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class="image-23"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/logo-w.svg" loading="lazy" alt="le eye institute logo"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/400tewksbury.png" loading="lazy" alt="tewksbury dental associates logo"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/gbswhite.png" loading="lazy" alt="Brigham Health logo"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/centwhitelogo.png" loading="lazy" alt="chicago ent logo"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_PEItextpng.png" loading="lazy" sizes="(max-width: 767px) 100vw, (max-width: 991px) 5vw, 6vw" srcset="https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_PEItextpng-p-500.png 500w, https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_PEItextpng.png 888w" alt="Pacific Eye Institute Logo" class="image-24"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/white_lodentext.png" loading="lazy" alt="Loden Vision Logo" class="image-22"></div> <div class="logo-blocks"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_MNeye_text.png" loading="lazy" alt="Minnesota Eye logo"></div> </div> </div> </div> </div> <div class="leaders-section wf-section"> <div class="leader-wrapper"> <div class="div-block-4" style="padding:2rem 0rem 6rem;"> <div class="center-bb"> <div class="top-title-2 horizontal white-version middle"> <h2 class="dark-headline crr">Medical SEO <strong>Website Audit</strong></h2> </div> <div class="so-container"> <div id="so-boxso1663860640"> <form class="so-widget-form" id="so1663860640" action="https://audit.glacial.com/process-embedded.inc" target="so-iframe" data-behaviour="new_tab" data-title="Website Report for " data-touch="Thank you for requesting a report. We'll be in touch shortly!" onsubmit="return soSubmit(this)"> <input id="so-typeso1663860640" type="hidden" name="type" value="web"> <input type="hidden" name="uid" value="17502"> <input type="hidden" name="behaviour" value="new_tab"> <input type="hidden" name="template" value="4251"> <input id="so-redirectso1663860640" type="hidden" name="redirect" value="https://www.glacial.com/thank-you-website-audit-form/"> <div id="so-fieldswrapso1663860640"> <input type="text" name="domain" id="so-domainso1663860640" class="so-fieldso1663860640" placeholder="Website URL" data-validation="Please enter a correct Website URL. Only homepages are accepted."> <input type="text" name="first_name" id="so-first-nameso1663860640" class="so-fieldso1663860640" placeholder="First Name" data-validation="Please enter your First Name"> <input type="text" name="last_name" id="so-last-nameso1663860640" class="so-fieldso1663860640" placeholder="Last Name" data-validation="Please enter your Last Name"> <input type="text" name="email" id="so-emailso1663860640" class="so-fieldso1663860640" placeholder="Email" data-validation="Please enter a valid email address."> <input type="text" name="phone" id="so-phoneso1663860640" class="so-fieldso1663860640" placeholder="Phone Number" data-validation="Please enter your phone"> <input type="submit" id="so-submitso1663860640" value="Start Audit"> </div> </form> </div> </div> </div> </div> <div class="div-block-4"> <div class="center-bb"> <div class="top-title-2 horizontal white-version middle"> <div class="line-title second white-line dark"></div> <h2 class="top-title-text no-rotate red">medical marketing<br></h2> </div> <h2 class="dark-headline crr">Leaders in <strong>Medical Marketing</strong></h2> <p class="cta-text">After building your new website, you may wonder why you need digital marketing. A new medical website will only get you so far without a digital marketing team to propel you forward.</p> <p class="cta-text"><strong>If your practice wants to be recognized online and turn leads into patients, an effective medical marketing strategy is the optimal approach.</strong></p> <p class="cta-text">Your practice needs to be state-of-the-art in every way possible, and when you choose digital marketing, choose someone that will make you stand out from the competition. Your time is best spent treating patients, knowing that your website is ranking and campaigns are converting. That's where we come in. With a team of dedicated internet marketing specialists, Glacial Multimedia can take your business to the next level with digital marketing services for every budget.