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class="h-full w-full"><div class="h-[96px] w-full bg-theme-header-color"></div><div class="mb-9 px-4"><div class="mx-auto flex max-w-7xl flex-col gap-x-4 gap-y-6 lg:flex-row"><div class="mx-auto flex h-min min-h-[375px] w-full flex-col items-center bg-grey-light px-6 pb-6 text-center sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="relative -mt-[85px] mb-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:170px;width:170px;min-height:170px;min-width:170px"><img alt="Adam Deflorian's avatar" loading="lazy" width="170" height="170" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=256&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=384&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=384&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span></div><h1 class="mb-2">Adam Deflorian</h1><h2 class="typography-body-large-bold mb-1 flex flex-col">CEO<span class="typography-body-large">AZDS Interactive Group</span></h2><div>Denver, CO</div><div class="my-4 h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a href="https://www.linkedin.com/in/adeflorian/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none 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xmlns="http://www.w3.org/2000/svg"><title>X</title><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill-rule="nonzero"></path></svg></a><a href="https://www.azds.com/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><span class="material-symbols-outlined !text-black-light">language</span></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since June 2016</h3><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">There was nothing in Adam's background—his mom a schoolteacher and dad a small business owner—to predict he would fall for luxury hotels. That changed at age 16 when a stay with his grandparents at the Waldorf Astoria (then synonymous with “the best” or a “true grand hotel,” like today’s Ritz in Paris or The Plaza in New York) inspired him to launch AZDS Interactive Group, a digital marketing agency specifically targeting luxury travel brands. People rarely use the word 'possibility' when they speak of luxury hotels, but Adam thinks the best ones do just that: suggest a you that you'd never suspected was there. More than a decade later, Adam has grown AZDS from a mere 'possibility' into a multi-million-dollar practice that represents some of the world's most renowned luxury brands—including Montage International, The Oetker Collection, Accor, and XOJET. If you meet him for breakfast, be sure to ask him what he was doing at age 11. Beyond speaking at international marketing conferences or publishing in the likes of Forbes and the Denver Business Journal, Adam has several reasons to get out of bed every morning: Adam is changing the way most brands reach the consumer. By immersing himself in the product and learning what the consumer fundamentally wants and desires, he is able to gain insights as to what's necessary to stand out amongst the masses. He is improving the client-agency relationship by making it more personal. With a 95% client retention rate at AZDS, Adam establishes long-term partnerships and life-long relationships. He remains active at his alma mater, serving as a co-founder and mentor in the Accelerator & Mentor Program, and guest lecturer on entrepreneurship and digital marketing at the University of Denver's Daniels College of Business. Just as he received help and mentorship from his community—especially his mentor Scott Gilbert, former CEO of Saatchi & Saatchi LA—Adam gives back to the community to help inspire young entrepreneurs and future thought leaders. To start, he founded the AZDS Propel Foundation, a 501(c)3 public charity helping bring better content creation, distribution, and digital marketing to arts education foundations across the United States. </p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Adam Deflorian's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F641cdde1-5600-4d2d-8f52-22eda6ed9071.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Adam Deflorian</h4><div class="typography-body-small line-clamp-1">CEO</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Why The End Of The Eras Tour May Mark A Change For Luxury Travel" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6791d882e34ffdbf98590966%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbesagencycouncil/2025/01/24/why-the-end-of-the-eras-tour-may-mark-a-change-for-luxury-travel/">Why The End Of The Eras Tour May Mark A Change For Luxury Travel</a><p class="typography-datestamp">Jan 24, 2025</p></div><p class="line-clamp-3"> I recommend filling in business levels with group, wholesale and business travel.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbesagencycouncil/2025/01/24/why-the-end-of-the-eras-tour-may-mark-a-change-for-luxury-travel/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Is The ‘Holy Grail’ For Luxury Travel Now Within Arm’s Reach?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F66e49a2fdd196967e633385c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbesagencycouncil/2024/09/16/is-the-holy-grail-for-luxury-travel-now-within-arms-reach/">Is The ‘Holy Grail’ For Luxury Travel Now Within Arm’s Reach?</a><p class="typography-datestamp">Sep 16, 2024</p></div><p class="line-clamp-3">Hoteliers often leave money on the table by making a common mistake in their booking process. Here’s how new technology is changing the game.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbesagencycouncil/2024/09/16/is-the-holy-grail-for-luxury-travel-now-within-arms-reach/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Key Considerations For A Smooth Transition To GA4" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb3dde583fff30ddf58e922%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/key-considerations-for-a-smooth-transition-to-ga4/">Key Considerations For A Smooth Transition To GA4</a><p class="typography-datestamp">Jul 20, 2023</p></div><p class="line-clamp-3">Google Analytics 4 (GA4) marks a shift toward privacy and protecting personal data online. But what does this mean for your business?</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/key-considerations-for-a-smooth-transition-to-ga4/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="The Outlook For Luxury Travel In 2022" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61115ebd40ace36c6729e63c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/12/29/the-outlook-for-luxury-travel-in-2022/?sh=450207a65792">The Outlook For Luxury Travel In 2022</a><p class="typography-datestamp">Dec 29, 2021</p></div><p class="line-clamp-3">Overall, we’ve seen a big change in trends and indicators in 2021 from the prior year, and the stage is set for a very successful travel season in the year ahead.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/12/29/the-outlook-for-luxury-travel-in-2022/?sh=450207a65792" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Three Lesser-Known Factors For Hoteliers To Consider When Bringing On A New Digital Agency " loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60a5dfbd25b1e20f67532195%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/05/21/three-lesser-known-factors-for-hoteliers-to-consider-when-bringing-on-a-new-digital-agency/?sh=4e3a3eea10ea">Three Lesser-Known Factors For Hoteliers To Consider When Bringing On A New Digital Agency </a><p class="typography-datestamp">May 21, 2021</p></div><p class="line-clamp-3">Much like when filling a crucial on-property role, finding the right agency relationship is much easier said than done, especially with so much money on the line.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/05/21/three-lesser-known-factors-for-hoteliers-to-consider-when-bringing-on-a-new-digital-agency/?sh=4e3a3eea10ea" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Vaccinated Seniors Are Leading The Travel Charge: Here's How Hotels Can Win Their Bookings" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6061e8b1a2d689e327cbc023%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/03/30/vaccinated-seniors-are-leading-the-travel-charge-heres-how-hotels-can-win-their-bookings/?sh=19ae11665e93">Vaccinated Seniors Are Leading The Travel Charge: Here's How Hotels Can Win Their Bookings</a><p class="typography-datestamp">Mar 30, 2021</p></div><p class="line-clamp-3">As we wait for travel to rebound, why not adjust our digital strategies to better target the demographic most likely to book right now?</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/03/30/vaccinated-seniors-are-leading-the-travel-charge-heres-how-hotels-can-win-their-bookings/?sh=19ae11665e93" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Locally Sourced: A Competitive Advantage For Independent Hotels" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F602d1fefed12a20a9ff9d059%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/02/18/locally-sourced-a-competitive-advantage-for-independent-hotels/">Locally Sourced: A Competitive Advantage For Independent Hotels</a><p class="typography-datestamp">Feb 18, 2021</p></div><p class="line-clamp-3">Given the fact that independent hotels are local businesses themselves — with local connections — there are many ways that hoteliers can leverage this advantage to stand out among the pack.