboration-avec-yayoi-kusama" target="_blank" class="b04__image-link" rel="noopener"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/fr/success-stories/bestoftweets/q2-2023/headerbotQ223.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/fr/success-stories/bestoftweets/q2-2023/headerbotQ223.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2000 1125%22%3E%3C/svg%3E" width="2000" height="1125" data-src="/content/dam/marketing-twitter/emea/fr/success-stories/bestoftweets/q2-2023/headerbotQ223.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </a> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-5 twtr-offset-1-md twtr-order-2-xs twtr-order-2-md none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--medium " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5H34"> <p><b>Success Stories</b></p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--0 twtr-type--roman-50r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r"><span class="twtr-color--gray-0"><span class="twtr-color--black">#BestofTweets : les campagnes qui se sont démarquées ces derniers mois sur Twitter</span></span></span></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-jumbo twtr-btn-color--tertiary-blue twtr-btn__icon--right twtr-scribe-clicks" href="https://marketing.twitter.com/fr/success-stories/bestoftweets-les-campagnes-qui-se-sont-demarquees-au-printemps-2023-sur-twitter" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="QI99" data-twtr-scribe-component="lire-l-article" data-text="Lire l'article"> <!--/* Button text --> Lire l'article <svg width="20px" height="20px" viewbox="0 0 20 20" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <title>bracket@1x</title> <g id="bracket" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Group-2-Copy" transform="translate(10.000000, 10.000000) rotate(-90.000000) translate(-10.000000, -10.000000) "> <g id="Group-2"> <rect id="Rectangle" x="0" y="0" width="20" height="20"></rect> <polyline id="Path-2" stroke="#1DA1F2" stroke-linecap="round" stroke-linejoin="round" points="6 8 10 12 14 8"></polyline> </g> </g> </g> </svg> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c04-article-card-grid twtr-component--last twtr-component"> <div class="c04" data-chevron-svg="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="c04__pagination-chevron"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z" /> </svg>" data-exclude="/content/marketing-twitter/fr/success-stories" data-card-size="b23--height-md" data-drop-shadow="false" data-link-target="false" data-image-animated="true" data-card-type="article-card" data-path="/content/marketing-twitter/fr/success-stories" data-limit="9" data-all-tags="["marketing-twitter:content"]" data-hide-image="false" data-hide-eyebrow="false" data-hide-title="false" data-hide-subtitle="false" data-hide-cta="true" data-filters="{"dropdowns":[{"placeholder":"Filtrer par industrie","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/industry","title":"Industrie","children":[{"id":"marketing-twitter:content/industry/alcohol","title":"Alcool"},{"id":"marketing-twitter:content/industry/automotive","title":"Automobile"},{"id":"marketing-twitter:content/industry/b2c","title":"B2C"},{"id":"marketing-twitter:content/industry/b2b","title":"B2B"},{"id":"marketing-twitter:content/industry/cpg","title":"PGC"},{"id":"marketing-twitter:content/industry/education","title":"Éducation"},{"id":"marketing-twitter:content/industry/dining-restaurants","title":"Restaurants"},{"id":"marketing-twitter:content/industry/financial-services","title":"Services financiers"},{"id":"marketing-twitter:content/industry/government-and-politics","title":"Gouvernement et politique"},{"id":"marketing-twitter:content/industry/healthcare-pharma","title":"Santé et industrie pharmaceutique"},{"id":"marketing-twitter:content/industry/manufacturing-industries","title":"Industries manufacturières"},{"id":"marketing-twitter:content/industry/media-entertainment","title":"Médias et divertissement"},{"id":"marketing-twitter:content/industry/mobile-apps","title":"Entreprises mobile-first"},{"id":"marketing-twitter:content/industry/nonprofit-organisations","title":"Organisations à but non lucratif"},{"id":"marketing-twitter:content/industry/professional-services","title":"Services professionnels"},{"id":"marketing-twitter:content/industry/retail","title":"Commerce"},{"id":"marketing-twitter:content/industry/telecommunications","title":"Télécommunications"},{"id":"marketing-twitter:content/industry/travel-leisure","title":"Voyage et loisirs"},{"id":"marketing-twitter:content/industry/transportation","title":"Transports"},{"id":"marketing-twitter:content/industry/banking","title":"Banking"},{"id":"marketing-twitter:content/industry/fashion","title":"Fashion"},{"id":"marketing-twitter:content/industry/foods-drinks","title":"Foods \u0026 Drinks"}]}},{"placeholder":"Filtrer par objectif marketing","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/marketing-objective","title":"Objectif marketing","children":[{"id":"marketing-twitter:content/marketing-objective/drive-performance","title":"Améliorer les performances"},{"id":"marketing-twitter:content/marketing-objective/create-engagement","title":"Générer l\u0027engagement"},{"id":"marketing-twitter:content/marketing-objective/measure-results","title":"Mesurer les résultats"},{"id":"marketing-twitter:content/marketing-objective/learning-to-fly","title":"Volez de vos propres ailes"},{"id":"marketing-twitter:content/marketing-objective/power-of-video","title":"L\u0027efficacité de la vidéo"}]}}]}" data-dropdowns="[{"placeholder":"Filtrer par