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Immediate and Macmillan Cancer Support subvert the traditional view of a coffee morning - Immediate
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4.96163H91.0593V23.995H96.0176V4.96038H99.9875V0.00751762H87.0982V4.96038V4.96163ZM112 4.96163V0.00626468H102.642L101.252 0.00751762V23.9937H111.999V19.0359H106.21V14.4601H110.744V9.51731H106.21V4.96163H111.999H112Z" fill="white"></path></svg><span class="sr-only">Home</span></a></nav></div><!--]--><div><!--[--><!--]--></div></header><div class="mt-[100px] lg:mt-[120px] max-w-screen-2xl mx-auto text-left w-full 2xl:px-0 xl:px-[98px]"><!--[--><!--]--></div><main class="max-w-screen-2xl mx-auto my-8 text-center w-full"><!--[--><!--[--><div><div><div><div class="card-w-shadow rounded-[10px] grid overflow-hidden"><div class="grid gap-6 lg:gap-0"><!----><picture><!----><source srcset="https://immediateprd.wpengine.com/wp-content/uploads/2024/02/Macmillan-1440x810.png" media="(min-width: 500px)"><img srcset="https://immediateprd.wpengine.com/wp-content/uploads/2024/02/Macmillan-375x211.png 1x, https://immediateprd.wpengine.com/wp-content/uploads/2024/02/Macmillan-750x422.png 2x" alt="" title="Macmillan Coffee Morning" class="w-full h-full aspect-[1440/810] object-cover" loading="lazy"></picture><!----><!----></div><!----></div><!----></div></div></div><div><div><div class="grid gap-[26px] px-6 lg:gap-8 my-8 xl:px-[98px]"><h2 class="text-xl lg:text-h3 text-w-underline text-left font-bold lg:max-w-[880px]">Immediate and Macmillan Cancer Support subvert the traditional view of a coffee morning</h2><div class="grid gap-6"><div class="max-w-prose mx-auto prose wysiwyg text-left text-base !mx-0 lg:max-w-[880px] lg:text-lg"><!--[--><div><p><strong>Wednesday 9 August, 2023</strong></p> <p>Immediate Media, owner and publisher of BBC Good Food, today announces a playful, disruptive campaign inspiring foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.</p> <p>No doilies, cake stands or silverware are in sight in the multi-platform campaign. This year Macmillan Cancer Support are asking people to come together with a simple idea, Let’s do Coffee, and Immediate are driving their audiences to find out about Macmillan Coffee Morning and sign up to host their own event.</p> <p>It features a bespoke campaign hub with recipes and video content including young women footballers enjoying focaccia after the football, allotment gardeners getting together over gallettes and a choir enjoying cardamom cookies.</p> <p>The partnership sits across Immediate’s market-leading food portfolio on BBC Good Food, olive, delicious. It also features content on RadioTimes, BBC Gardeners’ World and MadeForMums, including print advertorials, podcast sponsorship, newsletter and social media content. Display ads will further amplify the content. It is expected to reach a total audience of 8.7 million.</p> <p>Immediate’s award-winning content studio, Imagine, has overseen the creative development and execution of the campaign, including video content and imagery.</p> </div><!--]--></div><!----></div></div></div></div><div><div><div class="py-8 grid gap-8 md:py-12 md:grid-cols-8 md:items-center xl:py-[80px] xl:grid-cols-12 card-w-shadow rounded-[10px]"><div class="xl:gap-y-12 grid md:col-span-5 md:gap-y-8 xl:col-span-7"><div class="px-6 md:pl-[94px] grid gap-[18px] md:gap-8 md:pr-0 xl:gap-y-[53px]"><!----><div class="max-w-prose mx-auto prose wysiwyg text-lg text-left text-text-primary grid auto-rows-min gap-[10px] md:gap-6"><!