</p> <p class="lead-line">10,000 First Page Results <br></p> <div class="block-wrapper"> <div class="block"> <p class="centered-box-text-2"><strong>Award Winning Website Designs</strong></p> <p class="centered-box-text-2"><em>Interactive Media Awards + Brodersons</em></p> </div> <div class="div-block-6"></div> <div class="block"> <p class="centered-box-text-2"><strong>Google Premier Partners</strong></p> <p class="centered-box-text-2"><em>With decades of spend and data metrics</em></p> </div> <div class="div-block-6"></div> <div class="block"> <p class="centered-box-text-2"><strong>Top National SEO Results</strong></p> <p class="centered-box-text-2"><em>#1 results all over USA</em></p> </div> <div class="div-block-6"></div> <div class="block lg"> <p class="centered-box-text-2"><strong>Leading Industry Lectures and Discussions</strong></p> <p class="centered-box-text-2"><em>ASCRS, AAO, AECOS, Southern Eye Congress, Hawaiian Eye, NYSOS</em></p> </div> <div class="div-block-6"></div> <div class="block lg"> <p class="centered-box-text-2"><strong>Passionate Customer Service</strong></p> <p class="centered-box-text-2"><em>We actually answer the phone</em></p> </div> </div> <a href="https://www.glacial.com/internet-marketing-planning/" class="reg-button w-button" title="Click to Learn More About Medical Marketing">learn more about medical marketing</a> </div> </div> </div> </div> <div class="newservice-section wf-section"> <div class="newservice-div"> <h2 class="newsvcheader"><strong>What We Specialize In</strong></h2> <div data-current="Tab 1" data-easing="ease" data-duration-in="300" data-duration-out="100" class="tabs w-tabs"> <div class="tabs-menu w-tab-menu"> <a data-w-tab="Tab 1" class="svctablink w-inline-block w-tab-link w--current"> <div>Websites</div> </a> <a data-w-tab="Tab 2" class="svctablink w-inline-block w-tab-link"> <div>SEO</div> </a> <a data-w-tab="Tab 3" class="svctablink w-inline-block w-tab-link"> <div>PPC</div> </a> <a data-w-tab="Tab 4" class="svctablink w-inline-block w-tab-link"> <div>Social</div> </a> <a data-w-tab="Tab 5" class="svctablink w-inline-block w-tab-link"> <div>Content</div> </a> <a data-w-tab="Tab 6" class="svctablink w-inline-block w-tab-link"> <div>PR & Branding</div> </a> </div> <div class="tabs-content w-tab-content"> <div data-w-tab="Tab 1" class="svctabpane w-tab-pane w--tab-active"> <div class="svctabcontent"> <h2 class="svch2">Medical Website Design and Development</h2> <p class="svctext">When designing a new medical website, you need to keep both style and function at the forefront. In healthcare, this means a website design that converts patients, makes it easy to engage, and works on all devices.</p> <p class="svctext">Using tools such as self tests, interactive calculators, and easy calls-to-action are key elements of an effective lead generating design. Furthermore, do not forget the importance of the technology behind your website. Beyond the code and platform used to build your website, maintaining HIPAA and ADA compliance is a critical IT aspect of website design.</p> <a href="https://www.glacial.com/medical-website-design/" title="Learn more about medical website design" class="reg-button w-button">Learn More</a> </div> </div> <div data-w-tab="Tab 2" class="svctabpane w-tab-pane"> <div class="svctabcontent"> <h2 class="svch2">Search Engine Optimization for Medical Practices</h2> <p class="svctext">Search engine optimization (SEO) is a crucial component of digital marketing and website design. Organic SEO refers to your ranking in search results determined by search engines. If a website is not optimized correctly, you risk not coming up for searches related to your specialties. SEO is a must if you want to rank above your competitors.</p> <p class="svctext">Local SEO is another critical part of an overall medical SEO strategy that involves keeping all information about your locations up to date. This means that you need all location pages on your website to be accurate and any other places your locations may appear, like on Google and any map pack listings. Accurate citations are a primary way to ensure that your patients can find your providers and services.</p> <a href="https://www.glacial.com/medical-seo/" title="Learn more about medical seo" class="reg-button w-button">Learn More</a> </div> </div> <div data-w-tab="Tab 3" class="svctabpane w-tab-pane"> <div class="svctabcontent"> <h2 class="svch2">Paid Search Advertising for Medical Practices</h2> <p class="svctext">Using paid search advertising (Pay-Per-Click) is a way to generate leads beyond traditional marketing avenues like radio and television. Digital paid search advertising allows for precise attribution tracking, roi measurement, and targeting.</p> <p class="svctext">For the most success, practices should use custom-designed landing pages, with a specific call to action. Using landing pages helps direct traffic, keeping them engaged and focused.