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Här på WPBeginner förstår vi vikten av att hålla oss informerade om nya trender och använda datadrivna insikter för att behålla en konkurrensfördel.</p> <p>Den här artikeln fungerar som en omfattande resource som samlar den senaste marknadsföringsstatistiken och de senaste trenderna på ett bekvämt ställe. Genom att gräva djupt i dessa data kommer du att få en förståelse för konsumentbeteende, branschförändringar och de evolved marknadsföringsstrategier som används av företag utan problem.</p> <p>Vi utforskar en rad viktiga metrics som ger en clear bild av vad som verkligen fungerar. </p> <p>Detta ger dig möjlighet att identifiera potentiella luckor i din nuvarande strategi, prioritera områden som behöver förbättras och slutligen skapa datastödda marknadsföringsinitiativ som ger exceptionella resultat.</p> <figure class="wp-block-image size-full"><img title="marketing-statistic-trends-and-facts-og" decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="Marketing Statistics, Trends, and Facts" class="wp-image-141518 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/marketing-statistic-trends-and-facts-og.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-statistic-trends-and-facts-og.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-statistic-trends-and-facts-og-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="marketing-statistic-trends-and-facts-og" decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/marketing-statistic-trends-and-facts-og.png" alt="Marketing Statistics, Trends, and Facts" class="wp-image-141518" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-statistic-trends-and-facts-og.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-statistic-trends-and-facts-og-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <h4 class="wp-block-heading">Den ultimata listan över statistik för digital marknadsföring (2024)</h4> <p>Vi har delat in denna marknadsföringsstatistik i flera olika kategorier. Du kan hoppa direkt till den section du är mest intresserad av genom att använda links under.</p> <div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#content-marketing-statistics">Content Marketing Statistics</a></li><li><a href="#search-engine-optimization-statistics">Search Engine Optimization Statistics</a></li><li><a href="#email-marketing-statistics">Email Marketing Stats</a></li><li><a href="#social-media-marketing-statistics">Social Media Marketing Statistics</a></li><li><a href="#video-marketing-statistics">Video Marketing Statistics</a></li><li><a href="#lead-generation-statistics">Lead Generation Statistics</a></li><li><a href="#conversion-rate-optimization-statistics">Conversion Rate Optimization Statistics</a></li><li><a href="#advertising-statistics">Digital Advertising Statistics</a></li><li><a href="#affiliate-marketing-statistics">Affiliate Marketing Stats</a></li><li><a href="#marketing-technology-statistics">Marketing Technology Statistics</a><ul></ul></li></ul></div> <h4 class="wp-block-heading" id="content-marketing-statistics">Statistik om marknadsföring av content</h4> <figure class="wp-block-image size-full"><img title="About 47% of buyers look at 3 to 5 pieces of content before talking to a salesperson." decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Content Marketing Statistics" class="wp-image-140958 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/content-marketing-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/content-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/content-marketing-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="About 47% of buyers look at 3 to 5 pieces of content before talking to a salesperson." decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/content-marketing-statistics.png" alt="Content Marketing Statistics" class="wp-image-140958" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/content-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/content-marketing-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>82% av företagen rapporterar att de använder <a href="https://www.wpbeginner.com/sv/research/content-marketing-trends/" title="100+ Content Marketing Trends for 2024 — What’s Hot and What’s Not">content marketing</a>. </li> <li>48% av de företag som har en strategi för marknadsföring av content använder sig av bloggar.</li> <li>De mest populära formaten för innehåll i bloggar är artiklar om hur man gör (77%), följt av nyheter och trender (49%) samt guider och e-böcker (47%).</li> <li>B2B-bloggar med pedagogiskt content får 52% mer organisk trafik än B2B-bloggar med företagsfokuserat content.</li> <li>De leading content marketing types som används av B2C-marknadsförare är blogginlägg/korta artiklar (83%), <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-create-an-email-newsletter/" title="How to Create an Email Newsletter the RIGHT WAY (Step by Step)">email newsletters</a> (74%) och förproducerade videoklipp (62%).</li> <li>För B2B-marknadsförare var webinar, onlinekurser och virtuella händelser de content types som gav bäst resultat för innehållsmarknadsföring under 2022.</li> <li>80% av marknadsförare som producerar ljud content och <a href="https://www.wpbeginner.com/sv/wp-tutorials/step-by-step-guide-how-to-start-a-podcast-with-wordpress/" title="How to Start a Podcast (and Make it Successful)">podcasts</a> investerade samma belopp eller mer under 2022.</li> <li>Endast 16% av marknadsförarna säger att de har investerat i chattrum med ljud som gillar Twitter Spaces och Clubhouse.</li> <li>38% av marknadsförarna inkluderade infografik i sitt skapande av content för första gången 2022.</li> <li>60% av marknadsförarna rapporterar att content marketing genererar efterfrågan/leads.</li> <li>70% av marknadsförarna säger att content marketing hjälper till att utbilda publiken.</li> <li>60% av marknadsförarna säger att det hjälper till att bygga lojalitet med befintliga kunder/customizes.</li> <li>76% av marknadsförare av content använder organisk trafik som en viktig metric för att mäta framgång med content. Endast 22% använder <a href="https://www.wpbeginner.com/sv/showcase/best-backlink-checker-tools-compared/" title="7 Best Backlink Checker Tools - Free & Paid Options (Compared)">bakåtlänkar</a> för att mäta sina framgångar. </li> </ul> <p>Syftet med content marketing är att skapa och dela relevant information för att attrahera och engagera en målgrupp som är intresserad av din produkt eller tjänst.</p> <p><a href="https://www.wpbeginner.com/sv/start-a-wordpress-blog/" title="How to Start a WordPress Blog - Beginner's Guide (UPDATED)">Bloggar</a> har länge varit en viktig del av marknadsföringen av content. Det som är viktigt att obs/observera här är att det mest populära formatet för bloggar är artiklar om hur man gör. <strong>Bloggar med pedagogiskt content får 52% mer organisk trafik</strong> än bloggar med företagsfokuserat content.