--[--><div><p>“We’re thrilled to be partnering with MacmillanCancer Support on this important campaign, disrupting the traditional view of a Coffee Morning. Immediate has a strong and engaged audience of women 35+ which is Macmillan’s target audience. The trust they have in brands like Good Food is second to none, which makes it the perfect home for this campaign. With these inspirational, yet achievable recipes, we want to show people that they don’t need to be the next Mary Berry or hire the local village hall to host a Macmillan Coffee Morning.”</p> <p><strong>Jo Harmer, Senior Partnerships Manager</strong></p> </div><!--]--></div></div><!----><!----></div><div class="md:mb-auto px-6 md:col-span-3 md:pl-8 xl:col-span-5 xl:pr-16 xl:pl-12"><div class="relative w-full max-w-[327px] md:max-w-[280px] xl:max-w-none"><picture><!----><source srcset="https://immediateprd.wpengine.com/wp-content/uploads/2024/02/jo-320x320.jpg 1x, https://immediateprd.wpengine.com/wp-content/uploads/2024/02/jo.jpg 2x" media="(min-width: 500px)"><img srcset="https://immediateprd.wpengine.com/wp-content/uploads/2024/02/jo-196x196.jpg 1x, https://immediateprd.wpengine.com/wp-content/uploads/2024/02/jo-392x392.jpg 2x" alt="" title="Jo Harmer, Senior Partnerships Manager" class="aspect-square w-[196px] object-cover xl:w-[320px] object-cover" loading="lazy"></picture><!----></div></div><!----><!----></div></div></div><div><div><div class="grid gap-[26px] px-6 lg:gap-8 my-8 xl:px-[98px]"><!----><div class="grid gap-6"><div class="max-w-prose mx-auto prose wysiwyg text-left text-base !mx-0 lg:max-w-[880px] lg:text-lg"><!--[--><div><p>Claire Spencer, Senior Fundraising & Marketing Compliance Manager, Macmillan adds: “Coffee Morning is a great way to raise money and help us continue doing whatever it takes to provide vital support to people living with cancer. We know that Macmillan Coffee Mornings are a wonderful way to get together with friends, family, colleagues, neighbours, and your local community, to raise money for a good cause, and have some fun too! With their engaged and relevant audience of trusted brands, Immediate is the perfect partner to show people Coffee Mornings can happen wherever, and however people choose, from a football pitch to choir practice.”</p> <p>The campaign will run until the end of September 2023. To find out more or to host your own Macmillan Coffee Morning, visit the hub here. Come on, Let’s do Coffee!</p> </div><!--]--></div><!----></div></div></div></div><div><div><div class="flex py-10 lg:py-[60px]"><!----><a href="mailto:katy.caybakan@immediate.co.uk" rel="noopener noreferrer" target="_blank" class="btn-primary flex items-center gap-3 inline-block text-left text-white font-bold px-6 py-[19px] rounded-md text-btn rounded-r-[160px] lg:pl-[98px]"><!--[-->For more info, email Katy Caybakan, Senior Communications Executive <svg width="16" height="14" viewbox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.29379 0.292994C8.4813 0.10538 8.73548 0 9.00049 0C9.26551 0 9.51969 0.10538 9.7072 0.292994L15.7075 6.30408C15.8948 6.49193 16 6.74656 16 7.01205C16 7.27754 15.8948 7.53218 15.7075 7.72003L9.7072 13.7311C9.51762 13.9081 9.26688 14.0044 9.0078 13.9998C8.74872 13.9953 8.50152 13.8901 8.3183 13.7066C8.13507 13.523 8.03011 13.2754 8.02554 13.0158C8.02097 12.7563 8.11714 12.5051 8.29379 12.3152L12.5865 8.0139H1.00005C0.734824 8.0139 0.480456 7.90835 0.292909 7.72047C0.105362 7.53258 0 7.27776 0 7.01205C0 6.74635 0.105362 6.49152 0.292909 6.30364C0.480456 6.11576 0.734824 6.01021 1.00005 6.01021H12.5865L8.29379 1.70894C8.10651 1.52109 8.00132 1.26646 8.00132 1.00097C8.00132 0.735476 8.10651 0.480841 8.29379 0.292994Z" fill="white"></path></svg><!