industrie","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/industry","title":"Industrie","children":[{"id":"marketing-twitter:content/industry/alcohol","title":"Alcool"},{"id":"marketing-twitter:content/industry/automotive","title":"Automobile"},{"id":"marketing-twitter:content/industry/b2c","title":"B2C"},{"id":"marketing-twitter:content/industry/b2b","title":"B2B"},{"id":"marketing-twitter:content/industry/cpg","title":"PGC"},{"id":"marketing-twitter:content/industry/education","title":"Éducation"},{"id":"marketing-twitter:content/industry/dining-restaurants","title":"Restaurants"},{"id":"marketing-twitter:content/industry/financial-services","title":"Services financiers"},{"id":"marketing-twitter:content/industry/government-and-politics","title":"Gouvernement et politique"},{"id":"marketing-twitter:content/industry/healthcare-pharma","title":"Santé et industrie pharmaceutique"},{"id":"marketing-twitter:content/industry/manufacturing-industries","title":"Industries manufacturières"},{"id":"marketing-twitter:content/industry/media-entertainment","title":"Médias et divertissement"},{"id":"marketing-twitter:content/industry/mobile-apps","title":"Entreprises mobile-first"},{"id":"marketing-twitter:content/industry/nonprofit-organisations","title":"Organisations à but non lucratif"},{"id":"marketing-twitter:content/industry/professional-services","title":"Services professionnels"},{"id":"marketing-twitter:content/industry/retail","title":"Commerce"},{"id":"marketing-twitter:content/industry/telecommunications","title":"Télécommunications"},{"id":"marketing-twitter:content/industry/travel-leisure","title":"Voyage et loisirs"},{"id":"marketing-twitter:content/industry/transportation","title":"Transports"},{"id":"marketing-twitter:content/industry/banking","title":"Banking"},{"id":"marketing-twitter:content/industry/fashion","title":"Fashion"},{"id":"marketing-twitter:content/industry/foods-drinks","title":"Foods \u0026 Drinks"}]}},{"placeholder":"Filtrer par objectif marketing","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/marketing-objective","title":"Objectif marketing","children":[{"id":"marketing-twitter:content/marketing-objective/drive-performance","title":"Améliorer les performances"},{"id":"marketing-twitter:content/marketing-objective/create-engagement","title":"Générer l\u0027engagement"},{"id":"marketing-twitter:content/marketing-objective/measure-results","title":"Mesurer les résultats"},{"id":"marketing-twitter:content/marketing-objective/learning-to-fly","title":"Volez de vos propres ailes"},{"id":"marketing-twitter:content/marketing-objective/power-of-video","title":"L\u0027efficacité de la vidéo"}]}}]" data-pagination="loadMore" data-search-enabled="false" data-sort-enabled="false" data-placeholder-position="inside"> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div> <div class="ct01_columns ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-900 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 none "> <div class="ct01__wrapper "> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component--last twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--0 twtr-color--gray-700 twtr-component-space--md"> <p><span class="twtr-type--bold-500r"><span class="twtr-color--gray-0">Toute l'actualité marketing de X.</span></span></p> <p><span class="twtr-type--bold-500r"><span class="twtr-color--blue-400">Directement dans votre boîte mail.</span></span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 none "> <div class="ct01__wrapper "> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://marketing.twitter.com/fr/subscribe?subscribe_cta=subscribe-footer.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="WO9C" data-twtr-scribe-component="s-abonner" data-text="S'abonner"> <!--/* Button text --> S'abonner </a> </div> </div> </div> </div> </div> </div> </div> </div> <footer class="u02 twtr-background--gray-900"> <div class="twtr-container"> <div class="u02__wrapper"> <div class="u02__row u02__network-map"> <div class="twtr-grid u02__twtr-grid"> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Plateforme X <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://x.com/" title="X.com" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="x-com" rel="noopener"> X.com </a> </li> <li class="u02__link-item"> <a href="https://status.twitterstat.us/" title="Statut" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="statut" rel="noopener"> Statut </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/resources/accessibility" title="Accessibilité" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="accessibilit-" rel="noopener"> Accessibilité </a> </li> <li class="u02__link-item"> <a href="https://publish.x.com" title="Intégrer un post" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="int-grer-un-post" rel="noopener"> Intégrer un post </a> </li> <li class="u02__link-item"> <a href="https://privacy.x.com/" title="Centre de confidentialité" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="centre-de-confidentialit-" rel="noopener"> Centre de confidentialité </a> </li> <li class="u02__link-item"> <a href="https://transparency.x.com/" title="Centre de transparence" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="centre-de-transparence" rel="noopener"> Centre de transparence </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/using-x/download-the-x-app" title="Téléchargez l'application X" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="t-l-chargez-l-application-x" rel="noopener"> Téléchargez l'application X </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> X Corp. <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://about.x.com/en/who-we-are/our-company.html" title="À propos de l'entreprise" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="-propos-de-l-entreprise" rel="noopener"> À propos de l'entreprise </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/" title="Actualités" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="actualit-s" rel="noopener"> Actualités </a> </li> <li class="u02__link-item"> <a href="https://about.x.com/en/who-we-are/brand-toolkit.html" title="Kit de ressources de la