</p> <p>Detta visar hur viktigt det är att tillhandahålla värdefullt content som löser målgruppens problem istället för att bara främja your företag.</p> <p>Den globala pandemin uppmuntrade också marknadsförare att prova new strategies. När vi gick ifrån personliga händelser använde smarta marknadsföringsteam virtuella händelser som gillar <a href="https://www.wpbeginner.com/sv/showcase/9-best-webinar-software-for-wordpress-users/" title="7 Best Webinar Software Platforms (with Free Options)">webinar</a> och <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-create-online-course-in-wordpress/" title="How to Create and Sell Online Courses with WordPress (Step by Step)">onlinekurser</a> för att locka och engagera sin publik.</p> <h4 class="wp-block-heading" id="search-engine-optimization-statistics">Search Engine Optimization Statistics</h4> <figure class="wp-block-image size-full is-style-default"><img title="search-engine-optimization-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="SEO Statistics" class="wp-image-140959 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/search-engine-optimization-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/search-engine-optimization-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/search-engine-optimization-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="search-engine-optimization-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/search-engine-optimization-statistics.png" alt="SEO Statistics" class="wp-image-140959" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/search-engine-optimization-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/search-engine-optimization-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>Google har för närvarande 91,05% av marknadsandelen för search engine.</li> <li>Google får över 99 000 sökningar per sekund.</li> <li>53% av shopparna säger att de alltid gör search med hjälp av en search engine innan de bestämmer sig för att köpa en produkt.</li> <li>46% av alla sökningar på Google gäller en lokal produkt eller tjänst, och 28% av de lokala sökningarna resulterar i ett köp inom 24 timmar. </li> <li>50% av sökningarna består av 4 ord eller mer och cirka 8% av sökningarna är formulerade som frågor.</li> <li>67% av clicken går till de första 5 resultaten som visas i search engines.</li> <li>Resultatet nr 1 i Google får cirka 32% av all clicks.</li> <li>Endast 3,4% av clicks på Googles sökresultat går till Google Ads eller betalda listor.</li> <li>90% av alla pages får ingen organisk trafik från Google.</li> <li>Google använder över 200 faktorer i sin algoritm för att ranka websites, inklusive keywords, content length, <a href="https://www.wpbeginner.com/sv/wordpress-performance-speed/" title="24 Tips to Speed Up WordPress Performance (UPDATED)">page speed</a>, image optimization, mobile usability med mera.</li> <li>Organiska search-resultat som rankas på page 1 i Google innehåller genomsnittligt 1 447 ord.</li> <li>71% av marknadsförarna säger att användning av <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-do-keyword-research-for-your-wordpress-blog/" title="How to Do Keyword Research for Your WordPress Blog">strategiska keywords</a> var deras främsta strategi för sökmotorsoptimering.</li> <li>Enligt en undersökning från HubSpot säger över 50 % av de tillfrågade att ranking av keywords och organisk trafik är de sätt som de mäter framgången med sina sökmotorsoptimeringar högst upp.</li> <li>49% av marknadsförarna rapporterar att organisk search har den bästa ROI:n av alla marknadsföringskanaler.</li> </ul> <p>Genom att klura på den här statistiken är det lätt att se varför sökmotorsoptimering är så viktigt. Med korrekt <a href="https://www.wpbeginner.com/sv/wordpress-seo/" title="WordPress SEO Made Simple - A Step by Step Guide (UPDATED)">sökmotorsoptimering för WordPress</a> kan du få fler besökare till din website via search-resultat. Och 49% av marknadsförarna säger att <strong>organisk search har den bästa avkastningen på investeringen (ROI)</strong>.</p> <p>Anledningen till att 90% av alla pages inte får någon trafik från Google kan bero på att de ej är ordentligt optimerade.</p> <p>För att optimera din site och förbättra din search engine ranking rekommenderar vi att du använder <a href="https://aioseo.com/" target="_blank" rel="noreferrer noopener" title="All in One SEO">All in One SEO</a> (AIOSEO). Det är marknadens <a href="https://www.wpbeginner.com/sv/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/" title="14 Best WordPress SEO Plugins and Tools That You Should Use">bästa plugin</a> och verktygslåda för <a href="https://www.wpbeginner.com/sv/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/" title="14 Best WordPress SEO Plugins and Tools That You Should Use">sökmotorsoptimering</a>.</p> <p>AIOSEO analyserar hela din website och identifierar eventuella kritiska error som kan skada din ranking, och ger dig tips på hur du kan förbättra den. Dessutom gör TruSEO:s analys på sidan det enkelt att optimera dina posts och pages för dina fokusnyckelord.</p> <p>För steg-för-steg-instruktioner kan du följa vår guide om hur du ställer in <a href="https://www.wpbeginner.com/sv/plugins/users-guide-for-all-in-one-seo-pack/" title="How to Setup All in One SEO for WordPress Correctly (Ultimate Guide)">All in One SEO för WordPress</a>.</p> <div class="wpb-alert style-yellow"> <p><strong>Related to:</strong> Om du vill veta mer kan du kontrollera vår lista med häpnadsväckande <a href="https://www.wpbeginner.com/sv/research/seo-statistics-and-trends/" title="110+ Mindblowing SEO Statistics and Trends in 2024 (Ultimate List)">statistik om sökmotorsoptimering</a>. </p> </div> <h4 class="wp-block-heading" id="email-marketing-statistics">Statistik om e-postmarknadsföring</h4> <figure class="wp-block-image size-full"><img title="email-marketing-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Email Marketing Stats" class="wp-image-140962 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/email-marketing-statistics-1.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/email-marketing-statistics-1.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/email-marketing-statistics-1-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="email-marketing-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/email-marketing-statistics-1.png" alt="Email Marketing Stats" class="wp-image-140962" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/email-marketing-statistics-1.