--]--></a></div></div></div><div><div><div class="grid lg:grid-cols-2 card-w-shadow rounded-[10px]"><header class="text-left pt-[46px] px-6 lg:pt-[44px] lg:pb-[78px] lg:pl-[98px] lg:pr-[60px]"><h2 class="text-w-underline lg:text-h3 text-h4 font-bold font-display font-bold text-left">More stories</h2><a href="/news/" class="text-base-desktop font-bold flex cursor-pointer items-center hover:text-blue gap-2 mt-6 mb-4 lg:mt-10 lg:mb-[21px]"><span class="">Visit our news page for more</span><svg width="24" height="25" viewbox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 text-blue"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.3519 4.45153C12.5769 4.22681 12.8819 4.10059 13.1999 4.10059C13.5179 4.10059 13.8229 4.22681 14.0479 4.45153L21.2479 11.6515C21.4726 11.8765 21.5988 12.1815 21.5988 12.4995C21.5988 12.8175 21.4726 13.1225 21.2479 13.3475L14.0479 20.5475C13.8204 20.7595 13.5195 20.8749 13.2087 20.8694C12.8978 20.8639 12.6012 20.738 12.3813 20.5181C12.1614 20.2983 12.0355 20.0016 12.03 19.6908C12.0245 19.3799 12.1399 19.079 12.3519 18.8515L17.5029 13.6995H3.5999C3.28164 13.6995 2.97642 13.5731 2.75137 13.3481C2.52633 13.123 2.3999 12.8178 2.3999 12.4995C2.3999 12.1813 2.52633 11.876 2.75137 11.651C2.97642 11.426 3.28164 11.2995 3.5999 11.2995H17.5029L12.3519 6.14753C12.1272 5.92253 12.001 5.61753 12.001 5.29953C12.001 4.98153 12.1272 4.67653 12.3519 4.45153Z" fill="#1B8BEA"></path></svg></a><p class="text-base lg:text-lg">All the latest releases from Immediate</p></header><div class="h-full grid lg:border-l border-border-color relative"><ul class="md:grid-cols-2 md:grid-flow-col md:border-t md:border-border-color lg:border-t-0 md:grid-rows-[minmax(77px,_auto)_minmax(77px,_auto)] md:[&>li]:border-r md:[&>li]:border-r md:[&>li:nth-child(n+3)]:border-r-0 md:[&>li:nth-child(2n)]:border-b-0 lg:[&>li:nth-child(2n)]:border-r-0 lg:[&>li:nth-child(2n)]:border-0 lg:grid-rows-[minmax(96px,_auto)_minmax(96px,_auto)] lg:bordered-grid lg:[&>li]:border-r-0 mt-[31px] grid text-left lg:mt-auto static"><!--[--><li class="border-b border-border-color last-of-type:border-0"><a href="/immediate-and-morrisons-team-up-honouring-unsung-christmas-kitchen-heroes/" class="text-base-desktop font-bold flex cursor-pointer items-center hover:bg-hover-highlight h-full p-[26px] lg:pt-[36px] lg:pb-[35px] lg:pl-[35px] lg:pr-[50px] justify-between"><span class="">Immediate and Morrisons team up honouring unsung Christmas kitchen heroes</span><svg width="24" height="25" viewbox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 text-blue"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.3519 4.45153C12.5769 4.22681 12.8819 4.10059 13.1999 4.10059C13.5179 4.10059 13.8229 4.22681 14.0479 4.45153L21.2479 11.6515C21.4726 11.8765 21.5988 12.1815 21.5988 12.4995C21.5988 12.8175 21.4726 13.1225 21.2479 13.3475L14.0479 20.5475C13.8204 20.7595 13.5195 20.8749 13.2087 20.8694C12.8978 20.8639 12.6012 20.738 12.3813 20.5181C12.1614 20.2983 12.0355 20.0016 12.03 19.6908C12.0245 19.3799 12.1399 19.079 12.3519 18.8515L17.5029 13.6995H3.5999C3.28164 13.6995 2.97642 13.5731 2.75137 13.3481C2.52633 13.123 2.3999 12.8178 2.3999 12.4995C2.3999 12.1813 2.52633 11.876 2.75137 11.651C2.97642 11.426 3.28164 11.2995 3.5999 11.2995H17.5029L12.3519 6.14753C12.1272 5.92253 12.001 5.61753 12.001 5.29953C12.001 4.98153 12.1272 4.67653 12.3519 4.45153Z" fill="#1B8BEA"></path></svg></a><!