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/02/18/locally-sourced-a-competitive-advantage-for-independent-hotels/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Hoteliers, Now's The Time To Prepare For The Roaring Twenties" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60101abfa3553f9dea27a09e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/01/28/hoteliers-nows-the-time-to-prepare-for-the-roaring-twenties/">Hoteliers, Now's The Time To Prepare For The Roaring Twenties</a><p class="typography-datestamp">Jan 28, 2021</p></div><p class="line-clamp-3">From a marketing standpoint, the time is now to get your ducks in a row and ensure your hotel is strategically equipped to capture the onslaught of oncoming travel. Here are some good places to start.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/01/28/hoteliers-nows-the-time-to-prepare-for-the-roaring-twenties/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="5G Will Change The Hotel Experience — Here’s What Marketers Need To Know" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2021/12/29/5g-will-change-the-hotel-experience---heres-what-marketers-need-to-know/">5G Will Change The Hotel Experience — Here’s What Marketers Need To Know</a><p class="typography-datestamp">Dec 29, 2020</p></div><p class="line-clamp-3">If you haven’t yet seriously invested in your hotel’s mobile strategy, consider this the last call.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2021/12/29/5g-will-change-the-hotel-experience---heres-what-marketers-need-to-know/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Independent Brands Can Market Work-From-Hotel Rooms Online" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5fb82b686d5f4366d0aea9f2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/11/23/how-independent-brands-can-market-work-from-hotel-rooms-online/">How Independent Brands Can Market Work-From-Hotel Rooms Online</a><p class="typography-datestamp">Nov 23, 2020</p></div><p class="line-clamp-3">Ultimately, marketing a day-use room for an independent hotel should reflect the differences a guest will experience compared to a large brand like Hilton or Marriott.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/11/23/how-independent-brands-can-market-work-from-hotel-rooms-online/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Credit Card Points Are Going Unused — Here’s How Hotels Can Take Advantage" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f932aee33fb3b568460ed19%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/10/27/credit-card-points-are-going-unused---heres-how-hotels-can-take-advantage/">Credit Card Points Are Going Unused — Here’s How Hotels Can Take Advantage</a><p class="typography-datestamp">Oct 27, 2020</p></div><p class="line-clamp-3">Tapping into these masses of unused credit card points could be a valuable strategy to supplement your ongoing digital efforts in the coming months.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/10/27/credit-card-points-are-going-unused---heres-how-hotels-can-take-advantage/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f3eaa43041b01075f9ada04%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/08/21/the-hotel-recovery-how-smart-brands-can-make-short-term-sacrifices-to-gain-long-term-loyalty/">The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty</a><p class="typography-datestamp">Aug 21, 2020</p></div><p class="line-clamp-3">To truly build a trustworthy brand and establish genuine guest loyalty once travel finally returns to some semblance of normal, here are a few ways to think outside the box.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/08/21/the-hotel-recovery-how-smart-brands-can-make-short-term-sacrifices-to-gain-long-term-loyalty/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="A World Without Cookies: How Hotels Can Adjust Their Future Data Strategy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F83267155%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/07/23/a-world-without-cookies-how-hotels-can-adjust-their-future-data-strategy/">A World Without Cookies: How Hotels Can Adjust Their Future Data Strategy</a><p class="typography-datestamp">Jul 23, 2020</p></div><p class="line-clamp-3">As hoteliers continue to grapple with the piercing effects of the Covid-19 pandemic, there’s a lesser-known obstacle emerging in the quest to win online bookings: the blocking of third-party cookies.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/07/23/a-world-without-cookies-how-hotels-can-adjust-their-future-data-strategy/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Programming Ideas That Hotels Can Consider For Social Distancing (And How To Market Them)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F1183911379%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/06/24/five-programming-ideas-that-hotels-can-consider-for-social-distancing-and-how-to-market-them/">Five Programming Ideas That Hotels Can Consider For Social Distancing (And How To Market Them)</a><p class="typography-datestamp">Jun 24, 2020</p></div><p class="line-clamp-3">We need to get creative about ways to negate consumer fears and adjust our guest experiences to meet the needs of social distancing.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/06/24/five-programming-ideas-that-hotels-can-consider-for-social-distancing-and-how-to-market-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Seven Digital Recommendations For Hoteliers To Stay Ahead Of The Reopening Curve " loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F06%2F902.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/06/02/seven-digital-recommendations-for-hoteliers-to-stay-ahead-of-the-reopening-curve/">Seven Digital Recommendations For Hoteliers To Stay Ahead Of The Reopening Curve </a><p class="typography-datestamp">Jun 2, 2020</p></div><p class="line-clamp-3">The truth is, what you do now will determine whether your hotel comes out of the gates running or loses ground and falls behind the pack.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/06/02/seven-digital-recommendations-for-hoteliers-to-stay-ahead-of-the-reopening-curve/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Reasons The Hotel Industry Will Overcome The Pandemic" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fdam%2Fimageserve%2F1152878619%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/04/24/five-reasons-the-hotel-industry-will-overcome-the-pandemic/">Five Reasons The Hotel Industry Will Overcome The Pandemic</a><p class="typography-datestamp">Apr 24, 2020</p></div><p class="line-clamp-3">We can get through this crisis together.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/04/24/five-reasons-the-hotel-industry-will-overcome-the-pandemic/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Digital Takeaways From Billion-Dollar Tech Companies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F04%2F181.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/04/02/five-digital-takeaways-from-billion-dollar-tech-companies/">Five Digital Takeaways From Billion-Dollar Tech Companies</a><p class="typography-datestamp">Apr 2, 2020</p></div><p class="line-clamp-3">There's a reason these behemoths have all risen to become international household names.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/04/02/five-digital-takeaways-from-billion-dollar-tech-companies/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Three Cases When Hotel Marketers Might Want To Consider OTAs" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F03%2F19.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/03/11/three-cases-when-hotel-marketers-might-want-to-consider-otas/">Three Cases When Hotel Marketers Might Want To Consider OTAs</a><p class="typography-datestamp">Mar 11, 2020</p></div><p class="line-clamp-3">While online travel agency bookings are inefficient for many hotels, sometimes they can be a sensible alternative to other high-cost digital channels.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/03/11/three-cases-when-hotel-marketers-might-want-to-consider-otas/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Travel Goes Local: Five Ways Hotel Marketers Can Think Short-Range In 2020" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F02%2F960x0-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/">Travel Goes Local: Five Ways Hotel Marketers Can Think Short-Range In 2020</a><p class="typography-datestamp">Feb 4, 2020</p></div><p class="line-clamp-3">As proactive marketers, a safe strategy to insure against declining international travel might be to turn extra attention to local marketing.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Putting Your Consumer Cap On: Five Annoying Habits Of Hotel Marketers " loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2020%2F01%2F960x0-1-34.