</p> <a href="https://www.glacial.com/paid-search/" title="Learn more about medical paid search" class="reg-button w-button">Learn More</a> </div> </div> <div data-w-tab="Tab 4" class="svctabpane w-tab-pane"> <div class="svctabcontent"> <h2 class="svch2">Social Media Management for Medical Practices</h2> <p class="svctext">Social media has always been important, but many doctors wonder how it pertains to them. </p> <p class="svctext">The purpose of social media is to function as a method of branding your practice. Posting on various social media channels is necessary to educate patients while helping with brand awareness. </p> <p class="svctext">More than ever, your patients check social media before they walk in the door. If you're not posting on social, there's a good chance someone may choose your competition because they feel you aren't offering a well-rounded patient experience.</p> <a href="https://www.glacial.com/social-media-integration/" title="Learn more about social media management for medical practices" class="reg-button w-button">Learn More</a> </div> </div> <div data-w-tab="Tab 5" class="svctabpane w-tab-pane"> <div class="svctabcontent"> <h2 class="svch2">Content Marketing for Medical Practices</h2> <p class="svctext">Website content for your practice is about more than words on the page. In the field of the healthcare website, it's all about creating content that's both engaging and educational.</p> <p class="svctext">Writing in a way that’s tailored for patient readability and Google's guidelines is a two-prong approach. One, you can inform your patients with content that anyone of any educational level should be able to understand. </p> <p class="svctext">Two, you're creating content that's written to increase the potential for search rankings and make you seem more authoritative to Google. By doing this, you can use your website content as a tool to take your digital marketing efforts to the next level.</p> <a href="https://www.glacial.com/content-marketing/" title="Learn more about medical content marketing" class="reg-button w-button">Learn More</a> </div> </div> <div data-w-tab="Tab 6" class="svctabpane w-tab-pane"> <div class="svctabcontent"> <h2 class="svch2">Practice Branding and Graphic Design</h2> <p class="svctext">Every practice we work with is unique, and your branding and graphic design assets should reflect that. Knowing and understanding your brand is about so much more than designing your logo or creating an engaging medical website design. </p> <p class="svctext">Branding gives your website and your business an identity, and enables doctors to stand out from their competition.</p> <a href="https://www.glacial.com/branding-identity-development/" title="Learn more about branding and graphic design for medical practices" class="reg-button w-button">Learn More</a> </div> </div> </div> </div> </div> </div> <div class="data-section wf-section"> <div class="data-wrapper"> <div class="data-text-div"> <h2 class="box-header"><strong>Data Driven Search Experts</strong> with Proven Success<strong></strong></h2> <p class="paragraph">We utilize data to get better outcomes for our clients. With over 21 years of experience and millions of dollars of ad data in medical and healthcare search we can dial in more precise campaigns, getting better conversions at lower costs. Schedule a call with us to learn about our unique methodology.</p> <p class="paragraph"><strong>Convert More Leads with our proprietary CRM! </strong></p><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/MDprospects_small.png" loading="lazy" alt="MDprospects logo" class="image-19"> <a href="https://www.mdprospects.com/schedule-a-demo/" target="_blank" rel="nofollow" class="reg-button w-button">request a demo</a> </div> <div class="json-div"> <img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/service-chart.jpg" alt="Chart of Our Services"> </div> </div> </div> <div class="master-section wf-section lazy-background"> <div class="leader-wrapper"> <div class="div-block-4"> <div class="center-bb"> <h2 class="block-header-copy fade _2">Masters</h2> <h2 class="dark-headline crr">The Best in <strong>Medical Website Design</strong></h2> <p class="lead-line">3,000+ Beautiful Websites Designed and Developed <br></p> <p class="cta-text">At Glacial Multimedia, we design websites that attract new patients, increase lead generation, engage users, and provide a seamless experience with your practice</p> <p class="cta-text">Make a lasting impact by choosing the experts in medical website design. Choose the best when creating a beautiful, modern website that converts and stands out from your competition.</p> <p class="cta-text">Conversion optimized, ADA & HIPAA compliant, mobile first and all custom. <strong>The best part is - you own it!