Issues for Sep-Oct 2017

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"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142402/how-kale-became-cool"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/11/59f9ae07c055a.jpg" alt="How kale became cool"/></a></div> </figure>  <h2 data-layout="story" data-id="1142402" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142402/how-kale-became-cool" class="story__link"><strong>How kale became cool</strong></a></h2>  <div class="story__excerpt ">The enduring appeal of food on social media. </div> </article>   <article class="box story py-2" data-id="1142397" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142397/the-instagrammability-factor"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/10/59ed7e4c197e8.jpg" alt="The Instagrammability factor"/></a></div> </figure>  <h2 data-layout="story" data-id="1142397" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142397/the-instagrammability-factor" class="story__link"><strong>The Instagrammability factor</strong></a></h2>  <div class="story__excerpt ">How brands can capitalise on Millennial travel behaviour patterns. </div> </article>  <span class="badge size-three px-1">Home</span>  <article class="box story py-2" data-id="1142380" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142380/are-you-a-selfie-groupie"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c9370fb5a98.jpg" alt="Are you a selfie groupie?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142380" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142380/are-you-a-selfie-groupie" class="story__link"><strong>Are you a selfie groupie?</strong></a></h2>  <div class="story__excerpt ">With their dual selfie camera smartphones – F3 Plus and F3 – OPPO has started to aggressively market itself in Pakistan </div> </article>  <span class="badge size-three px-1">Recent</span>  <article class="box story py-2" data-id="1142389" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/10/59eec93f0692c.jpg" alt="The era of brand activism"/></a></div> </figure>  <h2 data-layout="story" data-id="1142389" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism" class="story__link"><strong>The era of brand activism</strong></a></h2>  <div class="story__excerpt ">How effective are brands in implementing their activism-based initiatives? </div> </article>  <span class="badge size-three px-1">Campaigns</span>  <article class="box story py-2" data-id="1142374" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142374/blue-band-takes-a-position"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c719d2238dd.jpg" alt="Blue Band takes a position"/></a></div> </figure>  <h2 data-layout="story" data-id="1142374" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142374/blue-band-takes-a-position" class="story__link"><strong>Blue Band takes a position</strong></a></h2>  <div class="story__excerpt ">Blue Band's new campaign aims to create awareness and change the stereotypes surrounding children with disabilities. </div> </article>   <article class="box story py-2" data-id="1142378" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142378/colgates-magical-space-adventure"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c934197fabd.jpg" alt="Colgate’s magical space adventure"/></a></div> </figure>  <h2 data-layout="story" data-id="1142378" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142378/colgates-magical-space-adventure" class="story__link"><strong>Colgate’s magical space adventure</strong></a></h2>  <div class="story__excerpt ">Colgate-Palmolive's Magical Space Adventures aims to develop motor skills among children and increase their creativity. </div> </article>   <article class="box story py-2" data-id="1142377" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142377/for-the-love-of-meat-one"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c9327bb11e2.jpg?r=20940303" alt="For the love of Meat One"/></a></div> </figure>  <h2 data-layout="story" data-id="1142377" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142377/for-the-love-of-meat-one" class="story__link"><strong>For the love of Meat One</strong></a></h2>  <div class="story__excerpt ">Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand. </div> </article>  <span class="badge size-three px-1">People</span>  <article class="box story py-2" data-id="1142396" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59cbe835690f1.jpg" alt="A journey of a thousand smiles"/></a></div> </figure>  <h2 data-layout="story" data-id="1142396" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142396/a-journey-of-a-thousand-smiles" class="story__link"><strong>A journey of a thousand smiles</strong></a></h2>  <div class="story__excerpt ">Masarrat Misbah – beautician, entrepreneur and philanthropist – in profile </div> </article>  <span class="badge size-three px-1">Launches</span>  <article class="box story py-2" data-id="1142373" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142373/sunridge-launches-into-atta"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/10/59db14f45b8fa.jpg" alt="Sunridge launches into atta"/></a></div> </figure>  <h2 data-layout="story" data-id="1142373" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142373/sunridge-launches-into-atta" class="story__link"><strong>Sunridge launches into atta</strong></a></h2>  <div class="story__excerpt ">Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour. </div> </article>   <article class="box story py-2" data-id="1142372" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142372/fauji-launches-must-have-juices"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/10/59d70afbdde5b.jpg" alt="Fauji launches ‘Must-have’ juices"/></a></div> </figure>  <h2 data-layout="story" data-id="1142372" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142372/fauji-launches-must-have-juices" class="story__link"><strong>Fauji launches ‘Must-have’ juices</strong></a></h2>  <div class="story__excerpt ">Must has all the right ingredients for a successful brand; this includes a catchy, easy-to-remember name. </div> </article>   <article class="box story py-2" data-id="1142371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c7183599148.jpg" alt="SalamAir flies Pakistan’s skies"/></a></div> </figure>  <h2 data-layout="story" data-id="1142371" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies" class="story__link"><strong>SalamAir flies Pakistan’s skies</strong></a></h2>  <div class="story__excerpt ">SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects. </div> </article>  <span class="badge size-three px-1">Campaign Watch</span>  <article class="box story py-2" data-id="1142386" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/10/59d4b1f746263.jpg" alt="Five recent campaigns that created a buzz"/></a></div> </figure>  <h2 data-layout="story" data-id="1142386" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz" class="story__link"><strong>Five recent campaigns that created a buzz</strong></a></h2>  <div class="story__excerpt ">The Creative Director of Manhattan Communications reviews five recent local campaigns. </div> </article>  <span class="badge size-three px-1">Television</span>  <article class="box story py-2" data-id="1142404" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142404/piggybacking-on-patriotism"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59cc49b33ec86.jpg" alt="Piggybacking on patriotism"/></a></div> </figure>  <h2 data-layout="story" data-id="1142404" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142404/piggybacking-on-patriotism" class="story__link"><strong>Piggybacking on patriotism</strong></a></h2>  <div class="story__excerpt ">As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity. </div> </article>  <span class="badge size-three px-1">Print</span>  <article class="box story py-2" data-id="1142394" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142394/celebrating-independence-the-dawn-way"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59cc8dc5e3862.jpg?r=78369702" alt="Celebrating Independence – the DAWN way"/></a></div> </figure>  <h2 data-layout="story" data-id="1142394" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142394/celebrating-independence-the-dawn-way" class="story__link"><strong>Celebrating Independence – the DAWN way</strong></a></h2>  <div class="story__excerpt ">DAWN’s first-of-its-kind popular history project in Pakistan. </div> </article>  <span class="badge size-three px-1">Brands</span>  <article class="box story py-2" data-id="1142379" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142379/alibaba-comes-to-pakistan"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c9357992024.jpg" alt="Alibaba comes to Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1142379" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142379/alibaba-comes-to-pakistan" class="story__link"><strong>Alibaba comes to Pakistan</strong></a></h2>  <div class="story__excerpt ">The pros and cons of Alibaba’s entry into Pakistan. </div> </article>  <span class="badge size-three px-1">Transitions</span>  <article class="box story py-2" data-id="1142387" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142387/the-partner-with-the-ship-adil-k-mirza-1968-2017"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c9e4893652c.jpg" alt="The partner with the ship – Adil K. Mirza (1968-2017)"/></a></div> </figure>  <h2 data-layout="story" data-id="1142387" class="story__title size-six "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142387/the-partner-with-the-ship-adil-k-mirza-1968-2017" class="story__link"><strong>The partner with the ship – Adil K. Mirza (1968-2017)</strong></a></h2>  <div class="story__excerpt ">A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership </div> </article>   </div> </div> </div> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20171103230448im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1141751" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/02/58995e096b6ff.jpg" alt="Why Shah Rukh Khan is a better marketer than an actor"/></a></div> </figure>  <h2 data-layout="story" data-id="1141751" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor" class="story__link"><strong>Why Shah Rukh Khan is a better marketer than an actor</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141624" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141624/shes-not-buying-it"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2016/12/585968929086b.jpg" alt="She’s not buying it"/></a></div> </figure>  <h2 data-layout="story" data-id="1141624" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141624/shes-not-buying-it" class="story__link"><strong>She’s not buying it</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141379" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141379/cementing-growth-prospects-for-pakistans-cement-industry"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2016/02/56c4183af0e12.jpg" alt="Cementing growth – Prospects for Pakistan&#39;s cement industry"/></a></div> </figure>  <h2 data-layout="story" data-id="1141379" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141379/cementing-growth-prospects-for-pakistans-cement-industry" class="story__link"><strong>Cementing growth – Prospects for Pakistan's cement industry</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2017/09/59c7183599148.jpg" alt="SalamAir flies Pakistan’s skies"/></a></div> </figure>  <h2 data-layout="story" data-id="1142371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies" class="story__link"><strong>SalamAir flies Pakistan’s skies</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141464" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141464/the-good-mother"><img src="https://web.archive.org/web/20171103230448im_/http://i.dawn.com/thumbnail/2016/05/573461186d152.jpg" alt="The Good Mother"/></a></div> </figure>  <h2 data-layout="story" data-id="1141464" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141464/the-good-mother" class="story__link">The Good Mother</a></h2> </article>  </div> </div> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-8944080"> </div> </div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center text--300 pb-4"><a 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href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142500" data-layout="story">  <h2 data-layout="story" data-id="1142500" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards" class="story__link"><strong>Mediators Win Big At IPRA Golden World Awards</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="stroy__link">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142458" data-layout="story">  <h2 data-layout="story" data-id="1142458" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171103230448/http://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> </article>  <p class="text-center m-0 pb-2"> <span class="badge size-three theme--cream-light badge--readmore p-2"><a title="View More" 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Issues for Sep-Oct 2017 - Aurora