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2020/01/14/putting-your-consumer-cap-on-five-annoying-habits-of-hotel-marketers/">Putting Your Consumer Cap On: Five Annoying Habits Of Hotel Marketers </a><p class="typography-datestamp">Jan 14, 2020</p></div><p class="line-clamp-3">When marketers get in the habit of mindlessly doing things in a certain way, it's easy to lose sight of the potential negative effect it might have on the consumer.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/01/14/putting-your-consumer-cap-on-five-annoying-habits-of-hotel-marketers/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Four Lessons Hotels Can Learn From Online Travel Agencies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F12%2F960x0-65.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/12/20/four-lessons-hotels-can-learn-from-online-travel-agencies/">Four Lessons Hotels Can Learn From Online Travel Agencies</a><p class="typography-datestamp">Dec 20, 2019</p></div><p class="line-clamp-3">OTAs have built a powerful blueprint for how hotel brands can successfully interact with consumers during their online travel-planning journey.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/12/20/four-lessons-hotels-can-learn-from-online-travel-agencies/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Play To Your Strengths: Finding Your Hotel’s Optimal Marketing Channel" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F11%2Fcanva-photo-editor-29.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/11/18/play-to-your-strengths-finding-your-hotels-optimal-marketing-channel/">Play To Your Strengths: Finding Your Hotel’s Optimal Marketing Channel</a><p class="typography-datestamp">Nov 18, 2019</p></div><p class="line-clamp-3">Whereas flag hotels can cash in on fail-safes like loyalty programs and brand recognition, independent hotels face a unique set of challenges that determine the success of their online marketing campaigns.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/11/18/play-to-your-strengths-finding-your-hotels-optimal-marketing-channel/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Why The Future Of Hotel Booking Is Experiential (And How You Can Cash In)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F10%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/why-the-future-of-hotel-booking-is-experiential-and-how-you-can-cash-in/">Why The Future Of Hotel Booking Is Experiential (And How You Can Cash In)</a><p class="typography-datestamp">Oct 28, 2019</p></div><p class="line-clamp-3">Experience is the new differentiator between hotels of similar stature.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/why-the-future-of-hotel-booking-is-experiential-and-how-you-can-cash-in/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Why Hotels Should Invest Their Advertising Dollars Into Desktop, Not Mobile" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F09%2Fcanva-photo-editor-42.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/09/30/why-hotels-should-invest-their-advertising-dollars-into-desktop-not-mobile/">Why Hotels Should Invest Their Advertising Dollars Into Desktop, Not Mobile</a><p class="typography-datestamp">Sep 30, 2019</p></div><p class="line-clamp-3">When it comes to mobile advertising, not all industries are created equal.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/09/30/why-hotels-should-invest-their-advertising-dollars-into-desktop-not-mobile/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Under-The-Radar Metrics To Track On Your Hotel Booking Engine" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F07%2Fcanva-photo-editor-12.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/07/09/five-under-the-radar-metrics-to-track-on-your-hotel-booking-engine/#797380d16f5d">Five Under-The-Radar Metrics To Track On Your Hotel Booking Engine</a><p class="typography-datestamp">Jul 9, 2019</p></div><p class="line-clamp-3">Each can provide important insights when planning everything from digital ad and email marketing campaigns to social media strategy.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/07/09/five-under-the-radar-metrics-to-track-on-your-hotel-booking-engine/#797380d16f5d" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="23 Quick Tips For Responsive Hotel E-Commerce Design" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F05%2F960x0-1-15.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/05/29/23-quick-tips-for-responsive-hotel-e-commerce-design/#30fd33ae27cb">23 Quick Tips For Responsive Hotel E-Commerce Design</a><p class="typography-datestamp">May 29, 2019</p></div><p class="line-clamp-3">You have to earn the guest’s trust by creating an intuitive user experience, simple navigation and, ultimately, a quick and seamless reservation process.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/05/29/23-quick-tips-for-responsive-hotel-e-commerce-design/#30fd33ae27cb" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Tips For Finding Influential Influencers" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-74.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/five-tips-for-finding-influential-influencers/">Five Tips For Finding Influential Influencers</a><p class="typography-datestamp">Apr 30, 2019</p></div><p class="line-clamp-3">If you’re leveraging the wrong influencers, you’re better off allocating your budget elsewhere.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/five-tips-for-finding-influential-influencers/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Ways To Build Online Trust In Your Hotel Brand" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F04%2Fcanva-photo-editor-4.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/04/03/five-ways-to-build-online-trust-in-your-hotel-brand/">Five Ways To Build Online Trust In Your Hotel Brand</a><p class="typography-datestamp">Apr 3, 2019</p></div><p class="line-clamp-3">Online hotel brands have to earn their trust in the same way the rest of us do: through our actions.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/04/03/five-ways-to-build-online-trust-in-your-hotel-brand/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Ways To Gain More Local Reviews For Your Hotel" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F03%2Fcanva-photo-editor-2.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/03/04/five-ways-to-gain-more-local-reviews-for-your-hotel/">Five Ways To Gain More Local Reviews For Your Hotel</a><p class="typography-datestamp">Mar 4, 2019</p></div><p class="line-clamp-3">Managing your hotel’s online reputation is paramount in maintaining a healthy, well-rounded digital strategy.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/03/04/five-ways-to-gain-more-local-reviews-for-your-hotel/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Next-Level Metrics For Hotel And Travel Marketers To Prioritize In 2019" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fcanva-photo-editor-36.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/01/22/five-next-level-metrics-for-hotel-and-travel-marketers-to-prioritize-in-2019/">Five Next-Level Metrics For Hotel And Travel Marketers To Prioritize In 2019</a><p class="typography-datestamp">Jan 22, 2019</p></div><p class="line-clamp-3">It’s easy to develop tunnel vision with bottom-line online metrics like bookings, room nights, average daily rate and conversion rate.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/01/22/five-next-level-metrics-for-hotel-and-travel-marketers-to-prioritize-in-2019/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Hotel Upsell: Three Suggestions To Win The Game Of Risk-Reward" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2019%2F01%2Fpexels-photo-842554-3.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2019/01/03/the-hotel-upsell-three-suggestions-to-win-the-game-of-risk-reward/">The Hotel Upsell: Three Suggestions To Win The Game Of Risk-Reward</a><p class="typography-datestamp">Jan 3, 2019</p></div><p class="line-clamp-3">Here are some simple recommendations to help you upsell your hotel products in a simple, actionable manner.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2019/01/03/the-hotel-upsell-three-suggestions-to-win-the-game-of-risk-reward/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="What American Travel Marketers Can Learn From Their European Counterparts" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F12%2Fpexels-photo-842554-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/12/04/what-american-travel-marketers-can-learn-from-their-european-counterparts/">What American Travel Marketers Can Learn From Their European Counterparts</a><p class="typography-datestamp">Dec 4, 2018</p></div><p class="line-clamp-3">What can digital marketers learn from Europe to successfully appeal to this new generation of experience-driven American travelers?</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/12/04/what-american-travel-marketers-can-learn-from-their-european-counterparts/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Proactive Compliance: Preparing For The Next GDPR" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F10%2Fcanva-photo-editor-43.