</strong></p> <a href="https://www.glacial.com/medical-website-design/" class="reg-button w-button">learn more</a> </div> </div> </div> </div> <div class="testimonial-section wf-section"> <div class="top-title-2 horizontal white-version middle"> <div class="line-title second white-line"></div> <h3 class="top-title-text no-rotate red">testimonials<br></h3> </div> <h2 class="heading-3 ctr">What Our <strong>Clients Say</strong></h2> <div data-delay="4000" data-animation="slide" class="slider-2 w-slider" data-autoplay="true" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="1000" data-infinite="true"> <div class="w-slider-mask"> <div class="w-slide"> <div class="slider-div"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/lewman_1lewman.png" loading="lazy" alt="lewman image" class="image-12"> <p class="testimonial-text">"One of my favorite quotes is from Ralph Waldo Emerson, which states, "Make yourself necessary to somebody." This is exactly what Glacial has done in the way of medical website design and optimization. Throughout our lengthy research process on which SEO company to use, they stuck with us, answering all of our questions and relieving any concerns. From the first point of contact, all the way to completion of the website, they have been there to ensure that our expectations are being met. Moving from the index to page one in such a short amount of time has competitively placed Discover Vision in the customer's first line of sight. In the eye care industry, YOU JUST CAN'T BEAT SERVICE LIKE THAT.”</p> <p class="testimonial-name"><strong>Chris Lewman, Director of Marketing<br></strong>Discover Vision Centers - Kansas City</p><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/logo.png" loading="lazy" alt="Discover logo" class="image-14"> </div> </div> <div class="w-slide"> <div class="slider-div"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/lindstrom_1lindstrom.png" loading="lazy" alt="Lindstrom image" class="image-12"> <p class="testimonial-text">"Glacial Multimedia came to our practice a little over three years ago. They worked with our marketing and administrative team to develop a STRONG INTERNET MARKETING STRATEGY for our total practice. The end result was very positive as our cataract and refractive surgery referrals from the Internet have increased significantly. We have experienced an increase in quarter over quarter cataract and refractive surgery volume since the launch of our new medical web site design and SEO strategy. In short, we are very pleased with our relationship with Glacial Multimedia and their team has helped our practice build a strong and effective Internet brand at Minnesota Eye Consultants."</p> <p class="testimonial-name"><strong class="bold-text-3">Richard L. Lindstrom, MD<br></strong>Minnesota Eye Consultants</p><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/LOGO-Minnesota-Eye-Consultants-all-purple-01-1.png" loading="lazy" sizes="(max-width: 479px) 83vw, 200px" srcset="https://cdn-12c7.kxcdn.com/images/glacialv2_com/LOGO-Minnesota-Eye-Consultants-all-purple-01-1-p-500.png 500w, https://cdn-12c7.kxcdn.com/images/glacialv2_com/LOGO-Minnesota-Eye-Consultants-all-purple-01-1.png 600w" alt="Minnesota Eye logo" class="image-14"> </div> </div> </div> <div class="left-arrow-2 w-slider-arrow-left"> <div class="w-icon-slider-left"></div> </div> <div class="right-arrow-2 w-slider-arrow-right"> <div class="w-icon-slider-right"></div> </div> <div class="w-slider-nav w-slider-nav-invert w-round"></div> </div> </div> <div class="featured-section wf-section "> <div class="featured-container"> <a data-w-id="11fe038a-0895-276a-c12a-1e3ceeb46c17" href="https://www.glacial.com/portfolio/minnesota-eye-consultants/" 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src="https://www.glacial.com/wp-content/uploads/rmc-logo-white.png" loading="lazy" alt="logo" class="image-15"> </div> <a data-w-id="68048e60-3fda-8a18-e028-ceb27d35c0c5" href="https://www.glacial.com/portfolio/osheru/" style="background-image:url(https://www.glacial.com/wp-content/uploads/OSHERUcloseup-woman-eyes.jpg);" class="fblock clarus w-inline-block lazy-background" title="View this medical website design"> <div style="background-color:rgba(0,0,0,0.65)" class="overlay"> <div style="opacity:0" class="view-button"> <div class="text-block">View Design</div> </div><img src="https://www.glacial.com/wp-content/uploads/logo-osheru-1.svg" loading="lazy" alt="logo" class="image-15"> </div> </a>    </div> </div> <div class="care-section wf-section lazy-background"> <div class="care-wrapper"> <div class="div-block-7"> <h2 class="heading-5">When choosing Glacial Multimedia, your web design and internet marketing projects are in the hands of experienced <strong>people who care.</strong></h2> <p class="paragraph">Choosing a medical web design and medical marketing agency is about more than just what you see. It is about the compassion and soul our team brings to work every day that leads to successful results.</p> <a href="https://www.glacial.com/request-a-quote/" class="reg-button w-button" title="Click to Request a Quote">Request Quote</a> </div> </div> </div> <div class="icon-section wf-section lazy-background"> <div class="icon-div"> <h2 class="box-header white">Why Choose <strong>Glacial Multimedia?