marque" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="kit-de-ressources-de-la-marque" rel="noopener"> Kit de ressources de la marque </a> </li> <li class="u02__link-item"> <a href="https://careers.x.com/" title="Offres d'emploi et stages" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="offres-d-emploi-et-stages" rel="noopener"> Offres d'emploi et stages </a> </li> <li class="u02__link-item"> <a href="https://investor.twitterinc.com/" title="Investisseurs" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="investisseurs" rel="noopener"> Investisseurs </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Assistance <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://help.x.com/" title="Centre d'assistance" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="centre-d-assistance" rel="noopener"> Centre d'assistance </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/using-twitter" title="Utiliser X" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="utiliser-x" rel="noopener"> Utiliser X </a> </li> <li class="u02__link-item"> <a href="https://create.x.com/" title="X pour les créateurs" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="x-pour-les-cr-ateurs" rel="noopener"> X pour les créateurs </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/en/help.html" title="Centre d'assistance des Publicités" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="centre-d-assistance-des-publicit-s" rel="noopener"> Centre d'assistance des Publicités </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/managing-your-account" title="Gérer votre compte" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="g-rer-votre-compte" rel="noopener"> Gérer votre compte </a> </li> <li class="u02__link-item"> <a href="https://preferencecenter.x.com/" title="Centre de préférences en matière d'email" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="centre-de-pr-f-rences-en-mati-re-d-email" rel="noopener"> Centre de préférences en matière d'email </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/rules-and-policies" title="Règles et politiques" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="r-gles-et-politiques" rel="noopener"> Règles et politiques </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/fr/forms.html" title="Nous contacter" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="nous-contacter" rel="noopener"> Nous contacter </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Ressources pour les développeurs <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://developer.x.com/en" title="Accueil Développeurs" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="accueil-d-veloppeurs" rel="noopener"> Accueil Développeurs </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/docs" title="Documentation" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="documentation" rel="noopener"> Documentation </a> </li> <li class="u02__link-item"> <a href="https://twittercommunity.com/" title="Forums" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="forums" rel="noopener"> Forums </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/community" title="Communautés" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="communaut-s" rel="noopener"> Communautés </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/developer/" title="Blog Développeurs" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="blog-d-veloppeurs" rel="noopener"> Blog Développeurs </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/engineering/en_us.html" title="Blog Ingénierie" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="blog-ing-nierie" rel="noopener"> Blog Ingénierie </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/more/developer-terms" title="Conditions Développeurs" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="conditions-d-veloppeurs" rel="noopener"> Conditions Développeurs </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Ressources pour les entreprises <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://business.x.com/en/advertising.html" title="Publicité" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="publicit-" rel="noopener"> Publicité </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/" title="X pour les professionnels" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="x-pour-les-professionnels" rel="noopener"> X pour les professionnels </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/en/resources.html" title="Ressources et guides" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="ressources-et-guides" rel="noopener"> Ressources et guides </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/" title="X pour les marketeurs" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="x-pour-les-marketeurs"> X pour les marketeurs </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/en/insights" title="Insights marketing" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="insights-marketing"> Insights marketing </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/en/success-stories" title="Inspiration pour les marques" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="inspiration-pour-les-marques"> Inspiration pour les marques </a> </li> <li class="u02__link-item"> <a href="https://www.xadsacademy.com/sl/5c3e29ed" title="X Ads Academy" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="x-ads-academy" rel="noopener"> X Ads Academy </a> </li> </ul> </div> </div> </div> <div class="u02__row u02__legal"> <div class="twtr-grid u02__twtr-grid u02__bottom-container"> <div class="u02__column u02__column--bottom"> <span class="u02__column-footnote twtr-type--roman-14 twtr-color--gray-0 is-opaque"> © 2025 X Corp. </span> </div> <div class="u02__column u02__column--bottom"> <a href="https://help.x.com/rules-and-policies/twitter-cookies" title="Cookies" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="cookies" rel="noopener"> Cookies </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://x.com/privacy" title="Confidentialité" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="confidentialit-" rel="noopener"> Confidentialité </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://x.com/tos" title="Conditions d'utilisation" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="KOP2" data-twtr-scribe-component="conditions-d-utilisation" rel="noopener"> Conditions d'utilisation </a> </div> <div class="u02__column u02__column--bottom"> <div class="u03"> <button class="u03__current-region js-open twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover" aria-label="Select Region" type="button"> Français <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm twtr-color-fill--white-neutral has-hover"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </button> <div class="u03__modal twtr-color-bg--blue-extra-dark" role="dialog" aria-label="Select language" aria-modal="true"> <button type='button' class="u03__close-button js-close" aria-label="close"> <span class="twtr-hidden--xs twtr-hidden--sm"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z" /> </svg></span> <span class="twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z" /> </svg></span> </button> <!-- From accessibility standpoint close button goes first, logo should be second when displayed, as close button is always displayed in all views (desktop and mobile). --> <a href="https://marketing.x.com/fr" class="u03__brand"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="u03__brand-icon twtr-icon--base twtr-color-fill--white-neutral"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z" /> </svg> <span class="u03__site-name twtr-type--bold-16 twtr-color--gray-0">Marketing</span> </a> <div class="u03__region-list-container"> <div class="twtr-container"> <ul class="u03__region-list twtr-grid" data-choose-text="Choisissez une région" data-back-text="Retour"> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/en/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> English - North America </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/es/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> Español - América Latina </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ar/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> تسويق </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/fr/success-stories" class="twtr-color--blue-light u03__region-list-item--underline twtr-type--bold-24 has-hover u03__region-link" aria-current="page"> Français </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/de/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> German </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ja/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> 日本語 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ko/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> 한국어 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/pt/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> Português - Brasil </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer> <div class="m04-dynamic-data"> <script type="application/json" id="data-layer" data-component="m04-dynamic-data-layer"> {"datalayer":{"page":{"pageId":"","pageKey":"fr-fr","pageType":"content-page","pageLanguageCode":"fr","pageRegionCode":"fr","tagNames":[],"tagIDs":[]}}} </script> </div> </div> <div id="page-props" data-privacy-config="enabled" data-page-title="Réussites" data-page-path="/content/marketing-twitter/fr/success-stories"> </div> <script type="text/javascript" src="https://platform.twitter.com/widgets.js"></script> <script type="text/javascript" src="/etc/designs/marketing2-twitter/public/js/core.js.twhash.p.f.c0a06ce3def1bf9035729fcf1b100bd4.js"></script> <script type="text/javascript" src="/etc/designs/marketing2-twitter/public/js/project.js.twhash.p.f.5a7ed5db9ce763ac9f207ba6468e4d0b.js"></script> <div id="u12" class="u12-data-protection-notice"> <div class="u12-data-protection-notice__item u12-data-protection-notice__item--b is-hidden"> <div class="u12b-opt-in" id="u12b" data-cname="twtr_pixel_opt_in"> <div class="u12b-opt-in__item u12-data-protection-notice__notice"> <div class="u12b-opt-in__content"> <div class="u12b-opt-in__copy"> <p class="mtc-font twtr-font"> <b>Quelqu'un a dit… cookies ?</b><br /><br /> X et ses partenaires utilisent des cookies pour vous fournir des services de meilleure qualité, plus sûrs et pour soutenir notre entreprise. Certains cookies sont nécessaires pour utiliser nos services, les améliorer et s'assurer qu'ils fonctionnent correctement. <a href="https://help.twitter.com/rules-and-policies/twitter-cookies" target="_blank" rel="noopener">En savoir plus sur vos choix</a>. </p> </div> <div class="u12b-opt-in__choice twtr-scribe-clicks-within"> <ul class="u12b-opt-in__choice-list"> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-blue u12b-opt-in__button--accept mtc-font twtr-font js-accept twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="YMPC" data-twtr-scribe-component="data-protection-notice"> Accepter tous les cookies </button> </li> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-naked u12b-opt-in__button--decline mtc-font twtr-font js-decline twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="YMPC" data-twtr-scribe-component="data-protection-notice"> Refuser les cookies non nécessaires </button> </li> </ul> </div> </div> </div> </div> </div> </div> <div id="gtag" data-gtag-csv="G-FZ8G0T1V74"></div> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.p.cl.8d93205985d36dea4268f79e373e2b02.css" type="text/css"> <script src="/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.p.cl.6e7bf832b5adc4162fc58b1b629a7c6c.js"></script> <script src="/etc/designs/boilerplate-twitter/clientlibs-refsource.min.twhash.p.cl.7130200325ea3a5900605ca508f725b9.js"></script> </div> </body> </html>