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/11/01/proactive-compliance-preparing-for-the-next-gdpr/">Proactive Compliance: Preparing For The Next GDPR</a><p class="typography-datestamp">Nov 1, 2018</p></div><p class="line-clamp-3">Consumer protections are quickly spreading across the Atlantic.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/11/01/proactive-compliance-preparing-for-the-next-gdpr/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Loyal To Content: Thinking Beyond Punch Cards For Loyalty Programs" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F09%2Fcanva-photo-editor-30.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/09/27/loyal-to-content-thinking-beyond-punch-cards-for-loyalty-programs/">Loyal To Content: Thinking Beyond Punch Cards For Loyalty Programs</a><p class="typography-datestamp">Sep 27, 2018</p></div><p class="line-clamp-3">What’s the untapped frontier of brand loyalty? What can one brand offer that many other brands can’t?</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/09/27/loyal-to-content-thinking-beyond-punch-cards-for-loyalty-programs/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Seven Ways To Improve Your Online Shopping Cart Or Booking Engine" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F08%2F960x0-53.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/08/24/seven-ways-to-improve-your-online-shopping-cart-or-booking-engine/">Seven Ways To Improve Your Online Shopping Cart Or Booking Engine</a><p class="typography-datestamp">Aug 24, 2018</p></div><p class="line-clamp-3">If consumers are accustomed to making a purchase in 10 clicks or less, it’s only natural to hold other brands to a similar standard.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/08/24/seven-ways-to-improve-your-online-shopping-cart-or-booking-engine/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Metasearch Ads For Travel Brands: Too Good To Be True Or Winning ROI?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2F960x0-58.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/07/30/metasearch-ads-for-travel-brands-too-good-to-be-true-or-winning-roi/">Metasearch Ads For Travel Brands: Too Good To Be True Or Winning ROI?</a><p class="typography-datestamp">Jul 30, 2018</p></div><p class="line-clamp-3">Designed to let brands add a direct booking link within prominent online price aggregators, metasearch ads are a brand’s last line of defense when consumers shop through the likes of Google, Kayak or TripAdvisor.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/07/30/metasearch-ads-for-travel-brands-too-good-to-be-true-or-winning-roi/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Four Ways To Prepare Your Website For The Age Of Bots" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F07%2Fpexels-photo-267469-1.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/07/03/four-ways-to-prepare-your-website-for-the-age-of-bots/">Four Ways To Prepare Your Website For The Age Of Bots</a><p class="typography-datestamp">Jul 3, 2018</p></div><p class="line-clamp-3">The reality is, artificial intelligence has become an integral part of the modern-day search landscape and a go-to source for consumer recommendations, and it’s a huge opportunity for brands to optimize their websites in order to show up in those results.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/07/03/four-ways-to-prepare-your-website-for-the-age-of-bots/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="For A Slice Of The Chinese Tourism Market, Reconsider Payment Options" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F06%2FABC-5.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/06/05/for-a-slice-of-the-chinese-tourism-market-reconsider-payment-options/">For A Slice Of The Chinese Tourism Market, Reconsider Payment Options</a><p class="typography-datestamp">Jun 5, 2018</p></div><p class="line-clamp-3">For travel brands that want to attract Chinese travelers, mobile payment is quickly becoming an expectation, not a luxury.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/06/05/for-a-slice-of-the-chinese-tourism-market-reconsider-payment-options/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Charitable Or Greedy? Google Changes Ad Grant Rules For Nonprofits" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Foffice-freelancer-computer-business-38547.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/05/03/charitable-or-greedy-google-changes-ad-grant-rules-for-nonprofits/">Charitable Or Greedy? Google Changes Ad Grant Rules For Nonprofits</a><p class="typography-datestamp">May 3, 2018</p></div><p class="line-clamp-3">In order to retain grant eligibility, a nonprofit’s click-through rate (CTR) must remain above 5%.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/05/03/charitable-or-greedy-google-changes-ad-grant-rules-for-nonprofits/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="What Does EU’s General Data Protection Regulation Mean For American Brands?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F03%2F960x0-1-40.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/03/27/what-does-eus-general-data-protection-regulation-mean-for-american-brands/">What Does EU’s General Data Protection Regulation Mean For American Brands?</a><p class="typography-datestamp">Mar 27, 2018</p></div><p class="line-clamp-3">Failure to properly address GDPR can result in the ultimate double whammy: fines gained and marketing revenue lost.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/03/27/what-does-eus-general-data-protection-regulation-mean-for-american-brands/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Agency Partnerships To Consider In 2018" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F02%2Fpexels-photo-574285.jpeg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/02/23/five-agency-partnerships-to-consider-in-2018/">Five Agency Partnerships To Consider In 2018</a><p class="typography-datestamp">Feb 23, 2018</p></div><p class="line-clamp-3">Think of it as growing your workforce without committing to permanent salaries and overhead. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/02/23/five-agency-partnerships-to-consider-in-2018/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Ensure Your Agency Is PCI Compliant" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2018%2F01%2F960x0-1-51.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2018/01/18/how-to-ensure-your-agency-is-pci-compliant/">How To Ensure Your Agency Is PCI Compliant</a><p class="typography-datestamp">Jan 18, 2018</p></div><p class="line-clamp-3">Having recently navigated this process with my agency, here’s what agency leaders should know about PCI compliance heading into 2018.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2018/01/18/how-to-ensure-your-agency-is-pci-compliant/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Is Your Hotel Website ADA Compliant? Here's Why It Matters." loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F12%2F960x0-1-77.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/is-your-hotel-website-ada-compliant-heres-why-it-matters/">Is Your Hotel Website ADA Compliant? Here's Why It Matters.</a><p class="typography-datestamp">Dec 19, 2017</p></div><p class="line-clamp-3">It’s only a matter of time before hotels are legally required to comply with WCAG 2.0.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/is-your-hotel-website-ada-compliant-heres-why-it-matters/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Scale Content Creation: Five Tips For Agencies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F756958753%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/11/20/how-to-scale-content-creation-five-tips-for-agencies/">How To Scale Content Creation: Five Tips For Agencies</a><p class="typography-datestamp">Nov 20, 2017</p></div><p class="line-clamp-3">Unlike reproducible online products like booking engines or even streamlined services like email marketing, content is heavy on the man-hours.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/11/20/how-to-scale-content-creation-five-tips-for-agencies/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Hey, Alexa: How Is Technology Transforming The Hotel Industry?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F10%2F960x0-8-1.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/10/20/hey-alexa-how-is-technology-transforming-the-hotel-industry/">Hey, Alexa: How Is Technology Transforming The Hotel Industry?</a><p class="typography-datestamp">Oct 20, 2017</p></div><p class="line-clamp-3">Technology is allowing the hospitality industry to improve its marketing and customer service.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/10/20/hey-alexa-how-is-technology-transforming-the-hotel-industry/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Three Ways Marketers Can Fish Where the Fish Are" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F09%2F960x0-11.