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/email-marketing-statistics-1-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>99% av alla användare av email kontrollerar sin email dagligen, vissa upp till 20 gånger per dag.</li> <li>51% av konsumenterna föredrar att bli kontaktade av varumärken via email. Email är ett bättre alternativ än social media, post, sms eller <a href="https://www.wpbeginner.com/sv/showcase/best-business-phone-services/" title="6 Best Business Phone Services for Small Business">telefon</a>.</li> <li>49% av konsumenterna säger att de gillar att få email med kampanjer från sina favoritvarumärken varje vecka.</li> <li>41% av email views kommer från mobila enheter, följt av stationära datorer på 39%.</li> <li>Den genomsnittliga click through rate (CTR) för email i branschen är 2,13%.</li> <li>För varje dollar som spenderas på email-marknadsföring får man 44 dollar tillbaka. Det är en ROI på 4400%.</li> <li>77% av avkastningen på investerat kapital kommer från segmenterade, riktade och triggade kampanjer.</li> <li>E-postmarknadsföring använder automatisering för att skicka utlösta email, Drip-kampanjer och segmenterade email.</li> <li>Testing your emails leads to a 28% higher ROI.</li> <li>47% av marknadsförarna säger att de <a href="https://www.isitwp.com/email-subject-line-analyzer/" target="_blank" rel="noreferrer noopener" title="Free Email Subject Line Analyzer Tool - IsItWP">testar alternativa ämnesrader</a> för att optimera prestandan i email.</li> <li>47% av alla email öppnas eller kastas enbart baserat på ämnesraden.</li> <li>Personliga ämnesrader har 22% större sannolikhet att öppnas.</li> <li>Ämnesrader med en känsla av brådska och exklusivitet får en 22% högre öppningsfrekvens.</li> <li>Om du lägger till en <a href="https://www.wpbeginner.com/sv/best-wordpress-popup-plugin/" title="5 Best WordPress Popup Plugins (Performance Compared)">popup</a> på din blogg kan du öka din email list med 1,375%.</li> <li>15,8% av all email försvinner eller har fångats upp av populära filter by skräppost.</li> </ul> <p>Denna statistik visar att email marketing fortfarande är ett av de mest effektiva sätten att kommunicera med your audience. En ROI på 4400% är fantastiskt!</p> <p>Men det är viktigt att komma ihåg att <strong>77% av ROI kommer från att använda email automation</strong> för att skicka segmenterade, riktade och triggade email-kampanjer. När kampanjerna är anpassade till en användares alternativ eller actions som de har gjort på din site, är det mer troligt att de konverterar.</p> <p>Om du är intresserad av att använda e-postautomatisering för att öka konverteringen och förbättra ROI, kontrollera våra val av de <a href="https://www.wpbeginner.com/sv/showcase/best-email-marketing-services/" title="7 Best Email Marketing Services for Small Business Compared">bästa e-postmarknadsföringstjänsterna</a>.</p> <p>En annan intressant siffra är att <strong>15,8% av all email försvinner</strong>. </p> <p>För att förhindra att dina viktiga meddelanden skickas till mappen skräppost rekommenderar vi att du använder en av dessa <a href="https://www.wpbeginner.com/sv/showcase/best-smtp-service-providers-with-high-email-deliverability/" title="7 Best SMTP Service Providers with High Email Deliverability">SMTP-tjänsteleverantörer</a>. STMP-tjänsterna är speciellt konfigurerade för att se till att your emails når användarnas inboxar.</p> <div class="wpb-alert style-yellow"> <p><strong>Related to:</strong> Se våra val av de <a href="https://www.wpbeginner.com/sv/showcase/best-marketing-automation-tools-for-small-businesses/" title="24 Best Marketing Automation Tools for Small Businesses">bästa tools för automatisering av marknadsföring för småföretag</a>.</p> </div> <h4 class="wp-block-heading" id="social-media-marketing-statistics">Statistik om marknadsföring i sociala medier</h4> <figure class="wp-block-image size-full"><img title="social-media-marketing-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Social Media Marketing Statistics" class="wp-image-140952 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/social-media-marketing-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/social-media-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/social-media-marketing-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="social-media-marketing-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/social-media-marketing-statistics.png" alt="Social Media Marketing Statistics" class="wp-image-140952" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/social-media-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/social-media-marketing-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>Den genomsnittlige användaren av sociala medier har konton på mer än 8 plattformar för sociala medier.</li> <li>Användarna tillbringar genomsnittligt cirka 2 timmar och 29 minuter på social media varje dag.</li> <li>43% av alla människor använder social media för att fatta köpbeslut. </li> <li>Facebook är fortfarande den mest populära plattformen för social media, med 2,9 miljarder aktiva användare varje månad. YouTube ligger på andra plats med 2,2 miljarder aktiva användare varje månad.</li> <li>Andra Social Networks som finns med på listan över de 10 högst upp är <a href="https://www.wpbeginner.com/sv/showcase/best-instagram-plugins-for-wordpress-easy-to-use/" title="7 Best Instagram WordPress Plugins (Compared)">Instagram</a> (2 miljarder aktiva användare per månad), <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-properly-set-up-the-tiktok-ad-pixel-in-wordpress/" title="How to Properly Set Up the TikTok Ad Pixel in WordPress">TikTok</a> (1 miljard aktiva användare per månad), Pinterest (444 miljoner aktiva användare per månad) och Twitter (217 miljoner aktiva användare per månad).</li> <li>Över 90% av B2B-marknadsförare använder LinkedIn för organisk social marknadsföring.</li> <li>98,3% av Facebooks användare använder appen på mobiltelefoner.</li> <li>Majoriteten av marknadsförarna säger att de postar på de flesta plattformar för social media 4 till 6 gånger i veckan.</li> <li>84% av marknadsförarna riktar in sig på Millennials som en del av sin strategi för social media. Detta är logiskt eftersom 44% av Millennials använder social media dagligen.</li> <li>Följare rapporterar att det främsta målet för deras marknadsföringsinsatser i <a href="https://www.wpbeginner.com/sv/wp-themes/social-media-cheat-sheet-for-wordpress/" title="The Complete Social Media Cheat Sheet for WordPress (Updated)">sociala medier</a> är att marknadsföra sina produkter eller tjänster, följt av att öka varumärkeskännedomen.</li> <li>27% av marknadsförarna säger att den största utmaningen de står inför på social media är att skapa engagerande content.