</strong></h2> <div class="icon-wrapper"> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edb7b" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-01_1icons-01.png" loading="lazy" alt="Contract Icon" class="image-16"></div> <div class="div-block-2"> <div class="text-block-2">No Long Term Contracts</div> <p class="paragraph-2">We'll absorb all the risk. Cancel anytime with a 90-day notice if you're not happy or we're not living up to our end of the bargain.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edb83" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-02_1icons-02.png" loading="lazy" alt="teams icon" class="image-16"></div> <div class="text-block-2">Dedicated Teams = TLC</div> <div class="div-block-2"> <p class="paragraph-2">Depending on the marketing strategy chosen for your practice, you'll have anywhere from 3-7 specialists working for your practice.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edb8b" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-03_1icons-03.png" loading="lazy" alt="In House icon" class="image-16"></div> <div class="div-block-2"> <div class="text-block-2">Everything In-House</div> <p class="paragraph-2">The work we do to help you market practice is hand-crafted in Portland, Maine by designers, writers, developers, internet marketing specialists, and consultants.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edb93" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-04_1icons-04.png" loading="lazy" alt="onboarding icon" class="image-16"></div> <div class="text-block-2">Easy Onboarding</div> <div class="div-block-2"> <p class="paragraph-2">To ensure an effortless transition, we developed an onboarding program for all our new clients, complete with call agendas, discovery exercises, and expectation timelines.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edb9b" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-05_1icons-05.png" loading="lazy" alt="handshake icon" class="image-16"></div> <div class="div-block-2"> <div class="text-block-2">You Own Everything, Forever</div> <p class="paragraph-2">Websites, landing pages, content — Everything we create or develop to help you grow your practice is yours forever, even if we part ways.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> <a href="https://www.glacial.com/about/" data-w-id="127abc99-ba98-056c-6a25-1033283edba3" style="border-color:rgba(255,255,255,0)" class="icon-blocks" title="Click to Learn More About Us"> <div class="div-block-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/icons-06_1icons-06.png" loading="lazy" alt="20+ icon" class="image-16"></div> <div class="div-block-2"> <div class="text-block-2">20+ Years Experience in Medical</div> <p class="paragraph-2">We’ve called ophthalmology web design and marketing home for the last twenty years. We know your industry. We know your patients.</p> </div> <div class="lm-div"> <div style="color:rgb(255,200,46)" class="lm-text">Learn More</div><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/arrow_set-04_1arrow_set-04.png" loading="lazy" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="right arrow" class="image-17"> </div> </a> </div> </div> </div> <div class="brand-section wf-section lazy-background"> <div class="_50-image-div"> <div class="div-block-7"> <h2 class="box-header">Creating Messaging That Tells <strong>Your Brand Story</strong></h2> <p class="paragraph">Creating a compelling message that resonates with customers is critical for success. You must differentiate your business from the competition with a sound value proposition and discuss what you can do for them.</p> <a href="https://www.glacial.com/branding-identity-development/" class="reg-button w-button" title="Click to Learn More About Branding">Learn More</a> </div> </div> </div> <div class="blog-section wf-section"> <div class="blog-wrapper"> <h2 class="heading-3 ctr"><strong>Healthcare Marketing Insights</strong><br><em>The Latest Headlines and Developments</em></h2> <div class="blog-container"> <div class="blog-block" id="post-8596"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD.jpeg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD.jpeg 1020w, https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD-300x196.jpeg 300w, https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD-768x501.jpeg 768w, https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD-270x176.jpeg 270w, https://www.glacial.com/wp-content/uploads/BlogImage_2025Strategy_HD-750x490.jpeg 750w" sizes="(max-width: 1020px) 100vw, 1020px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/your-roadmap-to-2025-success-build-a-digital-marketing-strategy-that-delivers-results/" rel="bookmark" title="Permanent Link to Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results">Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results</a></h3> <p>Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption. The pressure on physicians, administrators and marketing directors to enhance return on investment has […]</p> <a href="https://www.glacial.com/your-roadmap-to-2025-success-build-a-digital-marketing-strategy-that-delivers-results/" rel="bookmark" title="Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results" class="ui-button">Read More</a> </div> <div class="blog-block" id="post-8483"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing.jpg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="Cataract Surgery Marketing" decoding="async" srcset="https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing.jpg 1020w, https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing-300x196.jpg 300w, https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing-768x501.jpg 768w, https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing-270x176.jpg 270w, https://www.glacial.com/wp-content/uploads/cataractsurgerymarketing-750x490.jpg 750w" sizes="(max-width: 1020px) 100vw, 1020px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/cataract-marketing/" rel="bookmark" title="Permanent Link to Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel">Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel</a></h3> <p>Modern Cataract Marketing for Ophthalmology Practices Practices nationwide are grappling with reduced reimbursements and changing patient behaviors this year. But while some practices struggle, others are discovering innovative approaches to attract and convert premium cataract surgery patients, transforming market challenges into opportunities for unprecedented growth.               “Our cataract surgery and LASIK marketing strategies just aren’t working […]</p> <a href="https://www.glacial.com/cataract-marketing/" rel="bookmark" title="Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel" class="ui-button">Read More</a> </div> <div class="blog-block" id="post-8098"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/Glacial_GBP_BlogImage_.jpeg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="" decoding="async" srcset="https://www.glacial.com/wp-content/uploads/Glacial_GBP_BlogImage_.jpeg 560w, https://www.glacial.com/wp-content/uploads/Glacial_GBP_BlogImage_-300x178.jpeg 300w, https://www.glacial.com/wp-content/uploads/Glacial_GBP_BlogImage_-270x161.jpeg 270w" sizes="(max-width: 560px) 100vw, 560px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/why-your-practices-google-business-profile-views-have-dropped/" rel="bookmark" title="Permanent Link to Why Your Practice’s Google Business Profile Views Have Dropped">Why Your Practice’s Google Business Profile Views Have Dropped</a></h3> <p>Have you noticed that your Google Business Profile (GBP) impressions are significantly down compared to this time last year? You’re not alone! You may have even noticed this same trend happening last year, too. No, your Google Business Profile hasn’t been cursed or filtered out; Google is simply continuing to make tweaks to the way […]</p> <a href="https://www.glacial.com/why-your-practices-google-business-profile-views-have-dropped/" rel="bookmark" title="Why Your Practice’s Google Business Profile Views Have Dropped" class="ui-button">Read More</a> </div> <div class="blog-block" id="post-8063"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/ASCRS24Blazing_BlogImage_560x333.jpeg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="" decoding="async" srcset="https://www.glacial.com/wp-content/uploads/ASCRS24Blazing_BlogImage_560x333.jpeg 560w, https://www.glacial.com/wp-content/uploads/ASCRS24Blazing_BlogImage_560x333-300x178.jpeg 300w, https://www.glacial.com/wp-content/uploads/ASCRS24Blazing_BlogImage_560x333-270x161.jpeg 270w" sizes="(max-width: 560px) 100vw, 560px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/ascrs-2024-in-boston-was-blazing/" rel="bookmark" title="Permanent Link to ASCRS 2024 in Boston Was Blazing">ASCRS 2024 in Boston Was Blazing</a></h3> <p>Glacial Multimedia is thrilled to share that ASCRS was an incredible experience in Boston this past April. As a leader in ophthalmology marketing, we’re always eager to connect with clients, prospects, and industry partners at these events.  