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/09/15/three-ways-marketers-can-fish-where-the-fish-are/">Three Ways Marketers Can Fish Where the Fish Are</a><p class="typography-datestamp">Sep 15, 2017</p></div><p class="line-clamp-3">Create branded content that blends in with typical content shared on social media sites.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/09/15/three-ways-marketers-can-fish-where-the-fish-are/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Five Ways To Optimize Your Brand For The Moments That Matter" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbesagencycouncil%2Ffiles%2F2017%2F08%2F960x0-3.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/08/15/five-ways-to-optimize-your-brand-for-the-moments-that-matter/">Five Ways To Optimize Your Brand For The Moments That Matter</a><p class="typography-datestamp">Aug 15, 2017</p></div><p class="line-clamp-3">When a customer visits your website, you do not want their first impression to be a slow load time.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/08/15/five-ways-to-optimize-your-brand-for-the-moments-that-matter/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F674023708%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/07/13/six-reasons-why-it-can-be-advantageous-to-be-a-niche-based-agency/">Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency</a><p class="typography-datestamp">Jul 13, 2017</p></div><p class="line-clamp-3">If you're considering whether or not to specialize in a specific industry, here are six reasons why doing so might be a good choice for your agency.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/07/13/six-reasons-why-it-can-be-advantageous-to-be-a-niche-based-agency/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Customer Loyalty Practices Can Help Independent Hotels Compete With Name-Brand Chains" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655170121%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/06/14/how-customer-loyalty-practices-can-help-independent-hotels-compete-with-name-brand-chains/">How Customer Loyalty Practices Can Help Independent Hotels Compete With Name-Brand Chains</a><p class="typography-datestamp">Jun 14, 2017</p></div><p class="line-clamp-3">You’re marketing to people, and if you treat them as such — even when sending an email — they’ll likely treat you the same way.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/06/14/how-customer-loyalty-practices-can-help-independent-hotels-compete-with-name-brand-chains/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Seven Tools To Help Agencies Think Small And Work Big" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635356841%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/05/12/seven-tools-to-help-agencies-think-small-and-work-big/">Seven Tools To Help Agencies Think Small And Work Big</a><p class="typography-datestamp">May 12, 2017</p></div><p class="line-clamp-3">No matter the size of your agency, incorporating the best tools into your workflow can help increase your productivity.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/05/12/seven-tools-to-help-agencies-think-small-and-work-big/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="What You Should Do When Traffic And Revenue Trend In Opposite Directions" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F612108740%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/04/03/what-you-should-do-when-traffic-and-revenue-trend-in-opposite-directions/#65faaaa649c4">What You Should Do When Traffic And Revenue Trend In Opposite Directions</a><p class="typography-datestamp">Apr 3, 2017</p></div><p class="line-clamp-3">Traffic and online revenue generally move in the same direction, but what happens when they move in opposite ways?</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/04/03/what-you-should-do-when-traffic-and-revenue-trend-in-opposite-directions/#65faaaa649c4" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/02/08/the-stone-age-of-email-marketing-stops-here-customize-your-content-using-triggers/">The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers</a><p class="typography-datestamp">Feb 8, 2017</p></div><p class="line-clamp-3">Position your email marketing as an extension of a user's web browsing experience.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/02/08/the-stone-age-of-email-marketing-stops-here-customize-your-content-using-triggers/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2017/01/04/to-win-at-content-marketing-think-of-your-brand-as-an-editorial-publisher/">To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher</a><p class="typography-datestamp">Jan 4, 2017</p></div><p class="line-clamp-3">Companies are still taking the term "branded content" too literally, churning out content with little editorial value.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/01/04/to-win-at-content-marketing-think-of-your-brand-as-an-editorial-publisher/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Luxury Marketing Goes Mobile" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2016/12/20/luxury-marketing-goes-mobile/">Luxury Marketing Goes Mobile</a><p class="typography-datestamp">Dec 20, 2016</p></div><p class="line-clamp-3">Consumers aren't resisting the shift to mobile -- brands are.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2016/12/20/luxury-marketing-goes-mobile/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Do You Measure Good Design?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2016/11/23/how-do-you-measure-good-design/">How Do You Measure Good Design?</a><p class="typography-datestamp">Nov 23, 2016</p></div><p class="line-clamp-3">It can be difficult to measure the effificeny of your design, but these five tips will help determine whether your website is beautiful and user-friendly.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2016/11/23/how-do-you-measure-good-design/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Hotel Marketers Can Win The Battle Against Online Travel Agencies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2016/10/18/how-hotel-marketers-can-win-the-battle-against-online-travel-agencies/">How Hotel Marketers Can Win The Battle Against Online Travel Agencies</a><p class="typography-datestamp">Oct 18, 2016</p></div><p class="line-clamp-3">Increase your direct bookings by making your hotel brand more visible and more convenient than the online travel agency alternatives.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2016/10/18/how-hotel-marketers-can-win-the-battle-against-online-travel-agencies/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="For Modern Marketers, Time Is Money" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2016/09/08/for-modern-marketers-time-is-money/">For Modern Marketers, Time Is Money</a><p class="typography-datestamp">Sep 8, 2016</p></div><p class="line-clamp-3">As a brand, use your consumers' time well.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2016/09/08/for-modern-marketers-time-is-money/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Virtual Reality Can Revolutionize Digital Marketing" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d6b4e84973cf4561f269bb%2Fforbes-thumb%2F0x0.jpg&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbesagencycouncil/2016/08/15/how-virtual-reality-can-revolutionize-digital-marketing/">How Virtual Reality Can Revolutionize Digital Marketing</a><p class="typography-datestamp">Aug 15, 2016</p></div><p class="line-clamp-3">This technology enables marketers to tap into consumers' emotions in a new way.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbesagencycouncil/2016/08/15/how-virtual-reality-can-revolutionize-digital-marketing/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">AZDS Interactive Group</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">Proudly born in Colorado in 2006, our company helps propel hospitality brands forward through innovative technology & marketing solutions that are redefining the hotel Industry. Our core services include: Web development Custom hotel booking engines Content development and SEO Automated email marketing solutions</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Marketing & Advertising</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Web Development</div><div class="typography-body-small">SEO</div><div class="typography-body-small">Content</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">11 - 50</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.linkedin.com/company/azds-interactive-group/" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.azds.com/" target="_blank"><span class="material-symbols-outlined">language</span></a></div></div></div></div><footer class="bg-theme-header-color p-6"><div class="mx-auto flex w-full max-w-7xl flex-col items-center gap-6"><div class="flex justify-between sm:w-full"><img alt="Forbes Agency Council" class="h-[27px] sm:h-[42px]" src="https://s3.amazonaws.com/cco-organizations/forbes/fac/logo-white.png"/><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden">Do I Qualify?</a></div><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden">Do I Qualify?