</li> <li>82% av marknadsförarna säger att de återanvänder content i olika kanaler i social media.</li> <li>80% av marknadsförarna säger att roligt content är det mest effektiva på social media.</li> <li>68% av marknadsförarnas företag arbetar med influencers på social media.</li> <li>64% av marknadsförarna säger att de investerar i att bygga communities i social media.</li> </ul> <p>Med miljarder människor på social media är det ingen överraskning att företag integrerar sina marknadsföringsstrategier med dessa populära plattformar. </p> <p>Men den största utmaningen som marknadsförare står inför är att skapa innehåll för sociala medier som är engagerande för användare på internet. Content som är alltför fokuserat på att främja din produkt eller tjänst kommer sannolikt inte att få det engagement du letar efter. </p> <p>Det är därför marknadsförare använder strategier som gillar att återanvända användbart blogg content, dela roliga memes och arbeta med influencers. </p> <p>You can also create a social media community, which is an easy way to build a highly engaged audience around your brand. Vi skapade vår egen Facebook-grupp som heter <a href="https://www.facebook.com/groups/396987407750678" target="_blank" rel="noreferrer noopener nofollow" title="WPBeginner Engage - WordPress Help for Non-Techies">WPBeginner Engage</a>, som för närvarande har <strong>97 000+ aktiva medlemmar</strong>. </p> <h4 class="wp-block-heading" id="video-marketing-statistics">Statistik om marknadsföring av videoklipp</h4> <figure class="wp-block-image size-full"><img title="video-marketing-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Video Marketing Statistics" class="wp-image-140956 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/video-marketing-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/video-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/video-marketing-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="video-marketing-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/video-marketing-statistics.png" alt="Video Marketing Statistics" class="wp-image-140956" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/video-marketing-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/video-marketing-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>Den nuvarande genomsnittliga tittaren tillbringar 100 minuter per dag med att titta på digitala videoklipp.</li> <li>86% av företagen använder videoklipp som ett marknadsföringsverktyg.</li> <li>34,4% av marknadsförarna skapar nya videoklipp varje månad, medan 33% skapar nya videoklipp varje vecka.</li> <li>De vanligaste typerna av videoklipp är ”explainer videos” (74%).</li> <li>Andra videotyper som ligger högst upp är videor för sociala medier, presentationsvideor, rekommendationer, videoannonser, försäljningsvideor och <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-woocommerce-product-videos-to-woocommerce-galleries/" title="How to Add Product Videos to Your WooCommerce Galleries">produktvideor</a>.</li> <li>96% av alla människor har tittat på ett förklarande videoklipp för att lära sig mer om en produkt eller tjänst.</li> <li>Korta videoklipp som är kortare än en minut får det högsta genomsnittliga engagement på 50 procent.</li> <li>87% av marknadsförarna säger att videoklipp har hjälpt dem att <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-increase-your-blog-traffic/" title="27 Easy Ways to Increase Your Blog Traffic by 406% (for FREE)">öka trafiken</a>.</li> <li>82% av marknadsförarna säger att videoklipp har hjälpt dem att öka uppehållstiden.</li> <li>94% av marknadsförarna säger att videoklipp har hjälpt dem att öka sin publiks förståelse för en produkt eller tjänst.</li> <li>86% av marknadsförarna säger att videoklipp har hjälpt dem att generera leads.</li> <li>81% av marknadsförarna säger att videoklipp har hjälpt dem att direkt öka försäljningen.</li> <li>49% av marknadsförarna säger att videoklipp har hjälpt dem att minska antalet anrop till supporten.</li> </ul> <p><strong>Över 80 % av marknadsförarna</strong> håller med om att videoklipp kan hjälpa your business att generera mer trafik, leads och försäljning. </p> <p>Det bästa är att det är enkelt och prisvärt att lägga till videoklipp i din marknadsföringsstrategi. Vem som helst med en smartphone och internet kan producera högkvalitativt videoklipp. </p> <p>Dessutom kan du uploada dina videoklipp till YouTube och automatiskt visa dem på din WordPress site med hjälp av ett plugin som <a href="https://smashballoon.com" target="_blank" title="Smash Balloon - WordPress Social Media Feed Plugin" rel="noopener">Smash Balloon</a>. </p> <p>Smash Balloon’s <a href="https://smashballoon.com/youtube-feed" target="_blank" rel="noopener" title="Smash Balloon YouTube Feed plugin for WordPress">YouTube Feed Pro</a> låter dig enkelt visa anpassningsbara YouTube-feeds på din website. Detta är det perfekta sättet att visa upp sociala bevis och öka engagemanget hos användarna på din <a href="https://www.wpbeginner.com/sv/guides/" title="How to Make a WordPress Website (Ultimate Guide)">site i WordPress</a>.</p> <p>Läs denna tutorial om hur du <a href="https://www.wpbeginner.com/sv/plugins/how-to-show-latest-videos-from-youtube-channel-in-wordpress/" title="How to Show Latest Videos From YouTube Channel in WordPress">visar de senaste videoklippen från din YouTube-kanal i WordPress </a>för steg-för-steg-instruktioner. </p> <h4 class="wp-block-heading" id="lead-generation-statistics">Statistik över generering av leads</h4> <figure class="wp-block-image size-full"><img title="lead-generation-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Lead Generation Statistics" class="wp-image-140972 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/lead-generation-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/lead-generation-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/lead-generation-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="lead-generation-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/lead-generation-statistics.png" alt="Lead Generation Statistics" class="wp-image-140972" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/lead-generation-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/lead-generation-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>50% av marknadsförarna anser att <a href="https://www.wpbeginner.com/sv/beginners-guide/lead-generation-in-wordpress/" title="How to Do Lead Generation in WordPress Like a Pro">generering av leads</a> har högsta prioritet i deras marknadsföringskampanjer.</li> <li>61% av marknadsförarna anser att generera trafik och leads är deras största utmaning.