Nike Co-Founder Phil Knight Confirms The Brand's Pronunciation

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Fans of the brand have been debating the subject for decades, with the majority of UK residence pronouncing it Ni-ke (without the " ey" sound), while americans have always seemed to prefer the now-correct version. the matter was finally cleared up when two creatives called ben and ken decided to write a letter directly to knight, who appears to have simply sent the original letter back with the correct answer circled. the legitimacy of the letter hasn't been confirmed yet, however, so if you really want to keep pronouncing it ni-ke you can."> <meta property="og:description" content="Phil Knight, the CEO and co-founder of Nike, has confirmed the correct pronunciation of Nike and, guess what, it's Ni-key. Fans of the brand have been debating the subject for decades, with the majority of UK residence pronouncing it Ni-ke (without the " ey" sound), while americans have always seemed to prefer the now-correct version. the matter was finally cleared up when two creatives called ben and ken decided to write a letter directly to knight, who appears to have simply sent the original letter back with the correct answer circled. the legitimacy of the letter hasn't been confirmed yet, however, so if you really want to keep pronouncing it ni-ke you can."/> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@huhmagazine"> <meta name="twitter:title" content="Nike Co-Founder Phil Knight Confirms The Brands Pronunciation"> <meta name="twitter:description" content="Phil Knight, the CEO and co-founder of Nike, has confirmed the correct pronunciation of Nike and, guess what, it's Ni-key. Fans of the brand have been debating the subject for decades, with the majority of UK residence pronouncing it Ni-ke (without the " ey" sound), while americans have always seemed to prefer the now-correct version. the matter was finally cleared up when two creatives called ben and ken decided to write a letter directly to knight, who appears to have simply sent the original letter back with the correct answer circled. the legitimacy of the letter hasn't been confirmed yet, however, so if you really want to keep pronouncing it ni-ke you can."> <meta name="twitter:image" content="https://web.archive.org/web/20171107133724im_/http://www.huhmagazine.co.uk/images/uploaded/index/nikey_index.jpg">  <script async src="//web.archive.org/web/20171107133724js_/http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <script> (adsbygoogle = window.adsbygoogle || []).push({ google_ad_client: "ca-pub-3664804546118518", enable_page_level_ads: true }); </script> </head> <body> <div id="site_wrapper">  <div id="adbar">  <div id="div-gpt-ad-1488975872205-2"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1488975872205-2'); 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updateShareCount(permalinkWPSC); function updateShareCount (permalinkWPSC) { return jQuery.ajax({ url: 'https://web.archive.org/web/20171107133724/https://graph.facebook.com/?id=' + permalinkWPSC, type: 'GET', dataType: 'JSONP', success: function(data) { console.log(data); if (data.share) { $( ".total-share-count-wpsc" ).html( data.share.share_count ); $( ".fb-comment-count-wpsc" ).html( data.share.comment_count ); } } }); } </script> </li> <li class="shares"> · 73827 Views </li> <li class="shares"> · Posted 44 months Ago </li> <li class="shares">  BY Jack Lowe </li> </ul> <div class="clear"></div> <div class="article"> <p> <a href="https://web.archive.org/web/20171107133724/http://www.huhmagazine.co.uk/tags/phil-knight" target="_blank">Phil Knight</a>, the CEO and co-founder of <a href="https://web.archive.org/web/20171107133724/http://www.huhmagazine.co.uk/tags/nike" target="_blank">Nike</a>, has confirmed the correct pronunciation of Nike and, guess what, it's Ni-key. Fans of the brand have been debating the subject for decades, with the majority of UK residence pronouncing it Ni-ke (without the "ey" sound), while Americans have always seemed to prefer the now-correct version. </p>  <div id="adbar_middle"> <span>Advertisement - Continue Reading Below</span>  <div id="div-gpt-ad-1488975872205-3"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1488975872205-3'); }); </script> </div> </div> <p> The matter was finally cleared up when two creatives called Ben and Ken decided to write a letter directly to Knight, who appears to have simply sent the original letter back with the correct answer circled, as requested. The legitimacy of the letter hasn't been confirmed yet, however, so if you really want to keep pronouncing it Ni-ke you can. </p> <p> <a href="https://web.archive.org/web/20171107133724/http://cargocollective.com/benandken/Nike" target="_blank"> Head over to Ben and Ken's website to find out more. </a> </p> <p> <img src="https://web.archive.org/web/20171107133724im_/http://www.huhmagazine.co.uk/images/uploaded/nikey_02.jpg"/> </p> <p> <img src="https://web.archive.org/web/20171107133724im_/http://www.huhmagazine.co.uk/images/uploaded/nikey_03.jpg"/> </p> <p> <img src="https://web.archive.org/web/20171107133724im_/http://www.huhmagazine.co.uk/images/uploaded/nikey_04.jpg"/> </p> <p> <img src="https://web.archive.org/web/20171107133724im_/http://www.huhmagazine.co.uk/images/uploaded/nikey_05.jpg"/> </p> </div> <div id="subscribe"> Want more news like this? 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