</a><div class="typography-body-small text-center text-theme-text-color">© 2025 Forbes Councils, LLC. All rights reserved. | <a class="typography-body-small text-theme-text-color" target="_blank" href="https://councils.forbes.com/terms">Terms & Conditions</a> and <a class="typography-body-small text-theme-text-color" target="_blank" href="https://councils.forbes.com/privacy-policy">Privacy Policy</a> | <a class="typography-body-small text-theme-text-color" href="/profile/directory/agency">Member Directory</a> | Forbes Agency Council®</div></div></footer></main></div></div><script src="/profile/_next/static/chunks/webpack-5d55da3b7fd98730.js" 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was nothing in Adam's background—his mom a schoolteacher and dad a small business owner—to predict he would fall for luxury hotels.\n\nThat changed at age 16 when a stay with his grandparents at the Waldorf Astoria (then synonymous with “the best” or a “true grand hotel,” like today’s Ritz in Paris or The Plaza in New York) inspired him to launch AZDS Interactive Group, a digital marketing agency specifically targeting luxury travel brands. People rarely use the word 'possibility' when they speak of luxury hotels, but Adam thinks the best ones do just that: suggest a you that you'd never suspected was there.\n\nMore than a decade later, Adam has grown AZDS from a mere 'possibility' into a multi-million-dollar practice that represents some of the world's most renowned luxury brands—including Montage International, The Oetker Collection, Accor, and XOJET. If you meet him for breakfast, be sure to ask him what he was doing at age 11.\n\nBeyond speaking at international marketing conferences or publishing in the likes of Forbes and the Denver Business Journal, Adam has several reasons to get out of bed every morning:\n\nAdam is changing the way most brands reach the consumer. By immersing himself in the product and learning what the consumer fundamentally wants and desires, he is able to gain insights as to what's necessary to stand out amongst the masses.\n\nHe is improving the client-agency relationship by making it more personal. With a 95% client retention rate at AZDS, Adam establishes long-term partnerships and life-long relationships.\nHe remains active at his alma mater, serving as a co-founder and mentor in the Accelerator \u0026 Mentor Program, and guest lecturer on entrepreneurship and digital marketing at the University of Denver's Daniels College of Business.\n\nJust as he received help and mentorship from his community—especially his mentor Scott Gilbert, former CEO of Saatchi \u0026 Saatchi LA—Adam gives back to the community to help inspire young entrepreneurs and future thought leaders. To start, he founded the AZDS Propel Foundation, a 501(c)3 public charity helping bring better content creation, distribution, and digital marketing to arts education foundations across the United States.\n"])</script><script>self.__next_f.push([1,"17:T8c3,"])</script><script>self.__next_f.push([1,"There was nothing in Adam's background—his mom a schoolteacher and dad a small business owner—to predict he would fall for luxury hotels.\n\nThat changed at age 16 when a stay with his grandparents at the Waldorf Astoria (then synonymous with “the best” or a “true grand hotel,” like today’s Ritz in Paris or The Plaza in New York) inspired him to launch AZDS Interactive Group, a digital marketing agency specifically targeting luxury travel brands. People rarely use the word 'possibility' when they speak of luxury hotels, but Adam thinks the best ones do just that: suggest a you that you'd never suspected was there.\n\nMore than a decade later, Adam has grown AZDS from a mere 'possibility' into a multi-million-dollar practice that represents some of the world's most renowned luxury brands—including Montage International, The Oetker Collection, Accor, and XOJET. If you meet him for breakfast, be sure to ask him what he was doing at age 11.\n\nBeyond speaking at international marketing conferences or publishing in the likes of Forbes and the Denver Business Journal, Adam has several reasons to get out of bed every morning:\n\nAdam is changing the way most brands reach the consumer. By immersing himself in the product and learning what the consumer fundamentally wants and desires, he is able to gain insights as to what's necessary to stand out amongst the masses.\n\nHe is improving the client-agency relationship by making it more personal. With a 95% client retention rate at AZDS, Adam establishes long-term partnerships and life-long relationships.\nHe remains active at his alma mater, serving as a co-founder and mentor in the Accelerator \u0026 Mentor Program, and guest lecturer on entrepreneurship and digital marketing at the University of Denver's Daniels College of Business.\n\nJust as he received help and mentorship from his community—especially his mentor Scott Gilbert, former CEO of Saatchi \u0026 Saatchi LA—Adam gives back to the community to help inspire young entrepreneurs and future thought leaders. To start, he founded the AZDS Propel Foundation, a 501(c)3 public charity helping bring better content creation, distribution, and digital marketing to arts education foundations across the United States.\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"div\",null,{\"className\":\"h-full w-full\",\"id\":\"content-wrapper\",\"children\":[[\"$\",\"div\",null,{\"className\":\"sticky left-0 top-0 z-10 w-full\",\"children\":[\"$\",\"header\",null,{\"className\":\"flex h-[144px] flex-col items-center justify-center gap-6 bg-theme-header-color px-6 sm:h-[96px] lg:flex-row lg:items-center lg:justify-end\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mx-auto flex w-full max-w-7xl items-center justify-between lg:justify-end\",\"children\":[[\"$\",\"img\",null,{\"alt\":\"Forbes Agency Council\",\"className\":\"h-[27px] sm:h-[42px] lg:absolute lg:left-1/2 lg:top-[24px] 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Marriott.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/11/23/how-independent-brands-can-market-work-from-hotel-rooms-online/\"},{\"id\":\"article:d608d228-bc3d-4897-9f63-0490077e9bcf\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f932aee33fb3b568460ed19/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Credit Card Points Are Going Unused — Here’s How Hotels Can Take Advantage\",\"date\":\"2020-10-27T12:03:35.592Z\",\"excerpt\":\"Tapping into these masses of unused credit card points could be a valuable strategy to supplement your ongoing digital efforts in the coming months.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/10/27/credit-card-points-are-going-unused---heres-how-hotels-can-take-advantage/\"},{\"id\":\"article:cc6f6351-be52-4582-96b9-cb0f3660bcbb\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f3eaa43041b01075f9ada04/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty\",\"date\":\"2020-08-21T12:02:51.889Z\",\"excerpt\":\"To truly build a trustworthy brand and establish genuine guest loyalty once travel finally returns to some semblance of normal, here are a few ways to think outside the box.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/08/21/the-hotel-recovery-how-smart-brands-can-make-short-term-sacrifices-to-gain-long-term-loyalty/\"},{\"id\":\"article:d21a9e17-556c-49b1-ae5d-ed0e142bd812\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/83267155/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"A World Without Cookies: How Hotels Can Adjust Their Future Data Strategy\",\"date\":\"2020-07-23T12:08:03.862Z\",\"excerpt\":\"As hoteliers continue to grapple with the piercing effects of the Covid-19 pandemic, there’s a lesser-known obstacle emerging in the quest to win online bookings: the blocking of third-party 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Companies\",\"date\":\"2020-04-02T12:12:42.249Z\",\"excerpt\":\"There's a reason these behemoths have all risen to become international household names.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/04/02/five-digital-takeaways-from-billion-dollar-tech-companies/\"},{\"id\":\"article:20d97310-009a-4a17-96fc-e38524455883\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2020/03/19.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Three Cases When Hotel Marketers Might Want To Consider OTAs\",\"date\":\"2020-03-11T13:34:20.079Z\",\"excerpt\":\"While online travel agency bookings are inefficient for many hotels, sometimes they can be a sensible alternative to other high-cost digital channels.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/03/11/three-cases-when-hotel-marketers-might-want-to-consider-otas/\"},{\"id\":\"article:8c430376-773f-482a-b97f-cd6a07c0a092\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2020/02/960x0-1.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Travel Goes Local: Five Ways Hotel Marketers Can Think Short-Range In 2020\",\"date\":\"2020-02-04T13:16:41.885Z\",\"excerpt\":\"As proactive marketers, a safe strategy to insure against declining international travel might be to turn extra attention to local marketing.