</li> <li>3% av din målgrupp köper aktivt, 56% är inte redo och 40% gör sig redo att börja.</li> <li>Content marketing är 3X mer effektivt än traditionell marknadsföring när det gäller att generera leads. Den kostar också 62% mindre.</li> <li>B2B-företag som bloggar genererar 67% fler leads än de som inte gör det.</li> <li>74% av företagen använder webbformulär för att generera leads, och 49,7% uppger att deras webbformulär är det verktyg för att generera leads som konverterar mest.</li> </ul> <ul class="wp-block-list"> <li>Mer än hälften (53%) av marknadsförarna säger att webinar är det format högst upp i Funneln som genererar flest högkvalitativa leads.</li> <li>53% av marknadsförarna säger att email har varit den mest effektiva kanalen för att generera leads i ett tidigt skede.</li> <li>Att öka ditt antal landing pages från 10 till 15 ökar leads med 55%.</li> <li>Websites med 40+ landing pages genererar 1200% fler leads än de med bara en.</li> <li>53% av innehållsmarknadsförarna använder <a href="https://www.wpbeginner.com/sv/opinion/how-to-increase-leads-with-interactive-lead-generation/" title="How to Increase Leads by 50% With Interactive Lead Generation">interaktivt innehåll i sina</a> ansträngningar <a href="https://www.wpbeginner.com/sv/opinion/how-to-increase-leads-with-interactive-lead-generation/" title="How to Increase Leads by 50% With Interactive Lead Generation">för att generera leads.</a> </li> <li>79% av de högst upp utförda företagen har använt marketing automation för att generera leads i tre år eller mer.</li> </ul> <p>Att generera leads är processen att få människor intresserade av ditt företag och gradvis flytta dem genom din <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-make-a-high-converting-sales-funnel-in-wordpress/" title="How to Make a High Converting Sales Funnel in WordPress">försäljningstratt</a>.</p> <p>På WPBeginner rekommenderar vi att du skapar en landing page för var och en av dina lead-genereringskampanjer. Detta hjälper dina website besökare att fokusera på erbjudandet framför dem utan distraktioner, vilket gör dem mer benägna att konvertera. </p> <p>Det faktum att <strong>webbplatser med 40+ landing pages genererar 1200% fler leads</strong> bevisar hur effektiva landing pages är. </p> <p>Det enklaste sättet att skapa högkonverterande landing pages är med <a href="https://www.seedprod.com" target="_blank" rel="noopener" title="SeedProd - Best Drag & Drop WordPress Website Builder">SeedProd</a>. Det är den bästa drag and drop page buildern för WordPress. Dessutom kommer det med hundratals anpassningsbara <a href="https://www.wpbeginner.com/sv/showcase/landing-page-templates/" title="60+ Best Landing Page Templates for WordPress">templates för landing pages</a> för att du ska komma igång snabbt. </p> <p>Se denna tutorial för att lära dig hur du <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-create-a-landing-page-with-wordpress/" title="How to Create a Landing Page in WordPress">skapar en landing page i WordPress</a>, steg för steg. </p> <h4 class="wp-block-heading" id="conversion-rate-optimization-statistics">Statistik för optimering av konvertering</h4> <figure class="wp-block-image size-full"><img title="conversion-rate-optimization-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Conversion Rate Optimization Statistics" class="wp-image-140994 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/conversion-rate-optimization-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/conversion-rate-optimization-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/conversion-rate-optimization-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="conversion-rate-optimization-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/conversion-rate-optimization-statistics.png" alt="Conversion Rate Optimization Statistics" class="wp-image-140994" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/conversion-rate-optimization-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/conversion-rate-optimization-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>Enligt statistik över marknadsföringsutgifter spenderas i genomsnitt för varje $ 92 som spenderas på att förvärva en kund, bara $ 1 på att försöka konvertera dem.</li> <li>68% av småföretagen har inte en strukturerad eller dokumenterad strategi för konvertering (CRO).</li> <li>Endast cirka 22% av företagen är nöjda med sin konvertering.</li> <li>Den genomsnittliga konverteringen av landing pages är 2,35%.</li> <li>De bästa websites har en konvertering på 11,45% i genomsnitt.</li> <li>Att använda visuellt content som gillar videoklipp på landing pages kan förbättra konverteringen med 86%.</li> <li>Den genomsnittliga konverteringsgraden för onlineformulär ligger på cirka 21,5%. Denna siffra varierar dock beroende på bransch.</li> <li>Flerstegsformulär i WordPress kan lead till 300% mer konvertering.</li> <li>50% av marknadsförare som använder lead magnets för att uppmuntra registreringar rapporterar högre konvertering.</li> <li>E-böcker är den mest populära lead magneten bland prenumeranter, med 27,7% av marknadsförarna som använder dem.</li> <li>Personliga <a href="https://www.wpbeginner.com/sv/plugins/how-to-add-buttons-in-wordpress-without-using-shortcodes/" title="How to Add Call to Action Buttons in WordPress (without Code)">call-to-action</a> (CTA) konverterar 42% fler besökare än icke-personliga.</li> <li>50 % av de tillfrågade säger att fallstudier är det som får folk att röra sig snabbare genom deras försäljningstratt.</li> <li>En fördröjning på 1 sekund i <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-properly-run-a-website-speed-test-best-tools/" title="How to Properly Run a Website Speed Test (8 Best Tools)">hastigheten på din site</a> kan minska konverteringen med upp till 7%.</li> <li>Att be om ett telefonnummer har den sämsta effekten på konverteringen.</li> <li>Den genomsnittliga mobila konverteringen är cirka 1,53% jämfört med 4,14% på desktop.</li> <li>A/B-testning är den mest använda metoden för optimering av konvertering.</li> </ul> <p>CRO (Conversion Rate Optimization) är processen för att öka andelen besökare på webbplatsen som vidtar din önskade action, om det är att fylla i ett formulär eller köpa en produkt. </p> <p>Statistiken ovan ger dig smarta idéer som kan hjälpa dig att konvertera mer av trafiken på din website. </p> <p>You kan till exempel snabba upp <a href="https://www.wpbeginner.com/sv/wordpress-performance-speed/" title="The Ultimate Guide to Boost WordPress Speed & Performance">din website</a> för att förbättra kundupplevelsen och öka konverteringen med upp till 7%. </p> <p>Eller så kan du göra om långa formulär med en page till formulär med flera pages för att <strong>öka konverteringen med upp till 300%</strong>. Se denna tutorial för att lära dig hur du <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-create-a-multi-page-form-in-wordpress/" title="How to Create a Multi-Page Form in WordPress">skapar ett flersidigt formulär i WordPress</a>. </p> <p>Du kanske också vill läsa vår guide om hur du <a href="https://www.wpbeginner.com/sv/beginners-guide/wordpress-conversion-tracking-made-simple-a-step-by-step-guide/" title="WordPress Conversion Tracking Made Simple: A Step-by-Step Guide">trackar konverteringar i WordPress</a>.