This year’s show was extraordinary as it brought together our growing team, allowed us to showcase our latest […]</p> <a href="https://www.glacial.com/ascrs-2024-in-boston-was-blazing/" rel="bookmark" title="ASCRS 2024 in Boston Was Blazing" class="ui-button">Read More</a> </div> <div class="blog-block" id="post-7929"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/560x333_GlacialPR_020924.jpg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="" decoding="async" srcset="https://www.glacial.com/wp-content/uploads/560x333_GlacialPR_020924.jpg 560w, https://www.glacial.com/wp-content/uploads/560x333_GlacialPR_020924-300x178.jpg 300w, https://www.glacial.com/wp-content/uploads/560x333_GlacialPR_020924-270x161.jpg 270w" sizes="(max-width: 560px) 100vw, 560px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/glacial-multimedia-launches-dedicated-digital-pr-department/" rel="bookmark" title="Permanent Link to Glacial Multimedia Launches Dedicated Digital PR Department">Glacial Multimedia Launches Dedicated Digital PR Department</a></h3> <p>Glacial Multimedia is excited to announce that we’re expanding our service offerings by launching a new Digital PR department. Although we’ve always been an industry leader in healthcare marketing, taking the lead in Digital PR is a strategic addition. This reflects our commitment to providing practices with comprehensive, forward-thinking digital marketing solutions. Keep reading to […]</p> <a href="https://www.glacial.com/glacial-multimedia-launches-dedicated-digital-pr-department/" rel="bookmark" title="Glacial Multimedia Launches Dedicated Digital PR Department" class="ui-button">Read More</a> </div> <div class="blog-block" id="post-7895"> <div class="b-image-div"><img src="https://www.glacial.com/wp-content/uploads/560x315_GlacialBlog2_121523.jpg" class="attachment-Blog Image size-Blog Image wp-post-image" alt="" decoding="async" srcset="https://www.glacial.com/wp-content/uploads/560x315_GlacialBlog2_121523.jpg 560w, https://www.glacial.com/wp-content/uploads/560x315_GlacialBlog2_121523-300x169.jpg 300w, https://www.glacial.com/wp-content/uploads/560x315_GlacialBlog2_121523-270x152.jpg 270w" sizes="(max-width: 560px) 100vw, 560px" /></div> <h3 class="b-header"><a href="https://www.glacial.com/6-healthcare-marketing-trends-shaping-the-future-in-2024/" rel="bookmark" title="Permanent Link to 6 Healthcare Marketing Trends Shaping the Future in 2024">6 Healthcare Marketing Trends Shaping the Future in 2024</a></h3> <p>A new year always seems like a good year to think ahead. As 2024 shapes up, what will healthcare marketing trends look like? Keep reading to learn more about 6 healthcare marketing trends shaping the future in 2024! </p> <a href="https://www.glacial.com/6-healthcare-marketing-trends-shaping-the-future-in-2024/" rel="bookmark" title="6 Healthcare Marketing Trends Shaping the Future in 2024" class="ui-button">Read More</a> </div> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div> </div> </div> <div class="instagram-section"> <h2 class="heading-3 ctr">Follow Us On <strong>Instagram</strong></h2> [instagram feed="7063"] </div> <div class="built-section wf-section lazy-background"> <div class="win-wrapper"> <div class="top-title-2 horizontal white-version middle"> <div class="line-title second white-line dark"></div> <h3 class="top-title-text no-rotate red">Awards<br></h3> </div> <h2 class="dark-headline crr">A Medical Marketing Agency</h2> <p class="dark-headline"><em>Built to Help You Win</em></p> <div class="div-block"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/googlepartnerrev.png" alt="Google partner logo" class="image-2"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/ima2014.png" alt="IMA Award 2014" class="image-3"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/ima.png" width="150" alt="IMA Award 2015" class="image-4"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_Made-Broderson-logo.png" sizes="(max-width: 479px) 71vw, (max-width: 767px) 150px, (max-width: 991px) 100px, 150px" srcset="https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_Made-Broderson-logo-p-500.png 500w, https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_Made-Broderson-logo-p-800.png 800w, https://cdn-12c7.kxcdn.com/images/glacialv2_com/White_Made-Broderson-logo.png 1347w" alt="MADE award logo" class="image-5"></div> </div> </div> <span id="kadence-conversion-end-of-content"></span><a id="footer"></a> <div id="form" class="cta-section wf-section lazy-background"> <div class="schedule-wrapper"> <p class="dark-headline _50"><strong>Schedule Your Free Medical Marketing Assessment Today!</strong></p> <div class="form-block w-form">  <iframe src="https://forms.glacial.com/my-contact-form-6169343.html" allowTransparency="true" style="min-height:600px; height:inherit; overflow:auto;" width="100%" id="contactform1233" name="contactform123" title="Contact Form" marginwidth="0" marginheight="0" frameborder="0" loading="lazy"></iframe>  </div> </div> </div> <div class="footer-section wf-section"> <div class="footer-wrapper"> <div class="address-block"><a href="https://www.glacial.com" title="Glacial Multimedia, Inc. - Click For the Homepage"><img src="https://cdn-12c7.kxcdn.com/images/glacialv2_com/NB_glacialreverse_101620-01.png" loading="lazy" alt="Glacial Multimedia, Inc. 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