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2020/02/04/travel-goes-local-five-ways-hotel-marketers-can-think-short-range-in-2020/\"},{\"id\":\"article:28dc252f-49c2-42b8-ad76-048c605925b7\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2020/01/960x0-1-34.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Putting Your Consumer Cap On: Five Annoying Habits Of Hotel Marketers \",\"date\":\"2020-01-14T14:04:57.396Z\",\"excerpt\":\"When marketers get in the habit of mindlessly doing things in a certain way, it's easy to lose sight of the potential negative effect it might have on the 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stature.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/why-the-future-of-hotel-booking-is-experiential-and-how-you-can-cash-in/\"},{\"id\":\"article:75f2a768-ac12-49e9-ba73-68df4c3c7704\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/09/canva-photo-editor-42.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Why Hotels Should Invest Their Advertising Dollars Into Desktop, Not Mobile\",\"date\":\"2019-09-30T13:44:21.041Z\",\"excerpt\":\"When it comes to mobile advertising, not all industries are created equal.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/09/30/why-hotels-should-invest-their-advertising-dollars-into-desktop-not-mobile/\"},{\"id\":\"article:f6768704-3ef8-43c2-8b0d-79cce17c3b54\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/07/canva-photo-editor-12.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Under-The-Radar Metrics To Track On Your Hotel Booking Engine\",\"date\":\"2019-07-09T12:00:00.000Z\",\"excerpt\":\"Each can provide important insights when planning everything from digital ad and email marketing campaigns to social media strategy.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/07/09/five-under-the-radar-metrics-to-track-on-your-hotel-booking-engine/#797380d16f5d\"},{\"id\":\"article:d9d5231f-ad67-434d-9b95-d875d983a59c\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/05/960x0-1-15.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"23 Quick Tips For Responsive Hotel E-Commerce Design\",\"date\":\"2019-05-29T12:00:00.000Z\",\"excerpt\":\"You have to earn the guest’s trust by creating an intuitive user experience, simple navigation and, ultimately, a quick and seamless reservation process.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/05/29/23-quick-tips-for-responsive-hotel-e-commerce-design/#30fd33ae27cb\"},{\"id\":\"article:13ff0153-e44b-462c-aec7-85152ff84959\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/04/canva-photo-editor-74.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Tips For Finding Influential Influencers\",\"date\":\"2019-04-30T12:00:00.000Z\",\"excerpt\":\"If you’re leveraging the wrong influencers, you’re better off allocating your budget elsewhere.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/five-tips-for-finding-influential-influencers/\"},{\"id\":\"article:4136b1d1-5f6d-45d2-9f98-156a2c2731ec\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/04/canva-photo-editor-4.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Ways To Build Online Trust In Your Hotel Brand\",\"date\":\"2019-04-03T12:00:00.000Z\",\"excerpt\":\"Online hotel brands have to earn their trust in the same way the rest of us do: through our actions.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/04/03/five-ways-to-build-online-trust-in-your-hotel-brand/\"},{\"id\":\"article:efb3c7ef-1236-495f-b6c6-2b8e0043ea7c\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/03/canva-photo-editor-2.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Ways To Gain More Local Reviews For Your Hotel\",\"date\":\"2019-03-04T12:00:00.000Z\",\"excerpt\":\"Managing your hotel’s online reputation is paramount in maintaining a healthy, well-rounded digital strategy.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/03/04/five-ways-to-gain-more-local-reviews-for-your-hotel/\"},{\"id\":\"article:13c8345b-7f3e-4e7e-9497-397a22af91d5\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/01/canva-photo-editor-36.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Next-Level Metrics For Hotel And Travel Marketers To Prioritize In 2019\",\"date\":\"2019-01-22T12:00:00.000Z\",\"excerpt\":\"It’s easy to develop tunnel vision with bottom-line online metrics like bookings, room nights, average daily rate and conversion rate.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/01/22/five-next-level-metrics-for-hotel-and-travel-marketers-to-prioritize-in-2019/\"},{\"id\":\"article:31588bd7-5574-431a-8047-c79a86802092\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2019/01/pexels-photo-842554-3.jpeg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"The Hotel Upsell: Three Suggestions To Win The Game Of Risk-Reward\",\"date\":\"2019-01-03T12:00:00.000Z\",\"excerpt\":\"Here are some simple recommendations to help you upsell your hotel products in a simple, actionable manner.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2019/01/03/the-hotel-upsell-three-suggestions-to-win-the-game-of-risk-reward/\"},{\"id\":\"article:86adbe02-20d9-4301-93e9-dc3222608e8d\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/12/pexels-photo-842554-1.jpeg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"What American Travel Marketers Can Learn From Their European Counterparts\",\"date\":\"2018-12-04T12:00:00.000Z\",\"excerpt\":\"What can digital marketers learn from Europe to successfully appeal to this new generation of experience-driven American travelers?\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/12/04/what-american-travel-marketers-can-learn-from-their-european-counterparts/\"},{\"id\":\"article:e7c17839-4dee-49fb-a455-a899666e7650\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/10/canva-photo-editor-43.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Proactive Compliance: Preparing For The Next GDPR\",\"date\":\"2018-11-01T12:00:00.000Z\",\"excerpt\":\"Consumer protections are quickly spreading across the Atlantic.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/11/01/proactive-compliance-preparing-for-the-next-gdpr/\"},{\"id\":\"article:857848fb-fe7f-4c25-82e9-734b019829b9\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/09/canva-photo-editor-30.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Loyal To Content: Thinking Beyond Punch Cards For Loyalty Programs\",\"date\":\"2018-09-27T12:00:00.000Z\",\"excerpt\":\"What’s the untapped frontier of brand loyalty? What can one brand offer that many other brands can’t?\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/09/27/loyal-to-content-thinking-beyond-punch-cards-for-loyalty-programs/\"},{\"id\":\"article:65fa7b48-1bc8-4763-a9b9-c4925f16f799\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/08/960x0-53.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Seven Ways To Improve Your Online Shopping Cart Or Booking Engine\",\"date\":\"2018-08-24T12:00:00.000Z\",\"excerpt\":\"If consumers are accustomed to making a purchase in 10 clicks or less, it’s only natural to hold other brands to a similar standard.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/08/24/seven-ways-to-improve-your-online-shopping-cart-or-booking-engine/\"},{\"id\":\"article:cc712122-3217-4249-a1fa-0786a7f7bb7c\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/07/960x0-58.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Metasearch Ads For Travel Brands: Too Good To Be True Or Winning ROI?\",\"date\":\"2018-07-30T12:00:00.000Z\",\"excerpt\":\"Designed to let brands add a direct booking link within prominent online price aggregators, metasearch ads are a brand’s last line of defense when consumers shop through the likes of Google, Kayak or TripAdvisor.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/07/30/metasearch-ads-for-travel-brands-too-good-to-be-true-or-winning-roi/\"},{\"id\":\"article:2354a51e-69e5-4dbc-a816-4c32f52c1bc3\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/07/pexels-photo-267469-1.jpeg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Four Ways To Prepare Your Website For The Age Of Bots\",\"date\":\"2018-07-03T12:00:00.000Z\",\"excerpt\":\"The reality is, artificial intelligence has become an integral part of the modern-day search landscape and a go-to source for consumer recommendations, and it’s a huge opportunity for brands to optimize their websites in order to show up in those results.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/07/03/four-ways-to-prepare-your-website-for-the-age-of-bots/\"},{\"id\":\"article:9c06819b-4eb3-45ff-92e2-bd249c15616a\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/06/ABC-5.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"For A Slice Of The Chinese Tourism Market, Reconsider Payment Options\",\"date\":\"2018-06-05T12:00:00.000Z\",\"excerpt\":\"For travel brands that want to attract Chinese travelers, mobile payment is quickly becoming an expectation, not a luxury.