</p> <h4 class="wp-block-heading" id="advertising-statistics">Statistik om digital Advertising</h4> <figure class="wp-block-image size-full"><img title="advertising-trends" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Advertising Statistics and Trends" class="wp-image-140998 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/advertising-trends.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/advertising-trends.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/advertising-trends-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="advertising-trends" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/advertising-trends.png" alt="Advertising Statistics and Trends" class="wp-image-140998" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/advertising-trends.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/advertising-trends-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>68% av marknadsförarna uppgav att betald annonsering är ”mycket viktigt” eller ”extremt viktigt” för deras övergripande digitala marknadsföringsstrategi.</li> <li>Utgifterna för Search Advertising förväntas uppgå till 132 miljarder USD år 2024.</li> <li>År 2022 förutspådde eMarketer att PPC-annonsutgifterna (pay-per-click) skulle uppgå till över 258 miljarder dollar.</li> <li>Den typiska kostnaden per click för search-annonser ligger i intervallet $ 2 till $ 4.</li> <li>Branscher med den högsta genomsnittliga kostnaden per klick är advokater och juridiska tjänster, <a href="https://www.wpbeginner.com/sv/showcase/best-wordpress-themes-for-dentists/" title="21 Best WordPress Themes for Dentists">tandläkare och tandvårdstjänster</a> samt heminredning, kl. 6-8 USD per klick.</li> <li>80% av varumärkena använder betald social media advertising.</li> <li>Facebook är den mest populära plattformen för företag att köpa annonser i sociala medier.</li> <li>26% av marknadsförarna säger att de ser den bästa direkta avkastningen från annonser på Facebook.</li> <li>Placering av annonser och målgruppsinriktning efter demografi är de sätt som annonsörer använder högst upp för att öka efterfrågan.</li> <li>Mobilannonsering har ökat snabbt under de senaste åren men förväntas bromsa in till cirka 10,4%.</li> <li>Utgifterna för videoreklam förväntas uppvisa en årlig tillväxttakt på 4,9% mellan 2020 och slutet av 2024.</li> </ul> <p>Inga annonser för betald search och social media används ofta av marknadsförare för att öka varumärkeskännedomen, attrahera customers och generera intäkter. </p> <p>Facebook är den mest populära plattformen för att köpa annonser i sociala media och 26% av marknadsförarna ser den bästa direkta avkastningen från den. </p> <p>Detta är vettigt eftersom Facebook har de högsta aktiva användarna varje månad på <strong>2,9 miljarder</strong>, så det har den <strong>högsta potentiella annonsräckvidden</strong>. </p> <p>För att komma igång med Facebook-annonser, kontrollera vår guide om hur man <a href="https://www.wpbeginner.com/sv/plugins/how-to-create-a-facebook-ads-landing-page-in-wordpress/" title="How to Create a Facebook Ads Landing Page in WordPress">skapar en Facebook Ads landing page i WordPress</a>. </p> <h4 class="wp-block-heading" id="affiliate-marketing-statistics">Statistik om affiliate-marknadsföring</h4> <figure class="wp-block-image size-full"><img title="affiliate-marketing-trends" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Affiliate Marketing Trends and Statistics" class="wp-image-141000 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/affiliate-marketing-trends.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/affiliate-marketing-trends.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/affiliate-marketing-trends-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="affiliate-marketing-trends" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/affiliate-marketing-trends.png" alt="Affiliate Marketing Trends and Statistics" class="wp-image-141000" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/affiliate-marketing-trends.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/affiliate-marketing-trends-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>Affiliate-marknadsföring genererar 16% av all order online i USA och Kanada.</li> <li><a href="https://www.wpbeginner.com/sv/beginners-guide/affiliate-marketing-guide-for-beginners-step-by-step/" title="Beginners Guide: Affiliate Marketing Tips & Tools (That WORK)">Affiliate-marknadsföring</a> anses vara en viktig färdighet av 40% av marknadsförare på nätet.</li> <li>I USA förväntas de totala utgifterna för de customizes som hänvisats av en affiliate uppgå till 8,2 miljarder dollar.</li> <li>Över 80% av alla varumärken och 84% av alla publicerare run-ar ett affiliate-program.</li> <li>Affiliate-marknadsföring är den marknadsföringsmetod som publicerare använder för att generera intäkter, efter <a href="https://www.wpbeginner.com/sv/beginners-guide/how-to-add-google-adsense-to-your-wordpress-site/" title="How to Properly Add Google AdSense to Your WordPress Site">Google Adsense</a>.</li> <li>De 3 högst upp kategorierna för affiliate är Fashion, Sports/Outdoors och Health & Beauty.</li> <li>Marknadsförare använder affiliate-program i alla skeden av kundresan: 83% riktade sig till kunder under upptäckts- och medvetandefasen, 79% under konvertering eller köp och 79% för att skapa ett pågående engagemang hos kunden.</li> <li>Konverteringarna inom affiliate-marknadsföring ligger genomsnittligt mellan 0,5% och 1%.</li> <li>Affiliate-program genererar mellan 15% och 30% av intäkterna för annonsörer.</li> <li>40% av de amerikanska handlarna anser att affiliate-program är deras bästa kundanskaffningskanal.