----></li><li class="border-b border-border-color last-of-type:border-0"><a href="/immediate-appoints-cath-waller-as-managing-director-of-advertising/" class="text-base-desktop font-bold flex cursor-pointer items-center hover:bg-hover-highlight h-full p-[26px] lg:pt-[36px] lg:pb-[35px] lg:pl-[35px] lg:pr-[50px] justify-between"><span class="">Immediate appoints Cath Waller as Managing Director of Advertising</span><svg width="24" height="25" viewbox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 text-blue"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.3519 4.45153C12.5769 4.22681 12.8819 4.10059 13.1999 4.10059C13.5179 4.10059 13.8229 4.22681 14.0479 4.45153L21.2479 11.6515C21.4726 11.8765 21.5988 12.1815 21.5988 12.4995C21.5988 12.8175 21.4726 13.1225 21.2479 13.3475L14.0479 20.5475C13.8204 20.7595 13.5195 20.8749 13.2087 20.8694C12.8978 20.8639 12.6012 20.738 12.3813 20.5181C12.1614 20.2983 12.0355 20.0016 12.03 19.6908C12.0245 19.3799 12.1399 19.079 12.3519 18.8515L17.5029 13.6995H3.5999C3.28164 13.6995 2.97642 13.5731 2.75137 13.3481C2.52633 13.123 2.3999 12.8178 2.3999 12.4995C2.3999 12.1813 2.52633 11.876 2.75137 11.651C2.97642 11.426 3.28164 11.2995 3.5999 11.2995H17.5029L12.3519 6.14753C12.1272 5.92253 12.001 5.61753 12.001 5.29953C12.001 4.98153 12.1272 4.67653 12.3519 4.45153Z" fill="#1B8BEA"></path></svg></a><!----></li><li class="border-b border-border-color last-of-type:border-0"><a href="/immediate-announces-first-partnership-with-a-beauty-brand-liz-earle-beauty/" class="text-base-desktop font-bold flex cursor-pointer items-center hover:bg-hover-highlight h-full p-[26px] lg:pt-[36px] lg:pb-[35px] lg:pl-[35px] lg:pr-[50px] justify-between"><span class="">Immediate announces first partnership with a beauty brand, Liz Earle Beauty</span><svg width="24" height="25" viewbox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 text-blue"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.3519 4.45153C12.5769 4.22681 12.8819 4.10059 13.1999 4.10059C13.5179 4.10059 13.8229 4.22681 14.0479 4.45153L21.2479 11.6515C21.4726 11.8765 21.5988 12.1815 21.5988 12.4995C21.5988 12.8175 21.4726 13.1225 21.2479 13.3475L14.0479 20.5475C13.8204 20.7595 13.5195 20.8749 13.2087 20.8694C12.8978 20.8639 12.6012 20.738 12.3813 20.5181C12.1614 20.2983 12.0355 20.0016 12.03 19.6908C12.0245 19.3799 12.1399 19.079 12.3519 18.8515L17.5029 13.6995H3.5999C3.28164 13.6995 2.97642 13.5731 2.75137 13.3481C2.52633 13.123 2.3999 12.8178 2.3999 12.4995C2.3999 12.1813 2.52633 11.876 2.75137 11.651C2.97642 11.426 3.28164 11.2995 3.5999 11.2995H17.5029L12.3519 6.14753C12.1272 5.92253 12.001 5.61753 12.001 5.29953C12.001 4.98153 12.1272 4.67653 12.3519 4.45153Z" fill="#1B8BEA"></path></svg></a><!----></li><li class="border-b border-border-color last-of-type:border-0"><a href="/immediate-announce-strategic-partnership-with-warner-hotels/" class="text-base-desktop font-bold flex cursor-pointer items-center hover:bg-hover-highlight h-full p-[26px] lg:pt-[36px] lg:pb-[35px] lg:pl-[35px] lg:pr-[50px] justify-between"><span class="">Immediate announce strategic partnership with Warner Hotels</span><svg width="24" height="25" viewbox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 text-blue"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.3519 4.45153C12.5769 4.22681 12.8819 4.10059 13.1999 4.10059C13.5179 4.10059 13.8229 4.22681 14.0479 4.45153L21.2479 11.6515C21.4726 11.8765 21.5988 12.1815 21.5988 12.4995C21.5988 12.8175 21.4726 13.1225 21.2479 13.3475L14.0479 20.5475C13.8204 20.7595 13.5195 20.8749 13.2087 20.8694C12.8978 20.8639 12.6012 20.738 12.3813 20.5181C12.1614 20.2983 12.0355 20.0016 12.03 19.6908C12.0245 19.3799 12.1399 19.079 12.3519 18.8515L17.5029 13.6995H3.5999C3.28164 13.6995 2.97642 13.5731 2.75137 