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/06/05/for-a-slice-of-the-chinese-tourism-market-reconsider-payment-options/\"},{\"id\":\"article:3865d7ce-5794-46ce-9b24-a77f1f0c422e\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/05/office-freelancer-computer-business-38547.jpeg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Charitable Or Greedy? Google Changes Ad Grant Rules For Nonprofits\",\"date\":\"2018-05-03T12:00:00.000Z\",\"excerpt\":\"In order to retain grant eligibility, a nonprofit’s click-through rate (CTR) must remain above 5%.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/05/03/charitable-or-greedy-google-changes-ad-grant-rules-for-nonprofits/\"},{\"id\":\"article:99e70e57-6783-4b03-9684-abfd74b0ed71\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/03/960x0-1-40.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"What Does EU’s General Data Protection Regulation Mean For American Brands?\",\"date\":\"2018-03-27T12:00:00.000Z\",\"excerpt\":\"Failure to properly address GDPR can result in the ultimate double whammy: fines gained and marketing revenue lost.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/03/27/what-does-eus-general-data-protection-regulation-mean-for-american-brands/\"},{\"id\":\"article:b4a7d095-fe64-40ee-90dd-4ae107d96251\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/02/pexels-photo-574285.jpeg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Agency Partnerships To Consider In 2018\",\"date\":\"2018-02-23T12:00:00.000Z\",\"excerpt\":\"Think of it as growing your workforce without committing to permanent salaries and overhead. \",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/02/23/five-agency-partnerships-to-consider-in-2018/\"},{\"id\":\"article:11ba4a6c-db98-46e9-b72d-f01be2270888\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2018/01/960x0-1-51.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Ensure Your Agency Is PCI Compliant\",\"date\":\"2018-01-18T12:00:00.000Z\",\"excerpt\":\"Having recently navigated this process with my agency, here’s what agency leaders should know about PCI compliance heading into 2018.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2018/01/18/how-to-ensure-your-agency-is-pci-compliant/\"},{\"id\":\"article:b3a768ff-019f-4902-8300-5adf6cee5569\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2017/12/960x0-1-77.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Is Your Hotel Website ADA Compliant? Here's Why It Matters.\",\"date\":\"2017-12-19T12:00:00.000Z\",\"excerpt\":\"It’s only a matter of time before hotels are legally required to comply with WCAG 2.0.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/is-your-hotel-website-ada-compliant-heres-why-it-matters/\"},{\"id\":\"article:26875b2c-040c-4c4c-a92a-f08f257fee65\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/756958753/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Scale Content Creation: Five Tips For Agencies\",\"date\":\"2017-11-20T12:00:00.000Z\",\"excerpt\":\"Unlike reproducible online products like booking engines or even streamlined services like email marketing, content is heavy on the man-hours.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/11/20/how-to-scale-content-creation-five-tips-for-agencies/\"},{\"id\":\"article:b46a805e-80a3-41d2-91ae-406bfb4dfcf1\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2017/10/960x0-8-1.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Hey, Alexa: How Is Technology Transforming The Hotel Industry?\",\"date\":\"2017-10-20T12:00:00.000Z\",\"excerpt\":\"Technology is allowing the hospitality industry to improve its marketing and customer service.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/10/20/hey-alexa-how-is-technology-transforming-the-hotel-industry/\"},{\"id\":\"article:4fb73a8b-c894-4674-ad9b-72d939d4b16f\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2017/09/960x0-11.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Three Ways Marketers Can Fish Where the Fish Are\",\"date\":\"2017-09-15T12:00:00.000Z\",\"excerpt\":\"Create branded content that blends in with typical content shared on social media sites.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/09/15/three-ways-marketers-can-fish-where-the-fish-are/\"},{\"id\":\"article:58d21419-d5bb-470a-a261-8c16ba49a622\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/blogs-images/forbesagencycouncil/files/2017/08/960x0-3.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Five Ways To Optimize Your Brand For The Moments That Matter\",\"date\":\"2017-08-15T12:00:00.000Z\",\"excerpt\":\"When a customer visits your website, you do not want their first impression to be a slow load time.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/08/15/five-ways-to-optimize-your-brand-for-the-moments-that-matter/\"},{\"id\":\"article:10543eb4-04f1-436b-9761-10b16fc6e839\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/674023708/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency\",\"date\":\"2017-07-13T12:00:00.000Z\",\"excerpt\":\"If you're considering whether or not to specialize in a specific industry, here are six reasons why doing so might be a good choice for your agency.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/07/13/six-reasons-why-it-can-be-advantageous-to-be-a-niche-based-agency/\"},{\"id\":\"article:2fe0325a-ec2a-4f30-a81d-d903ad284715\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/655170121/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How Customer Loyalty Practices Can Help Independent Hotels Compete With Name-Brand Chains\",\"date\":\"2017-06-14T12:00:00.000Z\",\"excerpt\":\"You’re marketing to people, and if you treat them as such — even when sending an email — they’ll likely treat you the same way.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/06/14/how-customer-loyalty-practices-can-help-independent-hotels-compete-with-name-brand-chains/\"},{\"id\":\"article:c76d5b41-1551-43d2-a5b7-6453aebf8362\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/635356841/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Seven Tools To Help Agencies Think Small And Work Big\",\"date\":\"2017-05-12T12:00:00.000Z\",\"excerpt\":\"No matter the size of your agency, incorporating the best tools into your workflow can help increase your productivity.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/05/12/seven-tools-to-help-agencies-think-small-and-work-big/\"},{\"id\":\"article:3ae06beb-7198-41f8-a559-c477613b636e\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/612108740/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"What You Should Do When Traffic And Revenue Trend In Opposite Directions\",\"date\":\"2017-04-03T12:00:00.000Z\",\"excerpt\":\"Traffic and online revenue generally move in the same direction, but what happens when they move in opposite ways?\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/04/03/what-you-should-do-when-traffic-and-revenue-trend-in-opposite-directions/#65faaaa649c4\"},{\"id\":\"article:804b04f2-3ee2-4827-afd5-10f99cbea5ae\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers\",\"date\":\"2017-02-08T12:00:00.000Z\",\"excerpt\":\"Position your email marketing as an extension of a user's web browsing experience.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/02/08/the-stone-age-of-email-marketing-stops-here-customize-your-content-using-triggers/\"},{\"id\":\"article:4c5d5749-2e52-42ec-b2ea-ec5909a23a0e\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher\",\"date\":\"2017-01-04T12:00:00.000Z\",\"excerpt\":\"Companies are still taking the term \\\"branded content\\\" too literally, churning out content with little editorial value.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2017/01/04/to-win-at-content-marketing-think-of-your-brand-as-an-editorial-publisher/\"},{\"id\":\"article:9da1ef01-9e9d-4ebd-813e-f862e8c2654a\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"Luxury Marketing Goes Mobile\",\"date\":\"2016-12-20T12:00:00.000Z\",\"excerpt\":\"Consumers aren't resisting the shift to mobile -- brands are.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2016/12/20/luxury-marketing-goes-mobile/\"},{\"id\":\"article:3c36145d-6a4e-45e3-a7f9-8eba2ef3b687\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"How Do You Measure Good Design?\",\"date\":\"2016-11-23T12:00:00.000Z\",\"excerpt\":\"It can be difficult to measure the effificeny of your design, but these five tips will help determine whether your website is beautiful and user-friendly.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2016/11/23/how-do-you-measure-good-design/\"},{\"id\":\"article:a143a5c5-6d8b-443d-83b1-6a19073ea1b9\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"How Hotel Marketers Can Win The Battle Against Online Travel Agencies\",\"date\":\"2016-10-18T12:00:00.000Z\",\"excerpt\":\"Increase your direct bookings by making your hotel brand more visible and more convenient than the online travel agency alternatives.\",\"url\":\"https://www.forbes.com/sites/forbesagencycouncil/2016/10/18/how-hotel-marketers-can-win-the-battle-against-online-travel-agencies/\"},{\"id\":\"article:12d539e4-454d-4d95-8f6d-c7ec0ded3674\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d6b4e84973cf4561f269bb/forbes-thumb/0x0.jpg\",\"title\":\"For Modern 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