</li> </ul> <p>Med affiliate-marknadsföring kan du få dina största fans, customers och andra marknadsförare att främja dina produkter åt dig. </p> <p>Affiliate-marknadsföringsprogram <strong>genererar mellan 15 och 30 procent av intäkterna</strong> för företag. It’s clear that this is a marketing strategy you don’t want to ignore. </p> <p>För att komma igång, följ denna tutorial om hur du <a href="https://www.wpbeginner.com/sv/plugins/how-to-easily-add-an-affiliate-program-in-woocommerce/" title="How to Easily Add an Affiliate Program in WooCommerce">enkelt lägger till ett affiliate-program i WooCommerce</a>. </p> <p>Om du är bloggare, här är de <a href="https://www.wpbeginner.com/sv/showcase/10-best-affiliate-marketing-tools-and-plugins-for-wordpress/" title="10 Best Affiliate Marketing Tools and Plugins for WordPress">bästa tools och tillägg för affiliate-marknadsföring</a>. Dessa tools kan hjälpa dig att tjäna extra pengar genom att främja dina favoritprodukter online. </p> <div class="wpb-alert style-yellow"> <p><strong>Related to:</strong> To improve your affiliate marketing content strategy, see our complete list of <a href="https://www.wpbeginner.com/sv/research/affiliate-marketing-statistics/" title="60+ Affiliate Marketing Statistics You Need to Know">affiliate marketing statistics</a>.</p> </div> <h4 class="wp-block-heading" id="marketing-technology-statistics">Marknadsföring Teknik Statistik</h4> <figure class="wp-block-image size-full"><img title="marketing-technology-statistics" decoding="async" width="680" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='300'%20viewBox='0%200%20680%20300'%3E%3C/svg%3E" alt="Marketing Technology Statistics" class="wp-image-141001 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/08/marketing-technology-statistics.png" data-srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-technology-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-technology-statistics-300x132.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="marketing-technology-statistics" decoding="async" width="680" height="300" src="https://www.wpbeginner.com/wp-content/uploads/2022/08/marketing-technology-statistics.png" alt="Marketing Technology Statistics" class="wp-image-141001" srcset="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-technology-statistics.png 680w, https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2022/08/marketing-technology-statistics-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <ul class="wp-block-list"> <li>42% av marknadsförarna har planer på att öka sin budget för virtual reality (VR) och augmented reality (AR).</li> <li>33% av marknadsförarna som inte använder automatisering eller <a href="https://www.wpbeginner.com/sv/showcase/wordpress-plugins-using-artificial-intelligence-and-machine-learning/" title="10 WordPress Plugins Using Artificial Intelligence and Machine Learning">artificiell intelligens</a> (AI) planerar att göra det i framtiden.</li> <li>34% av kunderna inom detaljhandeln skulle känna sig bekväma med att prata med kundtjänst via <a href="https://www.wpbeginner.com/sv/showcase/best-chatbots-software-ai/" title="14 Best AI Chatbots Software for Your Website Compared">AI-chattbottar</a> istället för med en kundtjänstmedarbetare live.</li> <li>64% av företagen tror att chatbots kommer att allow dem att ge en mer customize support för sina kunder.</li> <li>93% av marknadsförarna älskar gamification, vilket är en teknik som förvandlar en process till ett spel. </li> <li>88% av B2B-marknadsförarna har planer på att <strong>konvertera 10 till 30% av sitt material</strong> till interaktivt content.</li> <li><a href="https://www.wpbeginner.com/sv/wp-tutorials/chatgpt-prompts-for-bloggers-marketers-social-media/" title="54 Best ChatGPT Prompts for Bloggers, Marketers, and Social Media">ChatGPT</a>, en populär AI-mjukvara, används mest av företag inom teknik- och utbildningsindustrin. </li> </ul> <p>Marknadsförare är fortfarande intresserade av att experimentera med teknik som gillar virtuell verklighet, förstärkt verklighet och artificiell intelligens.</p> <p>De här trenderna kan verka för komplicerade och dyra för småföretagens marknadsföringsbudgetar.</p> <p>Men småföretagare kan enkelt använda <a href="https://www.wpbeginner.com/sv/showcase/7-best-live-chat-support-software-for-your-wordpress-site/" title="9 Best Live Chat Software for Small Business Compared">programvara</a> för chattsupport med chatbots med artificiell intelligens för att automatisera konversationer med kunder. </p> <p>Det finns också enkla sätt att add to gamification till din website. Följ till exempel denna tutorial för att <a href="https://www.wpbeginner.com/sv/wp-tutorials/how-to-add-spin-to-win-optins-in-wordpress-and-woocommerce/" title="How to Add Spin to Win Optins in WordPress and WooCommerce">add to ett ”Spin to Win”-rabatthjul i WordPress och WooCommerce</a>. </p> <p><strong>Förteckning över källor</strong></p> <p><a href="https://wpforms.com" target="_blank" rel="noopener" title="WPForms - Drag & Drop WordPress Form Builder">WPForms</a>, <a href="https://optinmonster.com" target="_blank" rel="noopener" title="OptinMonster - Lead Generation & Conversion Optimization Tool">OptinMonster</a>, <a href="https://www.isitwp.com/" target="_blank" rel="noreferrer noopener" title="IsItWP">MonsterInsights</a>, <a href="https://www.statista.com/" target="_blank" rel="noreferrer noopener nofollow" title="Statista">Statista</a>, <a href="https://www.hubspot.com/" target="_blank" rel="noreferrer noopener nofollow" title="HubSpot">HubSpot</a>, <a href="https://www.isitwp.com/" target="_blank" rel="noreferrer noopener" title="IsItWP">IsItWP</a>, <a href="https://www.internetlivestats.com/one-second/#google-band" target="_blank" rel="noreferrer noopener nofollow" title="Internet Live Stats">Internet Live Stats</a>, <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/shopping-research-before-purchase-statistics/" target="_blank" rel="noreferrer noopener nofollow" title="Think with Google">Google</a>, <a href="https://smashballoon.com/social-media-marketing-statistics/" target="_blank" rel="noopener" title="Smash Balloon">Smash Balloon</a>, <a href="https://www.searchenginejournal.com/" target="_blank" rel="noreferrer noopener nofollow" title="Search Engine Journal">Search Engine Journal</a>, <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noreferrer noopener nofollow" title="Wyzowl">Wyzowl</a>, <a href="https://wistia.com/about/state-of-video" target="_blank" rel="noreferrer noopener nofollow" title="Wistia">Wistia</a>, <a href="https://www.zenithmedia.com/online-video-viewing-to-reach-100-minutes-a-day-in-2021/" target="_blank" rel="noreferrer noopener nofollow" title="Zenith">Zenith</a>, <a href="https://moz.com/blog/state-of-searcher-behavior-revealed" target="_blank" rel="noreferrer noopener nofollow" title="Moz">Moz</a>, <a href="https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/" target="_blank" rel="noreferrer noopener nofollow" title="Campaign Monitor">Campaign Monitor</a>, <a href="https://contentmarketinginstitute.com/" target="_blank" rel="noreferrer noopener nofollow" title="Content