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Virtual Events: Ali Spain deciphers The New Normal - SpeakerEngage Blog

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We love seeing people come together to connect face to face, it’s important, fun, and valuable to our members. But we’ve always struggled with the fact that we couldn’t scale our in-person experiences to our growing worldwide membership. </span></p> <p><span style="font-weight: 400;">Because we’ve wrestled with scale for some time, we had a </span><i><span style="font-weight: 400;">pilot</span></i><span style="font-weight: 400;"> virtual event on our calendars prior to the pandemic. Thankfully, our fortuitous planning worked out, and shortly after the WFH transition, we held our first virtual event. A worldwide virtual career fair using a third-party online events platform called </span><a href="http://www.vfairs.com"><span style="font-weight: 400;">vFairs</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">In a 24-hour period, across four global time zones, we enabled 60 hiring companies (including Microsoft Corp.) to meet 480+ alumni candidates. The vFairs platform enabled us to simulate the experience one would expect at an in-person career fair, which is important for a highly collaborative event such as a career fair. </span></p> <p><span style="font-weight: 400;">Since then, I’ve attended countless other online conferences, webinars, and virtual social hours. Here are some takeaways to keep in mind as you’re planning virtual events.</span></p> <p><b>Content Takes Precedence</b></p> <p><span style="font-weight: 400;">Taking time away from the office was a big part of going to in-person events. Now, attendance for virtual events is primarily driven by the information that one can learn and the information to be exchanged; opposed to who they might meet or run into. Thus, content must be compelling and the value of spending screen time (ie attending) — more so than shoulder-to-shoulder events. Prior to the event, communicate clearly, early, and persuasively what they will learn or gain by attending. </span></p> <p><b>The Experience Still Matters</b></p> <p><span style="font-weight: 400;">It’s human nature to connect with others. It’s the experience, the interaction, that drives people to an event, even online. It’s still important to enable attendees to connect with the presenter and with each other. Make it personal by asking presenters to acknowledge the attendee’s name when answering Q&amp;A chat questions. You may also include polling between sessions and encourage interaction with </span><span style="font-weight: 400;">prizes or recognition. </span><span style="font-weight: 400;">And, if you’re goal is a collaborative event, select an event solution that enables break out sessions where attendees can interact with each other, like </span><a href="https://www.airmeet.com/"><span style="font-weight: 400;">Airmeet</span></a><span style="font-weight: 400;">. </span></p> <p><b>The Swag</b></p> <p><span style="font-weight: 400;">Let’s be honest here, what we all miss is the swag. Providing a token of gratitude for attending is still very important and can still be done virtually. And, if you’re charging a registration fee, you better be packing some decent swag. I recently attended an all-day conference that gave away Grubhub coupons for lunch and did surveys between sessions to break up the program. Trivia winners had pizza delivered to their door during the event, which of course was posted to social media to create buzz. While you may save budget on catering at virtual events, don’t skip the swag budget entirely. It’s also nice to send a little something post-event (digitally or via mail) for saying thank you for attending. </span></p> <p><span style="font-weight: 400;">Yes, someday soon, it will be great to pack in shoulder-to-shoulder again. But out of necessity, we’ve learned virtual events can be scalable, economical, and as valuable. I’m convinced, post-vaccine, when our lives and work return to a new normal, virtual events will enjoy a new, elevated status in our business plans. </span></p> <p><span style="font-weight: 400;">Connect with </span><a href="https://www.linkedin.com/in/alispain/"><span style="font-weight: 400;">me on LinkedIn</span></a><span style="font-weight: 400;"> and share your event ideas.</span></p> </div> <!-- .entry-content --> <div class="et_post_meta_wrapper"> <!-- You can start editing here. --> <section id="comment-wrap"> <div id="comment-section" class="nocomments"> <!-- If comments are open, but there are no comments. --> </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/virtual-events-ali-spain-deciphers-the-new-normal/#respond" style="display:none;">Cancel reply</a></small></h3><form 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class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg&quot;}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let&#039;s make a quick recap of what you&#039;ve learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar&#039;s Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there&#039;s one last lesson for you! By the end of this day, you&#039;ll be ready for your next Co-Sell event! Of course, you will! Let&#039;s get to the finish line together. We&#039;ll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here&#039;s what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We&#039;ll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg&quot;}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives &amp; Presentation Today&#039;s session is all about design and creativity! In today&#039;s session, you&#039;ll learn all about designing with Canva and Beautiful.ia. It&#039;s about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you&#039;ll get. We&#039;ll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We&#039;ll go deep into the world of designing and creating your Webinar&#039;s Presentation and Promo Creatives! Here&#039;s what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva &amp; Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 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