13.3481C2.52633 13.123 2.3999 12.8178 2.3999 12.4995C2.3999 12.1813 2.52633 11.876 2.75137 11.651C2.97642 11.426 3.28164 11.2995 3.5999 11.2995H17.5029L12.3519 6.14753C12.1272 5.92253 12.001 5.61753 12.001 5.29953C12.001 4.98153 12.1272 4.67653 12.3519 4.45153Z" 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This year Macmillan Cancer Support are asking people to come together with a simple idea, Let’s do Coffee, and Immediate are driving their audiences to find out about Macmillan Coffee Morning and sign up to host their own event.\u003C/p>\n\u003Cp>It features a bespoke campaign hub with recipes and video content including young women footballers enjoying focaccia after the football, allotment gardeners getting together over gallettes and a choir enjoying cardamom cookies.\u003C/p>\n\u003Cp>The partnership sits across Immediate’s market-leading food portfolio on BBC Good Food, olive, delicious. It also features content on RadioTimes, BBC Gardeners’ World and MadeForMums, including print advertorials, podcast sponsorship, newsletter and social media content. Display ads will further amplify the content. 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thrilled to be partnering with MacmillanCancer Support on this important campaign, disrupting the traditional view of a Coffee Morning. Immediate has a strong and engaged audience of women 35+ which is Macmillan’s target audience. The trust they have in brands like Good Food is second to none, which makes it the perfect home for this campaign. With these inspirational, yet achievable recipes, we want to show people that they don’t need to be the next Mary Berry or hire the local village hall to host a Macmillan Coffee Morning.”\u003C/p>\n\u003Cp>\u003Cstrong>Jo Harmer, Senior Partnerships Manager\u003C/strong>\u003C/p>\n",false,{"id":251,"component":154,"data":252,"slot":151},"6748153ceeacf",[253],{"title":12,"titleVariant":158,"text":254},"\u003Cp>Claire Spencer, Senior Fundraising & Marketing Compliance Manager, Macmillan adds: “Coffee Morning is a great way to raise money and help us continue doing whatever it takes to provide vital support to people living with cancer. We know that Macmillan Coffee Mornings are a wonderful way to get together with friends, family, colleagues, neighbours, and your local community, to raise money for a good cause, and have some fun too! With their engaged and relevant audience of trusted brands, Immediate is the perfect partner to show people Coffee Mornings can happen wherever, and however people choose, from a football pitch to choir practice.”\u003C/p>\n\u003Cp>The campaign will run until the end of September 2023. To find out more or to host your own Macmillan Coffee Morning, visit the hub here. Come on, Let’s do Coffee!\u003C/p>\n",{"id":256,"component":257,"data":258,"slot":151},"6748153ceec4c","BigLink",[259],{"link":260,"isBtn":150,"hasShadow":249},{"label":261,"href":262,"linkType":263,"target":264},"For more info, email Katy Caybakan, Senior Communications Executive","mailto:katy.caybakan@immediate.co.uk","external","_blank",{"id":266,"component":267,"data":268,"slot":151},"6748153ceefa7","LinkList",[269],{"header":270,"linklist":276,"hasShadow":150},{"headline":271,"subline":272,"link":273},"More stories","All the latest releases from Immediate",{"label":274,"href":275,"target":12},"Visit our news page for more","/news/",[277,283,287,291],{"item":278,"itemType":282},{"label":279,"href":280,"target":12,"linkType":281},"Immediate and Morrisons team up honouring unsung Christmas kitchen 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