Marketing Institute">Content Marketing Institute</a>, <a href="https://www.semrush.com/blog/content-marketing-statistics/" target="_blank" rel="noreferrer noopener nofollow" title="SEMRush">SEMRush</a>, <a href="https://www.demandmetric.com/content/content-marketing-infographic" target="_blank" rel="noreferrer noopener nofollow" title="Demand Metric">Demand Metric</a>, <a href="https://backlinko.com/b2b-content-marketing-report" target="_blank" rel="noreferrer noopener nofollow" title="Backlinko">Backlinko</a>, <a href="https://unctad.org/news/global-e-commerce-jumps-267-trillion-covid-19-boosts-online-sales" target="_blank" rel="noreferrer noopener nofollow" title="UNCTAD">UNCTAD</a>, <a href="https://rakutenadvertising.com/media-and-press/independent-survey-commissioned-by-rakuten-affiliate-network-reveals-affiliate-mxarketing-industry-to-grow-to-6-8-billion-over-next-five-years/" target="_blank" rel="noreferrer noopener nofollow" title="Rakuten">Rakuten</a>, <a href="https://affiliatewp.com/affiliate-marketing-statistics-for-2022/" target="_blank" rel="noreferrer noopener" title="AffiliateWP">AffiliateWP</a>, <a href="https://www.insiderintelligence.com/coverage/emarketer/" target="_blank" rel="noreferrer noopener nofollow" title="eMarketer">eMarketer</a>, <a href="https://www.wordstream.com/" target="_blank" rel="noopener nofollow" title="WordStream">WordStream</a></p> <p>Vi hoppas att denna lista över marknadsföringsstatistik, trender och fakta hjälper dig att sätta riktmärken och utveckla en marknadsföringsstrategi som fungerar bäst för your business. 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Här är vår <a href="https://www.wpbeginner.com/sv/wpbeginner-editorial-process/" target="_blank" rel="noopener noreferrer" style="color: #555;text-decoration: underline">editoriala process</a>.</p><section class="author-box"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='96'%20height='96'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" width="96" height="96" alt="Avatar" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 photo avatar-default perfmatters-lazy" data-src="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/08/def-avatar-o-96x96.jpeg" /><noscript><img src="https://www.wpbeginner.com/sv/wp-content/uploads/sites/11/2023/08/def-avatar-o-96x96.jpeg" width="96" height="96" alt="Avatar" class="avatar avatar-96 wp-user-avatar wp-user-avatar-96 photo avatar-default" /></noscript><h4 class="author-box-title"><a href="https://www.wpbeginner.com/sv/author/wpbeginner/" class="aboutauthor" rel="author">Om den Editorial Staff </a></h4><div class="author-box-content" itemprop="description"><p>Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.</p> </div></section><div class="sidebartoolkit widget"><div class="sidebartoolkit__icons"><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-server"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-tools"></use></svg><svg width="22" height="22" aria-hidden="true" role="img" focusable="false"><use xlink:href="#brands-wordpress"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-plug"></use></svg><svg width="12" height="12" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-browser"></use></svg></div><p class="sidebartoolkit__title">Den ultimata <strong>WordPress-verktygslådan</strong></p><p><strong>Få GRATIS tillgång till vår verktygslåda</strong> - en samling WordPress-relaterade produkter och resurser som varje professionell användare bör ha!</p><div class="wp-block-button"><a class="wp-block-button__link large" href="https://app.monstercampaigns.com/c/iyqfvnwed1i5jxbmo47x/" target="_blank" rel="noopener noreferrer">Ladda ner nu</a></div></div></div><h2 class="screen-reader-text">Reader Interactions</h2><div class="entry-comments" id="comments"><h3><svg width="24" height="24" aria-hidden="true" role="img" focusable="false"><use xlink:href="#light-comment-lines"></use></svg>3 kommentarer<a class="reply-button" href="#respond">Lämna ett svar</a></h3><ol class="comment-list"> <li class="comment even thread-even depth-1" id="comment-3735320"> <article id="article-comment-3735320"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Mrteesurez</span> </p> </header> <div class="comment-content"> <p>Fantastic, I love this.<br /> It’s like I should print out this and keep it for daily checking.</p> <p>Please, make sure you continue to update this, these are kind of facts and trends all internet markteters need.</p> <p>”90% of web pages get zero organic traffic from Google” – This needs attention, why ??</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3735320' data-commentid="3735320" data-postid="139795" data-belowelement="article-comment-3735320" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Svara<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-3739481"> <article id="article-comment-3739481"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>We do our best to keep our content updated and as we say in the article: The fact that 90% of web pages get zero traffic from Google could be because they’re not properly optimized.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3739481' data-commentid="3739481" data-postid="139795" data-belowelement="article-comment-3739481" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Svara<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Administratör</p> </div> </article> <ul class="children"> <li class="comment even depth-3" id="comment-3742041"> <article id="article-comment-3742041"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Mrteesurez</span> </p> </header> <div class="comment-content"> <p>Well that could be the major issue as you have said. As we all know that organic traffic form search engine are free if one is able to optimize his web content well.</p> <p>We need to take more look and learn more on website optimization to shared from this huge free traffic search engines.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3742041' data-commentid="3742041" data-postid="139795" data-belowelement="article-comment-3742041" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Svara<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> </li> </ul> </li> </ul> </li> </ol></div><div class="pagination comment-pagination"></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Lämna ett svar <small><a rel="nofollow" id="cancel-comment-reply-link" href="/sv/research/marketing-statistics-trends-and-facts-updated/#respond" style="display:none;">Avbryt svar</a></small></h3><form action="https://www.wpbeginner.com/sv/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="commentpolicy">Tack för att du väljer att lämna en kommentar. 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